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Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.
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Are these common web mistakes holding your business back? If you want a site that converts visitors into raving, paying fans - this is the episode for you. Like what you hear? Click subscribe and leave a review, then join Stephanie each week as she takes on the many questions women have about building a business - and brand - their way. Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand identity + online presence → https://app.acuity...
What if achieving your big goals was as simple as filling a bucket, one drop at a time? In this hot take episode, I break down my "drops in a bucket" analogy and share how this mindset can transform the way you approach challenges in business and life. It’s all about consistency, patience, and celebrating small wins! Like what you hear? Click subscribe and leave a review, then join me each week as I take on the many questions women have about building a business - and brand - their way. ...
Join me for a candid conversation with Laura Van Antwerp, the inspiring mind behind Your Sober Pal and Your Sober Pal Adventures. We dive into her journey from full-time corporate gal to business owner extraordinaire, the power of authenticity in building a personal brand, and how her sober lifestyle mission resonates with thousands of individuals online. Laura's vulnerability and candidness in sharing her entrepreneurial journey are beyond inspiring; this is an episode you do not want to ski...
Discover the trends shaping the future of web design in 2025! From groundbreaking design aesthetics to functionality shifts, I'm sharing my top three predictions that will redefine how brands engage online in the year to come. Whether you’re building a new site or revamping an old one, this episode is packed with insights to future-proof your online presence. Like what you hear? Click subscribe and leave a review, then join me each week as I take on the many questions women have about build...
Feeling overwhelmed by too many services? Struggling to attract your ideal clients? You're not alone! Today's episode of Business Her Way dives into the burning question: Should you have a signature offer? Get ready for a hot take (a quick, bite-sized episode) as I explore both sides of the coin: ** The Allure:** Laser-sharp focus: Attract dream clients with a clear message.Amplified sales: Convert interest into action with a streamlined offer.Brand clarity: Stand out from the crowd and...
Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. On today's episode, Stephanie speaks with Sadie Fienberg of Butterfly Creative Projects. Listen in as Stephanie and Sadie talk business strategy, growth plans, and how to anchor your business in value-driven revenue practices. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you la...
Ceels Lockley is a Business Coach + Strategist based in the UK, working with service providers, freelancers, consultants, and agency owners. Ceels specializes in niche marketing. offer suite design and messaging. With over 20 years of experience in digital marketing, Ceels’ background includes social media direction for Sony Mobile and Habit as well as leading digital editorial and content for Tesco Magazine. Ceels left her agency career in 2019 to pursue self-employment to work around...
In this episode, I unveil the compelling reasons why planning your year ahead in November trumps waiting until January. Discover the advantages of getting a head start on your annual goals, and gain insights into a practical planning process. I'll share my personal approach to year-ahead planning, outlining the steps I take and the key metrics I measure. Find out how to set the stage for a successful year by identifying your priorities, breaking down goals into actionable steps, and tracking ...
Do you know the difference between marketing and branding? Like so many, most people spend considerable time marketing their business and not building their brand first. In this episode, Stephanie shares the very simple distinction between marketing and branding, and shares why every entrepreneur must make their branding a priority. Like what you hear? Click subscribe and leave a review, then join Stephanie each week as she takes on the many questions women have about building a busine...
Had enough of the "Make $1M While You Sleep" empty promises and "do it this way" coaching models? Join me in this episode as I share my transformative rebranding journey and why it's a game-changer for my brand and this podcast. This season, I'm debunking the misleading narratives and inspiring you with stories of women who've succeeded on their terms. Get practical advice, embrace authenticity, and give yourself permission to build your brand your way. Ready to take charge of your branding ...
In my fifteen years of working with and supporting business owners, I have seen firsthand the impact a holistic approach can have on their overall success. When entrepreneurs integrate their mind, body and business strategies, it catapults their revenue, impact and industry growth. Now, whether you call it energetics or mindset shifts or subconscious reprogramming the bottom line is this, you can have all the strategies in the world but if you aren’t simultaneously working on your innermost s...
Get ready to shift those outdated and limiting money stories! Today on the podcast I have the honor of speaking to Sam Kopelman, money mindset coach for millennial women. She's bringing the heat (and lots of aha moments for me!) on saving, spending, and shifting the stories that keep us from financial freedom. Sam and I go deep and I share a few money mindset stories that hold me back from experiencing next level success on my journey. You don't want to miss this! To learn more about S...
As humans, we are naturally drawn to stories. From the earliest times, we have used stories to share knowledge, entertain each other, and connect with one another. Stories are an essential part of our lives, and they can also be a powerful tool for leadership and branding. That's why we have developed "The Story Trifecta™️," a proprietary method that helps our clients engage, clarify, and influence through storytelling. In today's episode, dive into the three elements of The Story Trifecta™️ ...
Here’s the thing: recessions, fluctuating markets, pandemics, cool new tech…they happen! In order to survive the next big event, you need to "story-proof" your business. That’s why today, I’m sharing my StoryProof Plan™ to support you in securing your business or personal brand for economic hardship, market shifts, and technological advances (like A.I.). This 3-step process supports you in staying one step ahead of fluctuating world events. To grab your free StoryProof Plan™: https://vi...
For high-achieving and high-performing women, we are often conditioned to project a certain image to the world. For many that might be a mask of perfection, constantly striving to meet the expectations of those around us. For others, it might be the “fake it till you make it” experience of hustle and grind energy. And usually, we seek success, wealth, and recognition, often at the expense of our own well-being, fulfillment and soul-level desires. In today's episode, I'm asking two very ...
In today's remote work environment, engaging with your remote workforce can be a challenge. But with the power of brand storytelling, you can create a culture of engagement and loyalty that inspires your team and drives success. In this episode, I explore the key elements of a compelling brand story, and how to use that story to connect with and retain top remote talent. From crafting your brand narrative to using storytelling techniques to build rapport with your team, I cover everything you...
In this episode, I share the seven powerful areas of the coaching process that supports a client in success and growth. I'll discuss how a coach can provide valuable insights, help you overcome obstacles, and develop strategies to achieve your goals. I'll also explore the role of partnership in coaching, and how building a strong relationship with your coach can enhance the coaching process. If you've been thinking of hiring a business coach, this episode is for you! To work with us, v...
In this episode of our podcast, I delve into the importance of having a strong mission statement for your team or organization. But not just any mission statement - we're talking about upgrading your "why" to reignite your team's ambition. You will learn the key elements of an effective mission statement and how to align it with your team's core values and goals. You'll also discover strategies for communicating your mission statement to your team in a way that inspires and motivates everyone...
To achieve success and professional fulfillment, entrepreneurs and business leaders need to understand themselves and their teams better. One way to do this is by taking personality tests that can give them insights into their strengths, weaknesses, and tendencies. This week I look at three popular personality assessments for entrepreneurs: Kolbe A Index, Enneagram, and Human Design. I’ll explore how each test is different and how they can be used to enhance leadership skills, drive success a...
An excellent leader possesses many qualities, including strategic thinking, excellent communication skills, and the ability to motivate and inspire others. However, one often overlooked superpower that can set a leader apart from the rest is narrative intelligence. What is narrative intelligence, you might ask? In a nutshell, narrative intelligence is the ability to understand, craft, and communicate compelling stories that inspire and motivate others. In today's episode, I share what Narrat...
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