6 Steps to Turn Your Blog into a Podcast
Ten years ago it would have been difficult to imagine that someone could actually make a living running a YouTube channel or a blog. And yet, here we are today, fiercely competing for a web audience. If you have managed to build a solid reputation in the blogosphere, maybe it’s time to supplement your written content with an audio podcast show. Due to its growing popularity, podcasting seems like the ideal choice as a next step. However, there are some elements you should keep in mind before repurposing your written content. Remember that your goal is to successfully engage and grow your audience.
STEP 1. Making sure the blog is suitable — technically and content-wise — for podcasting
Ideally, you should opt for a self-hosted WordPress blog instead of a free provider platform. This is mainly because the available WordPress plugins for podcasting are easy to use and allow you to control many aspects including content delivery and feeds. These controls allow for a seamless operational execution from blog to podcast. If your blog does not exist on a wordpress site, you can find some great resources to help you record, upload and distribute your podcast. Take a look at our article on how to create a podcast.
STEP 2. Repurposing your content for audio
Once you’ve opted for a suitable blog platform, it’s time to tackle the delicate issue of content. Although it may be high quality, not all written content is fit for audio. It would be wise to filter through your content and opt for those you deem worthy of converting into a podcast. You may also need to expand on your content since your blog post may be a shorter read than the standard minimum ten minutes allocated for podcasts. There are some other aspects of a podcast that should also be taken into consideration including your show’s format, whether or not you are going to have guests, and if you are covering a saturated niche.
STEP 3. Creating the right script for your podcast
Once you know exactly what your podcast is going to be about, it’s time to write an intro script. It’s always useful to have an outline: who you are, what your podcast is about, topics you’ll be covering, and the amount of time you want to allocate to each section. The blog will certainly provide you with a great outline.
STEP 4. Starting the recording process
If you want to optimize your recorded audio, you will need a microphone and recording and editing software. Your options here are practically limitless; however, there is no need to spend a fortune in acquiring top of the line products, especially when you are just starting out. A decent USB mic and a free open-source program such as Audacity or Blab will do the trick. Be sure to save your files to the highest quality and use an editing software that will allow you to add music or a catchy jingle. Review our post on How to create a podcast to get more information.
STEP 5. Submitting your RSS feed
Where can I submit my RSS feed for my podcast, you ask?
Unlike a blog post that exists on your website, your RSS feed from your podcast needs to be distributed. You will need to submit it to a podcast player. First, you’ll want to make sure that you have at least 6 recordings. That way, you’ll have enough content to make your channel interesting to visitors. Once you have your minimum 6 recordings, submit your podcast to a host site or a player such as Castbox.fm. Upload via the Castbox Creator Studio here.
STEP 6. Promote your podcast
If you want people to listen to your podcast, you’ll need to promote it. Paying for advertising is one option. However, if you play your cards right, you won’t need to spend a dime. Here are some advertising tips to put into practice:
- Don’t be afraid to use your mailing list and social media accounts to promote your podcast.
- Ask for positive reviews from family and friends
- Interact with well-established podcasters and try to get their attention. If you promote them, they may return the favor
- Use your blog to mention your podcasts and you may also wish to post an embed code from Castbox to allow your podcast to play directly on your site.
- Join podcasting groups such as podcast movement to get industry tips, ideas and to answer podcast related question you may have.
The road to success is not always a smooth one, but if you produce quality shows, educate and involve your readers, you just might turn them into loyal listeners. All it takes is some planning and dedication to the pursuit, and your readers will follow you on this new and exciting adventure.