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Welcome to a new season of The Stream, an Allison podcast. Join us and guests from across the Allison network as we discuss what's exciting in communications!
42 Episodes
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Welcome to The Stream, an Allison+Partners podcast where Owen Clark and Ali Warshavsky discuss an ever-changing media landscape. On this episode, Lisa Rosenberg, Partner and President of Consumer brands at Allison + Partners, recaps her time at the Cannes Lions International Festival of Creativity. Rosenberg breaks down the trends she saw including a renewed emphasis on brands finding the authentic reasoning behind their purpose.
Welcome to a new season of The Stream, an Allison+Partners podcast. Owen Clark and Ali Warshavsky decided to bring the podcast back to discuss an ever-changing media landscape. Rafe Needleman, a Senior Vice President of Technology Content at Allison + Partners, joins Ali and Owen to talk about new AI technology ChatGPT, a chatbot that mimics human conversation. With over 20 years as a tech journalist, Needleman has reported on the creation of the internet and the cell phone. In ...
On this episode of The Stream, Jordan Fischler, a president in A+P’s Technology practice, joins Ali and Owen to talk all things CES 2023. The Consumer Electronics Show in Las Vegas is the largest most influential in the world and for the first time in two years, it was back in person. Fischler dives into what made this year different compared to previous in-person years and Ali speaks on what it was like to be on the floor there for the first time.
On this episode of the The Stream, Raj Punjabi of the Huffington Post joins Ali and Owen to explain what goes in to selecting products for the ever-popular gift-guide articles. Punjabi is editor of the new Voices vertical. Over her years working as a journalist, she has become an expert at experimenting and selecting products for holiday gift guides and beyond.
In a year of great change, businesses may have noticed their customers behaving a little bit differently. In 2021, 64% of consumers said that they wanted brands to connect with them on an individual level. They want to be a part of your brand story, not as consumers, but as prosumers. So who are the prosumers? And how can we win them over? Andrew is joined by Dan Whitney, Managing Director, Content Strategies, and Gina Mossey, Senior Account Director, to explore how to win over this new breed...
Happy 20th Birthday to Allison+Partners! Yes, a full 20 years ago, Scott Allison and Andy Hardie-Brown sat down to sketch out a plan for a fledgling agency, with a dream to create a new kind of business. Two decades later and Allison+Partners is one of the most exciting names in the PR industry worldwide. From its home in California, Allison+Partners has expanded into more than 30 cities across North America, Europe, the Middle East and Asia. At any time of the day, odds are there will ...
Are you one of the 37% of UK adults who worked from home during the pandemic? Then chances are you’ve started having conversations with your employer about your future of work. Some offices are calling for all workers to return while others are attempting to negotiate a rarely-before-tried system of hybrid work. With so many potential options and pitfalls, this summer’s lifting of covid-19 restrictions presents a major challenge for internal communications professionals. So how can you...
Digital advertising is an important part of any integrated campaign, but with a media landscape that's changing almost every day, it can be hard to keep up. This episode we dive deep into the world of digital advertising and how to get the most from your budgets. From the impact of streaming services to the emergence of new social media platforms, we explore the key trends for the year ahead - as well as which outdated tactics you really need to ditch. Andrew is joined by A+P London's Dan W...
Issues hijacking is one of those classic PR agency terms, but what actually is it, and why is it a crucial part of any best-in-class press office campaign? This episode is all about the humble issues hijack, an important but often under appreciated tactic. We talk about the best ways to hijack the cultural conversation and provide useful hints and tips to get you started from our global Tap In team. If you’re running a consumer focused marketing or communications campaign, this is the podcas...
Lead generation is a key component of any sales and marketing campaign. Get it right and you'll set your sales team up for success. Get it wrong, and you risk investing big budgets into activities that do little to move the needle. Lead generation has changed as social distancing removes most in-person selling and businesses quickly pivot to digital-led lead generation programmes. Some have seen their new strategies pay off thanks to a data and insights-led programme. Andrew is joined ...
Launching a new product or service across Europe has changed dramatically over the last year. The twin impacts of the UK's departure from the EU and the coronavirus pandemic have meant traditional go to market (GTM) strategies need to be revisited. Andrew is joined over Zoom by A+P London's Sue Grant and A+P Munich's Heike Schubert to discuss how brands can find success launching across Europe. From localisation of assets to having the right spokespeople on the ground, we outline the steps b...
With campaign plans now in full swing for 2021, we're turning our attention to the all important, yet often overlooked topic of return on investment and measurement. Budgets are being squeezed across the board, and showing the value of our campaigns has never been more important. Andrew is joined over Zoom by A+P London's Dan Whitney and Gina Mossey to discuss the biggest challenges when it comes to demonstrating the value of campaigns. Join us as we take a look at the past, present, a...
A New Year means a new set of communications and marketing predictions from the team at Allison+Partners in London. We're blowing the dust off our crystal ball and taking another look into the future, breaking down the top trends for 2021. Andrew is joined by Jill Coomber, Sue Grant, and Kate Lynch as they discuss what you can expect from a busy PR landscape in the year ahead. From cut-through content to meaningful thought leadership, this podcast will set you off in the right directio...
When it comes to running international campaigns, localisation is so important. From digital marketing, to print ads, to the humble press release, a simple translation without localisation just doesn't cut it. But with a never ending list of cultural differences to consider, how can you get your European and global campaigns right? Andrew is joined over Zoom by an international panel of experts across A+P's London and Munich offices to discuss all things localisation. Gina Mossey, Sophie Kon...
What do we mean by brand purpose? Why does it matter that B2B brands have one? And what do we recommend to B2B brands looking to get started on this journey? Andrew is joined over Zoom by Steph Libous to discuss brand purpose for B2B businesses, taking a deep dive into research from our recent Talk Human To Me report. Make sure you tune in to find out how you can define your brand purpose and get started on finding the whitespace for your business. Like our podcast? ...
How can you connect the world of influencers with your B2B marketing strategy? What do we even mean by a B2B influencer? And how can you take your activity beyond LinkedIn? Andrew is joined over Zoom by Gina Mossey and Jess Docherty to discuss the latest trends in B2B influencers and how you can put in place a strategy that activates strong social selling. If you're looking to engage with influencers in your industry, or even create some influential voices of your own, this is the episode fo...
COVID-19 continues to impact the current and future trajectory of the consumer media landscape. It has exposed the vulnerabilities in print media and highlighted the advantages of digital, which has been able to quickly react to current events and pivot to write the timeliest stories for their readers – and of course, effectively reach the masses. For PR practitioners, this pandemic has changed the way we develop smart media relations programmes. We need to acutely understand the new re...
In the marketing world, brands must innovate or die. This is truer now than ever before. As empathy, trust and care become increasingly vital brand currencies, it's never been more important for B2B brands to connect with customers on a human, emotional level. Andrew is joined by Jill Coomber, MD Integrated Marketing and Dan Whitney, MD Content Strategies from our All Told team to explore these challenges and offer advice for B2B brands on how to move forward. It's all part of our bran...
It's the end of the beginning, and the start of the new normal, as COVID-19 lockdowns begin to lift across Europe. With different markets opening at different speeds, and different regions and demographics more or less severely affected, how should brand balance the seriousness of an ongoing pandemic, with the cautious optimism of reopening? Andrew is joined by Heike Schubert from A+P's Munich office to discuss how brands should start to adapt their communications for the new normal as we st...
Brands are facing a difficult question: Should they launch new products or services during the ongoing COVID-19 pandemic, and how can they do so in an appropriate way? Andrew is joined via Zoom by Jim Selman to discuss how the go-to-market strategy for new product launches works during lockdown, social distancing, and the eventual new normal. How can brands pivot to make the most of existing product launches already planned? How can they bring something new and genuinely useful to the ...
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