Clicksuasion

IMPORTANT: If you reside in any potential, forecasted or predicted path of Hurricane Dorian, we advise you to make immediate plans to evacuate. Your safety, your family's safety and the safety of your fur babies are not worth the risk of remaining at your home. Personal items can be replaced...you cannot. Rebroadcast from April 2018. Here's how behavioral science will nudge, influence and persuade you to evacuate from a hurricane. Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching.

The average person views 30,000 brand impressions daily. How can you stand out in a saturated marketing and consumer experience environment? Renowned behavioral scientist Michael Barbera will identify the persuasive and behavioral methods used to influence buying and engagement decisions. Recorded live at the World Retail Congress, May 2019, Amsterdam, Netherlands

Human decision biases are often mitigated by sports psychologists to enhance athletic performance. Golf is a cognitively challenging sport because golfers have a smaller team dynamic to mitigate intuition and guesswork. Competing on a championship course can be cognitively taxing because there are many decision variables involved in the game, which include intuition and guesswork, challenging terrain features, and unique course features. Clicksuasion Labs’ researcher, Crystal Suetterlin, shares the psychology of athletic decisions during the US Amateur Championship from Pinehurst, North Carolina. Behavioral science could be a golfer’s teammate or adversary because golf courses are persuasive.af