The Monday Morning Marketing
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© Esther and Melanie
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Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.
**Winner of Digital Women Podcast of the Year 2023**
**Winner of Digital Women Podcast of the Year 2023**
319 Episodes
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What would they be and why? There are so many marketing channels available to small business owners these days it can be difficult to know where to focus your time and attention. In this episode, Esther and Melanie answer with theirs and you might be surprised by some of their responses. What would yours be and why? Tell us your top three.
In this episode, the duo chat about the methods and strategies you might want to consider when it comes to keeping your customers.What is your onboarding like for your customers? This can aid your ongoing relationship with the customer and help you upsell and cross sell. Have a listen for tips today.
PR doesn’t have to be costly, as Sara McCracken points out in this episode, but it does have to be part of your marketing strategy. In this episode, Esther and Melanie ask the questions you want answered about PR. Stick around to the end of the episode for all the great tips Sara gives.
SEO (Search Engine Optimisation) and AEO (Answer Engine Optimisation) both help you get found online by your potential clients. In this episode, Esther takes you through the differences and how to start implementing them this week.
Content creation is probably the most time-consuming role of a marketer. In this episode, Melanie outlines this rule and how you can use it to help make your content easier and faster. Be sure to have a pen and paper ready.You can find her blog on her website: https://www.stomp.ie/post/using-the-10-4-1-rule-for-social-media
This time Melanie speaks to Phil Mershon, author of "Unforgettable," discussing how to create memorable event experiences. He shares insights from Social Media Marketing World on engaging attendees, attracting speakers, planning logistics, and the importance of staff training and collaboration to ensure a positive customer journey.
In what has become tradition, here are the marketing predictions that Esther and Melanie think will be game changers this year. Plus, it’s the 6th anniversary episode!! Thanks for listening. Let us know what you think will be big in marketing in 2026.
Automations help ease your workload but where should you start? That’s what Esther and Melanie discuss with Linda Monahan, The Habit Boss, in this episode, along with what you can automate and how to set them up.
In this episode, Esther and Melanie explore the marketing mix of company, customers, competitors, product, price, place and promotion.
Do you use royalty free music and images? Do you know where to get them from? Great! So does everyone else in your industry - so are they using the same images as you?It's something to think about and in this episode, Esther gives you some advice and suggestions on alternative things to use.What's the most random image or music you've used with your content? Let us know in the comments or send us an email.
If you have a website, this is the episode for you. Amanda joins Esther and Melanie to explain why you need to connect your website to GA4* (Google Analytics). That way you’ll be able to see what’s working and what’s not. She gives lots of tips and advice on what to monitor, how to set up various aspects of it and more so grab a pen and paper to take notes. *other analytics tools are available
What are marketing funnels? How do you get your audience into the funnel? What should you do if people don't go all the way through the funnel... So many questions so that's why Esther and Melanie talk about this topic in this episode. Grab a pen and paper to take notes.
You've heard the old addage - "never work with children or animals" - but does it still hold true today? Social media posts containing children, animals, or both tend to do very well in terms of views and engagement but are they something you should be adding into your strategy? That's what Esther and Melanie discuss today.
If you want to make money from marketing then this episode is for you. Esther talks to Niki Hutchison about what to do and what not to do when it comes to generating an income from marketing. Grab your notebook and get ready for all the great advice Niki has.
One product can't be sold to everyone. You need to tailor your product or service to your audience. As Esther reminds us in this episode: “You can’t be everyone’s cup of tea, or you’d be a mug”.
Before posting content or advertising your products and services think about WIIFM, or rather WIIFMA (What's In It For My Audience). In this episode Esther and Melanie discuss different ideas on how to make it more valuable for your customers without you spending a lot of money.
Esther and Melanie are joined by Niraj Kapur in this episode to talk about how to use LinkedIn to get sales - with a few top tips on what NOT to do as well. Take notes as you listen and be sure to catch Niraj at Social Media Fest in November.
In this episode, Esther and Melanie talk about essential marketing skills for small business owners, cost-effective ways to improve marketing capabilities, and tools and resources for self-taught marketers.What would you add to their list of suggestions?
In this episode, Esther and Melanie discuss what content marketing is, why it's important and how to leverage it in your business.Hear the explanations and start using purposeful content marketing today!
What does it mean to have accessible marketing, how do you achieve accessibility in marketing and what exactly is WCAG 2.2 AA??All of these questions and more are answered in this episode when Esther and Melanie speak to Tania Gerard.
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