The Marketing Playbook with Mark Friedman
The Marketing Playbook with Mark FriedmanSubscribed: 2Played: 145
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Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
92 Episodes
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Nadina Guglielmetti, the Chief Customer Officer of The Vitamin Shoppe, adds her page to the Marketing Playbook. Hear what you can learn from spending time with your frontline workers, how to earn the respect of your peers, how to cut through the clutter in an election year, how Nadina’s international background has helped throughout her career, and what she learned from creating a relationship advice app. Connect with Nadina on LinkedIn
Kristi Daraban, the Associate Vice President, Social Media at Nationwide, adds her page to the Marketing Playbook. Hear why you should spend more time on recruiting, how to be a trailblazer, how to be smart about social media marketing, Kristi’s approach to being helpful to job-seekers, and her social media stories and lessons that range from ice cream to Disney. Connect with Kristi on LinkedIn
Andy Ostroy, the Founder of The Adrienne Shelly Foundation, Director and Producer of “Adrienne”, and Host of “The Back Room with Andy Ostroy”, adds his page to the Marketing Playbook. Hear how to do your due diligence on potential partners, be resilient, find your calling, the top lessons from Andy’s wide-ranging career, and how he ended up co-owning Samuel’s Sweet Shop. Connect with Andy on LinkedIn and X @AndyOstroy
Ali Wing, the Chief Executive Officer of Oobli, adds her page to the Marketing Playbook. Hear how to go back to school, think brand first, how to re-enter the corporate world, what Ali learned working at Nike, and her stories from growing up as 1 of 10 kids. Connect with Ali on LinkedIn and X @AliWing and try Oobli at Oobli.com
Margaret Moraskie, the Chief Executive Officer of Levenger, adds her page to the Marketing Playbook. Hear how to embrace change, seek the unknown, focus on great product and great customer service, what Margaret learned growing up in London, and the newspaper ad that changed her career. Connect with Margaret on LinkedIn, Instagram @MMActually, and Instagram @Levenger
Sabrina Cherubini, the Senior Vice President Brand & Digital at Hanky Panky, adds her page to the Marketing Playbook. Hear how to expose yourself to different cultures, seek early-stage experience, meet and understand your target customer, what Sabrina learned growing up in France and Sweden, and how she liked “The Dark Side” aka agency life. Connect with Sabrina on Instagram @SabCherubini and LinkedIn
PJ Oleksak, the Chief Executive Officer of Nuts.com, adds her page to the Marketing Playbook. Hear how to understand the P&L, treat the business like your own, use the data properly, the dynamics of working in a family business, and PJ’s experience growing up with a busy household. Connect with PJ on LinkedIn
Jessica Jensen, the Chief Marketing Officer of Indeed, adds her page to the Marketing Playbook. Hear how to practice empathy, stay ready for the next opportunity, protect your brand, what Jessica learned at Apple, Meta, and other top brands, and a 90’s vocab lesson. Connect with Jessica on LinkedIn
Sherene Hilal, the Chief Product Officer of Bluecore, adds her page to the Marketing Playbook. Hear how to implement a proof of concept, why you shouldn’t judge a book by its cover, why it always takes hard work, Sherene’s experience working through multiple acquisitions, and her math degrees. Connect with Sherene on LinkedIn
Andrea Moore, the Chief Digital officer of NEST New York, adds her page to the Marketing Playbook. Hear how to build and maintain your network, let the customer shop where they want to, use the tools you already have better than you’re using them today, transition from interim to full-time leader, and Andrea’s lessons from vastly different industries. Connect with Andrea on LinkedIn
Sheryl Clark, the President and Chief Executive Officer of Boston Proper, adds her page to the Marketing Playbook. Hear how to understand the numbers, use acquisitions as learning experiences, listen to offers from recruiters, the top lessons Sheryl has learned in the fashion industry, and how she navigated initial pressure from her parents to go in a different direction. Connect with Sheryl on LinkedIn
Maryssa Miller, the Chief Product Officer of Mint House, adds her page to the Marketing Playbook. Hear why your skills are more important than the vertical you’re in, whether to get a graduate degree, how to understand what goes into the other side’s decisions, why Maryssa has always enjoyed reading and learning, and the story of her entrepreneur mother and rocket scientist father. Connect with Maryssa on LinkedIn
Gary Vaynerchuk, the Chairman of VaynerX, Chief Executive Officer of VaynerMedia, and Serial Entrepreneur, adds his page to the Marketing Playbook. Hear how to focus on what’s good, be accountable for the things you do and don’t do, learn valuable lessons from your experiences, Gary’s journey towards buying the New York Jets, and the lessons he learned from an early age thanks to selling trading cards and growing his family wine business. Connect with Gary on social media @GaryVee
Jenna Posner, the Chief Digital Officer of Solo Brands, adds her page to the Marketing Playbook. Hear how to advocate for yourself, invest in brand awareness, understand how buyers and sellers make their decisions, Jenna’s thoughts on AI (artificial intelligence) in retail, and her professional rugby career. Connect with Jenna on LinkedIn
Chad Stark, the Chief Executive Officer of STARK, Co-Founder of Ashley Stark Home, and President of The House of Scalamandré, adds his page to the Marketing Playbook. Hear how to lead with authenticity and empathy, learn from your mistakes and failures, create a business roadmap, Chad’s approach to running his 3rd-generation family business, and what he learned from DJing in college. Connect with Chad on LinkedIn
Bill Bass, the Chief Marketing Officer of FULLBEAUTY Brands, adds his page to the Marketing Playbook. Hear the use cases for generative AI, how to avoid the shiny objects and stay focused on what really matters, create your cabinet of trusted peers, Bill’s lessons from the early days of the Internet, and stories from his time as an Army pilot and paratrooper. Connect with Bill on LinkedIn
Vanessa Cartwright, the Chief Executive Officer (North America) of Astound Commerce, adds her page to the Marketing Playbook. Hear why you shouldn’t hide behind email, how to be clear about your goals, hire for work ethic, empathy, and compassion, how to deal with tough clients, and Vanessa’s approach to a left brain-right brain skill set. Connect with Vanessa on LinkedIn
Carlos Dunlap-Beard, the VP, Business Development & Loyalty Strategy at ebbo, adds his page to the Marketing Playbook. Hear how to be prepared, ask your customers what they want, make sure someone owns your loyalty program, the brands with the best loyalty programs, and how Carlos became a Maker’s Mark Ambassador. Connect with Carlos on LinkedIn and Twitter @CarlosDunlap
Ken Pilot, the Retail Tech Executive, Founder, Advisor, and Investor, adds his page to the Marketing Playbook. Hear how to create your own opportunities, leverage wholesale, create your investment thesis, Ken’s take on the retail climate today, and his hilarious childhood take on the Rorschach test. Connect with Ken on LinkedIn
Amy Carr, the Chief Marketing and Digital Officer of ThirdLove, adds her page to the Marketing Playbook. Hear why you should have regular conversations with noncompetitive companies, get back to the office and interact with colleagues, incorporate direct mail into your media mix, what Amy learned growing up on a dairy farm, and her lessons on marketing and loyalty from Gap, Sephora, and more. Connect with Amy on Instagram @AmyRGCarr and LinkedIn
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