The Marketing Playbook with Mark Friedman
The Marketing Playbook with Mark FriedmanSubscribed: 2Played: 147
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Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
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Ovadia Sutton, the Co-Founder of Daat Lab, adds his page to the Marketing Playbook. Hear how to point AI at growth, how to test AI the way data scientists do, why your people are the strategy, who will be the winner of the LLMs, and where AI is most useful in an organization. Connect with Ovadia at DaatLab.com and on LinkedIn
Bill Hanifin, the Chief Executive Officer of Wise Marketer Group (WMG), adds his page to the Marketing Playbook. Hear how a loyalty program’s real job is to change behavior & grow revenue, why a real loyalty program needs a financial model, how to define the objective before you talk tactics, what drew Bill to customer loyalty, and a look back at Y2K. Connect with Bill at TheWiseMarketer.com, on LinkedIn, and on Instagram @BillHanifin
Liz White, the Chief Commercial Officer of OOFOS, adds her page to the Marketing Playbook. Hear why context changes everything, how to let the data pick the channel, why brand & purpose aren’t competing priorities, what Liz learned in the magazine industry, and what’s driven the explosive growth of OOFOS. Connect with Liz at OOFOS.com and on LinkedIn
Vicki Cantrell, the Co-Founder & CEO of Vendors in Partnership (VIP), adds her page to the Marketing Playbook. Hear why saying no is a strategy, how sometimes the safer bet isn’t the obvious one, why community closes the gaps technology can’t, what she learned from working closely with Tory Burch, and her upbringing as the 5th of 6 children. Connect with Vicki at VendorsInPartnership.com, on the Vendors in Partnership LinkedIn, and on her LinkedIn
Maxx Blank, the Co-Founder & Chief Operating Officer of Triple Whale, adds his page to the Marketing Playbook. Hear why AI adoption depends on organizational readiness, how grit gets built through failure, why you should build with operators, the metrics brands should be looking at, and what he learned from multiple family businesses. Connect with Maxx at TripleWhale.com, on LinkedIn, and on X @aryehMaxx
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