DiscoverLove as a Business Strategy
Love as a Business Strategy

Love as a Business Strategy

Author: Softway

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A podcast that brings humanity to the workplace.

Each episode of LAABS busts the doors off topics that most business leaders shy away from in the workplace. Ready to have important conversations to drive real change in your organization? It starts with love. Let us show you how.
162 Episodes
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We often get asked about what Love as a Business Strategy means and people will mistake it for businesses that are not-for-profit. Today, we actually get to sit down with Ben Greene, Chief Development Officer at Charity: Water to talk about not only bringing humanity back to the workplace, but bringing humanity back to the world.  We have set up a unique donation link in partnership with Charity: Water for this episode. If you would like to donate to their cause, you can do so here: charitywater.org/LAABS
So much of our life, from daily decisions to big moments, is controlled or affected by fear. It’s a natural and unavoidable part of being human, but how we decide to address and face our fear can really change the way we understand love as a business strategy. Megan Billnoske is no stranger to fear, as she shares her story with us in this episode.
Jesus “Jesse” Hernandez brings a perspective we haven’t had on the show yet - he started his career as a plumber and has worked his way up through the construction industry. And today, he applies his own brand LOVE to help revolutionize the industry.
Amber Ontiveros has a one-of-a-kind story, and a unique perspective that has helped her understand the neuroscience of unconscious bias in a totally different way. In this episode, she takes us on a journey that travels through spirituality, science, and life.
How do you find purpose in your life and in your work? Jonathan Bennett is a leadership coach who specializes in helping people do that. In this episode, he shares some incredible perspective and insights that are sure to help you think about your purpose in a brand new way.
Guillaume has been sharing his expertise with CEOs and entrepreneurs to help them build successful businesses that they love. In this episode, he dives into how narratives impact our mindsets, and ultimately our behaviors.
We’re kicking off 2024 with a topic that many can relate to: Imposter Syndrome. Except, Tiffany Houser, an expert on that very topic, doesn’t like to use that term. Listen in to find out exactly why. Learn more about Tiffany at http://selfworthadvantage.com The HBR article she references in the episode: https://hbr.org/2021/02/stop-telling-women-they-have-imposter-syndrome
As we’ve so often said, self-awareness is the key to transforming ourselves and our behaviors. But what does the journey to self-awareness look like, and how do we embark on that journey? Joni Goodman specializes in exactly that topic, and joins the show to share her thoughts and perspectives.
Jay Steinfeld is the founder and former CEO of the legendary business blinds.com - one of the most successful e-commerce businesses of all time. Today, he takes the learnings from his success and shares that secret with the world through his book, “Lead from the Core: The 4 Principles for Profit and Prosperity”. In this episode, he joins the show to break down what “core values” really mean, and to share the 4 principles that every business should aspire for.
Chellie Phillips has developed Culture Secrets - secrets any leader can use to build a V.A.L.U.E. Culture. Listen in as she shares what each of these letters stands for, and how you can use them to build the right kind of culture around you.
Ally Stone has an incredible story to share. Founder of “The Inspired Leader”, Ally takes the experience of her own life, along with her learnings in developing numerous successful businesses and teams, to help other leaders understand what it means to go beyond, to lead from a place of presence and connection, creating an opportunity to experience their careers in ways that previously had not been deemed possible. Learn more here.  
Green beans? Ice cream? Love? If none of this makes sense, you’ll just have to listen to the episode to find out what Bill Sims has to say about the NUMBER ONE driver of employee engagement.
So much of what motivates us in the workplace, and even in our lives, is driven from a place of fear. Cedric Bertelli has dedicated his career to helping people overcome stress, anxiety, depression, PTSD, and other negative emotions using powerful tools and techniques - and today he joins the podcast to talk about the fear that manifests at work, and how to face these fears and grow from them. Learn more about Cedric’s work: http://cedricbertelli.com Find out more about the Emotional Health Institute: http://Emres.com
Robin Osborn knows a thing or two about facing adversity. From the challenges in her youth, to removing a baseball-sized tumor - she has channeled her adversity into what she calls the "Frustration to Freedom Framework." In this episode, she share her story, and her philosophy.
In the workplace, love and purpose go hand-in-hand. But what does it mean to be truly purpose-driven? Gayle Lantz specializes in shaping cultures and igniting transformation - and she shares her expertise around finding and understanding purpose within ourselves.
For 22 years, Dena Patton has been coaching and training leaders on her world-class Greatness Methodology. She joins the show in this episode to dive into one of the most important (and yet rarely discussed) aspects of leadership: Forgiveness.
Christina Frei is a branding and marketing professional that specializes in what she calls “marketing for humans.” In this episode, she shares about the different marketing archetypes that people fall under, and how to harness the humanity in us all for great marketing results. Take Christina’s free marketing archetype assessment here: https://www.innatemarketinggenius.com/archetype/
Precious Azuree wants you to know that you are worthy, you are intelligent, and you are necessary. She authored “The Faith Focus Formula” to help people unlock their full potential and create a life of purpose, fulfillment, and abundance. In this episode, Precious shares her journey and perspective with us - and connects faith, love, and business together. Learn more about Precious Azuree: https://www.theclaritycoach.co/
Jeff Ward is the founder and CEO of Animikii Indigenous Technology, a leading digital agency that pioneers social innovation through Indigenous technology. In this episode he shares his vision and passion with us, and highlights the amazing impact that can be made when love and purpose come together.
While many businesses prefer not to have a run-in with the EEOC, (Equal Employment Opportunity Commission) many people don’t understand what the EEOC actually does. Marina Guerra talks to us about all of the ways the EEOC works to truly help people and businesses, especially when it comes to the prevention of negative workplace experiences.
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