TheeDigital’s GrowthCast

In this episode of TheeDigital's Growth Podcast, we will hear from our talented team of digital marketing experts about what makes a good website. We discuss why having a quality website is important for businesses, the features and functions that make a good website, as well as some of our favorite web design trends. Have your own business website? Request a Free Website Audit or learn more about high-quality web design by visiting our website: https://www.TheeDigital.com Guests in today's Episode: Christopher Lara, Boston Branch Manager Keri Rosemond, VP of Operations Elyssa Coultas, Digital Marketing Strategist Resources: Things Every Business Website Should Have Top Digital Marketing Trends 2022 Does My Website Need to be ADA Compliant How Do I Know If My Website Needs a Redesign How to Choose a Web Design Agency

https://www.theedigital.com/blog/what-is-seo Today we will hear from our talented team of digital marketing experts about what is SEO, or Search Engine Optimization. We discuss why it is important, how it works with other digital marketing tools, and share some real-world examples of how SEO affects a business. Watch the video of this episode on YouTube: https://youtu.be/Ko3I-tsH1Es Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website https://www.TheeDigital.com Guests in today's Episode: Laura Matson (Digital Marketing Strategist & Host) Leslie Vegter (Marketing Director) Lauren Gardner (Lead Marketing Manager) Michael Panuthos (Senior Marketing Manager) Waseem Nowyhed (Digital Marketing Specialist) Acadia Rose-Meyer (Digital Marketing and SEO Specialist) Gregory Burke (Paid Ads Specialist) Fadi El Hourani (Digital Marketing Specialist) Nick Henning (Digital Marketing Strategist)

Welcome to Season 2 of GrowthCast with TheeDigital! Today we will be discussing one of our favorite ecommerce platforms, WooCommerce. We’ll be answering the question 'What is WooCommerce', and together, we go over why we like this platform and why we think you will like it too for your online storefront. Have an ecommerce business? Request a Free Online Store Audit or learn more about ecommerce development by visiting our website https://www.TheeCommerce.com Guests in today's Episode: Michael Panuthos Christopher Lara (Boston Branch Manager) Gabrielle Brooks (Project Manager) Keri Giordano (Director of Operations) Richard Horvath (Agency Owner)

We’re in the middle of uncharted territory: a global pandemic. There’s no doubt that life has changed. Some businesses are being hit hard, while others are actually growing, and still, others are existing somewhere in between. In today's episode, we’re going to go over Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downturn and what other options might make more sense. Have a business? Request a Free Technical Website Audit or learn more about internet marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Hope Anthony (Project Manager) Keri Giordano (Director of Operations) Richard Horvath (Agency Owner)

A business owner’s worst nightmare is to lose website traffic, online leads, and prospect calls because they lost their great position in Google search for their most important keyword when they launched their new website. When rebranding and relaunching make sure your web team does things right. In today's episode, we’re going to go over rebranding your business website without hurting your SEO and losing your hard-won search engine ranking. Have a business? Request a Free Technical Website Audit or learn more about internet marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Hope Anthony (Project Manager) Keri Giordano (Director of Operations) Richard Horvath (Agency Owner)

Today we’re going to go over SEO vs PPC, the pros and cons of each, and how to decide which is best for your business needs. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Lauren Gardner (Marketing Manager) Gregory Burke (Senior PPC Strategist)

Today we’re going to go over what you should look for when picking a web design agency to work with and some important questions to ask them. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Keri Giordano Director of Operations Jeff Kilman Director of Strategy Richard Horvath Owner / President

Today we’re going to go over what ecommerce platform your business should be on, what are some of the things you should consider when picking an ecommerce platform, and why you might want to pick one over the other. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Keri Giordano Director of Operations Katherine Miller Lead Project Manager Rob Delory All around SEO enthusiast

Today we’re going to go over website audits, what are some of the things we look for when auditing a website, and why you might want to audit your own website more regularly. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Keri Giordano Director of Operations Rob Delory All around SEO enthusiast

In this episode of The Digital's Growth Cast, host Shyanna Kelley discusses the evolving landscape of digital marketing with experts Matt Hook and Lauren Clay. They explore the significant trends expected in 2026, including the impact of AI on marketing strategies, the importance of brand trust and authority signals, and the role of social media as search engines, and top social media trends for 2026. The conversation emphasizes the need for businesses to adapt to these changes by focusing on quality content, connected campaigns, and effective communication with their audience.

In this conversation, Greyson Fessperman, the digital sales manager at TheeDigital, provides an in-depth overview of HubSpot, a robust CRM tool. He discusses the importance of lead management, the different types of leads, and how to effectively use HubSpot for sales and marketing automation. Greyson emphasizes the benefits of integrating HubSpot with other tools and highlights the role of The Digital as a HubSpot Solutions Partner, offering tailored strategies for businesses.

In this episode of The Digital's Growth Cast Shyanna, discusses how modern law firms can build credibility and client trust through their online presence. Joined by Greyson Fesperman and Lauren Clay, they explore the importance of digital trust, the role of SEO, the impact of legal tech and AI, the necessity of quick client responses, and the significance of online reviews. They also provide strategic insights for law firms looking to enhance their digital marketing efforts in 2026.Takeaways:Potential clients decide on a law firm within seconds.A clean, professional website is crucial for credibility. Stock photos and outdated information can repel clients.Trust has shifted to digital platforms in legal services.SEO plays a vital role in shaping first impressions.AI and legal tech are transforming client engagement.Speed of response is critical for client conversion.Google reviews significantly impact local SEO rankings.A well-performing website is essential for effective marketing.Regularly reevaluate marketing budgets to stay competitive.

In this episode of TheeDigital's Growth Cast, the panel discusses the integration of AI in business, exploring initial hesitations, current tools, and the impact of AI on content quality and marketing strategies. They delve into the pros and cons of relying on AI, when to consider agency support, and the limitations and pitfalls of AI usage. The conversation concludes with insights into the future of AI in business and how it can streamline operations and enhance productivity.Key Takeaways: AI has evolved to improve content quality significantly.Initial hesitations about AI often stem from concerns about job security.Using AI tools can save time and reduce costs for businesses.Agencies provide access to expensive AI tools that individual businesses may not afford.Over-reliance on AI can lead to a loss of the human touch in communication.AI can automate repetitive tasks, enhancing efficiency.The quality of AI-generated content has improved over time.Business owners should consider agency support when overwhelmed by marketing tasks.AI can help optimize website content for better user engagement.The future of AI includes creating personalized tools for specific workflows.Ready to grow your business with theuse of AI? Listen now! And if you’re ready to take your digital marketing or web design strategy to the next level, schedule a free cunsultation with us at: https://www.theedigital.com/schedule-an-audit

In this episode of The Digital Growth Cast, Keri Rosemond and Versaviya Despars discuss the importance of storytelling in branding and marketing. Versaviya shares her journey from video production to branding, emphasizing the need for clarity in messaging. They explore how businesses can identify their core message, the significance of understanding the audience, and the balance between simplicity in communication and the need for SEO. The conversation also touches on the importance of partnerships and the future of entrepreneurship.Tune in to hear:How storytelling is essential for effective branding.How clarity in messaging leads to better audience engagement.Why cutting unnecessary information is crucial for communication.How understanding the audience is key to crafting a message.How simplicity in messaging can enhance conversion rates.Ready to grow your business with the art of storytelling in branding? Listen now! And if you’re ready to take your business to the next level, visit ⁠TheeDigital.com⁠ for more tips on growing your business online.

In this episode of The Digital's Growth Cast, host Shyanna Kelly is joined by HubSpot experts Greyson Fesperman and Alana Topakian to discuss the integration of HubSpot for small to medium-sized businesses. They explore common challenges faced during integration, cost-effective features, the importance of analytics for data-driven decisions, and the myths surrounding HubSpot's applicability for smaller businesses. The conversation also covers how to stay updated with HubSpot's frequent changes and highlights underutilized tools that can enhance business operations. The episode concludes with expert tips on maximizing HubSpot's potential for business growth.TakeawaysSmall to medium-sized businesses face challenges like data cleaning and integration when using HubSpot.Investing in training is as important as investing in the tool itself.HubSpot's free CRM offers substantial value for small businesses.Creating smart workflows can automate repetitive tasks and improve efficiency.Utilizing HubSpot analytics helps in making informed, data-driven decisions.HubSpot is suitable for businesses of all sizes, not just large enterprises.Staying updated with HubSpot's changes is crucial for maximizing its benefits.Underutilized tools like lead management can significantly enhance tracking and reporting.HubSpot Academy provides valuable resources for learning and staying informed.Local HubSpot partnered agencies can offer personalized support and training.Learn More: https://www.theedigital.com/about/events/hubspot-basics#Hubspot #Digitalmarketing #smallbusiness #CRM #analytics #marketingstrategies #datadrivendecisions

Join TheeDigital's Keri Rosemond as she explores Sensei 2.0, the comprehensive software solution revolutionizing the metal building industry! 🏗️ In this video episode of GrowthCast, Keri sits down with Ashish Roy and Chris Dodd from Sensei Digital for an in-depth look at their powerful platform that's helping metal building companies transform their operations. Through detailed explanations and a complete system walkthrough, they show how Sensei enables dealers and manufacturers to: Design custom metal buildings with their state-of-the-art 3D configurator Streamline the entire sales process from quote to installation Automate customer communications and order tracking Process payments and manage invoicing seamlessly Watch as Chris provides a comprehensive demo of both dealer and manufacturer interfaces, while Ashish shares insights about upcoming features including augmented reality and advanced discounting systems. Whether you're a metal building dealer looking to boost sales or a manufacturer wanting to streamline operations, this episode offers valuable insights into modernizing your business with cutting-edge technology. Listen and watch to discover why leading metal building companies are choosing Sensei as their all-in-one business solution. 👉 Read the podcast recap: https://www.theedigital.com/blog/sensei-all-in-one-solution-for-metal-building-companies A TheeDigital GrowthCast Production Featuring Ashish Roy and Chris Dodd from Sensei Digital #metalbuildings #metalbuildingbusiness #3Dbuilder #buildingsoftware

In this episode of TheeDigital's GrowthCast, host Keri Rosemond sits down with business growth expert Corey Quinn, a seasoned entrepreneur, sales leader, and author of Anyone, Not Everyone. Corey shares his journey from building an 8-figure business to helping other companies scale through deep specialization. Whether you're an SMB owner looking to grow your business or struggling to balance growth with operational efficiency, Corey’s insights on focusing your business and escaping founder-led sales will be invaluable. Learn how to identify your niche, say “no” to clients that don’t align with your focus, and build a scalable, repeatable process that ensures long-term success. Corey also shares real-world examples of businesses that have thrived by specializing, plus actionable advice on how to avoid common pitfalls and stay ahead of your competition. Don’t miss this engaging conversation packed with strategies that can help your business reach new heights! Tune in to hear: How deep specialization can accelerate growth Why turning down clients may be the key to long-term success Strategies for building scalable systems that don't rely on the founder Real-world examples of businesses that succeeded through specialization Ready to grow your business with focus and efficiency? Listen now! And if you’re ready to take your business to the next level, visit TheeDigital.com for more tips on growing your business online.

In this episode of GrowthCast by TheeDigital, we're explaining the basics of SEO with Lauren Clay, Marketing Director at TheeDigital. Whether you're new to SEO or just need a refresher, this episode will equip you with essential strategies to optimize your website and improve search engine rankings. Lauren breaks down the basics, from understanding the role of crawlers and the importance of quality content, to mastering on-page SEO elements like keyword research, title tags, and meta descriptions. She also touches on the significance of backlinks and the impact of internal linking for better site architecture. Tune in to learn practical tips and tools that will help your business stand out online. Don't miss this opportunity to enhance your SEO knowledge and take your website's performance to the next level! Interested in attending our next free monthly training? Sign up here: https://www.theedigital.com/about/events

Join us in this video podcast episode as we hear the inspiring journey of Richard Horvath, the president and founder of TheeDigital, one of North Carolina's largest digital marketing agencies. Richard shares his incredible story of immigrating to America from Hungary and building a successful business from the ground up. Discover how Richard's vision and determination led him to create a full-service digital marketing agency that specializes in building online lead generation websites, search engine optimization, and paid advertising across various platforms. Learn about the challenges he faced, the milestones achieved, and the strategies that helped him grow TheeDigital into a thriving company serving clients across the United States. Richard's story is not just about business success; it's a testament to the power of resilience and the pursuit of excellence. Whether you're an entrepreneur, a marketer, or someone looking for inspiration, this episode offers valuable insights and practical advice from a true industry leader. Key Highlights: Richard's journey from Hungary to North Carolina The founding and growth of TheeDigital Strategies for successful digital marketing and lead generation Overcoming challenges and seizing opportunities The importance of a strong team and innovative tools Tune in to hear Richard's story and gain inspiration for your own entrepreneurial journey. Watch the full video on YouTube and listen to the podcast on Spotify. Don't forget to like, subscribe, and share!

In this episode of TheeDigital's Growth Cast, Keri Rosemond and Christopher Lara discuss common SEO myths with special guest, Patrick Stox. They address the misconception that backlinks are no longer relevant, emphasizing that links still matter and can impact rankings. They also debunk the myth of an optimal keyword density, explaining that while keyword usage is important, there is no magical number. The conversation touches on the value of redirects, the influence of click-through rate on rankings, the debate around subdomains vs. subdirectories, the impact of social signals on SEO, and the existence of a sandbox for new websites. The speakers also discuss the role of domain authority as a ranking factor and the potential use of site authority by Google. Overall, they provide valuable insights and dispel common SEO myths. Read the blog and full transcript here: https://www.theedigital.com/blog/debunking-seo-myths-podcast-patrick-stox Video Podcast on YouTube: https://youtu.be/9g3qmfkClfU Chapters 00:00 Introductions 00:27 Backlinks Are No Longer Relevant 02:34 There Is An Optimal Keyword Density 04:11 Redirects Lose Value 08:51 Click Through Rate Is Used In Ranking 13:20 Subdirectories Are Better Than Subdomains 18:24 Duplicate Content Penalty Is Real 21:32 The Sandbox Exists 23:15 Google Analytics Helps You Rank Better 24:30 Linking Out To Other Sites Is Bad 26:37 Social Signals Affect SEO 27:48 Domain Authority Is A Ranking Factor