Claim OwnershipFollow The Brand Podcast with Host Grant McGaugh
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© 2025 Follow The Brand Podcast with Host Grant McGaugh
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Are you ready to take your personal brand and business development to the next level? Then you won't want to miss the exciting new podcast dedicated to helping you tell your story in the most compelling way possible. Join me as I guide you through the process of building a magnetic personal brand, creating valuable relationships, and mastering the art of networking. With my expert tips and practical strategies, you'll be well on your way to 5-star success in both your professional and personal life. Don't wait - start building your 5-STAR BRAND TODAY!
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Send us a text Brand authority doesn’t start with a logo—it begins with a decision about how you want to show up. We sit down with Ann Marie Sorrell, president and CEO of the Mosaic Group, to unpack the strategy, grit, and heart behind a 20‑year journey from West Palm Beach to a growing Caribbean footprint. Ann Marie breaks down positioning that goes beyond aesthetics, showing how message, culture, and behavior align to create trust. Then she gets practical about content: why story matters, h...
Send us a text The digital marketing landscape is undergoing a radical transformation. While SEO professionals have spent years mastering Google's algorithm, the rise of AI-powered answer engines like ChatGPT, Claude, and Gemini is creating an entirely new paradigm for online visibility. Kevin Roy, founder of Green Banana SEO, reveals a startling statistic: 60% of Google's 405 billion monthly searches are now "zero-click" searches, where users get answers without visiting websites. This fund...
Send us a text What does it really take to scale a business from six figures to seven figures and beyond? Ron Reich, business growth and marketing strategist with nearly two decades of experience, breaks down the journey that took him from stuffing flyers in law school cubbies to becoming the strategic mind behind multiple seven-figure brands. Ron's story begins with an entrepreneurial spark during his third year of law school when he discovered what was then called "information marketing." ...
Send us a text Ever wondered how AI is sculpting the future of e-commerce? Discover the transformative strategies that can propel your brand from $1 million to $10 million and beyond in our latest episode of Follow the Brand. Join us as we sit down with Michael Begg, the ingenious CEO and co-founder of AMZ Advisor, to unearth the secrets of leveraging AI to outsmart the competition. Get an insider's look at how Amazon’s innovative logistics are rewriting the playbook for online business, incl...
Send us a text Unlock the secrets of successful rebranding with branding maestro Jim Heininger! In our latest episode, we dive into the transformative power of rebranding, exploring when it becomes crucial and how it can redefine both external perceptions and internal identities. Jim’s extensive experience with iconic brands such as McDonald's, Anheuser-Busch, and Motorola offers invaluable lessons and actionable strategies to elevate any brand to new heights. Through his insightful anecdotes...
Send us a text Ever wondered why some brands bounce back from crises while others crumble? Join us as we unravel the psychology behind consumer behavior and brand loyalty with the esteemed Dr. Shelly Jain and Dr. Shalini Jain. Our enlightening discussion includes gripping real-life stories and research, shedding light on the importance of effective crisis management. We revisit Tylenol's remarkable handling of a severe crisis in the 1980s, showcasing how transparency and prioritizing customer...
Send us a text Embark on a voyage into the heart of modern marketing with none other than Brenton Thomas, the mind behind Twibi, as he unveils the intricacies of digital marketing and personal branding. Together, we navigate the psychological currents that influence consumer behavior and the pivotal role of customer segmentation in charting a course towards heightened engagement and sales. Witness how Brenton's deep-seated knowledge illuminates the intersection of creativity and analytics, an...
Send us a text Let's light the fuse and ignite the conversation with Karla Jo, a maverick in the world of public relations and the dynamo behind Joto PR. Get ready to challenge what you know about PR, branding, and marketing as Karla demystifies the differences between these business-critical sectors. We uncover how PR's superpower lies in its ability to mold public perception, build trust, and facilitate business success. Whether you're a startup or a multinational, there is immense potentia...
Send us a text Prepare to be dazzled by our conversation with Dr. T L Holmes, a digital marketing visionary with a passion for personal branding. With over twenty years of experience under his belt, Holmes shares his journey from humble beginnings to becoming a significant player in the marketing world. His mantra for success: preparedness, packed, and presented. On this enriching journey, he also pays homage to key influences that shaped his path, like Don D C Cody. Ever wondered what it ta...
Send us a text Ready to challenge your conventional idea of profitability? Join us as we journey into the world of blending purpose with profit with Abdul Muhammad II, a tech and social media maverick with a compelling vision. Abdul takes us from the roots of his media tech company to his inspirational shift into the social impact sector. We explore the revolutionary trifecta X formula, the concept that bridges people, brand, and technology, and how it can unlock limitless opportunities. Our...
Send us a text Ever wish you could command attention and respect in your professional niche like a Celebrity CEO? This wish could soon turn into reality as we chat with renowned entrepreneur and thought leader, Ramon Ray. Having built and sold five businesses, and hosted 'Breakfast with Champions', Ramon's invaluable advice on how to date your leads and marry your customers, is something every aspirant or established entrepreneur should tune into. Wondering how to make LinkedIn work for your...
Send us a text Are you looking to unlock the power of storytelling or transform your public speaking skills? Tune in to our latest episode of Follow the Brand, where we sit down with Jennifer Samuel Chance, a seasoned communication strategist, a celebrated public speaker, and the founder of Your Endless Possibilities, Incorporated. Known affectionately as Ms. Jen Jen, Jennifer highlights her unique approach to developing compelling speeches and shares her top tips to conquer stage fright. As...
Send us a text Have you ever wondered about the power of effective storytelling in business? Join us as we host Dave, a master in the world of branding, known for his fascinating transition from a quantitative modeler to a leading branding expert. Dave takes us on his journey, detailing his understanding of brand equity, its application in business strategy, and the crucial role of branding in addressing societal issues. Hear about his commitment to helping businesses harness the power of bra...
Send us a text What if there was a way to unlock your true potential and create a vibrant brand with purpose? This is the promise of Lisa Guillot, a best-selling author, certified transformational life, leadership coach, and branding expert who shares her Clear Vision framework with us. This transformative tool assists those who are stuck in their career or business and are yearning for a radical change. Lisa Guillot’s approach to personal brand design is uniquely holistic, embracing the com...
Send us a text Looking to stand out in an increasingly competitive job market? Discover the power of personal branding with our special guest, David McKnight. With 15 years in the industry and a wealth of experience styling high-profile executives, David has the insights to help you differentiate yourself and build trust with prospective clients or employers. David's expertise doesn't stop there. He lends his voice to the fascinating discussion on appearance and color in communication. We ex...
Send us a text Podcast Description: On this episode of Follow The Brand, host Grant McGaugh welcomes a trailblazer in the world of branding - Richard Sauerman, also known as "The Brand Guy." Richard's revolutionary approach combines strategic brand thinking and personal growth to redefine the concept of branding. In this captivating conversation, we explore: Richard's Branding Philosophy: Learn how Richard's innovative approach to branding, challenging traditional norms and pushing boundaries...
Send us a text Introduction: In this captivating episode of the Follow The Brand Podcast, we are thrilled to welcome the esteemed brand strategist Stephen Houraghan. Join us as we dive into the world of branding and marketing, and uncover the secrets to building powerful brands that leave a lasting impact. Get ready for a wealth of knowledge and inspiration as Stephen shares his expertise and insights. Key Takeaways: The Power of Emotional Branding: Stephen emphasizes the importance of evokin...
Send us a text In this episode, world-renowned digital marketing expert Dennis Yu shares invaluable insights on delivering a powerful message and leveraging AI to amplify your personal brand. Learn the importance of reputation, the impact of surrounding yourself with successful individuals, and how AI can enhance your relationships and brand visibility. Join us for a game-changing conversation with Dennis Yu, Chief Technology Officer of BlitzMetrics and an internationally recognized lec...
Send us a text Welcome to the Follow The Brand Podcast, where we help you build a 5 STAR brand that people will follow. In this episode, we'll discuss how executives can communicate their capabilities and monetize their skillset with Petra Zink, a certified personal branding and digital strategist, international speaker, coach, consultant, and author. Petra founded impaCCCt, a company dedicated to helping experts turn their expertise into a powerful, profitable authority brand. Petra has deve...
Send us a text Welcome to Follow the Brand, the podcast where we are building a 5 STAR Brand That You Can Follow. Today’s guest is Carson Heady, a best-selling author, social selling expert, and Sales Director for Microsoft Health & Life Sciences. Carson believes in intentionally creating and investing in your personal brand, and that starts with bringing value to create relationships outside the norm. He's passionate about people and process responsiveness and knows that great deal...
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