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The Created Economy

The Created Economy

Author: Created Economy

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A weekly interview and news show dedicated to the Creator Economy and Web3, hosted by entrepreneur Gregarious Narain (CEO, Zealous) and journalist Ken Yeung (Assistant Managing Editor, Flipboard).
55 Episodes
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She's one of the leading journalists chronicling the Creator Economy and we're excited to welcome her to "The Created Economy." While at the tech and business publication The Information, Kaya Yurieff has been at the forefront of documenting the industry, with her newsletter being a must-read. She also spearheads her outlet's Creator Economy database, which tracks startup funding. In this episode, Gregarious Narain and Ken Yeung discuss with Kaya her interest in the Creator Economy, the next big thing, and much more. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
He's an investor, startup entrepreneur and someone who worked at one of the biggest social/creator platforms on the internet today. Benjamin Grubbs chats with Gregarious Narain and Ken Yeung in this episode of "The Created Economy" about the work he's doing at Next 10 Ventures and how he's helping creators with his two (yes that's right!) startups, Creator+ and Kollyde. Plus, we chat about his time at YouTube in which he worked with creators in the Asia-Pacific region. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Pets are perhaps the most influential online because who doesn't love following cute dogs, cats, hamsters, rabbits, pigs or other animals online? One of the biggest stars of today is Maxine. You may better recognize her by her social media handle @MadMaxFluffyRoad. She's famous on TikTok and Instagram and she's an adorable corgi to boot. In this episode of "The Created Economy," Gregarious Narain and Ken Yeung chat with Maxine's dad and handler Bryan Reisberg to talk about their path to becoming #creators. Plus, the idea behind the hit pet carrier backpack, the Maxine One, and much more! Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Yiying Lu is a renowned artist, perhaps most well-known for creating the "Fail Whale" illustration now synonymous with Twitter outages. She has also designed popular emojis. Beyond that, she's ventured into the Web3 space, creating NFTs and is writing her first book. In this episode of "The Created Economy," Gregarious Narain and Ken Yeung chat with Yiying about her passion, how she views the Creator Economy, and how she tries to help people realize their full potential. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
He's one of the leading business and technology reporters, having written for Ad Age, Recode and now Bloomberg. For more than seven years, Mark Bergen has reported on the inner workings of Google, and this fall, his first book about the company is published: "Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination." Gregarious Narain and Ken Yeung sit down with Bergen to hear what he learned about one of the biggest and most influential platforms of our digital lives. Plus, what surprised him during his research, how YouTube catered to creators, the explosive growth of the company, and much more. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Brendan Gahan, Mekanism

Brendan Gahan, Mekanism

2022-07-2701:05:18

Brendan Gahan is a partner and chief social officer at Mekanism, a leading creative agency specializing in "storytelling for emerging media." He can also be considered a creator whisperer, helping brands work with influencers to create viral and impactful campaigns.  In this episode of "The Created Economy," Gahan sits down with Gregarious Narain and Ken Yeung to discuss the future of the Creator Economy. We chat about industry economics, the evolution of authenticity, fun campaigns he's worked on, metrics that matter, and more. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Avi Gandhi, Patreon

Avi Gandhi, Patreon

2022-06-2101:08:20

Patreon stands out like a beacon in the Creator Economy. In this episode of "The Created Economy," Ken Yeung speaks with the company's Head of Creator Partnerships, Avi Gandhi. Hear about his experience as a digital talent agent for one of the world's premier agencies, William Morris Endeavor (WME), and his journey to Patreon. Gandhi shares what excites him about the Creator Economy, his POV on emerging competitors, the evolution of the platform, what's next for Web3 and NFTs, and his expectations of VidCon. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Are you a brand interested in launching a podcast but have no clue on how to get started? Pod People is a marketplace for podcast production. Find the right team for you, no matter the type of the show. In this episode, Gregarious Narain and Ken Yeung speak with company founder Rachael King to learn more, including mistakes businesses make in standing up their shows, the four stages of podcast production, how you can get involved with Pod People, and more. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Chris Pirillo, MakerDeck

Chris Pirillo, MakerDeck

2022-05-2401:00:08

Chris Pirillo is an OG creator on the internet. He launched the blogging platform Lockergnome in the early dot com days and organized the popular Gnomedex technology and culture conference for a decade. He joins Gregarious Narain and Ken Yeung to look back at how being a creator has changed, the impact of the algorithms of social media platforms, finding the right "place" for you online, struggles creators face ("You have to be your own champion"), and what he's doing next with MakerDeck. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
TipSnaps is a platform enabling creators to monetize their content with an emphasis on People of Color. Its founders Lyonel Dougé and Vic Boddie sit down with Ken Yeung in this episode to talk about how their startup is taking on Patreon, their unorthodox way to fundraise, and the unique reverse crowdfunding campaign it offers for content creators called Tip Pools. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
A long-time friend of the show and URFeed.xyz co-founder Abhinav Gaur joins Gregarious Narain and Ken Yeung for a special episode of "The Created Economy." We analyze a new report from Variant Fund entitled "The Ownership Economy," which offers a primer on the state of Web3. It's written by investor Li Jin, Geoff Hamilton, Jesse Walden, Spencer Noon, Derek Walkush and Medha Kothari. Learn about the five key takeaways and how it impacts the Creator Economy. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Randi Zuckerberg, HUG

Randi Zuckerberg, HUG

2022-05-0458:24

She used to lead Facebook's marketing efforts before becoming an entrepreneur and investor. She founded the digital lifestyle website Dot Complicated and production firm Zuckerberg Media, wrote a children's book, and is the host of the Sirius XM show "Randi Zuckerberg Means Business." Now she's turned her attention to Web3. Randi Zuckerberg joins Gregarious Narain and Ken Yeung for this episode of "The Created Episode." She discusses her interest in NFT, the launch of her HUG group to foster inclusiveness in the space, insights into the Creator Economy, and more! Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Antony Demekhin, Tuney.io

Antony Demekhin, Tuney.io

2022-04-2701:03:36

Have you ever used a music stock library to find an audio track for your video? Chances are you'd have to download someone else's entire work. With Tuney.io, creators can use AI to customize their audio files based on genre, mood, length, and other factors...starting with a sample track. In this episode of "The Created Economy," company CEO Antony Demekhin chats with Ken Yeung about the startup and how it's helping creators get their videos to stand out. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
If you've been curious about designing #NFTs but unclear about how to start, this episode is for you. Gregarious Narain and Ken Yeung interview Daniel Sulzberg, a freelance illustrator with Danvillage. He has worked on a variety of projects, including writing for the "Smallville" TV series. But now he's interested in #Web3 work. Learn about his experience with the Bored Ape Yacht Club NFT project and what he's up to next. Plus, he shares tips for designers on how to work with clients. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Derek Yang, Discord

Derek Yang, Discord

2022-04-1356:56

Discord started off as a chat app popular with gamers but has since gained adoption with those in the #CreatorEconomy and #Web3 space. According to Derek Yang, that's part of its plan — the app wants to be at the center of communities. In this episode of "The Created Economy," Gregarious Narain and Ken Yeung speak with Discord's head of creator products to learn more about the company's interest in creators and where it's headed next. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Founded in 2020, Every (née The Everything Bundle) is a platform for business-focused newsletters and essays. The company originally started on Substack before migrating onto its own environment and now considers itself a writers collective that's between Substack and "The New York Times."  In this episode of "The Created Economy," Every co-founders Dan Shipper and Nathan Baschez join Gregarious Narain and Ken Yeung to discuss what they're doing, how it's supporting creators, and its future. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Mehul Trivedi, Spotter

Mehul Trivedi, Spotter

2022-03-3058:08

Spotter is a startup worth more than $1.7 billion and what it does is strike deals with creators to license their old videos. Started in 2019, the company now has deals with more than 120 channels delivering 9.4 billion monthly views and counts Mr. Beast, Like Nastya, Dude Perfect and others as clients. It plans to also invest $1 billion in creators by mid-2023. In this episode, Ken Yeung sits down with Mehul Trivedi, Spotter's head of product (and ex-Twilio, LendingTree and Microsoft), to find out what's happening and to dive deep to learn what's under the hood and how it's helping the Creator Economy. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Jenna Hannon, SuperMassiv

Jenna Hannon, SuperMassiv

2022-03-2301:01:38

Supermassiv is a social and e-commerce platform connecting artists directly with their community. In this episode, Gregarious Narain and Ken Yeung chat with cofounder Jenna Hannon to get the full story, including why Web3 works with musicians, how it's disrupting the industry and the argument for direct-to-fans. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
It's easy to discount Pinterest when talking about the Creator Economy — but you'd be wrong. The platform has been a home for many creators, including those producing goods and merchandise that may not exactly resonate elsewhere. In this episode of "The Created Economy," Gregarious Narain and Ken Yeung chat with Alexandra Nikolajev, who leads Pinterest's global content and relationship with influencers at large to talk about the company's strategy and the future of online shopping. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Will Baumann, Fourthwall

Will Baumann, Fourthwall

2022-03-0201:01:43

Fourthwall is a platform that creators can use to build their online presence and grow their communities. In this episode of "The Created Economy," Gregarious Narain and Ken Yeung sit down with the company's co-founder and CEO Will Baumann to learn about the advantages one gets from having their own branded site. Plus, we hope to find out more about what it's like building a tool for creators and more. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
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