The Created Economy
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© Created Economy
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A weekly interview and news show dedicated to the Creator Economy and Web3, hosted by entrepreneur Gregarious Narain (CEO, Zealous) and journalist Ken Yeung (Assistant Managing Editor, Flipboard).
53 Episodes
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She's one of the leading journalists chronicling the Creator Economy and we're excited to welcome her to "The Created Economy." While at the tech and business publication The Information, Kaya Yurieff has been at the forefront of documenting the industry, with her newsletter being a must-read. She also spearheads her outlet's Creator Economy database, which tracks startup funding. In this episode, Gregarious Narain and Ken Yeung discuss with Kaya her interest in the Creator Economy, the next big thing, and much more. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
He's an investor, startup entrepreneur and someone who worked at one of the biggest social/creator platforms on the internet today. Benjamin Grubbs chats with Gregarious Narain and Ken Yeung in this episode of "The Created Economy" about the work he's doing at Next 10 Ventures and how he's helping creators with his two (yes that's right!) startups, Creator+ and Kollyde. Plus, we chat about his time at YouTube in which he worked with creators in the Asia-Pacific region. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Pets are perhaps the most influential online because who doesn't love following cute dogs, cats, hamsters, rabbits, pigs or other animals online? One of the biggest stars of today is Maxine. You may better recognize her by her social media handle @MadMaxFluffyRoad. She's famous on TikTok and Instagram and she's an adorable corgi to boot. In this episode of "The Created Economy," Gregarious Narain and Ken Yeung chat with Maxine's dad and handler Bryan Reisberg to talk about their path to becoming #creators. Plus, the idea behind the hit pet carrier backpack, the Maxine One, and much more! Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Yiying Lu is a renowned artist, perhaps most well-known for creating the "Fail Whale" illustration now synonymous with Twitter outages. She has also designed popular emojis. Beyond that, she's ventured into the Web3 space, creating NFTs and is writing her first book. In this episode of "The Created Economy," Gregarious Narain and Ken Yeung chat with Yiying about her passion, how she views the Creator Economy, and how she tries to help people realize their full potential. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
He's one of the leading business and technology reporters, having written for Ad Age, Recode and now Bloomberg. For more than seven years, Mark Bergen has reported on the inner workings of Google, and this fall, his first book about the company is published: "Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination." Gregarious Narain and Ken Yeung sit down with Bergen to hear what he learned about one of the biggest and most influential platforms of our digital lives. Plus, what surprised him during his research, how YouTube catered to creators, the explosive growth of the company, and much more. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Brendan Gahan is a partner and chief social officer at Mekanism, a leading creative agency specializing in "storytelling for emerging media." He can also be considered a creator whisperer, helping brands work with influencers to create viral and impactful campaigns. In this episode of "The Created Economy," Gahan sits down with Gregarious Narain and Ken Yeung to discuss the future of the Creator Economy. We chat about industry economics, the evolution of authenticity, fun campaigns he's worked on, metrics that matter, and more. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Patreon stands out like a beacon in the Creator Economy. In this episode of "The Created Economy," Ken Yeung speaks with the company's Head of Creator Partnerships, Avi Gandhi. Hear about his experience as a digital talent agent for one of the world's premier agencies, William Morris Endeavor (WME), and his journey to Patreon. Gandhi shares what excites him about the Creator Economy, his POV on emerging competitors, the evolution of the platform, what's next for Web3 and NFTs, and his expectations of VidCon. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Are you a brand interested in launching a podcast but have no clue on how to get started? Pod People is a marketplace for podcast production. Find the right team for you, no matter the type of the show. In this episode, Gregarious Narain and Ken Yeung speak with company founder Rachael King to learn more, including mistakes businesses make in standing up their shows, the four stages of podcast production, how you can get involved with Pod People, and more. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Chris Pirillo is an OG creator on the internet. He launched the blogging platform Lockergnome in the early dot com days and organized the popular Gnomedex technology and culture conference for a decade. He joins Gregarious Narain and Ken Yeung to look back at how being a creator has changed, the impact of the algorithms of social media platforms, finding the right "place" for you online, struggles creators face ("You have to be your own champion"), and what he's doing next with MakerDeck. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
TipSnaps is a platform enabling creators to monetize their content with an emphasis on People of Color. Its founders Lyonel Dougé and Vic Boddie sit down with Ken Yeung in this episode to talk about how their startup is taking on Patreon, their unorthodox way to fundraise, and the unique reverse crowdfunding campaign it offers for content creators called Tip Pools. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
A long-time friend of the show and URFeed.xyz co-founder Abhinav Gaur joins Gregarious Narain and Ken Yeung for a special episode of "The Created Economy." We analyze a new report from Variant Fund entitled "The Ownership Economy," which offers a primer on the state of Web3. It's written by investor Li Jin, Geoff Hamilton, Jesse Walden, Spencer Noon, Derek Walkush and Medha Kothari. Learn about the five key takeaways and how it impacts the Creator Economy. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
She used to lead Facebook's marketing efforts before becoming an entrepreneur and investor. She founded the digital lifestyle website Dot Complicated and production firm Zuckerberg Media, wrote a children's book, and is the host of the Sirius XM show "Randi Zuckerberg Means Business." Now she's turned her attention to Web3. Randi Zuckerberg joins Gregarious Narain and Ken Yeung for this episode of "The Created Episode." She discusses her interest in NFT, the launch of her HUG group to foster inclusiveness in the space, insights into the Creator Economy, and more! Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Have you ever used a music stock library to find an audio track for your video? Chances are you'd have to download someone else's entire work. With Tuney.io, creators can use AI to customize their audio files based on genre, mood, length, and other factors...starting with a sample track. In this episode of "The Created Economy," company CEO Antony Demekhin chats with Ken Yeung about the startup and how it's helping creators get their videos to stand out. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
If you've been curious about designing #NFTs but unclear about how to start, this episode is for you. Gregarious Narain and Ken Yeung interview Daniel Sulzberg, a freelance illustrator with Danvillage. He has worked on a variety of projects, including writing for the "Smallville" TV series. But now he's interested in #Web3 work. Learn about his experience with the Bored Ape Yacht Club NFT project and what he's up to next. Plus, he shares tips for designers on how to work with clients. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Discord started off as a chat app popular with gamers but has since gained adoption with those in the #CreatorEconomy and #Web3 space. According to Derek Yang, that's part of its plan — the app wants to be at the center of communities. In this episode of "The Created Economy," Gregarious Narain and Ken Yeung speak with Discord's head of creator products to learn more about the company's interest in creators and where it's headed next. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Founded in 2020, Every (née The Everything Bundle) is a platform for business-focused newsletters and essays. The company originally started on Substack before migrating onto its own environment and now considers itself a writers collective that's between Substack and "The New York Times." In this episode of "The Created Economy," Every co-founders Dan Shipper and Nathan Baschez join Gregarious Narain and Ken Yeung to discuss what they're doing, how it's supporting creators, and its future. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Spotter is a startup worth more than $1.7 billion and what it does is strike deals with creators to license their old videos. Started in 2019, the company now has deals with more than 120 channels delivering 9.4 billion monthly views and counts Mr. Beast, Like Nastya, Dude Perfect and others as clients. It plans to also invest $1 billion in creators by mid-2023. In this episode, Ken Yeung sits down with Mehul Trivedi, Spotter's head of product (and ex-Twilio, LendingTree and Microsoft), to find out what's happening and to dive deep to learn what's under the hood and how it's helping the Creator Economy. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Supermassiv is a social and e-commerce platform connecting artists directly with their community. In this episode, Gregarious Narain and Ken Yeung chat with cofounder Jenna Hannon to get the full story, including why Web3 works with musicians, how it's disrupting the industry and the argument for direct-to-fans. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
It's easy to discount Pinterest when talking about the Creator Economy — but you'd be wrong. The platform has been a home for many creators, including those producing goods and merchandise that may not exactly resonate elsewhere. In this episode of "The Created Economy," Gregarious Narain and Ken Yeung chat with Alexandra Nikolajev, who leads Pinterest's global content and relationship with influencers at large to talk about the company's strategy and the future of online shopping. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Fourthwall is a platform that creators can use to build their online presence and grow their communities. In this episode of "The Created Economy," Gregarious Narain and Ken Yeung sit down with the company's co-founder and CEO Will Baumann to learn about the advantages one gets from having their own branded site. Plus, we hope to find out more about what it's like building a tool for creators and more. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
How have Link-in-Bio startups taken the Creator Economy by storm? Gregarious Narain and Ken Yeung find out in this episode in which we chat with Sammy Kaufman, the Music Lead for Linktree. Learn how creators, brands, artists, publishers, agencies, and businesses of all sizes are using the service to build a community and monetize their passions. Plus, dive deeper into how music creators are using tech to grow their fan base. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
What is the next-generation promise of the Web? Social Media Club co-founder Chris Heuer talks with Ken Yeung about how he views technology, his vision for Web 3.1 — what is it? — and the goal of the unconference he's organizing. Learn why he wants to put humanity at the center of the technology, and ways to make Web3 more inclusive, ethical and self-regulating. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
TechCrunch reporter Amanda Silberling joins Gregarious Narain and Ken Yeung on this episode of "The Created Economy." As a journalist covering the space, she shares her perspective on TikTok's ability to live rent-free in the minds of Facebook and Snap, creator funds, Web3, and the overall Creator Economy landscape. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Joe Fernandez co-founded Klout, a polarizing influence measurement service. He joins Gregarious Narain and Ken Yeung to talk about building Klout, what he's doing now, and how measuring influence has changed in the Creator Economy. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Abhinav Gaur is a long-time supporter of "The Created Economy" and it's a pleasure to welcome him and his URFeed co-founder (and CEO) Gareth Ingham to the hot seat! In this episode, Gregarious Narain and Ken Yeung chat with them about what their app does, how it's helping creators build communities using Web3 technology, and why the thinking shouldn't be "We Are All Going to Make It" (WAGMI) but "We All Win Together" (WAWT). Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Learn how Diffusion.me helps creators and tastemakers get discovered through the power of curation. We chat with the startup's founder Tony Plasencia about ways creators can tap into it in order to grow their communities and also monetize their wealth of knowledge. Plus, what is the Onboard DAO and how is it helping educate others on why they should embrace #Web3? Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Matt Zuvella, FamePick's vice president of marketing, returns to "The Created Economy." He opens up to Gregarious Narain and Ken Yeung about #Web3 and the state of #creators. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Gregarious Narain and Ken Yeung are back for the first "Created Economy" episode of 2022! On this show, we're joined by Keren Baruch, LinkedIn's product lead for creator strategy, and Andrei Santalo, LinkedIn's global head of community and creators. They share why professional creators shouldn't ignore the platform and how LinkedIn wants to help tell stories about the "world of work." Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
It's been a long year and we've made a ton of amazing friends. Gregarious Narain and Ken Yeung host a special episode of "The Created Economy," the final Wednesday episode of the year. There was a crackling fireplace, flowing eggnog, and plenty of reminiscing about the state of the Creator Economy. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Jen Lee is a product manager with Stripe, an investor with Backseat VC, and the person who started the popular "Means of Creation" Discord server. She shares with Gregarious Narain and Ken Yeung more about her background, what motivated her to create this community and how it informed her understanding of the Creator Economy. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Gregarious Narain and Ken Yeung chat with Paul Bakaus, the head of Alphabet's "Google for Creators" program. In this episode, Paul shares why the Web is a powerful tool for creators, that choosing between Web 2.0 or Web3 is not a zero-sum game and his advice for builders on how to attract those in the Creator Economy. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Tom Buck is a popular YouTube content creator and podcaster. He joins Gregarious Narain and Ken Yeung to talk how he found his passion, tips for starting out and more.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Lava empowers you to connect with friends, share your ideas, and discover social audio from around the world. Company CEO John Allen speaks about what live audio really is, explains the problems with podcasting in today's age, why it's making audio content more social, and more.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Peter Shankman is an entrepreneur and author. He's best known for founding Help A Reporter Out (HARO). In this episode of "The Created Economy," he explains to Gregarious Narain and Ken Yeung what goes into telling a great story and what startup builders need to do to give creators a magical experience. He also talks about his $SHANK Rally creator coin and the process for evaluating the newest technological thing.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Take a deep dive into the decentralized Web, or Web3, with entrepreneur, researcher, author and Unlock Protocol advisor Amber Case. She shares her anthropological outlook on tech, where Web3 fits into the industry landscape, how creators should judge the Blockchain, and what everyone is missing about the potential of NFTs.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
For our 20th episode, Gregarious Narain and Ken Yeung learn how Issuu, an interactive publishing platform, is evolving to remain relevant for creators and the changing media landscape. They are joined by Joe Hyrkin, the company's chief executive, who provides a closer look at the company, the perspective of business-side creators, the appeal of the written word in the Creator Economy, and why Issuu is working on the Story Cloud.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Creative and brand strategist Goldie Chan visits the podcast to talk about going all-in on being a LinkedIn influencer before it became cool. She also talks about the role Marie Kondo played in landing Chan a job at Lightricks. Plus, she joined Gregarious Narain and Ken Yeung in chatting about creators, community and the evolution of both. Editors note: Technical issues caused much of this week's episode to be cut off and/or muted. We apologize for the inconvenience.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Ash Rush sits down with Gregarious Narain and Ken Yeung to share insights as a builder, creator and venture capitalist. He was an early product manager at Klout where he oversaw influencer ranking, successfully founded SendHub, and is now the managing partner at Sterling Road VC. In this hour-long conversation, he talks about what he finds so fascinating about the creator economy, advice for startups, and whether Web3 technology is a must-have ingredient in the creator economy.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Former TechCrunch reporter-turned Signalfire venture capitalist Josh Constine joins Gregarious Narain and Ken Yeung for this episode to discuss his observations of the Creator Economy. He outlines four significant shifts he's seen in the landscape, along with how startups can stand out against Big Tech interference, and much more!
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Lilly Han Scott joins Gregarious Narain and Ken Yeung to talk about her new venture, the Hypernova Network (nee Lillypad Network). Its aim is to help underrepresented creators produce and distribute their films across multiple platforms.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
The founders and executives from some of our favorite startups join Gregarious Narain and Ken Yeung for a special roundtable conversation. Say hello to Matt Zuvella, vice president of marketing at FamePick; Arnold Connell, founder and CEO of Hanglyde; Abhinav Gaur, co-founder and COO of URFeed; and Jesse Clemmens, founder and CEO of HiBeam.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Gregarious Narain and Ken Yeung are joined by Steven Sunmonu, the co-founder of Black Creator Crew, an organization that offers guidance and assistance to creators of color. In this episode, he explains the obstacles Black creators face in the Creator Economy, his vision for the group, how to build a community of support and more.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Maarten Walraven, Head of Operations and Production for GÂRDEN, sits down virtually with Gregarious Narain and Ken Yeung to talk about how he's building a dedicated space for emerging artists to broadcast interactive livestreams to their fans, and the model GÂRDEN can be to help musicians reach a broader audience during a pandemic.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
James Hicks, the founder of HicksNewMedia, shares his experience juggling how to be a YouTube creator and keeping a full-time job, why it's important to put yourself out there, the changing landscape of storytelling, and why creators should follow their North Star instead of being pigeon-holed into one topic.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Heather Ramirez is a YouTube coach ("From 1 to 100") who specializes in helping creators thrive in the passion economy. She joins Gregarious Narain and Ken Yeung to talk about helping creators set up a business on the video social network, what the PASSION ECONOMY is versus the CREATOR ECONOMY, finding and nurturing a community, and much more.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Twitch streamer, professional #HearthstoneBattleground player, and $MOON coin creator Nicholena Moon (@pkmnmoonn) chats with Gregarious Narain and Ken Yeung about her experience as a game streamer, what she looks for in new tech platforms, and the importance of creators creating their own economy.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.
Matt Zuvella, the vice president of marketing for FamePick, joins us to talk about the changing world of influencer marketing.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://flipboard.com/@CreatedEconomy.
In this episode, Mike Donoghue, co-founder and CEO of Subtext, joins us to talk about SMS messaging and why it's giving creators a more authentic connection with their community instead of traditional social media platforms.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://flipboard.com/@CreatedEconomy.
Alex Riesenkampff from GetVokl join Gregarious Narain and Ken Yeung to talk about podcasting, specifically how to make it interactive (yes, it is possible!) and to learn more about his company, which he describes as a blend of Spotify/Anchor, Patreon, Twitch, and Clubhouse.
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://flipboard.com/@CreatedEconomy.
We're pleased crypto investor, long-time creator, and friend Sarah Austin (@sarahaustin) joins us to talk about cryptocurrency, decentralization and non-fungible tokens (NFTs). She reflects on her time as a YouTube creator, what the heck are NFTs and how can creators use them, and more — are we in Web 3.0?
Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://flipboard.com/@CreatedEconomy.
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