Kaya Cast

On this episode of Kaya Cast, Tommy Truong continues the conversation with Ernest Toney, founder of BIPOCann, about the critical topic of raising capital for cannabis businesses. Ernest shares practical insights on crafting concise and compelling pitch decks that clearly articulate your market opportunity, competitive edge, team, financial projections, and use of funds—essential elements that resonate with investors. They dive into the importance of framing your business in a way that de-risks the investment and reflects genuine market research. Ernest also discusses the persistence needed during fundraising, often requiring dozens of investor meetings, and how this process sharpens your business understanding. Finally, Ernest touches on the importance of entrepreneurial mindset, continuous learning, and mental resilience in navigating the challenges of growing a cannabis company. Whether you’re seeking funding or simply refining your business strategy, this episode offers invaluable guidance for social equity applicants, startups, and seasoned operators alike. Connect with Ernest at BIPOCann.com or on LinkedIn to learn more and jumpstart your cannabis business journey. Find out more about BIPOCann at:https://bipocann.com/https://www.linkedin.com/in/ernestltoney/https://www.linkedin.com/company/bipocann/ 00:00 Introduction and Recap of Part One00:54 The Science of Raising Money01:37 Creating an Effective Pitch Deck07:52 Understanding Your Market and Competition13:30 The Reality of Raising Capital17:17 Final Thoughts and Advice for Entrepreneurs20:50 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

In this insightful episode of Kaya Cast Podcast, host Tommy Truong sits down with Ernest Toney, founder of BIPOCann, to explore the journey of building a cannabis-focused business that champions social equity licensees. Ernest shares his transition from working with major cannabis trade shows to launching BIPOCann during the pandemic, driven by a passion to support underrepresented entrepreneurs navigating the complex cannabis industry. They dive deep into the unique challenges startup and scaling cannabis businesses face—especially those related to licensing, financing, marketing, and managing unexpected regulatory hurdles. Ernest offers valuable advice on goal setting, prioritizing impact-driven work, and building strong community support to achieve sustainable growth. Plus, hear about BIPOCann’s successful mentorship accelerator programs and impactful stories of businesses securing funding and winning pitch competitions. Whether you’re just launching or looking to scale your cannabis venture, this episode is packed with practical insights to help dispensaries and cannabis brands thrive in a dynamic market. Tune in and learn how to position your cannabis business for long-term success! Find out more about BIPOCann at:https://bipocann.com/https://www.linkedin.com/in/ernestltoney/https://www.linkedin.com/company/bipocann/ 00:00 Introduction and Welcome00:15 Ernest's Background and Journey into Cannabis Industry02:48 Challenges and Opportunities in the Cannabis Industry04:54 The Evolution of BIPOCANN06:40 Supporting Social Equity License Holders09:01 Helping Startups vs. Scale-ups13:58 Common Challenges for New Cannabis Entrepreneurs22:08 Strategic Planning and Goal Setting40:47 Access to Capital and Funding46:20 Conclusion and Next Episode Teaser #kayacast #cannabis #tips #dispensaries #business #podcast

In this eye-opening episode of the Kaya Cast Podcast, host Tommy Truong sits down with Josh Swider, co-founder and CEO of Infinite Chemical Analysis Labs, to uncover the complex and often misunderstood world of synthetic cannabinoids in the cannabis and hemp industries. Josh draws on over a decade of experience as an analytical chemist to explain how synthetic cannabinoids like Delta-8, Delta-9, THCP, and others are created, the safety risks posed by unknown byproducts, and why many products on the market today may not be derived from actual plants. They discuss the challenges facing regulators, how consumers can distinguish synthetic versus natural cannabinoids, and the alarming lack of enforcement and safety standards—especially in states without legalized cannabis. Josh also shares practical advice for extraction businesses on improving yields and maintaining quality through rigorous testing and process control. This episode is a must-listen for dispensary owners, manufacturers, and cannabis professionals committed to product safety, consumer education, and the future of a responsible cannabis industry. Find out more about Infinite Chemical Analysis Labs at:https://infinitecal.com/michigan/https://www.linkedin.com/in/joshua-swider/https://www.linkedin.com/company/infinitecal/?viewAsMember=true 00:00 Introduction to Kaya Cast00:22 Meet Josh Swider: Background and Expertise01:04 The Evolution of the Hemp Industry02:00 Synthetic Cannabinoids: A Growing Concern05:37 The Chemistry Behind Synthetic Production09:25 Safety and Regulation in Synthetic Cannabinoids14:09 Consumer Awareness and Industry Challenges20:37 Regulatory Landscape and Future Outlook22:29 The Importance of Buying from the Right Vendor23:11 Dangers of Mislabeling and Contaminants24:56 Legal and Regulatory Challenges26:41 Health Risks and Synthetic Compounds29:19 Trusted Providers in the Hemp Beverage Industry31:27 Safety Concerns in Synthetic Production36:31 Improving Extraction Yields42:32 Final Thoughts and Industry Standards #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Anne Forkutza from BioTrack to unpack New York’s groundbreaking seed-to-sale system rollout and what it means for cannabis cultivators, processors, and retailers. Anne shares critical timelines for integration, explains how unique 16-digit digital ID tags work, and offers practical advice on how businesses can prepare for compliance and avoid costly mistakes. They also dive into the transformative role AI is playing in the cannabis industry—from streamlining workflows and training to elevating marketing and customer service with virtual budtenders. Whether you’re navigating changing regulations or exploring cutting-edge tech to scale your cannabis business, Anne’s insights and BioTrack’s resources provide must-know guidance to set you up for success. Tune in to learn how to leverage technology and team collaboration to thrive in this evolving market. Find out more about BioTrack at:https://biotrack.com/https://www.linkedin.com/in/anneforkutza/https://www.linkedin.com/company/biotrackthc/ 00:00 Introduction and Setting the Scene00:13 New York Cannabis Industry Updates00:45 BioTrack's Seed-to-Sale System Rollout02:31 Steps for Cannabis Licensees03:05 Support and Training for BioTrack Users08:32 Importance of Accurate Inventory Management17:49 Leveraging AI in the Cannabis Industry19:36 Practical AI Applications and Personal Experiences27:44 Future of AI in Cannabis and Final Thoughts37:35 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Dan Serard, partner at Cannabis Creative Group, to dive deep into building a strong cannabis dispensary brand and marketing strategy from the ground up. Dan shares expert insights on when dispensary owners should start thinking about branding—highlighting the importance of beginning early, ideally months before opening day. They explore how to craft a compelling brand identity that goes far beyond just a logo, emphasizing the critical role of messaging, customer experience, and consistency across all touchpoints. Listeners learn about foundational marketing essentials such as developing a native e-commerce website, the power of SEO and Google My Business for driving foot traffic, and the strategic use of email, SMS, and social media marketing. Dan breaks down what a successful launch campaign looks like and offers practical advice on balancing customer acquisition and retention efforts post-opening. The conversation also touches on navigating emerging technologies like AI-driven search and the importance of ongoing SEO management for sustained growth.Whether you’re a new dispensary owner seeking guidance on branding or a seasoned operator wanting to sharpen your marketing approach, this episode is packed with actionable strategies to help you build a memorable brand, attract loyal customers, and thrive in the ever-evolving cannabis market. Find out more about Cannabis Creative Group at:https://cannabiscreative.com/linkedin.com/in/dserardlinkedin.com/company/cannabis-creative-group/ 00:00 Introduction and Welcome00:21 Starting Your Marketing Strategy Early01:57 Developing Your Brand Identity04:30 Integrating Brand Identity with Retail Experience05:48 Importance of Consistency in Branding10:12 Long-term Brand Planning11:07 Top Tips for Creating a Brand16:49 Launching Your Marketing Campaign21:36 Navigating Modern Marketing Challenges23:31 The Importance of SEO in Business24:29 Setting Up a Retail Website: Must-Haves and Best Practices26:25 Navigating Online Ordering and Delivery Systems28:09 Optimizing Your Website for SEO31:24 Creating an Effective SEO Strategy38:04 The Role of PR in a Successful Business Launch41:39 Driving Traffic and Revenue Post-Launch45:04 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

Running a dispensary isn’t just about selling cannabis — it’s about creating a brand that people trust, love, and recommend. In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Christa Peay from Greenery Spot in Johnson City, NY, to talk about how they built one of the most community-connected dispensaries in the state.Christa shares:- How strategic partnerships with local businesses — from coffee shops to yoga studios — drive awareness.- Ways to normalize cannabis by linking it to everyday life and wellness.- How to leverage local media, events, and word-of-mouth to build a loyal customer base.- Real stories of customers whose lives were changed through safe, legal cannabis.From navigating stigma to collaborating with breweries, sports teams, and farmers, Christa reveals how Greenery Spot keeps momentum in a saturated market by focusing on education, relationships, and authenticity.If you’re in cannabis retail, community marketing, or just love a great entrepreneurial story, this episode is packed with actionable takeaways.📍 Learn more about Greenery Spot: https://www.greeneryspot.com🎧 Subscribe for more cannabis business insights!Highlights:00:00 Introduction to Greenery Spot01:11 Building Community Connections02:26 Collaborations with Local Businesses05:35 Normalizing Cannabis Consumption13:16 Marketing Strategies and Media Presence21:50 Engaging with Local Events24:22 Community Events Driving Traffic25:07 Legal and Safe Cannabis26:08 Customer Engagement and Partnerships28:07 Knowledgeable Staff and Product Demos29:23 Cannabis Industry Challenges29:55 Personal Cannabis Stories31:05 Upcoming Events and Collaborations36:09 Rapid Fire Questions40:32 Customer Success Stories42:39 Conclusion and Future Plans#CannabisBusiness #DispensaryMarketing #CommunityBuilding #KayaCast #GreenerySpot #CannabisEducation #BrandAwareness #WellnessIndustry

In this special solo episode of the Kaya Cast Podcast, host Tommy Truong reflects on reaching the halfway mark of the podcast’s third year, sharing invaluable insights from his experience working with dispensaries and cannabis businesses. Tune in as Tommy discusses key strategies for scaling operations, common costly mistakes to avoid, and exciting plans ahead for Kaya Cast. Plus, hear about the upcoming summer break and how you can continue to recognize your team members through the Budtender Spotlight Awards at KayaPush.com. Whether you're launching or growing your cannabis business, this episode is packed with lessons to help you thrive. We'll be back with fresh episodes on August 12th—don’t miss it! Find out more about Kaya Cast at:https://www.kayapush.com/podcasthttps://media.licdn.com/dms/image/v2/D5603AQEg4rNR2Mp_xg/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1715889002306?e=1758153600&v=beta&t=fSUsJlqeNMY-XENWpdrTHT7NCaMTA2oCWUGFcRP_glohttps://www.linkedin.com/company/kayapush/posts/?feedView=all 00:00 Introduction and Podcast Milestone00:30 Upcoming Episodes and Solo Plans00:57 Summer Break Announcement01:12 Budtender Spotlight Awards01:22 Closing Remarks and Next Episode Date #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, Tommy sits down with Haley Glover, a seasoned security expert with over 13 years in the cannabis space, to uncover the costly mistakes dispensary owners make during build-outs. From regulatory nightmares in Minnesota to the importance of backup generators and choosing the right security partner, Haley drops insider knowledge on how to stay compliant, save thousands, and avoid opening delays. If you're starting your first dispensary—or scaling your operation—this is a must-listen for staying ahead of security headaches and regulatory red tape.🔐 Learn why security should be your FIRST consideration 💰 Discover hidden costs that could crush your budget 🚫 Find out which equipment vendors to avoid at all costs 💬 Bonus: Panic button protocols & cannabis-specific SOPsHighlights:00:00 Introduction and Guest Welcome00:38 Importance of Early Security Planning02:06 Compliance and Regulatory Challenges05:43 Cost and Budgeting for Security Systems08:15 Selecting the Right Security Vendor19:02 Common Mistakes and Best Practices22:49 Operational Considerations and Training32:14 Final Tips and Industry Insights33:19 Conclusion and Farewell33:53 Budtender Spotlight and Closing RemarksFind out more about Sapphire Risk at:https://www.linkedin.com/company/sapphirerisk/https://www.linkedin.com/in/gloverhaley/ Nominate your Budtender of the Week at https://www.kayapush.com#kayapush #kayacast #dispensary #cannabis #business

On this episode of the Kaya Cast Podcast, Tommy Truong sits down with Justin Johnson, founder of BudsFeed and Managing Partner at Dyspensr, to explore the evolving cannabis accessories market and how dispensaries can leverage it for growth. Justin shares the origin story of BudsFeed—a user-generated platform designed to connect the tight-knit cannabis community—and reveals how it led to the launch of Dispenser, a game-changing wholesale and consignment service that offers dispensaries a turnkey “head shop in a box” with thousands of SKUs, dropshipping, and seamless POS integration.Discover actionable strategies for dispensaries to increase accessory sales from the typical 1.5% of revenue up to 5% or more, with smart stocking tips like prioritizing vape batteries and basic essentials that keep customers coming back. Justin also dives into the challenges and future of the cannabis industry, including thoughts on federal legalization, market regulation, and how dispensaries can survive and thrive amid shifting landscapes.Whether you're launching a new store, looking to expand your product mix, or aiming to boost profit margins, this candid conversation is packed with insider insights and practical advice to help you scale your cannabis business. Plus, don’t miss details on how dispensaries can get started with a $2,000 consignment package and free consultation with Justin’s team.Tune in to learn how to unlock accessories as a key revenue driver and get connected with the tools that will elevate your dispensary’s success! Find out more about BudsFeed at:https://budsfeed.com/https://www.linkedin.com/company/dyspensr/https://www.linkedin.com/in/justinmichaeljohnson/https://www.linkedin.com/company/budsfeed/ 00:00 Introduction and Initial Connections00:22 The Vision Behind BudsFeed01:05 Building the BudsFeed Community02:54 Challenges and Successes05:21 Transition to Elevated Accessories05:56 Strategies for Dispensary Accessories11:24 Introducing Dispenser: A Wholesale Platform13:07 Supporting Dispensaries with Consignment20:22 Data-Driven Decisions for Dispensaries23:10 Challenges of High-End Dispensaries23:46 Replenishment Strategies for Dispensaries24:42 Wholesale and Distribution Insights25:45 Personalization and Large Orders29:23 Loyalty Programs and Customer Service30:13 Innovations in Dispensary Operations34:40 The Future of Cannabis Legalization36:06 Economic Realities of the Cannabis Market38:08 California's Cannabis Market Struggles41:05 Final Thoughts and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Glenwood Ferguson, also known as "The Cannabis Doc," to dive into the evolving cannabis landscape in The Bahamas, the Caribbean, and Oklahoma’s competitive market. Glenwood shares his firsthand experience launching medical cannabis programs, overcoming operational challenges, and building high-performing teams committed to education and exceptional customer service. From strategic location pivots to inventory management in a saturated market, he reveals key lessons for dispensary owners and entrepreneurs looking to scale sustainably. Glenwood also discusses his new book, a foundational cannabis guide for budtenders, and his vision for the future of cannabis trade in the Caribbean. Tune in for actionable insights on navigating regulatory hurdles, fostering employee growth, and creating authentic customer experiences that turn first-time buyers into lifelong advocates. Find out more about Woodthecannabisdoc at:https://www.instagram.com/cannabis.bahamas/https://www.linkedin.com/in/glenwood-ferguson-4872b2105/ 00:00 Introduction to Kaya Cast00:15 Cannabis Legislation in The Bahamas01:03 Opportunities for Entrepreneurs03:47 Glen's Journey in the Cannabis Industry06:54 Challenges in the Cannabis Business10:44 Employee and Customer Experience19:35 Rebranding and Lessons Learned22:50 The Importance of Trust and Communication23:16 Operational Changes and Employee Empowerment24:52 Training and Education in the Cannabis Industry25:37 The Role of Terpenes and Product Knowledge26:13 Marketing Strategies and Competitive Landscape29:08 Challenges and Strategies in the Cannabis Business33:30 Consulting and Community Building39:39 The Caribbean Cannabis Revolution42:27 Final Thoughts and Future Projects #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Scott Prisco, founder of Priscotty, to dive deep into the world of cannabis delivery services. Scott shares invaluable insights on when dispensaries should consider adding delivery — emphasizing the importance of having a solid tech stack, trained staff, and operational control before expanding. They explore the economics behind starting a delivery service, from startup costs to expected revenue uplifts, and discuss the pros and cons of partnering with third-party providers versus running delivery in-house. Scott also sheds light on customer experience management within delivery operations and the evolving cannabis market with a focus on health and wellness products. Whether you’re launching your first store or looking to scale, this episode provides thoughtful guidance to help you strategically grow your cannabis business through delivery. Tune in to learn how to balance risk, optimize resources, and set your dispensary up for long-term success. Find out more about Priscotty at:https://www.priscotty.com/https://www.linkedin.com/in/scott-prisco/https://www.linkedin.com/company/priscotty/ 00:00 Introduction to Kaya Cast00:11 When to Consider Delivery for Your Cannabis Business03:22 Operational Challenges and Solutions04:38 Financial Expectations and Costs of Delivery Services09:23 Third-Party Delivery Providers: Pros and Cons11:53 Customer Service and Delivery Logistics18:54 E-commerce and Health-Focused Cannabis Products25:11 Conclusion and Final Thoughts27:10 Budtender Spotlight and Closing Remarks #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Max Vansluys from Dialed In Gummies to explore the exciting frontier of minor cannabinoids and the rising popularity of rosin concentrates. Max breaks down key cannabinoids like THCV, CBN, CBG, CBC, and how their unique effects—from focus and appetite suppression to sleep aid—are reshaping consumer experiences beyond traditional THC. They dive into the production advantages of solventless rosin versus distillate, retail economics, and the shifting demographics embracing cleaner, full-spectrum products. Max also shares how Dialed In Gummies educates both budtenders and consumers to demystify cannabinoid science and promote wellness-focused cannabis solutions. Whether you’re a dispensary owner or cannabis professional, learn why minor cannabinoids and rosin-based edibles are opening new markets and opportunities to serve the canna-curious and health-driven consumers. Find out where to get Dialed In Gummies in Colorado, Ohio, and Missouri, and hear why Max’s favorite product is fast becoming a midday staple for focus and digestion. Don't miss this deep dive into the future of cannabis formulations and how your dispensary can dial in to what today’s discerning customers really want. Find out more about Dialed In Gummies at:https://dialedingummies.com/https://www.linkedin.com/in/maxvansluys/https://www.linkedin.com/company/dialed-in-gummies/ 00:00 Introduction to Cannabis Microdosing00:40 Welcome to the Kaya Cast00:56 Exploring Cannabinoids05:30 The Rise of Rosin08:09 Retail Economics of Rosin12:36 Educating Consumers and Budtenders16:44 The Future of Cannabis Health Products34:47 Max's Favorite Products38:43 Budtender Spotlight and Closing Remarks #kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of the Kaya Cast Podcast, we sit down with Meilad Rafiei from WeCann, a seasoned cannabis industry expert with roots as a dispensary owner in California since 2014. Meilad shares his unique journey navigating the early days of legal cannabis amid competing with illicit operators, his strategic approach to buying and selling dispensaries, and insights on market timing to maximize business value. We dive deep into what buyers should look for, how to assess operational opportunities, and the importance of clean licensing and financials when preparing to sell. Meilad also unpacks the complexities of cannabis business transactions—including regulatory hurdles, deal pitfalls, and the critical role of experienced brokers and lawyers. Whether you’re exploring buying, selling, or scaling your dispensary, this episode offers invaluable lessons for thriving in today’s evolving cannabis market. Plus, discover how WeCann’s full-service consulting supports operators nationwide with licensing, compliance, and brokerage services. Tune in and learn how to make smarter moves in the cannabis business landscape! Find out more about WeCann at:https://www.wecannca.com/https://www.linkedin.com/in/meilad/https://www.linkedin.com/company/wecann/https://www.wecannca.com/agents/meilad-rafiei/ 00:00 Celebrating Budtenders: KayaPush Spotlight00:43 Introduction to Kaya Cast Podcast00:54 Journey into the Cannabis Industry03:12 Challenges and Successes in Early Operations04:05 Navigating the Legal Landscape05:12 Strategic Business Decisions07:24 Market Trends and Valuation Insights08:09 Opportunities in the California Market11:27 Buying and Selling Cannabis Businesses19:15 Project Management and Operational Skills20:59 Ensuring Good Standing for Your Business21:26 Getting Your Finances in Order22:01 Working with the Right Professionals23:09 Dealing with Ownership Restrictions24:28 The Importance of Exclusivity with Brokers27:17 Evaluating Your Business for Sale30:04 Challenges in Cannabis Business Transactions32:47 Why Deals Fall Through40:05 Final Thoughts and Resources #kayacast #cannabis #tips #dispensaries #business #podcast

In this insightful episode of the Kaya Cast Podcast, host Tommy Truong sits down with Tim Morland from Vertis to discuss the current state and future of the cannabis industry in California. Tim sheds light on the ongoing consolidation, market oversaturation, and the challenging retail landscape facing dispensaries today. They dive deep into the evolving hemp regulations, the potential for low-dose cannabis and hemp beverages to enter mainstream venues like restaurants, and how these trends could reshape consumer access. Tim also explores the impact of recent tax legislation, the struggles of competing with the gray market, and strategies Vertis is employing to navigate uncertain times. Additionally, they touch on the prospects of federal rescheduling, the potential boost from legalization, and the thriving craft cannabis culture unique to California. Whether you’re a cannabis business owner or industry enthusiast, this candid conversation offers valuable perspectives on surviving and scaling in a complex market. Tune in to hear firsthand from one of California’s seasoned cannabis operators. Find out more about Vertis at:https://wearevertis.com/about/https://www.linkedin.com/in/timothy-morland-942876142/https://www.linkedin.com/company/wearevertis/ 00:00 Industry Trends in California00:39 Hemp Regulations and Policies02:22 Cannabis Beverages in the Market07:00 Challenges in the Cannabis Industry16:17 Future of Cannabis Legislation19:53 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

In this eye-opening episode of the Kaya Cast Podcast, Tommy Truong sits down with Brett Gelfand, founder of Cannabiz Credit Association and a seasoned cannabis industry operator. Drawing from his unique background running dispensaries and brands in Colorado, Brett dives deep into the critical challenges cannabis businesses face around credit, cash flow, and collections. Listeners will discover why managing accounts receivable is vital to survival in this heavily regulated, cash-driven industry; the importance of building strong vendor-retailer relationships; and how leveraging trade credit data can protect your business and unlock better payment terms. Brett also shares actionable tips on inventory and budget management, navigating financial crunches with suppliers, establishing solid credit policies, and spotting early warning signs before receivables spiral out of control.Whether you’re a brand, retailer, or ancillary operator, this episode offers indispensable insights into mastering credit risk, boosting cash flow, and scaling responsibly amid today’s market pressures. Plus, hear how the Cannabiz Credit Association’s innovative platform empowers cannabis businesses to transparently share and access credit histories to foster trust and stability across the supply chain.Tune in now to arm your cannabis venture with the financial savvy needed to thrive—and avoid common pitfalls threatening many operators in this evolving market. Find out more about Cannabiz Credit Association at:https://www.cannabizcredit.com/https://www.linkedin.com/in/brett-gelfand/https://www.linkedin.com/company/cannabizcredit/ 00:00 Introduction and Guest Background00:22 Early Challenges in the Cannabis Industry02:09 The Importance of Supplier Relationships05:08 Credit and Collections in Cannabis11:51 Managing Inventory and Budgets22:10 Market Conditions and Industry Trends29:00 Best Practices for Extending Credit38:57 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

Welcome to this transformative episode of the Kaya Cast Podcast, where we delve into the exhilarating world of scaling cannabis businesses. In today's session, we're joined by Leah Heise, the seasoned cannabis expert from Wolf Meyer, who brings her extensive background in scaling multi-faceted cannabis operations to the forefront.Leah shares her incredible journey, starting from her role in helping establish and scale the operations at Forefront—an endeavor that catapulted the company to a public exit within just over two years. She articulates the rapid challenges faced during such fast-paced growth, including the crucial development of infrastructure across departments like finance, compliance, and human resources amidst incessant acquisitions.Key to our discussion is the importance of building robust organizational structures, understanding the nuances of communication within expanding teams, and navigating the pitfalls common in the race to revenue and public listings. Leah's insights on implementing solid decision-making frameworks, such as RACI models, which clarify roles and drive efficient team dynamics, are particularly enlightening.Moreover, Leah stresses the transformational potential of proper scaling strategies—emphasizing how even a business poised on the brink of operational chaos can systemize towards success when coherent plans and scalable infrastructures are set in place.Whether you're running a startup that's hitting its first $15 million mark or steering an established entity towards $100 million, the principles revealed in this episode are golden. Also, Leah touches upon the shifting dynamics of the cannabis industry and offers a seasoned perspective on mergers, acquisitions, and the critical assessments prospective buyers should undertake.For all cannabis entrepreneurs, investors, and enthusiasts aiming to understand the critical elements of scaling up without losing control, this episode with Leah Heise is an indispensable resource. Join us to unpack the strategies that could elevate your cannabis business from foundational floundering to phenomenal success. Find out more about Wolf Meyer at:https://www.leahheise.com/https://wolf-meyer.com/00:00 Introduction and Initial Thoughts on Scaling00:50 Joining Forefront and Early Challenges01:56 Rapid Growth and Public Exit03:33 Lessons Learned in Scaling03:56 Building Effective Communication Structures06:28 Organizational Chart and Strategic Planning14:27 Consulting and Helping Businesses Scale17:40 Needs Assessment and Strategic Vision23:56 Scaling Your Business: When to Implement HRIS Systems24:28 Tech Stack Assessments: Keeping Up with Rapid Changes25:24 Establishing a Rhythm of Business27:49 The Importance of Mission and Vision Alignment28:53 Cool Projects and Decision-Making Pitfalls31:27 Key Considerations for Acquisitions37:24 Current State of the Cannabis Industry42:18 AI Adoption in the Cannabis Industry44:10 Conclusion and Contact Information

In this illuminating episode of Kaya Cast, we dive deep into the transformative journey of Nikki Lawley, known widely at Nikki and The Plant. After a severe workplace injury altered her life and traditional medications failed her, Nikki stumbled upon cannabis, which not only alleviated her chronic pain but also revolutionized her perspective on healthcare.As "the terpene lady," Nikki enlightens us on the significance of terpenes, the aromatic compounds in cannabis, explaining how they influence the effects of the plant far beyond just being indica or sativa. We explore how these insights can drastically change dispensary sales approaches, focusing on symptom relief rather than just seeking high THC content.Sales tactics, deep dives into terpene profiles, and how dispensaries can enhance customer experience by focusing on educating both consumers and staff—all these topics are covered in this candid discussion. Whether you're a dispensary owner looking to refine your business model or a cannabis enthusiast eager to learn more about the medicinal benefits of the plant, this episode is a must-listen!Subscribe to Kaya Cast Podcast to discover more ways to grow and scale your cannabis business with insights from industry insiders and experts!  Find out more about Nikki and The Plant at:https://www.nikkiandtheplant.org/https://www.linkedin.com/in/nikki-lawley/https://www.instagram.com/nikkiandtheplant/Highlights:00:00 Introduction to Cannabis Journey00:25 Life-Changing Injury and Discovery of Cannabis03:57 First Medical Experience with Cannabis06:10 Challenges in Accessing Medical Cannabis09:07 Becoming the Terpene Lady14:05 Understanding Terpenes and Their Effects20:07 Educating on Terpenes and Cannabis26:57 The Importance of Knowledge in Cannabis Sales27:57 Effective Sales Techniques for Cannabis28:53 Understanding Consumer Preferences33:01 The Science of Cannabis Consumption35:14 Cannabinoids and Their Effects38:23 Increasing Dispensary Traffic40:16 Targeting Specific Demographics48:49 Medical Cannabis and Safety51:47 Conclusion and Contact Information#kayacast #nikkiandtheplant #cannabis #dispensary

In this game-changing episode of the Kaya Cast Podcast, we sit down with Theresa Dobrash from Seligson Law, a firm that specializes in guiding cannabis dispensaries through the legal labyrinth of the cannabis industry. Theresa, an expert in cannabis compliance, shares a wealth of knowledge that is essential for any dispensary owner aiming to navigate the complexities of regulations without stumbling. Dive into the ABCs of compliance as Theresa explains how to structure a robust compliance playbook that keeps your operation running smoothly and legally. Find out why it's crucial to appoint an accountability agent within your setup, understand the boundaries of compliance, and ensure your chain of custody is foolproof to avoid legal pitfalls.We'll also delve deep into practical strategies for handling surprise inspections and enforcement, designing efficient floor plans compliant with regulations, and setting up internal audits to keep your dispensary in check at all times. Theresa does not stop there; she reveals her insights on setting up SOPs that are comprehensive yet flexible enough to allow operational fluidity and growth.This episode is loaded with actionable strategies to fortify your dispensary's compliance structure, avoid common pitfalls, and set you on a path to success in the cannabis industry. Whether you're setting up shop or looking to refine your existing operations, this discussion with Theresa Dobrash is your roadmap to compliance confidence. Tune in to ensure you're not just surviving but thriving by staying compliant, efficient, and prepared for anything the regulatory landscape throws your way!Don't miss this comprehensive guide to navigating cannabis compliance with expert Theresa Dobrash – equip your dispensary for success today! Find out more about Seligson Law at:https://www.linkedin.com/in/theresa-dobrash/https://seligsonlaw.com/professionals/theresa-dobrash/ theresa@seligsonlaw.comHighlights:00:00 Introduction to Enforcement in Cannabis Compliance00:32 Welcome to the Kaya Cast00:57 The ABCs of Compliance01:18 Designating a Compliance Officer03:45 Setting Up a Compliance Program05:13 Preparing for Opening Day06:33 Common Compliance Challenges11:44 Creating Effective SOPs18:03 Adapting SOPs for Growth20:31 The Role of Compliance Officers21:59 Boundaries in Compliance22:59 Understanding Compliance and Chain of Custody23:54 Inventory Management in Dispensaries25:08 The Importance of Documentation28:14 Preparing for Inspections and Audits32:37 Floor Plan and Operational Changes37:51 Effective Inventory Counting Strategies41:18 Balancing Compliance and Practicality41:52 Conclusion and Contact Information#kayacast #cannabis

Welcome to another enlightening episode of Kaya Cast Podcast, where we delve into the ins and outs of managing a successful cannabis dispensary. Join us as we sit down with Chris Reid, an expert from Cova, who shares his extensive knowledge on setting up and scaling profitable cannabis retail businesses.In this episode, Chris challenges common assumptions about inventory and customer preferences, emphasizing the importance of data-driven decisions. Discover why the key to success isn't just about stocking what excites you, but catering to the actual buying trends of your demographic. Chris provides insights into where to find this crucial data, including services and resources that can help predict what your customers want to buy.Further, we dive into inventory strategies for new stores, particularly in emerging markets. Chris suggests a dual approach - stocking widely initially, then refining based on consumer feedback and sales data. He also highlights the pitfalls of discontinuing products too hastily and the significant role sales associates play in moving inventory.A major focus of our discussion is on the symbiotic relationship between retailers and brands, and how retailers can leverage this for better sales. Chris explains how involving brands in educating retail staff can lead to more passionate and effective sales, potentially transforming your bottom line.Additionally, Chris touches on the operational aspects, like selecting a business model that aligns with your market, and the technological advancements from Cova aimed at enhancing retail efficiency and customer experience. He provides practical advice on maintaining a focused and motivated staff, the importance of hands-on management, and why every owner should be intimately knowledgeable about every aspect of their business.Don't miss this episode full of actionable insights that could redefine the way you manage your cannabis retail operation. Whether you're setting up shop or looking to refine your existing business, Chris’s advice will guide you toward profitability and success.Tune in to this episode of Kaya Cast Podcast on Spotify, Apple Podcasts, or directly on our website, and learn how to turn your cannabis retail vision into a thriving reality. Click on subscribe to ensure you never miss an episode!Visit our website for more details and follow us for updates and exclusive behind-the-scenes content. Join the conversation by sharing your thoughts and questions on our social platforms. Let's grow together in the ever-evolving world of cannabis retail!Highlights:00:00 Introduction: Setting Up a Profitable Cannabis Retail00:05 Understanding Consumer Preferences01:22 Data-Driven Inventory Strategies02:16 Sourcing and Inventory Management05:01 Collaborating with Brands10:11 Effective Staff Training and Customer Engagement19:29 Leveraging Technology for Retail Success24:45 Conclusion and Final Thoughts Find out more about Cova at:https://www.covasoftware.com/https://www.linkedin.com/company/covasoftware/https://www.instagram.com/covapos/ chrisr@covasoftware.comhttps://www.linkedin.com/in/chris-jm-reid/#kayacast #cannabis

Welcome back to Kaya Cast, where we dive deep into the strategies and challenges of growing a cannabis business. This week, we're thrilled to bring you an insightful discussion with Dennis O'Malley, CEO Co-pilot and strategic advisor at Echtrai. Dennis, alongside his partner Hannah O'Brien, specializes in turning around and scaling up companies, bringing invaluable foresight and experience to leaders navigating both thriving and turbulent waters.In this episode, Dennis shares his wisdom on various pivotal topics:- The Art of the Turnaround and Scale Up: Learn how Echtrai approaches businesses at crossroads, optimizing operations for both companies in distress and those ready to scale.- Strategic Insights for Cannabis Ventures: With cannabis still being a relatively new and evolving industry, Dennis discusses the unique challenges and opportunities facing businesses today.- Growth Barriers: What prevents a successful $10 million company from reaching the next levels of growth? Dennis breaks it down while also exploring how different definitions of success impact strategic decisions.- Lessons from the Front Lines: Hear about the "fog of war" experiences from his previous roles outside cannabis, and how those lessons apply to the fast-paced cannabis market.- Navigating Investor Expectations: From aligning with investor visions to managing board and CEO dynamics, gain an understanding of the top influences on decision-making in cannabis ventures.Whether you're a first-time CEO or an investor curious about what it truly takes to scale a cannabis business, this episode is packed with real-world insights, strategy tips, and a candid look at the highs and lows of business growth.Join us as Dennis also provides actionable advice for entrepreneurs looking to refine their strategic direction and adapt to the ever-changing marketplace conditions unique to the cannabis industry.Find out more about Dennis and Echtrai:https://www.linkedin.com/company/echtrai/https://www.linkedin.com/in/domalley/Tune in to gain a competitive edge and understand the nuanced dynamics of scaling a thriving cannabis operation in today’s market! Highlights:00:00 Introduction to Business Turnaround00:55 Path to Becoming a Strategic Advisor01:33 Challenges in the Cannabis Industry02:07 Scaling and Marketing Strategies06:44 Importance of Strategic Alignment12:42 Effective OKR Implementation22:52 Common Mistakes in Scaling29:51 Turnaround Strategies and Investor Expectations35:22 Conclusion and Final Thoughts Find out more about Echtrai at:https://www.linkedin.com/in/domalley/https://www.linkedin.com/company/echtrai/#KayaCast #CannabisBusiness