Kaya Cast

On this Kaya Cast episode, host Tommy Truong sits down with Dr. Bonni Goldstein of Goldstein Wellness to unpack the science, medicine, and business of cannabis in epilepsy and beyond. Dr. Goldstein is the Chief Medical Advisor for Neurotech International, helping to develop effective cannabinoid-based formulations for autism and other pediatric neurologic conditions.From the endocannabinoid system to multimodal cannabinoids like CBD, CBDV, CBG and CBDA, they discuss how clinicians tailor regimens for pediatric and adult patients, why dosing is start low and go slow, and what the latest clinical data show about seizure reduction and quality of life. Bonni shares her journey from pediatric emergency medicine to medical cannabis, the Charlotte story that helped launch CBD in epilepsy, and practical dosing, safety, and drug interaction considerations. They also talk about the business side: educating clinicians, ensuring product quality, and Goldstein Wellness's free clinician education program with about 50 videos, plus a patient-facing network of vetted cannabis clinicians. If you’re a dispensary executive, grower, or clinician, this episode offers actionable insights on education, regulation, and patient-centered cannabis care. Find out more about Goldstein Wellness at:https://goldsteinwellness.com/https://www.linkedin.com/in/bonnigoldsteinmd/https://www.linkedin.com/company/goldstein-wellness/ 00:00 CBD Seizure Success00:17 Meet Dr Bonni00:58 From ER to Cannabis02:00 Cancer Patient Turning Point04:30 ECS Explained Simply08:16 Receptors and Evolution11:44 Dysfunction and Conditions13:40 Research Barriers and COVID16:42 CBD for Intractable Epilepsy19:51 Charlotte Figi Breakthrough24:13 How CBD Calms Seizures26:47 Dosing and Other Cannabinoids29:54 Beyond Seizure Control31:08 Medical vs Recreational Divide31:50 Medical vs Adult Use32:39 Teaching Cannabis Literacy34:26 Beyond CBD and THC34:53 CBG Effects and Dosing38:53 CBG Biomarkers Research41:16 CBN and Sleep Evidence43:32 CBDA Raw Anti Inflammatory46:55 CBDA vs CBD Decisions50:41 Future Biomarker Guided Care52:23 THCV Metabolism and Caution57:06 Synthetic Cannabinoid Risks01:00:03 Wrap Up and Resourcesmedical cannabis, cannabis for epilepsy, CBD for seizures, CBDV research, CBG benefits, CBDA cannabinoids, endocannabinoid system explained, pediatric epilepsy treatment, adult epilepsy cannabis, seizure reduction data, cannabinoid dosing guidelines, start low go slow cannabis, cannabis drug interactions, CBD drug safety, medical cannabis for autism, pediatric neurologic conditions, cannabinoid formulations, evidence based cannabis medicine, clinical data cannabis epilepsy, quality of life seizure patients, Dr Bonni Goldstein, Goldstein Wellness, Neurotech International, cannabinoid clinical trials, CBD epilepsy Charlotte story, Epidiolex discussion, cannabis and seizure disorders, neurologist cannabis education, clinician cannabis training, cannabis CME education, vetted cannabis clinicians network, patient centered cannabis care, cannabis compliance and regulation, dispensary education strategy, cannabis product quality standards, GMP cannabis manufacturing, lab tested cannabinoids, full spectrum vs isolate CBD, multimodal cannabinoids, entourage effect science, cannabis pharmacology, cannabis titration strategy, pediatric dosing cannabis, cannabis safety in children, cannabis and antiepileptic drugs, clobazam CBD interaction, valproate CBD interaction, liver enzyme monitoring cannabis, seizure frequency reduction, refractory epilepsy cannabis, Lennox Gastaut syndrome CBD, Dravet syndrome CBD, autism spectrum disorder cannabis research, neuroinflammation and cannabinoids, CB1 and CB2 receptors, endocannabinoid deficiency theory, cannabis telemedicine clinicians, state medical marijuana laws, Schedule III cannabis implications, dispensary operator insights #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of Kaya Cast, host Tommy Truong sits down with Sara Gullickson of CB Advisors, a strategist who has helped secure more than 75 cannabis licenses and orchestrated successful exits. Sara breaks down the enduring licensing formula—local alignment, capital, industry know-how, and real estate—and shares why the four ingredients hold true whether a state uses a lottery or a merit based system. Learn how to avoid common traps like falling in love with the opportunity or overspending on builds, and how to structure projects that scale and endure beyond one founder.The conversation dives into AI and workflow automation for cannabis operations, from tracking legislative changes to turning dense statutes into actionable memos for investors and teams. Sara explains how she uses AI and open frameworks to streamline compliance, due diligence, and dealmaking, while keeping humans in the loop to protect interests and maximize value.You’ll gain practical insights on exit strategy, partnership models, and how to align capital with operators through joint ventures and licensing plays across markets. We explore 2026 opportunities in Virginia, Nebraska, Wisconsin, the Virgin Islands, and more, emphasizing the importance of local experts, community alignment, and market dynamics over chasing a single hot asset.Sara also shares her entrepreneurial pivots, the role of coaching and self-work in growing a cannabis business, and a candid look at her personal journey. Find Sara at saragullickson.com and cannabisbusinessadvisors.com. Find out more about CB Advisors at:https://thecannabisbusinessadvisors.com/https://www.linkedin.com/in/saragullickson/https://www.linkedin.com/company/thecbadvisors/ 00:00 License Recipe Basics01:20 Avoiding Costly Mistakes01:57 Buildout and MVP Mindset03:29 Getting Started With AI06:07 AI for Research and Compliance10:57 Planning for an Exit17:28 What Buyers Look For19:55 Agentic Workflows in Cannabis23:10 Matchmaking and Social Equity24:54 Pivot to Policy26:01 Industry Talent Shift27:20 Why 2026 Matters29:21 License Recipe Basics30:55 Local Partners Win33:08 Real Estate Reality34:06 New Markets Education35:00 Predictions and Picks37:37 Florida and Texas Outlook39:43 Hardest and Best States41:21 AI and IP Efficiency42:13 Rolling Loud Rapidfire43:49 Cannabis Stories and Wrapcannabis licensing strategy, cannabis license application consulting, how to win a cannabis license, merit based cannabis licensing, cannabis license lottery strategy, local alignment cannabis, cannabis real estate strategy, cannabis capital stack, cannabis joint venture structure, cannabis exit strategy, cannabis M&A advisory, cannabis business advisors, Sara Gullickson CB Advisors, Tommy Truong Kaya Cast, cannabis workflow automation, AI for cannabis compliance, cannabis legislative tracking, cannabis due diligence process, cannabis deal structuring, cannabis investor alignment, cannabis partnership models, cannabis licensing formula, scaling a cannabis business, multi state cannabis expansion, cannabis market entry strategy, cannabis license consulting firm, cannabis regulatory strategy, cannabis statutes analysis AI, cannabis compliance memos, cannabis investor reporting automation, cannabis project finance, cannabis buildout budgeting, avoiding cannabis buildout overspend, cannabis operational scale, cannabis founder succession planning, cannabis governance structure, cannabis capital raising strategy #kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of Kaya Cast, host Tommy Truong sits down with Jake Kuczeruk of ILGM to unpack why education, community, and old-school cannabis genetics matter in building a sustainable cannabis business. Jake describes ILGM's Grow Club—a nationwide program of home-grow workshops, local mentors like Danny Danko in New York, Jungle K in Chicago, and Christina Wong in LA, plus an online hub that helps hobbyists become confident growers, troubleshoot with experts, and connect with fellow plant lovers. They discuss the magic of home growing, the hands-on relationship with the plant, and how growing at home sharpens your palate for quality cannabis in the market.Beyond cultivation, Jake shares his philosophy as a super connector who mentors founders, builds partnerships, and educates on fundraising, pitching, and navigating policy. They dive into old-school genetics and the craft-beer mindset for cannabis, why age statements and landrace beans deserve shelf space, and how education can de-stigmatize health-focused, wellness oriented cannabis products such as THCV to reach more people.From California as an innovation hub to the emerging markets across the country, they cover growth strategy, the Farm Bill landscape, and what it takes to launch a brand—from assembling the right team to in real life events, PR, and long-term planning. Jake offers candid thoughts on Schedule 3, interstate commerce, and empowering social equity players.If you’re a retailer, cultivator, or founder, this episode shares practical lessons, real-world anecdotes, and a reminder that education and community are the engines of growth in cannabis. Find out more about ILGM at:https://ilgm.com/https://www.linkedin.com/in/kuczeruk/https://www.linkedin.com/company/i-love-growing-marijuana/ 00:00 Two Industries, One Tiny Cannabis World (Networking & Community)00:34 Welcome to Kaya Cast + Meet Jake, the Multi-Hat Cannabis Pro01:24 Why Home Grow Matters: A Human Right & the Plant-Person Bond02:52 Grow Club Origins: Closing the Education Gap for New Home Growers05:24 How Grow Club Works: Local Leaders, Mentors, Online Support & Seed Safety Net06:36 Making Cannabis Education Social Again (Post-COVID Events Without Cliques)07:50 The Plant Is Magic: How Growing Changes Consumers (Terps, Freshness, Quality)10:15 From Solo Cup to Craft Beer: De-stigmatizing Grow With Simple Starts11:20 Renaissance Man: Writing, Reviews, Policy, Fundraising & Being a Super-Connector14:05 Where to Build a Cannabis Career in 2026: Why LA Is the Pressure Cooker16:29 California Terroir & the Rise of Cannabis Regions (Emerald Triangle to Santa Barbara)17:45 Starting a California Brand: The First Five Moves (Team, Ops, PR, Events, Strategy)23:18 Pitching That Actually Works: Test Outside Your Bubble & Iterate Fast24:42 Old-School Genetics as a Brand Angle: ‘Ancient Strains’ and the Craft Narrative25:27 Old-School Genetics Are Back: Landraces, Long-Flower Strains & the Pendulum Swing27:17 Why Bud Aero Stands Out (and Why Retailers Struggle to Stock It)28:22 Breaking the THC-Percent Obsession: Freshness, Terps & the Everclear Analogy29:53 Across-State Markets & Building in Public: Grow Clubs, Storytelling, and Community32:36 Schedule III Reality Check: 280E, MSO Advantage, and Consolidation Ahead35:37 The Wild West of Hemp/Interstate Shipping & Regulatory Uncertainty38:38 How Jake Chooses Projects: Values, “Lifers,” and Cannabis as a Healing Industry40:33 Health & Wellness as the Next Wave: THCV, Low-Anxiety Products, and New Consumers45:43 Upcoming Grow Club Events + Where to Find ILGM (Closing) #kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Lucas Gould, co founder and CEO of Spendr, to unpack breaking cannabis news and what it means for operators across the country. They dive into the federal move to reschedule cannabis to Schedule III, its potential impact on medical vs recreational markets, banking, 280E tax relief, research funding, interstate commerce, and what rules might follow as the dust settles. Will state lines stay drawn or start to blur? How might federal oversight influence medical cannabis programs? Then the conversation shifts to Spendr, the cannabis payments and loyalty platform. Lucas explains how Spendr started to solve cash payments and has evolved into turning payments into a retention channel. Learn how end users sign up, fund a digital wallet, and pay with a tap or QR code in store, and how Spendr automatically retargets customers with personalized offers from the dispensaries they shop at. See how Spendr helps 200 plus locations in 13 markets drive loyalty, while being POS agnostic and revenue positive for merchants. The episode also covers growth, hiring, maintaining quality during rapid expansion, and the importance of brand, employee training, and exceptional customer experience in building lasting loyalty. Whether you’re a dispensary operator, investor, or supplier, you’ll come away with practical ideas to boost retention, streamline payments, and position your brand for a post regulatory change cannabis economy. Find out more about Spendr at:https://www.spendr.com/business?utm_source=linkedin&utm_medium=organic&utm_campaign=linkedin-page-buttonhttps://www.linkedin.com/in/lucas-gould-b67b8311b/https://www.linkedin.com/company/getspendr/about/ 00:00 Breaking News: Trump Admin Moves to Reschedule Cannabis to Schedule III01:11 What Schedule III Could Mean: 280E Relief, Research, and the Medical vs. Rec Gray Area04:23 Banking & Capital Access: How Compliance Burdens Might Ease Under Schedule III05:24 Interstate Commerce Reality Check + Pharma Cannabinoid Opportunities07:05 Meet Lucas & Spendr: Cashless Payments + Loyalty Platform for Dispensaries10:19 The Original Pain Point: Fixing Cash Payments, Then Evolving Into Retention12:23 Turning Payments Into a High-Intent Marketing Channel14:05 Winning Attention: Relevancy Over Spam (and Why Utility Beats “Marketing Apps”)18:44 How Spendr Works End-to-End: App Setup, QR Pay, Rewards, and Merchant Flow20:57 Repeat Customers on Autopilot: Enrollment, Retargeting, and Multi-Store Behavior23:56 Marketplace vs. Inventory: What Spendr Tracks (and What It Doesn’t)24:36 How Spendr Works at Checkout (Online vs In-Store QR Pay)25:15 Merchant Fees & Why Spendr Sells Loyalty, Not Payments26:56 Marketplace vs Revenue Channel: Subsidized Prices & More Repeat Visits28:57 The Future of Dispensary Loyalty: Experience, Communication & Brand Promise34:07 Why Budtenders Matter: Training, Reviews, and the Personal Nature of Cannabis35:26 Cannabis Buying Is Advisory: Mood, Variety, and Always Trying Something New39:48 2026 Milestones: Scaling to More States Without Losing Quality Support44:49 Founder Mindset: Infinite Problem-Solving, Medical Roots, and Staying Alive47:11 Where to Find Spendr + What’s Next (Wrap-Up)cannabis rescheduling, Schedule III cannabis, federal cannabis news, cannabis legalization update, 280E tax relief, cannabis banking reform, SAFE Banking Act, cannabis compliance, cannabis regulations, federal cannabis policy, medical vs recreational cannabis, cannabis market trends, interstate cannabis commerce, cannabis research funding, DEA rescheduling, cannabis tax reform, dispensary operations, dispensary retention strategies, cannabis payments platform, cashless cannabis, cannabis digital wallet, QR code payments cannabis, tap to pay cannabis, cannabis fintech, Spendr, Lucas Gould, Tommy Truong, Kaya Cast Podcast #kayacast #cannabis #tips #dispensaries #business #podcast

Join Kaya Cast host Tommy Truong for a deep dive with Ryan Hunter of Spherex Labs. From Colorado to multi-state expansion, Ryan shares the playbook behind a disciplined, retailer-focused cannabis brand. Learn how Spherex wins at the shelf through authentic budtender relationships, in-store merchandising, and a full-stack marketing program that travels with retailers across markets. Discover why they keep a lean SKU set, how they iterate products—from rosin cartridges to a sleep gummy—tied to a relentless focus on quality hardware and reliable manufacturing. See how field marketing cadence, retailer partnerships, and data-driven programs drive sell-through and reduce over-assortment risk in a cash-constrained industry. The conversation also covers leadership, overcoming imposter syndrome, meditation and personal development, and how their consulting work intersects with cannabis entrepreneurship. If you’re a dispensary or brand looking to scale sustainably—without chasing every trend—this episode offers actionable GTM and partnership insights you can apply right away. Find out more about Spherex Labs at:https://www.wearespherex.com/https://www.linkedin.com/in/ryanhunter/linkedin.com/company/6614091/ 00:00 Net Promoter Score (NPS) Explained + Why It Matters00:51 Podcast Intro + Meet Ryan (Background & How He Entered Cannabis)03:02 What Drove Spherex’s Growth: Team, Discipline, and Relationships04:27 Marketing Personas & The Budtender-First Strategy06:44 Retail Partnerships, Road Game, and Scaling to New Markets10:55 Customer Journey Thinking: Community, Experimentation, and Iteration12:39 Sales + Marketing Shaping Product: Tight SKU Strategy & Quality Control15:04 Why Launch a Rosin Sleep Gummy: Market Insight + Smart Rollout21:57 Budtender Education Playbook + Measuring Impact with NPS26:23 What Sets Spherex Apart in a Commoditized Vape Cartridge Market27:24 Flavor Formulation + Hardware Quality: The Product Fundamentals28:22 Winning Budtenders: The Real Decision-Makers in Dispensaries31:35 Staying Top-of-Mind: Store Visit Cadence & Relationship Building32:14 The Over-Assortment Problem: Sell-Through, Payment Terms & Industry AR33:36 A Costco-Style Dispensary Model? Curating Fewer Brands for Better Turns34:13 Anti-Gravity Consulting: From Go-To-Market Strategy to Coaching & Psychedelics36:28 Imposter Syndrome & Unworthiness: What Shows Up in Coaching38:24 Psychedelic Facilitation (Cannabis): Softening Ego & Reworking Identity40:12 Meditation as the Antidote: Losing Anxiety, Not Your Edge48:56 Attention in a Dopamine World: Mindfulness, ADHD, and Social Media Boundaries51:13 Savoring & Presence: Relearning Joy in Everyday Moments52:56 Where to Find Ryan + Podcast Wrap-Upcannabis retail strategy, cannabis brand expansion, multi-state cannabis brand, Colorado cannabis market, cannabis merchandising strategy, dispensary shelf strategy, cannabis sell-through optimization, cannabis retail partnerships, budtender relationships, budtender engagement strategy, dispensary product merchandising, cannabis go-to-market strategy, cannabis GTM playbook, cannabis SKU optimization, lean SKU strategy cannabis, cannabis product assortment planning, dispensary inventory strategy, cannabis manufacturing reliability, cannabis hardware quality, rosin vape cartridges, cannabis rosin carts, cannabis sleep gummies, infused sleep gummies cannabis, cannabis product innovation, cannabis brand scaling, cannabis retailer marketing programs, dispensary field marketing, cannabis field marketing cadence, cannabis brand consulting, cannabis entrepreneurship, cannabis leadership development, cannabis founder mindset, cannabis business growth strategy, cannabis retail expansion strategy, cannabis brand partnerships, dispensary sales enablement, cannabis retail analytics, cannabis data-driven retail, cannabis merchandising analytics, dispensary sell-through metrics, cannabis inventory turnover, cannabis retail operations strategy, cannabis retailer loyalty programs, cannabis brand positioning, cannabis product quality strategy, cannabis packaging strategy, cannabis compliance manufacturing, cannabis supply chain reliability, cannabis distribution strategy, dispensary category management, cannabis category optimization, cannabis retail marketing strategy, dispensary marketing partnerships, cannabis consulting services, cannabis operator insights, cannabis podcast insights, Kaya Cast podcast, cannabis industry leadership, cannabis personal development, cannabis founder meditation, cannabis imposter syndrome leadership #kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of the Kaya Cast, host Tommy Truong chats with Jeremy Berke, founder of Cultivated News, about turning a passionate cannabis beat into a full-fledged media platform. From launching Cultivated News from a Substack in 2023 to building a daily briefing, live streams, and a growing community, Jeremy shares the founder’s journey, the emotional realities of leading a cannabis business, and how their coverage supports operators, brands, and investors. The conversation delves into New York’s MRTA rollout, the tension between social equity goals and heavy regulation, and the ripple effects on dispensaries and service providers. They unpack federal hemp policy chaos, including the looming hemp-derived THC ban and what it means for products, retail, and capital. The episode also surveys state-level dynamics—from Florida ballot efforts to Pennsylvania and Virginia—and offers practical takeaways for navigating policy uncertainty, capital access, and growth in a volatile market. Jeremy also offers personal reflections on staying even-keeled as a founder and why compliance and quality matter. If you’re involved in cannabis operations, investing, or media, this episode provides a journalist’s perspective on policy, markets, and the work it takes to build in this evolving industry. For more, subscribe to Cultivated News and follow Jeremy Berke on social and LinkedIn. Find out more about Cultivated Media at:https://www.cultivated.news/https://www.linkedin.com/in/jeremyberke/https://www.linkedin.com/company/cultivated-news/ 00:00 Introduction and Guest Welcome00:18 Jeremy's Journey: From Business Insider to Cultivated News02:28 Challenges and Rewards of Running a Cannabis Media Business04:34 New York Cannabis Market: Opportunities and Obstacles14:06 Federal and State Hemp Regulations: A Complex Landscape22:57 Hemp Industry Challenges24:39 State-by-State Cannabis Legalization26:37 Cannabis Legalization in Red States31:33 Federal Cannabis Rescheduling35:05 Challenges in the Cannabis Industry40:55 Rapid Fire Questions on Cannabis44:48 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

On this Kaya Cast episode, host Tommy Truong chats with Jason Reposa, founder of Good Feels, the team behind the Good Vibes fast-acting tinctures and hemp beverages. Jason shares his founder journey—from selling a media business to embracing a mission-driven cannabis tech company—and how a focus on liquid formats delivers fast, precise dosing across high- and low-dose customers. Learn how Good Feels evolved from early beverage experiments to a syrup-based, drink-friendly delivery that can be dosed from 5 mg to 1000 mg per one-ounce bottle, with onset in roughly 10–15 minutes. The discussion covers product iteration, taste optimization, and the balance between consumer education and regulatory realities in Massachusetts, including hemp versus cannabis rules and COA transparency. Jason offers candid perspectives on marketing versus sales, in-store partnerships, sampling strategies, and the need for strong branding to stand out in a crowded market. If you’re a dispensary owner, buyer, or brand founder, you’ll gain actionable insights on product development, category positioning, retailer partnerships, and building a brand that makes people feel good—and empowers them to do more good. Find out more about Good Feels at:https://getgoodfeels.com/https://www.linkedin.com/in/jasonreposa/https://www.linkedin.com/company/good-feels/ 00:00 Introduction and Guest Background00:29 Journey into the Cannabis Industry01:37 Product Development and Market Reception03:34 Personal Motivation and Business Evolution13:33 Challenges and Innovations in the Beverage Market22:32 Marketing Strategies and Consumer Insights30:33 Target Audience: High Dose Consumers31:59 Product Development Journey33:24 Challenges in the Cannabis Market35:49 Product Improvement and Feedback39:55 Cannabinoid Innovations and Regulations46:55 Marketing and Retail Partnerships53:40 Rapid Fire Questions and Personal Insights57:13 Mission and Vision of Good FeelsKaya Cast podcast, Kaya Cast episode, cannabis business podcast, cannabis industry podcast, hemp beverage podcast, fast acting cannabis tinctures, liquid cannabis dosing, fast onset THC products, fast acting hemp drinks, cannabis beverage innovation, cannabis tincture technology, liquid cannabis delivery systems, precise THC dosing, low dose THC products, high dose THC tinctures, microdose cannabis products, high potency hemp tinctures, syrup based cannabis beverages, drink friendly cannabis syrup, 10 to 15 minute onset cannabis, fast acting hemp tincture Massachusetts, cannabis beverage market trends, cannabis product development insights, cannabis founder journey, cannabis startup story, mission driven cannabis brands, cannabis branding strategy, cannabis category positioning, dispensary product buying insights, dispensary buyer education, cannabis retail partnerships, in store cannabis sampling strategies, cannabis sales versus marketing, cannabis consumer education, cannabis regulatory compliance Massachusetts, hemp versus cannabis regulations MA, cannabis COA transparency, hemp COA compliance, cannabis beverage dosing accuracy, cannabis tincture taste optimization, cannabis product iteration process, cannabis innovation leadership, cannabis beverage manufacturing, hemp beverage formulation, cannabis syrup formulation, cannabis liquid formats, cannabis drink additives, cannabis wellness beverages, functional cannabis drinks, cannabis brand differentiation, standing out in cannabis retail, dispensary shelf strategy, cannabis merchandising insights, cannabis buyer decision making, cannabis retailer partnerships US, cannabis distribution strategy Massachusetts, Massachusetts cannabis market insights #kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of the Kaya Cast Podcast, host Tommy Truong talks with Wally Daniel of Green Garden Consulting, an Oregon-based firm focused on plants, processes, and people. They dive into the biggest pitfalls cannabis growers encounter—often thinking they’re optimizing when they’re not hitting industry benchmarks—and outline a practical path to sustainable scale: rigorous vetting of vendors and leadership, building repeatable systems, and planning from desired outcomes to actual capability. Wally shares how AI fits into a living plant business, the art and science of cultivation, and why the most successful operators treat knowledge as a collaborative craft rather than a solo pursuit. The conversation covers down-to-earth improvements—upgrading legacy tech, optimizing fertigation, and maximizing vendor support to extract real value without chasing shiny objects. They discuss hard-won lessons on hiring a head grower, avoiding nepotistic decisions, and reverse-engineering capital projects from production needs. Through real-world projects—such as a major pest remediation and a climate-control redesign—Wally demonstrates how diligence, data, and leadership drive ROI and consistent quality. If you’re an operator or founder aiming for consistency and growth in cannabis, this episode offers concrete playbooks and a grounded perspective. Reach out to Wally here!wdaniel@greengardenconsulting.orgFind out more about Green Garden Consulting, LLC at:https://greengardenconsulting.org/https://www.linkedin.com/in/wally-daniel-ggc/https://www.linkedin.com/company/green-garden-consulting-llc/ 00:00 Introduction and Welcome00:15 Common Issues in Cannabis Growing04:17 The Role of AI in Agriculture08:28 Personal Growth and Business Maturation09:43 Starting a Cannabis Business: Key Considerations14:25 Vetting and Building a Strong Team17:00 Improving Existing Operations22:09 Fun and Challenging Projects30:42 Rapid Fire Questions35:58 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of the Kaya Cast, host Tommy Truong sits down with Darrin Potter, co-owner of Cultivation Structures & Equipment for a practical, no-nonsense look at building scalable cannabis production. Darrin shares his 20-year journey—from indoor grows to full-service greenhouse builds and retrofit projects—pulling back the curtain on the real costs, tradeoffs, and operational realities of growing indoor, in greenhouses, or outdoors. The conversation digs into how to design and operate environments that actually work, including airflow, humidity, lighting, and energy use, plus why a flexible, multi-format strategy can future-proof a cultivation business as markets shift. Darrin also talks about his Florida license and growth plans with Grow Healthy, and how CSE Grow builds and retrofits facilities to serve emerging dispensaries. If you’re looking for actionable insights on cost, margins, troubleshooting, and sustainable scale, this episode is for you. Learn more at https://csegrow.com/ and connect with Darrin to explore practical partnerships for your grow.Find out more about Cultivation Structures & Equipment at:https://csegrow.com/https://www.linkedin.com/in/darrin-potter-57baa97/https://www.linkedin.com/company/cultivation-structures-equipment/ 00:00 Introduction to Kaya Cast00:39 Guest's Background in the Cannabis Industry01:11 Challenges in Large Cannabis Companies01:51 Venturing into Terra Vera02:18 Helping Growers with Pathogen and Pest Control05:06 Starting a Cannabis Company in Florida06:38 Greenhouse vs. Indoor Growing14:42 Cost and Revenue Comparison: Indoor vs. Greenhouse22:34 Terra Vera's Origin and Mission25:31 Skepticism and Initial Trials26:42 Successful Implementation and Expansion27:30 Helping Growers Nationwide28:58 Innovative Applications in Agriculture32:37 Bee Population Crisis and Solutions36:44 Challenges and Future Prospects44:06 Contact Information and Future Plans #kayacast #cannabis #tips #dispensaries #business #podcast cannabis podcast, cannabis business podcast, Kaya Cast, cannabis industry insights, cannabis cultivation podcast, cannabis operations podcast, cannabis growth strategies, cannabis scaling strategies, cannabis production planning, cannabis infrastructure, cannabis facility design, cannabis grow operations, cannabis cultivation education, cannabis entrepreneurship, cannabis executives, cannabis operators, cannabis investors, cannabis founders, cannabis professionals, indoor cannabis cultivation, greenhouse cannabis cultivation, outdoor cannabis cultivation, indoor grow vs greenhouse, greenhouse vs indoor cannabis, cannabis grow cost analysis, cannabis margins, cannabis profitability, cannabis cost per pound, cannabis energy costs, cannabis HVAC systems, cannabis airflow design, cannabis humidity control, cannabis dehumidification, cannabis lighting systems, LED grow lights cannabis, cannabis environmental controls, cannabis climate control, cannabis facility retrofits, cannabis greenhouse retrofits, cannabis buildouts, cannabis construction, cannabis engineering, cannabis design build, cannabis compliance facilities, cannabis regulated markets, cannabis licensing, Florida cannabis license, Florida cannabis cultivation, Florida medical cannabis, Florida cannabis operators, Florida dispensary expansion, Florida cannabis growth, US cannabis cultivation, national cannabis operators, emerging cannabis markets, mature cannabis markets, cannabis market saturation, cannabis wholesale pricing, cannabis operational efficiency, cannabis troubleshooting, cannabis pest management, cannabis pathogen control, powdery mildew cannabis, cannabis IPM, sustainable cannabis cultivation, energy efficient cannabis grows

On this episode of the Kaya Cast Podcast, host Tommy Truong chats with Sandra Bergman, founder of ESBE Marketing, to unpack how cannabis retailers can launch, grow, and sustain loyalty that actually moves the needle. Sandra shares her journey from traditional marketing into cannabis, why retention beats pure acquisition, and how to translate sophisticated loyalty tech into real world results for dispensaries across 18 states. You'll hear practical guidance on building a true CRM foundation, integrating with your POS, and aligning analytics with action so every campaign feels personal, timely, and value driven rather than promotional noise. From how to design a balanced rewards plan that values both hard benefits (points) and soft benefits (emotional recognition), to the best KPIs, cadences, and 60-90 day experimentation cycles, Sandra reveals common missteps and the secret sauce tactics like thoughtful in store outreach, anniversary gestures, and exclusive events that create a tribe around your brand. She covers how to audit segmentation quarterly, how to trigger timely rewards spend, the importance of lifecycle campaigns, and even non promotional content ideas—education, product drops, community events—to deepen connection. Plus a rapid fire segment where Sandra shares favorite cannabis formats, first experiences, and her dream loyalty perks. If you are a dispensary owner or marketer looking to make loyalty pay off, this episode will give you frameworks you can implement next week. Sandra's strong business acumen and dedication to responsible cannabis consumption have made her a trusted and respected figure in the industry. Her drive to educate and empower consumers, combined with her extensive experience in marketing and business development, make her a valuable guest for any cannabis business podcast.Find out more about ESBE Marketing at:https://esbemarketing.com/https://www.linkedin.com/in/sandrabergman/https://www.linkedin.com/company/esbe-llc/ 00:00 Introduction and Guest Welcome00:22 Sandra's Background and Entry into Cannabis01:41 Identifying Industry Gaps and Founding ESBE05:09 Essentials Before Starting a Loyalty Program07:51 Choosing the Right Loyalty Platform14:15 Key Metrics for Loyalty Program Success22:11 Balancing Transactional and Emotional Loyalty Benefits29:04 Real-World Examples of Effective Loyalty Programs30:49 Personalized Customer Experience32:07 Holiday Sales Strategies33:07 Non-Promotional Customer Engagement36:04 Community Building Events39:35 Effective Loyalty Program Tips51:50 Rapid Fire Questions: Rolling Loud54:30 Conclusion and Contact InformationUS cannabis dispensaries, multi-state cannabis retailers, cannabis retailers across 18 states, regulated cannabis markets, state-compliant cannabis marketing, cannabis marketing by state, multi-location dispensary marketing, enterprise cannabis retail #kayacast #cannabis #tips #dispensaries #business #podcast

Tommy Truong of KayaPush joins the Kaya Cast for a forward‑looking conversation about 2026 for cannabis operators. We explore Schedule III uncertainty and what it could mean for banking, cross‑state commerce, and whether big players from pharma or beverage will enter the space. Beyond regulatory shifts, Tommy shares his take on building resilient dispensary operations in a world of debt and currency volatility, AI‑driven productivity, crypto repositioning, and asset bubbles. The episode also highlights KayaPush’s evolving approach to growth and mentorship, plus how the show will broaden to cover the macro forces shaping business today. Expect practical insights on leveraging AI, staying informed, and positioning your business to thrive — even in a crisis — in 2026 and beyond. Find out more about KayaPush at:https://www.kayapush.com/podcasthttps://www.linkedin.com/in/tommy-truong/overlay/photo/https://www.linkedin.com/company/kayapush/posts/?feedView=all 00:00 Introduction and Welcome00:11 Reflecting on 2025 and Looking Ahead00:33 Schedule Three and Industry Uncertainty02:07 Economic Concerns in 202603:42 Expanding Podcast Topics for 202606:31 Gratitude and Final Thoughts08:28 Conclusion and Farewell #kayacast #cannabis #tips #dispensaries #business #podcast

Join Kaya Cast as we sit down with Tommy Truong of KayaPush to unpack the entrepreneurial journey in cannabis commerce. Tommy offers a candid look at the early survival phase every founder faces, how overcoming those hurdles sets the stage for scale and product–market fit, and why he relentlessly seeks clever, practical solutions to tough problems. He also shares how discovering DynaVap changed his personal approach to consumption—clearly not a sponsorship, just a story about a tool he loves. The conversation dives into building a supportive founder community, the loneliness of the road, and why these stories matter for listeners navigating similar challenges. We also discuss technology and scaling—AI-driven, agentic workflows and other innovations Tommy foresees for cannabis operations in 2026—and what to expect from KayaCast next year, including more solo episodes. If you’re growing a dispensary and want concrete takeaways on resilience, partnerships, and leveraging technology to scale, this episode has you covered. Find out more about KayaPush at:https://www.kayapush.com/podcasthttps://www.linkedin.com/in/tommy-truong/https://www.linkedin.com/company/kayapush/posts/?feedView=all 00:00 Introduction and Gratitude00:41 Highlighting DynaVap01:02 Entrepreneurial Journey Insights03:34 Reflections on 202504:06 Plans for 202605:20 Listener Engagement and Feedback05:44 Season Finale and Thank You #kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Matt Ritchey, founder of Inner Circle Community, to explore how neuroscience, NLP, and conscious leadership intersect with the evolving plant medicine and cannabis spaces. Learn what NLP really is, how the unconscious mind influences decisions, and practical ways to show up with presence, connection, and integrity while scaling a business. Matt shares his personal journey—from motocross athlete to trauma healing with cannabis and ayahuasca to building Elevated Executive, a bridge for conscious leaders across industries who want to leverage plant medicine safely and effectively. The conversation dives into nervous system regulation, meditation, breath work, binaural beats, and visualization as tools to reduce overwhelm and overcome imposter syndrome. You’ll hear how stillness competes with productivity, why tapering substances and mindful routines matter, and how to cultivate a resilient mindset for long-term success. We also cover opportunities in emerging plant industries, the two main paths in this space (business support versus healing work), and how to build communities that elevate leadership. If you’re building a cannabis or plant-medicine focused business or curious about integrating these practices to lead more effectively, this episode is for you. Reach Matt at Inner Circle Biz or on LinkedIn to explore collaboration and growth in this evolving field. Find out more about Inner Circle Community at:https://innercircle.biz/https://www.linkedin.com/in/matthewritchey/https://www.linkedin.com/company/inner-circle-community/ 00:00 Introduction to the Podcast00:11 The Journey of Entrepreneurship01:36 Understanding NLP and Its Benefits02:20 The Power of Perception and Unconscious Mind06:19 Nervous System Regulation and Presence09:03 Meditation and Its Impact14:23 Productivity and Focus20:22 Elevated Executive: Tools for Success23:10 Personal Wellness Journey23:50 Entrepreneurship and Wellness26:12 The Role of Alternative Medicines27:43 The Impact of COVID on Perception29:03 Introduction to the Elevated Executive Program29:54 Building a Community of Conscious Leaders32:50 Personal Journey with Plant Medicine36:09 Healing and Transformation through Ayahuasca41:56 Opportunities in the Emerging Plant Medicine Industry47:11 Overcoming Imposter Syndrome48:25 Visualization Techniques for Success55:02 Connecting with the Inner Circle Community57:05 Conclusion and Final Thoughts #kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of Kaya Cast, host Tommy Truong sits down with John Shute, founder of Puff Creative, a cannabis marketing agency committed to changing lives through thoughtful branding and community impact. John shares his unlikely journey from the service industry to cannabis marketing, shaped by personal loss from the opiate crisis and a strong belief in social justice. He explains how Puff Creative helps dispensaries and brands grow by aligning branding with operations, building a solid foundation, and using data to drive every decision.Together they dive into practical playbooks: defining your tribe and brand story before spending on marketing; why a strong foundation—brand narrative, conversion-friendly websites, SEO, CRM systems, and clean data tracking—maximizes every dollar spent; the debate between native ecommerce versus all-in-one tech stacks and how to choose for your business; the essential focus on retention and lifetime value; how to track ROI with tools like GA4, Alpine IQ, SpringBig, and Klaviyo; the realities of PR, launches, and local strategy; red flags to watch for when vetting agencies; and what dispensaries should have in place before engaging external partners.John also shares Puff Creative Cares, their philanthropic work, and what’s ahead with MJ Biz Con events and a bigger mission to support communities. If you’re a retailer or brand in cannabis looking to scale with integrity and results, this episode is for you.Find Puff Creative at puffcreative.com and connect with John Shute on LinkedIn. John Shute is a leading expert in the cannabis industry, with over 10 years of experience in marketing and branding. He is the founder and CEO of PufCreativ, a full-service creative agency that specializes in the cannabis space.With a background in advertising and design, John has a keen eye for creating visually stunning and impactful campaigns for his clients. His passion for the cannabis industry stems from his belief in the healing properties of the plant and the potential for growth in the emerging market.Through his work at PufCreativ, John has helped numerous cannabis businesses elevate their brands and stand out in a crowded market. His expertise in branding, packaging, and digital marketing has led to successful campaigns for both established companies and startups.John is also a sought-after speaker and consultant, sharing his knowledge and insights on the intersection of cannabis and marketing. He has been featured on various podcasts and industry events, discussing the latest trends and strategies in cannabis branding and advertising.With his extensive experience and passion for the industry, John Shute is a valuable guest for any cannabis business podcast, offering valuable insights and practical tips for success in the ever-evolving cannabis landscape.Find out more about PufCreativ at:https://pufcreativ.com/https://www.linkedin.com/in/john-shute-pufcreativ/https://www.linkedin.com/company/pufcreativ/ 00:00 Introduction to Kaya Cast00:11 Journey into the Cannabis Industry03:22 Marketing and Operations Alignment05:22 Technological Impact on Cannabis Marketing07:45 Building a Strong Brand Foundation10:28 Effective Customer Retention Strategies15:55 The Role of PR in Cannabis Marketing18:08 Maximizing Marketing Spend22:25 Choosing the Right Tech Stack23:02 The Importance of Understanding Your Tech Stack23:45 All-in-One Solutions vs. Custom Tech Stacks24:21 Innovative Technologies for Cannabis Brands25:06 The Role of Mobile Apps in Brand Marketing26:22 Maximizing E-commerce and CRM Capabilities27:51 The Power of Email Marketing29:22 Key Metrics for E-commerce Success30:21 Benchmarking and Competitive Analysis33:00 Internal Resources and Effective Communication36:17 Red Flags When Choosing an Agency39:11 Corporate Responsibility and Community Engagement42:17 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

Join Kaya Cast host Tommy Truong for a candid conversation with Jimmy Young, founder of Pro Cannabis Media and WPCM TV. Jimmy shares his journey from traditional broadcasting to building a nationwide cannabis media network, and why media matters for dispensaries looking to educate customers, build trust, and scale their brands. We dive into the current legal maze—24 states with adult-use, 16 with medical-only, the hemp vs. cannabis distinction, and the push (and frustrations) around rescheduling from Schedule I to Schedule III—plus the tax realities of 280E and the ongoing challenges with regulation and censorship. The episode also explores actionable media strategies for cannabis businesses, including Jimmy’s plan to reorganize Cannabis Coast to Coast News into modular, 10-minute segments and AI-driven reporting, all designed to expand reach without compromising compliance. Hear behind-the-scenes lessons from decades in the newsroom, how to tell credible cannabis stories, and what to expect in 2025 as policy debates, state races, and industry economics evolve. If you’re running a dispensary or cannabis brand, you’ll come away with practical ways to leverage media to educate, reduce stigma, attract partners, and grow your operation. Find more at wpcmtv.com and YouTube, and connect with Jimmy at jimmy@procannabismedia.com. Jimmy Young is a seasoned entrepreneur and cannabis industry expert. With over 20 years of experience in media and broadcasting, Jimmy has become a leading figure in the cannabis space, hosting his own podcast called "In The Weeds with Jimmy Young". As the founder of Pro Cannabis Media, a multimedia platform dedicated to showcasing the latest news, trends, and insights in the cannabis industry, Jimmy is passionate about educating and informing the public about the benefits of cannabis. His mission is to break the stigma surrounding cannabis and promote its medicinal and recreational potential. With his extensive background in broadcasting, Jimmy brings a unique perspective to the cannabis industry, providing a platform for industry leaders, advocates, and entrepreneurs to share their stories and expertise. He is also a frequent speaker at industry events and conferences, sharing his knowledge and insights on the rapidly growing cannabis market. Jimmy's passion for cannabis is evident in his work, as he continues to advocate for legalization and responsible consumption. His experience and expertise make him a highly sought-after guest on cannabis business podcasts, where he shares his wealth of knowledge and experience with listeners.Find out more about Pro Cannabis Media at:https://wpcmtv.com/https://www.linkedin.com/in/jimmy-young/https://www.linkedin.com/company/procannabismedia/ 00:00 Introduction to the Podcast00:45 Personal Anecdotes and Teaching Experience04:04 Pro Cannabis Media: The Beginning06:17 Challenges and Growth in the Cannabis Industry09:17 Federal vs. State Cannabis Laws11:38 The Push for Rescheduling Cannabis16:56 Historical Context and Current Frustrations26:12 Debunking Cannabis Myths27:03 Cannabis vs. Alcohol: A Comparison28:53 Cannabis Industry Insights30:14 2025 Cannabis Predictions33:19 State-Level Cannabis Legalization37:13 Challenges in Cannabis Regulation42:21 The Future of Cannabis Consumption44:01 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

Join Kaya Cast host Tommy Truong for a data‑driven conversation with Ed Keating, co‑founder and Chief Data Officer of Cannabiz Media. Ed shares Cannabiz Media’s origin story—from a bike ride in 2014 to building a nationwide, normalized database of cannabis licenses and owners, and evolving into a CRM with an embedded email tool. You’ll learn how they aggregated state by state data, surfaced multi‑state operator insights, and expanded into market intelligence on mergers and acquisitions, total addressable market, and enforcement trends. The episode also covers how AI accelerates data collection and classification of violations, tracking unlicensed stores and badge data, and the value of this data for banks, insurers, and compliance. We discuss brand positioning in a fragmented market, how operators evaluate expansion opportunities across states, and Ed’s view of the 2025 landscape. If you’re a dispensary looking to scale, a brand expanding across markets, or a fintech navigating license risk, this episode delivers practical, data‑driven insights you can apply today. Find out more about Cannabiz Media at:https://www.cannabiz.media/https://www.cannabiz.media/blog-category/podcastshttps://www.linkedin.com/in/edkeating/https://www.linkedin.com/company/cannabiz-media/ 00:00 Introduction to the Podcast00:21 The Origin Story of Cannabiz Media02:27 Initial Challenges and Pivots07:28 Evolving Use Cases and Market Insights14:51 Future Data Sets and Innovations21:28 Leveraging AI for Data Management26:13 Compliance and Regulatory Insights32:13 Industry Trends and Predictions41:18 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

On the Kaya Cast Podcast, host Tommy Truong chats with Julian Rose, the world-class chocolatier behind Insa, about redefining cannabis edibles through culinary craftsmanship. Julian walks through his journey from a Montreal pastry chef to leading a premium edible program that features real chocolate, fruit purées, and meticulously tempered confections, all while navigating the science and business of cannabis manufacturing. Learn why Insa prioritizes quality and flavor over price, how seed-to-sale control and tailored terpenes create superior experiences, and the challenges and opportunities of state-by-state regulation and wholesale partnerships. From six-month R&D cycles and seasonal launches (think pistachio-Oreo-inspired bars and Fritos milk chocolate) to sleep-focused gummies and multi-cannabinoid blends, this episode reveals how culinary artistry can drive sustainable growth in a crowded market. If you’re a dispensary owner or executive, you’ll gain actionable insights on product development, shelf life, pricing strategies, margins, and retail execution. Visit insa.com to explore their lineup in Massachusetts, Florida, and Pennsylvania, and get Julian’s take on building a premium edible program that keeps the consumer experience at the center. Find out more about Insa at:https://insa.com/https://www.linkedin.com/in/julian-rose-9280a811/linkedin.com/search/results/all/?keywords=Insa%20Easthampton&sid=oOg 00:00 Introduction: From Chocolatier to Cannabis Edibles00:36 Journey in the Chocolate Industry03:54 Transition to Cannabis Consulting04:59 Joining Insa and the Impact of COVID-1906:37 Philosophy of Quality in Cannabis Edibles09:29 Consumer Preferences and Market Trends16:05 Product Development and Culinary Experience26:47 Best-Selling Products and R&D Insights29:13 The R&D Process: From Concept to Commercialization30:24 Creating and Testing New Recipes33:26 The Challenge of Pricing and Market Viability37:16 Cannabis Product Integration and Quality Control41:35 Navigating State Regulations and Market Strategies49:00 Seasonal Products and Market Testing51:56 Conclusion and Final Thoughts #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of Kaya Cast, host Tommy Truong sits down with Marianne Cursetjee, founder of Alibi, to share a candid look at building a multi-state cannabis business from the ground up. Marianne reveals how her e-commerce and marketing background shaped a data-driven, yield-focused cultivation operation, the missteps that taught her to hire the right people, and the realities of growing through price compression in Oregon while expanding asset-light into New York. Learn how two very different markets shape product strategy—from bulk indoor flower in Oregon to packaged pre-rolls and vapes in New York—and how Alibi balances branding, packaging, and IP with regulatory and cost realities. She also explains the alibi brand story, seasonal launches like a spiced apple vape, and the hard-won lessons of leadership, scaling, and staying nimble in a rapidly evolving industry. Meet Mary Cursetjee, a passionate advocate for the cannabis industry and the founder of GreenLeaf Solutions, a leading consulting firm specializing in cannabis business strategy and operations. With over 10 years of experience in the industry, Mary has become a trusted expert and thought leader in the ever-evolving world of cannabis legalization and regulation.Mary’s journey in the cannabis industry began with her involvement in the medical marijuana movement, where she witnessed the power of this plant to positively impact people’s lives. This sparked her passion for educating others and advocating for responsible and sustainable business practices in the cannabis space.As the founder of GreenLeaf Solutions, Mary works closely with cannabis businesses of all sizes, from startups to established companies, to help them navigate the complex regulatory landscape and achieve long-term success. Her expertise in compliance, licensing, and operations has earned her a reputation as a go-to resource for cannabis entrepreneurs and investors.Mary is also a highly sought-after speaker and has been featured on numerous panels and podcasts, sharing her insights on the latest industry trends and best practices. She is a firm believer in the power of networking and collaboration and is always eager to connect with other professionals in the cannabis space.With her extensive knowledge and experience, Mary is a valuable asset to any cannabis business looking to thriveFind out more about Alibi at:https://alibi.co/https://www.linkedin.com/in/mcursetjee/https://www.linkedin.com/company/alibi-co/ 00:00 Introduction to Kaya Cast00:42 From E-commerce to Cannabis Cultivation01:30 Starting the Cultivation Journey02:05 Building the Right Team03:20 Challenges and Learning Curves08:03 First Harvest and Early Struggles09:59 Navigating Market Changes13:46 Expanding to New York19:13 Oregon Market Challenges22:03 Navigating Business Challenges25:08 The Importance of Yield25:43 Quality vs. Quantity27:11 Market Trends and Consumer Preferences28:18 Different Approaches in Oregon and New York33:39 The Story Behind the Brand 'Alibi'40:04 Seasonal Products and Future Plans41:17 Where to Find Alibi #kayacast #cannabis #tips #dispensaries #business #podcast

In this episode of Kaya Cast, host Tommy Truong sits down with George Breiwa, founder of DynaVap, the pioneering mechanical vaporizer that bakes rather than burns. George recounts the origin story—from a 2012 realization that electronics add cost and complexity, to a simple, battery-free device designed for mass affordability. Learn why it's called DynaVap (no electronics, no batteries) and how a basement prototype evolved into a global product with a devoted community.George walks us through the rollercoaster startup journey: a $16,000 tooling hurdle, crowdfund setbacks, PayPal freezes, and high‑risk merchant accounts. He shares how he pivoted to direct-to-consumer pre-orders, built an early adopter fan base, and used forums and video content to educate a curious market about baking over burning.A pivotal shift came with modular components and open collaboration. A notable partnership with Ed’s TT yielded titanium ovens and wood stems, creating a plug‑and‑play ecosystem—the DynaVapVerse—that invites makers to contribute their own flavor and accessories, expanding the brand far beyond its core product.From scaling manufacturing in‑house to ensuring consistent quality, George reveals how international sales became a cornerstone of resilience (40–45% of production exported) and how a culture of gratitude and persistence keeps the team moving forward.If you’re building a cannabis brand or evaluating product strategy, this episode is a masterclass in invention, community-building, and scalable entrepreneurship—with practical takeaways you can apply to growth and operations. Stay tuned for part two as we dive deeper into the DynaVap journey.  Find out more about DynaVap at:https://www.dynavap.com/en-ca?srsltid=AfmBOorUjTQH9JnBSvrmepq96r-eC8rTgoD_wSr4bxSiIDv8E-oeFbdKhttps://www.linkedin.com/in/george-breiwa-19443114/https://www.linkedin.com/company/dynavap/ 00:00 Introduction to the Podcast00:11 The Origin of DynaVap02:09 The Mission to Create an Affordable Vaporizer03:12 The Technology Behind DynaVap06:12 Personal Background and Passion for Engineering08:36 Early Prototypes and Challenges14:21 Crowdfunding Journey and Setbacks21:22 Navigating Payment Processing Issues23:58 Building a Community and Marketing Strategy28:31 Engaging Early Adopters29:24 The Value of First Customers30:25 Product Evolution and Feedback32:25 Collaborations and Innovations35:04 Pursuing Passion and Creativity36:54 Overcoming Business Challenges44:38 Building an International Market49:23 Distribution and Manufacturing Decisions52:35 Concluding Thoughts and Future Plans #kayacast #cannabis #tips #dispensaries #business #podcastDynaVap, mechanical vaporizer, battery-free vaporizer, cannabis hardware innovation, George Breiwa, thermal extraction, analog vaporizer, flame-powered vaporizer, vape without batteries, dry herb vaporizer, sustainable cannabis tech, cannabis engineering, vaporizer design, invention story, startup journey, crowdfunding cannabis products, cannabis entrepreneurship, direct-to-consumer cannabis brand, cannabis manufacturing, cannabis product development, cannabis startup strategy, cannabis community building, vaporizer enthusiasts, modular vaporizer, titanium vaporizer, wood vaporizer stems, Ed’s TT collaboration, DynaVapVerse, open-source cannabis accessories, cannabis ecosystem, vaporizer components, cannabis product innovation, international cannabis sales, cannabis export strategy, startup resilience, business growth, brand storytelling, cannabis product marketing, community engagement, early adopters, customer loyalty, cannabis operations, product scalability, cannabis hardware market, cannabis engineering innovation, cannabis technology, vaporizer quality control, cannabis hardware startup, creative product design, entrepreneurship podcast, cannabis innovation podcast, Kaya Cast, and cannabis business insightsClick here to watch a video of this episode. Click here to view the episode transcript.

On this episode of Kaya Cast, host Tommy Truong sits down with Noel Burkman, co-founder of StrainBrain, to explore how AI and advanced data science are reshaping cannabis retail. Noel explains StrainBrain's meta-analytic approach - combining COAs, consumer sentiment, regional preferences, and product data - to move beyond generic marketing toward personalized, needs-based recommendations. Learn how their four foundational questions - how do you want to feel, how you want to consume, how strong do you want it, and what problem are you solving - help budtenders normalize education, build trust, and guide shoppers to the right product. They discuss segmentation strategies that target the growth opportunities of health-minded, 45+ consumers as well as wellness outcomes like better sleep, focus, and pain relief, and how to expand a dispensary's reach without relying on price cuts. The conversation covers practical deployment - easy website or kiosk integrations, loyalty program tie-ins, and a closed-loop feedback loop to continually refine messaging and offers. They also contrast cannabis and hemp marketing, explain how StrainBrain plans to scale its data-driven engagement, and share actionable ideas for dispensaries to boost frequency, wallet share, and loyalty through a more personal, wellness-focused shopping experience.With a background in finance and marketing, Noel has a unique understanding of the business side of the cannabis industry. He has helped numerous companies navigate the complex legal and financial landscape of the industry, allowing them to achieve success and sustainable growth.As a thought leader in the cannabis space, Noel is a sought-after speaker and has been featured in various industry events and publications. He is also the host of the popular podcast, "Cannabis Conversations," where he interviews top professionals and entrepreneurs in the cannabis industry.In addition to his work with Green Leaf Consulting, Noel is also a passionate advocate for cannabis legalization and education. He is a member of several cannabis advocacy groups and regularly volunteers his time to educate the public about the benefits of cannabis.Noel's extensive knowledge and experience in the cannabis industry make him a valuable guest on any cannabis business podcast. He is dedicated to helping businesses thrive in this rapidly growing and ever-changing industry, and his insights and expertise are sure to provide valuable insights for listeners.Find out more about StrainBrain at:https://www.strainbra.in/https://www.linkedin.com/in/noelburkman/https://www.linkedin.com/company/strainbrain/ 00:00 Introduction to Kaya Cast00:11 Journey into Cannabis Tech01:19 Consumer Education in Cannabis02:56 Targeting Health and Wellness04:24 Segmentation and Marketing Strategies06:28 Challenges in Dispensary Operations08:15 StrainBrain: Enhancing Customer Experience11:33 Future of Cannabis Marketing17:56 Data-Driven Product Development22:05 Understanding Regional Preferences in Retail22:49 Strategies for Increasing Retail Sales23:50 Creating Awareness and Marketing Creativity26:43 Leveraging Technology for Customer Engagement29:56 Implementing AI in Retail Environments34:41 Enhancing Customer Experience and Loyalty41:06 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcastcannabis retail technology, AI in cannabis, StrainBrain, cannabis data analytics, dispensary software, cannabis personalization, predictive retail analytics, cannabis machine learning, budtender education tools, cannabis business strategy, dispensary marketing, cannabis loyalty programs, cannabis consumer insights, cannabis segmentation, cannabis for wellness, cannabis for sleep, cannabis for pain relief, cannabis for focus, cannabis product recommendations, terpene data, cannabis COAs, cannabis sentiment analysis, cannabis marketing automation, dispensary innovation, data-driven cannabis, cannabis consulting, cannabis entrepreneurship, cannabis industry trends, AI-powered dispensary, cannabis retail operations, cannabis product discovery, dispensary customer engagement, cannabis brand loyalty, cannabis technology startups, cannabis predictive modeling, cannabis recommendation engine, dispensary optimization, cannabis growth strategy, cannabis market intelligence, cannabis product differentiation, wellness cannabis products, cannabis e-commerce integration, AI for retail, cannabis CRM systems, data science in cannabis, cannabis education, cannabis brand trust, cannabis user experience, cannabis innovation podcast, dispensary management tools, consumer-driven cannabis retail, personalized cannabis shopping