Marketing Boost Solutions

Your next customer may need a better reason to choose you… not another discount. In this special live-session episode of the Marketing Boost NEXT, Captain Marco Torres and Glenn Purdy brainstorm with Harlequin Murray, Reese Copeland, and Bryant Wilson for a practical conversation about using incentives to generate leads, encourage referrals, and build stronger customer relationships. Harlequin shares how travel incentives helped her reach an average of 10–15 one-on-one meetings a month and how two donated trips helped a nonprofit raise $770 at a silent auction.From Reese’s memorable pink-plunger introduction to Bryant’s family reunion fundraising plans, the conversation opens up creative ways to reward appointments, referrals, donations, and repeat business. Explore QR-code giveaways, customer appreciation, and a live Spin-to-Win campaign demonstration, with ideas you can adapt to your own business. Give people a reason to take the next step and a reason to remember your business. The sale may come later. The reason they remember you can start today.   #MarketingBoost #IncentiveMarketing #LeadGeneration #ReferralMarketing #MBSPodcast ⏱ Episode Highlights02:57 Travel incentives that sparked more networking meetings05:47 Reward referrals—not just completed sales10:44 Family reunion fundraising ideas13:18 Using limited rewards to encourage action24:49 QR codes, appointment rewards & warmer follow-ups29:24 Customer appreciation & the law of reciprocity32:56 Choosing rewards for repeat customers34:00 A trade-show giveaway generates roughly 482 leads34:57 Spin-to-Win & AI campaign-builder demonstration🎙 Missed Previous Episodes?Level up your strategy. Catch every episode here: 👉 https://www.marketingboostsolutions.com/mbs-podcast-blogNeed More Leads? More Sales? 🚀 Want More Leads AND Better Conversions?Marketing Boost helps businesses increase sales using high-value incentives instead of discounts.👉 Try Marketing Boost FREE https://MarketingBoost.com🎯 Not a Marketing Boost Member Yet? Book your FREE Brainstorm Session and see how to use incentives to drive growth:👉 https://api.automationbooster.com/widget/appointment/brainstorm-session/mb⚙️ Want to Automate Your Growth? Scale smarter with Automation Booster, the all-in-one CRM built to integrate travel incentives into your campaigns.

You’re investing in health benefits for your team. But do your employees understand what they’re getting and how to use it? On this episode of the Marketing Boost Solutions Podcast, Capt. Marco Torres sits down with Bill Hammett, founder of Hammett Health Insurance Services, to explore the gap between what employers spend and what employees actually value.Bill breaks down the forces behind rising healthcare costs and shares practical ways to get more from a benefits program. This isn't just another conversation about the headaches of health insurance. It's about empowering you, the business owner, to get more value from one of your biggest expenses and, in the process, build a stronger, more loyal team. ⏱ Episode Highlights03:20 Building expertise as healthcare rules changed05:10 Facing doubt as an entrepreneur07:21 Why employees miss the value of their benefits08:08 How to communicate the full benefits package09:21 Why healthcare costs keep rising15:38 Bill’s perspective on the Affordable Care Act19:19 Which businesses can benefit?21:03 Bill’s ideas for improving healthcare costs30:15 Why benefits education matters year-roundConnect to Bill Hammett  belowWebsite: http://www.hammetthealth.com/  LinkedIn:  http://www.linkedin.com/in/billhammett Facebook: https://www.facebook.com/billhammett4 🎙 Missed Previous Episodes?Level up your strategy. Catch every episode here: 👉 https://www.marketingboostsolutions.com/mbs-podcast-blogNeed More Leads? More Sales? 🚀 Want More Leads AND Better Conversions?Marketing Boost helps businesses increase sales using high-value incentives instead of discounts.👉 Try Marketing Boost FREE https://MarketingBoost.com🎯 Not a Marketing Boost Member Yet? Book your FREE Brainstorm Session and see how to use incentives to drive growth:👉 https://api.automationbooster.com/widget/appointment/brainstorm-session/mb⚙️ Want to Automate Your Growth? Scale smarter with Automation Booster, the all-in-one CRM built to integrate travel incentives into your campaigns.

AI can accelerate your business, but if the foundation is broken, it may only accelerate the chaos. In this episode of the Marketing Boost Solutions Podcast, Captain Marco Torres sits down with Elias Curtis, Founder and CEO of Transformed Design Inc., to reveal what businesses truly need before AI and automation can deliver meaningful results.Drawing from more than 17 years in digital marketing, Elias shares how to generate qualified leads, connect your website and CRM, track the numbers that matter, and build systems that support sustainable growth. You’ll also discover why AI still requires human oversight and why the businesses that master both technology and strategy will have the advantage.This conversation was a powerful reminder that building a successful business is about having the right systems in place. It’s about working smarter, not just harder. Listen to the full episode and walk away with a clearer roadmap for your marketing and a renewed sense of control over your business growth.⏱ Episode Highlights02:05 – Building a digital agency over 17+ years06:20 – Why marketing fundamentals still matter10:45 – The biggest mistakes businesses make when scaling15:30 – Generating qualified leads without wasting your budget20:40 – Why lead quality matters more than lead volume25:15 – How AI is changing marketing and small business30:10 – The truth about AI and human oversight34:55 – Where entrepreneurs should begin with automation39:40 – Connecting your website, CRM, ads, and follow-up44:25 – The KPIs every growing business should track49:05 – SEO, GEO, and visibility in AI-powered search53:50 – Breaking through a business growth plateau58:15 – Building systems for sustainable long-term growth01:01:20 – Complimentary AI & Website Growth AssessmentConnect to Elias Curtis  belowWebsite: https://www.transformeddesign.comBusiness Platform: https://www.businesslaunchos.comLinkedIn: https://www.linkedin.com/in/eliascurtisFacebook: https://www.facebook.com/transformeddesignincInstagram: https://www.instagram.com/transformeddesignYouTube: https://www.youtube.com/@TransformedDesign7🎙 Missed Previous Episodes?Level up your strategy. Catch every episode here: 👉 https://www.marketingboostsolutions.com/mbs-podcast-blogNeed More Leads? More Sales? 🚀 Want More Leads AND Better Conversions?Marketing Boost helps businesses increase sales using high-value incentives instead of discounts.👉 Try Marketing Boost FREE https://MarketingBoost.com🎯 Not a Marketing Boost Member Yet? Book your FREE Brainstorm Session and see how to use incentives to drive growth:👉 https://api.automationbooster.com/widget/appointment/brainstorm-session/mb⚙️ Want to Automate Your Growth? Scale smarter with Automation Booster, the all-in-one CRM built to integrate travel incentives into your campaigns.

Growing your business is exciting, but scaling it successfully takes more than increasing sales. Behind every valuable company is a strong financial foundation, efficient systems, and a strategy designed for long-term growth, attracting investors, and creating a business that's built to last.In this episode, Capt. Marco Torres sits down with veteran finance executive Jeff Glick, founder of Start U Up and Head of U.S. Operations at Outsourced CFO. With more than 30 years of experience spanning private equity, hedge funds, family offices, and high-growth companies, Jeff shares what separates businesses that simply grow from those that become truly valuable. Discover practical insights on financial leadership, business expansion, investor readiness, franchise value, and the systems that help companies scale with confidence.Because building a business is one thing. Building one that lasts is something else entirely. Stop chasing growth—and start building lasting business value.⏱ Episode Highlights00:35 Meet Finance Executive Jeff Glick01:37 The Missing Financial Foundation Behind Growth02:38 Jeff's Journey from CFO to Entrepreneur04:00 Building Businesses That Scale06:35 Understanding Franchise Value08:05 Why Owners Should Plan Their Exit Early10:05 Common Growth Mistakes Entrepreneurs Make12:30 Creating a Business with Lasting Value 15:58 Inside the Outsourced CFO Process18:55 When Should You Bring in a CFO?21:30 Using AI to Improve Financial Operations23:20 What Investors Want to See26:58 Preparing Your Business for Capital & Growth33:30 Where Every Entrepreneur Should Start35:55 Investing in Financial Leadership37:08 The Mindset Shift That Changes Everything39:40 Building Better Systems for Long-Term SuccessConnect to Jeff Glick  belowWebsite: https://www.ocfo.com/LinkedIn: https://www.linkedin.com/in/jeffreyglick/ 🎙 Missed Previous Episodes?Level up your strategy. Catch every episode here: 👉 https://www.marketingboostsolutions.com/mbs-podcast-blogNeed More Leads? More Sales? 🚀 Want More Leads AND Better Conversions? Marketing Boost helps businesses increase sales using high-value incentives instead of discounts.👉 Try Marketing Boost FREE https://MarketingBoost.com🎯 Not a Marketing Boost Member Yet? Book your FREE Brainstorm Session and see how to use incentives to drive growth:👉 https://api.automationbooster.com/widget/appointment/brainstorm-session/mb⚙️ Want to Automate Your Growth? Scale smarter with Automation Booster, the all-in-one CRM built to integrate travel incentives into your campaigns.

What if the most overlooked marketing channel today is the one sitting in your mailbox? In a world flooded with emails, social media ads, and AI-generated content, could an old-school marketing strategy actually outperform modern digital tactics?In this episode of the Marketing Boost Solutions Podcast, Capt. Marco Torres sits down with Dr. Wilson Zehr, entrepreneur, startup veteran, professor, and marketing strategist, to uncover why direct mail is making a powerful comeback. With over 25 years of experience launching technology startups and helping raise more than $60 million in venture capital, Dr. Zehr shares how physical marketing creates trust, cuts through digital noise, and delivers measurable results. Discover how businesses can combine direct mail with digital marketing to increase engagement, generate more leads, and build stronger customer relationships.🎧 Tune in and walk away with actionable ideas you can test right away, whether you’re a small local business or a growing startup. The future of marketing isn't digital or physical… it's knowing how to strategically combine both. ⏱ Episode Highlights03:10 Why Direct Mail Is Making a Major Comeback07:25 The Trust Factor: Why Physical Mail Creates Credibility11:45 Cutting Through Digital Noise and Inbox Fatigue16:20 The ROI Behind Direct Mail Marketing20:05 Combining Digital and Physical Marketing for Better Results25:30 Using Direct Mail to Re-Engage Lost Leads30:10 Common Marketing Mistakes Businesses Make Today35:40 How Small Businesses Can Start Testing Direct Mail40:15 Entrepreneurship, Innovation, and Solving Real Problems45:20 The Mindset Behind Long-Term Business SuccessConnect to Wilson Zehr  belowWebsite: https://www.zairmail.com/ IG: https://www.instagram.com/wilsonzehr/ FB: https://www.facebook.com/wilson.zehr LinkedIn: https://www.linkedin.com/in/wilsonzehr 🎙 Missed Previous Episodes?Level up your strategy. Catch every episode here: 👉 https://www.marketingboostsolutions.com/mbs-podcast-blogNeed More Leads? More Sales? 🚀 Want More Leads AND Better Conversions?Marketing Boost helps businesses increase sales using high-value incentives instead of discounts.👉 Try Marketing Boost FREE https://MarketingBoost.com🎯 Not a Marketing Boost Member Yet? Book your FREE Brainstorm Session and see how to use incentives to drive growth:👉 https://api.automationbooster.com/widget/appointment/brainstorm-session/mb⚙️ Want to Automate Your Growth? Scale smarter with Automation Booster, the all-in-one CRM built to integrate travel incentives into your campaigns.