The Conscious Pod
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Helping law firms become more successful online with top tips, advice and expertise from our team.
Topics will cover search engine optimisation (SEO), pay-per-click (PPC) advertising, website design, social media, digital PR and copywriting alongside guest appearances discussing marketing within law firms.
Topics will cover search engine optimisation (SEO), pay-per-click (PPC) advertising, website design, social media, digital PR and copywriting alongside guest appearances discussing marketing within law firms.
21 Episodes
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In this episode, we’re diving into the world of law firm culture with Amy Sawbridge, brand and people strategist and founder of Sawbridge Consulting. We talk about why culture is no longer a 'nice to have' in professional services, how law firms can align brand and values to attract and retain top talent, and what it takes to create meaningful change that’s more than just a perks package.
In this episode, we’re diving into the SEO shake-up sparked by AI. Is traditional search really on its way out? Or is this just another evolution that savvy firms can ride to their advantage? We’re joined by Search Marketing Manager Matt Nicholls, who shares grounded insights, fresh data, and clear-headed advice for firms feeling overwhelmed by AI hype.
This year, Mental Health Awareness Week focuses on ‘community’ - something that’s vital for good mental health, especially in high-pressure environments such as law firms. In this episode, I’m joined by Patrick Melville from Melville Mental Solutions (MMS) to explore how law firms can build stronger communities that support wellbeing and good mental health. Patrick is an ex-marketer and recently had his own wellbeing trauma. He re-trained to be a mental health expert and is now focused on being the catalyst to empower anyone's mental health through his mental health programmes, including with MHFA England. He is also a LawNet preferred supplier and brings a unique insight into mental health through his own experiences and expertise in the industry.
In this episode of The Conscious Pod, we’re joined by Joanna Cunningham, Head of Digital PR at Conscious, to explore how law firms can leverage digital PR to enhance their online presence. We break down the key differences between traditional and digital PR, discuss the essential components of a successful PR strategy, and dive into real-world examples of impactful campaigns.Joanna also shares expert tips on media outreach, reactive PR, and using data-led campaigns to boost visibility. Plus, we look ahead to emerging digital PR trends in 2025 and beyond.If you’re a legal marketer looking to elevate your firm’s PR efforts, this episode is packed with actionable insights you won’t want to miss!
Guest and Law Firm Marketing Club Community Manager Sophia Stancer, discusses the latest findings from the ‘What Clients Want’ survey. In its fifth year, this research has become the leading study of its type in the UK legal sector and is an invaluable tool for law firms to understand what clients look for when choosing a law firm, their experiences and expectations and the key issues that matter to them.
In this episode of The Conscious Pod, we welcomed Graham Archbold from Chorus Insight. Graham discusses the importance of getting client feedback, and how you can get detailed and beneficial client feedback.Graham's top advice is, "If you aren't going to do something with the client feedback you receive, don't bother doing it!"If you'd like to find out more about Chorus Insight, please go to: https://www.chorusinsight.com/
In this episode of The Conscious Pod, I was joined by Anna Yarde, a Barrister at Harcourt Chambers.Anna, without meaning to, has become a big voice on LinkedIn in her chosen content pillars. Anna has built up a strong following, and a high level of engagement on her LinkedIn posts by investing in her personal brand.In this episode, Anna discusses how she has created her personal brand and her top tips for other barristers and lawyers wondering how to create a personal brand too.To connect with Anna on LinkedIn, please go to: https://www.linkedin.com/in/anna-yarde-6983b5b2/
In this episode of the Conscious Pod, Senior Marketing Executive Maddie Platt is joined by Hannah Perryman, Senior Marketing Account Manager at Consortium - more than marketing.Maddie and Hannah discuss the similarities and differences between marketing for accountancy and law firms, how they can support one another and how to portray trust in marketing for law and accountancy firms.Find out more about Consortium here: https://www.consortiumbiz.co.uk/
In this episode of The Conscious Pod, Senior Marketing Executive Maddie Platt is joined by Lou Gilbert from Consortium – more than marketing. Lou has been working in professional services marketing for more than 20 years. She's worked in-house at a Magic Circle law firm and a Top 5 Accountancy Practice as well as with smaller niche legal practices and firms. Lou is heavily involved in submitting legal Directories and improving submissions for her clients which is why she is discussing legal Directory submission best practices today.In this episode of The Conscious Pod, Lou shares her advice on whether all law firms need to be submitting legal directory submissions, how law firms can utilise the information they submit in their wider marketing and what makes a good legal directory submission.If you'd like to get in contact with Lou, you can do so by emailing lou@consortiumbiz.co.uk.If you've enjoyed this episode of The Conscious Pod, don't forget to like, share, subscribe and comment wherever you get your podcasts.
In this episode of the Conscious Pod, Senior Marketing Exec, Maddie Platt is joined by Law Firm Marketing Club (LFMC) Community Manager, Sophia Stancer.The Law Firm Marketing Club (LFMC) is a supportive community dedicated to helping law firms to do better marketing. This may be to get more clients, earn more fees, improve know-how and skills, or it may be to share and collaborate with other law firms across the UK.In this episode of the Conscious Pod, Sophia explains a little about what the LFMC offer, how she creates a community for the members and why community is so important for law firm marketers.She also discusses the best piece of marketing advice she's been given, and the trends she thinks law firm marketers will be concentrating on for the remainder of the year.
In this episode of the Conscious Pod, Senior Marketing Exec, Maddie Platt is joined by Social Media Manager, Laura Morris where they discuss law firm's social media and how to create a successful social media strategy.00:00-01:00 - An introduction to Laura, Social Media Manager01:01-02:00 - What are the key components to a social media strategy? Are these changing?02:00-04:15- What type of content are most successful for law firms?04:16-08:35 - How do you strike a good balance between different types of content in your social media strategy?08:36-10:11 - An overview of social media analytics10:12-12:25 - An overview of paid advertising for law firms12:26-15:00 - Videos for social media15:01-20:30 - Is brand voice important for law firm social media20:31-23:17 -Tips for social media when you have limited resources23:18-27:13 - Business pages engaging with individuals27:14-29:53 - Social media trends in 202429:54-35:23- Resources for keeping up with social media trends/updates
In this episode of The Conscious Pod, we discuss all things law firm marketing with Head of Account Management Dan Hodges.Dan has over 16 years of experience in the legal sector, ranging from business development to practice management and strategic planning. Dan has worked with over 300 law firms, helping them gain a better understanding of how they can become more successful online.
In this episode of The Conscious Pod, Senior Marketing Exec Maddie Platt is joined by Head of Content Georgia Davies to discuss all things legal sector copywriting regarding AI.AI has been thrust into our lives, and it doesn't look like it's going anywhere. So, how can law firms embrace AI, what are the risks they need to be aware of, and how is AI going to evolve in legal sector copywriting in 2024? Georgia discusses her top tips and best practices in this episode of The Conscious Pod.
Does networking in the legal sector come naturally to you? If not, Laura Jimenez, Account Manager at Conscious Solutions shares some of her top tips for networking in the legal sector.Laura shares some of her stories and experiences of being in the legal sector for just over a year!
Listen to our Conscious Pod episode with Stephen Brown from Lights on Consulting. Stephen is an IT Consultant at Lights-On Consulting and works with clients to solve complex IT and Management challenges.00:00-2:59 An introduction to Lights on Consulting and their focus on the legal sector.2:59-7:00 Why Stephen and Lights on Consulting enjoy working within the legal sector.7:01-9:39 The importance of IT security for law firms9:40-16:09 IT Service Quality16:10-17:37 Should your IT security be in-house or outsourced?17:38-23:27 A discussion into CTS, and what the industry as a whole will learn from this.23:28-27:24 3 top tips for law firms IT security
David Sparkes is the founder of Millbourn Ross, a sector specialist M&A broker for law firms and legal technology companies.Some of you may know David from a former life as founder of Burlington Media Group, which operates three well-known communities in the legal sector.Since exiting in 2020, David has focused on supporting business leaders with their growth and exit strategies. In this episode of the Conscious Pod, Managing Director David Gilroy discusses the current M&A market for law firms in 2024, how to prepare for an M&A and all you need to know about run-off cover, will banks and more.Skip to the bit you want:00:00-03:21: An introduction to David Sparkes and Millbourn Ross.03:22-6:13: The current landscape and direction of law firms in 2024.6:14-9:12: Who do you think will be the next big law firm?9:12-10:54: What do you like about working in the legal sector?10:55-14:29: What are five things law firms can do to prepare for an M&A?14:30-18:19: How are M&S being funded?18:19-23:57: What do you need to understand about run-off cover?23:57-27:42: The challenges for law firms in the M&A market.27:43-31:00: Some final top tips and advice for M&As in 2024.31:00-End: What is your opinion on Axiom Ince?If you have any questions about this episode, please get in touch with Maddie at maddie@conscious.co.uk.
In this episode of the Conscious Pod, Design Director Tracey Stock, Search Marketing Manager Matt Nicholls and PPC Executive Owen Griffiths have an open and honest conversation about the mental health and the formation of the Conscious Wellbeing Team.
In this episode of the Conscious Pod, Social Media Manager Laura Morris discusses her favourite thing about working on businesses' social media profiles. She also discusses the biggest challenges law firm's are facing when it comes to social media, and the trends she expects to see for law firm social media in 2024.
In this episode of the Conscious Pod, Grace discusses the importance of accessibility in website content and her top tips for creating accessible content for your law firm website.
In this episode of the Conscious Pod, Head of SEO Jamie Stevens discusses his top tips for law firm search engine optimisation. Jamie touches on Google Analytics 4 (GA4) and the key differences between GA4 and Universal Analytics.Jamie also covers the benefits of utilising GA4 and how to implement GA4 with other tools and platforms.
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