MSP Corner

What does your financial future look like? We interview the VP of Retirement Planning from Invst and he gives us some insight on how he helps CEOs of MSPs plan for their financial future and reduce that tax bill. Invst is an independent. Registered Investment Advisory firm, their mission is to educate, guide, and counsel entrepreneurs to achieve their full financial potential. They want to help you live the life you want to live. Their job is to educate, guide, and counsel you toward that end. Listen in on our conversation with Steven Shackelford.

We interview the CEO at Stellar Insight and they are about helping CEOs achieve excellence in revenue, growth, customer experience, and personal evolution. Their CEO, Brad Smith has been an executive coach for ambitious CEOs who want at least a consistent extra zero in revenue. He coaches CEOs, for organizational and personal growth. He also runs a Master Class for Deep Intuition development for CEOs and R&D teams. He has studied mysticism, intuition, and human development for more than 55 years. He has taught this class to private students for more than 8 years. Brad shared some brilliant insights when it comes to retaining and hiring employees. Listen in on a very insightful conversation.

We interview the CEO at Rialto Marketing and he had a lot to share on why MSPs fail when it comes to marketing. Dont stress, there is hope.Tim is an entrepreneur/business owner with marketing and growth expertise. He has 25+ years of entrepreneurial experience with a passion for developing and growing businesses. Tim started in 2013 and has been helping MSPs build and manage their marketing engine to get where they want to go faster. They do that by identifying and removing revenue roadblocks in three key marketing areas: Strategy, which serves as your fuel; Planning, your marketing vehicles; and Leadership, the driver behind it all. Aligning these three elements is crucial for accelerating your revenue growth.

We interview Jay McBain a respected thought leader in the channel ecosystem. Jay was named Global Channel Influencer of the Year by Channel Futures Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines top thought leadership lists, he is often sought out for industry guidance and future trends. He has spent his 30-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, ChannelEyes, and Forrester. Jay provides some surprising data in the MSP world, and let me just say, it was all sunshine and smiles. Listen in on Jays thoughts on the MSP market the next 10+ years.

Most MSPs are not leveraging the social media channel to build on their authority, rapport with their following, trust and credibility. Many of you are asking yourselves, which social media platform is ideal. You need to ask yourselves, where does my ideal client go to collect data? Is my ideal client following my company LinkedIn and Facebook page?

We had another session where we discuss marketing challenges MSPs are having. We gave some great pointers when it came to the website and the messaging.

In this podcast episode, we discuss N-able's MarketBuilder, a powerful tool designed to empower MSPs in marketing their services effectively. MarketBuilder equips MSPs with customizable content and campaigns tailored to their unique offerings, enabling them to reach and engage their target audience more efficiently. Discover how this platform supports MSPs in enhancing their marketing strategies and expanding their client base seamlessly. Go here to request a demo of MarketBuilder: https://pages.n-able.com/marketbuilder.html?utm_medium=social&utm_source=sbmsp_facebook&utm_campaign=multi-glbl-l-dgc-market_builder_social_fb-2024-06-07

During this podcast, Gregory and Fernando discuss how a sales process needs to be in place if you plan to have a succesful sales career. We discuss a few strategies, but the overall concensus is that you must follow strict guidelines if you plan to close more MSP sales.

During our podcast, we interview the CEO on how Lionfish Cybersecurity is revolutionizing industry compliance with free training sessions. Their initiative equips professionals with essential knowledge on regulatory requirements and best practices, empowering businesses to navigate complex cybersecurity landscapes confidently. By offering accessible, expert-led training, Lionfish ensures organizations can enhance their security postures and meet compliance standards effectively, reinforcing resilience against modern cyber threats.

The founders of an MSP built the MSP Corner and as part of our offering, the Expert Corner is a channel on our platform that allows CEOs of MSPs to join our call and discuss their goals, challenges and we are here to offer them guidance. We touch on what we plan on discussing during this monthly call.

We interview the Mordy Fried, the CEO of Sharken. Sharken is a platform for MSPs to easily and efficiently conduct cyber risk assessments on their clients. They give MSPs a clear, repeatable process to conduct Risk Assessments that any of our team members can perform. Their clients are thrilled–because they are given what they need. The MSPs are thrilled–because their clients are safer (and it’s an easy in to adding necessary services to their package). Their employees are happy–because their work is clear, streamlined, and efficient.

During our podcast, we interview Charlie Dino, the CEO of Griffin Global. Griffin Global provides IT firms with cutting-edge solutions spanning cloud computing, cybersecurity, and software development. Their comprehensive services include tailored consultancy, infrastructure optimization, and innovative AI integration. With a focus on scalability and efficiency, GriffinGlobalTech empowers IT firms to navigate complex technological landscapes and achieve sustainable growth.

We interview Nick Wolf from Cork. Cork is a Cyber Warranty offering that MSPs can resell to SMB cLinkedInents that offers financial protection in the event of a Cyber Attack. With real-time monitoring for lapses in coverage, no deductibles, no lengthy security questionnaires, poLinkedIncy activation within minutes and financial payout coverage within hours; Cork becomes any easy decision for SMBs looking for an alternative or supplement to traditional Cyber Insurance.

During this podcast, the founders discuss why they developed the MSP Corner platform. Tune in and get a glimpse on the value we will be offering MSPs, VARs and IT firms stuck in the break/fix model. The goal is to produce content that will give guidance on how to sell value, marketing their services, and we have lined up resources that will help IT firms scale.

MSPX offers a wider selection of MSP contracts to choose from, allowing them to find a contract that best fits their needs and budget. It also provides a platform for buyers to compare different contracts and their terms, making it easier to make an informed decision. Additionally, a marketplace can help treamline the purchasing process and reduce the time and effort required to negotiate contracts, making it more efficient for buyers. Forsellers, MSPX provides a convenient platform for them to reach a larger audience and expand their customer base. This can help increase the exposure of their MSP services, potentially leading to more business opportunities. Additionally, a marketplace can provide a quick and simple way for sellers to monetize their existing MSP contracts, freeing up resources and reducing costs. Overall, a marketplace for buying and selling MSP contracts can bring significant benefits to both buyers and sellers by providing a platform for them to easily connect, transact and scale their businesses.

In the last and 3rd series, we discuss the break/fix model and why they need to transition to the MSP model. We main focus on generating new business, but what is the best approach. As an MSSP owner, we have done it all. We know what works and what does not work. We touch on cold calling, emailing, LinkedIn, network partners, speaking engagements and networking groups.

We interview Intergrids principle on the value they bring to the MSP world. InterGrid, is a complete Private Labeled Managed Services program that enables VARs, and IT firms to offer a full scope of Managed Services, under your brand, in 120 days or less, without the large capital outlay or risk typically associated with building a practice from scratch. Listen in on the conversation of how Intergrid can help take your IT firm to the next level.

Starting an MSP side hustle would have been a challenge 20 years ago. IT admins who are itching to start their own business no longer must quit their FT job and achieve their goals of building a business. The founders at the MSP Corner discuss the abundance of resources available to entrepreneurs who are considering taking this big step. Starting an MSP is not easy, but it’s no longer a huge challenge or financial risk it was 20 years ago.

If you have SEO in place, metrics are critical. If you do not, consider doing a thorough job of researching SEO. SEO (Search Engine Optimization) is crucial for a firm's online success because it enhances visibility on search engines. By optimizing website content and structure, SEO increases the likelihood of appearing in top search results. This drives organic traffic, improves online presence, and boosts the chances of attracting potential customers. In a competitive online landscape, effective SEO strategies are essential for reaching and engaging a broader audience, ultimately contributing to the overall success of the business.

 We are talking hypotheticals. Your marketing is dialed in, your sales process is firing on all cylinders, but you cant meet the demand or expertise for a specific industry. We discuss how much easier it is to scale an MSP than it was 15+ years ago. There are plenty of resources in place that help IT firms scale on-demand.