Don't Panic PPC Podcast

Don't Panic PPC is the podcast where PPC professionals share honest conversations, practical advice and real experiences from across the industry.Are PPC conferences actually worth attending? And do you need to get on stage to make a name for yourself in the industry?In this episode, Meriem, Veronica and Thuha discuss conference season, starting with HeroConf moving into its own venue away from BrightonSEO. We're not entirely in agreement about the change. Is having a dedicated PPC space a positive step for the industry, or are we missing an opportunity to bring PPC and SEO closer together at a time when collaboration matters more than ever?We also talk about how we decide which conferences are worth attending, from networking and catching up with industry friends to finding talks that offer genuinely practical advice. With so many events competing for our time and money, what actually makes one worth the trip?And then there's speaking at conferences. We share our different experiences of pitching, presenting and dealing with nerves, including why you shouldn't feel pressured to get on stage just to prove your expertise. If speaking is something you'd like to try, we also discuss where to find support and encouragement from people in the industry.You'll hear about:HeroConf and BrightonSEO separating, and what it could mean for PPC and SEO collaborationHow to decide which PPC conferences are worth attendingThe importance of networking and practical takeawaysWhy we choose to pitch and speak at industry eventsDealing with nerves and the pressure to become a conference speakerHow communities can help you take your first steps into public speakingDon't Panic PPC is the no-fluff podcast about PPC, paid social and the reality of working in paid media.Hosted by Meriem Nacer, Thuha Wright and Veronica Ruiz Morcillo, we bring three different perspectives from agency life and running our own businesses. We talk Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, AI and everything else the platforms throw at us, alongside freelancing, careers, running a business, supporting junior marketers, women in the industry and the lessons we've learned along the way.Whether you're just getting started, working agency-side or in-house, freelancing, running your own business or you've been doing this for years, expect practical advice, honest conversations, different opinions and the occasional rant.Join the Don't Panic PPC Community:https://www.4mdigitalconsulting.com/dont-panic-ppcFollow us on Instagram:https://www.instagram.com/dontpanicppc/Connect with us on LinkedIn:Veronica Ruiz Morcillo: https://www.linkedin.com/in/verorumorThuha Wright: https://www.linkedin.com/in/thuhawright/Meriem Nacer: https://www.linkedin.com/in/meriemnacer/And remember, we're all figuring it out as we go. Don't Panic.

Don't Panic PPC is the podcast where PPC professionals share honest conversations, practical advice and real experiences from across the industry.In this episode, Meriem, Thuha and Veronica catch up after BrightonSEO and PPC Hero, sharing their highlights, favourite talks and some of the biggest takeaways from the event.We also revisit the Top PPC Influencers list and take a closer look at what being an "influencer" in PPC actually means. Is being influential the same as being great at PPC? What does it take to make these lists? And if you're doing brilliant work but don't want to spend your life posting on LinkedIn, how else can you build visibility in the industry?That brings us to industry awards. As PPC award judges, we share what we've learned from reading entries, what can make an entry stand out and why you might be doing award-worthy work without even realising it.As Meriem puts it: "If you do not put yourself forwards for awards, you don't win them."You'll learn:What the Top PPC Influencers list actually measuresWhy being influential isn't the same as being great at PPCWhy you shouldn't compare your PPC career to an influencer rankingWays to increase your visibility without constantly posting on social mediaHow communities can help you share your knowledge and build your reputationWhy industry awards are worth consideringWhat PPC award judges look for when reviewing entriesWhy following the judging criteria mattersHow storytelling can help make an award entry stand outWhy sometimes you simply need to put yourself forward🎙️ About Don't Panic PPCDon't Panic PPC is the podcast for paid media people who want to stay ahead of the ever-changing world of digital advertising. Each episode features honest conversations with PPC experts, agency leaders, in-house marketers and industry specialists, sharing practical strategies, career advice and real-world experiences you can apply to your own campaigns.Whether you're just starting out or have years of experience, Don't Panic PPC is here to help you learn, grow and become a better marketer.🎧 Subscribe so you never miss a new episode.Chapters00:00 Welcome & what we're talking about00:26 BrightonSEO & PPC Hero – our highlights08:37 The Top PPC Influencers list12:16 How the PPC influencer rankings actually work15:38 Being influential vs. being great at PPC18:00 Getting noticed without posting on LinkedIn 24/718:54 Industry awards & putting yourself forward20:01 What PPC award judges actually look for21:22 "If you do not put yourself forwards for awards, you don't win them"22:33 The cost of entering awards & making the business case23:54 You might be doing better work than you think24:52 Wrapping up & where to find us

Don't Panic PPC is the podcast where PPC professionals share honest conversations, practical advice and real experiences from across the industry.How do you actually find clients when you start freelancing in PPC? And what happens if you don't already have a network of people who know what you do?In this episode, Meriem, Veronica and Thuha share their experiences of finding freelance work, why so many opportunities come from relationships built years earlier, and how communities can help you build those connections. We also discuss whether going straight into freelancing is realistic for someone new to PPC, the differences between agency and in-house experience, and why white-label agency work isn't necessarily the best place for beginners to learn.Then there's getting yourself noticed. Do you need to specialise in one industry, build a personal brand or post on LinkedIn every day? We have some fairly strong opinions about creating content just for the sake of it! And in a rather unexpected moment, we discover how Thuha has been getting enquiries from people finding her through ChatGPT, so naturally we put it to the test during the recording.Whether you're thinking about going freelance, struggling to find clients or looking for ways to build your reputation without turning LinkedIn into a full-time job, this episode shares what we've learned from our own experiences.You'll hear about:Where freelance PPC clients come from and why networking mattersBuilding connections through communities, colleagues and other marketersAgency vs in-house experience and whether beginners should go straight into freelancingFinding opportunities through white-label work and freelance platformsNiching, LinkedIn and getting noticed without constantly promoting yourselfHow ChatGPT is becoming another way for potential clients to discover PPC freelancersDon't Panic PPC is the no-fluff podcast about PPC, paid social and the reality of working in paid media.Hosted by Meriem Nacer, Thuha Wright and Veronica Ruiz Morcillo, we bring three different perspectives from agency life and running our own businesses. We talk Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, AI and everything else the platforms throw at us, alongside freelancing, careers, running a business, supporting junior marketers, women in the industry and the lessons we've learned along the way.Whether you're just getting started, working agency-side or in-house, freelancing, running your own business or you've been doing this for years, expect practical advice, honest conversations, different opinions and the occasional rant.🎧 Subscribe so you never miss a new episode.Join the Don't Panic PPC Community:https://www.4mdigitalconsulting.com/dont-panic-ppcFollow us on Instagram:https://www.instagram.com/dontpanicppc/Connect with us on LinkedIn:Veronica Ruiz Morcillo: https://www.linkedin.com/in/verorumorThuha Wright: https://www.linkedin.com/in/thuhawright/Meriem Nacer: https://www.linkedin.com/in/meriemnacer/And remember, we're all figuring it out as we go. Don't Panic.

Welcome to the very first episode of Don't Panic PPC, the podcast about PPC, paid social, careers and the reality of working in paid media.We're Meriem, Veronica and Thuha, three experienced performance marketers with more combined years in the industry than we'd like to admit. We bring three very different perspectives too, with one of us agency-side and two of us running very different businesses. And in episode one, we're doing what any self-respecting podcast does: talking about ourselves. But bear with us, because it's actually quite good.We get into how we each stumbled, fell or were gently nudged into PPC. Meriem applied to a newspaper ad that asked "do you love the internet?" (yes, really). Veronica came to Brighton to improve her English and somehow ended up knee-deep in Google Ads. And Thuha, who has a maths degree, just so you know, took a year out to become a maths teacher before realising she missed PPC more than she expected. Along the way, we chat about burnout, redundancy, freelancing, moving between agency and in-house roles, why asking for help is actually a strength, and why the PPC community needs more women making noise in it. We also get briefly distracted by ChatGPT, Alexa and whether AI is just a very eager people-pleaser. (It is.)If you've ever felt like you're winging it in paid media, welcome. So are we. Because after all these years, one thing we definitely know is that nobody knows everything, and sometimes you just have to ask.And as our tagline says, it always depends. That applies to PPC strategy and, apparently, entire careers too.Grab a coffee, a tea, a glass of wine or whatever gets you through the day. We're really glad you're here.And remember, we're all figuring it out as we go. Don't Panic.Join the Don't Panic PPC Community:
https://www.4mdigitalconsulting.com/dont-panic-ppcFollow us on Instagram:
https://www.instagram.com/dontpanicppc/Connect with us on LinkedIn:
Veronica Ruiz Morcillo: https://www.linkedin.com/in/verorumor
Thuha Wright: https://www.linkedin.com/in/thuhawright/
Meriem Nacer: https://www.linkedin.com/in/meriemnacer/