פרודקט, מרקטינג ומה שביניהם

בפרק הפתיחה לעונה השלישית, אריאל וגבע סוקרים נתונים מסקר השכר הישראלי והעולמי בתחום הפרודקט מרקטינג, פרוייקט המנטורינג החדש, סטטיסטיקה שחשוב להכיר, איך לבצע הסבה לפרודקט מרקטינג ממחלקות שונות וגם אילו כלים מומלצים עומדים כדי לעזור בהסבה וכניסה חלקה יותר לתפקיד חדש. www.productmarketing.co.il

Last episode of season 2! Superstar Karen Cohen, talks about her career, leading PMMs in a high-growth company and a special announcement! For more, check out our website www.productmarketing.co.il Sign up to join us for season 3 here- https://forms.gle/qqFi2KMhDieYpaBs6

Talking to Tal Mishaly, Head of Product Marketing at Guardio about his career path at Wix and Syte.ai, the difference between the PMM role in B2B/ B2C companies and some of the projects he led along the way as a PMM and his key findings and lessons.

David Balsam talk about growing a startup while staying focused on customers. Since this episode was recorded Melio has raised a further $250 million at a $4 billion valuation, triple its previous valuation.

Talking to the amazing Ben Blanki about retenetion and growth in a fast paced environment

Bella Shakhnovich shares the story of how she and the team scaled Rewire's super successful referral program to bring even better users and from what you need to look out when creating such programs.

In this episode, Topaz talks about the activation and retention strategy of her product marketing team at Workiz and what tools she is using to optimize the efforts.

In this episode Edik explains how understanding the top users can help shaping the product and attract more lookalike users.

Matan Ergas talks about the Activation phase and how to make users want to move farther in the product for the "a-ha" moment.

In the opening episode of season 2, Tzvika explains Dave McClure's AARRR model and what it means in real life. AARRR: • Acquisition - Users come to the site from various channels • Activation - Users enjoy 1st visit: "happy" user experience • Retention - Users come back, visit site multiple times • Referral - Users like product enough to refer others • Revenue - Users conduct some monetization behavior לינק לוידאו - https://www.youtube.com/watch?v=irjgfW0BIrw לינק למצגת - https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version טיימליין - https://time.graphics/line/531753 לינק לקבוצת הפייסבוק - http://facebook.com/groups/aarrrr

Wrapping up season 1, talking about what led us to create this podcast, how to measure success, behind the scenes and even the numbers and stats of the first season.

In the last season 1 episode, Rony Vexelman shares his Aliyah story from Peru to Israel, how he grew into Product Marketing and how he established he gained credibility at Optimove which was a very big company when he joined as first product marketer with no clear objectives.

Maya Barak, Product Marketing Lead at WSC Sports explains about her work with some of the biggest sports association and braodcasters, user retention and her career path, from SEO to PMM

Tom Shelly, a veteran PMM talks about her early days becoming a product marketer before even knowing what it is, her role at Appsflyer and what it means being customer obsessed

In this episode Dvir talks about working at HARMAN, focusing on cyber protection for the automotive industry, how he is working with legislators, analysts and driving products to the market.