1 Smashing Podcasting Success on GigaDial Public

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FAP296: Independence from the mainstream media What is the media? - A set of corporations - The business model: get audience. sell audience to advertisers. collect money. - The true customers of the media are the advertisers, NOT the audience. The audience is a commodity. Therefore, a business will rationally do things in support of these goals: - Get audience. As much audience as possible. This means producing content that is broadly appealing, engaging, and relatively non-controversial. - Likewise, it will try to get advertisers to pay as much money for the audience as possible. Demographics reflect a focus on audiences that have the most money to spend. - Because of time constraints, the media will filter down to a few sources for its content. - Why are the customers the advertisers? In MSM, the production of media is incredibly expensive. Television stations, radio stations, newspapers all require enormous capital to operate, and revenue from sales isn't enough. - Advertising is a logical step in the progression of a media outlet. - Where did MSM go wrong? In treating the audience as a pure commodity like cattle or sheep. In the 20th century market, they had no incentive to respect the audience because they had a captive market. So far, econ 101. Now, why wouldn't the media publish some stories, some music, some news? - Loss of audience. Avoid publishing something that will cause a major loss of your commodity. - Loss of advertisers. Avoid publishing something that will cause damage to advertisers and therefore loss of revenues. - Loss of access. Avoid publishing something that will cause you to lose access to sources. What does this mean? It means that the news you see, the entertainment you hear, the information coming out of news sources that are backed by large corporations, may be suspect. Things like the vote for American Idol and whether Britney is splitting up with Kevin are not accidental. They are broadly appealing, completely inconsequential, and supremely distracting from the issues at hand, whatever they may be. Is it a conspiracy? Oddly enough, no. What you're seeing are market forces at work. The media outlets that can produce the most profitable output will win. That doesn't mean the best quality, or the finest service, or anything other than lowest price for highest gain. Reality shows dominate because they are insanely cheap to produce compared to audience size. Think of it like mining. Who will do better, a mining company that handpicks the purest gold nuggets out of the ground with teams of PhDs in geology leading the way, or the company that scoops up an entire chunk of the ground with a machine, melts it all down in another machine, and extracts the gold? It's the same way in the media - produce the most of your commodity - the audience - at the lowest cost, and sell it to the highest bidder. What tools will the media use to hook you and retain you? Remember, the media is looking to lump you into a group called audience, which is its primary saleable product. It's selling you, in effect, to the advertisers. Like any commodity, it has to maintain you, to keep you from going bad. - Establish a form of rapport. Look at UPN and what audience it's targeting. Take advantage of stereotypes and heuristics to generate rapport that leads to familiarity and trust. - Shiny things. Believe it or not, this is a tactic that works. Create an aura of glittery goodness around something, and promote it as the next big thing. Look how many actors and musicians were simply the product of a marketing group that remade them. Leverage heuristics and virtue words to make something far more appealing than it really is. - Fear. Nothing sells like fear. Create fear and people will be paralyzed, unable to organize. Even better, create fear and present yourself as the solution. - Bandwagon. The power and the appeal of "everyone is doing it" has tremendous pull. We are social creatures, a

We found some strange topics to discuss this week:Monkey PussyandThrow Your Dick Also This edition has a new single from THC (Do ya wanna come roll wit us - Remix) Enjoy!! http://WeMakeThaCall.BlogSpot.com Leave comments tell us what you think! You Make Tha Call!

Dr. Madhu Thangavelu returned as guest for this Space Show program. We began our discussion with Dr. Thangavelu in-depth analysis of the proposal to send people back to the Moon and the ESAS Report. Our guest outline both the good and the bad, the most important and what has been omitted in the RTM discussion. He especially focused on what to do once we get back to the Moon. We also discussed his views on space tourism and you will find his comments on suborbital and orbital tourism to be illuminating and interesting. We discussed the architecture being planned for RTM and much more. In the last segment of the interview, Dr. Thangavelu talked about USC programs in space and space business. There are many opportunities as he pointed out so listeners interested in learning and participating in academic programs will find this portion of the interview to be very important. Listeners are urged to visit the following USC related websites: http://astronautics.usc.edu and http://www.usc.edu/org/techalliance/Space2006_home.htm for information on a coming USC commercial space forum. You can send your comments or questions to Dr. Thangavelu at thangavelu-girardey@cox.net.

Student Financial Aid News + Pell Grant appropriations being reallocated? + Just how bad is the federal debt? $8,052,330,154,252.81 + Deficit vs. debt! + It's like the difference between your credit card monthly payment and how much you owe + T-Bill at 4.004% as of Monday + Treasury bills are used to raise money to pay for the debt + Consolidate your loans to prevent further rate increases + StudentLoanConsolidator.com Feature: MASFAA Presentation + Brooke Rickard presents financial literacy for students + Recap of MASFAA 2005 Presentation Podsafe Music + Cheryl B. Engelhardt, Proof + American Heartbreak, The Greatest Christmas Song Ever Written + Via the Podsafe Music Network Financial Aid Podcast Show Notes at FinancialAidPodcast.com. The Financial Aid Podcast is a publication of the Student Loan Network. Questions? Comments? Suggestions? Email me at financialaidpodcast {at} gmail {dot} com or visit http://www.FinancialAidPodcast.com Direct file download: MP3 file Listen now!

SoccerGossip.comShow#5 on October 26th, 2005. We start this one off with a little "I'm Forever Blowing Bubbles" for all you West Ham supporters out there. Then we get into the weekends EPL fixtures. Next it's on to Tuesday and Wednesday's Carling Cup matches and we end it up with more for the West Ham faithful!!! Enjoy!!!

SoccerGossip.comShow#4 on October 19th, 2005. The English Premier League is back, so BeatleManU does his usual roundup of the weekends fixtures. Added to that, Champions League Matchday 3 and a roundup of European World Cup Qualifiers, we have quite a big show!!!

CNBC news brief on the power of RSS (Really Simple Syndication. Yahoo.com, newsgator.com approach to using RSS mentioned.

Welcome to BlogBack Radio! What is BlogBack! Radio? BlogBack! Radio Is your Podcast channel for all that is new and news to help you create blogs that work. I am developing this podcast to extend my reach in helping customers, clients, prospects and partner with learning how to be better bloggers and create blogs that work for you and what you want your blog to do for you. Blogged In 60 seconds! May return as a spot in BlogBack! Radio but for now I want to experiment with a longer format that may be more helpful in a more practical manner. That doesn't mean I'm not working on adding some entertainment value. :-) I'm also working on videoblogger but I'm not quite ready for primetime on that yet. Take a listen and contact me if you like. The podcast is ...

The Triple Threat Content Publishing Model Blogs, RSS and Podcasting are the triple threat of the digital explosion that is upon us. The next wave of online marketing and promotion will be multi-channel and micro-niched and DISTRIBUTED. If there is one thing that we should be learning about this movement of new media publishing model of "publish" and "broadcast" is that we have to reach out to our markets and meet them where they are as well as draw them in. But drawing costumers in requires a message that is more than a sales page and reaching them where they are requires a dialogue instead of a marketing message. Additional Streams of Internet Income Additional revenue "streams" will be a literal fact of the Internet as content creators produce content and create value through a multiple community centric ...

RSS distribution is making the personal publishing revolution possible. From delivering podcasts and video in RSS 2.0 enclosures to syndicating text headlines and articles, RSS simplifies content distribution. Getting statistics like how many subscribers you have and how many people are downloading your podcast is a little more complicated. For detailed information you need a sophisticated stats package or you need to find a service that can help. FeedBurner is one of services specializing in providing statistics for RSS. Setup for a basic account is free, which covers most of the basic stats you want to know about your feed. They are also quick to move on new developments, like the addition of podcasting support to iTunes. If you are still trying to figure out what all this RSS stuff is good for or if you want to understand how to get better information about your podcast or online publishing efforts, this conversation with Rick about using FeedBurner for RSS. Rather than coming off as a sales pitch for FeedBurner, this is a highly informative look at the frustrations faced by online publishers of all media types.Hear Rick from FeedBurner in MP3 Hear Rick from FeedBurner in Windows Media Format

In this episode, I speak with James Maduk (website) about creating and selling information products. More specifically, how to create information products from what you already know and do in your daily activities. Running time is about 60 minutes....

SavvySoloCAST #19 - Why Every Solopreneur Should Be Podcasting. Had a surprise visitor on today?s podcast. My daughter showed up half way through and was happy to be interviewed. Also do listener feedback, some podsafe music, a mashup and the...