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In this podcast, we're peeking behind the curtains of several businesses to learn more about these entrepreneurs and how they've approached marketing to grow or scale their businesses!
41 Episodes
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Send us a textNo matter where you are in your business journey, take your customers on that journey with you through a marketing funnel.In today's episode of 10 Minute Marketing, Sonja Crystal Williams is joined by funnel strategist and owner of KMB Digital, Karrie Chariton. Karrie talks about the key fundamentals of building a marketing funnel and why every business focused on generating leads needs to have at least one funnel in place. Karrie shares her expertise on the step-by-step pr...
Send us a textWhat's a single powerful tool that could completely transform your marketing strategy?A) QuizzesB) QuizzesC) QuizzesD) All of the above!Today on 10 Minute Marketing, Alefiya Khoraki, an expert funnel strategist and conversion copywriter, joins Sonja Crystal Williams to reveal the magic behind quizzes and how they can revolutionize your brand’s engagement and conversion rates. As Alefiya shares her journey from running a bakery in Nairobi to becoming a digital marketing maven, sh...
Send us a textUnlock the secrets to making your brand stand out in an overcrowded digital market! This season of the 10 Minute Marketing Podcast with Sonja Crystal Williams will feature an amazing lineup of digital marketing experts ready to share their invaluable insights. This season promises to equip you with essential frameworks and strategies that can transform your marketing efforts. From content planning to maximizing reach on your favorite social media, each episode is a treasure trov...
Send us a textStep into a world where gratitude is the cornerstone of a life well-lived and genuine connections are just a click away.In this episode of 10 Minute Marketing, founder of The Human Experience Experiment, Kyion Isaac, describes how she channeled her own experiences of loss into the creation of T.H.E.E. -- a platform that encourages gratitude and human connection to nurture personal growth. Sonja and Kyion discuss the heartbeat of T.H.E.E., a 7-day journey designed to unlock the b...
Send us a textWhether you're a one-person show or leading a team, this episode is all about taking your brand one step closer to cultivating an engaging and thriving online community.Sonja Crystal Williams, host of 10 Minute Marketing, discusses concepts around engaging with and building online communities from the past several podcast episodes and discusses the importance of approaching your development of an online community with a vision, clear strategy, and the right time management or ou...
Send us a textIt's a reality that many professionals will face when it comes to online marketing: the desire to engage more with their audience by building a group but not having the tools, skills, or knowledge on how to do it. In today's episode of 10 Minute Marketing, Veronica Broomes shares her story of taking on the challenge to build a Facebook Group from scratch, starting with 50 members and growing to 600+ today.Sonja and Veronica start their conversation by talking about Veronica's ba...
Send us a textHow did Kelly Leardon achieve a $28k product launch on only pure organic growth?This week on 10 Minute Marketing, Sonja Crystal Williams and Walk Like Warriors founder Kelly Leardon dive into the strategies that transcended Kelly's modest Instagram following and lack of any advertising. Her launch experience is not just about business success; it's a masterclass in recognizing and harnessing your unique value, your ethos, and your audience.Over the course of the episode, Kelly s...
Send us a textWhat is the defining difference between audience and community?In this episode of 10 Minute Marketing, Sonja dives into the distinction between audience and community along with the entrepreneurial spirit behind the Create Your Purpose® Collective, Quinn Tempest.Quinn is a business and marketing strategist with over a decade of experience. She now helps clients transform their purpose into profit and cultivates an online community of women entrepreneurs who use her expertise and...
Send us a textToday's guest said it best himself: "You can watch thousands of millions of hours yoga and Pilates classes on YouTube, but you can't watch a class on community."Sonja Crystal Williams sits down to talk about the inception, growth, and community-building of M3 Yoga & Hot Pilates studio with its co-owner Matt Chambers!In this episode, Matt and Sonja discuss how he's cultivated a vibrant yoga community both online and offline, and how strategic marketing plays a crucial role in...
Send us a textIn this episode, Sonja shares several key insights around a vital area that every brand should focus on: Building and engaging with communities. Whether your brand's audience or community is online or in the "real" world, building a community will transform the way you interact with your audience. Sonja discusses the resources and tools that small businesses and popular brands use to engage their communities. Later in the episode, we dissect the art of initiating meaningful...
Send us a textWhen someone hands you their business card, do you just add it to your Rolodex or are you actually building on that new connection?In this episode, Sonja Crystal Williams sits down with logistics virtuoso and founder of Zip Ship Inc., SirDarryl Roundtree. From a humble beginning in his home to a bustling warehouse hub, SirDarryl reveals how nurturing relationships has propelled his entrepreneurial journey and grown his business.They discuss how to transform mundane business card...
Send us a textUnlock the untapped potential of your LinkedIn profile with Sonja Crystal Williams as she shares a decade's worth of insider tips and personal success stories to elevate your professional image! If you've ever wondered how to turn your LinkedIn presence into a magnet for job offers, connections, and business growth, here is your golden ticket. With a focus on authenticity and strategic engagement, she peels back the curtain on creating a profile that draws the right attenti...
Send us a textIf you could come up with one guiding word or phrase for 2024, what would it be?In this episode, Sonja Crystal Williams shares how her own focus on the word "space" is shifting how she approaches life and work, and how your guiding word might inspire you to forge an exceptional year.As the new year has arrived, Sonja shares how she has been decluttering her home. But her decluttering hasn't been just about a simple spring cleaning; it's been about making room for growth, success...
Send us a textWhat are the four key components of a balanced business life according to an international award-winning business consultant? That's exactly what today's 10 Minute Marketing explores. Sonja Crystal Williams delves into this answer with Angela Henderson, known for her unique, holistic approach to coaching women entrepreneurs. Angela emphasizes the need to address not just business strategy but overall life balance for achieving true success. Listen as she shares her insightful ex...
Send us a textIn this Coaching Call style 10 Minute Marketing episode, I’m thrilled to sit down with Akil Sherman, owner of Akil Sherman Online Training & Coaching. With over two decades as a Certified Personal Trainer and experience in corporate wellness, Akil now offers online fitness coaching to those seeking ways to lose fat and get healthy. In this episode, we talk about Akil's journey and finding his target audiences in both a pre and post-pandemic marketplace. We also peel bac...
Send us a textIn Part 2 of this series on Content Creation: Quality vs Quantity, Sonja continues to navigate this debate, providing insights on why some brands need to consider Content Quantity as an approach to their overall content marketing strategy.Sonja kicks off with a compelling study from Semrush, revealing a surprising connection between content quantity and improved website rankings. This data-driven argument makes a strong case for considering content quantity as a viable strategy ...
Send us a textWhat if you were posting content too often or maybe not enough and didn't even realize it? What would it mean for your brand's visibility and reach? In this episode, Sonja guides you through the twisty maze of content creation strategies, focusing on the controversial debate of content quality versus quantity. We take a look at the pros and cons of one technique versus the other.Later in the episode, Sonja shares insights on maintaining consistency, understanding social media al...
Send us a textEver dreamed of scaling your business with ease and confidence?Today, 10 Minute Marketing shares the microphone with Dallas Travers, podcaster and founder of The Hive, a mastermind in attracting paying clients, building lists, and expanding businesses through courses. She's opening up about her unique Ripple Effect System - a step-by-step process that layers business growth, starting with private clients. Dallas emphasizes the importance of community in successful scaling, givin...
Send us a textShifting from being on the verge of burnout to launching her own successful operations team and business, Lenica Stephen, the Founder and CEO of IBOSS, shares her inspiring journey from leaving the comforts of a corporate career to stepping into the challenging world of entrepreneurship!With her work at IBOSS, Lenica offers a unique perspective on how operations serve as the critical backbone of businesses. She also walks through her expert strategies for improving operations fo...
Send us a textEver felt an internal tug-of-war, where your emotions don't align with your external life? We've all been there, and Violetta Znorkowski, the savvy founder of Expand and Impact, joins us for Part 2 of our discussion on overcoming business burnout to shed more light on that topic. In this episode, Sonja and Violetta discuss the critical topic of self-awareness, exploring how understanding and accepting our emotions, without judgment, can positively impact our performance—in...
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