Healthcare Marketing Underground

Media, media, content, and more media. With 2016's SHSMD Connections in the books, Chris Bevolo and our own Kriste Goad are joined by special guest Vivian Schiller, editor-in-chief and head of Weber Shandwick’s Mediaco practice. The trio unpacks and explores a presentation Vivian gave during SHSMD — media, content, and the importance of omni-channel storytelling. Chris reveals the Chicago restaurant with a view that is sure to make you scream “Holy Buckets!” Find out why Vivian thinks the power has shifted from the publisher to the platform in parallel with the rise of mobile. Which sources do Chris, Kriste, and Vivian trust most when it comes to content? Tune in to find out. http://mediaco.webershandwick.com

It wasn't just a one-time fluke — the Healthcare Marketing Underground really has returned with another special guest. Chris Bevolo is joined by Jill Austin, chief marketing officer at Vanderbilt University Medical Center, to preview their upcoming SHSMD Connections speaking session. The duo dives deep into the change healthcare organizations are experiencing through the lens of Jill's experience at VUMC. In 2015, what began as an intense three-day visioning process turned into a year-long effort to reengineer the organization’s entire approach to marketing communications. Over the course of a year, the team continued to reconstruct their approach to marketing — evaluating and evolving their department structure, professional development program, and marketing plan. Listen in as we reveal Jill's link to Andy Griffith and learn about her background in classical vocal music. Show Links SHSMD Session — Reengineering Marketing for the New Healthcare World Blog — Healthcare Marketers — It's Time for a New Rallying Cry ReviveHealth at SHSMD Connections

After an eight-month hiatus, the Healthcare Marketing Underground is back! Join Chris Bevolo, Chris Boyer, and special guest Lindsay Resnick (who recently joined ReviveHealth) for a special SHSMD edition of the podcast. You'll hear more about Lindsay's background before the gang dives deep into 2016's SHSMD Connections — tips and tricks for attendees on how to get the most out of the conference. Plus, find out which word the team designates as the "hipster beard" of healthcare marketing terms. SPOILER ALERT: If you watch HBO's "The Night Of," there's a major spoiler around the 32-minute mark. Show Links Resnick's SHSMD Session | Going All The Way: Health Systems as Health Insurers Bevolo's SHSMD Session | Reengineering Marketing for the New Healthcare World Bevolo's Reengineering Blog | Healthcare Marketers — It's Time for a New Rallying Cry Roger Jansen's SHSMD Session (Sponsored by ReviveHealth) | Developing an Ecosystem of Health

Join Chris Bevolo, Chris Boyer, and Dana Weymouth for an end of the year special of the Healthcare Marketing Underground podcast. The gang takes a look at Google Zeitgeist, explores healthcare trends from 2015, and makes predictions for the biggest television show of 2016. Tune in for this special edition episode! http://www.modernhealthcare.com/article/20151219/MAGAZINE/312199988 https://www.google.com/trends/topcharts#date=2015&geo=US&cid

Join Chris Bevolo, Chris Boyer, and Dana Weymouth for a Christmas Special as they come to you from states of Denial, Delusion, and Confusion. In this episode, the trio covers the advance of facial-recognition technology in advertising, how worried we should be about artificial intelligence, and the age-old debate of whether American Christmas ads possess an emotional dissonance their U.K. counterparts lack. All this and more! http://www.theatlantic.com/entertainment/archive/2015/09/when-ads-start-watching-you-back/408076/ http://www.adweek.com/news/advertising-branding/why-arent-christmas-ads-big-deal-us-they-are-uk-168273 https://www.youtube.com/watch?v=60kn1weBK8M

On this week’s Healthcare Marketing Underground podcast, Chris Bevolo and Chris Boyer dive into the stuffin’ of how establishing the success of your marketing campaign based solely on media impressions isn’t always gravy. In Bevolo’s recent blog post, he discusses the shift from impression based marketing benchmarks to data-driven analytics and how this change affects marketers across the board. Touching on an outside blog post sent through our internal grapevine, the duo analyzes the 'Advertising Bubble’. Hit play to find out what could make it POP! http://blog.thinkrevivehealth.com/newsroom/channel-agnostic-strategies-for-healthcare-marketers http://idlewords.com/2015/11/the_advertising_bubble.htm http://www.thinkrevivehealth.com/events/2016joepublicretreat

This week, Chris Boyer is joined by Jared Usrey, Creative Technologist, and Libby Werner, Account Supervisor, at ReviveHealth to discuss some of the latest trends in digital and personalized marketing. From the lack of trust that consumers have in sharing health data with Apple and Google, to patients not having a problem merging their social media accounts with their medical records, it’s clear that the marketing landscape is changing dramatically. Libby, Jared and Chris analyze the challenges from both a patient and a healthcare professional angle. They end the podcast with a discussion of their favorite Thanksgiving dish. A must listen! Joe Public Retreat: www.joepublicretreat.com Tech Companies are Not to Be Trusted with Health Data: http://www.technologyreview.com/news/543536/tech-companies-are-not-trusted-with-health-data/ Leveraging Twitter For Insights on Patient Experience: http://healthleadersmedia.com/content/MAR-322368/Leveraging-Twitter-for-Insights-on-Patient-Experience Patients OK linking social media to their EMR: http://www.reuters.com/article/2015/11/03/us-health-records-social-media-idUSKCN0SS22O20151103#EO1iTGztC59i0EDU.97

In a moment of self-realization, Chris Bevolo kicks off the podcast this week revealing his different online and offline buying behaviors. Joined by Jackie Olson, and first-time guest Amy Negrete, vice president of content strategy at ReviveHealth, the topic of conversation centers on “What a Great Digital Customer Experience Actually Looks Like” from the Harvard Business Review. The trio dives into the disconnect between what retailers offer in the digital versus the physical space, and ultimately what the consumer is looking for when integrating the two. How can this hot topic be applied to consumerism in healthcare and how can the healthcare sphere work to pioneer this divide? Fill out the survey at the end of your receipt to find out. Just kidding, all you have to do is hit play! https://hbr.org/2015/11/what-a-great-digital-customer-experience-actually-looks-like http://www.thinkrevivehealth.com/events/2016joepublicretreat

Say cheese! Coming to you this week from the Healthcare Marketing Underground, Chris Bevolo is joined by Valence Health co-founder and Chief Strategy Officer, Phil Kamp. The duo dives right into a captivating conversation touching on the new waves hitting the healthcare world. Getting into the nitty-gritty of everything from provider sponsored health plans to value-based care, the discussion covers everything need-to-know for some of healthcare's hottest topics. So what should your next move be as a key player in your hospitals move to the nuance of healthcare coming into 2016? Phil Kamp has your answers, you just need to hit play to find out. http://valencehealth.com/buildingapshp http://www.thinkrevivehealth.com/events/2016joepublicretreat?utm_campaign=16-2-HHS-EV-Joe%20Public%20Retreat&utm_source=Website%20Flag

Chris Boyer is joined by Jackie Olson and special guest Ashley Merchant on the podcast this week. With snow flurries falling, the team rolls right into their discussion of consumerism and convenience and what it means for the future of healthcare as we know it. From Boyer’s recent blog post to his speaking engagement at the Annual Thought Leadership in Access Symposium (ATLAS) hear what the team has to say about this hot topic. How informed is the patient in their healthcare decision-making? Bottom line, is convenience key for the patient? Are the infamous top searches in trusty ole Google making the right decisions for the patient? What about this #OptOutside madness REI is initiating? Plug in and find out! Oh, and don’t miss out on your opportunity to attend our Joe Public Retreat in February 2016 … Sign up now! Quick links discussed on this week's podcast: http://blog.thinkrevivehealth.com/newsroom/does-the-patient-know-best http://www.kyruus.com/consumerbehavior https://frightgeist.withgoogle.com/

Spoiler alert! Stranger danger! This week Chris Boyer and Chris Bevolo discuss the potential dicey situation that is digital marketing. Piggybacking off of Chris Bevolo’s latest blog post, the pair talks everything from what it takes to play with the big digital dogs to “bad” impressions. They aren't talking about the lack of eye contact, weak handshake type of bad impression. Is your brand utilizing the most proactive strategy in the world of digital or dabbling in the danger zone? Listen to find out! http://blog.thinkrevivehealth.com/newsroom/dangers-of-digital-marketing?utm_source=hs_email&utm_medium=email&utm_content=23070547&_hsenc=p2ANqtz-9HHtfDdolVZ1GrQWSXFt0CyOSFYnFCA-KfkXHqWqIp0OKPtuO5I34CDO4C3pYjKMQj34R-HtowgZTZuvQJq4dXG_r1rA&_hsmi=23070547 Subscribe: iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ] RSS: [ http://simplecast.fm/podcasts/1135/rss ] Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ] Twitter: Bevolo: @chrisbevolo [ https://twitter.com/chrisbevolo ] Linked In [ https://www.linkedin.com/in/chrisbevolo ] Dana: @danaweymouth [ https://twitter.com/danaweymouth ] Linked In https://www.linkedin.com/in/danaweymouth

Chicklet? Gobbler? Turklet? What do you call a baby turkey? Oddly enough, in this week’s Healthcare Marketing Underground podcast our team searches for the answer. Back on track… Chris Bevelo and Chris Boyer are joined by Jackie Olson where they recap SHSMD 2015. Chris2 dive into their takeaways from this year’s SHSMD. Where they heard from a plethora of industry leaders and influencers including thee Kevin O’Leary from the infamous Shark Tank. The discussion progresses as the team delves into Boyer’s most recent blog post on why your website is the real MVP on your team. Is your website performing to the best of its ability? Did SHSMD 2015 "make the grade?" And why won’t Bevolo ever be able to use the word "glistening" again? Tune in to find out. http://blog.thinkrevivehealth.com/newsroom/your-website-is-your-most-valuable-employee

This week Chris Bevolo and Chris Boyer are joined by special guest Julie Yoo, Kyruus co-founder and chief product officer. This trio kicks off the conversation by diving into the details surrounding Kyruus’ second Annual Thought Leadership on Access Symposium (ATLAS). Focusing on hot topics such as clinical impact of patient access, along with operational and financial facets of how healthcare organizations can improve their patient experience. Boyer continues the conversation noting that he will be speaking at ATLAS on consumerism and how it continues to affect healthcare organizations. It’s no secret that access to the World Wide Web has changed the way patients attempt to find the care they need. What’s the best way to break that barrier and provide the access and care your patients are searching for? Tune in to find out! http://www.atlasconference.com/about-atlas.html

Chris Bevolo is joined this week by Dana Weymouth and our own Kate Caverno, senior account executive, and design intern Megan Shricel. After revealing the ingredients in ReviveHealth's custom cocktail, The Phoenix, the conversation turns to talking savvy shoppers and the myth of the ‘macho man’ in today’s healthcare world. The quad delves into how today’s society tends to be rather picky and choosey about the benefits and services they receive from healthcare providers while also debating who’s making these decisions at the end of the day. The discussion kicks off with a focus on how mainstream media is quick to take hot topics in healthcare and share them with the masses. Tune in to hear what they have to say about the glorified "history-making" topic referred to as consumerism, more specifically, patient consumerism, and what it means to us. The Transition From Sick Care To Well Care And The Rise Of The Patient-Consumer http://techcrunch.com/2015/09/29/the-transition-from-sick-care-to-well-care-and-the-rise-of-the-patient-consumer/ Subscribe: iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ] RSS: [ http://simplecast.fm/podcasts/1135/rss ] Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ] Twitter: Bevolo: @chrisbevolo [ https://twitter.com/chrisbevolo ] Linked In [ https://www.linkedin.com/in/chrisbevolo ] Boyer @chrisboyer Linked in: Linked In [ https://www.linkedin.com/in/adampmeyer ] Dana: @danaweymouth [ https://twitter.com/danaweymouth ] Linked In https://www.linkedin.com/in/danaweymouth

Welcome to the Healthcare Marketing Underground podcast for the week of September 27th 2015. This is episode #271, and I’m.... A forum for riffing and ranting on hot or important healthcare marketing topics, trends and ideas, with a whole lot of other noise thrown in. 
Attendees: Chris Bevolo, Chris Boyer, Dana Weymouth and Jared Usery Updates: Upcoming Speaking Events October 2, 2015 Utah Health Association Fall Leadership Conference, Park City, Utah (Chris Boyer speaking) October 7-9, 2015 Arkansas Health Association Annual Meeting in Little Rock, AR (Chris Bevolo speaking) October 13 - 15, 2015 Senior Care Marketing Sales Summit in Chicago, IL (Chris Boyer speaking) October 29, 2015 Modern Healthcare: Annual Strategic Marketing Conference in Chicago, IL (Chris Bevolo speaking) November 11, 2015 Healthcare Internet Conference in Orlando, FL (Chris Bevolo speaking) November 9 - 11, 2015 The Summit by ReviveHealth in Laguna Beach, CA Enabling of Ad Blocking in Apple’s iOS 9 Prompts Backlash http://www.nytimes.com/2015/09/19/technology/apple-ios-9s-enabling-of-ad-blocking-prompts-backlash.html?hp&action=click&pgtype=Homepage&module=second-column-region&region=top-news&WT.nav=top-news&_r=1 Teaming up: The symbiotic relationship between sports and healthcare http://www.beckershospitalreview.com/hospital-management-administration/teaming-up-the-symbiotic-relationship-between-sports-and-healthcare.html Subscribe: iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ] RSS: [ http://simplecast.fm/podcasts/1135/rss ] Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ] Twitter: Bevolo: @chrisbevolo [ https://twitter.com/chrisbevolo ] Linked In [ https://www.linkedin.com/in/chrisbevolo ] Boyer @chrisboyer Linked in: Linked In [ https://www.linkedin.com/in/adampmeyer ] Dana: @danaweymouth [ https://twitter.com/danaweymouth ] Linked In https://www.linkedin.com/in/danaweymouth

Where can you find adult coloring, yoga, champagne, and even impromptu opera? Escaping to The Ritz-Carlton Half Moon Bay, Chris Bevolo, Chris Boyer, and Jessica Blackburn recap this and more from the 2015 Joe Public retreat. This week they share insights on such trending topics as personalized marketing, marketing team structure, and digital strategy pulled straight from the retreat, where 17 hospital and health system marketing leaders began their journey to healthcare marketing transformation. The Joe Public retreat’s one-of-a-kind experience sparked conversation among marketing leaders as they collaborated on some of the biggest challenges they currently face. Listen in to learn how you can be a change driver for your organization. Upcoming Speaking Events October 2, 2015 Utah Health Association Fall Leadership Conference, Park City, Utah (Chris Boyer speaking) October 7-9, 2015 Arkansas Health Association Annual Meeting in Little Rock, AR (Chris Bevolo speaking) October 13 - 15, 2015 Senior Care Marketing Sales Summit in Chicago, IL (Chris Boyer speaking) October 29, 2015 Modern Healthcare: Annual Strategic Marketing Conference in Chicago, IL (Chris Bevolo speaking) November 11, 2015 Healthcare Internet Conference in Orlando, FL (Chris Bevolo speaking) November 9 - 11, 2015 The Summit by ReviveHealth in Laguna Beach, CA Subscribe: iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ] RSS: [ http://simplecast.fm/podcasts/1135/rss ] Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ] Twitter: Bevolo: @chrisbevolo [ https://twitter.com/chrisbevolo ] Linked In [ https://www.linkedin.com/in/chrisbevolo ] Boyer @chrisboyer Linked in: Linked In [ https://www.linkedin.com/in/adampmeyer ] Dana: @danaweymouth [ https://twitter.com/danaweymouth ] Linked In https://www.linkedin.com/in/danaweymouth

This week's podcast kicks off with a lot of background noise (was that the Jolly Green Giant?) and talk of all things fried at the Minnesota State Fair. As always, Chris Bevolo, Chris Boyer, and this week's third man, Dana Weymouth, segue into trending topics in healthcare marketing. Taking a Goofus and Gallant approach (anyone remember Highlights magazine?), they dissect two healthcare marketing blog posts, one of which makes a strong case for traditional advertising while the other focuses on the relevance of wearables. The trio argues that you can’t compare hospitals to consumer products like Apple, and no amount of advertising or content will motivate people about their health decisions if it's irrelevant to their real lives. Will the combination of personalized marketing and health wearables allow marketers to deliver more relevant content and influence healthcare consumer brand loyalty? Tune in to find out. http://marketingyourhospital.com/2015/06/01/traditional-advertising-or-digital-to-market-your-hospital-yes/ http://www.mmm-online.com/campaigns/what-wearables-can-deliver-for-marketers/article/435021/ Subscribe: iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ] RSS: [ http://simplecast.fm/podcasts/1135/rss ] Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ] Twitter: Bevolo: @chrisbevolo [ https://twitter.com/chrisbevolo ] Linked In [ https://www.linkedin.com/in/chrisbevolo ] Boyer @chrisboyer Linked in: Adam: @apmeyer [ https://twitter.com/apmeyer ] Linked In [ https://www.linkedin.com/in/adampmeyer ] Dana: @danaweymouth [ https://twitter.com/danaweymouth ] Linked In https://www.linkedin.com/in/danaweymouth

Title: “Are you a Wino?” This week Chris Bevolo is joined by Chris Boyer and Jackie Olson. Their conversation begins with a myriad of topics including foodies, winos, and DJ’s. Then the conversation turns to content marketing in healthcare, as they feel like they board a time machine to review an article that claims brand journalism and wellness content are new publishing trends for hospitals (spoiler alert: they aren’t). They dive further into the importance of developing content for local health system news stories rather then just the “Meatless Monday” generic health information. Lastly, they touch on how the US Healthcare system ranks against other countries (spoiler alert: NOT dead last). http://info.thinkrevivehealth.com/pm http://www.hhnmag.com/Magazine/2015/Aug/IB_news_site_hospitals#.VdNlUrVi95k.twitter http://www.forbes.com/sites/danmunro/2014/06/16/u-s-healthcare-ranked-dead-last-compared-to-10-other-countries/ Subscribe: iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ] RSS: [ http://simplecast.fm/podcasts/1135/rss ] Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ] Twitter: Bevolo: @chrisbevolo [ https://twitter.com/chrisbevolo ] Linked In [ https://www.linkedin.com/in/chrisbevolo ] Boyer @chrisboyer Linked in: Adam: @apmeyer [ https://twitter.com/apmeyer ] Linked In [ https://www.linkedin.com/in/adampmeyer ] Dana: @danaweymouth [ https://twitter.com/danaweymouth ] Linked In https://www.linkedin.com/in/danaweymouth

This week Chris Boyer hosts and is joined by Jackie Olson and Special Nashville Guest, Malea Barron (she meant Reising). They tackle a complex subject of hospital charity work and bad debt which goes deeper into the definition of not for profit and for profit hospitals. Malea gives great insight into how hospital finances work from the research done by University of San Fransisco. Chris highlights the shocking results that for profit hospitals charity care numbers are higher then not for profit hospitals. The crew also has enough time to talk about mobile advertising and of course Malea’s favorite TV Shows. Not-For-Profit Hospitals May Not Trump For-Profits in Providing Uncompensated Care http://www.ucsf.edu/news/2015/08/131191/not-profit-hospitals-may-not-trump-profits-providing-uncompensated-care While not-for-profit hospitals receive substantial tax benefits, some do not provide free or subsidized care for a higher percentage of patients living in poverty than their for-profit counterparts, according to a study of California medical centers. That is because eligibility criteria for tax-exempt status are ambiguous and there are no minimum requirements for hospitals’ financial assistance programs, say the researchers of the study published Aug. 3 in Health Affairs. New York Times Plans to Make Its Mobile Ads More Native, Less Interruptive "Mobile advertising as a whole is just fairly crappy," said Sebastian Tomich, The New York Times senior VP of advertising and innovation. Mr. Tomich isn't saying anything controversial. Most people seem to agree that those thin horizontal banners pinned to the bottom of publishers' mobile sites haven't won many fans. Neither have the full-screen interstitial ads that can overtake a smartphone's screen while swiping between articles on many publishers' mobile sites, including the Times'. So the Times is doing away with them. http://adage.com/article/media/york-times-plans-add-mobile-native-ads-september/299814/ 7 Points to Consider When Your Brand Gets Involved in Social Issues http://www.prnewsonline.com/water-cooler/2015/08/04/7-points-to-consider-when-your-brand-gets-involved-in-social-issues/?hq_e=el&hq_m=3127018&hq_l=9&hq_v=99c7312e2e On June 26, 2015, major companies including Google, Tide, Coca Cola, Uber and Jet Blue found creative ways to announce their support for the Supreme Court’s decision to legalize same-sex marriage. Ben and Jerry’s even temporarily renamed its chocolate chip cookie dough ice cream flavor – now “I Dough, I Dough” – to commemorate the occasion. Showing support for a cause you care about can be a great public relations tool to engage audiences and celebrate your brand. But it doesn’t come without risk. Here are some things to consider if you’re trying to decide whether or not to take a stand Subscribe: iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ] RSS: [ http://simplecast.fm/podcasts/1135/rss ] Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ] Twitter: Bevolo: @chrisbevolo [ https://twitter.com/chrisbevolo ] Linked In [ https://www.linkedin.com/in/chrisbevolo ] Boyer @chrisboyer Linked in: Adam: @apmeyer [ https://twitter.com/apmeyer ] Linked In [ https://www.linkedin.com/in/adampmeyer ] Dana: @danaweymouth [ https://twitter.com/danaweymouth ] Linked In https://www.linkedin.com/in/danaweymouth

This week, Chris Bevolo, Adam Meyer and Chris Boyer deliver a short and simple podcast focused primarily on Chris Boyer’s interview with ehealthcarstrategy.com about the impact of mobile on SEO (search engine optimization). In it, they discuss how hospitals should evolve their websites to adopt a mobile-first strategy, and how Google’s new SEO algorithm is continually evolving to meet the ongoing movement to mobile. Of course, the conversation wavers to briefly address the Cecil the Dentist controversy…but still, this is an enjoyable (and short) techie podcast! Google-geddon: The Preference of Mobile Sites http://ehealthcarestrategy.com/googles-april-21-algorithm-release-and-the-impact-on-mobile-search-an-interview-with-chris-boyer/ 
 2. Dentist Arrows Lion http://www.usatoday.com/story/news/nation-now/2015/07/28/minnesota-dentist-walter-james-palmer-cecil-lion-africa/30785881/ Subscribe: iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ] RSS: [ http://simplecast.fm/podcasts/1135/rss ] Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ] Twitter: Chris: @chrisbevolo [ https://twitter.com/chrisbevolo ] Linked In [ https://www.linkedin.com/in/chrisbevolo ] Adam: @apmeyer [ https://twitter.com/apmeyer ] Linked In [ https://www.linkedin.com/in/adampmeyer ] Chris: @chrisboyer [https://www.twitter.com/chrisboyer] Linked In https://www.linkedin.com/in/chrisboyer