Claim OwnershipBusiness Done Differently with Jesse Cole
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On Business Done Differently Jesse Cole speaks with successful entrepreneurs who are standing out in business and in life by thinking differently.
We believe that to stand out you have to take risks and challenge the status quo. On the show, we uncover the secret tips, tactics and characteristics of our guests with unusual questions and unique segments. We focus on marketing, leadership, customer service and personal development.
This is not your typical business show asking typical interview questions. All the guests can do is expect the unexpected as we make business fun on our quest to find what makes people stand out.
On Business Done Differently, if it's normal, we do the exact opposite.
We believe that to stand out you have to take risks and challenge the status quo. On the show, we uncover the secret tips, tactics and characteristics of our guests with unusual questions and unique segments. We focus on marketing, leadership, customer service and personal development.
This is not your typical business show asking typical interview questions. All the guests can do is expect the unexpected as we make business fun on our quest to find what makes people stand out.
On Business Done Differently, if it's normal, we do the exact opposite.
159 Episodes
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As Walt Disney once said, "Once you achieved success, don't stop. Don't rest on your laurels just yet." This is the same mindset that the Savannah Bananas tries to emulate as it strives to innovate like the great Disney himself. As the story of Disneyland shows us, Walt kept plussing. He always added something new so that people will come back. He created unforgettable moments and that is what the power of plussing is all about. Join your host, Jesse Cole on how to look for those touchpoints that you can plus. Listen to some of Jesse's experiences on plussing such as first impressions and last impressions. Listen in if you want to give your customers something to remember.
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Only a handful of your clients will ever become the staunchest advocates for your business. These “one-percenters” or “customer evangelists” are the ones who will bring more people in the fold for you. Yet so many businesses take these people for granted. Do you have a healthy relationship with yours? This is but one of the many surprising things that business owners can learn from the one and only Lady Gaga. Former drag performer and Little Monster Jackie Huba unpacks this Gaga magic for everyone in her book “Monster Loyalty” and created the term “customer evangelism” to describe the Little Monster phenomenon. In this conversation, he shares with Jesse Cole how that magic can be replicated in any business. Listen in and learn how a pop star’s success can be a game-changing example for your business growth.
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If you haven’t heard of the term “professional fan,” that’s because there is only one of it in the world. That person is the one and only Cameron Hughes, the huge persona behind the book, King of Cheer, where he shares countless stories of how taking chances, challenging the status quo, and finding unique and outrageous ways to contribute to a team. In this episode, he joins Jesse Cole to go deep on creating moments that matter on how you can give permission for others to stand out and how to put the spotlight on others. Buckle up for you will soon learn why Cameron leaves everybody he touches truly inspired and fired up.
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Every other company claims that they view their employees as their greatest asset, but talk is cheap if you have nothing concrete to show for it. If you have read “The Dream Manager,” you would have marveled at how a certain cleaning company in Cincinnati models the ideal company culture and you may even have wondered if such a company really exists. The short answer is: it does and its owners and leaders are just ordinary entrepreneurs who were merely trying to do their best to solve a business problem. Listen in as Jesse Cole brings in Mary Miller, the CEO and owner of JANCOA and the very persona behind the dream manager. In this conversation she shares how to create a culture of caring and help your employees achieve their dreams, how to hire differently, how to ask different questions and how to dramatically lower turnover and attract amazing people.
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The best people in any business look beyond success and constantly strive to do something bigger and better. Sports marketing guru Brandon Steiner lives by this principle every day. You would think that someone who has built a brand as iconic as Steiner Sports and bought the Yankee Stadium at one point in their lives is living at the pinnacle of achievement, but Brandon refuses to settle for success. To him, being in capacity is a sure road to mediocrity and what distinguishes us, humans from the rest of the animal kingdom is our ability to take everything we do best of and try to do better. Through his books, podcast and speaking engagements, Brandon endeavors to inspire leaders and entrepreneurs to stop wallowing in their past successes and ask themselves, “What else?” Pick up some lessons, encouragement and other Steinerisms that you can take in your own journey to greatness as Brandon speaks with Jesse Cole in this episode of all episodes.
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People want to be social but hate talking to strangers. So why not give them something to talk about, especially in business where connecting to people is what matters most? In this episode, our resident Yellow Tux Guy, Jesse Cole, meets the man in orange shoes, Dave Kerpen, to talk about the importance of being unique, bringing out your own style just enough to make a statement. He talks about his career journey up to owning a professional sports team and developing great experiences at his ballpark, tapping into his hiring process and unconventional marketing. Having created a brand around Likeable, Dave then shares some tips and tricks on how to be likeable in your business, create the right attention, and, more importantly, solve people’s problems. Dave is a former stadium hawker, reality TV celebrity, New York Times bestselling author, global speaker, serial entrepreneur and overall Likeable guy.
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Disruptions do not necessarily cause negative results. Sometimes, having a disruption mindset is actually a catalyst to a greater change. Jesse Cole sits down with author and leadership innovator Charlene Li to discuss how shaking up culture and going out of your comfort zone can open up brand new opportunities, giving every business leader better insights. Charlene shares some tips on using a useful business dashboard as a tangible goal marker and learning to love your future customers. She also stresses the importance of putting your manifesto into action, which can establish a strong authority.
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Competition is present in every industry, and one must strive to be different to achieve success. Sometimes, you have to embrace even the craziest ideas to pique the interest of the people. Join Jesse Cole as he talks with author and singer Joe Vitale about the unique promotional strategy of P.T. Barnum and why standing out from everyone is not always bad as it seems. Joe’s life and career are significantly influenced by Barnum’s achievements, which led him to become the world’s first self-help singer-songwriter and, interestingly enough, perhaps the only man ever to hold a rock and roll concert for dogs just to sell his book.
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Minor League and lower-level baseball are not known for having sufficient funds. From day one, the Savannah Bananas had to get dramatically creative and innovative to do unique things. In today’s solo episode, Jesse Cole shares the Bananas’ mindset and their process for innovating without resources. He also explains how they set the tone with their people, product, and processes to create this innovative culture. Finally, he breaks down the One City World Tour's financials and how they were able to do it. Sit back and enjoy the show because there are many ideas that you can take back to your business. After all, it’s all about out-thinking and not out-spending.
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Thirty or forty years ago, boring was acceptable. Not anymore. In this era when multitudes of businesses like yours are competing for your avatar’s attention, you have to step out of the confines of your business, reimagine your client experience and stop being boring once and for all. It turns out that even podiatrists can take cues on how to do this from the man in the yellow tux. Listen in as Jesse Cole shares an interview he had with Dr. Tyson E. Franklin of the Podiatry Legends Podcast, where he discussed how something as serious as a health business can apply the 5Es of the Fans First Experience to give its clients an experience they will never forget. Whether you’re a baseball team owner or a podiatrist, the principles that turn your business from “fine” to “fun” are the same. It’s just a matter of thinking differently and putting your best foot forward.
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Black sheep has always been associated with oddity, outcasts, and disgrace. But rockstar Brant Menswar begs to differ. Together with Jesse Cole, he dissects his concept of Flock of Five Black Sheep Values from his book, Black Sheep, which is centered on the non-negotiables of our lives. He explains how these values must not be seen as negative facets simply out of our control, but instead, as unique points that define and separate us from the flock where we belong. They also talk about some tips on how to 'keep track' of these black sheep, as well as how to determine if they are still grounded in reality.
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1When we think of the words fun and love, the last thing we associate it with is business. However, without many knowing it, some of the most successful businesses operate from these two things. One of those is Southwest Airlines. In this episode, Jesse Cole is joined by Kevin Freiberg, the co-author of the International best-selling book Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success. Here, Kevin shares the secrets behind the greatest success story in commercial aviation, how Herb Kelleher reinvented air travel, and what it is about putting fun and love into one’s business that makes it thrive. He also touches on fear-based culture versus fun-based culture and what it means to reward intelligent failure. Join Kevin and Jesse in this conversation as they share some great wisdom that is much-needed in this time of the pandemic, helping you innovate and build a better culture.
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As reinventors, we care about what's next or what's the future? There is that common misconception though that to be innovators, we have to be wearing a lab coat doing some deep research. That isn't always how it is. On today’s show, Jesse Cole brings on reinvention guru Josh Linkner to talk about how we can become every day innovators. An innovation keynote speaker, Josh delivers inspiring and actionable keynotes on innovation, creativity, reinvention, and hyper-growth leadership. Sharing some concepts from his book called Big Little Breakthroughs, he says we can cultivate little acts of daily creativity that can bring meaning to our lives. Tune in to this episode to learn more about how innovation can be done differently.
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If there is one thing that Jon Spoelstra didn’t do to earn the distinction of being top sports marketer, it is to stay inside a neat little box. Jon is best known for coming up with outrageous marketing ideas that, in more than the few cases that he got away with them, drove a ton of recognition and revenue for the teams he worked with. Widely recognized as one of the best sports marketers in the world, Jon is a former NBA executive for the Buffalo Braves, Portland Trail Blazers, Denver Nuggets and New Jersey Nets; a co-founder of SRO Partners and presently the President of Mandalay Sports Entertainment. In this conversation with Jesse Cole, he shares some of his most outrageous stories that teach us to keep coming up with something new, keep differentiating, have an idea champion and get your ideas approved. Stick out until the end where Jon puts Jesse on the spot with an outrageous question!
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The current pandemic has forced businesses into the future, adopting existing innovations in technology such as virtual cashless systems and everybody doing Zoom meetings. It’s clear that we are not going back to the old normal. These technologies that we have adapted because of the forced change are going to be incorporated into the way we used to do business. On today’s podcast, Jesse Cole brings on customer experience guru Shep Hyken to talk about the future of customer experience and discuss some of the things he has been seeing that businesses are coming up with as part of their customer experience strategy or their overall product.
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Sometimes, going the same direction as everyone else doesn’t yield the same results. Being successful in doing the opposite of the norm, Allen Fahden, shares his knowledge and perception when it comes to advertising your products and services. Listen in and learn all about the opposite effect and how being a dumbass can be your greatest weapon. Understand why you need to treat ideas as valuables and protect them from being killed by objections. Allen also talks about the difference of being an innovator and an advancer and gives an example of extremely successful people who fall under those two categories. In addition to this, he also differentiates between being an early adopter and a later adopter as he discusses the roles they play in realizing an idea and driving your business to success.
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Season 4 arrives for Business Done Differently! Since starting the podcast way back in 2017, Jesse Cole interviewed the best of the best in the business. For this new season, he's going to be joined by even more interesting influencers, and he's bringing it up a notch by releasing three episodes at a time. He's also bringing his audience behind the scenes by releasing solo sessions and once-a-month feature keynotes. Before jumping to Season 4, Jesse looks back on the crazy ride of 2020, discussing the unbelievable journey The Savannah Bananas went through due to the pandemic and how his team kept a strong purpose thanks to their own set of Vision Commandments.
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For the final episode of Season 3 the Head Coach of the Savannah Bananas joins me to talk about building a culture and getting buy-in from the players. In three seasons with the Bananas, Tyler Gillum has won more games than any coach in the Coastal Plain League. In addition to being the winningest coach in Bananas history, he's also had numerous players selected in the MLB Draft. Gillum shares how he's been able to recruit the best of the best and get buy in from his players to embrace the entertainment as well as baseball development. He shares of the importance of building trust and coaching the person and not just the player.
We need more coaches and leaders and less bosses and managers in the business world. Coach Gillum shares how any business can take some of his principles to building a great culture and bring them to their company.
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The notion of having to incorporate love in business might sound almost ridiculous to some, but the results don't lie. When you build a system and a culture founded on the principle of love, that culture is embraced by your employees and, in turn, your customers. Jesse Cole is joined by Steve Farber, a leadership keynote speaker, executive coach, and bestselling author. Jesse and Steve dive into the subject of incorporating and emphasizing love in business. Don't miss out as this could be the principle that allows your business to skyrocket!
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A dose of happiness even from a person tending the comfort room brings a whole lot of difference to anyone’s day. Unconditionally bringing smiles to random faces is The Happy Zone’s Valerie Washington. In this episode, Jesse Cole talks to Valerie about how she started sharing her fun factor at the Charlotte Douglas Airport. Her positive attitude is enough to make you want to be infected by her glowing energy. She walks us through how she makes people happy and how The Happy Zone was conceptualized and created. Join Jesse and Valerie as they discuss more about the benefits of happiness in our lives.
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You def do it differently...