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The My Wife Quit Her Job Podcast With Steve Chou
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The My Wife Quit Her Job Podcast With Steve Chou

Author: Steve Chou

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A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways.
619 Episodes
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In this episode Toni and I walk through the latest AI updates and what stood out from a packed week of announcements. It’s been nuts with new tools dropping almost every day. We break down the most useful changes and what they mean for creators and ecommerce store owners right now. What You’ll Learn What’s new with AI The sentiment about AI amongst our peers Practical use cases in ecom and content creation Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! […] The post 618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach appeared first on MyWifeQuitHerJob.com.
In this episode, I sit down with Charles Chakkalo, a student from my Create a Profitable Online Store course. Most people assume retail arbitrage is a worn out Amazon side hustle that barely covers gas, but Charles never accepted that ceiling. He pushed the same model far past what anyone expected and built an eight figure business with multiple warehouses. What You’ll Learn Does retail arbitrage still work? Where Charles sources his products for arbitrage How to actually make a profit with arbitrage Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 […] The post 617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead appeared first on MyWifeQuitHerJob.com.
Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. What You’ll Learn Strategies to maximize your Black Friday deals How to avoid sacrificing your margins How to not cheapen your brand over the holidays […] The post 616: The Black Friday Playbook We’re Using This Year appeared first on MyWifeQuitHerJob.com.
In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC brand today. What You’ll Learn The secret sauce behind Montana Knife Co’s Shopify success How they […] The post 615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon appeared first on MyWifeQuitHerJob.com.
In this episode, Toni and I unpack the lesser-known realities of brand partnerships.  We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions. What You’ll Learn The pros and cons of doing brand deals How to have smoother brand collabs Where and how to get brand deals Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a […] The post 614: The Hidden Rules of Brand Deals That Influencers Never Talk About appeared first on MyWifeQuitHerJob.com.
In this episode, I interview a student in my Create A profitable online Store course, Cristina Brooks Potts, on she created her own successful skin care company from complete scratch over at authenticego.com. Her story is truly inspirational. What You’ll Learn How to start a skincare brand from scratch The minimum investment to start a skincare brand How to market a skin care product without paying for ads Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The […] The post 613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand appeared first on MyWifeQuitHerJob.com.
In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana.  You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room. What You’ll Learn Insider Tips From Top Ecommerce Minds How To Level Up Your Online Store What happened at ECF Live Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings. The Family First Entrepreneur […] The post 612: Lessons From the Smartest eCommerce Founders At ECF Live appeared first on MyWifeQuitHerJob.com.
In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value.  What You’ll Learn The top Shopify features boosting big brands. How to leverage AI for sales growth. How to optimize your store for conversions. Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll […] The post 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster appeared first on MyWifeQuitHerJob.com.
In this episode, I chat with Ritu Java, founder of PPC Ninja, about how top ecommerce brands are using AI to scale faster and smarter. We dig into real-world examples of how automation and data-driven tools are transforming ad management, product research, and day-to-day operations. Whether you’re running a seven- or eight-figure store, you’ll learn how to use AI to save time, cut costs, and unlock new growth opportunities. What You’ll Learn Discover how 7 and 8 figure ecommerce brands are using AI to automate growth and improve efficiency. Learn practical ways to apply AI to ad management, product research, […] The post 610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java appeared first on MyWifeQuitHerJob.com.
In this episode, we’re cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead. What You’ll Learn Why YouTube has quietly become the number one podcast platform and how it’s reshaping listener habits. Why you are leaving money on the table by sticking to Apple Podcasts or Spotify. Practical steps to grow faster on YouTube and take advantage of video-first podcasting. Sponsors SellersSummit.com – The Sellers Summit is the ecommerce […] The post 609: Forget Apple Podcasts. This Is Where Listeners Really Are appeared first on MyWifeQuitHerJob.com.
In this episode, I sit down with Norm Farrar, one of the most respected voices in ecommerce and Amazon selling. We dive into what’s actually working right now, from building brands that command higher prices to avoiding the traps that cause most sellers to fail whether it’s DTC or Amazon. What You’ll Learn Why most sellers crash and burn on Amazon The simple shifts top earners are making right now How to future-proof your Amazon biz in 2025 Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate […] The post 608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar appeared first on MyWifeQuitHerJob.com.
In this episode, we’re diving into vibe coding and asking the big question: will you ever need to buy a Shopify app again? Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem. We’ll cover what it is, who it helps, and whether this is the beginning of the end for paid SAAS apps. What You’ll Learn What vibe coding is and how it can replace common Shopify apps. The tradeoffs between lower costs and higher maintenance risks. How to get started with vibe coding Sponsors SellersSummit.com – […] The post 607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach appeared first on MyWifeQuitHerJob.com.
In this episode, I’m joined by Kevin King, a veteran Amazon entrepreneur, mentor, and educator you probably know from the Freedom Ticket course and his two podcasts. Kevin also runs the Billion Dollar Sellers Summit and a popular newsletter where he shares insider strategies with some of the top minds in ecommerce. Today we dive into where Amazon is headed, the future of DTC, and what these shifts mean for anyone selling online. What You’ll Learn The future of Amazon and DTC Is Amazon still worth it in 2025 and beyond? Trends in AI and ecommerce Sponsors SellersSummit.com – The […] The post 606: Kevin King On The Future Of Ecommerce: Amazon vs DTC In 2025 appeared first on MyWifeQuitHerJob.com.
In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of ecommerce content fails to drive sales or even get noticed. Chris breaks down why most brands get content wrong, the mistakes that are costing them growth, and the exact strategies that are working in 2025. What You’ll Learn Why Most Ecommerce Content Falls Flat What […] The post 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer appeared first on MyWifeQuitHerJob.com.
In this episode, we’re going to get real about what it’s like selling on Amazon right now. Everyone loves to brag about screenshots and seven-figure revenue numbers, but the truth is, selling at scale in 2025 is messy. Fees are higher, competition is tougher, and if you’re not careful, Amazon will eat your margins alive.  In this episode Bernie shares his AI strategies. What You’ll Learn How Amazon’s landscape looks in 2025 Key strategies for scaling on Amazon How AI is shaking up e-commerce game Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the […] The post 604: Amazon In 2025: What It Takes To Sell At Scale (And How Ai Changes The Game) With Bernie Thompson appeared first on MyWifeQuitHerJob.com.
In this episode, I’m joined by a very special guest, Jim Kennemer. Jim has spent years on the ground in Vietnam, working directly with factories, suppliers, and entrepreneurs. While most sellers are still fixated on China, Jim has been quietly helping businesses discover a sourcing ecosystem that is often cheaper, more flexible, and surprisingly overlooked. What You’ll Learn Insider tips on sourcing in Vietnam Why Vietnam might be your next big move Simple ways to unlock Vietnam’s sourcing potential Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and […] The post 603: Why Vietnam May Be The Best Kept Secret In Sourcing With Jim Kennemer appeared first on MyWifeQuitHerJob.com.
In this episode, I’m sharing the AI changes I’ve made to my store and courses that are directly boosting revenue. You’ll hear what’s working right now, what surprised me, and how you can apply these ideas to your own business. What You’ll Learn Sneaky-smart ways I use AI to boost sales How AI helps me create content way faster Unexpected tricks to scale my store & courses Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings. […] The post 602: How I’m Using AI To Grow My Store And Courses In Unexpected Ways appeared first on MyWifeQuitHerJob.com.
In this episode, I’m joined by a very special guest, Neil Patel. As the founder of one of the top marketing agencies in the world, Neil sees what’s really working across thousands of ecommerce brands. And today, he’s sharing exactly what’s driving traffic and growth today. No fluff, just proven strategies that work right now. What You’ll Learn How to stand out online in the age of AI How to generate consistent traffic today How to generate sales in a saturated market Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. […] The post 601: Neil Patel’s Blueprint For Traffic, Growth & Making Money in a Saturated Market appeared first on MyWifeQuitHerJob.com.
In this episode, Toni and I discuss how she couldn’t find the right group that fit her vibe, so she decided to build one herself. We share a secret project that Toni’s been working on that you might all be interested in and she shares her story of taking initiative and making it happen. It’s all about the importance of creating your own path when you can’t find it! What You’ll Learn How Toni created her own mastermind How to make ChatGPT do the heavy lifting and planning The power of taking initiative Sponsors SellersSummit.com – The Sellers Summit is […] The post 600: She Couldn’t Find Her Tribe So She Built One From Scratch. Here’s How With Toni Herrbach appeared first on MyWifeQuitHerJob.com.
In this episode, Jeff Oxford and I tackle one of the biggest shifts happening right now: how SEO is evolving in the age of AI and chat-based search. We break down what’s changed, what no longer works, and what you need to be doing today to make sure your business actually shows up. What You’ll Learn How AI has changed search What Google isn’t revealing about the rankings Tips to stay ahead in AI search Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn […] The post 599: Ranking In The Age Of Chatgpt: What Google Isn’t Telling You With Jeff Oxford appeared first on MyWifeQuitHerJob.com.
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Comments (7)

Freame Lucas

The success story of Amanda, a full-time student who managed to make six figures selling dollhouse furniture, is inspiring and impressive. Her dedication and hard work have paid off in a big way, and her achievement is proof that anyone can turn their passion into a profitable business. For college students looking for remote jobs or the best jobs that fit their busy schedule, there are many opportunities out there. Our website, https://www.discoverybit.com/5783/full-time-student-guide-find-job-flexible-hours/, is an excellent resource for finding remote jobs for college students or the best jobs for college students that offer flexible hours. From online tutoring to freelance writing, we have a range of options that can help students earn extra income while still keeping up with their studies.

Mar 11th
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Tyler H

Very compelling stuff. I had deleted tiktok because it is sooo addictive but I'll give it another go from the business side of things. Thanks for the great stuff!

Aug 7th
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Tyler H

Fantastic in-depth info!

Jul 18th
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Tyler H

wow! This was a micro-course on how to organize and time punlications to various social mediums! I listened while driving - I'll definitely need to give it 2nd listen when I can take some notes!

Jan 15th
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Tyler H

Great tip on use of Facebook dynamic cross sales! Love the heads up on apple privacy changes - look forward to learning more info from you on the fix. Also, impressive pivot in March in you ecom biz.

Jan 8th
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Ali Mahmoodi

your pod is great !!! I honestly learned some tips and tricks that I couldn't find anywhere else. keep it up

Mar 17th
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Brandon M

Enjoyed this

Sep 23rd
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