The Local Radio Podcast

Johnny Schad, along with Debbie Kribell, is the second generation of leadership at SMARTS Broadcast Systems, probably the most popular traffic/billing/automation company among small-market broadcasters. Headquartered in Emmitsburg, IA, where the Schad family had the radio station that got John and Jan Schad thinking that there must be some way of using computers to make traffic and billing easier. Today, SMARTS has a wide range of products for local radio stations, and Johnny has his finger very much on the pulse of small markets. After Jay Mitchell talks with Johnny, he weighs in on the dangers and uncertainties of the reopening process, and what local radio can do to keep people healthy. Show Notes SMARTS Broadcast Systems website The post SMRP 71: Johnny Schad; Reopening Reactions appeared first on The Local Radio Newsletter.

Adams Radio Group CEO Ron Stone is the driving force behind the recent “Radio Cares” radiothon, which raised over $500,000 to feed those put at a disadvantage by the pandemic. Host Jay Mitchell gets an update from Ron about Radio Cares, and what lies ahead for independent radio broadcasters. Show Notes Adams Radio Group website Ron’s direct line: 952-232-0876 Independent Broadcasters Association webpage This podcast is sponsored by sales consultant Pat Bryson. CLICK FOR DETAILS The post SMRP 70: Ron Stone: After the Radiothon appeared first on The Local Radio Newsletter.

National business has always been a problem for small market broadcasters, but Devon Shuman wants to change that. She’s the senior VP of sales at Gen Media Partners and she has a real passion for small market radio. She shows that off in our interview …. and tells us about signing a new radio advertiser you won’t believe. Also in this episode, host Jay Mitchell talks about a worldwide pandemic problem that can be solved locally, one community at a time. Show Notes Gen Media Partners website Devon’s email This podcast is sponsored by Lawson Productions — high-quality, affordable, reliable, and fast-turnaround radio commercials, promos and sweepers. CLICK HERE FOR DETAILS The post SMRP 69: Devon Shuman; Global Problem, Local Solution appeared first on The Local Radio Newsletter.

Lou Vito is about as wired in as you can get. The owner of four stations and an active website in Bellefontaine-Urbana, OH, he’s in touch with dozens of broadcasters every single day, and as much as anybody, he has his finger on the pulse of small-market radio. In this episode, Lou shares with us what he is doing to keep advertisers – and get new ones – in the midst of the pandemic. Host Jay Mitchell also offers a brief commentary on that morning team in Idaho that encouraged their listeners to defy their state’s stay-at-home order. Show Notes Lou’s website Call Lou: 937-592-1045 This podcast is sponsored by Lawson Productions — high-quality, affordable, reliable, and fast-turnaround radio commercials, promos and sweepers. CLICK HERE FOR DETAILS The post SMRP 68: Lou Vito; Encouraging Law-Breaking appeared first on The Local Radio Newsletter.

In this episode, we talk with a true idea factory. Dick Teimer is the guy behind the popular Time Capsule radio feature, and as such he is in constant touch with creative broadcasters all around the continent — and he shares with us some of their best ideas. They are sure to get you thinking about new ways to serve your listeners during these home-bound days — one of which should be the Time Capsule feature itself, which Dick is offering free (as long as you don’t compete with an existing client) during the pandemic. Show Notes Time Capsule info, demos, support Dick Teimer’s phone number: 800-T-CAPSULE (800-822-7785) CORRECTED NUMBER This podcast is sponsored by Lawson Productions — high-quality, affordable, reliable, and fast-turnaround radio commercials, promos and sweepers. CLICK HERE FOR DETAILS The post SMRP 67: Dick Teimer; Sales & Programming Ideas appeared first on The Local Radio Newsletter.

A couple of weeks ago, The Local Radio Newsletter sponsored a couple of “Idea Swap” webinars, in which about 100 broadcasters each time shared ideas about coping with the COVID-19 pandemic. Continuing from our 4/22 episode, host Jay Mitchell picks some highlights – some ideas you might have missed the first time around, but that are worthy of your reconsideration. You can find audio for the full webinars here. This podcast is sponsored by Lawson Productions — high-quality, affordable, reliable, and fast-turnaround radio commercials, promos and sweepers. CLICK HERE FOR DETAILS The post SMRP 66: Ideas from the Swaps, Pt. 2 appeared first on The Local Radio Newsletter.

A couple of weeks ago, The Local Radio Newsletter sponsored a couple of “Idea Swap” webinars, in which about 100 broadcasters each time shared ideas about coping with the COVID-19 pandemic. For this outing, host Jay Mitchell picks some highlights – some ideas you might have missed the first time around, but that are worthy of your reconsideration. You can find audio for the full webinars here. This podcast is sponsored by Lawson Productions — high-quality, affordable, reliable, and fast-turnaround radio commercials, promos and sweepers. CLICK HERE FOR DETAILS The post SMRP 65: Ideas from the Swaps, Pt. 1 appeared first on The Local Radio Newsletter.

Mary Quass, founder and CEO of NRG Media, doesn’t let her lofty position in the industry get in the way of the fact that she is a true “radio rat,” who loves and understands this business like few others. Jay Mitchell caught up with Mary and talked to her about her recent open letter to the industry, and how she is taking care of every single one of her 400 employees during the COVID-19 pandemic. Visit the NRG Media website This podcast is sponsored by Lawson Productions — high-quality, affordable, reliable, and fast-turnaround radio commercials, promos and sweepers. CLICK HERE FOR DETAILS The post SMRP 64: Mary Quass appeared first on The Local Radio Newsletter.

Pat Bryson We revisit our discussion with Pat Bryson concerning the steps broadcasters can take to help their advertisers survive and thrive. In this part of the discussion, Pat gets specific about why this is so important and specifically how to accomplish it. Host Jay Mitchell issues a cautionary note about the controversy surrounding the timetable for reopening the country. (Hint: Listen to the scientists and medical professionals, not the mobs and not the politicians.) Show Notes Pat Bryson’s website Contact Pat via email, or phone 918-810-3068 This podcast is sponsored by RadioMax, now offering its RadioMax App absolutely free to all broadcasters for the duration of the pandemic. CLICK HERE FOR DETAILS The post SMRP 63: Pat Bryson; Abundance of Caution appeared first on The Local Radio Newsletter.

This time out, we’re talking equipment with Hugh Price, sales coordinator at Broadcasters General Store (BGS), a favorite vendor of small-market broadcasters. Hugh talks about ways that priorities have shifted since the pandemic, and what we need to do to be ready for changes in the way we originate our programming. But first, host Jay Mitchell reflects on conversations he’s having with broadcasters all over the country, and how they are dealing with the current situation. When he asks, “How’s business?”, he gets one of two answers – and one of them isn’t very pretty. Show Notes Broadcasters General Store website Contact Hugh Price via email, or phone 352.622.7700 This podcast is sponsored by RadioMax, now offering its RadioMax App absolutely free to all broadcasters for the duration of the pandemic. CLICK HERE FOR DETAILS The post SMRP 62: Hugh Price; A Tale of Two Broadcasters appeared first on The Local Radio Newsletter.