Beth Azor - Retail Leasing for Rockstars

In this episode discussing the lessons from Beth Azor's book, she explores strategies for handling rejections from national retailers. This chapter provides insights into the importance of persistence and adaptability in retail leasing. Beth revisits her earlier advice on the timing of follow-ups with national chains, emphasizing the value of staying informed about market changes that could affect a retailer's decision. She shares a personal anecdote illustrating the importance of understanding a retailer's specific concerns about a property, despite its apparent advantages. This story not only underscores the unpredictability of leasing negotiations but also the potential for learning and growth from each interaction. Beth concludes with a reminder of the importance of direct communication, monitoring market dynamics, and maintaining a proactive approach to leasing. Join us for an enlightening discussion on navigating the challenges of retail leasing and the keys to success in the dynamic world of retail.

How do you submit to the national? In today's podcast, Beth discusses the process of submitting proposals to national retailers, navigating whether to contact the retailer directly or go through their brokers. The essential point is to communicate effectively. The goal is to connect and convey your proposal accurately, enhancing your chances of success.She reveals whether it's better to reach out directly to the retailer, the broker, or maybe even both. Pulling from her own stories and a bunch of smart tips, Beth highlights how knowing the right people and how to talk to them can really make a difference. She's all about getting your proposals out there the right way, using relationships to your advantage, and just going for it. Beth's advice is like a roadmap for anyone trying to get their foot in the door with big retail leases, making sure you know how to catch the retailer's attention and what to do once you have it. Check it out for some solid advice on upping your leasing game and making those big deals happen.

In today's episode, Beth delves into Chapter 67 of her book, where she dishes out invaluable advice on personalizing your marketing pitches, especially when dealing with national retailers. She emphasizes the importance of tailoring your approach to match the specific needs and preferences of each potential tenant. From understanding demographic requirements to avoiding embarrassing mishaps like sending the wrong information, Beth leaves no stone unturned. Through real-life anecdotes and practical tips, Beth illustrates why customization is key to catching the attention of national retailers and ensuring they take you seriously. She highlights the importance of providing detailed information upfront, including CAD files and precise location details, to streamline the decision-making process for busy real estate managers. But Beth doesn't stop there. She challenges listeners to rethink their approach to pitching, debunking the myth that customization equals extra work. With her trademark humor and no-nonsense attitude, Beth encourages leasing agents to invest the time and effort into crafting personalized packages, citing the impressive returns in terms of faster responses and increased deal closures. So, if you're ready to supercharge your leasing game and unlock the secrets to success in the retail world, tune in to Beth Azor's podcast. Whether you're a seasoned pro or just starting out, there's always something new to learn from the queen of leasing herself.

Welcome to the Retail Leasing Podcast with your host, Beth Azor, the industry's leasing Rockstar! In this 51st Episode, Chapter 66 "Getting an Appointment with a National at a Big Conference", Beth Azor focuses on the essential strategies for securing meetings with national retailers at leading industry conferences such as ICSC or Retail Live. She emphasizes that meticulous preparation is the key to success in these endeavors.Beth guides listeners through identifying an ideal list of national retailers, highlighting the importance of ensuring a property meets their specific needs—even if it initially appears to be a long shot. Additionally, she shares the strategic advantage of using social media to uncover personal connections that can elevate a pitch from forgettable to memorable. Discovering common experiences, such as attending the same university or sharing a love for pets, can leave a lasting impression. Whether the goal is to engage with major names like Chipotle or to stand out through thorough research, Beth provides valuable insights to transform potential contacts into confirmed meetings. She invites her audience to enhance their networking abilities and embark on a journey to refine their approach to securing meetings at conferences. 

This 50th episode of the Retail Leasing Podcast, based on Chapter 65 of "The Retail Leasing Playbook," focuses on a straightforward yet powerful approach for leasing agents targeting national retailers. "Nothing Warms Up a Cold Call Like a Map" offers a practical strategy to increase the response rate from national retailers. Beth Azor shares insights on how to make your outreach stand out. Instead of sending generic email blasts, she suggests customizing your communication and including a map that highlights your property's location, nearby competitors, and relevant traffic counts. Beth explains the importance of specifying the property's location in the email subject and attaching detailed maps to show potential gaps the retailer could fill. Additionally, she talks about using data analytics tools to provide traffic and demographic insights, making your proposal even more compelling. The episode also features an email example from a Dollar Tree real estate manager, outlining what national retailers look for in site submissions. This guidance can help leasing agents tailor their approaches to meet the preferences of retail chains effectively. Beth concludes by sharing her success rates with this method, encouraging listeners with practical advice for enhancing their leasing strategies. Listen in for valuable tips on making your property more appealing to national retailers.

The countdown is on! We are less than 32 days away from the 4th Annual Women's Real Estate Investment Summit, March 14-15 in Dania Beach, FL. We have a very limited number of tickets left – only 30! This is your chance to be among an exceptional group of women dedicated to investing and expanding their family's wealth. What's in store for you at this summit? Prepare to be inspired by phenomenal speakers, engage in insightful breakout sessions, and if you're one of the lucky ones to have snagged a VIP Plus ticket, you get to be part of an exclusive bus tour. This isn't just any tour; it's a journey through success stories. We'll visit three of my properties and three multifamily assets in Miami owned by the remarkable Natasha Falconi. Can't wait to see you there in less than 45 days. Your investment journey is about to take you new places with this community of empowering and like-minded women! Grab a ticket here: https://www.azoracademy.com/women-s-real-estate-investment-summit-2024

Welcome to "The Retail Leasing Playbook" podcast with your host, Beth Azor. In each episode, Beth explores the strategies and insights in her book, "The Retail Leasing Playbook," to help you elevate your retail property management game. In this episode, Beth discusses Chapter 64, "Finding the Right Person for the Big Fish." She shares her invaluable insights, guiding through seven essential tips to effectively connect with national retailers. Beth emphasizes the significance of utilizing platforms like ICSC and LinkedIn to access current and accurate information. She reveals the transformative potential of a simple phone call to the company, demonstrating how it can revolutionize your leasing approach. But that's not all – Beth unveils her industry peer technique, an ingenious strategy for unearthing those hidden opportunities. Whether you're a seasoned pro or just starting in the field, this episode is filled with practical wisdom to elevate your retail leasing game. So, if you want to reduce vacancy, boost occupancy rates, and create lasting relationships with national retailers, this episode is a must-listen. Tune in to "The Retail Leasing Playbook" and implement these valuable strategies today. Don't miss out on future episodes filled with more expert insights and practical advice. Subscribe to "The Retail Leasing Playbook" now, and take your retail property leasing game to the next level. Your success in the world of retail leasing begins here! #RetailLeasing #BethAzor #LeasingTips #RealEstatePodcast Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to "The Retail Leasing Playbook" podcast with your host, Beth Azor. In each episode, Beth explores into the strategies and insights in her book, "The Retail Leasing Playbook," to help you elevate your retail property management game. Today, in Chapter 63 titled "Nationals Need Even More Prep Legwork," Beth shares valuable advice on capturing national retailers' attention and securing their interest in your properties. Beth emphasizes the importance of doing homework when contacting national retailers. It's all about providing tailored information directly applicable to their needs and preferences. Learn to stand out by understanding crucial details such as required frontage and demographic compatibility. Beth also highlights the significance of staying up-to-date with retailers through tools like Google Alerts, enabling you to engage in more meaningful conversations and build strong relationships. Beth also reveals the hidden potential of smaller retailers. Don't underestimate their impact, as representatives for small retailers often grow to become key figures in larger retail corporations. Ignoring them now could mean missing out on significant opportunities down the road. So, if you want to reduce vacancy, boost occupancy rates, and create lasting relationships with national retailers, this episode is a must-listen. Tune in to "The Retail Leasing Playbook" and implement these valuable strategies today. Don't miss out on future episodes filled with more expert insights and practical advice. Subscribe to "The Retail Leasing Playbook" now, and take your retail property leasing game to the next level. Your success in the world of retail leasing begins here! #RetailLeasing #BethAzor #LeasingTips #RealEstatePodcast Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to the Retail Leasing Podcast with your host, Beth Azor, the industry's leasing Rockstar! In this episode, Beth shares her indispensable "Cliffs Notes" to empower you in the world of retail leasing. Beth unpacks the critical lessons from Chapter 62, focusing on a golden rule: "Don't count your commission until the check clears." Her approach is more than a strategy; it's a mindset shift essential for success in the high-stakes game of retail leasing. Drawing from personal anecdotes and industry superstitions, Beth warns against the pitfalls of premature commission calculations, emphasizing the unpredictability of deals. This episode isn't just about caution; it's about wisdom. Beth shares how to pragmatically approach commissions, offering tips like using placeholder numbers for budgets and keeping a safe emotional distance until deals are fully sealed. Her stories, including interactions with clients and her team, offer a realistic glimpse into the daily life of a leasing professional. Whether you're looking to decrease vacancy rates or boost occupancy, Beth's insights are invaluable. Stay tuned for more chapters in upcoming episodes, as we continue to unravel the secrets to thriving in retail leasing. Don't miss this episode! Tune in for your weekly dose of expert advice and industry insights, and be sure to catch us next week for more from "The Retail Leasing Playbook." Let's elevate your leasing game together! #RetailLeasing #BethAzor #LeasingTips #RealEstatePodcast Music from https://filmmusic.io"Acid Trumpet" by Kevin MacLeod (https://incompetech.com)License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Q4, pick something to improve on - if you have some extra time due to the market conditions -

Welcome to Beth Azor's Retail Leasing Podcast, your ultimate guide to mastering the world of commercial real estate leasing. Join Beth Azor, author of "The Retail Leasing Playbook," as she breaks down each chapter of her book, offering valuable insights and tips to help you boost occupancy rates and reduce vacancies in your commercial properties. In this episode, Beth discusses Chapter 61, "Do the Math," where she emphasizes the importance of understanding financial statements, cap rates, and tenant business plans. Whether you're an industry veteran or just starting, Beth's expertise and practical advice will empower you to navigate the complexities of the real estate leasing world. Don't miss out on Beth Azor's wealth of knowledge. Tune in to her podcast, subscribe, and level up your leasing game today! Music from ⁠https://filmmusic.io⁠ "Acid Trumpet" by Kevin MacLeod (⁠https://incompetech.com⁠) License: CC BY (⁠http://creativecommons.org/licenses/b...⁠)

Thoughts on a Sunday morning stroll.

The Retail Leasing Podcast | Episode 44 - Chapter 60: Find At Least One Way to Be Useful to Someone Else Every Day Welcome to the Retail Leasing Podcast with Beth Azor, also known as the Canvassing Queen! Dive into Chapter 60 of the 'Retail Leasing Playbook' where we discuss the essence of giving value and being of service to others in the industry. In this episode: 🌟 The importance of finding at least one way to be useful to someone else every day. 🌟 How sharing relevant industry articles can build connections and value. 🌟 The significance of juniors assisting seniors in the office. 🌟 Personal experiences and insights on going the extra mile. 🌟 The mindset of a rock star in the leasing industry. Aim to make someone's life easier and separate yourself from the pack! Remember, it's the little gestures that can have the biggest impact. Stay tuned for more insights from the 'Retail Leasing Playbook' in our upcoming episodes. If you're looking to increase your occupancy and lower vacancy, you're in the right place. Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/b...)

In today's episode, we dive deep into the essence of truly successful individuals. It's not just about reacting; it's about proactively planning ahead. Join us as we uncover: - The importance of not just being reactive but planning ahead like the rock stars. - Distinguishing between mere to-do lists and genuine priority lists. - The significance of time blocking and why it's a game-changer. - The art of prioritizing: Not everything urgent is crucial. - The roadmap to planning: Yearly, Quarterly, Monthly, and Weekly. - A sneak peek into my Sunday routine: Coffee, Newspapers, and Planning. - Why being proactive makes the difference. Are you traveling or canvassing? Plan it out! Remember, it's not about being busy; it's about being productive. And that starts with planning ahead. Discover the habits and mindsets that set the real rock stars apart from the crowd. 🎸 Music from https://filmmusic.io"Acid Trumpet" by Kevin MacLeod (https://incompetech.com)License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Welcome to another insightful episode of The Retail Leasing Podcast! In this chapter, Beth delves into the intriguing concept of "Canvassing Karma," sharing her wisdom on how taking action can manifest incredible results in the world of commercial real estate. Discover why "a watched pot doesn't boil" and why it's essential to step away from your desk, put down the phone, and hit the streets. Whether it's prospecting, canvassing, or simply exploring your market, Beth encourages you to stay proactive and redirect your energy. Join Beth Azor on this podcast journey as she reveals how her canvassing karma stories and those of her followers have had a profound impact on their careers. Don't miss out on this opportunity to learn from the best in the business and elevate your commercial real estate game. Thank you for tuning in, and remember, canvassing karma is real – get out there and let the universe reward you! Have a fantastic week, and keep striving for those leasing victories! Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/b...)

The Retail Leasing Podcast - Episode 41: Chapter 57 - Respond To People Right Away – All People 🎧 Dive into this enlightening episode with Beth Azor, where she emphasizes the crucial significance of timely responses in the world of retail leasing. 🚀 Highlights: 📞 The shocking reality of unreturned calls in our industry. The cardinal rule at Beth’s former company: Return all calls within 24 hours or risk getting fired! 📩 Innovative solutions to manage a flood of daily voicemails, from transcribing services to leveraging assistants or junior brokers. 📲 The increasing effectiveness of texting for quick exchanges, especially for on-the-go professionals. The paramount importance of responding: every missed call could be a missed opportunity. In the competitive world of retail leasing, responsiveness can make or break a deal. So, whether you're juggling multiple properties or striving to maximize your leasing potential, this episode is packed with actionable insights to ensure you never miss a beat. 📖 Join us again next week as we continue our chapter-by-chapter exploration of Beth's book, The Retail Leasing Playbook. Until then, happy leasing, Rockstars! 🌟

🌟 It's Time Ladies!Are you looking to invest, grow your portfolio, or take your career to the next level? Don't miss my 4th Annual Women's Real Estate Investment Summit on March 14th and 15th at the Le Meridien Hotel in sunny Dania Beach, FL!From multi-family investments to retail, this summit is packed with insights from women who are thriving in various asset classes. Whether you're an established investor, aspiring partner, or simply curious about real estate, this is your chance to network, learn, and be inspired. ✨🚌 And guess what? The VVIP bus tour on day two offers a behind-the-scenes look at how I found, financed, and raised money for my deals. Hurry, as there are only 25 spots left!Bring your daughter, mother, niece, or aunt – there's something fabulous for everyone. Don't let this incredible opportunity pass you by.🎟️ Register today and see you in South Florida for what promises to be an enlightening and empowering event.  Get your tickets here: https://www.azoracademy.com/women-s-real-estate-investment-summit-2024

I get asked a ton of questions on social media all the time. As a recent empty-nester, I now have time on the weekends that I didn't have before and I figured I would jump on IG Live and answer some of the questions I have been asked. Enjoy!

Wow! You have all just blown me away. Between the Power Beacons and the 3rd Annual Women's Real Estate Investment Summit, my heart is full and I cannot wait to see what next year brings. You cannot save your way to wealth! We need to change the "broke mindset." Polling - Impostor Syndrome and asking people's opinions Thoughts on "The Confident Mind" and what I am planning for that! More to come... Believe in your instincts! There's more to you than you believe. Check out more of my offerings at www.bethazor.com

Credit Unions do Commercial Real Estate Loans? Yes, yes they do! Beth Azor and Debra Mairs talk all about that, what types of loans Debra services, what the hot asset classes are and so much more. It's the last Women Investor Wednesday before the BIG 3rd Annual Women's Real Estate Investment Summit on International Women's Day, March 8, 2023 at the Hyatt Regency Grand Cypress in Orlando, FL. Will I see you there? If you've ever wondered about how to get involved in Real Estate Investing this is the place you want to be in the room where it's going to happen. We'll have GP's meeting with LP's and I can guarantee DEALS will be DONE. I get goosebumps just thinking about it! On this Women Investor Wednesday I am talking with one of the featured speakers at this year's summit, Debra Mairs. Debra is the Vice President of Commercial Lending at Fairwinds Credit Union and she will be speaking on the Lender's panel answering ALL of your questions about the who, what, when, where, & how of lending! We'll be chatting about lending, investing, and how she got started in it all, and what we should expect during this cycle of economic challenges.