The Money Advantage Podcast

The “Billion-Dollar Asset” That Still Had to Be Sold A story Bruce shares in our retirement class teaching always stops people in their tracks. A family inherited an NFL team worth just under a billion dollars. The asset was valuable. The legacy was real. But the planning wasn’t there. When estate taxes came due, the heirs didn’t have the liquidity to pay the bill. And because the wealth was tied up in an illiquid asset, they had to sell the team. https://www.youtube.com/live/6lCgo4y3LYs Most families will never own an NFL franchise. But plenty of families do own a business, a portfolio of real estate, land that’s been in the family for generations, or investments that look substantial on paper but aren’t easy to convert into cash quickly. And that’s where this topic becomes personal: if you don’t plan ahead, your family may be forced into decisions you never intended—simply to satisfy a tax obligation. This is why we’re talking about how to avoid estate tax legally—so your wealth can serve your heirs and your purpose, not become a burden or a fire sale. The “Billion-Dollar Asset” That Still Had to Be SoldWhat You’ll Learn About How to Avoid Estate Tax LegallyThe Practical Building Blocks of Estate Tax PlanningEstate Tax vs Inheritance Tax Difference: Start With the Right DefinitionsFederal Estate Tax Exemption 2026 and Why the Rules Don’t Stay PutEstate Tax Exemption 2025 vs 2026: Timing MattersEstate Tax Rate 40 Percent: The “One-Time Loss” That Creates Long-Term DamageWhy Do Estate Tax Planning Strategies Matter Even If You’re Under the Exemption Today?Estate Planning for Married Couples vs Surviving Spouse: The Quiet ShiftHow to Avoid Estate Tax Legally With Annual GiftingDo I Have to Report Gifts Under 19,000?When Do You Have to File Form 709 Gift Tax Return?Lifetime Gift Tax Exemption 2026: Larger Gifts and Long-Term TrackingGiving With Warm Hands: Why Legacy Planning Is Bigger Than Tax PlanningEstate Liquidity Planning: What Happens if an Estate Is Mostly Real Estate and Taxes Are Due?How Can Life Insurance Provide Liquidity for Estate Taxes?Irrevocable Trust Estate Planning StrategiesHow to Avoid Estate Tax Legally: Life Insurance for Banking vs Life Insurance for Estate Tax529 Plan Superfunding: Gifting to Reduce Estate Size (and the Control Question)The Most Important Takeaway on How to Avoid Estate Tax LegallyListen to the Full Episode on How to Avoid Estate Tax LegallyBook A Strategy CallFAQWhat is the difference between estate tax and inheritance tax?How does the estate tax exemption work?Should I do estate tax planning if I’m under the exemption today?What is the annual gift tax exclusion?Do I have to report gifts under the gift tax exclusion?When do you have to file Form 709?What happens if an estate is mostly real estate and taxes are due?How can life insurance provide liquidity for estate taxes?Which states have estate or inheritance taxes? What You’ll Learn About How to Avoid Estate Tax Legally If you’ve ever wondered, “Will my legacy go to my family…or to the IRS?” you’re asking the right question. In this blog, we’re going to walk you through the core ideas from our podcast episode on estate and inheritance taxes—what they are, how exemptions work, why the rules change, and what families can do now to protect generational wealth. You’ll learn: The estate tax vs inheritance tax difference (and why it matters) How the federal estate tax exemption 2026 conversation impacts planning today Why a married couple’s plan can change dramatically when one spouse dies How annual gifting works (and why people confuse it) When Form 709 may come into play Why estate liquidity planning can be the difference between preserving an asset and losing it How life insurance and trusts are commonly used to create options and control Quick note: we’re not attorneys. We sit in these meetings with attorneys. We collaborate with estate planning professionals constantly. Our goal is to give you a clear framework so you can make wise decisions and ask better questions with your CPA and attorney. The Practical Building Blocks of Estate Tax Planning Estate Tax vs Inheritance Tax Difference: Start With the Right Definitions One of the biggest sources of confusion we see is people using “estate tax” and “inheritance tax” like they’re interchangeable. They’re not. Here’s the simple distinction: Estate taxes are settled by the estate. The money comes out of the estate before everything is fully distributed. Inheritance taxes are settled by the beneficiaries. The tax bill is tied to what they receive. There’s also the state-level reality: not every state has inheritance tax, and state estate taxes can be entirely different from federal rules. That’s why one of the first questions we encourage families to answer is: “Which taxes apply in my state, and which apply federally?” When you get the definitions right, you avoid planning in the wrong direction. Federal Estate Tax Exemption 2026 and Why the Rules Don’t Stay Put When we recorded this episode, we were in December 2025, and Congress had just changed a tax bill that was expected to sunset at the start of 2026. That shift is a perfect example of why families can’t build a legacy plan on the assumption that today’s rules will remain tomorrow’s rules. Here’s what matters more than any single number: tax law can change quickly, and thresholds can move. That’s why planning is less about guessing the future and more about building a structure that is resilient no matter what Congress does next. Estate Tax Exemption 2025 vs 2026: Timing Matters A detail that surprises many families is that timing can change what exemption applies. If someone passes away in one year, that year’s rules apply. If they pass away the next year, the next year’s exemption applies. We don’t control the timing of life. But we can control the readiness of our plan. Estate Tax Rate 40 Percent: The “One-Time Loss” That Creates Long-Term Damage A federal estate tax hit can be significant. In our conversation, we referenced how quickly the dollars add up when large estates exceed the exemption threshold. But the bigger point we want you to see is this: It’s not just the dollars paid in tax once. It’s the generational opportunity cost of losing that capital. When your family loses money to unnecessary taxes, your family also loses what that money could have produced across decades: businesses that could have been started real estate acquisitions that could have created cash flow education and training that could have expanded a child’s capacity family philanthropy that could have multiplied impact economic stability that could have protected future generations Bruce tells clients: when the money is gone, you can’t make money on that money anymore. That’s not just a financial statement. It’s a legacy statement. Why Do Estate Tax Planning Strategies Matter Even If You’re Under the Exemption Today? This is where most families get lulled to sleep. They see a high exemption and think, “We don’t need to worry about estate taxes.” Two realities can make that assumption dangerous: Exemptions can change Your plan changes when one spouse dies Estate Planning for Married Couples vs Surviving Spouse: The Quiet Shift Even if you don’t consider yourself “ultra-wealthy,” your planning needs to account for the fact that most couples will not pass away at the same time. A couple may look comfortably under a combined exemption threshold—then one spouse dies and the surviving spouse’s position changes. Planning that felt safe becomes exposed. We see this across many areas of tax planning, not just estate taxes. The financial world often treats “married” and “single” very differently. That’s why it’s so important to build your plan while you still have options, flexibility, and time. How to Avoid Estate Tax Legally With Annual Gifting One of the simplest tools families can use is consistent, intentional gifting. In our episode, we talked about an annual gifting amount of $19,000 per person, per recipient, per year. The specific number can change over time, so always confirm the current annual exclusion with your CPA. But the concept is what matters. Here’s why annual gifting is so powerful: It reduces the size of your estate over time It can move assets into the next generation in a planned way It can be used to build capability, not entitlement—if you pair it with purpose and guidance Do I Have to Report Gifts Under 19,000? In many situations, gifts under the annual exclusion amount don’t require filing a gift tax return. That’s why families like it: it’s simple and consistent. Where it gets complicated is when you go above the annual threshold. When Do You Have to File Form 709 Gift Tax Return? If you exceed the annual exclusion amount, you may need to file a gift tax return (often IRS Form 709). Filing doesn’t necessarily mean you owe tax immediately. It can mean the gift is tracked against lifetime gifting limits. Your CPA is the right person to guide you on the reporting mechanics for your situation. The takeaway: gifting can be one of the cleanest ways to reduce your estate—especially when you do it proactively and consistently. Lifetime Gift Tax Exemption 2026: Larger Gifts and Long-Term Tracking Beyond annual gifting, there is typically a lifetime gifting framework that tracks larger transfers. This is where families often say, “I’m confused,” and they’re not alone. The important part isn’t memorizing every detail—it’s understanding the two-tier structure: annual gifting can be simple and repeatable larger gifts may require reporting and coordination with lifetime limits Again, this is why we encourage families to coordinate with their CPA and estate planning attorney.

Bruce said something on the show that stuck with me because it’s so honest: Everyone thinks they’re an aggressive investor… until they lose money. And it’s true. Most people don’t even realize the biggest financial planning mistakes they’re making until the moment something “unexpected” happens: a market drop, a job change, a medical curveball, an opportunity they can’t jump on because their money is locked away. https://www.youtube.com/live/wp4PzmsvzFQ Bruce also joked that when people go to casinos, nobody ever admits they lost. They either “won” or “broke even.” But those crystal chandeliers weren’t paid for by winners. That’s exactly what happens in real life with money. In the good years, we feel smart. In the up markets, we feel confident. And when everyone around us is sharing their “wins,” it’s easy to believe the biggest risk is simply not being invested enough. But then the market drops. A business hits a slow season. A medical issue shows up. Interest rates shift. Taxes rise. Or the opportunity you’ve been praying for appears—and your cash is locked up, waiting on someone else’s permission. That’s what today’s conversation is about: the sneaky, everyday financial planning mistakes that create real risk—often more than the stock market ever will. What Most Financial Planning Mistakes Really Look LikeFinancial Planning Mistakes Start With Misunderstanding “Risk”Risk tolerance vs risk capacity (and why it matters)Financial Planning Mistakes: Chasing Returns vs Long-Term Financial SecurityThe hidden cost of FOMOThe Safety, Liquidity, and Growth FrameworkHow to balance safety, liquidity, and growth in a portfolioLiquidity Risk in Financial Planning: Locking Money Away Without Realizing ItFinancial Planning Mistakes: Outsourcing Control and Financial Thinking1) Relying on assumptions instead of strategy2) Giving up access and permissionRetirement Planning Mistakes: Why the “Way Down the Mountain” Is HarderWhat is sequence of returns risk in retirement?How to reduce sequence of returns riskTax Risk: Required Minimum Distributions and the Inherited IRA 10-Year RuleRequired minimum distributions tax planningInherited IRA 10-year rule taxes (SECURE Act)How to Minimize Risk: Whole Life Insurance Cash Value - Liquidityand Legacy ProtectionWhole life insurance as a volatility bufferA personal note on why this mattersWhat to Remember and What to Do NextListen to the Full Episode on Financial Planning MistakesFAQWhat are the most common financial planning mistakes?What is sequence of returns risk in retirement?How do you define risk tolerance vs risk capacity?Why is liquidity important in financial planning?How do required minimum distributions create tax risk?How does the inherited IRA 10-year rule affect heirs?Can whole life insurance reduce portfolio risk? What Most Financial Planning Mistakes Really Look Like When most people hear the word “risk,” they immediately think of market volatility. The stock market goes up and down. Inflation eats purchasing power. Taxes change. Interest rates rise. Those are real risks. But they’re not the only risks—and for many families, they’re not even the biggest ones. Some of the most risky moves in financial planning are the ones that feel “normal”: Chasing returns because you don’t want to miss out Locking money away without liquidity Relying on assumptions instead of strategy Outsourcing too much control and decision-making Ignoring tax risk until required minimum distributions force your hand Building retirement plans without accounting for sequence of returns risk This post is designed to help you identify the financial planning mistakes that quietly erode your financial strength. You’ll also learn a simple framework—safety, liquidity, and growth—that makes decisions clearer, and helps you reduce risk in ways most financial conversations never touch. If you want more control, more flexibility, and more confidence in your future, this is for you. Financial Planning Mistakes Start With Misunderstanding “Risk” Risk is a subjective word. What feels risky to you might feel normal to your friend, your neighbor, or even your spouse. People in the same family can interpret “risk” in completely different ways. That’s why generic risk questionnaires often miss the point. They may score your “risk tolerance,” but they can’t fully capture how you’ll actually respond when real money is on the line and emotions show up. One of the clearest ways to surface what risk truly means to you is to compare two types of risk most people don’t realize they carry: The risk of losing money (or seeing your account value drop) The risk of missing upside (watching the market rise while your portfolio lags) Here’s a simple question that cuts through the noise: If the stock market goes up 20% and you only go up 5%, does that make you feel worse than if the market goes down 20% and you go down 20%—but you could have only gone down 5%? Both matter. Both affect behavior. Both can lead to costly decisions—especially if your plan was built without understanding which kind of risk you actually can live with. Risk tolerance vs risk capacity (and why it matters) Another layer that’s often overlooked is the difference between risk tolerance and risk capacity. Risk tolerance is emotional. It’s how you feel. Risk capacity is structural. It’s whether you can absorb a financial hit without changing your life, your timeline, or your goals. Someone might feel “aggressive” in theory—but if they can’t open their investment statements during a downturn, that’s a signal. If a portfolio drop would force them to delay retirement, sell assets at the wrong time, or sacrifice lifestyle essentials, that’s a signal too. Many financial planning mistakes happen when confidence is treated as a plan. Financial Planning Mistakes: Chasing Returns vs Long-Term Financial Security One of the most common risky financial planning moves is chasing returns without thinking through the cost of the downside. It’s easy to get pulled into what looks like success—especially when you’re only seeing the highlight reel. People talk about the big win: The stock that exploded The crypto run The rental property that doubled The syndication that paid great returns for a few years What you don’t hear as often is the full story: the losses, the near-misses, the stress, the deals that didn’t work, the years where returns were negative, or the moment one major downturn wiped out a decade of progress. There’s also a common belief that causes people to justify risky moves: “More risk means higher returns.” That’s not what higher risk means. Higher risk means higher potential for loss. Sometimes you win big. Sometimes you lose big. And it only takes one major loss to erase years of steady gains. This is why chasing returns vs long-term financial security is such an important conversation. The goal isn’t to catch every upside. The goal is to build a system that lets you keep moving forward—regardless of what the economy does. The hidden cost of FOMO Fear of missing out isn’t just emotional—it changes behavior. It can push you to: Abandon a sound plan for a trendy one Overconcentrate in one asset class Take on leverage you wouldn’t normally take Move money too quickly without understanding what you’re buying FOMO convinces you that the risk is “not being in.” But sometimes the real risk is being in something you don’t understand, can’t control, and can’t exit cleanly. The Safety, Liquidity, and Growth Framework There are three primary attributes that matter in every financial decision: Safety Liquidity Growth Most people have been taught to focus almost exclusively on growth. That’s why financial planning mistakes are so common—because growth is only one part of the equation. You generally can’t maximize all three attributes in one place. Each asset carries trade-offs. That doesn’t mean you avoid growth. It means you assign each bucket of money a purpose—and then choose the asset that does that job best. How to balance safety, liquidity, and growth in a portfolio A better question than “What’s the best investment?” is: What is this money supposed to do? Different dollars have different jobs. Some dollars are meant to be stable and accessible (emergency reserves, opportunity funds, tax buffers). Some dollars can take on long-term growth risk (true long-term capital). Some dollars are meant to create income, serve as a legacy tool, or act as a stability anchor. When every dollar is forced into a growth-only mindset, families create unnecessary vulnerability. Liquidity Risk in Financial Planning: Locking Money Away Without Realizing It Liquidity risk is one of the most underestimated financial planning mistakes. It shows up when you can’t access your money without: penalties approvals delays forced timing market losses gatekeepers It might be your money, but it isn’t in your control. This can happen in many places: retirement accounts with early withdrawal penalties strategies that require “qualifying” to access cash equity trapped in assets that can’t be sold quickly products that take months (or longer) to unwind investments that require perfect conditions to exit A real example: someone retiring from a school system is offered a pension decision—take a higher monthly payment, or reduce it to take a lump sum. The lump sum sounds like “freedom,” but if it must be rolled to an IRA and the person is under 59½, access is restricted without penalty. That’s a liquidity problem. And it’s a control problem. “Locking money away without liquidity” is often disguised as “being responsible” Many people make decisions that look responsible on paper—max out accounts,

A Hospital Room Reminder About What Really Matters When Bruce recorded this episode, I was in the hospital. He carried the podcast solo while I was headed into yet another surgery connected to pregnancy complications—a storyline some of you know has been part of our family’s journey for years. https://www.youtube.com/live/Fbq412_k_mU That day was a harsh reminder: life is fragile, the future is never guaranteed, and your family’s financial stability cannot depend on “hoping it all works out.” It has to be built on purpose. And that’s exactly what cash flow vs accumulation is really about: not numbers on a statement, but whether the people you love will be equipped, protected, and provided for—no matter what happens to you. A Hospital Room Reminder About What Really MattersWhy Cash Flow vs Accumulation Matters More Than a NumberWhy Cash Flow vs Accumulation: How to Build Multigenerational Wealth Matters NowWhat Is the Difference Between Cash Flow and Accumulation Investing?How to Shift from Accumulation to Cash Flow in Personal FinanceHow to Manage Cash Flow Like a Business in Your Personal FinancesHow to Create a Personal Cash Flow Strategy That Supports Your LifeCash Flow vs Accumulation: How to Build Multigenerational Wealth in PracticeBest Cash Flowing Assets for Families and Business OwnersShould You Use a HELOC to Fund Life Insurance Premiums and Cash Flow Investments?From a Pile of Money to a Living Financial SystemGo Deeper With the Full Cash Flow vs Accumulation EpisodeFAQ – Cash Flow vs Accumulation and Multigenerational WealthWhat is the difference between cash flow and accumulation investing?How can I shift from accumulation to cash flow in my personal finances?How do I create a personal cash flow strategy that supports my lifestyle?What are the best cash flowing assets for families and business owners?How can focusing on cash flow vs accumulation help build multigenerational wealth? Why Cash Flow vs Accumulation Matters More Than a Number Most financial conversations revolve around a number. “How much do I need to retire?”“What should my net worth be at this age?”“What’s my freedom number?” Those questions all assume one thing: that a bigger pile of assets automatically equals security. But it doesn’t. A big balance that doesn’t produce reliable cash flow can disappear quickly. You start selling assets, paying taxes, and hoping the market cooperates. That’s not peace of mind. That’s pressure. In this article, I want to walk you through a different way of thinking: cash flow vs accumulation and how to build multigenerational wealth with a system instead of a guess. You’ll see: What is the difference between cash flow and accumulation investing in real life How to shift from accumulation to cash flow in your personal finances How to manage cash flow like a business in your personal economy The role of cash flowing assets, Infinite Banking, and trusts in building multigenerational wealth How Secure Act 2.0 and current tax rules affect inherited accounts and cash flow My goal is not to make you feel behind, but to help you feel equipped. You can design a personal cash flow strategy that supports your lifestyle now and continues to bless your family long after you’re gone. Why Cash Flow vs Accumulation: How to Build Multigenerational Wealth Matters Now At the simplest level, accumulation is about growing a balance; cash flow is about growing an income stream. Most people are taught the accumulation mindset from day one. Work hard, spend less than you make, and stash the difference in a 401(k), IRA, or brokerage account. You watch the balance grow over time and hope it’s enough. Cash flow asks a different set of questions. Instead of “How much do I have?” it asks, “What is this money doing? How much sustainable income does it produce? How easily can my family access it? And how long will it last?” Accumulation is about mass; cash flow is about motion. Mass can look impressive on paper. Motion is what pays the bills, funds opportunities, and supports your heirs without forcing them to sell assets at the worst possible time. When you start thinking this way, your focus shifts from chasing the biggest number to designing the strongest system. What Is the Difference Between Cash Flow and Accumulation Investing? Let’s make this practical. Accumulation investing looks like this: your paycheck comes in, your bills go out, and whatever is left—if anything—gets swept into a savings account, retirement plan, or investment account. You might reinvest dividends automatically, but you’re mostly watching the line go up and down on a graph and hoping the long-term trend is favorable. Cash flow investing is more intentional. You still earn income, still pay expenses, but you do one crucial thing differently: you give that surplus a job. Instead of leaving it to drift, you send it into assets that are designed to pay you on a regular basis. That might be a rental property, a share in a business, a private lending fund, a dividend-paying stock portfolio, or a policy loan strategy built on whole life insurance. The key is that these assets put money back into your personal economy as a dependable stream, not just a fluctuating account value. Accumulation is “I hope this is enough someday.”Cash flow is “I know what this produces every month, and I can plan around it.” How to Shift from Accumulation to Cash Flow in Personal Finance The shift doesn’t happen with one dramatic move; it happens through a series of decisions. The first step is awareness. You need to see your personal economy the way a CFO sees a business. That means tracking not just your balance, but your flow. How much truly comes in? Where exactly does it go? What is the consistent surplus? Once you know the surplus, you can stop letting it evaporate. This is where Bruce’s idea of a Wealth Coordination Account becomes powerful. Instead of leaving extra money in the same checking account that pays your groceries and subscriptions, you move it to a separate, dedicated account. That account becomes the home base for your cash flow strategy. It’s where you hold cash temporarily while you decide: do we pay down a debt that’s draining us? Do we fund a life insurance premium that will expand our long-term options? Do we step into a strategic rental, a business partnership, or a dividend-focused portfolio? Shifting from accumulation to cash flow is less about wild new investments and more about refusing to let surplus be accidental. You become intentional about directing it toward assets that feed you back. How to Manage Cash Flow Like a Business in Your Personal Finances Bruce shared a simple but powerful idea: Run your personal economy the way a healthy business runs its economy. A good business watches: Revenue in Expenses out Profit (cash flow) How quickly profit is redeployed to either increase revenue or decrease expenses You can do the same at home. Track your cash flow clearlyDon’t just “check your balance.” Know exactly what’s coming in, what’s going out, and what’s left. Increase income where you canSide business, consulting, a raise, better pricing in your current business—anything that adds more revenue to your personal economy. Decrease unnecessary expensesLook at both:Discretionary spending (the “nice to haves”) Non-discretionary spending (insurance, utilities, groceries) where you can shop, renegotiate, or restructure. Capture the surplus in a separate “Wealth Coordination Account”This is something Bruce and I teach often:Create a separate account for excess cash flowDon’t let it disappear into your normal spending Use this account to fund your cash flow strategy, pay premiums, and invest in new opportunities This is the heart of cash flow planning—directing every dollar on purpose. How to Create a Personal Cash Flow Strategy That Supports Your Life A personal cash flow strategy isn’t just a budget. It’s a design for how money moves through your life: Income sources W-2 income Business income Rental income Dividends and distributions Core expenses Lifestyle (home, food, transportation, education) Taxes Debt payments Surplus (profit) This is what flows into your Wealth Coordination Account Redeployment planYou decide in advance: What percentage goes to debt reduction What percentage goes to cash flowing assets What percentage goes to premiums on your whole life policies What percentage stays liquid for opportunities This is how you manage your cash flow instead of reacting to it. Over time, this system builds stability for you and creates a foundation for multigenerational wealth planning. Cash Flow vs Accumulation: How to Build Multigenerational Wealth in Practice So how do we make cash flow vs accumulation truly multigenerational? Bruce and his wife use a simple repeatable framework: Cash flowing assets (businesses, rentals, funds) send income into a Wealth Coordination Account. That account pays premiums for permanent life insurance policies. As cash value grows, they borrow against policies to purchase more cash flowing investments. The new cash flow goes back to: Repay policy loans Rebuild the Wealth Coordination Account Fund additional opportunities Rinse and repeat. On the legacy side: Trusts are structured so that death benefits and cash flowing assets pass in an organized, tax-aware way to nieces, nephews, and charities. The trust language gives guidance and guardrails for how the next generation should use policy loans, pay them back, and take out new policies on their own lives and their children’s lives. This is how building generational wealth with cash flow becomes a repeatable family system, not just a one-time event.

The Couple With $8.5 Million… and One Salad “Bruce, I’m afraid we’re going to run out of money.” He had over $8.5 million across different accounts. They were in their early 70s. On paper, they were far ahead of where most people ever get. https://www.youtube.com/live/L4phmdaJydw But his fear was so real that when they went out to dinner, his wife shared a salad instead of ordering her own—because he was afraid they “couldn’t afford” it. This is what we see over and over again. People obsess over the question “how much do I need to retire?”They chase a number.They hit that number—or get close to it.And still feel anxious, fragile, and uncertain. The problem isn’t just the money.The problem is the model. The Couple With $8.5 Million… and One SaladWhy “How Much Do I Need to Retire?” Is the Wrong First QuestionHow Much Do I Need to Retire? Why That Question Is MisleadingRetirement Cash Flow vs Nest Egg: What You Really NeedSequence of Return Risk in Retirement: Why Timing Matters More Than AveragesBuilding a Retirement Buffer Account to Protect Your PortfolioHow a buffer account protects your retirement portfolio:The LIFE Acronym for Retirement Planning: Liquid, Income, Flexible, EstateProblems With Traditional Retirement Planning and the 4 Percent RuleRedefining Retirement: Gradual Retirement vs Traditional “Out of Service”Cash-Flowing Assets and Alternative Investments for Retirement Cash FlowUsing Whole Life Insurance in Retirement for Guarantees and FlexibilityHow Much Do I Need to Retire? Rethinking the Real QuestionListen to the Full Episode on How Much Do I Need to RetireBook A Strategy CallFAQ: How Much Do I Need to Retire?How much do I need to retire comfortably?How do I know if I have enough to retire?What is sequence of return risk in retirement?What is a retirement buffer account?Is whole life insurance good for retirement income?How can I create guaranteed income in retirement without a pension?How much income do I need in retirement each month?How can my retirement plan serve future generations? Why “How Much Do I Need to Retire?” Is the Wrong First Question If you’ve ever typed how much do I need to retire or how much money do I need to retire into Google, you’re not alone. The financial industry has trained us to believe that the right “number” equals security. But that question is incomplete. It ignores: How long you’ll live How much you’ll actually spend How many emergencies will show up What taxes and inflation will do What sequence of returns your investments will experience In this article, Bruce and I will help you: Understand why “how much do I need to retire” is the wrong question to start with See the difference between retirement cash flow vs nest egg Grasp sequence of return risk in retirement with simple examples Learn how a retirement buffer account can protect you Use the LIFE acronym for retirement planning (Liquid, Income, Flexible, Estate) Explore cash flowing assets, alternative investments, and whole life insurance in retirement Rethink retirement itself—from an “out of service” event to a purposeful, gradual transition My goal is to empower you to take control of your financial life with clarity, not fear. How Much Do I Need to Retire? Why That Question Is Misleading The classic commercial asked, “What’s your number?” People walked around carrying a big orange figure that supposedly represented what they needed to retire. Here’s the problem: That number assumes: A set rate of return A set withdrawal rate No major disruptions And that you won’t touch your principal But real life is not a straight-line projection. When you ask how much do I need to retire, you’re usually really asking: “How can I have enough cash flow for as long as I’m alive, without living in fear?” The issue is not just how much you have—it’s how that wealth behaves under stress and how it converts into dependable income. Retirement Cash Flow vs Nest Egg: What You Really Need Traditional planning focuses on accumulation: “If I can just get to $X million, I’ll be fine.” But what you actually live on is cash flow, not the size of your account statement. You need to know: How much income do I need in retirement each month? Which part of that income is guaranteed and which part is variable How that income will behave if markets drop or inflation spikes If you have $2 million but no idea how to turn that into reliable, sustainable cash flow, you will feel fragile. If you have a mix of guaranteed income in retirement plus flexible cash flowing assets, even a smaller nest egg can feel much more secure. The question isn’t just how much money do I need to retire, but how do I design cash flow that will last? Sequence of Return Risk in Retirement: Why Timing Matters More Than Averages The industry loves to tell you that “the market averages 10% over time.” That’s nice trivia—but it’s not how your life works. If you’re accumulating, you can ride out the ups and downs.If you’re retired and pulling money out, the sequence of returns can make or break you. Here’s a simple illustration: Start with $100,000 Year 1: -20% → now you have $80,000 Year 2: +20% → now you have $96,000 The average return is 0% (-20 + 20 / 2).But your actual money is down $4,000. Now imagine that on top of the losses, you’re pulling out 4–6% per year to live. Suddenly, the portfolio has to recover the market loss and everything you withdrew. That’s sequence of return risk explained with examples—and why relying solely on averages is dangerous. Building a Retirement Buffer Account to Protect Your Portfolio One of the most powerful ways to address sequence of return risk in retirement is using a retirement buffer account. The idea is simple: When markets are down, you do not take distributions from your volatile assets. Instead, you live off a separate, safe buffer of liquid capital. This buffer could be: Cash in the bank CDs or other stable vehicles Cash value in a well-designed whole life insurance policy How a buffer account protects your retirement portfolio: It gives your market-based assets time to recover It reduces the risk of selling low during downturns It lowers emotional stress when headlines scream “market crash” You’re no longer forced to sell when everything is on sale. The LIFE Acronym for Retirement Planning: Liquid, Income, Flexible, Estate To make this practical, we often walk clients through the LIFE acronym for retirement planning: L – LiquidHow much “15-minute money” do you need to feel comfortable? This is money you can access quickly for emergencies or peace of mind—not dependent on your cash flow plan. I – IncomeHow much income do you need each month? How much of that would you like guaranteed? This is where retirement income planning really happens. F – FlexibleThis is liquid money that’s not earmarked for emergencies or core living expenses. It’s for things like trips, special projects, and helping kids or grandkids. It’s the “I can do this without stress” bucket. E – EstateHow much do you want to leave behind, and in what form? This is where how to make your retirement plan serve future generations becomes part of the design. A well-designed mix of cash, whole life insurance, and other assets can touch every part of LIFE: Liquid, Income, Flexible, and Estate. Problems With Traditional Retirement Planning and the 4 Percent Rule Traditional planning often rests on: A withdrawal rule (4% or 5%) Market-based portfolios Historical averages and Monte Carlo simulations But as Bruce mentioned: A 100-year average doesn’t matter if you’re retired for 20 years Inflation erodes real purchasing power Market volatility plus withdrawals increase fragility Focusing only on accumulation creates emotional anxiety This is why cash flow vs accumulation in retirement planning is such an important shift. When you’re not dependent on markets going up every year just so you can eat, your whole experience of retirement changes. Redefining Retirement: Gradual Retirement vs Traditional “Out of Service” Nelson Nash used to remind us: Retirement, by definition, means “taken out of service.” Most of us don’t want to be taken out of service; we want to stay useful, engaged, and purposeful. Instead of a hard stop at 65, consider redefining retirement as a gradual retirement vs traditional retirement: Negotiating part-time work or consulting Reducing hours instead of walking away completely Staying in the game mentally, physically, and relationally We’ve seen engineers move to 10 hours a week, seasoned professionals mentor younger staff, and business owners step back from daily operations while still contributing. Purposeful work, even part-time, can: Supplement your retirement income Reduce pressure on your portfolio Keep you sharp and connected Retirement doesn’t have to mean being benched. Cash-Flowing Assets and Alternative Investments for Retirement Cash Flow Another powerful way to support retirement is shifting some focus from growth-only assets to cash flowing assets for retirement. Examples include: Dividend-paying stocks Real estate (direct ownership or funds) Private lending Certain alternative investments for retirement For accredited investors, there are a variety of alternative investments for retirement cash flow: Multifamily apartment funds Industrial and distribution center funds Certain energy or infrastructure programs Technology and telecom infrastructure (like tower or data assets) These are not guaranteed and require careful due diligence, but they’re often backed by real underlying assets and designed with yield in mind.

The Day a Cookie Business Changed How My Daughter Saw Money After watching a kid biz launch challenge our eight-year-old decided she wanted to start a cookie business. She figured out recipes, canvased the neighborhood, and delivered her first batch of cookie dough. By the end of the day, she had a stack of cash in her hand and stars in her eyes. https://www.youtube.com/live/yzjkVUl38HM Then we sat down at the table. “Okay,” I said, “you didn’t just make $100 you made $100 of income. Now we’re going to give, save, and spend.” Suddenly, that pile of money shrank. Ten dollars to giving. Forty to saving. Fifty left to spend. And right there, without a textbook or a classroom, she began to understand what real money management feels like: choices, trade-offs, and the realization that dollars follow value. That’s a picture of how to teach kids about money in real life—not as an abstract idea, but as something they can see, touch, and live. Table of ContentsThe Day a Cookie Business Changed How My Daughter Saw MoneyWhy Learning How to Teach Kids About Money Matters More Than EverHow to Teach Your Kids About Money From a Young AgeHow Early Money Experiences Shape Your Child’s Financial MindsetTeaching Kids Delayed Gratification With Money: Saving First, Spending LaterTeaching Kids About Saving and Spending: The Pain of a Bad PurchaseHow Chores and Earning Money Teach Kids ResponsibilityHelping Kids Develop a Wealth Mindset, Not a Consumer MindsetTeaching Teens About Debit Cards and Digital MoneyHow to Talk to Adult Children About Money and Financial HabitsTeaching Children Financial Literacy Is Your Job, Not the School’sHow to Teach Kids About Money in a Way That Actually SticksGo Deeper on How to Teach Kids About MoneyBook A Strategy CallFAQ: How to Teach Kids About Money (For Parents, Teens, and Adult Children)What is the best way to teach kids about money from a young age?How can I teach kids to save money and not spend it all?How do chores and earning money teach kids responsibility?How can I help my child develop a wealthy mindset, not a consumer mindset?How should I talk to my teen about debit cards and digital money?How do I talk to adult children about money habits without starting a fight?What is the three jar system for kids? Why Learning How to Teach Kids About Money Matters More Than Ever When parents ask us how to teach kids about money, they’re not really asking about dollars and cents. They’re asking: How do I raise financially responsible kids? How do I help them avoid the money mistakes I made? How do I give my child a wealthy mindset, not a consumer mindset shaped by social media and advertising? In this article, we are going to walk with you through: How to teach your kids about money from a young age Simple money lessons for kids that start before they earn their first dollar How chores, jobs, and entrepreneurship help kids understand that dollars follow value How to teach kids about saving and spending, delayed gratification, and lifestyle choices How early money experiences shape your child’s financial mindset, from little kids to teens to adult children By the end, you’ll have practical scripts, examples, and frameworks you can start using today—whether your kids are 6, 16, or already out of the house. How to Teach Your Kids About Money From a Young Age If you ask us, there is no such thing as “too early” when it comes to teaching children financial literacy. From the moment they see you tap a card at the store, they’re forming beliefs about money: Is money scarce or abundant? Is it something we talk about, or something we avoid? Does it control us, or do we steward it? We live in a world that constantly pushes kids toward consumption—commercials, YouTube, TikTok, billboards. A child who has never seen a Barbie Dream House commercial would be perfectly happy playing with pots and pans in the kitchen. The ad didn’t just sell a toy; it told them what “ happiness” should look like. If we’re not intentionally teaching kids good money habits, the culture is. That’s why the earlier you start, the more “normal” healthy money habits feel. It’s not a lecture—it’s just how our family does life. How Early Money Experiences Shape Your Child’s Financial Mindset Bruce often shares how his grandparents saved ration tickets from World War II on the windowsill for decades. They washed plastic forks and cups after every big holiday meal. Those early experiences created a deep, almost subconscious scarcity mindset. Later, his parents went through the inflation of the 1970s and the loss of a family business. All of that shaped how he views risk, saving, and spending even today. Your kids are also absorbing your story right now: How you react when an unexpected bill comes in Whether you complain constantly about money Whether you live in chronic anxiety or quiet confidence You don’t have to be perfect. But you do need to be honest, consistent, and intentional. That’s how parents can model healthy money habits for their children—far more powerfully than any lecture. Teaching Kids Delayed Gratification With Money: Saving First, Spending Later One of the most important money habits for kids that starts before they earn their first dollar is simply this: Save first, then spend what’s left. It’s the marshmallow test with dollars. Do I eat the one marshmallow now, or wait and get two later? With our kids, we use a simple three jar system for kids: give, save, spend. 10% to giving 40% to saving 50% to spending We started this when they were very young with transparent jars, so they could see money growing in each category. Anytime they earned money—from chores, business, or gifts we chose to include—we walked through the same process: Give first (generosity as a default, not an afterthought) Save second (for long-term wealth building and investing) Spend last (on wants and short-term goals) Over time, this shifted their thinking: “If I want $50 to spend, I have to earn $100.” “My savings isn’t just future spending; it’s capital for making more money.” That’s teaching kids the difference between saving and spending in a way they can feel—not just understand intellectually. Teaching Kids About Saving and Spending: The Pain of a Bad Purchase For one of our daughters, the biggest teacher has been buyer’s remorse. She’s our spender. She’ll get $25 and want to spend it immediately. Then, the next day, she sees something else she wants more, or realizes Christmas is coming and she wants to buy gifts for family—and that same $25 is gone. We don’t shield her from that discomfort. We want her to feel: “Every dollar I spend here is a dollar I cannot spend there.” “My choices today affect my options tomorrow.” That’s how to help your child avoid lifestyle creep and overspending later in life. It starts with small, low-stakes decisions that train their decision-making muscles long before those decisions involve cars, houses, and credit cards. How Chores and Earning Money Teach Kids Responsibility We don’t pay our kids for basic chores. Chores—like cleaning your room, helping with dishes, cleaning up toys—are simply part of contributing to the family. That’s how to raise financially responsible kids and emotionally responsible kids. But we do pay for above-and-beyond work that creates extra value: Vacuuming the whole house Cleaning all the bathrooms Larger projects we’d otherwise pay someone else to do That’s when we start teaching kids that dollars follow value. Money is the result, not the cause. Bruce grew up mowing lawns, returning baseballs at the ball field, and collecting bottles for deposit money. No one handed him an allowance; he learned that if he wanted something, he had to figure out what value he could create in the world to earn it. That’s also how chores and earning money teach kids responsibility: They recognize needs around them They see the connection between effort, value, and income They start to think entrepreneurially You’re not just teaching kids about money management. You’re teaching them how to think like producers, not just consumers. Helping Kids Develop a Wealth Mindset, Not a Consumer Mindset One of the biggest tensions today is balancing scarcity and abundance. On one side, there’s fear-based scarcity: “We can’t spend anything.” “We can never enjoy life.” “We must hoard every dollar.” On the other side, there’s consumption-based scarcity: “If I don’t buy the trip, the car, the concert, I’m missing out.” “I’m not enough unless I have more, do more, go more.” Both are fear-based. A wealth mindset says: I can enjoy life within wise limits. I choose meaningful experiences, not constant upgrades. I build a cash-flowing asset base that funds my lifestyle. This is where using Robert Kiyosaki’s Cashflow game to teach kids about money can be powerful. It shows them: Income vs Expenses Assets vs Liabilities The goal of building cash-flowing assets until passive income exceeds expenses In other words, how to give your child a wealthy mindset not a consumer mindset—by showing them a bigger vision for money than just “get paid, then spend it.” Teaching Teens About Debit Cards and Digital Money Today, money is more invisible than ever. Tap your phone. Click a button. Apple Pay, Google Pay, one-click checkout—no pain, no pause, no counting cash. For teens, that can be dangerous. Teaching teens about debit cards and digital money means pulling back the curtain: Show them their bank statement regularly. Connect each purchase to the actual hours of work it took to earn it. Talk about overdrafts, fraud, and security—not to scare them, but to equip them. With our 14-year-old,

The Day the “Emergency Fund” Met Real Life Rachel here. Many tell us the same story: “I saved the emergency fund, but I’m worried I’m losing ground to inflation and missed opportunities.” https://www.youtube.com/live/T7O8abZDKw8 Because for most people, the “emergency fund” is a lonely pile of cash—stuck in a corner doing next to nothing. It feels safe, until inflation and opportunity cost quietly erode it. Today Bruce and I want to reframe that pile into something far better: emergency fund alternatives that give you liquidity and momentum. What You’ll Get From This Guide If you’ve ever wondered how to stay liquid for the unknown without parking money in low-yield accounts, this is for you. We’ll show you how to: Design liquidity that protects your family and keeps compounding intact Think “emergency and opportunity,” not either/or Decide how much liquidity you actually need Compare storage options (banks, brokerage, HELOCs, and emergency fund alternatives like cash value life insurance) Understand policy loans, interest, IRR, and why control and flexibility often beat chasing the “best rate” By the end, you’ll have a practical blueprint to keep cash ready for life’s surprises—without stalling your long-term growth. The Day the “Emergency Fund” Met Real LifeWhat You’ll Get From This Guide1) Why Most People Misunderstand “Emergency Funds”Emergency Fund Alternatives vs. Cash-in-the-Bank2) How Much Liquidity Do You Actually Need?Emergency Fund Alternatives for Real Estate Investors3) Liquidity from Cash-Flowing Assets4) Where to Store Liquidity: A Practical Comparison5) Cash Value as an Emergency–Opportunity FundEmergency Fund Alternatives Using Whole Life Insurance6) “But What About Loan Rates vs. Policy IRR?”7) Real Estate, HELOCs, and Policy Loans—How They Compare8) Early-Year Liquidity & Design Reality9) The Two Big Mindset ShiftsEmergency Fund Alternatives That Keep You in Control10) Implementation Steps You Can Start This WeekWhy This MattersListen In and Go DeeperFAQWhat’s the best place to keep an emergency fund?Are whole life policies good emergency fund alternatives?How much liquidity should real estate investors keep?Do whole life policy loans hurt compounding?Policy loan rate vs. policy IRR—what matters most?HELOC or whole life policy loan for emergencies?Book A Strategy Call 1) Why Most People Misunderstand “Emergency Funds” Most picture a rainy-day stash: a fixed dollar amount “just in case.” The problem? That mindset narrows your field of vision to only bad events. You end up over-saving in idle cash, under-preparing for real opportunities, and missing compound growth. The better frame is liquidity for emergencies and opportunities—capital that can pivot quickly, without losing momentum. Emergency Fund Alternatives vs. Cash-in-the-Bank Savings accounts provide easy access but pay little, expose you to inflation, and interrupt compounding when you withdraw. Emergency fund alternatives aim to keep liquidity and let your money continue working. 2) How Much Liquidity Do You Actually Need? Rules of thumb (3–6 months) don't account for your real situation: expenses, income volatility, business ownership, real estate cycles, and your emotional comfort. Bruce and I coach clients to answer three questions: Cash flow cushion: If your income paused, how long until you’re back on track? Asset mix & access: Where is your capital now, and how liquid is it (including taxes/penalties)? Personal margin: What amount helps you sleep at night without freezing progress? The right number blends math and emotion. Peace of mind matters because you’ll only stick with a plan you believe in. Emergency Fund Alternatives for Real Estate Investors Great operators earmark a percent of rents for vacancies, repairs, and cap-ex—plus a broader, flexible reserve. Emergency fund alternatives make that reserve productive while keeping it accessible. 3) Liquidity from Cash-Flowing Assets One overlooked “emergency fund” is consistent cash flow. If assets deposit $5K–$20K/mo. into your checking account regardless of your job, you may need less static cash. Let the monthly stream cover life’s bumps—while your capital base keeps compounding. Cash flow accumulates → periodically deploy to premium (more on that next) Short-term bank buffer exists, but money doesn’t linger there You stay positioned for both emergencies and deals 4) Where to Store Liquidity: A Practical Comparison VehicleLiquidityGrowth/DragTaxes on AccessProsConsBank savings/HYSAInstantLow; inflation dragNo capital gains on principalSimplicity, FDICOpportunity cost; interrupts compoundingBrokerage (cash/short-term)High–moderateVariesPossible gains taxesOptional yieldMarket risk; sale can trigger taxesHELOCOn-demand (if open)House appreciates regardlessLoan (not income)Flexible; common for investorsBank approval; can be frozenCash Value Whole Life3–5 days via policy loansUninterrupted compoundingLoan (not income)Control, guarantees, death benefitMust qualify; early-year liquidity is lower Bottom line: Banks are fine for swipe-ready cash. But for meaningful reserves, emergency fund alternatives that preserve compounding and add optionality often fit better. 5) Cash Value as an Emergency–Opportunity Fund This is where Infinite Banking principles shine. Premium dollars build cash value (guaranteed growth + potential dividends) and a rising death benefit. When you need liquidity, you borrow against cash value. Your cash value keeps compounding uninterrupted while the insurer’s general fund provides the loan. Result: Capital keeps working; you gain flexibility Mindset: Be both the producer and the banker in your life Governance: Treat loans like a bank would—repay with intention to restore capacity Emergency Fund Alternatives Using Whole Life Insurance Liquidity in days (not months) Access via loan documents—not a bank underwriter If you pass away with a loan outstanding, it’s simply deducted from the death benefit; your heirs still receive the net 6) “But What About Loan Rates vs. Policy IRR?” Bruce said it well: I care less about a single rate and more about the system—control, flexibility, and volume of interest over time. IRR reflects long-term, policywide performance. Loan rate is what you pay while capital continues compounding inside the policy. Volume matters: The faster you repay, the less interest volume you pay—at the same rate. Meanwhile, rising death benefits and dividends work in your favor. Chasing the perfect spread can stop you from using a system designed to keep your compounding intact and your options open. 7) Real Estate, HELOCs, and Policy Loans—How They Compare A helpful analogy: a policy loan works like a HELOC on your house—the property can keep appreciating whether a lien exists or not. With cash value, your “property” is the policy: growth continues by contract, and you place a lien to access cash. Differences: Access: Policy loans are paperwork-simple; HELOCs require bank re-approval and can be frozen. Speed: Policies often fund in 3–5 business days; HELOC timing varies. Control: With a policy, you set repayment terms; with banks, they do. For investors, combining a small bank buffer, a HELOC, and cash value creates layers of redundancy—plus uninterrupted compounding. 8) Early-Year Liquidity & Design Reality Honest trade-off: in the first year(s), you won’t have access to 100% of premium dollars. That early drag buys you guarantees, long-term compounding, and a growing death benefit. Design matters (base + paid-up additions) and expectations matter. Ask: Do I really need every dollar back in 30 days? Most don’t. By years 3–4, well-designed policies are commonly close to dollar-for-dollar access on new premium—and rising. 9) The Two Big Mindset Shifts From Emergency to Emergency–OpportunityStop saving only for the worst. Start storing capital that can respond to anything—repairs, vacancies, investments, giving, tuition, tithing, trips. From Saver to BankerDon’t just hold capital; govern it. Design rules. Repay loans. Value your capital at least as much as a bank would. This shifts you from scarcity to stewardship. Emergency Fund Alternatives That Keep You in Control The aim isn’t a magic product; it’s a governed system that preserves compounding, widens options, and serves your family for decades. 10) Implementation Steps You Can Start This Week Clarify your true liquidity need. Calculate 90–180 days of net cash flow needs, not just expenses. Segment reserves: Keep a thin swipe-ready bank buffer; move the rest to emergency fund alternatives (e.g., cash value). Document loan rules: When you borrow, how will you repay? From what cash flow? On what rhythm? Automate funding: Set recurring transfers to build capital consistently. Review quarterly: Check buffer size, upcoming premiums/PUAs, deal pipeline, and family needs. Think generationally: Policies on multiple family members expand access, diversify insurability, and strengthen your long-term plan. Why This Matters Your “emergency fund” shouldn’t be a deadweight expense. With emergency fund alternatives, you can keep liquidity, protect your family, and maintain uninterrupted compounding. Cash-flowing assets provide monthly cushion. Cash value provides controlled access, contractual growth, and a rising death benefit. Together, they create a resilient system that handles storms and seizes sunshine. Listen In and Go Deeper Want the full conversation—including examples, loan mechanics, and our candid takes on rates, IRR, and real-world trade-offs? Listen to the podcast episode on Emergency Fund Alternatives to hear how we actually apply this with clients and in our own families.

Many people make more money and somehow feel more afraid. Afraid to decide. Afraid to lose. Afraid to look foolish. Afraid to miss out. https://www.youtube.com/live/00ErZ7MiuEM This isn’t a fringe problem. It’s everywhere.And it’s solvable. Bruce and I recorded this episode to hand you a simple tool you can use to reframe fear and build the kind of financial life that runs on clarity, certainty, and stewardship. Overcoming financial fear starts hereWhat Financial Fear Really IsMake Financial Fear Work For YouScarcity vs Abundance With MoneyWhy Typical Financial Planning Fuels AnxietyTraditional Planning Builds CertaintyPut Money Back In Its PlaceHow Media and Culture Feed FearThe Practical System To Overcome Financial FearTypical Planning vs Traditional PlanningTypical PlanningTraditional PlanningOvercoming Financial Fear: From scarcity to abundance – your next stepBuild certainty, not anxiety – listen in and take your next stepBook A Strategy CallFAQ – Overcoming Financial FearWhat causes financial fear?How do I overcome financial fear fast?What is the abundance mindset with money?Is money good or evil?Why does typical retirement planning increase anxiety?How do cash flowing assets reduce financial fear?How does whole life insurance help with financial fear?What is traditional financial planning? Overcoming financial fear starts here If you’ve ever hesitated before a money decision, second guessed yourself after signing the paperwork, or stayed stuck because the “what ifs” grew louder than your purpose, you’ve met financial fear. This article will help you: Understand what financial fear really is, and why even high net worth families feel it. Swap a scarcity mindset for an abundance mindset without pretending fear disappears. See why typical planning fuels anxiety and how traditional planning builds certainty. Put money back in its place as a neutral tool and elevate stewardship. Take practical steps today to move from reaction to intentional design. If fear has been in the driver’s seat, it’s time to move it to the passenger side and make it serve your mission. What Financial Fear Really Is Let’s start at the root. Fear is not your enemy.  It’s a God-given alarm for imminent danger. As Bruce says, fear can save your life when a car barrels toward you. You don’t want to pause and philosophize. You jump. The problem is when that same survival response starts running your money decisions. You either freeze and hoard, or you sprint from shiny object to shiny object because you’re afraid to miss out. Different behaviors. Same scarcity. I’ve watched fear show up in two common ways: Fear of running outThe miser mindset. White knuckles. No generosity. No strategic investment. Just “hold on or else.” Fear of missing outThe constant upgrader. Bigger house, better boat, newer thing. Always chasing, never satisfied. Both are scarcity. Neither is abundance. Abundance isn’t reckless. It’s not denial. It’s a settled conviction that value creation is limitless, and that you can make wise, long range decisions because you are a producer, not just a consumer. Make Financial Fear Work For You The most successful people don’t lack fear.They refuse to let fear set the agenda. They put emotions under the leadership of a renewed mind. They use fear as a prompt to prepare, to do the work, to practice courage, and to move anyway. Here’s a quick loop Bruce and I use: Name the fear. Say it out loud. Interrogate it. What’s the real risk, the real timeline, the real magnitude? Reframe it. What productive action can this fear fuel today? Act. Small, specific steps beat ruminating every time. Review. Talk to yourself like you talk to a friend. Record wins. Build evidence. Courage is a muscle.Train it. Scarcity vs Abundance With Money I like to picture a continuum with scarcity at the bottom and abundance at the top. On both ends of the bell curve, scarcity looks different but feels the same. On one end, scarcity hoards and hides. On the other, scarcity spends to soothe and signal. Abundance sits at the top and does something else entirely. It designs a system where money can be saved, used, enjoyed, replenished, and directed toward a bigger mission. It recognizes that money follows value, and value flows from serving people well. Abundance knows this truth: Money is neutral.It’s a magnifier of the soul. Put money in the hands of a wise steward and it multiplies blessing. Put money in the hands of a fool and it multiplies damage. Money did not change the heart. It revealed it. This is why character formation, family culture, and clear guidance are not side notes in finance. They are the engine. Why Typical Financial Planning Fuels Anxiety Typical planning was built to end your productivity.Work until X. Stop. Spend down the pile. Hope you don’t outlive it. Because the goal is “stop,” the math has to guess a thousand variables. Guess your lifespan. Guess returns. Guess inflation. Guess taxes. Run a Monte Carlo and call it “certainty.” It’s not certainty. It’s a string of guesses. When your entire strategy rests on projections you can’t control, you feed fear. You start managing to the simulation instead of managing to your mission. You also fragment your financial life into compartments that don’t talk to each other. Save a little here, speculate a little there, and pray it nets out. No wonder so many feel anxious. Traditional Planning Builds Certainty Traditional planning doesn’t ask, “When can I stop being productive?”It asks, “How do I keep producing, stewarding, and compounding value for generations?” That one shift changes everything. Traditional planning prioritizes: Cash flowing assets over pure appreciationThink businesses and investments that spin off usable cash today and tomorrow. Liquidity and control so you can seize opportunitiesDry powder matters. Optionality reduces fear. Properly designed whole life insurance as a foundational assetGuaranteed cash value, contractual certainty, and a death benefit that refills the family bucket. This is family banking and a reliable backstop that turns risk setbacks into recoverable chapters. Integrated estate design that includes guidanceA will and trust are the shell. A string family culture, Memorandum of Trust, clear roles, and love letters are the substance. Don’t just transfer assets. Transfer wisdom and intent. A producer mindsetWe don’t retire from purpose. We refine it. We build the family enterprise and train the next generation to steward it. Traditional planning removes guesswork where you can and embraces guarantees where they exist. That is how you replace fear with confidence. Put Money Back In Its Place Many people carry a hidden belief that money is bad. Movies preach it. Social feeds imply it. And if you’ve absorbed “money is evil,” you will sabotage your own success and feel guilty about every win. I love the picture Bruce learned on the football field. Football didn’t build character. It revealed it. Money is the same. It shows what is already true in your heart and in your habits. When money is your god, it runs your life and ruins your relationships. When God is first and people are second and you include yourself in the command to love your neighbor as yourself, money becomes a powerful means to bless, build, and multiply good. Order brings peace. Peace calms fear. How Media and Culture Feed Fear Fear sells. Whether it’s the markets, politics, or the latest doom headline, your attention is the product. If you feed fear 24 hours a day, fear will set your financial thermostat. We do something very simple in our family. We curate inputs. We stay informed without bathing in anxiety. Perspective is your most valuable asset. Guard it. The Practical System To Overcome Financial Fear Let’s translate this into steps you can take this week. Audit your mindset.Write down three places fear is currently driving your decisions. Name whether it’s fear of running out or fear of missing out. Clarify your long-range vision.Lift your eyes. Where do you want your family to be in 25, 50, 200 years? What values do you want embedded in your lineage? Your vision pulls you forward better than fear pushes you around. Strengthen liquidity and cash flow.Increase savings. Build or acquire cash flowing assets. Stop relying solely on appreciation and projections. Add guarantees where they belong.Evaluate properly structured whole life insurance as part of your base. Use it to store capital, access liquidity, and provide a guaranteed death benefit that refills the bucket and de-risks the plan. Integrate your estate design with guidance.Build or update your will and trust. Write your Memorandum of Trust. Clarify roles. Draft love letters to your heirs. Do not leave interpretation to chance. Build producer habits.Study. Create. Serve. Keep solving real problems. Producers attract opportunities. Opportunities expand options. Options reduce fear. Practice the self-talk you’d give a friend.Review wins. Document what worked. Speak to yourself with the same encouragement you offer others. This widens your capacity to choose faith over fear. Typical Planning vs Traditional Planning Use this quick contrast to evaluate your current path. Typical Planning End date focus Spend down a pile Reliant on projections Fragmented accounts Rate of return obsession High anxiety, low control Traditional Planning Ongoing production Cash flow focus Guarantees where possible Integrated system Value creation obsession High certainty, higher control Choose your operating system. Choose your outcomes. Overcoming Financial Fear: From scarcity to abundance – your next step

A few weeks ago our 14-year-old daughter ordered a $30 item online with her own hard-earned cash. She was proud of herself—until a notice popped up: the product was coming from overseas and a tariff of roughly $30 would be due at delivery. She looked at me, stunned. “Wait… I have to pay double to get it?” She paused, thought, and said, “I still want it.” https://www.youtube.com/live/gV_EvvpiXww That tiny moment shows a big reality: taxes aren’t just something you deal with in April. They show up everywhere, often without warning, and every one of them is a leak in your wealth bucket. It’s also a simple picture of why taxes and wealth creation are tied together in ways most families never see. The Real Link Between Taxes and Wealth CreationTaxes and wealth creation: Why taxes are the biggest wealth leakThe compounding cost of taxesTaxes and wealth creation: 95% of the tax code is about how not to pay taxes“Is this deductible?” vs “How do I make this deductible?”Taxes and wealth creation: Tax planning is not tax preparationTaxes and wealth creation: The SECURE Act and a silent inheritance taxThe 10-year inherited IRA ruleTaxes and wealth creation: Roth conversions as a legacy moveTaxes and wealth creation: Positioning money where compounding can keep workingReal estate incentivesCharitable givingWhole life insurance for tax-efficient legacyTaxes and wealth creation: Thinking past your lifetimeHere’s the point: taxes and wealth creation rise and fall together.Book A Strategy CallFAQWhat is the connection between taxes and wealth creation?Why do taxes feel invisible to most families?What did the SECURE Act change for inherited retirement accounts?Are Roth conversions a good strategy for generational wealth?How does real estate help with tax-efficient wealth building?Why is tax planning different from tax preparation?How does whole life insurance fit into tax-efficient legacy planning? The Real Link Between Taxes and Wealth Creation This topic matters because taxes quietly take more from most families than any other expense. Not your mortgage. Not your lifestyle. Taxes. In this article we’re going to pull taxes out of the “yearly chore” box and put them where they belong—in the center of your wealth plan. You’ll see why taxes are such a drag on compounding, how the tax code rewards certain behaviors, what the SECURE Act changed for retirement accounts and heirs, and why Roth conversions and other strategies can protect wealth for your lifetime and beyond. The goal is simple: help you keep more dollars in your control so they can grow and bless your family for generations. Taxes and wealth creation: Why taxes are the biggest wealth leak Most people think about taxes as a single event: file your return, see if you owe or get a refund, and move on. But Bruce made a point that changes everything: we pay taxes on almost every transaction. Federal and state income taxes are just the obvious ones. Add sales tax, gasoline taxes, property taxes, and the taxes baked into your phone and internet bill—and the true cost is enormous. Even when you don’t see it, you pay it. And the dollars you lose to taxes don’t just disappear today. You lose what those dollars could have become after decades of compounding. Once money leaves your control, the future of that money is gone forever. The compounding cost of taxes I love pictures, so here’s one we used. Imagine your money as water in a five-gallon bucket. If there are leaks in the bottom, you don’t arrive anywhere with a full bucket. Taxes are one of the biggest leaks. You can earn more and work harder, but if you don’t seal the leaks, your progress is always slower than it should be. Think about the penny-doubling example. A penny doubled daily for 30 days becomes millions, but for the first week it still feels tiny. That’s why people underestimate compounding. Taxes interrupt that curve. They pull dollars out before they ever reach the steep part of growth. Wealth isn’t only about what you earn. It’s about what you keep and control long enough for compounding to do its job. That’s why taxes and wealth creation are inseparable. Taxes and wealth creation: 95% of the tax code is about how not to pay taxes Bruce shared something that shaped his whole view. A former IRS auditor once told him: only about 5% of the tax code explains how you pay taxes. The other 95% explains how you don’t have to pay taxes. That surprised me at first, but it’s true. Congress uses the tax code to steer behavior. If they want more housing, they reward people who provide housing. If they want investment in certain industries, they create incentives there. The incentives exist on purpose. If lawmakers didn’t want people to use them, they wouldn’t be written into law. “Is this deductible?” vs “How do I make this deductible?” Tax strategist Tom Wheelwright says the wrong question is, “Is this deductible?” The right question is, “How do I make this deductible?” Example: if you travel to evaluate real estate deals and your primary purpose is legitimate business, documented properly, the tax code may allow deductions. The key isn’t being clever. The key is following the rules clearly. We never recommend gray areas. Good tax strategies are black-and-white and well documented. Taxes and wealth creation: Tax planning is not tax preparation The tax code is thousands of pages long and changes constantly. Many CPAs are overloaded with compliance work—paperwork, deadlines, filing logistics. So a lot of families get tax preparation, not tax planning. Preparation reports what happened and tells you what you owe. Planning helps you shape what you owe before the year ends. If you want to build wealth, you can’t treat planning like an afterthought. You may need a professional whose mindset is: “My job is to help your family pay the least amount of tax legally possible.” Not because taxes are bad, but because every dollar saved is a dollar that can compound, be invested, or be given with purpose. Taxes and wealth creation: The SECURE Act and a silent inheritance tax If you have tax-deferred retirement accounts—401(k)s, IRAs, 403(b)s, SEP IRAs, deferred annuities—you need to understand what changed. Older rules required minimum distributions (RMDs) at age 70½. The SECURE Act pushed that age to 75. That sounds like a gift, but it has a catch: more years of growth means a larger account, which often leads to larger taxable withdrawals later. But the bigger change hits your heirs. The 10-year inherited IRA rule If a tax-deferred account passes to a spouse, they can keep deferring. If it passes to your kids or grandkids, most beneficiaries must empty the account within 10 years. Picture a 45-year-old inheriting a $1 million IRA. Under old stretch rules, they could take small withdrawals over a lifetime. Now many will take around 10% per year—about $100,000 annually—stacked on top of their working income, often in their highest-earning years. That pushes those inherited dollars into their top tax bracket. So the SECURE Act didn’t remove taxes. It concentrated them. If you do nothing, your children may pay far more tax on your retirement savings than you ever expected. Taxes and wealth creation: Roth conversions as a legacy move This is where Roth conversions come in. We’re not giving advice here—your personal facts matter—but the principle is powerful. A Roth conversion means paying tax on some tax-deferred dollars now so they move into a Roth account. Later withdrawals are tax-free. When the Roth passes to heirs, they still follow the 10-year rule, but distributions are generally income-tax-free. When we run numbers with families, we often find that paying some tax earlier can reduce the total tax bite over two lifetimes—yours and your kids’. For families who care about legacy, that’s a big deal. Taxes and wealth creation: Positioning money where compounding can keep working Bruce listed several straightforward ways families can keep more dollars compounding without needing complex structures. Real estate incentives Real estate is a clear example of Congress rewarding behavior. The U.S. needs more housing, so the tax code offers depreciation and, in some cases, bonus depreciation for certain investments. Those deductions can offset taxable income and free up cash flow for more investment. The rules are specific, so strategy and documentation matter. Charitable giving If generosity is already part of your family culture, don’t ignore how charitable strategies can lower taxes while letting you support what matters most. Whole life insurance for tax-efficient legacy This is a place where our work often connects the dots. Properly designed whole life insurance has a unique tax profile: cash value grows tax-deferred, you can access it through policy loans without triggering income tax, and the death benefit passes to heirs income-tax-free. We like to say that every tax dollar you save is another dollar you can reposition into assets that serve generations. Whole life often becomes a family gold reserve—liquid in your lifetime, leveraged at death, and protected from future tax surprises. Taxes and wealth creation: Thinking past your lifetime During the episode I shared a golf analogy. Your wealth plan is like a golf swing. Most people only focus on the backswing—everything that happens until you hit the ball. In life, that’s “my lifetime.” But legacy is the follow-through. Where does the ball go after contact? What trajectory does your wealth take after you’re gone? When you plan only for your life, you miss the biggest multiplier in tax planning: time across generations. When you plan with follow-through, you make different choices today—like paying some taxes sooner—because you see how that can protect your children from a heavier burden later.

We went live, the chat exploded, and a listener voiced what so many feel but rarely say out loud: “I’ve followed the rules—so why doesn’t my Retirement Plan feel safe?” https://www.youtube.com/live/gFQYEJWlWpI Bruce gave me the look that says, “Let’s tell the truth.” Because we’ve seen it over and over: neat projections, tidy averages, and a plan that works—until the world doesn’t. Markets don’t ask permission. Inflation doesn’t use a calendar. Life throws curveballs, blessings, and bills. If your Retirement Plan only survives in a spreadsheet, it’s not a plan—it’s a hope. Today, let’s trade hope for structure and anxiety for action. What You’ll Gain From This GuideYour Retirement Plan Isn’t Just Math—It’s LifeRetirement Planning Risks You Can’t IgnoreSequence of Returns RiskInflation and the Cost-of-Living SqueezeTaxes (The Leak You Don’t See)Is the 4% Rule Still Useful? The 4% Rule Is a Guide, Not a GuaranteeThe Cash-Flow ToolkitFoundations — Guaranteed Income in RetirementFlexibility — Cash Value Life InsuranceDiversifiers — Alternative Income InvestmentsRetirement Plan Buckets Liquidity / “Free” Bucket (safety net)Income Bucket (essentials)Growth / Equity Bucket (long-term engine)Estate / Legacy Layer (optional)Taxes: Design for Control, Not SurpriseBehavior, Purpose, and Work You LoveInfinite Banking—Where It Fits in a Retirement PlanWhat Makes a Strong Retirement Plan?Take the Next StepBook A Strategy CallFAQWhat makes a strong retirement plan?Is the 4% rule safe for my retirement plan?How do taxes impact my retirement plan?Can whole life fit into a retirement plan?What are retirement income buckets?How can I protect my retirement from inflation?What’s the role of annuities vs bonds in a retirement plan?Who qualifies as an accredited investor? What You’ll Gain From This Guide In this article, Bruce and I break down what actually makes a strong Retirement Plan for real families: Why accumulation-only thinking creates a false sense of security—and how to pivot toward reliable income. The big retirement planning risks to plan for: sequence of returns risk, inflation and retirement, and taxes. Why the 4% rule retirement guideline is a starting point, not a promise. How to use retirement income buckets—in the same language we used on the show—to avoid selling at the worst time. Where guaranteed income in retirement, cash value life insurance, and (when appropriate) alternative income fit. How Roth conversions, withdrawal sequencing, and structure put you back in control. You’ll walk away with a practical framework to move from “big balance” thinking to a Retirement Plan you can live on—calmly. Your Retirement Plan Isn’t Just Math—It’s Life Static models vs dynamic lives.As Bruce said, no family is static. Monte Carlo averages over 50–100 years don’t describe your next 20. Averages hide timing risk. If poor returns arrive early while you’re withdrawing, “average” performance won’t save the plan—cash flow will. From accumulation to income.Most of us were trained to chase a number. But the goal of a Retirement Plan isn’t a pile—it’s predictable cash flow you can spend without gutting your future. That shift—from “How big?” to “How dependable?”—changes the tools you choose and the peace you feel. Use the LIFE purpose filter.We run every dollar through a purpose lens: Liquid, Income, Flexible, Estate. When each bucket has a job, decisions get simpler and outcomes get sturdier. Retirement Planning Risks You Can’t Ignore Sequence of Returns Risk How Your Retirement Plan Avoids Selling Low Sequence risk is the danger of bad returns showing up early in retirement. If your portfolio drops while you’re taking income, you must sell more shares to fund the same lifestyle. That shrinks the engine that’s supposed to recover—and can cut years off a plan. Your protection: hold dedicated reserves and reliable income so market dips don’t force sales. (We’ll detail our buckets in a moment—exactly as we discussed on the show.) Inflation and the Cost-of-Living Squeeze Build Inflation Awareness Into Your Retirement Plan Prices don’t rise politely. Even modest inflation, compounded, squeezes fixed withdrawals. Bond yields, dividend cuts, and rising living costs can collide. Your protection: blend growth and income that can adjust, avoid locking everything into fixed payouts that lose purchasing power, and review spending annually so your Retirement Plan keeps pace with reality. Taxes (The Leak You Don’t See) Retirement Plan Tax Strategy & Withdrawal Sequencing Withdrawals from tax-deferred accounts are ordinary income. That can: Push you into higher brackets Trigger IRMAA Medicare surcharges Increase the taxation of Social Security Complicate capital gains planning Your protection: design taxable, tax-deferred, and tax-free buckets; use Roth conversions in favorable years; and sequence withdrawals to manage brackets and RMDs—not the other way around. Is the 4% Rule Still Useful? The 4% Rule Is a Guide, Not a Guarantee Stress-Test Withdrawal Rates You Can Actually Live With We don’t hate the 4% rule; we just refuse to outsource your life to it. Yields, inflation, fees, and timing change the math. When low-yield years pushed chatter toward “2.8%,” it proved the point. A better approach: Stress-test 3%–5% withdrawal rates. Add non-market income (pensions, annuities vs bonds, business/real-asset cash flow). Keep dedicated reserves so you don’t sell at the bottom. Turn a rule of thumb into a plan. The Cash-Flow Toolkit Foundations — Guaranteed Income in Retirement Cover Essentials, Then Take Prudent Risk A predictable floor is priceless. Pensions, Social Security, and income annuities can cover core expenses so volatility doesn’t dictate your grocery list. You trade some upside for contractual certainty—and many families prefer sleeping well to chasing every basis point. Flexibility — Cash Value Life Insurance Downturn Buffer, Tax-Advantaged Access, and Legacy Backfill Done properly, this can strengthen a plan: Downturn buffer: use cash value to fund spending during market slides—avoid selling equities at a loss. Tax-advantaged access: policy loans/distributions (managed correctly) can supplement income without spiking taxable income. Legacy backfill: the death benefit protects a spouse and replenishes assets for heirs, letting you spend with confidence. This is one reason infinite banking retirement thinking resonates: control and optionality matter when life isn’t linear. Diversifiers — Alternative Income Investments Accredited Investor Rules, Liquidity, and Position Size For those who qualify under accredited investor rules, private credit, income-oriented real estate, or operating businesses can provide alternative income investments with lower correlation to public markets. They’re not risk-free and often lack daily liquidity—so size positions prudently. The draw is simple: steadier cash flow vs accumulation. Retirement Plan Buckets We didn’t frame them by time horizons on the episode; we framed them by purpose. Here’s the exact structure we discussed and use with families: Liquidity / “Free” Bucket (safety net) Cash, money market, CDs, cash value life insurance.Purpose: fund spending and surprises without touching equities during a downturn; bridge timing gaps so sequence risk doesn’t bite. Income Bucket (essentials) Social Security, pensions, annuity income, bond ladders, durable dividend payers.Purpose: dependable monthly cash flow for core lifestyle needs so markets don’t control your paycheck. Growth / Equity Bucket (long-term engine) Broad equity exposure and other long-term growth assets.Purpose: outpace inflation and periodically refill income/liquidity buckets. Estate / Legacy Layer (optional) Life insurance death benefit, beneficiary designations, trusts.Purpose: protect a spouse and pass values + capital with clarity. Taxes: Design for Control, Not Surprise Roth conversions:Convert slices of tax-deferred money when brackets are favorable to grow your tax-free bucket. Withdrawal sequencing:Blend taxable/Roth/tax-deferred withdrawals to target bracket thresholds, manage IRMAA, and soften RMDs later. Give with intention:If charitable, consider appreciated assets or bunching strategies; align with your estate plan. We also coordinate tax buckets—taxable, tax-deferred, and tax-free (Roth/cash value)—so your Retirement Plan controls brackets, IRMAA, and RMDs rather than the other way around. A tax-smart Retirement Plan can add years of sustainability without asking for more market risk. Behavior, Purpose, and Work You Love Clarity about why the money matters anchors behavior when markets wobble. Travel with grandkids? Fund ministry? Launch a family venture? Purpose steadies the hand. And one more lever: if you enjoy your work, consider delaying full retirement. Each extra year can improve the math dramatically—more contributions, fewer withdrawal years, and potentially higher Social Security benefits. Infinite Banking—Where It Fits in a Retirement Plan Lenders profit from your lifetime financing. Strengthening your family’s “bank” can keep more control in your hands: Finance major purchases through your system rather than outside lenders—recapture more interest. Maintain cash value as a volatility buffer. Use the death benefit to protect a spouse and fund legacy goals. It’s not magic. It’s discipline and design—complementary to the rest of your Retirement Plan. What Makes a Strong Retirement Plan? Built for dynamic lives, not static spreadsheets. Prioritizes cash flow you can spend, not just a big balance. Plans around sequence risk, inflation, and taxes—on purpose.

Why the Indexed Universal Life lawsuit is a wake-up call The headlines about the Kyle Busch vs Pacific Life indexed universal life lawsuit sparked the same question I hear from thoughtful families: is my policy designed to serve me, or to serve a sales incentive? This isn’t tabloid noise. It’s a real-world reminder that choices around products, product design, and behavior determine outcomes. When insurance gets framed like an investment, confusion wins—and families pay for the confusion later. https://www.youtube.com/live/3aLnzmv2dlc Behind the headlines is a deeper issue many families face: when insurance starts getting pitched as an investment, people get hurt. This indexed universal life lawsuit isn’t just celebrity drama. It’s a cautionary tale about design choices, incentives, and behavior—three ingredients that make or break outcomes. Why the Indexed Universal Life lawsuit is a wake-up callWhy this Indexed Universal Life lawsuit matters to you1) What actually happened in the Kyle Busch vs Pacific Life case2) What Indexed Universal Life is designed to do (and why the moving parts matter)3) Why Indexed Universal Life is usually a poor fit for Infinite Banking4) The commission conversation: what really matters5) Red flags to spot in any IUL illustration6) The behavior factor: decisions drive outcomes7) Where IUL can make sense—and where it doesn’t8) How to review your current policy or a proposal in 20 minutesWhat this Indexed Universal Life lawsuit teaches usListen to the full episode on the Indexed Universal Life lawsuitBook A Strategy CallFAQWhat is the Kyle Busch vs Pacific Life indexed universal life lawsuit about?Is an indexed universal life policy a good fit for Infinite Banking?Are whole life policies safer than IUL for building cash value?How do agent commissions affect IUL performance?What red flags should I look for in an IUL illustration?Can IUL still make sense for estate planning?What’s the simplest way to protect myself before buying?Is life insurance an investment?What should I do if I already own an IUL? Why this Indexed Universal Life lawsuit matters to you Here’s the premise: The Kyle Busch vs Pacific Life indexed universal life lawsuit is shining a bright light on how certain policy designs and sales incentives can set people up for disappointment. Our goal in this article is to unpack what happened at a practical level, explain why it happened, and give you a simple framework to evaluate your own policy or a policy you’re considering. What you’ll get: A clear understanding of indexed universal life (IUL) mechanics—caps, participation rates, floors, and charges Why IUL is often a poor fit for Infinite Banking, and where it can make sense How agent compensation and death benefit decisions impact performance The difference between marketing hype and durable guarantees A short checklist of questions to ask before you sign anything We’ll speak plainly. We’ll respect your intelligence. And we’ll give you steps to protect your family and your capital. 1) What actually happened in the Kyle Busch vs Pacific Life case Bruce here. Based on the widely discussed analysis from respected product designer Bobby Samuelson, the policy at the center of this story was a complex indexed universal life contract. The pitch focused on future “income.” The design featured a very high death benefit, which increases internal charges and agent compensation. It also appears the early-year cash value was constrained by both high expenses and allocation choices, and that funding didn’t match the schedule the clients initially expected. The result: heavy costs, lower-than-expected performance, and ultimately a policy lapse after substantial premiums were paid. Rachel again. Two principles jump out. First, when life insurance is positioned as an investment promising tax-free income, the conversation gets blurry fast. Second, the higher the initial death benefit, the higher the internal costs—especially for a client with added risk factors. Costs matter most in the early years. If they consume the lion’s share of premiums, policy cash value will suffer, and a lapse risk can rise. Takeaway: A policy can look good on a spreadsheet and still be fragile in real life if the design incentives and assumptions don’t align with your actual goals. 2) What Indexed Universal Life is designed to do (and why the moving parts matter) Bruce here. IUL ties crediting to an index such as the S&P 500 with caps and participation rates. You don’t get the full index return. You get a portion, limited by the carrier’s rules. You also don’t take index losses; there’s usually a 0% floor for crediting. But there’s a critical nuance: while the index credit can’t go below zero, charges—cost of insurance, policy expenses, riders—still come out. A zero-crediting year can still set you back if expenses outpace gains. That’s why illustrations are tricky. They show a hypothetical average crediting rate over time. Real markets don’t move in averages, and caps, participation rates, and expenses can change. If early-year charges are high, the policy needs time, consistent funding, and sufficiently strong credited returns to catch up. Rachel here. I love simplicity and transparency. That’s why, for Infinite Banking, I prefer whole life. You get contractual guarantees on cash value and death benefit, plus the long history of dividends. Is it flashy? No. Is it dependable? Yes. 3) Why Indexed Universal Life is usually a poor fit for Infinite Banking The Infinite Banking Concept relies on stable, accessible cash value, simple mechanics, and predictable loan behavior. Here’s where IUL struggles for banking use: Volatility in crediting. Caps and participation rates can shift. Policy loans can stress the design. Loan interest plus uneven crediting can turn small missteps into big problems. Moving parts multiply complexity. If you want banking simplicity, fewer moving parts beat more every time. Could IUL fit some estate-planning use cases? Sure, for certain objectives where the focus is death benefit and there’s no plan to rely on policy loans or income. But for banking—using policy cash value as your family’s capital base—whole life’s guarantees create the clarity and control most people actually want. 4) The commission conversation: what really matters Bruce here. Let’s talk compensation without the drama. In any life insurance policy, there are upfront costs. Over long horizons, those upfront costs spread out and matter less if the policy is designed and funded well. But design still matters a lot in the early years. A very high base death benefit can push up the target premium and the commission. It can also raise internal charges precisely when you need cash value efficiency. Rachel again. Ask this one question: How does this design minimize commissions and early-year drag while keeping the policy MEC-safe? In and IUL, like the one mentioned in the lawsuit, that means using a blend structure and, when appropriate, term riders like ART to support premium without bloating long-term costs. If an agent can’t explain—in plain English—how they’re minimizing commissions and internal drag, press pause. 5) Red flags to spot in any IUL illustration A few practical signals you can use immediately: The illustration calls life insurance an “investment” or implies market-like returns with no meaningful discussion of costs and moving parts. Year-1 cash value is tiny relative to premium with no clear rationale. The design amps the death benefit far above what’s needed to keep the contract non-MEC, without using low-cost term blending when available. Income projections look aggressive while early-year charges eat most premiums. Allocations default to a fixed account for years while the pitch centers on index crediting. The plan depends on perfect behavior—no missed funding, no changes, no down years—for it to work. 6) The behavior factor: decisions drive outcomes Bruce here. Nelson Nash reminded us: your behavior matters more than the policy. If the plan assumes consistent premium funding, or specific timing for loan repayment, those behaviors must be realistic for your family. A design that only works in a perfect world isn’t a plan; it’s a hope. Rachel again. Behavior plus guarantees is where confidence grows. I want you to be able to look at your numbers, understand them, and know what to do next—especially when life happens. 7) Where IUL can make sense—and where it doesn’t We’re not absolutists. IUL can be used intentionally in estate planning when: The primary goal is death benefit, not banking or policy loans Funding is reliable and stress-tested You’re comfortable with moving parts and the absence of whole life guarantees You’ve pressure-tested outcomes under lower caps and participation rates For Infinite Banking—where the priority is guaranteed, steadily compounding cash value with simple loan mechanics—whole life wins on clarity, control, and durability. 8) How to review your current policy or a proposal in 20 minutes Use this mini-checklist: Purpose: Is this for death benefit, banking, income, or estate planning? Guarantees: What’s guaranteed vs projected? Look at guaranteed cash value and death benefit. Early cash value: What percentage of the premium shows as cash value in years 1–3? Does it make sense? MEC safety: How is MEC testing handled? Is an ART or blend used to control costs? Commission drag: How is the design minimizing commission and internal charges while meeting your goal? IUL Allocation: Where is the premium allocated in years 1–3? Fixed vs indexed? Why? IUL Stress tests: What happens if caps/participation rates fall or a funding year is missed? Loan modeling: If banking or income is the goal, are loan assumptions conservative and clearly explained?

“It’s not the math. It’s the mindset.” When Bruce recorded this episode solo, he opened with something we’ve learned after thousands of client conversations: the biggest Infinite Banking mistakes aren’t about policy illustrations or carrier choice. They’re about us—our habits, our thinking, and the quiet patterns we bring to money. https://www.youtube.com/live/tvSGb9GkRG4 I remember Nelson Nash repeating, “Rethink your thinking.” That line annoys the part of us that wants a clean spreadsheet answer. But it’s also the doorway to everything you actually want—control, peace, and a reservoir of capital that serves your family for decades. In today’s article, I’m going to unpack those human problems—Parkinson’s Law, Willie Sutton’s Law, the Golden Rule, the Arrival Syndrome, and Use-It-or-Lose-It—and connect them to the most common Infinite Banking mistakes we see. Most importantly, I’ll show you the behaviors that fix them.  “It’s not the math. It’s the mindset.”What you’ll gain (and why it matters)Infinite Banking Mistakes #1 — Treating IBC like a sales system, not a lifelong conceptInfinite Banking Mistakes #2 — Short-term policy design (and base vs. PUA confusion)Infinite Banking Mistakes #3 — Misunderstanding uninterrupted compoundingInfinite Banking Mistakes #4 — Ignoring the five human problems Nelson taughtParkinson’s Law: “Expenses rise to equal income”Willie Sutton’s Law: “Money attracts seekers”The Golden Rule: “Those who have the gold make the rules”The Arrival Syndrome: “I already know this”Use It or Lose It: “Habits decay without practice”Infinite Banking Mistakes #5 — Forgetting that illustrations aren’t contractsInfinite Banking Mistakes #6 — Not paying policy loans back (on purpose)Infinite Banking Mistakes #7 — No written strategy or scorecardListen To the Full EpisodeBook A Strategy CallFAQsWhat are the most common Infinite Banking mistakes?Should I prioritize PUAs or base premium to avoid Infinite Banking mistakes?Do I have to repay policy loans in Infinite Banking?How does Parkinson’s Law cause Infinite Banking mistakes?Are policy illustrations reliable for Infinite Banking decisions?What did Nelson Nash mean by “think long range”?How do taxes relate to Infinite Banking mistakes? What you’ll gain (and why it matters) If you’re new here, I’m Rachel Marshall, co-host of The Money Advantage and a fierce believer that families can build multigenerational wealth with wisdom, not stress. The primary keyword for this piece is “Infinite Banking Mistakes,” and we’re going to name them, explain why they happen, and give you practical steps to get back on track. You’ll learn: Why behavior beats policy design over the long term How short-term thinking shows up in base/PUA decisions The right way to think about uninterrupted compounding How to use loans and repay them without sabotaging growth The five “human problems” Nelson warned us about—and how to overcome them If you can absorb the mindset, the math becomes simple. If you skip the mindset, no design hack will save you. Let’s go there. Infinite Banking Mistakes #1 — Treating IBC like a sales system, not a lifelong concept The mistake: Looking for a quick fix—“set up a policy, borrow immediately, invest, done”—and calling it Infinite Banking. Why it happens: Our culture loves shortcuts. We’re used to products, not principles. But IBC isn’t a product; it’s a way of life. Nelson was explicit: it’s not a sales system. When we treat it like a gadget, we ignore the behaviors that made debt a problem in the first place. What to do instead: Adopt a long-range view. Commit to capitalization for years, not months. Build rhythms. Premium drafting, policy reviews, loan repayment schedules. Measure behavior. Not just cash value growth; also repayment habits, added PUAs, and opportunity filters. Infinite Banking Mistakes #2 — Short-term policy design (and base vs. PUA confusion) The mistake: Designing a very small base with heavy PUAs purely to juice early cash value, or, conversely, insisting on an all-base design without considering your funding capacity and behavior. Why it happens: Short-term thinking. People want maximum day-one access or fear they “won’t be able to fund later,” so they underbuild the foundation. On the other side, some rigidly push all-base as a rule rather than a fit. Bruce says that behavior is more important than design. He’s seen small-base policies work when owners think long range, repay loans, and continue capitalization. He’s also seen all-base work beautifully when owners behave like bankers—disciplined repayments and consistent additions. What to do instead: Design for you, not a trend. Balance base and PUAs to match your cash-flow reliability, target capitalization, and intended uses. Think in decades. Will this design still serve you when the economy changes? Stress-test with loans. Don’t just stare at year-by-year illustrations. Model loans, repayments, and changing rates. Illustrations aren’t contracts; they’re snapshots. Infinite Banking Mistakes #3 — Misunderstanding uninterrupted compounding The mistake: “I’ll borrow against my cash value, toss it into an investment, and because it’s ‘my money,’ I don’t need to pay it back.” Why it happens: People grasp the idea that dollars can continue compounding inside the policy while you borrow against them—but miss the second half: policy loans have a cost, and not repaying them has a bigger cost. Fix the thinking: Opportunity cost cuts both ways. Spending cash has a cost; taking a loan has a cost; not repaying has a compounding drag. Repay like a banker. Principal + interest. Treat added PUAs as “extra interest to yourself.” Match loan terms to asset behavior. Shorter paybacks for consumptive uses; structured, documented paybacks for productive investments. Infinite Banking Mistakes #4 — Ignoring the five human problems Nelson taught Nelson’s “human problems” aren’t theory; they show up in daily decisions. Let’s link each one to your IBC habits. Parkinson’s Law: “Expenses rise to equal income” Three expressions Bruce highlighted: Work expands to the time allowed. A luxury enjoyed once becomes a necessity. Expenses rise to equal income. How it breaks IBC:You design a policy to capitalize, then lifestyle creep absorbs the margin that was supposed to repay loans and fund PUAs. Loan repayments “can wait,” and soon the policy feels like a burden instead of a bank. Actions: Ring-fence capital. Automate premiums/PUAs the day income lands. Name the luxuries. Write them down. Decide which remain luxuries. Give raises a job. Allocate a percentage of every raise to capitalization before you see it. Willie Sutton’s Law: “Money attracts seekers” Willie Sutton robbed banks “because that’s where the money is.” Today, the biggest “robber” is taxes—completely legal and entirely predictable. The more efficient you become, the more attention your dollars attract—from marketers, litigators, and the tax code. IBC response: Be tax-intentional. Coordinate with your CPA before year-end. Where can after-tax dollars be channeled into assets that grow efficiently and can be accessed strategically? Protect liquidity. Keep capital where it is visible to you and less vulnerable to others. Say “no” more. High-income earners are targeted with “shiny” offers. Your bank gives you patience to wait for the right opportunities. The Golden Rule: “Those who have the gold make the rules” With cash, you negotiate better, move faster, and sleep deeper. Bruce calls this the awareness effect: once you hold capital, you see opportunities others miss—and you’re not forced to take them. IBC response: Accumulate patiently. Opportunities find cash. Price from strength. Ask for discounts, better terms, or favorable contingencies. Use cash as a filter. If the deal doesn’t clear your bar, keep compounding. The Arrival Syndrome: “I already know this” This one is rampant. When you think you’ve “arrived,” you stop learning, stop imagining, and start defending yesterday’s views. In IBC, Arrival Syndrome shows up as rigid design rules (“only this company,” “only this base/PUA ratio”), or dismissing Nelson’s “think long range” as old-fashioned. IBC response: Be a student, always. Re-read Becoming Your Own Banker. Review your policy annually. Ask better questions each year. Invite challenge. If a practitioner says “only X works,” ask why and request proofs across cycles. Protect imagination. IBC is an exercise in imagination—fund it. Use It or Lose It: “Habits decay without practice” People fund policies for a few years, never borrow, compare to a market chart, and conclude “this isn’t working.” They forget the purpose: to control the banking function—store cash, deploy it, repay it, repeat—without external permission. IBC response: Create usage plans. What will you fund? What will you finance? How will you repay? Build cadence. Quarterly loan reviews, monthly repayments, annual PUA targets. Measure the right thing. Compare to your prior debt/interest outflows, not a naked index. Infinite Banking Mistakes #5 — Forgetting that illustrations aren’t contracts The mistake: Treating the illustration as a guarantee, especially in loan scenarios. Fix it: Pre-commit behaviors. If X happens, I’ll reduce PUAs by Y, increase repayment by Z, or pause deployments for N months. Document the banking policy. Yes—write a one-page “family banking policy” with usage rules, repayment schedules, and review dates. Infinite Banking Mistakes #6 — Not paying policy loans back (on purpose) The mistake: “It’s my money; I’ll let the interest ride.” Or, using loans for consumptive items without a repayment plan. Why it matters: Banking is a system—inflows, outflows, and disciplined loan cycles.

If you want to increase your savings, don’t start with your budget—start with your lifestyle.Your lifestyle isn’t about how much you spend.It’s about what you prioritize.It’s the visible result of invisible decisions—what you say yes to, what you say no to, and what you're building quietly behind the scenes. https://www.youtube.com/live/wZIJnteQW-g Too many people let lifestyle be the engine of their money—chasing comfort, appearances, or upgrades without ever asking: Does this reflect the values I want to pass on?Does this build up my family or just maintain an image? You don’t need a bigger house or fancier car.You need a bigger vision.You need a coordinated plan that reflects your values in how you live today—and what you leave behind tomorrow. The quiet thief of financial progress: lifestyle creep. We don’t see it coming. It’s the subtle shift that happens every time our income rises. We eat out a little more, upgrade our phone, take an extra trip, and before we know it, our expenses grow in lockstep with our income. We think we’ve moved forward—but our savings tell a different story. And that’s why Bruce and I recorded an entire podcast about this topic: how to increase your savings without reducing your lifestyle. Because true wealth isn’t about deprivation—it’s about design. Why You Can’t Save Your Way to Wealth—Without a PlanWhat Is Lifestyle Creep—And Why Is It So Dangerous?Why We Overspend—And How the Mind Tricks UsThe Savings Crisis—And What It Means for YouThe Secret Weapon—Your Wealth Coordination AccountHow to Increase Your Savings Without Reducing Your LifestyleThe Compounding Effect of Intentional SavingWhy Simplicity Beats ComplexityMargin Is the Measure of StewardshipBook A Strategy CallFAQWhat is lifestyle creep?How can I increase my savings without reducing my lifestyle?What is a Wealth Coordination Account?Why is lifestyle creep harmful?What savings rate should I aim for? Why You Can’t Save Your Way to Wealth—Without a Plan Most people try to willpower their way to saving more money. They cut lattes, cancel subscriptions, and create color-coded budgets that last about two weeks. But here’s the truth: you can’t build lasting wealth on discipline alone. You need a system—one that helps you automatically grow your savings while maintaining the lifestyle you love. In this article, Bruce and I will show you: What lifestyle creep really is and why it sabotages your wealth How Parkinson’s Law explains your struggle to save The practical tool we use with clients called a Wealth Coordination Account How to rewire your habits to save more—without cutting joy out of your life When you finish this article, you’ll see that increasing your savings doesn’t mean living smaller. It means living smarter. What Is Lifestyle Creep—And Why Is It So Dangerous? We live in a consumption-driven world. Everywhere we look, there’s an ad convincing us we need something new. Apple doesn’t ask what we want—they tell us what we didn’t know we needed. The next iPhone, the next upgrade, the next experience. That’s lifestyle creep. It’s the pattern of spending more simply because we earn more. Bruce calls it “the hidden drain on your future.” Because when every new dollar gets consumed by an upgraded lifestyle, none of it turns into wealth. And here’s the sneaky part: it doesn’t feel reckless. It feels normal. Everyone around us does the same thing. We raise our standard of living instead of our standard of saving—and we end up with more stuff but no margin. Lifestyle creep makes you rich on the outside but broke on the inside. Why We Overspend—And How the Mind Tricks Us Our culture makes spending effortless. Credit cards, one-click shopping, social media retargeting—these are all designed to bypass logic and hit emotion. As I said on the show, “It’s the sea we swim in.” Most people don’t realize how much marketing is shaping their sense of “need.” A simple scroll through Instagram can make you feel behind—like you’re missing something everyone else has. That emotional gap drives impulsive spending. But here’s the truth: spending more rarely fills what’s missing. Bruce said it best: “Stores are designed to make your brain react. That’s why milk and eggs are at the back of the store—you walk past temptation twice.” To overcome this, you need something external to your willpower—a structure that makes intentional spending the easy choice. The Savings Crisis—And What It Means for You Let’s look at the numbers. The U.S. personal savings rate has hovered between 4–5% for years. During COVID, it spiked, but as soon as the economy reopened, savings plummeted again. The average American spends nearly everything they earn. That means if you save 5% of your income, you’re already ahead of the national average. But if you want to build real wealth, 5% won’t cut it. In our experience, families who save 25–30% of their cash flow are the ones who move from financial stress to financial freedom. And the good news? You don’t have to cut your lifestyle to get there. You just need a plan that directs your dollars intentionally. The Secret Weapon—Your Wealth Coordination Account Here’s the system we use and teach: The Wealth Coordination Account (WCA). Think of it as a savings autopilot—a separate account designed to catch your money before you can spend it. When your income hits your main account, a set percentage automatically flows into your WCA. You don’t see it, you don’t touch it, and you don’t rely on willpower. This isn’t about deprivation—it’s about direction. Bruce shared his personal setup: he uses a separate bank for this account, no debit card, no online transfer, and he even keeps the checks locked away. That friction creates intention. In our household, Lucas and I treat our life insurance cash value the same way—it’s our long-term wealth coordination system. Money flows there automatically, ready to fund investments, opportunities, and family goals. The point isn’t where you store it. The point is that it’s untouchable for spending. This is not your “rainy day fund.” This is your future wealth account. How to Increase Your Savings Without Reducing Your Lifestyle Here’s the part most people get wrong: they think saving more means cutting back. But that’s a scarcity mindset. Instead, focus on widening the gap between what you earn and what you spend—intentionally. Here’s how to do it: Track where your money is flowing.Awareness is the first step. Use a simple spreadsheet or even a notebook to see where every dollar goes. Decide your “enough.”Be honest about what truly adds value to your life—and what’s just noise. Automate your savings.Set up a recurring transfer into your Wealth Coordination Account right after every paycheck. Increase your savings rate gradually.Every time your income rises, increase your savings by at least 1% more than your spending. Protect your progress.Avoid raiding your savings for convenience or impulse. Money in your WCA should serve one purpose: to grow your family’s wealth and stability. You’ll be amazed at how much freedom comes from structure. The Compounding Effect of Intentional Saving Bruce said something in the episode that stuck with me: “Every dollar you spend is a dollar that will never earn another dollar for you.” Think about that. When you spend $500 on a television, you don’t just lose the $500—you lose what that $500 could have earned over time. If you had saved that same amount monthly and earned even 3% annually, you could have built over $1.6 million in 20 years. That’s the cost of lifestyle creep. It’s not just today’s purchase—it’s tomorrow’s potential. Saving isn’t about restriction. It’s about redemption—redeeming the future you’re called to build. Why Simplicity Beats Complexity You don’t need fancy software or complex budgets. Simple works. Your Wealth Coordination Account can be: A savings account at a separate bank A money market account at a brokerage The cash value of a whole life insurance policy The form doesn’t matter. What matters is the discipline of separation—keeping your wealth creation money apart from your spending money. When you make saving invisible and automatic, you build wealth without effort. That’s how you increase your savings without reducing your lifestyle. Margin Is the Measure of Stewardship You don’t have to cut joy to build wealth.You don’t have to live smaller to create more impact. By designing a system that honors your values and automates your savings, you’ll create margin—and margin is the measure of true financial stewardship. Because lifestyle is not about what you own.It’s about what you prioritize. And when you prioritize increasing your savings first, you don’t just build wealth. You build freedom—for yourself, your family, and generations to come. Book A Strategy Call This article has given you a framework for how to choose the right life insurance agent—one who will guide you, educate you, and help you build a financial legacy. If you’re ready to explore working with an advisor who understands Infinite Banking and multigenerational planning, I invite you to book a call with our team at The Money Advantage. We offer two powerful ways to help you create lasting impact: Legacy Strategy Call – If you want to uncover your family values, mission, and vision, and create a legacy that’s about more than just money, we can guide you through the process of financial stewardship and family leadership. Save time coordinating your family’s finances while building a legacy that lasts for generations. Book a Legacy Strategy Call to learn more about how we can help. Financial Strategy Call – Discover how Privatized Banking, alternative investments, tax-mitigation,

Premium financing life insurance for estate planning is one of those strategies that sounds impressive—and sometimes is. But for most families, it introduces more complexity and risk than benefit. https://www.youtube.com/live/8Dav7pQVOrc At The Money Advantage, we don’t lead with premium financing, and we rarely recommend it. But in a recent conversation with a client facing an eight-figure estate tax liability, the question came up: “Is there a way to fund a large life insurance policy without disrupting my investment portfolio or using my own capital?” That opened the door to a serious conversation about premium financing—what it is, who it’s for, and where it can go wrong. If you’ve ever wondered about this strategy—or had it pitched to you without the full picture—this breakdown is for you. Let’s take an honest look. When Premium Financing Life Insurance Might Make SenseWhat Is Premium Financing Life Insurance?When Does Premium Financing Make Sense?1. You Have Estate Tax Exposure2. You Want to Preserve Liquidity3. You Have the Right Collateral4. You Have the Cash Flow or Exit StrategyWhy Some Premium Financing Strategies FailThe Right Way to Structure Premium FinancingOur Perspective: Leverage Is a Gift—If You Steward It WellRe-Summarizing the Big PictureWant to Learn More? Listen to the Full Podcast EpisodeBook A Strategy CallFAQ: What to Know About Premium Financing Life Insurance for Estate PlanningWhat is premium financing life insurance?Who is premium financing best for?Is premium financing life insurance risky?What types of life insurance are used in premium financing?How is the loan repaid in premium financing?Can premium financing be used with Infinite Banking?Does premium financing impact estate planning? When Premium Financing Life Insurance Might Make Sense While it’s not our go-to recommendation, premium financing can be useful for a small subset of high-net-worth individuals—if it's thoughtfully structured, clearly understood, and fully aligned with legacy goals. In rare cases, it allows a bank to fund large insurance premiums while the client preserves liquidity and keeps other investments in play. Here’s when it may be worth considering: You have a $10M+ net worth You face substantial estate tax exposure You want to avoid liquidating investments or business assets You can post strong collateral And you have a clear, realistic repayment strategy Used responsibly, premium financing can provide leveraged protection without draining capital. Still, this isn’t about chasing leverage. It’s about stewardship. And for 99% of families, we’d guide them to simpler, more stable solutions. What Is Premium Financing Life Insurance? At its core, premium financing is when you use a third-party loan (usually from a bank) to pay the premiums on a permanent life insurance policy—typically a large whole life or indexed universal life (IUL) policy. Here’s the simplified flow: You apply for a large life insurance policy. A lender agrees to loan you the premiums (often millions of dollars). You pledge collateral—often the policy’s cash value and/or outside assets. The policy grows, the lender is repaid over time or at death, and your heirs receive the net death benefit. It’s using leverage—other people’s money—to fund a necessary part of your estate planning strategy. But here’s the key: You have to be strategic. We’ve seen it done well… and we’ve seen it go terribly wrong. When Does Premium Financing Make Sense? Let’s be crystal clear: Premium financing is NOT for everyone. This is a strategy for high-net-worth individuals, often with $5M, $10M, $25M+ in net worth. Here are the key indicators that premium financing might be a fit: 1. You Have Estate Tax Exposure The estate tax exemption is in flux—and could be cut in half. If you’re planning to leave more than $6–12 million in assets per individual, your heirs could owe 40% or more in federal estate taxes. Life insurance is a smart way to fund that liability. 2. You Want to Preserve Liquidity You don’t want to liquidate real estate, businesses, or long-term investments to fund life insurance premiums. Premium financing allows you to keep your capital working while still covering your bases. 3. You Have the Right Collateral To get approved, you’ll need to pledge assets—usually the policy’s cash value plus other marketable securities, real estate, or savings. Lenders want to minimize their risk. 4. You Have the Cash Flow or Exit Strategy Eventually, the loan needs to be repaid. You need a solid strategy to: Pay interest annually, or Repay the principal via asset sale, policy cash value, or death benefit. Why Some Premium Financing Strategies Fail Here’s the truth: Premium financing is a powerful tool—but it can backfire without proper planning. We’ve seen cases where clients didn’t understand the loan terms, interest rates ballooned, or they weren’t prepared to post additional collateral. That’s why we don’t recommend you do this alone. Some common pitfalls: Interest-only loans with rising rates Poorly structured IUL policies with unrealistic assumptions No exit strategy Not understanding the impact of collateral calls Relying solely on the policy’s projected performance This isn’t just about a clever financial tactic—it’s about protecting your legacy with wisdom and clarity. The Right Way to Structure Premium Financing At The Money Advantage, we coach families to use premium financing as a stewardship tool, not just a tax strategy. That means starting with these core questions: What’s the purpose of the life insurance?Is it for estate taxes, liquidity, wealth replacement, or legacy? What’s your repayment strategy?Do you plan to pay off the loan during life or allow it to be repaid at death? What’s your collateral position?Are you comfortable posting outside assets if needed? Do you have proper modeling and sensitivity analysis?What happens if interest rates rise? If the policy underperforms? Are you working with a team who understands the nuances?Premium financing is not DIY. You need trusted advisors—insurance, legal, tax, and financing—working together. When it’s done right, the strategy can be an elegant solution. A recent client needed $15M of life insurance but didn’t want to disrupt their business. We helped them finance the premiums, structure a repayment plan using a future liquidity event, and lock in long-term value for their heirs—without writing a seven-figure check today. Our Perspective: Leverage Is a Gift—If You Steward It Well Bruce often says, “Leverage is like fire—it can cook your food or burn down your house.” And he’s right. Premium financing isn’t free money. It’s a tool—and tools require wisdom, discipline, and understanding. We’re passionate about helping families not just accumulate wealth—but design it, direct it, and transfer it with purpose. Premium financing is just one strategy in a full legacy blueprint. If you want to explore this, don’t start with the product—start with your purpose. Re-Summarizing the Big Picture When it comes to premium financing life insurance, we believe legacy starts with clarity, not complexity. Premium financing life insurance for estate planning is a rare and specific strategy—not our go-to approach, but a tool we evaluate for the few families it may serve well. It allows some high-net-worth individuals to: Protect their heirs from massive estate taxes Avoid liquidating key assets Use leverage to keep capital at work But for most families, simpler solutions like specially designed whole life insurance and Infinite Banking provide more control, clarity, and peace of mind. As always—start with your values, not the product. Want to Learn More? Listen to the Full Podcast Episode This blog just scratched the surface of premium financing life insurance. 🎧 In our full conversation, we go deeper into: Real-life case studies of premium financing done right The math behind policy performance and loan repayment The risks no one talks about—and how to avoid them How to integrate premium financing into your Infinite Banking and estate planning strategy ▶️ Listen now to “Premium Financing Life Insurance: Rarely Right, Sometimes Smart”: You’ll leave with the confidence to ask the right questions, avoid costly mistakes, and steward your legacy with clarity and conviction. Book A Strategy Call And if you’re ready to make a move, our advisor team is ready to help you walk this out—without pressure, without overwhelm, and with full clarity. Because your legacy matters. And while the future might feel uncertain, the ability to take action today? That’s fully in your hands. Start the conversation today. We offer two powerful ways to help you create lasting impact: Financial Strategy Call – Discover how Privatized Banking, alternative investments, tax-mitigation, and cash flow strategies can accelerate your time and money freedom while improving your life today. Let us show you how to align your financial resources for maximum growth and efficiency. Book a Strategy Call with our team today. Legacy Strategy Call – If you want to uncover your family values, mission, and vision, and create a legacy that’s about more than just money, we can guide you through the process of financial stewardship and family leadership. Save time coordinating your family’s finances while building a legacy that lasts for generations. Book a Legacy Strategy Call to learn more about how we can help. We specialize in working with wealth creators and their families to unlock their potential and build a meaningful, multigenerational legacy. FAQ: What to Know About Premium Financing Life Insurance for Estate Planning What is premium financing life insurance?

The Corvette and the $80,000 Lesson Have you ever made a money decision that felt right in the moment… only to realize later it pulled you further from your goals?You’re not alone—and you’re likely facing one of the hidden money traps that quietly sabotage even the most well-intentioned wealth-builders. https://www.youtube.com/live/I-1F6u7Z8Bk Imagine this: You’ve worked hard, saved diligently, and finally have $80,000 sitting in your bank account. Then, one emotional moment later, it’s gone. Bruce shared this story in a recent episode of our podcast. A client had just finalized a long, draining divorce. She felt raw, exhausted, and ready to reclaim a sense of control. So, she did what many of us have been tempted to do—she bought a brand-new Corvette. The price tag? Almost exactly $80,000. The money she had painstakingly saved evaporated in one moment of emotional relief. It wasn’t about the car—it was about a deep emotional need. And it revealed something profound about our financial lives: most of us don’t lose wealth because of external threats. We lose it because of hidden money traps—the internal patterns, habits, and blind spots that sabotage us from the inside out. And the good news? Once you can see these traps, you can avoid them. The Corvette and the $80,000 LessonWhat Are Hidden Money Traps?Parkinson’s Law: You’ll Always Find a Way to Spend ItWillie Sutton’s Law: Where There’s Money, There Are TakersThe Arrival Syndrome: “I’ve Got This Figured Out”Use It or Lose It: Information Without Application Is WorthlessThe Golden Rule: Those Who Have the Gold Make the RulesWealth Starts With AwarenessListen to the Full Episode on Hidden Money Traps🎧 Money Traps That Keep You From Building Wealth (Podcast Episode)Book A Strategy CallFAQ: Hidden Money TrapsWhat are hidden money traps?How do hidden money traps affect wealth building?What are the most common hidden money traps?Can I overcome these money traps on my own?How does Infinite Banking help avoid money traps? What Are Hidden Money Traps? If you’re here, chances are you’re trying to build real, lasting wealth. Not just money in the bank, but a legacy. Something that can bless your future self, your children, and even generations to come. But if you feel like you’re doing everything "right"—saving, investing, budgeting—and still not getting ahead, you may be dealing with hidden money traps. In this article, I’m going to walk you through the five key traps that Bruce and I discussed on our podcast—traps that even the most disciplined people fall into. Inspired by Nelson Nash’s "human conditions," these traps explain why smart people make poor financial choices, why we sabotage long-term goals for short-term pleasure, and why our mindset matters more than any market movement. This is more than a list of financial tips. It’s a mirror—and a roadmap. When you understand and overcome these traps, you unlock the power to build wealth with intention, clarity, and confidence. Let’s dive in. Parkinson’s Law: You’ll Always Find a Way to Spend It Parkinson’s Law teaches that expenses rise to match income—and sometimes even exceed it. This law is a hidden money trap that sneaks up quietly. As soon as we get a raise, a bonus, or a windfall, we convince ourselves we "deserve" an upgrade. Luxury enjoyed once becomes necessity. You buy the car, take the vacation, upgrade your phone. And before you know it, there’s no margin left for building wealth. The solution? Intentionally save before you spend. Reverse the cultural narrative. Make wealth-building your dopamine hit—not retail therapy. Celebrate a growing savings account. Find pride in discipline, not just desire. Willie Sutton’s Law: Where There’s Money, There Are Takers Willie Sutton, a famous bank robber, was once asked why he robbed banks. His answer? “Because that’s where the money is.” This principle still applies today—but not just to criminals. The more capital you accumulate, the more attractive you become to others who want a piece of it. That includes marketers, the IRS, advisors, and yes—even friends or family. The biggest taker? Often the government. If you’re accumulating wealth in traditional retirement vehicles without understanding tax strategy, you’re leaving the door open. The solution? Learn the rules of the game. Don’t just defer taxes—control them. Work with professionals who can help you legally minimize tax exposure and retain control of your capital. The Arrival Syndrome: “I’ve Got This Figured Out” One of the most dangerous financial mindsets is thinking you’ve “arrived.” That you’ve learned enough. That you know better. That you’ve outgrown the need to learn, reflect, and evolve. This trap kills curiosity. It makes us defensive. It shuts us off from the very wisdom that could take us to the next level. The solution? Stay humble. Be open. Recognize that growth never ends—and that even financial principles need to be reexamined as your life changes. As Nelson Nash said, "You have to rethink your thinking." Use It or Lose It: Information Without Application Is Worthless We live in a world that’s full of knowledge but short on action. Podcasts, blogs, videos, seminars—we’re swimming in advice. But what do we do with it? Learning without application is another hidden money trap. We convince ourselves that understanding a strategy is enough. But real change only happens when you implement. The solution? Take the next step. If you learn something valuable, act on it. Even small steps—opening a savings account, booking a call, starting a life insurance policy—create momentum. The Golden Rule: Those Who Have the Gold Make the Rules This is about control. When you don’t control your capital, someone else does. And that someone else is writing your rules. Banks. Governments. Corporations. They benefit when you follow their systems—credit cards, 401(k)s, taxes. But when you have access to your own capital, you become the rule-maker. The solution? Become your own banker. Control your capital. That’s why we advocate for the Infinite Banking Concept—not just as a tactic, but as a mindset. It’s about ownership and autonomy. If you’ve ever wondered why you’re not building wealth faster, even though you’re trying to do all the right things—this is your answer. These hidden money traps are the silent saboteurs. They’re not flashy. They’re not external. They’re internal patterns, rooted in human behavior and mindset. Wealth Starts With Awareness But once you recognize them, you have power. You can change the script. You can override the emotional impulses. You can align your decisions with your long-term goals. Remember: wealth isn’t just about money. It’s about control. Peace. Confidence. Legacy. And it starts here. Listen to the Full Episode on Hidden Money Traps Want to dive deeper into these powerful insights? Hear the full story, the real-time reactions, and the behind-the-scenes moments from this conversation in the original podcast episode: 🎧 Money Traps That Keep You From Building Wealth (Podcast Episode) In this episode, Bruce and I explore: The emotional drivers behind poor financial choices The true meaning behind Nelson Nash’s “human conditions” Why even smart people lose control of their wealth And how YOU can build wealth that lasts generations Book A Strategy Call Are you ready to take control of your finances and legacy? We offer two powerful ways to help you create lasting impact: Financial Strategy Call – Discover how Privatized Banking, alternative investments, tax-mitigation, and cash flow strategies can accelerate your time and money freedom while improving your life today. Let us show you how to align your financial resources for maximum growth and efficiency. Book a Strategy Call with our team today. Legacy Strategy Call – If you want to uncover your family values, mission, and vision, and create a legacy that’s about more than just money, we can guide you through the process of financial stewardship and family leadership. Save time coordinating your family’s finances while building a legacy that lasts for generations. Book a Legacy Strategy Call to learn more about how we can help. FAQ: Hidden Money Traps What are hidden money traps?Hidden money traps are unconscious behaviors, mindsets, and patterns that sabotage your financial success. These traps often manifest as emotional spending, lifestyle inflation, or lack of financial control.How do hidden money traps affect wealth building?They cause you to lose control of your capital, make impulsive decisions, and sacrifice long-term gains for short-term pleasure. Recognizing them is the first step to overcoming them.What are the most common hidden money traps?Parkinson’s Law, Willie Sutton’s Law, The Arrival Syndrome, Use It or Lose It, and The Golden Rule (those who have the gold make the rules).Can I overcome these money traps on my own?Yes, but support helps. Awareness is the first step, followed by intentional action. Partnering with a financial coach or using a strategy like Infinite Banking can provide long-term solutions.How does Infinite Banking help avoid money traps?Infinite Banking gives you control over your capital, teaches long-term financial discipline, and helps you rethink your thinking around wealth.

The Gas Station Story That Reveals a Common Money Mistake Let me paint a picture for you. https://www.youtube.com/live/uqGN5Sz9tJg You’re driving down the highway and see gas at $3.00 a gallon. Three miles later, you spot it for $2.97. You think, "Yes! A deal!" So you turn around, drive the extra six miles, and save... 30 cents. Except you used 40 cents of gas to get there. This is the kind of logic many people use when comparing Infinite Banking vs Index Funds. It’s a hyper-focus on rate of return, while missing the bigger picture of financial control, access, and long-term strategy. So let’s talk about it. The Gas Station Story That Reveals a Common Money MistakeRate of Return Isn’t the Whole StoryInfinite Banking vs Index Funds: What Are We Actually Comparing?Why Rate of Return Isn’t the Only FactorUnderstanding the Purpose of Your DollarsInfinite Banking Is About Ownership and LeverageInterrupting Compounding Is the Real CostControl vs Performance: What Matters Most?Infinite Banking vs Index Funds Is the Wrong ComparisonListen to the Full Podcast EpisodeBook A Strategy CallFAQ: Infinite Banking vs Index FundsQ: Are index funds better than Infinite Banking?Q: Can I use both Infinite Banking and index funds?Q: Does Infinite Banking have a good rate of return?Q: Is Infinite Banking risky? Rate of Return Isn’t the Whole Story There’s a conversation happening everywhere in the financial world: Should I use Infinite Banking or just invest in an index fund? Maybe you've asked this question yourself. You’ve heard someone say, "Wouldn’t I make more money if I just put it in an S&P 500 index fund?" This comparison sounds reasonable — until you realize it’s like comparing a hammer to a screwdriver and asking, "Which one builds a better house?" The truth? You're asking the wrong question. In this article, you’ll learn: Why comparing Infinite Banking to index funds is fundamentally flawed The purpose and role of each strategy How to think like a wealth creator, not just a rate chaser Why long-term control beats short-term returns Let’s flip the script and empower you to take control of your financial life—with clarity, confidence, and a legacy mindset. Infinite Banking vs Index Funds: What Are We Actually Comparing? Here’s where we start: Infinite Banking is not an investment. It’s a cash flow system, a capital control strategy, a way to reclaim the banking function in your life. It uses a specially designed, dividend-paying whole life insurance policy as the tool—but Infinite Banking is the process. Index funds, on the other hand, are investments. They're baskets of stocks that mirror the market—the S&P 500, the Russell 2000, etc. The goal of an index fund is growth through market performance. So when someone says, "But the market earns more than whole life insurance," they’re missing the point. We’re not solving the same problem. Infinite Banking solves for control of capital. Index funds solve for growth. Why Rate of Return Isn’t the Only Factor We get it. Everyone wants to know their ROI. But when that becomes your only filter, you lose sight of what really matters. Consider this: When you access money from an index fund, you sell shares. You interrupt compounding. You lose growth potential. With Infinite Banking, you borrow against your cash value—without interrupting growth. That means your money continues to earn even while you're using it. "You’re always paying interest. Either to someone else, or by giving up what you could have earned on your own capital." — Bruce Wehner When you control the banking function, you stop giving away the opportunity to earn. And that’s where legacy wealth starts. Understanding the Purpose of Your Dollars All money has a job. We teach our clients to classify money into three roles: Safety Liquidity Growth Most people try to make every dollar do all three. That never works. Instead, we need to clarify: What is the purpose of these dollars? If it's for safe storage, liquidity, and access: Infinite Banking. If it’s for long-term market-based growth: Index funds. Think of your personal economy as a water system. There’s a “risk tank” and a “safe tank.” Investments like index funds go into the risk tank. Infinite Banking fills the safe tank. You need both—but you need to know what each is really for. Infinite Banking Is About Ownership and Leverage What do banks do? They: Collect deposits Control the capital Lend it out Earn interest Infinite Banking lets you do the same thing. When you use a mutual whole life insurance policy, you become a part owner of the insurance company. You earn dividends. You have contractual guarantees. And you can borrow against your policy without applying for a loan, without credit checks, and on your terms. That’s financial leverage. And it's a game-changer. "You're either renting your banking function from someone else, or you own it. Infinite Banking puts you in the ownership seat." Interrupting Compounding Is the Real Cost People say, "I don’t want to pay interest to borrow against my policy." But here’s the flip side: If you take that money and invest it directly into an index fund, and you need to pull it out, you’re interrupting the compounding. That’s the cost most people never calculate. Infinite Banking = uninterrupted growth Index funds = interrupted growth whenever you withdraw Which would you rather have over the next 40 years? Control vs Performance: What Matters Most? It’s time to stop looking at investments as the only way to build wealth. Control is more important than performance. If you can access your capital, use it for strategic opportunities, and know it’s growing even while you use it—that puts you in a position of power. This is about legacy. Stewardship. Being the banker in your own life. Infinite Banking vs Index Funds Is the Wrong Comparison If you've been wondering whether Infinite Banking or index funds are "better," the answer is: You're asking the wrong question. They serve different purposes. Index funds are for growth (with risk). Infinite Banking is for control (with guarantees). One is not better than the other—but using the wrong tool for the job is a guaranteed way to lose time, money, and peace of mind. Infinite Banking is not a replacement for investing. It’s the foundation that lets you invest from a place of strength and control. Listen to the Full Podcast Episode Want to hear the full conversation? Bruce and I go deep on this topic in our podcast episode: "Infinite Banking vs Index Funds". We cover: Why comparing rate of return is a distraction The unseen cost of interrupting compounding How Infinite Banking creates financial leverage Why legacy-minded wealth creators think differently Book A Strategy Call Are you ready to take control of your finances and legacy? We offer two powerful ways to help you create lasting impact: Financial Strategy Call – Discover how Privatized Banking, alternative investments, tax-mitigation, and cash flow strategies can accelerate your time and money freedom while improving your life today. Let us show you how to align your financial resources for maximum growth and efficiency. Book a Strategy Call with our team today. Legacy Strategy Call – If you want to uncover your family values, mission, and vision, and create a legacy that’s about more than just money, we can guide you through the process of financial stewardship and family leadership. Save time coordinating your family’s finances while building a legacy that lasts for generations. Book a Legacy Strategy Call to learn more about how we can help. FAQ: Infinite Banking vs Index Funds Q: Are index funds better than Infinite Banking?A: It depends on your financial goals. Index funds aim for market-based growth with risk. Infinite Banking provides control, safety, and access to capital. They serve different purposes.Q: Can I use both Infinite Banking and index funds?A: Yes. Many of our clients use Infinite Banking as the foundation and then invest in other investments from their policy loans, giving them both growth and control.Q: Does Infinite Banking have a good rate of return?A: While the internal rate of return is lower than some investments, Infinite Banking is not designed to compete on return alone. Its value is in uninterrupted growth, liquidity, and leverage.Q: Is Infinite Banking risky?A: No. When structured properly with a mutual whole life insurance company, it offers contractual guarantees, stable growth, and full control over your capital.

When Bruce came back from recording this episode of The Money Advantage podcast, he told me something that hit hard: https://www.youtube.com/live/r5oyEytzj1w He shared how frustrated he feels every time he hears about a family who loses a loved one without proper life insurance. Suddenly, their friends and community are scrambling to create a GoFundMe page just to cover funeral expenses and basic needs. Life insurance is more than numbers—it’s a financial hug that wraps around your family when they need it most. And the person who helps you design and implement it—your insurance agent—has an enormous impact on whether your family experiences peace of mind or financial devastation. Why the Right Life Insurance Agent MattersWhy Learning How to Choose the Right Life Insurance Agent MattersNeeds vs. Wants: A Modern Approach to InsuranceTop Qualities To Look For When Choosing the Right Insurance Agent1. Integrity and Trust2. Longevity and Commitment3. Education4. Process and Personalization5. A Network and Legacy MindsetRed Flags When Deciding How to Choose the Right Life Insurance AgentWhy Infinite Banking Requires the Right Insurance AgentQuestions to Ask Before Hiring an Insurance AgentWhy This MattersBook A Strategy CallFAQ SectionQ1: Why is choosing the right insurance agent so important?Q2: What qualities should I look for in an insurance agent?Q3: What are the red flags of a bad insurance agent?Q4: Do I need a special agent for Infinite Banking?Q5: Should I replace my existing whole life insurance policy? Why the Right Life Insurance Agent Matters Most people don’t realize how choosing the right insurance agent can impact their family’s entire financial future. The right agent will walk with you for decades, guiding you through life insurance decisions and strategies like Infinite Banking. The wrong one? They may sell you a policy you don’t understand, disappear within a year, and leave your family unprotected. In this article, I’ll share insights from Bruce Wehner and his guests Rob Brayton and Jesse Durham on what to look for, red flags to avoid, and exactly how to choose the right life insurance agent for your needs. In this article, I want to share the insights Bruce and his guests, Rob Brayton and Jesse Durham, discussed on the podcast. Together, their combined decades of experience in life insurance highlight exactly what you should look for in an insurance agent—and the red flags to avoid. By the end of this article, you’ll know: Why your choice of insurance agent matters so much. The difference between traditional “needs analysis” and a modern, values-based approach. The top qualities that separate a great insurance agent from a mediocre one. Red flags that should make you pause before signing on the dotted line. Why Infinite Banking requires a very specific kind of agent. The key questions you should ask before choosing your advisor. This isn’t just about buying a product—it’s about choosing the right partner for your family’s financial future and legacy. Why Learning How to Choose the Right Life Insurance Agent Matters Too often, people see life insurance as a commodity. They Google “cheapest life insurance” and buy the lowest-priced option, thinking they’ve checked the box. But life insurance is not about buying the cheapest product. As Bruce said, that would be like asking, “What’s the lowest price I can get cancer removed from my body?” No one in their right mind would ask that! You’d ask, “Who’s the best doctor? Who will walk with me through treatment? Who will actually care for my life?” That’s the role of a great insurance agent. They’re not just selling coverage. They’re protecting your family’s future, guiding you through complex financial decisions, and ensuring your strategy works not just today, but decades from now. Needs vs. Wants: A Modern Approach to Insurance In the old days, insurance was sold through a “needs analysis.” An agent would sit down with a calculator, run the numbers, and tell you exactly how much coverage you “needed.” But as Bruce explained, he’s changed his thinking. It’s not just about what you need. It’s about what you want. Do you want your spouse to never have to work again if you pass away?Do you want your kids’ education fully funded, no matter what?Do you want your family to live debt-free, with breathing room to grieve without financial stress? A great insurance agent doesn’t just run numbers—they ask questions about your values, dreams, and goals. They help you design insurance that fits your life, not just a formula. Top Qualities To Look For When Choosing the Right Insurance Agent So what separates a great agent from the rest? Rob and Jesse identified several qualities: 1. Integrity and Trust Is this person in it for the long haul—or just the commission? A great agent genuinely wants to serve your family, not just close a sale. 2. Longevity and Commitment Will they be there when you need them most? Too many agents leave the industry after a year or two. A true advisor stays for the long run, serving clients for decades. 3. Education Are they willing to teach you? Infinite Banking, in particular, requires ongoing learning. A strong agent is patient, clear, and committed to making sure you understand what you own. 4. Process and Personalization Do they follow a clear process to understand your financial picture? The best agents ask thoughtful questions about your cash flow, assets, goals, and family dynamics. 5. A Network and Legacy Mindset Great agents don’t work as lone wolves. They connect you with a team and think generationally—helping you design a system your children and grandchildren can build on. Red Flags When Deciding How to Choose the Right Life Insurance Agent Just as important as what to look for is what to avoid. Here are the biggest red flags Bruce highlighted: Downplaying the death benefit. Some agents treat it like an afterthought. Don’t fall for it. Your death benefit is crucial for protecting your family. Trying to replace your policy unnecessarily. If an agent’s first move is to “compare your policy” and convince you to switch, be cautious. Policy replacement often benefits the agent more than you. Selling Infinite Banking without being upfront about insurance. If someone markets IBC as just a “banking system” and hides the fact that it’s built on whole life insurance, that’s a red flag. Focusing only on price. Cheap isn’t always better. The wrong policy can cost you far more in the long run. Why Infinite Banking Requires the Right Insurance Agent Not every insurance agent understands Infinite Banking. In fact, many dismiss it outright or don’t know how to properly design policies for it. As Jesse pointed out, you should ask one critical question: “Does this agent practice Infinite Banking themselves?” If they can’t show you the policies they personally fund, be cautious. Implementing Infinite Banking correctly requires expertise in policy design, education, and long-term strategy. The right agent doesn’t just sell you a policy—they coach you through becoming your own banker and building a multigenerational wealth system. Questions to Ask Before Hiring an Insurance Agent Here are four powerful questions to vet your agent: What experience do you have with Infinite Banking and whole life insurance? How do you help clients build financial legacy? What is your process for ongoing education and annual reviews? Do you personally own policies you use for Infinite Banking? These questions reveal not just competence, but also character, alignment, and commitment. Why This Matters At the end of the day, choosing an insurance agent is not just a financial decision—it’s a legacy decision. The right agent will: Help you protect your family. Teach you how to build and use your life insurance as a wealth-building tool. Walk with you for decades, ensuring your strategy adapts as life changes. The wrong agent could leave you with an inadequate policy, broken promises, or a strategy that fails when your family needs it most. Your financial future—and your family’s security—deserve more than that. Book A Strategy Call This article has given you a framework for how to choose the right life insurance agent—one who will guide you, educate you, and help you build a financial legacy. If you’re ready to explore working with an advisor who understands Infinite Banking and multigenerational planning, I invite you to book a call with our team at The Money Advantage. We offer two powerful ways to help you create lasting impact: Legacy Strategy Call – If you want to uncover your family values, mission, and vision, and create a legacy that’s about more than just money, we can guide you through the process of financial stewardship and family leadership. Save time coordinating your family’s finances while building a legacy that lasts for generations. Book a Legacy Strategy Call to learn more about how we can help. Financial Strategy Call – Discover how Privatized Banking, alternative investments, tax-mitigation, and cash flow strategies can accelerate your time and money freedom while improving your life today. Let us show you how to align your financial resources for maximum growth and efficiency. Book a Strategy Call with our team today. FAQ Section Q1: Why is choosing the right insurance agent so important?The right agent helps you protect your family, design policies correctly, and provide guidance for decades. The wrong agent may leave you underinsured or confused.Q2: What qualities should I look for in an insurance agent?Look for integrity, long-term commitment, a clear process, educational support, and experience with whole life insurance and Infinite Banking.Q3: What are the red flags of a bad insurance agent?

Have you ever heard someone say you can use an IUL for Infinite Banking? Maybe you’ve seen a slick video online, or a persuasive advisor with charts and projections that promise you higher returns, flexible premiums, and “upside potential.” It sounds convincing—especially when you compare the numbers on an illustration. Who wouldn’t want more cash value and lower premiums? But here’s the sobering reality: when it comes to Infinite Banking, an Indexed Universal Life policy (IUL) doesn’t deliver what matters most. https://www.youtube.com/live/beR3FnHLAG4 And that’s a big problem, because Infinite Banking is not about chasing the highest return—it’s about creating a system of certainty and control. If you build your family’s financial foundation on a shifting product with no guarantees, the consequences don’t show up immediately—but when they do, they can devastate your future. I don’t say this lightly. My co-host, Bruce Wehner, has seen it firsthand. For decades, he has worked with clients who were told their Universal Life or Variable Universal Life would “never fail.” And yet, over time, those policies collapsed under rising costs, vanishing crediting, or shifting assumptions. I’ll weave some of his stories in throughout this article, because you deserve to see not just the theory, but the real-world results. Today, I want to give you clarity. I want to cut through the confusion and soundbites and show you exactly why IULs cannot serve as the foundation for Infinite Banking, and what you should do instead. What Infinite Banking Really Is (and Isn’t)Can You Use IUL for Infinite Banking?Whole Life vs. IUL: The Key Differences1. Guarantees2. Premiums3. Cash Value Growth4. Loan Provisions5. EndowmentWhy Guarantees Matter for Infinite BankingCommon Misconceptions About IUL for Infinite Banking“IULs never lose money.”“IULs have more upside.”“IULs are more flexible.”Lessons from Real PeopleThe Bigger Picture: Stewardship and LegacyThe Answer to the IUL MythBook A Strategy CallFAQ: IUL for Infinite BankingCan you use IUL for Infinite Banking?Why does Infinite Banking require Whole Life insurance?Do IULs really offer more upside?What happens if I underfund an IUL?What’s the safest way to start Infinite Banking? By the end of this article, you’ll understand: Why Infinite Banking requires certainty, control, and guarantees. How Whole Life and IUL compare—and why IUL falls short. The most common misconceptions about IUL for Infinite Banking. Real lessons from history and clients who have lived through these products. How to take the next step if you’re serious about building your own banking system. Let’s dive in. What Infinite Banking Really Is (and Isn’t) When people first hear about Infinite Banking, they often confuse it with “just buying life insurance.” Here’s the truth: Infinite Banking is not about the product. It’s about the process. At its heart, Infinite Banking is about taking control of your cash flows—those dollars that normally flow out of your life to banks, credit card companies, finance companies, and investment firms—and capturing them inside your own financial system. It’s about becoming your own banker. And that requires certainty. Infinite Banking utilizing life insurance only works if you can rely on three things: Guaranteed cash value growth – You need to know your pool of capital will increase every single year, no matter what. Guaranteed level premiums – You need to know exactly what you’ll owe, so you can plan and build discipline. Guaranteed death benefit – You need the confidence that your legacy will be secure for your family, no matter what happens. If any of those guarantees are missing, you’re not in control. You’re gambling. This is why Whole Life insurance from a mutual company has always been the proper tool for Infinite Banking. And it’s also why IUL fails the test. Can You Use IUL for Infinite Banking? Let’s face the question head-on: Can you use IUL for Infinite Banking? On the surface, it looks like you could. After all, both Whole Life and IUL are permanent insurance policies with cash value. Both allow policy loans. Both can be designed to accumulate capital. But here’s the critical distinction: IUL does not come with guarantees. Yes, illustrations may look attractive. Yes, an IUL may show higher projected cash values based on index performance. But illustrations are not contracts. They are marketing tools. Bruce tells the story of a very successful businessman, one of our clients, who compared two Whole Life policies side by side. He admitted, “I believe what you’re saying about guarantees, but I just can’t get over the fact that this illustration shows $20,000 more 30 years down the road.” That was between two Whole Life companies. Now imagine how much more tempting it is when you’re looking at an IUL illustration showing hundreds of thousands more in projected cash value. But here’s the problem: those numbers are not real. They are based on assumptions about index performance, caps, participation rates, and costs—all of which can (and do) change. When you strip away the marketing and look at the contractual guarantees, the IUL is a house built on sand. And you cannot build a banking system for your family on sand. Whole Life vs. IUL: The Key Differences To really understand why Whole Life works and IUL doesn’t, let’s walk through the key differences side by side. 1. Guarantees Whole Life: Guaranteed premiums, guaranteed cash value growth, guaranteed death benefit. Every mutual company in this space has also paid dividends consistently for 100+ years—even through world wars, the Great Depression, and recessions. IUL: Minimal guarantees. Some carriers guarantee 0–1% growth, but only over long timeframes (like 10–15 years). Cash value depends on index crediting, caps, participation rates, and rising costs. Bruce has lived through every iteration. In the 1980s, Universal Life collapsed when interest rates dropped. In the early 2000s, Variable Universal Life faltered after the tech crash. Now we’re in the IUL phase, and history is repeating itself. 2. Premiums Whole Life: Level, predictable premiums that never change. This enforces discipline and builds lasting capital. IUL: Marketed as “flexible.” You can pay more or less—but underfunding leads to rising costs and eventual policy lapse. Bruce’s father-in-law is living proof. He bought a Universal Life policy decades ago. Now in his 80s, his premiums have doubled. To keep it alive, he had to slash his death benefit from $25,000 to $15,000. That’s not freedom. That’s heartbreak. 3. Cash Value Growth Whole Life: Steady, predictable growth every year, plus potential dividends. Never interrupted. IUL: Illustrations show smooth growth, but real-world crediting is interrupted by zeros. Meanwhile, costs and fees still rise, eating away at cash value. The sales pitch “zero is your hero” sounds comforting, but in practice, it means your cash value is shrinking while you wait for the next crediting period. 4. Loan Provisions Whole Life: Simple, straightforward, and always backed by guaranteed cash value. IUL: Often complex, with risks of negative arbitrage if loan costs exceed credited rates. 5. Endowment Whole Life: Policies endow at age 121, meaning cash value and death benefit converge. Certainty built in. IUL: Never endows. Requires ongoing premiums and adjustments. Why Guarantees Matter for Infinite Banking Here’s why guarantees are non-negotiable: Infinite Banking is not about speculation. It’s about stewardship. If you’re going to build a system that you and your family will rely on for decades, you need certainty. You need to know what your obligations are, what your growth will be, and that your policy will be there for you—no matter what. With Whole Life, if you do your part (pay the premium), the company is contractually obligated to do their part. With IUL, you carry the risk. If caps change, if costs rise, if crediting falls short—you pay the price. Risk and control are opposites. Infinite Banking is about control. That’s why IUL for Infinite Banking doesn’t work. Common Misconceptions About IUL for Infinite Banking “IULs never lose money.” False. IULs may not lose money due to index crediting, but cash value can decline because of rising mortality costs and policy fees. “IULs have more upside.” Illustrations often show higher returns, but those are projections—not promises. Real-world performance is unpredictable. “IULs are more flexible.” Flexibility sounds attractive, but underfunding leads to higher costs and potential lapse. What looks like freedom is really a trap. Lessons from Real People Bruce has seen countless clients burned by Universal Life products. The story is always the same: things look good in the beginning, when costs are low and illustrations are rosy. But 20 or 30 years down the road, when mortality costs rise and crediting falls short, the policyholder is left holding the bag. And it’s not just numbers on a page. These are families. These are people who trusted that their policy would be there for them—and now, in their later years, they are scrambling to cover skyrocketing premiums or watching their policies collapse. That is not the future we want for you. The Bigger Picture: Stewardship and Legacy Infinite Banking is not just about money. It’s about stewardship, legacy, and freedom. When you build your family’s banking system on Whole Life insurance, you’re not only creating guaranteed capital for yourself—you’re building a foundation your children and grandchildren can rely on. But if you build that system on IUL, you’re creating uncertainty. You’re handing your family a financial time bomb that could explode years down the road.

When most people first hear about Infinite Banking, one of the first questions that comes up is: “But what are the risks of Infinite Banking?” It’s a fair question. We live in a financial world where we’ve been conditioned to look for the fine print, the hidden traps, and the potential downsides of anything that sounds “too good to be true.” https://www.youtube.com/live/7JHmm5jEfQ0 I get it. When you first hear the concept of becoming your own banker through whole life insurance, the mind immediately goes to skepticism: Are the premiums too high? Is whole life a bad investment? What if I can’t afford it later? Here’s the truth: most of what people call the risks of Infinite Banking aren’t really risks at all. They’re misconceptions, misunderstandings, or simply the result of looking at Infinite Banking through the wrong lens. In this blog, we'll pull back the curtain and unpack the myths, expose the real risks, and help you see why Infinite Banking—when understood and implemented correctly—is not risky, but rather one of the most powerful financial strategies you can use to take control of your wealth. Common Misconceptions About Infinite BankingMyth #1: Whole Life Insurance is a Bad InvestmentMyth #2: The Premiums are Too HighMyth #3: Infinite Banking = Life InsuranceThe Real Risks of Infinite BankingRisk #1: Not Understanding the Problem You’re SolvingRisk #2: Poorly Designed PoliciesRisk #3: Dipping Your Toe InRisk #4: Wrong Perspective (Consumer vs. Owner)Why Infinite Banking Works When Done RightControl vs. DependencyRecapturing Opportunity CostMutual Companies Align With OwnersShould You Be Worried About the Risks?The Bottom Line on Infinite Banking RisksBook A Strategy CallFAQ: What Are the Risks of Infinite Banking?Is Infinite Banking risky?What are the downsides of Infinite Banking?Is Infinite Banking a scam?Can I lose money with Infinite Banking? Common Misconceptions About Infinite Banking Myth #1: Whole Life Insurance is a Bad Investment This is the first thing most people say when they hear about Infinite Banking. They’ve been told for years by financial gurus that whole life insurance has a low rate of return and is therefore “a bad investment.” But here’s the problem: Infinite Banking is not an investment. It’s a system. It’s about controlling the flow of your money, not chasing the next hot stock. Whole life insurance is simply the tool that makes Infinite Banking possible—it provides the guarantees, safety, and contractual structure you need to run your own banking system. So when someone says Infinite Banking is risky because life insurance is a “bad investment,” they’re comparing apples to oranges. Myth #2: The Premiums are Too High Another common objection: “What if I can’t afford the premiums long term?” Here’s what most people miss. Premiums are not a bill—they are a way of paying yourself first. Every premium dollar you pay is a contribution to your own financial system. Unlike money you pay to a bank, that premium isn’t lost—it builds guaranteed cash value that you can use for opportunities, emergencies, or expenses. The real risk isn’t paying premiums. The real risk is not valuing your own capital and continuing to let someone else profit from your money. Myth #3: Infinite Banking = Life Insurance This is one of the biggest misconceptions. People hear Infinite Banking and immediately equate it with whole life insurance. But Infinite Banking is bigger. It’s about a process—the flow of money, storing it, using it, replenishing it. Life insurance is just the storage tank that makes the process efficient. Confusing the two is like saying “banking equals a vault.” The vault is just the tool. The banking process is much bigger. The Real Risks of Infinite Banking Now let’s get into the real question: What are the actual risks of Infinite Banking? Risk #1: Not Understanding the Problem You’re Solving The biggest risk isn’t the product—it’s starting with the wrong perspective. If you think Infinite Banking is just about getting a higher rate of return, you’ll miss the point. Infinite Banking is about taking control of the banking function in your life. Every dollar you earn flows through someone’s bank. If it’s not yours, it’s theirs. If you don’t understand that problem, you won’t value the solution. Risk #2: Poorly Designed Policies Yes, there is risk in design. A policy can be built to maximize early cash value at the expense of long-term efficiency. Or it can be set up with the wrong company—one that doesn’t prioritize policyholders. This is why working with the right advisor matters. A properly designed policy with a mutual company keeps you, the policyholder, in control. A poorly designed policy can cause frustration, disappointment, or even lapse if you don’t know how to manage it. Risk #3: Dipping Your Toe In Bruce often says this: “If you try to dabble in Infinite Banking, that’s risky.” Here’s why. If you treat Infinite Banking like a side experiment—something you “try out” without fully understanding—you’ll add unnecessary complexity to your financial life. You’ll have one more account to track without truly seeing the benefits. Worse, you might give up too soon. Infinite Banking is not a get-rich-quick scheme. It’s a way of life. The risk is half-committing and then walking away before the long-term benefits show up. Risk #4: Wrong Perspective (Consumer vs. Owner) One of the biggest mindset shifts in Infinite Banking is moving from a consumer mindset to an ownership mindset. Consumers ask: “What’s the rate of return?” Owners ask: “How do I control the banking system in my life?” If you approach Infinite Banking as a consumer, you’ll fixate on short-term numbers. But if you embrace it as an owner, you’ll see the long-term impact—control, security, and legacy. The risk isn’t in the system itself—it’s in approaching it with the wrong mindset. Why Infinite Banking Works When Done Right When Infinite Banking is understood and applied correctly, it doesn’t increase risk—it reduces it. Control vs. Dependency When your money sits in someone else’s bank, they control it. They earn interest, they make decisions, they take the profits. When you practice Infinite Banking, you flip the script. You control the capital. You decide when and how to use it. You earn the growth. That’s not risky—that’s empowering. Recapturing Opportunity Cost Nelson Nash, the founder of Infinite Banking, often said: “You finance everything you buy.” You either pay interest to someone else, or you give up the interest you could have earned by paying cash. Either way, there’s a cost. The beauty of Infinite Banking is that it helps you recapture that cost. Every dollar you use from your system can be replenished—with interest—so you’re no longer losing money to someone else’s bank. Mutual Companies Align With Owners One of the reasons Infinite Banking works so well is that we use participating whole life insurance from mutual companies. In a stock company, the shareholders are the owners. Their goal is profit. In a mutual company, the policyholders are the owners. That means every decision is made in your best interest. Dividends, profits, and growth flow back to you—not Wall Street. Should You Be Worried About the Risks? So, back to the original question: What are the risks of Infinite Banking? The truth is, the risks aren’t in the system itself. The risks are in misunderstanding it, misusing it, or half-committing to it. The bigger risk, in my opinion, is doing nothing—continuing to hand over control of your money to someone else’s bank, year after year, and letting them profit while you stay stuck in the consumer role. As Nelson Nash said: “If you know what’s happening, you’ll know what to do.” When you understand banking as a principle—not just a product—you’ll see that Infinite Banking is not a risk. It’s the solution. The Bottom Line on Infinite Banking Risks The next time someone asks you, “What are the risks of Infinite Banking?” here’s the real answer: The risks people talk about are usually myths (whole life is bad, premiums are too high). The real risks are misunderstanding the concept, working with poorly designed policies, or treating Infinite Banking like a dabble instead of a commitment. When done right, Infinite Banking gives you control, recaptures lost dollars, and aligns your money with your values. The question isn’t “Is Infinite Banking risky?” The real question is: “Are you ready to take control of the banking function in your life—or will you continue to let someone else profit from your capital?” Friend, the time to act is now. Don’t wait until later. Don’t stay in confusion. Learn, decide, and take control of your financial system. Book A Strategy Call Are you ready to take control of your finances and legacy? We offer two powerful ways to help you create lasting impact: Financial Strategy Call – Discover how Privatized Banking, alternative investments, tax-mitigation, and cash flow strategies can accelerate your time and money freedom while improving your life today. Let us show you how to align your financial resources for maximum growth and efficiency. Book a Strategy Call with our team today. Legacy Strategy Call – If you want to uncover your family values, mission, and vision, and create a legacy that’s about more than just money, we can guide you through the process of financial stewardship and family leadership. Save time coordinating your family’s finances while building a legacy that lasts for generations. Book a Legacy Strategy Call to learn more about how we can help. FAQ: What Are the Risks of Infinite Banking? Is Infinite Banking risky?Not when it's done right. The main risk is misinterpreting the concept or dealing with poorly designed policies.

“Is Infinite Banking a sales tactic?” It’s one of the first questions we hear—and it’s a valid one. When I first encountered Infinite Banking, I wasn’t looking for a new strategy. I was simply trying to find a better place to store cash. https://www.youtube.com/live/K00YrFJtIQE Like many families, Lucas and I were putting our savings into gold and silver. It felt like a smart move—until we needed liquidity. The value dropped. Selling took time. We lost money. That painful experience pushed us to rethink everything. We didn’t just need a safe place to grow money. We needed control. Later, in a conversation with Becca, she described the same thing. Money flowing in and right back out—like a stream running through a field. Helpful, yes, but gone. Then she shared the image of a beaver building a dam—not to trap water, but to create an environment where it could thrive. Safe, sustainable, and self-reliant. That’s exactly what Infinite Banking became for us. Not a product. Not a pitch. A system to store capital in a place we own, control, and can use. But the question remains:Is Infinite Banking just a life insurance sales tactic—or is it a tool to transform the way you use money for the rest of your life? Let’s unpack the truth. Is Infinite Banking a Sales Tactic… or Something Deeper?The Truth Behind the Question: Is Infinite Banking a Sales Tactic?Infinite Banking Is Not About Life Insurance—It's About Solving a ProblemBehavior Over Products: Control Over ReturnsWhole Life Insurance Isn’t the Point—It’s Just the Best ToolWhy It Looks Like a Sales Pitch—and How to Spot the Real DealWhy This Matters to YouWant the Full Story? Listen to the PodcastBook A Strategy Call Is Infinite Banking a Sales Tactic… or Something Deeper? You may have heard that Infinite Banking is just a slick way to sell life insurance. On the surface, it might even look that way. There are illustrations, charts, and policies being pitched. And when the conversation starts with numbers on a page instead of the problem it solves, skepticism is healthy. But we’re here to clear the fog. In this article, Bruce and I are going to unpack the truth behind this common misconception. You’ll learn: What Infinite Banking really is (and isn’t) Why life insurance is the best tool—but not the point How to recognize the difference between strategy and sales pitch And how to regain control of your financial life—starting now Let’s dive in. The Truth Behind the Question: Is Infinite Banking a Sales Tactic? Infinite Banking Is Not About Life Insurance—It's About Solving a Problem The biggest myth we bust every week? That Infinite Banking is life insurance. It’s not. It’s a financial strategy—an operating system for your cash flow. One designed to solve a problem most people don’t even realize they have: money flowing out of their control. You earn, you spend, and the dollars disappear—off to banks, lenders, and third parties. That’s the problem. Nelson Nash, who founded the Infinite Banking Concept, said it best: "This is not a sales tool for life insurance agents." He knew the real goal was bigger—reclaiming the banking function in your life. If someone’s only showing you a pile of cash value in a policy illustration without helping you understand the problem being solved—they’re selling. But Infinite Banking, when properly understood, isn’t about selling. It’s about solving. Behavior Over Products: Control Over Returns Most financial conversations focus on numbers—rate of return, annual yield, projections. But Infinite Banking asks a different question:Who controls the capital? Because control changes everything. It’s not about finding the highest return. It’s about having the ability to access capital when you need it—without bank approval, without penalties, and without interrupting compound growth. That’s why we say: don’t be fooled by the visible. Just like Becca’s example of the iceberg—what you see above the surface is only a fraction of the picture. The real value lies underneath, in the unseen: control, access, and uninterrupted compounding. And that’s not something a savings account or market-based investment can offer. Whole Life Insurance Isn’t the Point—It’s Just the Best Tool Let’s be clear: Infinite Banking is not about whole life insurance.But whole life insurance—properly structured, from a mutual company, with strong guarantees and dividend history—is the ideal tool to implement the strategy. Why? Because it allows you to: Store capital in a safe, liquid environment Access that capital through policy loans without interrupting growth Earn uninterrupted compound interest while using the funds Create a permanent death benefit that multiplies your legacy You could technically use other tools—CDs, HELOCs, brokerage margin loans. But none offer the full package of guarantees, tax advantages, and control that a participating whole life policy does. To borrow Becca’s analogy: if you're planting financial seeds, plant them in fertile soil that will grow for generations—not in a dry, crowded pot with no nutrients left. Why It Looks Like a Sales Pitch—and How to Spot the Real Deal Let’s talk about the elephant in the room: why do so many people say or ask: Is Infinite Banking a sales tactic? Because sometimes… it is. There are agents out there who use IBC language to sell policies—without truly understanding the philosophy behind it. They show you an illustration with lots of cash value and say, “Look how much money you’ll have in 30 years.” But Infinite Banking isn’t about future value. It’s about control now. Bruce often reminds clients: “It’s okay to get paid for solving problems. But the key is—are you solving the right problem?” If someone is comparing policies to mutual funds or promising higher returns, they’ve missed the point entirely. What you want is someone who understands the process of banking and helps you become the banker in your own financial life. Why This Matters to You So—is Infinite Banking a sales tactic? No. It’s a strategy.A strategy for building control, increasing access to capital, and changing the trajectory of your wealth—not just for your lifetime, but for future generations. When you understand that the real enemy is not low interest rates or poor investment options—but losing control of your capital—you start to see things differently. You stop chasing returns.You stop relying on the bank’s permission.You stop outsourcing your family’s financial future. And you start building something that lasts. Want the Full Story? Listen to the Podcast If this article sparked something in you—if you're starting to see Infinite Banking in a new light—we invite you to dive deeper. 🎧 Listen to the full episode of The Money Advantage Podcast: “Is Infinite Banking a Sales Tactic?”We go in-depth on: Nelson Nash’s original intent Why many advisors misunderstand the core concept How to know if someone is just selling you a policy Real-life examples from our client work and personal stories And how Infinite Banking fits into your bigger legacy picture This strategy isn’t just for the ultra-wealthy. It’s for anyone ready to become the architect of their financial life. So let’s stop letting banks, taxes, and fear control your story.Let’s reclaim the banking function—on your terms. Because control isn’t a luxury. It’s a responsibility. Book A Strategy Call And if you’re ready to make a move, our advisor team is ready to help you walk this out—without pressure, without overwhelm, and with full clarity. Because your legacy matters. And while the future might feel uncertain, the ability to take action today? That’s fully in your hands. Start the conversation today. We offer two powerful ways to help you create lasting impact: Financial Strategy Call – Discover how Privatized Banking, alternative investments, tax-mitigation, and cash flow strategies can accelerate your time and money freedom while improving your life today. Let us show you how to align your financial resources for maximum growth and efficiency. Book a Strategy Call with our team today. Legacy Strategy Call – If you want to uncover your family values, mission, and vision, and create a legacy that’s about more than just money, we can guide you through the process of financial stewardship and family leadership. Save time coordinating your family’s finances while building a legacy that lasts for generations. Book a Legacy Strategy Call to learn more about how we can help. We specialize in working with wealth creators and their families to unlock their potential and build a meaningful, multigenerational legacy.

A Story That Changes the Way You See Wealth When Bruce and I sat down with Michael Cole for The Money Advantage Podcast, the conversation didn’t just scratch the surface of wealth management—it went straight to the heart of what wealth really means. Here’s a man who has advised families with an average net worth of more than $500 million, co-founded the largest network of centimillionaires in the U.S., and written the bestselling book More Than Money. https://www.youtube.com/live/DTWacmQHhSU And yet, when we asked him about retirement, he smiled and said, “I don’t plan on retiring. I’m finally doing the work that’s closest to my life purpose.” That one statement reframed everything. Because if someone with Michael Cole’s track record and access to the ultra-wealthy believes that life purpose—not just money—is the real destination, then we all have something to learn. A Story That Changes the Way You See WealthWhy This Matters to YouMichael Cole’s Journey to the Top of Wealth ManagementWealth Is More Than Money – The Six Forms of CapitalThe Impact of Wealth – Purpose Over PossessionsBuilding a Culture That Outlasts YouWhat the Ultra-Wealthy Invest in Right NowOvercoming Cultural Narratives About WealthWhat Michael Cole Teaches Us About WealthBook A Strategy Call Why This Matters to You Whether you’re just starting to build wealth, sitting on a successful business, or thinking about how to transfer assets to the next generation, the insights from Michael Cole matter to you. Here’s why: Michael has spent decades inside family offices, helping entrepreneurs, centimillionaires, and billionaires not only grow their capital but also grow their impact. He’s seen firsthand what works—and what fails—when it comes to preserving wealth and legacy. In this article, Bruce and I want to unpack the conversation we had with Michael Cole so you can walk away with: A clear understanding of why wealth is more than money How to think about the impact of wealth on your family and community Practical insights into what the ultra-wealthy are investing in right now How to create a family culture that outlives you Most importantly, you’ll see how Michael Cole’s perspective can empower you to stop chasing money as the end goal and start building a legacy that truly matters. Michael Cole’s Journey to the Top of Wealth Management Michael’s resume reads like a roadmap of the private wealth industry: Merrill Interest Trust Company, Wells Fargo’s Abbott Downing, Ascent Private Capital Management, and Crescent Capital Management. At each stage, he wasn’t just managing billions in assets—he was rethinking what it means to be a steward of wealth. And eventually, he co-founded R360, a peer-to-peer community of centimillionaires and billionaires built on one core belief: Wealth is more than money. That perspective didn’t just come from financial spreadsheets. It came from listening. Michael Cole is the kind of leader who pauses before he answers, considers both sides, and responds with wisdom. That’s why Bruce said during the episode, “Talking with you is like talking to my little brother. You think deeply, you listen, and you answer with both intellect and empathy.” Wealth Is More Than Money – The Six Forms of Capital Michael Cole teaches that wealth stewardship requires diversification beyond just financial assets. His model highlights six forms of capital: Financial capital – the money itself Intellectual capital – the knowledge and learning culture of a family Social capital – networks, relationships, and giving back Human capital – the character, skills, and wellbeing of family members Emotional capital – resilience, connection, and healthy communication Spiritual capital – purpose, values, and meaning Just as investors diversify portfolios, families must diversify their approach to legacy. As Michael told us, “If you’re only focused on the money, you’re not going to succeed.” This philosophy isn’t reserved for the ultra-wealthy. Whether you’re building your first business or stewarding a family fortune, the same truth applies: your legacy lives or dies by culture, not by cash alone. The Impact of Wealth – Purpose Over Possessions We asked Michael what he meant by the impact of wealth. His response hit home: “It’s not just what the money is—it’s what the money does.” For the ultra-wealthy, retirement isn’t about golf courses or endless vacations. They already have enough. The bigger question becomes: What is my life purpose now? Michael described a shift he’s seen again and again: wealth creators move from making money to stewarding money. That means asking: How do I use my wealth to create impact in my family? How do I mentor the next generation to be wealth recreators rather than entitled heirs? How do I use my influence to serve my community and society? Rachel summed it up perfectly: “Responsibility is a weight of something good that calls you higher. It’s not a ticket to coast—it’s an invitation to expand.” Building a Culture That Outlasts You The conversation turned practical when we asked Michael how to actually build that kind of culture. His answer: family meetings. He shared a story of a family who began meetings when their son was just seven years old. They let him chair the meeting with a gavel. His agenda? “More hot dogs.” The point wasn’t the menu—it was the habit. When kids grow up in a family that regularly gathers, communicates, and sets shared goals, they inherit more than money. They inherit a culture of stewardship. Bruce added: “If you can get the 14-year-olds to want to come back, you’ve done a good family meeting.” Michael reminded us that culture is a journey, not an event. Don’t expect one perfect meeting to fix everything. Instead, build consistent rhythms of communication, fun, and shared purpose. What the Ultra-Wealthy Invest in Right Now Of course, we couldn’t resist asking Michael Cole what the ultra-wealthy are actually investing in. His answer: a balance sheet built on liquidity for opportunities, alternatives, and patient capital. Here are some of the trends he highlighted: Private equity and private real estate – long-term holdings with stability Direct investments – hands-on opportunities aligned with passion or expertise Cryptocurrency (Bitcoin in particular) – but only as a small slice of the portfolio AI and robotics – companies positioned for long-term secular innovation The key difference between the ultra-wealthy and the average investor is patience. They don’t need fast liquidity for retirement. They can ride out volatility for decades. That’s a mindset worth adopting, even if you’re not investing billions. Overcoming Cultural Narratives About Wealth One of the most thought-provoking parts of our conversation was addressing the cultural narrative that wealth is evil. Michael was clear: “Money isn’t good or bad. Stewardship is what makes the difference.” He argued that wealth, when stewarded well, allows families to live well, do well, and give well. It enables mentorship, entrepreneurship, and philanthropy. Without responsible stewards, history shows societies crumble into revolution. Rachel echoed this point: “Business and entrepreneurship are giving. They’re about serving others and solving problems. Dollars flow as a result of the value you create.” In other words: wealth done right is a force for good. What Michael Cole Teaches Us About Wealth When you boil it down, here’s what Bruce and I want you to take away from our conversation with Michael Cole: Wealth is more than money. True legacy requires financial, intellectual, social, human, emotional, and spiritual capital. Impact matters. The question isn’t how much you make, but what your wealth enables you to do for your family and the world. Culture sustains legacy. Family meetings, communication, and shared purpose are more important than trust documents. Invest with patience. Focus on long-term secular innovations, not quick wins. Stewardship is noble. Wealth, when managed with responsibility, can make the world better. Book A Strategy Call Are you ready to take control of your finances and legacy? We offer two powerful ways to help you create lasting impact: Financial Strategy Call – Discover how Privatized Banking, alternative investments, tax-mitigation, and cash flow strategies can accelerate your time and money freedom while improving your life today. Let us show you how to align your financial resources for maximum growth and efficiency. Book a Strategy Call with our team today. Legacy Strategy Call – If you want to uncover your family values, mission, and vision, and create a legacy that’s about more than just money, we can guide you through the process of financial stewardship and family leadership. Save time coordinating your family’s finances while building a legacy that lasts for generations. Book a Legacy Strategy Call to learn more about how we can help.