Marketing for Creatives

Ep #160: Hosting a podcast was one of the best things for the last few years. Besides many interesting people, you meet it opens up new opportunities for growing your business. In this episode, I’ll share with you the experience of hosting a podcast for 2,5 years. You will learn: Why I stopped this podcast Why you should start a podcast and how it will benefit you Why set the goals for a podcast and what they could be What to pay attention to when you plan your episodes My experience with creating this podcast Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #159 You know those days when you get on a Zoom call and you look like a panda with dark circles around your eyes because of a terrible light or when you download your call and the audio sounds bad. From now on forget about that. Today we're gonna solve all these problems. I got a brilliant guest for you, Larry Becker. In this episode, Larry Becker shares how to always look great on camera for your video calls like Zoom, FaceTime, or Skype. With more than 2 decades on camera, Larry produces business videos for clients and coaches entrepreneurs and executives to be their best on camera. In an unexpected turn of events, Larry's book, Great On Camera, was released in the middle of the Coronavirus lockdown and his tips videos for being better at Zoom meetings gained national attention, beginning with a feature article in USA Today. Now Larry is busy every day, coaching the exploding population of executives on camera, and providing media interviews on the topic as well. You will learn: Larry worked with many successful media companies like B&H, Canon, Tamron, and others being on camera a lot so he started writing his book Great On Camera putting all his experience there right before the coronavirus pandemic Start working on your stuff today so when the opportunity comes you’ll be ready for your success A checklist of what you need to take care of to look great on camera for your Zoom calls How the position of your camera can change the whole look How to look great on camera even by simply wearing the right clothes When you need to buy some extra equipment and when you can use what you have For the extra light get flat light panels and/or LED light and use Larry’s tips on how to position them to have a great video quality Larry uses Canon 80d for filming and streaming his video calls How to film yourself on camera with an easy to make the teleprompter Tricks on how to look great when you create a welcoming video for your company The mistakes that you want to pay attention to look great on camera Three steps that will help you to look great on camera on your next Zoom call Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #158: If you’re on the journey of writing a TED talk then first, congratulations! It’s such an exciting experience. And to make your preparation easier I invited one of my favorite people to go-to when it comes to writing - Kristina Paider. Together we discuss how to write a TED talk. A Hollywood Scriptwriter's Approach. And today we’ll cover what to begin with when you prepare your TED talk, how to start and end your talk, and mention all those small details that you better pay attention to when you write a TED talk. Kristina is the creator of The Hollywood Approach, which helps people get clarity, create a badass game plan, and expedite results on the stories they are telling – and living. As a writing coach and editor, she helps people apply the same techniques used by Hollywood screenwriters to books, keynotes, marketing, TEDx talks, and also… real life! Her clients include a wide range of heroic characters and companies from luxury hotels, medical teams, researchers, authors, speakers, CEOs and high performers in 34 countries and counting. You will learn: How Kristina became a writing coach How to go with what you know when you write a TED talk How to find the right stories to share especially when you have a lot of them Know upfront how long is your talk and keep it up to 15 minutes A three-step process that Kristina uses to write a TED talk Where people often get stuck when they write a TED talk How to combine several stories in one TED talk to make it more powerful The nuances of crafting a TED talk for an audience you want to reach when your talk will be published, not those who will attend a TED event offline How to start and end a TED talk What you shouldn’t include in your TED talk Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #157: Is there even a place for a balance these days? The world just got flipped upside down. Have you thought that one day you will go to the bank with a mask on your face asking for money? Well, you need a mask because of the coronavirus, but the situation looks so weird from the side. You’ll definitely have something to tell your grandkids. Still, we need to figure out how to adjust to the current situation, so I brought to you a special guest today. In this episode, John Patrick Morgan shares how to create a balanced life in a time of uncertainty.  You will know how to create certainty in this uncertain time, how to balance your business and your family, and how to use this time to create an even better feature. John is a philosopher, teacher, and coach for individuals intent on living a beautiful life.  For two decades, he has been supporting entrepreneurs, athletes, and artists to discover how their mind creates their reality and how through opening their heart, they can access deeper fulfillment, more power and exponentially greater results in their life and work. You will learn: John became an entrepreneur in his early ages and after trying himself in different areas he decided to be a coach Why marketing isn’t a necessary component especially when you start it How to find a balanced life when there is a lot of uncertainty How to cope with the situation where you lose clients, money or even a business How to organize your home life and business How to find your space when you have all family members at home How John dealt with his business challenges and grew his business even more since coronavirus lockdown What John did when the clients stopped working with him during this time Why keep serving people for free How to build your business these days Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more business tips on marinabarayeva.com

Ep #156: How great it is when people praise you and recommend you even if it’s online. When people want to know more about you and your business they simply Google you. And here is where reviews may play a big role in deciding to work with you or not. In this episode, Brian J. Greenberg shares the 3 best strategies to get 5-star reviews for your business. You will learn how to get more 5-star reviews and multiply them across the web. We’ll also cover which platforms are more important for getting the reviews and how to use them to get more sales. Brian, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. You will learn: Brian’s main business in the life instance industry, which is very difficult to market online How Brian used reviews to grow his business How to leverage Better Business Bureau reviews How to use Google Business reviews The details you don’t want to miss when you use Google Business that will help your business to get higher in search What you need to know about E-A-T rating as one significant aspect of Google Business The platforms to collect the reviews on How to encourage customers to leave 5-star reviews review for you How to multiply 5-star reviews on other platforms How to use 5-star reviews to get more sales How to display 5-star reviews on your site Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #155: To sell something for $100 is easy, but then the higher the price you offer the more uncomfortable you feel, and also some people are concerned about earning a lot. Let’s get into that money myth and see how you can increase your prices and earn what you really want. In this episode, Michelle Lynne shares why money is not bad and how to earn what you are worth. Michelle is the owner of ML Interiors Group, a successful design firm based in Dallas, Texas. She is also the owner and founder of Designed for the Creative MindTM, where she teaches interior designers and decorators the proven practices, effective processes, and profitable systems -- leaving them with more time to design. You will learn: Michelle worked in a corporate environment when that company was sold so she decided to start her own business Michelle’s struggled with valuing herself when she just started her business and almost didn’t make any money in the beginning How she shifted from treating business like a hobby to actually like a business Why money is not a bad thing The more money you have the more money you can serve and the more impact you can have How to change the attitude towards money and start charging what you are worth Do you really need a conference to charge more right away? Or there is a way to manage your ability to charge more and confidence How to know what to charge and feel confident with it How to analyze a year of your work to increase the revenue and effectiveness of your business Write everything you do within a project and start putting that into the systems Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #154: Who would know that such things as pandemics will hit the world? So many entrepreneurs experience a difficult time right now. But every crisis leads to at least two options you can complain and cry about the losses or take your time to calm down and get into the new game of entrepreneurship being even stronger. While everyone stays home now is a great opportunity to build relationships and grow your personal brand. Because people all around the world spend more time than ever online and on social media. In this episode, Dan Kuschell shares how to build authority and prosper in stressful times. Dan helps entrepreneurs get unstuck by implementing unique systems that achieve accelerated growth. With 25 years of experience, he's started 11+ companies, & coached over 5000 entrepreneurs from a variety of industries around the world. He has been rated as a top 25 Influencer by Influencive, and his podcast is recommended by Forbes magazine. You will learn: Dan started working in the direct response marketing company and got obsessed with human behavior that led to opening his own company How Dan started working with such well-known leaders as Brian Tracy, Dean Graziosi, Joe Polish  How to put value first to get the return What’s missing when people try to grow their authority and how you can leverage that How to build your content model in a modern way and what needs to be different nowadays How to pivot in this stressful time if you’re a brand new How to connect with the clients and thrive in a difficult time Your message makes you different from many other businesses Treat your online relationship like the regular offline relationship How to build your email list People need a connection right now. If you can, email them daily Narrow down your focus to building relationships, getting your message out with video views, emailing your list regularly Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #153: Our today’s guest within about half of the year exponentially grew his personal brand on LinkedIn and as you will listen, you’ll know that he didn’t have any experience in doing that, had to overcome his anxiety of filming himself and learn the technical part. It was challenging, but all manageable for a busy entrepreneur as he is and as you are. And in this conversation, we’ll cover all you need to start with and succeed in creating videos on LinkedIn. In this episode, Frank Mengert shares how to use LinkedIn videos for personal branding. Frank is a Founder & Creative Visionary @ ebm, a national HR technology firm. Every day he wakes up inspired to be the best version of himself - even if it is just small increments - by using three principles: LEARN, CREATE & SHARE. Learn something new, create something that didn't exist, and share something with someone. You will learn: Frank lost his job so he decided to start his IT company Gary Vaynerchuk told him to start posting LinkedIn videos but it took Frank half of the year to actually listen to this advice How he overcame his anxiety of filming LinkedIn videos What Frank posted at the beginning Captions to the LinkedIn videos increased his reach by 3-4 times An example of a video context where Frank got a high level of engagement Frank's process of creating LinkedIn videos What he uses for editing the videos and how he makes them eye-catchy What time works well for posting LinkedIn videos What Frank would do differently if he would started all over What important metric to pay attention to when you post videos on LinkedIn How to find people to engage with to grow your audience on LinkedIn Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #152: How good it is when someone refers you to a new client who more likely will buy from you. The most common situation that comes to mind is a word of mouth marketing. But today we’ll talk about more than that. You’ll know what is and what isn’t a referral, how to find people who will refer others to you, and how to cultivate those relationships that you won’t need even ask about referring new clients to you. It will just happen. In this episode, Stacey Brown Randall shares how to get more referrals without even asking for that. Stacey is a multiple award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Grow Your Business podcast and national speaker.  Stacey has been featured in national publications like Entrepreneur, Forbes, Investor Business Daily, CEO World, Fox News, and more. She received her Master’s in Organizational Communication and is married with three kids. You will learn: Stacey had an HR consulting and constantly struggled to find clients and failed. And when she started her coaching business, she put an effort (without even knowing it) in building the referral clients that helped her business to thrive The biggest lesson that Stacey learned from the failure of her first business What is and what isn’t referral and why this distinction is important to grow your business Start with understanding who your referral sources already are and start tracking them Start building better relationships with your referrals 4 main types of referral sources People don’t care about your business and how to refer you the clients. But they will refer you if they trust and care about you because you showed that in the first place What to do if people refer you to the wrong type of clients How to find referrals if you just building your business 3 steps to get more referrals within next month Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #151: Having a bunch of followers doesn’t bring you clients. Posting consistently on Instagram doesn’t bring you clients either. While all those are good, the relationship with your followers is what will help you to grow your business and sell more. As you know, people buy from those who they know, like and trust. In this episode, Sue B. Zimmerman shares how to build relationships on Instagram. A lifelong Entrepreneur with experience that led to privately coaching hundreds of business owners to find their own traction and success through online marketing and education. You will learn: Sue started her first million-dollar business at 22 and then built a few more and the key in all of them was the personal relationship that she built with people  Communicate with people online as you do offline How to build relationships on Instagram The practical examples of how Sue build relationships with her Instagram followers How to use direct messages on Instagram to build better relationships on Instagram How you make people feel is the key to building relationship and community online How to make online communication with people more personal How to use mini-series in Stories to have better engagement with your Instagram followers How to create an engaging content How to use different types of content to build a strong presence on Instagram that your audience (and Instagram algorithm) with like How Sue uses a branded hashtag to build a stronger community on Instagram How Sue’s communication system looks like so she could keep up with the Instagram community, podcast interviews, speaking engagements, etc. How Sue sells her service and courses How to be strategic with your content on Instagram and constantly achieve your goals there  Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #150: We’ve talked about personal branding a lot, but here we’ll get focused on your strength that many people don’t pay much attention to. A story. Your story as an entrepreneur. The stories of your clients that you helped.  And the message, or in other words the story, that you bring to others to serve more people. All of these is a powerful personal branding strategy that gets you more visibility. In this episode, Kay Fabella shares how to get visibility for a personal brand. Stories = visibility = diversity = equality — and it's Kay's mission to amplify the voices of leaders from underrepresented groups to build a more inclusive world. Kay Fabella created a bilingual English/Spanish brand in 2014 that reached an audience in 27 countries, and led to media features in Fast Company, Thrive Global and Huffington Post.  She now teaches her simple *three step visibility system* to minority entrepreneurs who want to learn to 400x their audience organically for more income and impact. You will learn: Kay started her business as a way to build a portfolio for a Masters degree, but she liked a freelance part of it and grew her business out of that How sharing the stories helps you to get consistent visibility The main story in the foundation of your personal brand is your personal story How to pick the stories that will help you to develop your personal brand and will be a core message of how you position yourself How to define what personal stories to share and how much to open up to people to show your vulnerability and what you went through An example of crafting a personal branding story for a coach that helped people to escape 9 to 5 jobs to become an entrepreneur How to share your stories to get more visibility for a personal brand The places and sites that will help you to establish a personal brand (and you no need to be everywhere on social media for that) The tactics to leverage Quora to build your expert status How to build meaningful relationships that will help your business What much time to spend on building your personal brand daily and how to manage it How to start small even if you don’t have much time and resources and grow big Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #149: Saying content marketing I mean all kinds of content you create whether it’s written blog posts, video, audio, social media or your website, anything. So how to make all of them work together to help you to get more tractions and attract your ideal clients? This is what we will discover with our guest today. In this episode, Trevor Young shares how to use content marketing to get more PR. Trevor helps professional experts and aspiring thought leaders build visibility, influence & trust in the marketplace. He is the author of two books - microDOMINATION and his latest, CONTENT MARKETING FOR PR. He blogs at PR Warrior and hosts the podcast REPUTATION REVOLUTION. You will learn: Trevor started as a journalist, then built a few businesses and got into blogging and content marketing in 2007 which helped to build his personal brand Know what kind of content creation is your strength 5 important factors of using content marketing to get more PR How to be different in the market where everybody talks about the same things in the niche More content isn’t always better Case study: How well GouletPens, a company that sells fountain pens, does content marketing across many channels The marketing mantra: how can I help the most people? Because if you help the most people, you’ll get business Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #148: Dov Gordon shares the secret of growing your business using joint ventures. You will know, what kind of joint venture partners to look for, how to create a network of joint venture partners so you could regularly help each other, and what projects you can work with joint venture partners that will help you to grow your business. Dov helps consultants and experts get ideal clients. Consistently. For the millions who are not the charismatic guru-type - Dov helps them get great projects, with great clients, earning a great income. He and his small team take a tactic-agnostic approach. They help you build a strong strategic foundation and to apply it to build a simple, client-getting system that is best for YOU. You will learn: Dov wanted to work with more entrepreneurs, coaches, consultants, and to grow that business he started looking for joint venture partners and build a big network through that Why grow a business with the joint ventures Some people are suitable for your joint venture network and some not Have an idea and purpose for your joint venture network The examples of how to grow a business using joint ventures online and offline How to create a network of joint venture partners to you can do businesses  How to connect with people to invite them to be a part of your joint venture network Connect and work with those who resonate with you and leave those who you think are not a good fit Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #147: Have you ever wondered how to get paid even before you start work? In this episode, Jonathan Stark shares how to get paid 100% up-front. We’ll get into the details on how to ask about getting paid 100% up-front, how to overcome the common obstacles like if a client says, 'it’s expensive’ and how to get this deal. Jonathan is a former software developer who is now on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals. You will learn: Jonathan worked in a company where he was getting paid hourly which he didn’t like so he started his software developing company and started asking to get paid100% up-front.  How to set the price to be comfortable to ask for 100% payment up-front. What to do with a fear of rejection when you raise your price and ask to get paid 100% up-front For getting paid 100% upfront you need to have brand awareness and have clients trust you What to do to have a better chance for clients to pay the whole payment up-front Don’t work with clients that you don’t like How to deal with the client’s objectives when you sell What to do when people say it’s too expensive Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #146: We’re going break the most common rule that all other social networks have – creating a lot of content - and still build a powerful personal brand on LinkedIn. Because LinkedIn is different from Facebook or Instagram and in many ways it’s much easier than other platforms. In this episode, Viveka von Rosen shares how to build a personal brand on LinkedIn without spending a lot of time on the platform. Viveka is a Co-founder and the Chief Visibility Officer of Vengreso, the world’s largest digital sales transformation company.  Known as the LinkedInExpert, she’s author of the best-selling “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand” She is a contributing expert to several of LinkedIn’s official blogs and Guides, and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur, Social Media Examiner, etc. You will learn: Viveka run an office center in her hometown when she was introduced to LinkedIn - a new social media platform at that time and she went all-in The first steps to building a personal brand on LinkedIn How to position yourself as an expert without creating a ton of content The type of content you can create and share on LinkedIn to build your personal brand How to get more visibility on LinkedIn How hashtags work on LinkedIn Use 3-4 popular hashtags so it will help your posts to reach more people How to strategically connect with people to build your personal brand and business on LinkedIn How the LinkedIn algorithm works How to get more referrals through LinkedIn How to be effective and rapidly grow your personal brand on LinkedIn spending less than one hour a day there Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #145: When it comes to online analytics some people know the basics, but many don’t even look at it. It seems too complicated.  In this episode, Chris Mercer shares how to use Google Analytics to track what brings you clients and increases sales. He will explain in simple ways what stats to pay attention to, how to discover how people find you online, how to track your results and increase sales. All of that you can do using Google Analytics, which is free and easy to add to any website. Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers. You will learn: Chris started his business creating WordPress sites and teaching others to do that when people began asking how to use Google Analytics to track the effectiveness of the sites. It led to building a business he has now. What stats to pay attention to when you measure online marketing results How to find out which traffic sources work and which ones aren’t How to use Google Analytics to analyze the engagement and conversion rate of your online traffic sources How to analyze a customer’s journey to see where there are problems on the site The extra tools that will help you to measure online statistics and customer’s journey How to measure how much it cost you to bring a new customer How to use Google Analytics to increase sales Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #144: The interesting way you can get clients on LinkedIn is not actually putting a lot of content and hoping that the right clients would come to you. It’s finding the right clients and building the connection with them by yourself like in the real life. And when you connect with people the effective way to build that trust is to have a stunning LinkedIn profile that will tell people that you’re the one who can solve their problems. I’m super excited to introduce you to our guest today John Nemo who is personally rewritten and optimized the LinkedIn profiles of A-List Entrepreneurs, Bestselling Authors, Business Coaches and Consultants including: Chris Brogan, John Lee Dumas, Mari Smith, Tom Ziglar, Dan Miller, Ray Edwards and others. And he will share how to set up a LinkedIn profile that attracts clients. John is an online course creator and bestselling author who helps business coaches, consultants, entrepreneurs and small business owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like content marketing, LinkedIn and webinars. The author of 8 books, John is a former Associated Press reporter, Talk Radio producer, Award-Winning PR director and social media consultant based in Minneapolis, Minnesota. You will learn: John quit his safe 6-figures job to work on his business and within 90 days on LinkedIn, he could close the deals on those 6-figures that he got on his regular job It’s easier now to use LinkedIn to get clients  Stop using LinkedIn as a resume about yourself, instead make it about your audience and how you can help people How John narrowed down his service and LinkedIn profile to debt collectors How to set up a headline of your LinkedIn profile so it will get people’s attention right away Exactly what to write in your summary How to apply John’s 3P system: Profile, Prospect, and Profit How to use the information that you see on other people's LinkedIn profiles to connect with them to build connection and trust from the first message John shares his way to sell on LinkedIn through direct messages To make your messages more personal you can send photos, voice messages, and even videos. When you create them about your contact they make people feel special How to set up your LinkedIn profile if you focus on several audiences If you want to switch your focus in service or audience just change your LinkedIn profile Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #143: The fear of public speaking is in the top three around the world. It looks like staying in front of the crowd sharing your message is so terrifying that a lot of people don’t get to public speaking at all. So you’re the lucky one because if you still have any doubts and fears left if you should do public speaking or not my prescription do it. And today we will cover different kinds of fears of public speaking and how to overcome them so you can be more confident in it. In this episode, Mike Acker shares 7 strategies to overcome a fear of public speaking. Mike is a speaker, leadership coach, and bestselling author, with over 19 years of experience in speaking, leadership development, and organizational management.  Mike was raised in Mexico and then moved back to the United States for college, where he was a nationally ranked debater. Now he uses his experiences to help others. You will learn: Mike started his coaching business as a side hustle that grew up into a profitable business For each person, fear of public speaking can be different. Find your fear, why you’re afraid of public speaking, and work on it The fear of public speaking often comes from the past when someone made you feel embarrassed Be over-prepared for the stage so when you get there you’ll be able to do your best How it’s important to be ourselves How to learn from other speakers and develop your unique character on stage Get to know people before your speech so it won’t be a crowd of random people anymore, but you’ll know who you talk to It’s not about you. People think about you on stage much less than you think they do Be in the present moment for people when you are on stage. The fear often comes when you think too much about the feature or get stuck in the bad past How to calm down to get rid of the fear of public speaking 5 minutes before you go to the stage when you have the most anxiety Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #142: Growing your following, buying online courses trying to implement what you learn, having someone to coach you, but not getting the result that you actually want can be frustrating. So it was for our today’s guest. But she could manage that and drive all that experience into her passion that turned out into an online coaching business. In this episode, Yulia Tarbath shares how to create a coaching business that allows living an international lifestyle. Yulia is a business coach for health and wellness professionals. She had built a successful six-figure business online and has lived an international lifestyle for 10 years, traveling to 30 countries, working online. Her passion is helping coaches grow their business by developing and marketing their signature coaching offers. You will learn: Yulia was born in Russia but then moved to the UK where she was bullied at work. That led her to start a health coaching business How after many failures in business she made it profitable How to create a coaching business with the high ticket clients The process from the free consultation to a paid client How clients find Yulia in the first place How to coach people online Three steps that will help you to grow an international coaching business Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com

Ep #141: Did you know that you can start working with brands even if you have a small social media account?  We will cover what you need to start working with brands, how to find those that would want to work with you, and then, we will go through the whole process from reaching out to them to you getting paid. In this episode, Elaine Rau shares how to find brands to work with on social media campaigns. Elaine lost her job, her home and her brother-in-law all in one week. Stuck in a developing country, she had to come up with a solution ASAP, so she started LadyBossBlogger.com to help her learn how to make money online.  Since its conception, LadyBossBlogger has garnered a massive audience of 170,000+ followers in under 3 years. It's a blog that helps entrepreneurs learn how to start, grow and scale their own online businesses. You will learn: Elaine started in the wedding business, but because of the family tragedy he quit and found herself in blogging How she started getting offers from brands How many followers you need to start working with brands About what crate content on your social media accounts to be considered as an influencer How to work with brands on social media You can’t just wait to be discovered you want to be proactive if you want to work with brands on social media What kind of content brands like to sponsor on Instagram How to find brands to sponsor you on social media What to include in your social media kit for working with brands The process of working with brands on social media campaigns How much to charge and for what kinds of posts You need to get paid before you create any content for brands How to leverage events or places you visit to potentially connect with brands and collaborate on the social media campaign  Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Get more marketing tips on marinabarayeva.com