LAWsome by Consultwebs

“The most powerful person in the room is the most vulnerable.” This quote showcases Darryl Isaacs’s most valuable technique that can set you apart from your competitors: vulnerability.  In this episode, LAWsome hosts Tanner Jones and Matt Smyers invite Darryl Isaacs,  the Kentucky Hammer, to discuss how raw emotion and vulnerability can be powerful tools in marketing.  Darryl has been invested in marketing strategies since before he got out of law school. No matter where he was, he always knew how to create an instant connection. To this day, he uses strategies strengthened by what makes him unique: his personality. Listen to the latest episode of LAWsome to find out more about making yourself and your law firm stand out.  You can connect with Darryl on his website and his LinkedIn. TLDR: In this episode, you will learn about How vulnerability makes you stand out from your competitors How raw emotion can improve your exposure rate to potential clients What affects humility will have on client connections

People don’t hire a law firm. They hire a lawyer. And what better place to showcase attorney personalities than social media? In this episode, join LAWsome co-hosts Tanner Jones and Matt Smyers as they bring Consultwebs Brand Manager, Paige Cook, into the fold to discuss how to balance personality and professionalism on social media. Paige has been working in the social media industry for over a decade and has been with Consultwebs for five years. She says, “Treat your online followers the same way you would if they were walking right through your law firm’s door.” Get in front of the camera to showcase the face behind the brand. Post informational videos or behind-the-scenes photos in front of the courthouse to foster a sense of relationship and community with your audience. Social media is all about being social! Hit play on the newest LAWsome episode and start getting more from your law firm’s social posts. You can connect with her on LinkedIn here - https://www.linkedin.com/in/paige-cook-60b99778/ and on her company’s website here -  https://www.consultwebs.com/ TLDR: In this episode, you will learn about how Your overall social media presence creates a lasting impression on potential clients who will remember your law firm in their time of need. Sharing quality, informative content builds trust and positions your law firm as an expert. Being on camera more often strengthens connections before potential clients reach out.

In this episode of LAWsome, cohosts Tanner Jones and Matt Smyers speak with Miami-Dade Bar executive director Bret Berlin. The Miami-Dade Bar is Florida’s largest and most active voluntary bar association. The trio explores Brett’s journey to his current role and dives into the hidden value of voluntary bar associations. Brett shares how bar associations can and should be more than just networking hubs—they're vital spaces for community-building, leadership development, and mentorship. He discusses the shift brought on by the pandemic, highlighting the rise of smaller, more targeted events that foster deeper connections. Brett also emphasizes the need for bar associations to step up in filling mentorship and training gaps, especially for newer attorneys navigating a post-COVID landscape. Tune in to learn how involvement in your local bar association can not only elevate your reputation but also drive business growth and lasting community impact. You can connect with Brett on his website here - https://www.miamidadebar.org/  and his LinkedIn here - https://www.linkedin.com/in/bret-berlin-8abab7/ TLDR: In this episode, you will learn about Bar associations go beyond networking—they build community, mentorship, and leadership. Getting involved can boost your reputation, grow your practice, and support your community.

It’s not uncommon for small law firm owners and solo practices to struggle with cash flow and bills. Expenses for running a law firm are often high and unpredictable. Incoming cash flow can be irregular. So how can business owners achieve financial freedom? Darren Wurz, Founder of The Lawyer Millionaire Founders Network, sits down with LAWsome co-hosts Tanner Jones and Matt Smyers to share tips and tricks about law firm finances. They discuss why maximizing profit is just as important as growing your revenue. One of Darren’s philosophies is to treat savings like you are paying a bill. Non-negotiable.  Tune in to find out how to stay ahead of the cycle. You can connect with him on his websites here -   Lawyer Millionaire Founders Network:  https://www.lawyermillionaire.com/  Wurz Financial Services:  https://wurzfinancialservices.com/  His Podcast: https://the-lawyer-millionaire.blubrry.net/  His Book: https://www.amazon.com/Lawyer-Millionaire-Maximizing-Minimizing-Confidence/dp/1639051473  TLDR: In this episode, you will learn how to Pay yourself first to build financial stability. Plan for cash flow gaps with forecasting and reserves. Treat savings like a monthly bill.

Manage your time by understanding your “why”.  Robert Simon owns a successful law firm, has co-founded an exclusive attorney community, JusticeHQ, and still manages to prioritize personal time with his wonderful family. How does he make it all happen? He shares his favorite time management tips with us. We discuss delegation, using your mission statement to guide your activities, and more. Robert aims to use his time to help as many people as possible. Find out how he does that, along with some of his favorite productivity hacks.  You can connect with him on LinkedIn here - https://www.linkedin.com/in/roberttsimon/ and on his website here - https://www.justicehq.com/    TLDR: In this episode, you will learn about how Keeping a set mission will guide your business decisions. Always revisit your “why”. Your time management skills can and should be used not only for your law practice, but for family and personal life as well. Know when to say no. Don’t overextend yourself. Do all you can to help, but don’t put yourself in an impossible situation.   

“Activity does not equal productivity.” Inefficiencies hide and do damage, creating chaotic environments. Peter Webb, Founder of Firm Performance, brings his 25+ years of legal industry experience to the LAWsome podcast to help address inefficiencies in your law firm. On setting up your marketing team for success, he says, “Pouring gas into a broken machine isn’t going to make it run better. You need a well-oiled machine with the fuel to succeed.” Go from chaos to control with Peter’s tips on how to diagnose the inefficiencies that are holding your team back and hear his actionable advice on how to improve. You can connect with him on LinkedIn here - https://www.linkedin.com/in/petercwebb/ and on his website here - https://firmperformance.com/  TLDR: In this episode, you will learn about how Marketing alone won't magically solve all law firm problems; underlying inefficiencies must be addressed. Successful marketing teams require a well-functioning internal structure, not just increased investment. Visionary leadership involves caring for team members and understanding their goals.  

Learn how the Founder & CEO of Crisp, Michael Mogill, started his business with only $500 in his pocket and shaped it into a leading law firm growth company. In this episode, he shares his story along with the lessons he has learned along the way with LAWsome co-hosts Tanner Jones and Matt Smyers. He says, "Entrepreneurship is placing a bet on yourself and your own decision making.”  The group discusses motivators for success, the fear of the unknown as an entrepreneur, how smaller law firms can leverage digital marketing effectively, and the vitality of AI and efficiency in a modern law practice.  You can connect with him on LinkedIn here - https://www.linkedin.com/in/mogill/  TLDR: In this episode, you will learn about How Michael took $500 and turned it into a leading law firm growth company trusted by the legal industry. Valuable lessons learned about overcoming fear when starting and running a new business.

What if law firm branding isn’t just marketing—but a mindset rooted in self-awareness, vulnerability, and metrics? Chris Earley, CEO of Earley Law Group, chats with LAWsome co-hosts, Tanner Jones and Matt Smyers. Chris is not only a CEO, but a thought leader in the legal industry. He writes monthly for the American Bar Association, Massachusetts Lawyers Weekly, as well as the Business of Law Insider. He also hosts The Earley Show Podcast, where he speaks with attorney-entrepreneurs in the legal field.  When he’s not working on growing and scaling his firm, he enjoys spending time with his wife and two children, coaching his kids’ sports teams, running, and meditating. He is also a really bad drummer. In this LAWsome episode, he discusses his personal journey with law firm branding. He speaks of being a giver and how vulnerability helped him with his growth mindset. Listen in to learn how understanding numbers can help you make more informed decisions for your law firm. You can connect with him on LinkedIn here - https://www.linkedin.com/in/bostonpersonalinjurylawyer/ and his website - https://www.chrisearley.com/  Find his book here: https://www.amazon.com/Scaling-Wall-Journey-Childhood-Fullfillment/dp/B0DQWFM2DY TLDR: In this episode, you will learn about How vulnerability lends to maintaining a growth mindset Overcoming the fear of investing in your marketing  

“I believe that to be a good marketer, you have to be a patient marketer and understand that the customer journey involves so many points of interaction with your brand.” –Cassidy Lewis In this episode of LAWsome, Cooper Hurley’s CMO, Cassidy Lewis, shares the wisdom she has learned on her journey in the marketing industry with LAWsome co-hosts Tanner Jones and Matt Smyers. She discusses the need for proactivity and community-oriented marketing, along with budgeting guidance. She also speaks to the importance of data when it comes to attribution. You can connect with her on LinkedIn here - https://www.linkedin.com/in/cassidy-lewis-74822536/ and her website - https://thecmoacademy.com/  TLDR: In this episode you will learn How data speaks to your attribution and budgeting  What co-marketing is and how to utilize it for your law firm The most common marketing mistakes law firms make  

Founder & CEO of Market Domination, Seth Greene, sits down with LAWsome host, Tanner Jones, to share his wisdom on the lost and dying art of law firm referrals. He touches on how to create a well-rounded podcast, book your dream guests, and establish meaningful relationships that will help expand your law firm’s reach. Tune in to learn how to leverage these connections to drive long-term success for your firm. Maximize your reach, heighten brand advocacy, and increase the number of cases coming across your desk! You can connect with Seth on his LinkedIn here (20) ★ Seth Greene ★ | LinkedIn- and his website - Home - Market Domination  TLDR: In this episode, you will learn How to create a more efficient referral system  How to build a contact list of your dream podcast guests AND book them for your show How meaningful engagements with your local community can expand your reach  

Is your law firm falling behind when it comes to technology? Are you unsure about what types of technology your law firm should be investing in? Is it unclear whether your investment in technology is delivering the results you expected? If you answered yes to any of these questions–this LAWsome episode is for you! You could be saving time, money, and headaches by digitizing your law firm. How? Daniel Steinberg, Co-Founder and CEO of Lawbrokr sits down with LAWsome host, Tanner Jones to explore a phased approach to introducing technology with better long-term results, how to enhance your clients’ experience, and the importance of data privacy.  You can connect with Daniel on his LinkedIn here https://www.linkedin.com/in/dsteinberg9 and his website https://www.lawbrokr.com/  TLDR: In this episode you will learn How to start digitizing your law firm How to measure the success of your technology investments How digitizing can improve your relationship with clients and potential clients  

When searching for an attorney, emotions tend to be at their highest. People who seek lawyers are often facing hardships unlike ever before.  Atticus Family Law firm director, Natasha Vondracek explores the topic of client care with LAWsome host, Tanner Jones.  How does your law firm convey to a potential client that they are more than just a number or a case on your desk? Natasha shares her expert insights with us in the latest LAWsome episode. You can connect with Natasha on her LinkedIn here - https://www.linkedin.com/in/natasha-vondracek/ and her website - https://atticusfamilylaw.com/  TLDR: In this episode you will learn How to create a personalized approach to client care How to instill a nurturing culture among your staff The importance client care plays in reputation management  

Good help is hard to find these days! LAWsome host Tanner Jones sits down with President and Co-founder of Regents Remote Services, Jason Melton, to chat about how to find, hire, and manage remote talent for your law firm. Jason’s 20+ years of legal experience means that he knows how to hire highly qualified individuals for law firms. From initial screenings to in depth interviews, he discusses creating a diverse culture with individuals who are excited to partner with your firm. Find out how in this episode! You can connect with Jason on his LinkedIn here - https://www.linkedin.com/in/jason-melton-%F0%9F%8C%9F-206990/ and his website - https://regentsrs.com/  TLDR: In this episode you will learn How to find remote talent the easy way How to hire qualified individuals How to manage a remote team

Criminal Defense Attorney and Youtube Influencer, Jeff Hampton shares his secrets with us on how to start a Youtube channel that will bring your law firm cases!  Jeff’s channels see more than 15 million views per month organically (without paid advertising.) In this LAWsome episode he touches on overcoming challenges in content creation, the importance of video marketing in branding, and strategies for monetizing Youtube channels for law firms. You can connect with Jeff here: YouTube Channels: Hampton Law: YouTube Channel Jeff Hampton: YouTube Channel YouTube Rainmakers: YouTube Channel Social Media Handles: Instagram: @YouTubeRainmakers Facebook: Facebook Profile LinkedIn: Jeff Hampton LinkedIn TLDR:  Consistency and patience is key in growing a Youtube channel. Learn hooks that will help engage your audience and keep them watching. Your Youtube content should help solve your client’s problem.

Intake woes got your law firm down? Nick Werker, Answering Legal's Marketing Director, has you covered. He sits down with Tanner Jones on this week's episode of our LAWsome podcast to discuss legal intake issues you may not know your firm has and how to fix them. Nick chats about common intake challenges law firms face—like inconsistent processes, a lack of clarity around who’s handling calls, and intake questions that drag on and lose potential clients’ interest.  He shares advice on streamlining intake so you can best connect with clients from their first contact with you, and emphasizes that firms that do not adapt to creating video content will be left behind. Connect with Nick on his LinkedIn here -  https://www.linkedin.com/in/nicholas-werker/  and by visiting www.answeringlegal.com  TLDR:  Legal intake is your law firm’s first impression–it’s crucial to get it right. Streamlining the intake process will help turn your leads into clients. Video content is a must for law firm marketing strategies.  

LAWsome host Tanner Jones speaks with Jennifer Gore-Cuthbert, founder of Atlanta Personal Injury Law Group - Gore LLC about developing a personal brand that resonates with your audience. She also details how to make your videos feel more personal. Jennifer discusses the necessity of a growth mindset in the legal field and how to leverage personal branding alongside your law firm’s brand. She shares critical decisions that helped shape her journey of personal and professional growth. Connect with Jennifer on her LinkedIn here - https://www.linkedin.com/in/atlinjurylawgroup/  and by visiting https://atlinjurylawgroup.com/  TLDR:  Social media can open up unexpected opportunities for business growth Leadership development is crucial for business success Personal branding is about being vulnerable and true to yourself

Law Tigers’ Senior Vice President of Growth and Business Development, Dave Thomas joins us in this LAWsome episode. Listen in as Dave and Tanner discuss diversifying marketing strategies, brand awareness, measuring results, and finding the right balance for your law firm. Many law firms struggle with the mindset that marketing is an expense that should yield immediate results. Explore the importance of viewing marketing as a scalable investment that can be perfected over time. Learn how working with a marketing agency can help law firms assess their current strategies and build comprehensive plans for the future. Dave discusses traditional mass media marketing as well as the importance of grassroots marketing techniques. Learn how to track your results and build follow ups into your process. Dave also speaks on being strategic in not only your placements of advertising, but media buying topics like the time of year you purchase billboards. Connect with Dave on his LinkedIn here - https://www.linkedin.com/in/david-l-thomas-mba-715b2921/  and by visiting https://lawtigers.com/  You can also catch him at the Motorcycle Accident Summit that's taking place next year, March 5th through the 7th at the Conrad Hotel in Orlando, Florida. The summit is run in tandem with National Trial Lawyers. TLDR:  Partnering with a marketing agency can help law firms refine strategies and create comprehensive marketing plans. Grassroots and traditional mass media marketing play key roles in a firm's overall strategy.  Tracking results is essential for success.

In our latest episode, LAWsome host Tanner Jones sits down with the Co-Founder of Juvo Leads, Ted DeBettencourt. Ted's background in marketing and product development has led him to creating innovative solutions for lead conversion and tracking.  Tanner and Ted discuss conversion elements, tracking methodologies, demographic trends for communication,  and the debate between automation and human interaction.  Ted dishes out advice on the importance of speedy responses for chat inquiries, phone calls, and form submissions your law firm receives. He also touches on which questions are the right questions to ask potential clients, and highlights that firms do not want to make people feel like they are only asking “gimme questions.”  Connect with Ted on his LinkedIn here - https://www.linkedin.com/in/theodoremdebettencourt/ and by visiting https://juvoleads.com/  TLDR:  Learn how to show trust and demonstrate the ability to solve your potential client’s problem.  Is your intake team asking the right questions?  How does AI technology fit into the intake process?

Setting money on fire is easier than you think it is when it comes to SEO. That’s why it’s crucial to understand key performance indicators for SEO success.   Matt Wetherington, Owner of Wetherington Law Firm, shares his passion for SEO with LAWsome host, Tanner Jones.   In this episode, the pair discuss Matt’s predictions on how SEO will evolve, budgeting, vetting SEO companies, and understanding their bandwidth. Matt speaks on how the volume of competition in your local area can help you determine what impressive metrics for your SEO campaign may look like and more.   You can connect with Matt by checking out his LinkedIn profile here - https://www.linkedin.com/in/getthew/    TLDR: Learn how to measure your SEO campaign success in this episode.  

Is personal injury too broad of a niche?    In this episode of LAWsome, Tanner Jones and Rankings.io CEO, Chris Dreyer, drill down on how to set your personal injury law firm apart in an oversaturated market.   Learn about the art of narrowing the case types your law firm takes on without shrinking your audience size too much.   You can connect with Chris on Rankings.io or by checking out his LinkedIn profile here - https://www.linkedin.com/in/chrisdreyerco/    Rankings.io even Pimcon.org  September 15th-17th $200 Discount Code: PIMCW   TLDR:  Personal Injury Law is a broad spectrum. It’s important to maintain a marketing presence for general PI, but focusing on a specific niche can also help your law firm stand out to potential clients.