Post Status Podcasts

In this podcast episode, Michelle Frechette and Corey Maass delve into their experiences with design and technical challenges. They discuss the intricacies of using Beaver Builder for creating a 404 page, with Corey expressing frustration over camera issues and a desire to enhance brand representation. Michelle brings up an accessibility oversight in a newsletter and the necessity of attention to detail, exemplified by Google's logo updates. The conversation highlights the significance of accessibility and meticulous design in creating content that resonates with and is accessible to all users.Top Takeaways:Transparency in Business: Corey discusses how transparency has become more prevalent in the startup world, particularly with the rise of platforms like WordPress. He reflects on the value of transparency, even if he doesn't always agree with or fully understand its implications, suggesting that it fosters relatability and authenticity in business interactions.Continuous Improvement: Throughout the conversation, Corey and Michelle emphasize the importance of continuous improvement and learning. They discuss how podcasts, businesses, and individuals evolve over time, highlighting the value of feedback, reflection, and adaptation in achieving growth and success.Collaboration and Support: Corey and Michelle express gratitude for the support they receive from their audience, as well as from other podcast hosts within the community. They highlight the collaborative nature of the WordPress community and the willingness to help each other succeed in their respective projects.Mentioned In The Show:Beaver BuilderBalsamiqJoel SpolskyPeldiAdobePippin WilliamsonBen Laird WPSeriously, Bud? podcastWP Coffee TalkThe Tipping PointDrunk Tank PinkWP MotivateKathy Zant🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass dive into the intricacies of optimizing their website's homepage and refining their pricing strategy for their product, OMGIMG. They discuss the importance of incorporating captivating images above the fold to enhance user engagement and consider the visibility of pricing information in the website navigation menu. The conversation also delves into the value of lifetime deals and the potential for a secondary market. Throughout the discussion, they emphasize the iterative nature of website development and the collaborative effort required to continuously improve user experience and drive conversions. Tune in for insights into effective homepage design and pricing strategies for online products.Top TakeawaysImportance of Homepage Optimization: They recognize the significance of having a captivating image above the fold on their website's homepage. Michelle suggests adding an image to make the page more visually appealing and engaging for visitors.Consideration of Pricing Visibility: Michelle points out the absence of a pricing link in the website navigation menu. They discuss the importance of prominently displaying pricing information for potential customers, as it's often one of the first things visitors look for on a website.Value of Lifetime Deals: Corey mentions the success they had with offering lifetime deals during Black Friday sales. They discuss how some customers prefer lifetime deals and how others may collect them without immediate use, indicating potential interest in a secondary market for such deals.Continuous Iteration and Collaboration: Michelle and Corey plan to collaborate on optimizing the homepage together. They emphasize the importance of treating the homepage as a living document that requires regular updates and refinements based on feedback, observations, and evolving business needs.Mentioned LinksMatt CromwellZoomStreamYardWP Builds WP Coffee TalkWP ConstellationsGive WPPost StatusWordCampAppsumo🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass explore the intricacies of managing online communities within the WordPress ecosystem. Michelle shares insights from their involvement with a Mastermind group and moderating a Facebook group for LearnDash, emphasizing the importance of nurturing community connections. Corey discusses their experiences with various online platforms, including email groups, and the pursuit of the most effective platforms for WordPress community engagement, such as Twitter and Reddit. Together, they delve into the challenges of maintaining active and engaging communities, highlighting the significance of platform choice and community care in fostering a thriving WordPress network. Top Takeaways:Embrace Growth and Change: Corey and Michelle discuss how their approaches to work and life have evolved over time. They acknowledge that as they grow older, they become more selective about where they invest their time and energy, focusing on what feels right for them personally and professionally.Authentic Engagement: They emphasize the importance of authentic engagement on social media platforms like Twitter and Reddit. Rather than adhering to rigid posting schedules or following trends blindly, they advocate for genuine interaction and contribution within communities that align with their interests and values.Community Support: Both Corey and Michelle highlight the supportive and inclusive nature of the WordPress community. They contrast this with negative experiences they've had in other professional settings, emphasizing the value of finding a supportive network of peers.Balancing Work and Enjoyment: Despite their professional responsibilities, Corey and Michelle prioritize enjoying life and having fun. They acknowledge the importance of self-care and finding moments of joy, whether it's attending a party or indulging in a favorite beverage, even while maintaining a busy schedule.Mentioned In The Show:FacebookDiscordSlackTwitterRedditLinkedInBeaver BuilderWordCampsWP Accessibility DayWP Coffee TalkWP MotivateBen LayerAsana ZoomWP Speakers10UpCory Miller🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass discuss their experiences at a WordPress Rochester April Meetup. Michelle recounts giving a talk on WordPress and image optimization, focusing on audience engagement and technical challenges. Corey reflects on the presentation's success and its technical and engagement aspects. They also explore broader topics like content management, SEO, accessibility, and the balance between technical and non-technical content. Additionally, they address the difficulties of organizing Meetups, the need for engaging content, and the nuances of marketing and self-promotion for introverts and small businesses. The conversation highlights the importance of community knowledge-sharing and the journey of building an online presence.Top Takeaways: Value of Incremental Growth: The participants recognize the importance of celebrating even small victories in their online presence, such as an increase in views on tweets or website traffic. They understand that consistent efforts over time lead to gradual growth and are encouraged by the progress they observe.Engagement with Community: Michelle emphasizes the significance of community engagement, not just content marketing, in building their online presence. They discuss strategies for interacting with their audience, participating in Meetups, and leveraging social media to foster connections and expand their reach.Adapting Marketing Strategies: Corey acknowledges the need to adapt marketing strategies based on their current resources and audience size. They discuss the challenges of scaling efforts and recognize the importance of starting where they are, rather than aiming for strategies designed for larger organizations.Balancing Work and Marketing: Corey reflects on the challenge of balancing work responsibilities with marketing efforts. He highlights the need to prioritize tasks and allocate time effectively, recognizing that while marketing is essential, it cannot consume all his resources. They discuss strategies for maintaining a sustainable marketing effort while managing other responsibilities.Mentioned In The Show:WordPress Rochester's April MeetupYoastWordPress TVWordPress eventsGive WPStellar WPWordCamps MeetupsGraham LawlorGary VaynerchukTwitter Post Status🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass engage in a casual and candid conversation about the intricacies of marketing, public speaking, and community building within the WordPress and tech sectors. They touch upon their personal experiences with managing social media, attending WordCamp Asia, and the challenges of live broadcasting. The discussion also veers into the use of profanity in professional settings, with personal anecdotes about cultural differences in communication styles. The episode concludes with reflections on generating new projects and the power of sharing ideas within a community.Top Takeaways: Creativity in Marketing: The conversation emphasizes the importance of creativity in marketing strategies, particularly in the context of WordCamp events. They discuss unique ideas such as offering bespoke poems, using disposable branded cameras, and creating interactive experiences to engage attendees.Personalization and Engagement: Michelle and Corey highlight the value of personalization and engagement in marketing efforts. They discuss the potential impact of offering customized experiences, such as bespoke poems or personalized photo opportunities, to create memorable interactions with their audience.Importance of Standing Out: The transcript underscores the importance of standing out from the crowd, especially in competitive environments like WordCamp events. They emphasize the need for unique and memorable marketing approaches to capture attention and leave a lasting impression on attendees.Mentioned In The Show:SlackTwitterWordPressIndie HackersPost StatusZoomBeaver BuilderParagon DigitalWP Minute NewsletterIndiegogoWP Coffee TalkWP MinuteOmnisendMatt MedeirosStellar WPOMGIMG.coMailchimpEmailOctopusMailJetEtsyMad MenHacker NewsSticker MuleGitHubTED Talk by Renee GleasonBluehostWordCamp USThat 70’s ShowWordPress.com🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass brainstorm strategies to enhance their product's appeal and visibility. They discuss adding engaging features to their website, similar to how children desire flashy bike accessories. They explore the idea of reframing their website to highlight the product's awesomeness, keeping an updated blog, and engaging in public speaking to be genuine and relatable. The conversation shifts to outreach for non-profits, suggesting giveaways, leveraging SEO, and integrating with other software. They consider sending products to post offices, aligning with national events for promotions, and sponsoring meetups. The episode concludes with excitement for future plans.Top Takeaways: Diversified Marketing Strategies: Corey and Michelle discuss a variety of marketing strategies to promote OMGIMG, including speaking at events, participating in podcasts, hosting giveaways, sponsoring meetups, and organizing discount events. This highlights the importance of diversifying marketing efforts to reach different audiences and maximize exposure.Focus on Education and Value: Michelle emphasizes the importance of educating potential users about the benefits of OMGIMG and why it's essential for their websites. This underscores the value of providing educational content and positioning the product as a solution to common challenges, such as improving website imagery and open graph implementation.Community Engagement and Support: The conversation explores ways to engage with the WordPress community, including supporting nonprofits, participating in WordCamps, and sponsoring meetups. This highlights the significance of community engagement and building relationships within the WordPress ecosystem to foster trust and credibility.Strategic Planning and Execution: Corey and Michelle discuss the importance of strategic planning and execution in marketing initiatives. They outline specific action items, such as creating presentation topics, developing a media page, initiating outreach campaigns, and organizing discount events. This emphasizes the value of setting clear objectives, prioritizing tasks, and implementing strategies systematically to achieve marketing goals effectively.Mentioned In The Show:GiveBig Orange HeartWordCampWordCamp CanadaYoastRankMathPost StatusStellarWPNational TodayCanvaSticker MuleBuiltWithMeetupsSquirrellySEO🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status) The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode,Cory Miller interviews Ian Peatey, a seasoned trainer in nonviolent communication (NVC). Ian  shares his journey with NVC and its profound impact on his life and work. He discusses the origins of NVC, developed by Marshall Rosenberg, and its emphasis on empathetic listening and honest self-expression. Ian and Cory, explore the challenges of emotional literacy and the importance of recognizing and expressing complex emotions nonviolently. They discuss the practical application of NVC in personal development, parenting, and business, highlighting the need for patience and supportive communities in practicing NVC. The episode underscores the transformative power of NVC in creating respectful and honest interpersonal connections across various life aspects.Top Takeaways:Nonviolent Communication (NVC): The conversation revolves around the principles of Nonviolent Communication, emphasizing its value in fostering empathy, honesty, and respectful dialogue in various aspects of life, including personal relationships and business interactions.Emotional Literacy: Ian and Cory discuss the importance of emotional literacy, which involves recognizing, understanding, and expressing one's emotions effectively. They highlight the significance of identifying feelings accurately and expressing them in a nonviolent manner to enhance communication.Power Dynamics: The conversation explores power dynamics in relationships and organizations, emphasizing the difference between using power over others and power with others. They advocate for a more collaborative, respectful approach to leadership and decision-making, rather than a top-down, command-and-control style.Practice and Patience: Implementing NVC requires practice and patience. Ian Peatey discusses the challenges individuals may face when attempting to change communication patterns, emphasizing the need for self-awareness, feedback, and supportive environments such as practice groups.Integrity and Empathy in Business: Ian and Cory advocate for integrating integrity, empathy, and transparency into business practices, challenging traditional hierarchical structures and promoting a culture of mutual respect and honesty. They argue that compassionate leadership can lead to better employee engagement, decision-making, and overall organizational success.Mentioned In The Show:Marshall RosenbergCarl RogersCenter for Nonviolent CommunicationInside Out MovieNonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Ian Peatey (Certified Trainer and Assessor, Center for Nonviolent Communication)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Michelle Frechette discuss plans for a future Rochester meetup presentation on images and open graph, with intentions to record and share the session on YouTube. They explore the idea of teaching using their own examples, similar to how a forum might demonstrate a product. The conversation also touches on reviewing the homepage for typos and excitement about making good plans. They encourage listener engagement through Slack, YouTube, and Twitter for ideas and feedback. The episode concludes with one speaker needing to prepare for a massage appointment and the other ensuring the next episode will proceed as scheduled.Top TakeawaysImportance of Alt Text: Michelle and Corey discuss the importance of alt text for images on websites, highlighting the need for proper descriptions to ensure accessibility.Utilizing Open Graph: Corey explains the limitations of Open Graph in describing images and the need for additional metadata like OG image alt to improve accessibility.Engagement at WordCamps: Michelle and Corey discuss the value of attending WordCamps for networking, learning about new plugins, and engaging with the WordPress community.Feedback and Collaboration: Michelle and Corey emphasize the importance of feedback and collaboration in the iterative process of website development, indicating their willingness to receive input from others.Iterative Improvement: Corey mentions the ongoing process of iterating and improving the homepage, highlighting the quick iteration phase and the importance of continuous improvement in website design and content.Mentioned In The Show:Open GraphMatt MedeirosDense Discovery NewsletterWP Beaver BuilderPexelsUnsplashPixabayWP MinuteCadence websiteMatomoSticker MuleWordCamp USWordCamp OttawaBBC Radio OneOrbital UnderworldWP CampusWordCamp Montclair WordCamp Rochester Post Status WordCamp MontrealCanvaTwitterYouTube404, the story of a page not found🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status) The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Michelle Frechette discuss the strategic pivot of the podcast to concentrate on marketing a WordPress product. They delve into the changes needed for their homepage, refining their messaging, and creating educational content tailored for their audience. They emphasize the importance of demystifying technical jargon like "open graph" for their customers. The episode also covers their business decisions, branding strategies, and the integration of image APIs into their plugin. They highlight the need for clear communication of the plugin's features and benefits, as well as the importance of a user-friendly website design.Top Takeaways:Importance of Homepage Design: The conversation underscores the critical role of a homepage in capturing visitors' attention within a few seconds and enticing them to explore further. Corey and Michelle discuss the significance of crafting compelling visuals and messaging to keep visitors engaged.Consideration of Target Audience: They emphasize the importance of tailoring the homepage to different customer segments or niches, such as content creators, agencies, marketers, and bloggers. Understanding the specific needs and preferences of each group helps in creating targeted messaging and visuals.Show, Don't Tell: Corey and Michelle stress the value of demonstrating the benefits of their product rather than simply describing them. They discuss the effectiveness of using before-and-after visuals and examples to showcase the transformation their plugin can bring to users' websites.Collaborative Approach: The conversation highlights the benefits of collaboration and fresh perspectives in homepage design. Michelle's input as an outsider brings new ideas and insights to the process, helping Corey overcome analysis paralysis and make progress on refining the homepage.Mentioned In The Show:Chat GPTSlackUnsplashPexelsPixabayCanvaPhotoshopDALL-EPost StatusYoastEli Finer Radaar TikTokRobin WilliamsMork and Mindy🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status) The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Anne McCarthy discuss the development of a mentorship program and an empowerment grant aimed at supporting the LGBTQ+ community in the WordPress ecosystem. They highlight the need for a safe and inclusive environment, address financial barriers, and consider privacy for those not ready to come out. The episode covers the importance of genuine community support, the mentorship program's timeline, and expectations for engagement. They urge underrepresented groups to apply, offer information on the LGBTQ press website, and invite feedback to improve the initiative. The conversation underscores the value of lived experiences and the commitment to financially empower individuals within the WordPress community.Top Takeaways:Queeromattic Mentorship Program: Anne McCarthy discusses the launch of the Queeromattic Mentorship Program, aimed at supporting individuals in the queer community within the WordPress ecosystem.Financial Support for Queer Individuals: The program involves financial support for selected mentees, allowing them to focus on contributing to WordPress without financial constraints.Collaboration with Mentorship Programs: The mentorship program collaborates with existing mentorship initiatives, leveraging their expertise and guidance in the selection and support of mentees.Application Deadline: Interested individuals are encouraged to apply for the mentorship program, with a deadline set for February 7th, offering a six-week duration from February 19th to March 29th.Feedback and Collaboration: Anne invites feedback, collaboration, and ideas from the community to ensure the program evolves to address the needs and challenges faced by queer individuals in the WordPress space.Mentioned In The Show:LGBTQ PressAutomattician Resource GroupsMake WordPress CommunityBlack PressAutomatticQueeromatticUnderrepresented in TechOut In TechLesbians Who Tech🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Anne McCarthy (Product Wrangler, Automattic)Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this co-branded podcast episode, Cory Miller from Post Status and Matt Medeiros from WP Minute discuss the "WP drama" within the WordPress community, focusing on leadership challenges and the impact of internal conflicts. They share personal experiences, emphasizing the importance of civility and understanding towards leaders like Matt Mullenweg. They highlight the need to listen to diverse voices within the community, including agencies and businesses, and acknowledge external competition from other platforms. They stress the human aspect of leadership and community engagement, encouraging constructive dialogue and community contributions through platforms like Post Status and WP Minute.Top Takeaways:Passion and Emotion in the WordPress Community: The discussion emphasizes the passion that individuals in the WordPress community have for the project. However, it acknowledges that this passion can sometimes lead to heated debates and conflicts.Leadership and Decision-Making: The conversation delves into the challenges of leadership in the WordPress project, specifically focusing on the roles of Matt Mullenweg and Josepha Haden. It touches upon the difficulty of balancing the diverse perspectives within the community.Community Engagement and Support: Both speakers encourage community members to engage in constructive ways. They discuss platforms like WP Minute and Post Status as spaces for contributing content, discussing issues, and seeking support from fellow members.The Human Element in Online Interactions: The conversation highlights the importance of remembering the human element in online interactions. It suggests that amidst  disagreements and debates, it's crucial to approach discussions with empathy and to recognize the person on the other side of the screen.Mentioned In The Show:SlackWordPressWP MinutePost Status🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Matt Medeiros (Publisher, The WP Minute)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Cory Miller welcomes Greg Zakowicz from Omnisen to discuss the effectiveness of various marketing channels such as email, SMS, and web push messages. They explore the increasing impact of SMS marketing, especially during peak shopping periods, and the growing trend of automation in marketing communications. Greg shares insights from Omnisen annual report, emphasizing the success of behavior-based automated messages in driving sales. They also discuss the simplicity of starting with SMS marketing and the potential of web push notifications. The episode concludes with an offer for Post Status listeners to try Omnisen and a reminder of the accessibility and support provided by the Omnisen team.Link for 15% off first three months: our.omnisend.com/poststatusTop Takeaways:SMS Marketing Growth: SMS marketing is experiencing significant growth, with a 396% increase in 2021 over 2020. Greg emphasizes the importance of leveraging SMS as a valuable marketing channel.Web Push Notifications: Web push notifications have shown a 27% year-over-year lift, and the growth of using push messages has been consistent. Automation plays a key role in the effectiveness of push notifications, with 21% of all automated push message orders coming from 3% of the sends.Automation Impact: Automated messages, whether through email, SMS, or push notifications, are highly impactful. For instance, 41% of all email orders come from automated emails, despite comprising only 2% of sends. Greg suggests focusing on high-intent messages, such as welcome, cart abandonment, and browse abandonment. Mentioned In The Show:OmnisendMailchimpKlaviyo🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts.🐦 You can follow Post Status and our guests on Twitter:Greg Zakowicz (Sr. Ecommerce Expert, Omnisend)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status) The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Cory Miller interviews Roger Rosweide, co-founder of WildCloud, shares his journey with WordPress and WildCloud, and introduces the concept of website as a service. He discusses how this model can provide pre-built, managed websites for a monthly subscription fee, benefiting agencies, marketers, business consultants, and individuals. Roger also explains how agencies can incorporate this model into their business and discusses pricing and packaging strategies for selling websites through WildCloud. He emphasizes the collaborative spirit of the WordPress community and the potential benefits of a WordPress website as a service for marketers. Cory and Roger also discuss the importance of businesses functioning as communities.Top TakeawaysNiche Focus and Blueprints: Agencies can benefit from creating specialized services for specific niches and using pre-built blueprints. This approach allows them to target particular industries or professions, such as therapists, and deliver tailored solutions that cater to the unique needs of those clients.Community Collaboration: Building a community around the WaaS model fosters collaboration among agencies, developers, and marketers. This collaborative spirit strengthens the WordPress ecosystem by encouraging dialogue, sharing insights, and addressing challenges collectively.Adapting to WordPress Changes: As WordPress evolves, particularly with the introduction of Gutenberg and other updates, agencies may face challenges in adapting their existing solutions. However, these challenges can be viewed as opportunities to enhance and innovate, pushing agencies to improve and stay competitive.Business Growth Through Community: By transitioning from a customer-centric to a community-centric approach, businesses can create more value for their clients. Providing resources, best practices, and a supportive community enables businesses to grow while helping clients achieve their goals.Mentioned In The Show:ZoomPorscheAxel SpringerWP Calorie Calculator pluginGoogle My BusinessWooCommerceShopifyWixWeeblySquarespaceOWASPAll Counseling🙏 Sponsor: Gravity FormsGravity Forms is the easiest and most trusted advanced forms solution for your WordPress website. Packed with time-saving tools and features, Gravity Forms is the only WordPress form management plugin you will ever need. Stop losing valuable leads and grow your business with Gravity.🐦 You can follow Post Status and our guests on Twitter:Roger Rosweide (Co-Founder Wildcloud)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status) The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller discuss marketing a WordPress plugin, focusing on the use of open graph data across different platforms like Facebook, Pinterest, and Instagram. They emphasize the importance of customizing images and content for specific pages and posts, and the value of rich content for SEO. They also discuss the use of a social previewer tool and the necessity of a default image for every URL. The conversation includes the significance of educating clients on updating their websites and the need for a strong online presence.Top Takeaways:Strategic Approach to OG Images: The discussion emphasizes a strategic approach to Open Graph (OG) images, focusing on the main brand image, specific OG images for pages and products, and additional opportunities for content like blog posts.Importance of OG Images for Branding: OG images act as a visual representation of a brand when content is shared on various platforms. Ensuring a strong, visually appealing OG image is crucial for brand recognition and engagement.Understanding Channel-Specific Requirements: Different social media channels have unique requirements for displaying OG images. The conversation touches on the importance of understanding these nuances, such as Twitter's preference for image-only display and the need for specific image sizes.Educating Clients and Website Owners: The conversation discusses the significance of educating clients or website owners about the importance of OG images and the potential pitfalls of neglecting them. It highlights the need to guide them in creating compelling content for sharing on social media.Mentioned In The Show:OMGIMGFacebookPinterestInstagramTwitterGoogleDiscordPost Status🙏 Sponsor: Gravity FormsGravity Forms is the easiest and most trusted advanced forms solution for your WordPress website. Packed with time-saving tools and features, Gravity Forms is the only WordPress form management plugin you will ever need. Stop losing valuable leads and grow your business with Gravity.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status) The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Cory Miller interviews Amber Haynes, CEO of Equalize Digital, about the importance of accessibility in WordPress and web design. They discuss the recent award received by Equalize Digital for their Digital Accessibility Checker plugin, which audits WordPress websites for accessibility. Amber highlights the challenges faced by screen reader users and the increasing legal requirements for website accessibility. She also shares insights on the role of plugin developers in improving web accessibility and the competitive landscape of different platforms in terms of accessibility. The episode concludes with Amber discussing upcoming improvements to their plugin.Top Takeaways: Accessibility as a Skill Set: Agencies and web developers are encouraged to recognize the growing importance of accessibility in web development due to upcoming legislation. Amber suggests adding accessibility as a skill set and recommends starting with tools like the Accessibility Checker plugin to identify and address issues.Practical Steps for Improvement: To enhance accessibility, developers are advised to incorporate the Accessibility Checker plugin into their starter themes, whether custom or using a page builder. Amber emphasizes the importance of testing websites using only a keyboard, focusing on navigation, and ensuring that all functionality is accessible without a mouse.Evolution of the Accessibility Checker Plugin: The Accessibility Checker plugin has evolved over time, with a focus on improving user experience and introducing features such as full site reports and audit history. The plugin is continually refined to provide developers with meaningful insights into accessibility issues on their websites.Challenges and Opportunities in WordPress Accessibility: While WordPress powers a significant portion of the internet, there are ongoing challenges with accessibility, particularly in the core product. Amber discusses the need for a more strategic approach to accessibility within the WordPress community, addressing issues and making accessibility a priority in the development process. The conversation also touches on how other content management systems, such as CraftCMS, are actively prioritizing accessibility.Mentioned in the Show:Equalize DigitalAccessibility Checker pluginGAAD FoundationGaady AwardSlackEuropean Accessibility ActCraft CMSDrupalMeetupShopifySquarespaceLone Rock PointNASA🙏 Sponsor: ElementorElementor enables web creators to build professional, pixel-perfect websites with an intuitive visual builder. Quickly create amazing websites for your clients or your business with complete control over every piece, without writing a single line of code. Join a vast community of web creators from all around the world who deliver exceptional websites using Elementor.🐦 You can follow Post Status and our guests on Twitter:Amber Hinds (CEO, Equalize Digital)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧 

In this podcast episode, Corey Maass and Cory Miller discuss the performance of their WordPress product, launched in October, during Black Friday and Cyber Monday. They talk about their marketing strategies, including the importance of building a mailing list and repurposing content from a WordCamp talk. They also discuss their target audience and the potential of their product which helps implement open graph on WordPress websites. They plan to create a presentation showcasing the benefits of OMGIMG.Top Takeaways:Targeting Technical Audience: The focus of the discussion is on tailoring the presentation for a technical audience, particularly agencies and developers who already understand the concept of Open Graph.Channel-Specific Examples: To resonate with agencies, the plan is to provide channel-specific examples, such as Pinterest for food bloggers or Facebook for local businesses, showcasing how OMG can enhance visibility on various platforms.Lead Magnet Strategy: The speakers propose turning the refined presentation into a lead magnet, allowing agencies to download the slide deck as a brochure. The goal is to encourage sharing and make the information easily accessible.🔗 Mentioned in the show:WordPressTwitterFacebookWordCampKanbanSocial Link PagesChatGPTPinterestInstagramBufferMain WPYoastAll in One SEORankMath🙏 Sponsor: ElementorElementor enables web creators to build professional, pixel-perfect websites with an intuitive visual builder. Quickly create amazing websites for your clients or your business with complete control over every piece, without writing a single line of code. Join a vast community of web creators from all around the world who deliver exceptional websites using Elementor.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller discuss plans for the second season of their show. They consider rebranding and focusing on marketing a WordPress product. They discuss potential topics such as selling and scaling a business, and the progress they've made with their WordPress product. They also discuss the importance of open graph data, optimizing images for SEO, and the value of simplicity in marketing a WordPress product. They plan to submit a talk to a WordCamp and provide tools to optimize content sharing. They also discuss upcoming product features and the importance of providing value to their audience.Top Takeaways:Product Value Proposition: The conversation underscores the value proposition of their product, focusing on its ability to simplify complex tasks related to image optimization and branding. The product is positioned as a solution that goes beyond existing options in the market, providing a unique set of features.Anticipation of New Features: The anticipation of upcoming features, such as branding, watermarking, and pixel-perfect device mockups, is highlighted. This serves as a persuasive element for potential customers, suggesting that the product will continue to evolve and provide additional value beyond its initial offerings.Cost of Staying in the Status Quo: A recurring theme revolves around the "cost of staying where you're at." The conversation emphasizes that maintaining the status quo, especially in terms of content visibility and marketing efforts, may have negative consequences. This concept is presented as a compelling reason for users to consider their product.Balancing Technical Details and Simplicity: The participants discuss the balance between catering to users who may want to delve into technical details and those who seek a simplified solution. The product is positioned as a tool that can be beneficial for both types of users, providing straightforward solutions while acknowledging the more intricate aspects for those interested in them.Mentioned in the Show:CanvaPhotoshopBeaver BuilderGoogle DocsSocial Media ExaminerWordCampUSTwitterYoastInstagramLinkedInSlackPinterestChatGPT fourCrop ExpressFiverrUpworkRank MathWP MinutePost Status🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2.  You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller brainstorm marketing strategies for their upcoming WordPress product launch. They discuss the importance of creating engaging social media content, reaching out to potential customers, and leveraging partnerships with influencers. They also consider writing articles comparing their product with competitors to increase search traffic. Corey and Cory emphasize the need to share their journey, including their failures and successes, to attract a wider audience. They also reflect on the challenges of entrepreneurship and the importance of celebrating wins and seeking support from others. The episode concludes with them expressing excitement for the future and hinting at the topic of their next season's first episode.Top Takeaways:Importance of Collaboration: They emphasize the value of not going alone in the entrepreneurial journey. Collaborative discussions provide different perspectives, balance, and emotional support, helping navigate challenges more effectively.Readiness to Pivot: Corey and Cory discuss the significance of being open to pivoting and having no loyalty to ideas. This flexibility allows them to adapt to changing needs and find optimal solutions for potential customers.Customer Awareness and Education: Corey Maass shares insights into the challenge of introducing a product where customers may not be aware they have a problem. Educating customers about the problem and its solution becomes a crucial aspect of their marketing strategy.Gratitude and Celebration of Wins: They express gratitude for their collaborative effort and celebrate the achievements, recognizing the importance of taking a moment to acknowledge wins, whether big or small. They emphasize the need to pause and reflect on the journey.Mentioned in the show:WordPressPost StatusTwitterOpen GraphBob Dunn's "Do the Woo"Adobe Banner MakerOMGIMGYouTubeFacebookLinkedInYoastWordPress WeeklyThe TavernWP BuildsWP MinuteWP MayorWeWorkHalt and Catch FireThe Social NetworkBelow Deck (reality TV show)🙏 Sponsor: GoDaddy ProManage your clients, websites, and tasks from a single dashboard with GoDaddy Pro. Perform security scans, backups, and remote updates to many sites on any host. Check up on site performance, monitor uptime and analytics, and then send reports to your clients. GoDaddy Pro is free — and designed to make your life better.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Matt Medeiros discuss the importance of being a good podcast guest. They emphasize the need for high-quality audio, preparation, and engaging conversation. They advise against using built-in microphones or AirPods and suggest investing in a good microphone. They also stress the importance of avoiding sales pitches and providing informative, engaging answers. They highlight the need for guests to understand the podcast and its audience, and to promote the episode after its release. They also mention the rise of YouTube as a podcast platform and the value of establishing rapport with the host.Top Takeaways:Preparation is Key: Guests should research the podcast, its audience, and the host's style to provide unique, engaging content. Tailoring answers and having multiple perspectives on common questions can make a significant difference.Engage and Collaborate: Guests should build rapport and collaboration with hosts, understanding it's a partnership. Being responsive, timely, and cooperative, even in providing necessary information after the interview, is crucial.Authenticity and Value: Guests need to be genuine, sharing their unique expertise without trying to be someone they're not. They should focus on offering value—be it entertainment, education, or information—to the audience.Technical Preparation: Good audio quality is a must. Using a quality microphone and wearing headphones during the interview significantly improves the recording quality, and it's equally important to test equipment beforehand.🔗 Mentioned in the show:ATR 2100 microphoneDescript Studio SoundYouTubeTwitterDOLL-ESquadCast WordPressWP Speakers Post Status🐦 You can follow Post Status and our guests on Twitter:Matt Medeiros (Community, Gravity Forms)Michelle Frechette (Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller discuss their product launch strategy, including pricing and discount considerations for Black Friday and Cyber Monday. They also talk about the importance of authenticity in business, sharing personal anecdotes to illustrate their points. The conversation then shifts to sales and marketing, Corey and Cory reflect on their experiences and preferences. They explore the challenges of direct sales and the comfort of marketing, particularly for introverts. They also touch on the distinction between business and personal relationships, and the importance of setting boundaries.Top Takeaways:Strategic Shifts Around Black Friday Sales: The discussion indirectly highlights the evolution of sales strategies surrounding Black Friday. Mentions of altered sales experiences and challenging times due to Black Friday might reflect the changing dynamics of this retail event. It underscores the necessity for businesses to adapt their sales approaches during such peak shopping periods, possibly indicating shifts in consumer behavior or industry trends.Distinguishing Between Business Relationships and Personal Connections: Corey Miller grapples with understanding the distinction between business connections and personal friendships. This confusion arises when business associates exhibit personal gestures, leading to misconceptions about the depth of the relationship.Evolution of Sales Strategies: They discuss the evolution of sales strategies, mentioning the shift from direct partnerships with hosting companies to more indirect sales efforts involving affiliate programs and agency collaborations. This evolution showcases the adaptability necessary in the constantly changing tech industry.Mentioned in the show:RadioshackHalt and Catch FireMicrosoftIBMPingdomOMG IMGPost StatusLayerWPWP Constellations🙏 Sponsor: GoDaddy ProManage your clients, websites, and tasks from a single dashboard with GoDaddy Pro. Perform security scans, backups, and remote updates to many sites on any host. Check up on site performance, monitor uptime and analytics, and then send reports to your clients. GoDaddy Pro is free — and designed to make your life better.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧