Claim OwnershipNot Your Average Online Marketing Podcast
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This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
251 Episodes
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Hey there not-so-average marketers! I'm bringing you something special today - a guest interview that I'm genuinely excited about. You know I don't bring guests on very often, but when I do, they have to bring serious value. Meet Kimberly Espinel, a London-based food photographer, Instagram expert, and author of two books including her latest "How to Make Your Food Famous." Now, you might be thinking "Zach, I don't sell food or do photography" - but here's the thing: some of the best ma...
I had to address something I keep hearing from clients, students, and potential customers: "I just want it to be more passive." In this episode, I'm pulling back the curtain on what "passive income" really looks like in the online course and membership world. Spoiler alert: it's not as passive as you think. I'm breaking down what I call the Four P's of Passive Income: Process: Your sales systems and funnelsPeople: The team you need to make it all workPredictability: How you consistently...
In this episode, I'm breaking down the seven biggest Facebook and Instagram ad mistakes I see businesses making repeatedly - costing them thousands in wasted ad spend and missed opportunities. Based on patterns I've observed in our membership community -- and with personal clients -- these insights will help you avoid the painful trial-and-error process most advertisers go through. Discover why skipping the testing phase is the #1 reason most ads fail (and how to properly test creative,...
In this week's episode of the podcast, I'm breaking down EXACTLY what I would do if I had $1,000 to spend on ads in 90 days. The goal? Generate 200-300 new leads and create a profitable return. This step-by-step breakdown shows you how to structure your quarters and ad spend spend for maximum impact, even on a limited budget. When you tune in you're going to... Learn how to execute a proper 2-3 day testing phase (and why skipping this costs you more in the long run) Discover why listb...
In this counterintuitive episode, I'm revealing why strategically "losing money" on certain types of advertising is actually the secret to long-term profitability. I break down my three-part advertising framework that creates sustainable growth while avoiding the trap of obsessing over immediate ROI. Discover the three distinct types of advertising I use (long-term, launch-term, and short-term) and why they work together as a system Learn why I intentionally run list-building ads at a ...
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