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Shoppernomics

Author: Phil McGee

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Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.
25 Episodes
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Episode 25 - Herb Sorensen

Episode 25 - Herb Sorensen

2020-07-2047:39

Herb Sorensen takes us Inside the Mind of the Shopper
Episode 24 - Russell Zwanka

Episode 24 - Russell Zwanka

2020-06-0901:13:50

Phil and Russell discuss Russell's new paper, COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
Episode 23 - Constantinos Pantidos

Episode 23 - Constantinos Pantidos

2020-05-2801:18:46

Phil and Constantinos discuss Constantinos' new book, Living Brands: How Biology & Neuroscience Shape Consumer Behavior & Brand Desirability
Episode 22 - Michael Solomon

Episode 22 - Michael Solomon

2020-01-2901:05:16

Phil and Michael discuss Michael's latest books: Marketers, Tear Down These Walls: Liberating the Postmodern Consumer, and Why Fashion Brands Die & How to Save Them
Episode 21 - Constant Berkhout

Episode 21 - Constant Berkhout

2019-12-2101:02:29

Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy
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