The Home Service Expert Podcast

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Kyle and Becca Erdmann are husband and wife and second generation owners of Erdmann Outdoor Living, the company Kyle's father started with a two man crew in 1982. They were stuck around $5 million with zero systems until Becca came in, built every process herself, cut the product list down to three, and took the business from losing money to 10% profit. Tommy and the Erdmanns break down hiring with DISC profiles, why they make job offers on the spot and pull them if they aren't accepted, how only one person has quit since 2021, how they sell financing and anchor price on $70,000 tickets, and how a designer's secondary sale adds $1 to $2 million a year in change orders. Plus the one rule they never break as a couple in business. Connect with Kyle and Becca ⟶ https://erdmannoutdoorliving.com -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 02:04 - Stuck At $5 Million 04:10 - Zero Systems, Zero Processes 08:09 - Why Expand To Phoenix 12:27 - Hiring With DISC Profiles 16:40 - Job Ads Built For Profiles 24:04 - Offers Made On The Spot 27:39 - The Rule They Never Break 32:02 - Four Stay Interview Questions 32:58 - One Quit Since 2021 37:15 - How They Sell Financing 42:24 - $70K Tickets, 20% Close 44:13 - Anchoring From $10K To $300K 49:57 - Their Company Custom GPT 53:32 - The Designer's Secondary Sale 56:42 - Hitting A 90 Day Timeline 58:39 - From -4% To 10% Profit 59:21 - Cut 50 Products To Three 1:02:42 - Visionary Meets Integrator 1:08:20 - Advice For Couples In Business 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Billy Cline spent 15 years running a door business without a playbook. Then he found this podcast, read the E-Myth, and started doing the work. Today YourNewDoor.com is a Dallas residential door replacement company that has doubled every year for three years, runs all W-2 crews with no subcontractors, and closes high ticket jobs entirely by phone. Tommy and Billy break down selling doors over a screen share, why his close rate went up after a 25% price increase, how he took over a struggling competitor for no money and watched its phone number sell over $1 million, why he never kills an old brand, and why owners who say nobody wants to work are looking in the wrong place. Connect with Billy Cline ⟶ https://www.yournewdoor.com/ -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 03:41 - Bring Culture Into Their Homes 05:45 - The Marble Jar Theory 07:56 - Fifteen Years Without A Playbook 18:36 - How He Paid For Harvard 20:36 - Meeting Roy Williams 26:31 - Never Kill Your Old Brand 28:43 - Home Service Vs Home Improvement 36:50 - Why Customers Really Call 39:47 - Selling Doors Over The Phone 44:53 - The Guided Buying Experience 45:50 - Close Rate After Raising Prices 47:56 - Chase Margin, Not Revenue 57:49 - Nobody Wants To Work? 59:09 - One Key Hire Away 1:05:00 - Why Tommy Posts Everything 1:07:41 - A Competitor For No Money 1:18:39 - The Affiliate Installer Program 1:24:27 - Advice To His 2020 Self 1:29:44 - Don't Ever Quit 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Lakota Tidd dropped out of college at 21, started Top Home Improvements in his mom's garage with two lawn chairs and no money, and built it to $20 million in seven years by knocking doors, including the day his pen froze solid in a Michigan blizzard with nothing on the board. No digital marketing, no bought leads: $14 million came from canvassing and events alone, and in March his events team did $1 million in revenue in one week. In this episode he breaks down how he recruits and pays canvassers, why he treats them like kings, the sword and shield mentality that got him through five years as a lone wolf, the scarcity paradigm that kept him stuck at $10 million, why he stopped tracking nothing and built a board, and what he would say to the owner who is spending $40,000 a month on leads that never come. Top Home Improvements ⟶ https://www.tophomeimprove.com Follow Top Home Improvements ⟶ https://www.facebook.com/Tophomeimprovements/ -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 01:55 - Two Lawn Chairs And A Frozen Pen 04:26 - Lone Wolves Die Alone 06:26 - The Sword And Shield Mentality 08:50 - What You Focus On Grows 10:08 - Treat Your Canvassers Like Kings 11:18 - Fresh Blood Every Single Week 13:32 - Hiring Is Guessing, Firing Is Knowing 16:01 - Competing With The Summer Programs 18:05 - Spending $40K A Month And Waiting For Leads 19:46 - Does Door Knocking Hurt Your Reputation? 21:24 - How Canvassers And Event Reps Get Paid 24:57 - Why $100 Million Is Not The Goal 28:54 - Kids, Leftover Time, And Balance 31:15 - Showers For Soldiers 34:47 - Profit Matters More Than Revenue 35:59 - The Law Of The Lid 38:06 - Build The People, Not The Business 43:20 - The Barbaric Way To $20 Million 45:15 - Enjoy The Bottom While You Have It 48:56 - The Sickness Of Indecision 52:32 - Five Books, Read Many Times 56:31 - Real Confidence Vs Fake Confidence 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Chau Nguyen sold two tech companies, bought a 1974 Bronco that kept breaking down, and turned that headache into Vintage Modern, a $60 million luxury vehicle company that hand builds classic inspired trucks for LeBron James, Mark Wahlberg, Jennifer Lopez, and Tommy himself. He did it with no outside capital and no ad budget: he posted three times a day for seven years, built a following of millions, and made social media his number one sales channel. In this episode he breaks down why organic leads buy at three times the rate of paid leads, why rich customers are tighter with money than most contractors assume, how to market a home service company to the affluent, why the founder has to be the face of the brand now, and the hiring mistake that nearly held his company back. Vintage Modern ⟶ https://vintagemodern.co Follow Vintage Modern ⟶ https://www.instagram.com/vintagemodern/ -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 01:37 - The Bronco That Made His Wife Smell Like Gas 03:33 - From Coupon Books To A Top 100 App To 40 Cars 06:14 - No Investors: Sales Paid For Everything 07:15 - How Do You Charge For 900 Hours Of Craftsmanship? 10:42 - His Kids Taught Him Instagram 14:23 - Organic Vs Paid: Why Organic Leads Buy 3X More 16:25 - Your Product Probably Has A Hole In It 20:46 - Scarcity, Exclusivity, And Selling To The Elite 26:30 - Why He Has Never Paid An Influencer 29:18 - How A Home Service Company Markets To The Affluent 35:13 - Rich Customers Are Tighter Than You Think 38:12 - The Mark Wahlberg DM And The Tyler Perry Referral 42:16 - Should The Founder Be The Brand? 47:36 - Competing With Ferrari At $60 Million 51:03 - Robotaxis, EVs, And Listening To Paying Customers 54:52 - Productive Paranoia: Why Winning Is The Dangerous Moment 59:07 - The One Piece Of Advice He Has Never Shared 1:03:03 - On His Hands And Knees Under The Car 1:07:36 - The Two Books He Has Listened To 50 Times 1:12:11 - Where To Find Chau 1:13:36 - Grinding From Zero To 5 Million Followers 1:18:00 - What Comes Next For Vintage Modern 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Sara Nay is the CEO of Duct Tape Marketing and the author of Unchained. In this episode, Sara and Tommy break down why most contractors rent their marketing instead of owning it, which accounts your agency should never control, why referrals alone stall a home service company around $1 million, how to get found in AI search, and the two fixes to make this week if your marketing feels like chaos. Get Sara's free marketing audit for home service owners ⟶ https://dtm.world/hsep Duct Tape Marketing ⟶ https://ducttapemarketing.com -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 02:59 - Tommy Spends $5 Million A Month On Marketing 04:34 - Do You Need More Leads Or A Better Journey? 05:58 - What's Broken About The Agency Model 07:47 - The Accounts You Should Own, Not Rent 08:32 - When The Agency Keeps Your Website 11:41 - Random Acts Of Marketing 13:00 - One Person Can't Run Six Marketing Roles 15:33 - Direct Response Or Brand? 16:38 - 87% Of Searches Now Touch AI 19:34 - Should Contractors Publish Prices? 20:38 - The $400 Steakhouse Problem 23:23 - Interview Your Best Clients 23:46 - Record Every Sales Call 28:49 - Nextdoor, Angi, Yelp: Pick Two And Own Them 33:19 - The A Team Sells You, The Interns Run You 34:38 - The Five Questions To Ask Your Best Customers 36:59 - A 91% Booking Rate And The Calls You Still Miss 38:11 - The Money Sitting In Your Old Customer List 39:33 - Why Competition Becomes Irrelevant 41:46 - Why Referrals Alone Are Dangerous 43:14 - The Sign: Pay More Per Lead, Always Win 44:53 - Marketing To The Affluent 47:38 - What Marketers Get Wrong With AI 50:40 - Your Home Page Is What AI Reads First 56:29 - The Founder's Brand Beats The Company's 1:00:06 - Use Your Voice To Pull Stories Out 1:06:30 - Buy Back Your Time 1:09:22 - Delegating Versus Dumping 1:10:24 - Two Fixes To Make This Week 1:13:33 - Sara's Final Advice 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/