The Inspired Selling Podcast with Dylis Guyan

It's said that how you sell is more important than what you sell. This is even more so the more complex and strategic the sale. So how do you go about winning those dream opportunities? Today, I'm joined by Wayne Moloney an Australian business growth specialist with a global background. Wayne has spent over 4 decades working across 3 continents helping businesses of all sizes sustainably grow their revenues and profit. He is a co-author of the brilliant new sales novel, The Wentworth Prospect. Here's what Wayne and I explore in this discussion: The importance of focusing on customer outcomes, not your product or service Why disrupting your prospects business thinking is the right thing to do to truly deliver value Why a sound sales process is critical to your success; and what a good process looks like Why sales management is the weak link in a sales team The importance of identifying key stakeholders; the people in your prospect who can make or break your deal Why he chose to write a sales novel and why it's such a powerful way to impart knowledge...and sell Here's where you can contact Wayne Moloney Email;            wayne@waynemoloney.com LinkedIn:        https://www.linkedin.com/in/waynemoloney/ Order book    https://edvance.sale/the-book/ Let me know if you would like to share your best practices on the Inspired Podcast. Email me at dylis@dylisguyan.com    

Gilad not only increased profits in 2020 he is set to outperform those figures again in 2021. Listen to find out why I fell in love with him, professionally speaking, of course. His passion for his customers, staff and business is palpable. He talks about being a beacon of light for his customers (retailers) and I can assure you he really is! Linn (his company) website doesn't talk about the features and benefits of their product it says; Linn's aim is simple. "We want to bring you closer to the music you love, to feel every note, to experience your music with a clarity and power unlike anything you've ever heard. Our philosophy is simple too. "We don't make anything unless it's better than what's available elsewhere. For us, "good enough" isn't good enough."  We go to extremes to pursue musical perfection. When you hear the results, you'll understand why."

A good customer experience means your customers will spend more. In fact, 86% of buyers are willing to pay more for a great customer experience. ... A Walker study found that at the end of 2020, customer experience will overtake price and product as the key brand differentiator. Stephen Spencer says, ""Customer Experience isn't simply the quality and arrangement of assets. It's their orchestration". We help organisations orchestrate their assets so that everyone and everything plays to their full potential."

In business, contracts are important because they outline expectations for both parties, protect both parties if those expectations aren't met and lock in the price that will be paid for services. In this podcast interview with Annabel Kaye you will discover; The definition of a business/project/consulting contract and why it is important to have one? The ramifications of not having one? The key elements that need to be considered and included in a contract?  What you should be mindful of when choosing a contract lawyer Here's more about Annabel Kaye and how you might get in touch with her. Celebrating 40 years in business, Annabel founded KoffeeKlatch in 2009 specifically to support organisations which outsource to freelancers. Her practical expertise in outsourcing to VAs, web designers, bookkeepers, trainers and more, is a key part of her story. She lives the life she talks about. She still advises businesses from the smallest to the largest on how to contract and manage their teams and how to create REAL flexibility that doesn't hurt.    

In this episode I am talking with Jenny Gordon about personality profiling and how it can help unlock your full potential. Here's what you'll learn in this interview with Jenny; What exactly is personality profiling and why it is important? How understanding personality profiling can make your job easier The challenges you may face by not utilising PP. How to speak and interact with people who have different personality types to ourselves

Learn how to make positive changes that stick so you can get through tough times and emerge stronger and wiser with multi award-winning speaker, experienced leadership coach and mentor, Harriet Waley-Cohen.

#ControversialPodcast In this episode I am talking with founder & CEO of Barrett, SalesEssentials.com & Selling Better Movement, Sue Barrett. Here's what you'll learn in this controversial interview with Sue….this one is not to be missed; The Leadership Development industry has been around for years, yet there are some grave concerns about its effectiveness – Discover what they are. How to create a servant leadership and stewardship concept in your business. The leaders that inspire Sue and why she chose them? Her journey at the Melbourne Montessori School and where leadership fits in there. Let me know if you would like to share your best practices on the Inspired Podcast. Email me at dylis@dylisguyan.com  

In this episode I am talking with founder & CEO of Barrett, SalesEssentials.com & Selling Better Movement, Sue Barrett. Sue lives by the philosophy that selling is everybody's business & everybody lives by selling something, and she  is the architect of the world class Selling Better Operating System & ethos. Here's what you'll learn in this interview with Sue; The basics have always been necessary but never more so than right now when selling remotely. A robust CRM system will help you to develop your business Even in a crisis there are opportunities but you must have a proactive approach to prospecting How to find those that are buying and keep opportunities churning over and bring clients onboard. What exactly is remote selling What is required for great online staging Discover the benefits and challenges of remote selling Let me know if you would like to share your best practices on the Inspired Podcast. Email me at dylis@dylisguyan.com  

4 Key Pillars to sales success In this interview I talk with Sue Barrett, Founder & CEO of Barrett, SalesEssentials.com & Selling Better Movement, Sue lives by the philosophy that selling is everybody's business & everybody lives by selling something,  and she  is the architect of the world class Selling Better Operating System & ethos. Here's what you'll discover in this interview with Sue; What is a sales system and why is it important? How does a sales system work? What are the three Cs to deliver sustainable sales results? Can it work for all business types? Why don't most businesses have one? Let me know if you would like to share your best practices on the Inspired Podcast. Email me at dylis@dylisguyan.com  

Karen Green is a motivational speaker and author. She has a unique perspective on how the buyer's mind works, having been both a buyer for major UK Retailers – Boots and Tesco and also Commercial director successfully selling right back at them. In 2006 Karen owned a gym which went bust in 2009 during the last recession. Karen is going to talk to us about the principles of bouncing back.   What she learned and how this time round is different and how she's found that many more exciting opportunities are available. Here's what you'll discover in this interview with Karen; Freeze - 5 ways to raise money without it involving you Flex – Look at what you offer and how you can re-strategise Fix – What can you fix that should have been done before now Invest - In your marketing and support for your team and yourself.  

Shawn Finder shares some golden nuggets on this podcast episode to help you fill your funnel both now and for the future. Here's what you'll discover on this episode; How he "Gave back" now to ensure loyalty in the future The sales skills that are needed RIGHT NOW to ensure you survive and thrive in the future Which channels to use in your prospecting strategy to open more doors than ever before The biggest mistake he sees with email marketing and what to do to improve your success rates  

Right now, organisations need to be supporting their employees' mental health more than ever. Discover how you can maintain a mentally healthy workforce with today's podcast.  

By adopting a predictable profit cash flow cycle, you can spend less time on your business & more time with the people you love.

Feeling helpless & hopeless in the face of the threat posed by COVID-19? The reality is there are still plenty of sales opportunities out there.

Keynote speaker & best-selling author, Jeb Blount, says there are many traps sellers fall into during sales negotiations. Discover what they are & how to avoid them in today's podcast.

Find out how to attract, convert and keep more of those ideal corporate clients with today's Inspired Selling Podcast featuring 7-figure business coaching specialist, Jessica Fearnley.

Crafting an enthralling brand story is the best way to capture people's attention and build trust, which is why it's so effective at helping you resonate with the people who matter to your business.

You can have the prettiest website in the world, but if it's not driving sales, it's not earning its keep and that's a problem that needs to be rectified.

With effective content marketing, you can establish yourself as an authority in a particular subject/area and attract a steady stream of warm leads as a result.  

A strong professional network is integral for both business growth and personal development. But the thought of going to a networking event fills many people with dread. Then there are those who kind of miss the point and attend networking events with the sole purpose of delivering a sales pitch. The bottom line is networking is all about relationships. And that's what makes it relatively straightforward and easy. But that doesn't stop people getting it wrong sometimes (like in the case of the sales pitch first networkers).