SEO with Mrs Ghost

Core Web Vitals will be a ranking factor from Spring 2021. Here's how to prepare and what you can do now on your website to get better UX. Izzi Smith from Ryte (featured snippets queen) joins me on the show to cover the three areas: Largest Contentful Paint  First Input Delay Cumulative Layout Shift  Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

Google My Business (GMB) and local SEO is heavily intertwined! Claire Carlile, a pro in the field with this particular interest, joins me on the show as we discuss top tips and unmissable advice for SMEs who offer a local service or have a brick and morter.  Don't miss this if you want to rank and be visible on Google for 'near me' searches! Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

Content creation is so much more than just researching keywords. This episode discusses sub topics and intent in greater depth, specifically covering entity search. Dan Taylor joins me as guest on this episode and he has plenty of examples to share as well as good metaphors.  Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

EAT; expertise, authority, trust. How to grow your visibility by proving to Google that you’re a credible site with an authority in your field. A deepdive into the myths of Google’s recent algorithm updates and tips to growing your traffic with known methods of SEO. A huge welcome to expert, Lily Ray who, after many mentions on previous episodes, finally comes on as a guest! Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

There isn’t much info on image search, especially when it comes to that image tab. Here’s a discussion with Roxana Stingu, SEO at Alamy, a mammoth photo website, encouraging you to experiment and making use of the potential that’s out there for extra traffic.  Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

This episode covers entity content creation that’s automated and how to use ‘query deserves freshness’ for better rankings. Simon (ex- Zoopla and Mail Online) also shares an SEO tactic he calls moating; where your site is the castle and other sites that help you take up the SERP share is the water (moat) around your castle.  Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

This episode covers two topics with expert Hannah Butcher. Firstly we have an open chat about stress factors in SEO and discuss the common themes found via her research. Then, she shares core counselling skills that are helpful to use in order to create great relationships for successful Digital PR and SEO outreach. A fab episode that’s worth paying attention to for improving your general well-being!  Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

One of my favourite topics is creating great content that ranks well on Google. This episode discusses how you can create valuable content that gains links and rankings, and ultimately traffic, via step by step. Find out what tools you can use and hear an expert content creator, Richard Garvey share his knowledge.  Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

Since the pandemic, there are clear changes in user behaviour and therefore implications on the search engine optimisation *SEO* industry. I’m joined by senior SEO strategist at Cancer Research UK, JC Connington, to discuss COVID19 effects on the industry and priorities as well as the charity sector specifically.   Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

This episode covers data myths and I’m joined by Arnout Hellemans, King of data. We discuss the absurdity of how one company got rid of their email marketing team because email wasn’t bringing traffic. When in fact their Google Analytics was incorrectly tracking it. Listen to this episode to find out how to troubleshoot your data points in Google Analytics or Search Console and how to start making smart data-led decisions.   “You need proper tracking in place to make data led decisions.“ - Arnout Hellemans   Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

What's the difference between optimising for a big brand than it is for a smaller site? Join myself and Juliette, ex-eBay and gambling industry, as we discuss SEO for different sizes of websites. From technical considerations to focuses dependant on the brand size, we cover plenty that will give you food for thought no matter what type of site you have.  Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

Although a career move is the last thing on your mind right now because of the Coronavirus update, it shouldn’t be. NOW is the time to act and take steps to building your case for why you’re the best candidate for your dream SEO job.  I’m joined by Head of SEO at AutoTrader, Adam Whittles, (also former SEO at Apple) who has great tips and advice on what you can be doing to get a mid to senior SEO job role. From tips to make you stand out to the qualities you need to build up to lead the strategy in any given business, Adam’s experiences will be sure to help you get the job you deserve.  Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

I'm joined by pro SEO and content creator Carolyn Lyden who has herself started a business. Find out what the fundamentals of a website are and how to get the best chance of showing up on Google for your services or products.  We cover all things content, technical and even most common mistakes that startups make. Listen to grow your audience online today.   Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

Richard Keenan-Heard, Head of SEO at Trainline, knows more than a thing or two about structured data and getting into that ‘position 0’ and featured snippets. In this episode we chat about how to implement it, what tools to use and how to troubleshoot it. Great examples by him and his team and get lots of extra resources and people to follow if you’d like to start using it for yourself. Stats show that it’s currently an untapped tactic so why not make the BEST use of structured data to gain more traffic? Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

In this episode, I’m joined by Aleyda Solis, the international **superstar** SEO consultant to talk about her research and experimentations with video optimisation for her channel called Crawling Mondays.  From tools to help you create better (searched for!) video content to what factors actually affect your visibility, both on YouTube and on Google’s results pages. Join us to get ahead of the growing video market.      Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

A great episode on link building from the coolest guy in SEO, Kris Reid. From content creation and relevancy to guest posting when you’re just starting out, this episode is a great one if you’re looking to build contextual, relevant and authoritative links to your site.  We go through what, if any, links are still worthy and actually move your rankings so make sure to listen in if you’re interested!     Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

Google for Jobs is the topic for this episode. Learn all about what you need to do to start appearing on Google’s top page and featured ‘listings’. Top tips alongside stats show that there’s loads of potential if you’re in the recruiting industry. Marco Bonomo joins me, someone who had first-hand experience as a recruiter too, which helps!  Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

Starting with what changes we have already seen recently in SEO, we quickly jump into discussing upcoming changes and what to expect in 2020. Listen to the episode if you’re interested in knowing where to focus your time on and why certain elements are becoming more prominent. From local SEO and Google My Business, to structured data and machine learning. This episode is a meaty one and is definitely worth a listen!  Massive thanks to Ric Rodriguez from Yext for joining me on the show.  Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

We’re not here to glamorise failure but want everyone to be less scared of it. Like birds, you sometimes need that push off a cliff and you’ll learn how to fly. Failure is only failure if you don't learn anything from it so in this episode Arianne and I chat about what you can do to build your confidence and understanding what triggers your negative thoughts. “It’s OK to need help and to fail. We need the confidence to talk about it and admit we’re not perfect.” - Arianne Donoghue Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

With brand becoming more of a ‘ranking factor’ I delve into BRAND alongside educator Aiden Carroll. We discuss what questions you should be asking to find your brand core values again as well as why you should even bother. It’s hard to measure the success of a brand awareness campaign so we discuss some options during the podcast too. Join us if you’d like to maintain a customer base and create more meaningful interactions with your consumer.   It can’t just be social media mentions or clicks to your site; it’s about what the user finds meaningful. - Aiden Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!