Claim OwnershipStories of Market Research: The Insightrix Podcast
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Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives within market research. On the podcast, we will interview research and business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policymakers, business and academic researchers and anyone else with interest in the field. Play our latest podcast below. Then, subscribe and never miss an episode - and don't forget to click that share button!
40 Episodes
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In this episode of Stories of Market Research: The Insightrix Podcast, host Sharday Torgerson sits down with Shonna Caldwell, Chief Revenue Officer of Insightrix, and Larry Anderson, Chief Relationship Officer of Chess Club Agency, to explore the benefits of collaboration and partnerships!
In this episode of Stories of Market Research: the Insightrix Podcast, host Sharday Torgerson engages in an insightful conversation with a spirited and intuitive strategist and qualitative UX researcher with Savanta. Sharday and Nikki delve into the human side of qualitative research and user experience, highlighting the role of empathy in successful research projects. Nikki […]
Natalie dives into the service side of market research, including project management and essential core skills and challenges project managers face in the industry.
In our first episode back, Sharday connects with Leib Litman (Co-Founder and Chief Research Officer) and Cheskie Rosenzweig (Senior Researcher and Senior Product Scientist) of CloudResearch to chat about the state of data quality in market research. And the significance of data quality in market research is a critical topic for 2022 and emphasizes the urgent challenges facing the online survey industry - maintaining quality data.
In episode 33, Sharday and Jill discuss her unique journey into market research – from a student at UCLA to landing a “perfect position” that led to a business that supports market research professionals worldwide.
Later in the episode, Sharday and Jill dive into the art and science of AI and human transcription in market research and why language services are critical in supporting businesses interested in expanding their products and services into global markets.
In Episode 32, Sharday connects with Kevin Hayes and Scott Wells - two co-leads at the Regina, Saskatchewan Chapter for Data For Good. Data For Good is a collective of do-gooders who want to use their powers for Good and not Evil (think the Avengers) to help improve their communities through data (…kind of like Professor Hulk!?).
In this episode, Sharday and Leigh dive into the nuance of storytelling in market research and how insights professionals are applying behavioural science techniques to bring their client's narratives to life.
In Episode 30 of the Stories of Market Research: The Insightrix Podcast, Sharday connects with Anne Brown, the CEO and principal of Gazelle Global Research Services, an established leader and innovator in managing research logistics on a global scale. As a leader in international research, Anne joins us to share her perspective on how global […]
You asked, and we listened! We decided to drop all three parts of episode 29 into one easy-to-listen episode! People. Work. is. Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible schedules are here to stay.
In our final part of episode 29, Karen and Evan offer their final thoughts on how organizations can continue to apply holistic strategies to help support their employee engagement programs. Karen, an author and expert on workplace culture, sets the stage for brands looking to break the ceiling and build organizational capacity in a way […]
Part two continues off where part one left us with Karen Jaw-Madson, principal of Co.-Design of Work Experience + author of Culture Your Culture: Innovating Experiences @ Work, and Evan Hanover, anthropologist and director for Conifer Research. Karen, Evan and Sharday, where we are defining workplace culture and co-creation and diving into how insights can […]
Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible schedules are here to stay.
In Episode 29, Sharday connects with Karen Jaw-Madson, principal of Co.-Design of Work Experience + author of Culture Your Culture: Innovating Experiences @ Work, and Evan Hanover, anthropologist and director for Conifer Research.
On a product shelf, everything is competing for your attention and ultimately your loyalty as a consumer. But the shop reality of it is that decisions are made by shoppers in mere moments and THAT is what shopper insight researchers are looking to understand. We are talking about split-second decisions made by customers – if […]
On this special year-end episode of Stories of Market Research, Sharday is joined by Shonna Caldwell, our CRO at Insightrix Research. Together, they wrap up the new year in their festive reds, discussing some year-end updates. In episode 27, Sharday and Shonna discuss what is happening in and around Insightrix. As we settle into our […]
There is a significant amount of buzz around the idea of providing your customer with a great experience – one that is better than your competitors.You’ll be met with recommendations on how to delight customers, no matter the cost. But customers today have a much higher expectation than customers from yesterday, which leaves brands needing […]
Consumer behaviour during the pandemic has shifted – yes – but other factors often go into purchase decisions, whether the pandemic played a hand in their need or not. In Episode 25 of SoMR, we are talking about consumer research through a pandemic lens. We talk with Jeremy King, CEO at Attest. Jeremy gives us a […]
Passive data collection, or passive metering, is a market research technique that allows data collection without the participants’ direct involvement being studied. With their full knowledge and consent, of course, passive metering can record the participant’s activity – such as a website visit, application usage, what they have purchased, and so much more. This activity […]
Market research isn’t just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all benefit from taking part in market research. In Episode 23 of Stories of Market Research: The Insightrix Podcast, we’re talking about what those benefits are, how market research for advocacy organizations can differ from research with […]
The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible. In many cases, it should be made available to as many members of a group or constituency as possible – especially in times like today, when many are unable or unwilling to […]
IIEX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. Every year, members of the insights community, business and start-ups and professionals in industries that intersect with the market research industry meet to exchange ideas, network and learn about new and emerging trends in market research. This year, […]
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