The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice

If you're a shy author, how do you get out of your shell to promote your stuff?   Today's top story is Power to the People; Your People. Question of the week is If you're a shy author, how do you get out of your shell to promote your stuff? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

Top Story: Nonfiction, Where You At? https://www.thetimes.com/culture/books/article/what-happened-non-fiction-books-publishing-industry-trends-gd9snqwjz If you've noticed that there aren't as many choices when it comes to non-fiction lately, much less the "big idea" books that used to top the bestseller charts over the years, you're not alone writes Ceci Browning of The Times. "Fiction sales might be swelling, but according to Nielsen, sales of non-fiction books in 2025 were down 6 per cent compared with 2024." The non-fiction numbers have been declining since 2017, and the books that do well are no longer big idea books, but books such as celebrity memoirs and self-help guides. Are readers less interested in non-fiction, or just finding the answers elsewhere? "One possibility is that the boom in podcasts has stolen huge chunks of traditional non-fiction audiences," says Browning, explaining that many author appear to 'give away' the most valuable parts of their books on the show. In addition, listeners get the knowledge straight from the author's mouth, distilled down to be understandable to a podcast audience. "Until very recently," says Mark Richards, Co-Founder of Swift Press, "if you wanted to hear about a subject in any kind of depth, a book was the [only] place to go." Then came the internet, says Richards, which made research easier; then came the podcast, which gave readers instant, free easy access to the information, but without the work or cost of buying and reading a book. Others aren't so glum. Literary agent John Ash believes it's possible for non-fiction to be make a comeback. "We have such an apocalyptic outlook," he says, "but actually these things are just broadly really cyclical. In the past six months or so there's been a cultural shift away from […] doomscrolling; towards people reclaiming their attention spans." On how to ensure that non-fiction books recover from today's "easily distracted, cash-strapped, podcast-obsessed era?" Richards says, "We're going to have to, as an industry, just make sure that they're f***ing good." Thanks to Jane Freidman for the hot tip.

Do you think that you are going to make any changes because of the unexpected KU payout drop? Today's top story is How to Sell More Books from the Ground Up. Question of the week is Do you think that you are going to make any changes because of the unexpected KU payout drop? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

Top Story: Launch emails that convert https://blog.bookbaby.com/how-to-promote-your-book/book-promotion/high-converting-author-newsletter-examples If you think you're bad at email newsletters, you're not alone, says BookBaby. Many don't seem to know what to say, or when to say it, which often leads to not sending at all, even when they're launching a new book. "Before we get into the examples, it's worth knowing why these [book launch] newsletters convert," says BookBaby. "No matter your genre, [effective book launch] newsletters have five things in common." The first is a reason to open the email; that means a strong, relevant subject line. Once opened, it answers the reader's question of "What's in it for me?" It should help them, give them a sneak peek, or give them something useful. Next, be authentic. Write like an author, not a marketer. "You create deeper connections with your readers by wrapping their hopes, pain, and questions into the narrative and share how your book fits in." Then, give them just the relevant links to your upcoming launch or pre-order, plus maybe a timely link to your most popular series or seasonal promotion they can buy now. The last thing these successful launch emails have is timing; An email newsletter is perfect for teasing your upcoming launch, but don't forget that additional emails are good on launch day, not to mention follow-up emails with bonuses or reminders. Not everyone clicks (or even sees) your first email. BookBaby's simplest example doesn't overthink things. "The subject line can be as simple as 'Preorders open,' while the email body includes a brief story about why you wrote the book. Highlight the benefit to the reader and include the preorder link." If you're featuring limited time bonuses for early buyers or pre-orders, add that, too. Finally, a call-to-action (CTA) suggests that they "Preorder now in your preferred format." Because it's an email, you can includes a P.S., too, with a last-minute reason to purchase, like telling them why they'll enjoy your novel, or fixing a pain point for non-fiction. "This speaks directly to your reader while giving them a simple path to purchase."    Trixie Silvertale is here! https://trixiesilvertale.com/

What is the first step you think you can take toward organization that would actually support your creativity? Today's top story is Getting Your Act Together. Question of the week is What is the first step you think you can take toward organization that would actually support your creativity? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts. Trixie Silvertale is here! https://trixiesilvertale.com/ Getting Your Act Together https://www.writtenwordmedia.com/author-business-organization-2026/  

In what way do you plan on connecting with more authors in your genre and more readers of your genre in 2026? Today's top story is Pre-Order Previews. Question of the week is In what way do you plan on connecting with more authors in your genre and more readers of your genre in 2026? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

What's one action you can take in the next month to help grow your marketing presence? Today's top story is KU Resurgence?. Question of the week is What's one action you can take in the next month to help grow your marketing presence? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

What is one piece of your brand profile that you could go ahead and make an update to? Today's top story is A 2026 Tune-Up. Question of the week is What is one piece of your brand profile that you could go ahead and make an update to? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

What are you leaving behind in 2026? What do you want to let go of that's been holding you back? Today's top story is Break Before Burnout. Question of the week is What are you leaving behind in 2026? What do you want to let go of that's been holding you back? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

What would you like one of your daily affirmations to be for 2026 (possibly in the form of a why question)? Today's top story is Bestseller Checked. Question of the week is What would you like one of your daily affirmations to be for 2026 (possibly in the form of a why question)? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

What is one craft thing that you can focus on and push yourself with your current draft-in-progress? Today's top story is Ask Your Book What It Can Do For You. Question of the week is What is one craft thing that you can focus on and push yourself with your current draft-in-progress? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

What is your big, audacious goal for 2026? Today's top story is The Connected Author. Question of the week is What is your big, audacious goal for 2026? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

Do you audit or assess your author year to see what worked and didn't before starting a new year? Today's top story is More equals less?. Question of the week is Do you audit or assess your author year to see what worked and didn't before starting a new year? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

If your book was picked up for a movie or streaming deal, what would your series premiere launch party look like? Today's top story is Small Screen Dreams. Question of the week is If your book was picked up for a movie or streaming deal, what would your series premiere launch party look like? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

What is the one thing you could do to improve your sales in 2026 but you haven't committed to yet! Today's top story is Help Amazon Help You. Question of the week is What is the one thing you could do to improve your sales in 2026 but you haven't committed to yet! Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

How do you take care of yourself so that you're here to be a part of your business for the long-term? Today's top story is Pen to Paperwhite. Question of the week is How do you take care of yourself so that you're here to be a part of your business for the long-term? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

How are you diversifying your streams of income other than just putting out books? Today's top story is One-Click Translations. Question of the week is How are you diversifying your streams of income other than just putting out books? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

What do you want from your author career? What would fulfill you? Today's top story is Miserable Marketing. Question of the week is What do you want from your author career? What would fulfill you? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

What brings you the most joy in your author career? Today's top story is You get what you don't pay for. Question of the week is What brings you the most joy in your author career? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

What do you want to get out of publishing? Today's top story is Hedge Your Bets. Question of the week is What do you want to get out of publishing? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.