MarTech Podcast ™ // Marketing + Technology = Business Growth

Physical products and packaging are unmeasured marketing channels. Benjamin Claeys is founder and CEO of QR TIGER, a QR code platform, and he explains how the 2027 GS1 Sunrise shifts barcodes to QR codes that connect shoppers to product pages. He covers dynamic QR codes that track scan location, time, and language, and why conversions matter more than scan counts. He also explains how a clear call to action lifts scans 70 to 80%, and how separate codes per placement allow A/B testing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing to AI agents without losing control of your brand or customers. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. She has led Klaviyo's marketing since August 2023, after serving as CMO of GoTo and holding marketing leadership roles at Salesforce for over ten years.Note: the transcript you provided covers only the intro and the closing minutes of the interview, which is a sports-ownership chat. It names no technical strategies or tools, so I left the final "strategies discussed" sentences out instead of inventing them. If you send the full transcript, I'll add them.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers now have to reach AI agents as well as people. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM used by more than 200,000 consumer brands. She has led SaaS and SMB marketing for 20+ years, including senior roles at GoTo and Salesforce. Domenici covers marketing to agents while keeping control of your brand and your customers, and why time in customer success, working on adoption at scale, makes marketers better at their craft.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing to agents without losing control of your brand. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM serving more than 200,000 consumer brands, with 20+ years in SaaS marketing. She explains how to market to agents while keeping control of your brand and customers. She also covers how growing up in the family mortuary business shaped her approach to marketing: listen, build trust, and keep relationships human to human.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing to AI agents without losing brand control.Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. She explains how to market to agents without giving up control of your brand or your customers. A closing lightning round covers her career, including her years at Salesforce.Note: the transcript only includes the intro and a lightning round. It names the topic but doesn't discuss any specific strategies or tools, so I didn't invent any. If you have the full interview, I can write the strategy sentences from it.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.