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© 2024 THRIVE: Your Agency Resource
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Former cause marketing agency owner turned Trauma-Informed Leadership Coach and Conscious Leadership Consultant, Kelly Campbell hosted THRIVE: Your Agency Resource, a video podcast for creative and tech leaders interested in the intersection of conscious leadership and agency growth. Sponsored by E2M Solutions.
164 Episodes
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On the series finale of THRIVE, Fereshta Ramsey talks with Kelly about their forthcoming book, HEAL to LEAD, and how our emotional history impacts the way we show up as leaders.Fereshta Ramsey and I cover these points and more:Reflecting on the end of the podcast and creating space for future opportunities;The need for willingness and courage in trauma healing;Empowering clients to understand that the key to healing and growth is within;The epidemic of "not enoughness" in society; andThe impo...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kyle Prinsloo of FreelanceFam discuss the challenges of growing a business as a freelancer and how a community can make all the difference.Kyle Prinsloo and I cover these points and more:Our initial journeys into freelancing and how it worked for us;The importance of connecting with like-minded peers who have similar goals;Misconceptions about the ideal business structure for freelancers and agencies; What makes a business...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Alyson Caffrey discuss the critical nature of rest and time off for strategic agency growth.Alyson Caffrey and I cover these points and more:Recognizing the signs of burnout in agency owners;Implementing breaks to set boundaries and prioritize self-care;The importance of intentionally building systems and processes;How to get started with a plan for rest as a business owner; andThe benefits of taking time off to recharge.Be sur...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Claire Hutchings discuss an innovative way to market your agency in 2024.Claire Hutchings and I cover these points and more:What agencies get wrong when they think about their own marketing;How to avoid the spikes and drops in content by having a strategic plan;Creating a “hero moment” to help fuel your marketing and generate leads; and The first action to take to think about your marketing differently.Be sure to tune in t...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.Ben Guttmann and I cover these points and more:How we experience fluency in messaging as consumers;The difference between complicated and complex;Five design principles to achieve the goal of fluent messaging; andFocusing on benefits, not features, to resonate with an audience.Be sure to tune in to all the ...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Josh Irons discuss the power of story to differentiate your agency from its competitors. Josh Irons and I cover these points and more:How to extract differentiating factors for clients;The importance of focusing on your strengths as an agency leader;How outsourcing and partnerships support agency growth; andBuilding a symbiotic relationship with a white-label partner. Be sure to tune in to all the episodes of THRIVE t...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Nate Freedman discuss collaborating with your so-called competition to increase referrals, business growth, and relationships.Nate Freedman and I cover these points and more:Why we should lean into collaborating with competitors;The power of connecting with competitors to refer business; How a competitor connection may actually lead to an acquisition; andThe impact white label partnerships can have on business growth.Be su...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Adrian Koehler discuss the roles that self-leadership and healing play in helping agency owners become better leaders.Adrian Koehler and I cover these points and more:Why taking responsibility is important in self-leadership;How ego plays into our survival, and how we can overcome but not escape it;The role of childhood trauma in a leader's ability to regulate emotions;Ways in which leadership is a healing journey for us and ou...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Nikki Rausch discuss how the art of selling is fundamentally about developing mutually beneficial relationships.Nikki Rausch and I cover these points and more:How sales is a collaborative conversation with another person;What NLP is and how it’s used in business development;A step-by-step framework for creating ease in a sales conversation;How to be flexible in the business development process; andFive steps in business develop...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Dante Pannell discuss what it means to prioritize a healthy, disciplined mindset so you can show up as an authentic leader.Dante Pannell and I cover these points and more:How discipline can be a gateway to freedom;Understanding the through-line between your values and how you operate;The importance of trusting yourself to truly show up as you;How monotasking vs. multitasking can help create discipline; andHow to create a gentle...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kat Kennan unpack the importance of trauma-informed marketing and discuss practical ways to start thinking differently about your clients’ creative campaigns.Kat Kennan and I cover these points and more:What is trauma-informed marketing, and why is it important?;Clear examples of brands that market through a trauma-informed lens;Cementing brand loyalty by making your customers feel seen;Trauma-informed marketing as a company re...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kristy Yoder discuss how leaders can delegate tasks effectively by empowering new or existing team members and setting them up for success.Kristy Yoder and I cover these points and more:Why agency leaders talk themselves out of delegation;How to start delegating if you’re unfamiliar or if it feels easier to do things yourself;Deciding on your non-negotiables when you are looking to hire someone;Effectively communicating feedbac...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Jeffrey Shaw discuss how personal development strategies help us to increase our capacity to grow our creative agencies.Jeffrey Shaw and I cover these points and more:How personal development work increases our capacity;The difference between following your passions versus doing what you’re great at;What “the deserving ceiling” is and how it impacts our work;The cross-section of entrepreneurship and personal development;How to ...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Jarrett Thomas discuss the level of intention and authenticity needed to create reciprocal business relationships. Jarrett Thomas and I cover these points and more:Why outdated sales tactics and methods no longer work;Creating connections with people to generate more revenue;The biggest challenges in sales today; The importance of authenticity in content marketing;Why relationships are the key to an effective ‘sales p...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Marquis discuss how agencies can build culture through efficiency instead of feeling like they are at odds with one another.Marquis Murray and I cover these points and more:What we miss out on by thinking of culture and efficiency as competing options;How to notice moving back toward old patterns and how to adjust;The power of saying ‘no’ to protect your mental health and leading by example; andWhat you can start implementing t...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Martin Palethorpe discuss how agency leaders can go deeper on their journey toward more conscious leadership.Martin Palethorpe and I cover these points and more:What “conscious leadership” means, and how it influences many aspects of our lives;How agency leaders can practice conscious leadership with their clients;The role that fear plays in our journey as awakening leaders;How 70% of our work is about unraveling the grip of tr...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Lola Bakare discuss what is actually at the core of responsible marketing for agency leaders today.Lola Bakare and I cover these points and more:Creating a positive ripple effect with responsible marketing that lives on past the event;Realizing the opportunity we have as marketers to make the world better;Understanding what it looks like to include the underserved or ignored with our marketing;What happens when brands choose to...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Brad Williams of North Node Consulting explore how astrology can play a role in helping leaders ground into their innate gifts and better harness the wisdom of their teams.Brad Williams and I cover these points and more:How astrology makes sense of the order and chaos in our lives;Using your team member’s age or birth chart to better understand them;Ways that leaders can use their own chart to be organically of service to our t...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Lisa Bragg discuss how being even more authentic leads to magnetizing the right connections and attracting ideal clients.Lisa and I cover these points and more:Realizing that there are multiple ways to grow an agency authentically;The importance of self-advocacy when talking to your prospective clients;Why agency leaders should be focused on earning trust instead of building trust;How to open the line for authentic communicatio...
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Chris Bantock discuss extracting agency owners from their firms to create more space for leader independence.Chris Bantock and I cover these points and more:Why people fall into the trap of being in the day-to-day of running an agency;How to transition from founder to agency owner to visionary leader;Strategically extracting yourself from the business based on your long-term goals;The importance in creating a self-sustaining le...
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