The Personal Trainer Mentor Academy Podcast

Time; 00:38 How should I approach previous cold leads for my group program? I have a load of Facebook contacts that expressed interest and I've messaged about previous intakes without reply, how can I warm them up and not just send another salesy message about joining the intake? Time; 3:45 What is a common mistake when making a lead magnet? Time; 6:07 What is the best way to take leads received through a giveaway, FB ad etc through a kind of 'process of elimination' so you end up with a smaller bunch of people at each stage and finish with a list who are more likely to buy? Time; 7:45 What advice would you give to someone starting a mailing list and would you say 1 email a week is enough to show knowledge and value to potential clients? Time; 9:55 When a client leaves I have an overwhelming feeling of failure, like i've not done enough or that Im not good at my job etc. How can I overcome this to make sure it doesn't effect other areas of my business? Time; 13:20 What's your least favourite part of running a business? Time; 16:13 What are your thoughts on taking risks and the idea of manifestation? Time; 22:08 Have you got any recommendations for bitesized coaching learning? I like the look of Layne Nortons 'REPS' magazine subscription. I'm thinking something I can read / listen to for 10-15 mins per day to improve my knowledge and stay current with latest research etc. Time; 26:00 I love automating the business as much as possible but sometimes I feel like I'm missing that personal touch in the initial interactions when a new lead comes into the business, especially if cold. Have you come across any automations that can bring in the more personal element? I'm thinking in particular voice messaging - a simple hello via whatsapp when someone comes in as a new lead in mailchimp. Or a video in mailchimp. I'm now riffing but anything you have tested? Time; 28:45 How do I get clients to engage more in client events such as meet up walks, etc? I always think it would be great to get them to all meet but I face a lot of resistance with them all being busy with work, kids, etc? Is it just a case of giving more notice than a few weeks? Time; 31:00 I worry a bit about my weekly 1:1 online client check in feedback videos (loom recordings). I think I go on too much, 10 to 20 mins sometimes. I have tried to record short videos but I do seem to keep chatting on. I haven't had any bad feedback from my clients about my feedback being too long so is not a massive worry. What would your thoughts be on this? any advice on client weekly feedback in general ? Thanks Time; 34:41 What are the most important things to have have / do to build community in your business?

20% off Coaches Conference tickets using code PTMA23 here Time; 3:20 Would you count sales for a paid group into the conversions on the dashboard or leave that for repeat clients only? Time; 8:08 Now it's double digits in November, I feel this is semi acceptable to ask...What's your favourite Christmas movie? Time; 9:28 How would you recommended tackling lack of concentration when facing the important yet tedious tasks? Regardless of how much I tell myself they’re important and need to be done, I find myself staring at the screen thinking “where the fuck do I start with this clusterfuck?!” Thank you very much Time; 13:!2 How are you's feeling about the upcoming conference? Time; 15:47 How to use the feedback from a client survey to make your service better? Time; 18:00 I can't see myself not ever reinvesting into my own development. I guess I'm just curious, do you both still invest in your own development such as having a mentor or taking courses? Time; 19:06 Did you ever feel like you were too focused on gaining clients for the sake of money & numbers instead of focusing on delivering results? If so, how do you find that balance? Is it wrong to feel that way sometimes? Time; 23:50 What would you put in 'Room 101' from the fitness/ PT industry today? Time; 28:20 Should I run a competition and give one place away for the 4 weeks fat loss challenge by asking people to share in their story and tag to get more reach? Time; 29:40 Importance of getting online clients from sociasl as opposed to just GF?

This week we tackle five coach-maker topics: how often to re-confirm Ts&Cs (and why retention cycles matter), the shift from “instructor” to “coach” to build truly self-sufficient clients, choosing the right paid-ad objective (awareness vs lead gen vs offer), the one move to get ahead of January (stacking high-volume lead magnets + nurturing), and what actually belongs on a simple, high-converting landing page. Expect straight talk, practical scripts, and a nudge to stop chasing vanity and start building pipeline.Timestamps00:00 Cold open, chaos & intros01:04 Q1 — How often to re-iterate Ts&Cs? (tie it to average retention)03:14 Q2 — Coaching for self-sufficiency (questions > instructions)07:39 Q3 — Paid ads: awareness, lead magnet, or straight offer? (it depends on objective)10:35 Q4 — One thing to get ahead of New Year (lead magnets + nurture + positioning)13:38 Q5 — Client won’t train hard: bias, priorities & intensity coaching17:27 Q6 — Do landing pages need loads of info? (the 5-block skeleton)20:06 Wrap & conference one-day ticket £79 (Friday)

Key topics & takeawaysFront-end offer pricing: Price by touch-points (hands-off vs semi-personalised vs personalised) and anchor near your core offer to reduce conversion friction.Cost control near VAT threshold: Audit fixed vs non-fixed costs; weigh each item’s ROI and time saved. Decide whether to absorb, pass on, or phase VAT via planned price lifts.Measuring social media: Prioritise conversations and intent signals (DMs, replies, saves, shares, profile taps) over vanity likes. Enjoyment matters for consistency.Lead magnet success: Two lenses—(1) metrics versus target (downloads, list growth, conversions) and (2) did it energise you? Usually it’s the positioning and volume of promo, not the asset, that needs work.What to make next: Don’t reinvent; productise what you already coach. Turn your last 5–7 client fixes into a checklist, 5-min video, or mini accountability plan.Posting twice a week: Favour reels for reach and connection; use Stories for context and personality. Add clear CTAs to longer-form value (email list, podcast, lead magnet).Timestamps; 00:01 Intro — “PTMA Radio Breakfast Show” vibes00:45 Hyrox judging saga: the white line, the ankle grab, and penalties02:13 Q1: How to price a front-end offer? (touch-points & anchoring to core offer)04:06 Sky’s caution: don’t undervalue your core by over-delivering cheaply04:45 Q2: Where to cut costs to improve profit / stay under VAT threshold?05:27 Fixed vs non-fixed costs; ROI vs time trade-offs07:52 VAT options: absorb, pass on, or phase price increases09:28 Half-term chaos + travel chat: Australia, New Zealand, Japan10:59 “When is Ant’s cookbook going live?” (pamphlets, Christmas tree campaigns)12:24 Q3: How do you gauge social media success? (conversations > likes)15:24 Sky: some “low-metric” posts start the best DMs; enjoyment matters17:28 Q4: How to assess a lead magnet — tweak, repeat, or bin?21:02 Nik: it’s usually the marketing, not the magnet22:35 Ant’s example: move the CTA up, increase mentions → downloads double23:40 Q5: What should my next lead magnet be? (mine your current coaching)26:20 Q6: Two posts a week — reels or carousels? (reels, then Stories context)29:44 Ant’s “14-page” content confession30:42 Quick-fire: dream podcast guests (Ilona Maher, Ross Edgley)33:08 UFC chat: eye poke controversy, intent vs tactic36:39 Boxing shout, “PTMA Fight Review” idea, playful outro37:06 Sign-off

Nik, Ant and Sky dig into what to actually do in Q4: the small-group PT model Sky would run today (and realistic earnings), whether to end a front-end offer right before Christmas (yes), how to handle a management environment you’re starting to dislike, when “tough love” backfires and what to do instead, what to expect from your first paid ad (spoiler: creatives make or break it), how to start online from zero by building in public, practical retention plays heading into the holidays, plus a candid riff on the Enhanced Games and a PTMA Conference update ⁠Coaches Conference tickets here⁠Timestamps; 00:00 – Cold open + chaos as usual01:00 – Where PTMA’s headed (more coaching depth > agency model)03:25 – If we went back to PT: Sky’s small-group model & £5–6k/month06:00 – Disliking your environment? How to handle management like an adult08:48 – Should a front-end offer finish right before Christmas? (Yes, and why)11:00 – “Tough love” vs. communication breakdown: objective signs & boundaries17:32 – Your first paid ad: expectations, creatives, and constant testing21:06 – “Balanced lunches” → a smart way to use AI for client meal ideas23:12 – Starting online with zero clients: build in public, test offers, lead magnets26:29 – Retention & engagement through Nov–Dec: future-pacing & planning30:07 – The Enhanced Games: performance, money, and messy incentives38:05 – PTMA Conference update: one-day Friday ticket & bigger room

Ant and Sky are back (minus Nick… who still refuses to take a holiday).This week, they tackle the questions every coach should be asking right now — from building a new audience to planning launches, avoiding complacency, and creating offers that actually convert.They cover:💡 How to transition from PT to nutrition coaching without losing your audience🎯 The real difference between a lead magnet and a front-end offer (and which to use when)🗓️ Why waiting for January is one of the biggest mistakes you can make📈 How to track your metrics like a pro and find untapped growth opportunities🤝 Turning “Can you write me a meal plan?” into a genuine coaching conversation💌 Why your email list > Instagram followers🚀 The easiest way to stay consistent with daily tasks and marketing🧠 Why “done-with-you” systems beat “done-for-you” every time for long-term client retentionIt’s equal parts strategy, mindset, and reality check — perfect for PTs and coaches who want to finish the year strong and start 2025 ahead of the pack.Chapters00:00 Introduction and Host Dynamics00:54 Transitioning Focus: From Personal Training to Nutrition07:03 Effective Lead Magnets: Strategies for Success10:41 Timing Your Launch: November vs. January12:48 Avoiding Complacency: Maintaining Momentum in Success16:27 Responding to Nutrition Plan Requests: Building Relationships21:45 Untapped Opportunities: Metrics and Marketing Strategies25:42 Building Connections Beyond Social Media26:38 The Importance of Landing Pages and Email Lists28:33 Differentiating Coaching Services in a Crowded Market30:21 Strategic Marketing Planning for Coaches31:40 Daily Task Management for Coaches35:32 Creating Effective Front-End Offers for Clients40:52 The Value of Done-With-You Systems for Client Retention

Timestamps00:00 Introduction and Guest Introduction00:43 Building a Structured Content Plan08:09 Engaging Your Audience on Social Media14:18 Compartmentalizing Client Issues16:56 Learning from Mistakes21:21 Marketing Multiple Services24:56 The Role of AI in Coaching31:55 Conclusion and Final ThoughtsSecond wave of early bird tickets for the Coaches Conference2025 tickets here!

Come spend two days with us learning, connecting, networking and upskilling yourself as a coach and business owner ... click here for more infoTimestamps; 00:00 Introduction and Morning Banter01:21 Increasing Engagement on Social Media Stories05:37 The Hustle: Does It Ever Stop?06:43 Being Aggressive in Content Creation09:12 Restarting Your Career: What Would You Change?11:45 Anticipating New Speakers at Events13:56 Life After Death: A Lighthearted Discussion15:11 Best Online Purchase Hooks for Cold Leads16:50 Underrated Benefits of Being a Coach18:53 Rebranding Your Business: Key Focus Areas20:33 Doubts About Niche and Market Fit

Chapters00:00 Introduction and Welcome00:54 Understanding Client Questions on Fat Loss05:29 Effective Communication and Client Engagement09:09 Managing Guilt and Client Expectations11:59 Exploring Client Goals and Coaching Techniques15:32 Implementing Educational Initiatives for Clients17:25 Client Commitment Strategies19:45 Planning Community Challenges22:58 Addressing Questions and Conference Promotion

Chapters00:00 Introduction and Weekend Recap03:26 Effective Follow-Up Strategies After a Giveaway06:54 Re-engaging Old Clients: Best Practices10:28 Working with a Business Partner vs. Self-Employment14:24 Maximizing Impact from a Rebrand18:54 Launching a New Product: Key StepsTakeawaysFollow up after a giveaway with nurturing and value.Reaching out to old clients should be a regular practice.Working with a partner can share the workload but requires alignment.Be genuinely curious about your clients' needs.Expectations from a rebrand should be clearly defined.Involve your audience in the rebranding process.Communicate your values clearly during a rebrand.Understand the gap your new product fills in the market.Be excited about your offerings to engage others.Clear objectives are crucial for successful product launches.

Some takeaways from todays episode ... TakeawaysThe importance of effective communication with clients.Recognizing when to end a coaching relationship.Strengths and weaknesses play a crucial role in coaching.Setbacks are part of the business journey; resilience is key.Follow-up processes can enhance client engagement.Engagement on social media requires a mix of content.Testimonials should be marketed creatively and effectively.Public speaking comfort can improve with practice and belief in content.Building relationships through relatable content is essential.Understanding client needs is vital for successful coaching.Chapters00:00 Introduction and Event Recap06:02 Client Relationships and Communication11:56 Finding Clarity in Life Goals18:18 Engagement Strategies for Social Media24:54 Marketing and Rebranding Strategies32:48 Public Speaking and Comfort Levels

No one really tells you how to deal with set backs in a coaching business. Chapters01:32 Overcoming Setbacks and Building Confidence07:20 The Importance of Client Communication11:07 Managing Illness as a Self-Employed Coach16:56 Integrating Clients into Group Settings21:54 Rebranding for Niche Focus24:35 Networking and Building ConnectionsSeptember PTBT is now live click here to apply

Chapters00:00 Introduction and Weekend Highlights02:33 Marketing Strategies for Online Coaching05:12 Building Social Media Following07:57 Engaging Audiences for Launches10:49 Understanding Pain Points in Marketing13:43 Gym Pet Peeves and Lighthearted Banter16:39 Balancing Business and Personal Life21:22 Navigating Remote Work and Personal Values23:12 Managing Expectations and Time Efficiency27:58 Defining Success in Business33:05 Effective Email Marketing Strategies37:52 Final Thoughts and Reflections

TakeawaysUnderstanding client objections is crucial for effective communication.Identifying as part of the health industry can enhance client relationships.Automation can streamline client onboarding processes.Honest conversations can lead to positive outcomes when ending client relationships.Assessing business phases is essential for new mentorship participants.Having systems in place can help maintain control over your business.A program name can aid in client understanding but isn't strictly necessary.Social media content should be tailored to the target audience.Frustrations in work often stem from communication and technology issues.Adapting nutrition advice requires understanding the client's cultural background.Chapters00:00 Introduction and Overview01:09 Navigating Client Objections on Pricing05:22 Unpopular Opinions in the Fitness Industry07:11 Automating Landing Pages and Client Onboarding08:04 Deciding to Stop Working with Clients11:07 Prioritizing Tasks in Mentorship12:46 Feeling in Control of Your Business14:05 The Importance of Program Naming17:05 Content Creation for Social Media18:43 Frustrations in Weekly Tasks21:37 The Hot Dog Debate22:48 Converting Leads to Sales26:31 Adapting Nutrition Advice for Diverse Diets29:18 Mastering Sales During Consultations

TakeawaysInstagram is a valuable resource for programming knowledge.Fitness challenges can enhance client engagement and community.A consistent marketing plan is crucial for personal trainers.Clients often take time to engage, so patience is key.Investing in marketing efforts can yield long-term benefits.Habit-based challenges can help clients improve their routines.Social media should showcase both personal and professional aspects.Regular content output is necessary for online visibility.Engaging clients in decision-making can increase participation.Personal trainers should not compare themselves to established influencers.Chapters00:00 Introduction and Context01:29 Instagram Accounts for Programming Knowledge04:38 Client Challenge Ideas06:45 Marketing Strategies for Personal Trainers

A quick shorter session this week....focal point was the questions around "sales calls" which has been knocking about a bit on social media recently.Time Stamp00:00 Introduction and Overview01:06 Future Guests and Networking03:01 Advice and Personal Growth04:47 Productivity Habits and Routines08:32 Managing Task Overload and Anxiety11:26 Difficult Decisions and Saying No15:54 Sales Calls and Business Context19:17 Closing Thoughts and Social Media Insights

be careful of your ear drums at the start! show notes and time stamps here > 00:00 Introduction and Red Flags in Hiring Coaches01:58 Marketing Strategies and Client Engagement04:38 Maintaining Motivation in Repetitive Topics06:47 Client Retention Strategies During Summer09:11 Incentives and Client Challenges11:35 Navigating Gym Choices and Business Growth13:47 Staying Aligned with Your Mission15:46 Personal Motivation and Coaching Purpose17:28 The Journey into Coaching18:46 Innovative Strategies for Social Media Engagement20:53 Navigating Niche Changes in Coaching23:50 Addressing Body Image and Scale Obsession27:09 Finding Joy in Coaching28:32 Refining Your Brand and Offerings30:30 Marketing Beyond Local Boundaries32:12 Content Strategies for Increased Reach

In this episode of the PTMA podcast, we have a lively discussion about our experiences in coaching, the transition to online coaching, and the importance of maintaining in-person interactions. We explore the challenges of executing new ideas, the significance of introducing new programming blocks effectively, and the strategic considerations behind social media presence. The conversation also delves into the traits that distinguish high performers in the fitness coaching industry, emphasizing discipline, accountability, and the willingness to work during unsociable hours. Timestamps ;00:00 Introduction and Team Dynamics01:45 Reflections on Coaching Fitness Clients06:14 Overcoming Doubts in Idea Execution09:10 Introducing New Programming Blocks14:17 Social Media Strategy: New Accounts vs. Existing Accounts17:23 Traits of High Performers in Fitness Coaching18:27 Understanding Metrics and Personal Branding21:25 Proudest Gym Achievements and Performance Focus22:56 Essential Skills for Online Business Success27:40 Overcoming Self-Doubt and Taking Action32:12 Improving Email Open Rates35:25 Client Challenges and Feedback Mechanisms

Today on our "monthly break" from Q&A, we talked about a challenge we are putting on for coaches. Recently the crippling overwhelm and comparison to other coaches has affect quite a few mentee's that we work with. Therefore, we came up with a 30 day content challenge for coaches to give them a kick up the ass, and get momentum and action taking to a whole new level. It is completely FREE and any coach can join.We kick off on the 30th June. The 30-day social media challenge aims to boost consistency for coaches.Repetitions in posting help build confidence and efficiency.Coaches often struggle with overthinking their content.Finding one's voice is crucial for effective engagement.Community support can motivate coaches to take action.Client check-ins should focus on key areas for improvement.Scaling a coaching business requires reevaluating service delivery.Reactive changes to pricing or services can be detrimental.Reflecting on client loss can provide valuable insights.Consistency in social media can lead to better client interactions.Want to join? Simply join the free Facebook group here

SummaryIn this episode of the Shit House Podcast, the hosts discuss various topics related to personal training, business strategies, and productivity. They explore considerations for moving gyms, prioritizing tasks, maximizing client engagement through group chats, and the importance of email marketing. The conversation also touches on managing inquiries when capacity is full, maintaining productivity, and establishing efficient coaching systems. In this engaging conversation, the hosts explore a variety of topics ranging from the light-hearted debate of whether cereal qualifies as soup to the more serious discussions on time management, the integration of AI in business, effective lead generation strategies, and the financial stability of self-employed professionals. Each segment offers valuable insights and practical advice for listeners navigating these themes in their own lives and careers.Chapters00:00 Introduction to the Shit House Podcast02:55 Considering a Gym Move: Key Factors06:01 Prioritizing Tasks and Projects08:53 Maximizing Client Group Chats11:52 The Value of Emails in Business15:00 Keeping Inquiries Warm When Capacity is Full18:00 Managing Productivity and Motivation24:05 Starting a Personal Training Business in a Gym26:59 Coaching Systems for Efficiency31:20 Cereal: Soup or Not?33:30 Time Management in Business37:18 Embracing AI in Business44:38 Lead Generation on the Gym Floor51:36 Financial Stability as a Self-Employed ProfessionalTakeawaysConsider client accessibility when moving gyms.Evaluate the positives and negatives of a gym change.Identify what drives the decision to change gyms.Prioritize tasks based on urgency and importance.Engage clients in group chats to foster community.Emails are a valuable communication tool for businesses.Provide value in emails to avoid them being seen as junk.Keep inquiries warm with low-barrier offerings.Recognize that productivity levels will fluctuate.Establish systems to automate routine tasks. Cereal is not considered a soup due to its cold nature.Effective time management involves understanding task durations and prioritizing accordingly.AI can significantly enhance business efficiency and should be embraced.Lead generation should be viewed as a service to help others, not just a sales tactic.Financial stability as a self-employed individual requires understanding personal finances and managing income effectively.Regularly reviewing the effectiveness of marketing strategies is crucial for success.AI tools can assist in content creation and organization, but should not replace personal creativity.Customer service in a gym setting should be approached with a mindset of helping others.Self-employed individuals can achieve financial stability with the right strategies and mindset.Living within one's means is essential for financial health, regardless of income level.PS If you got the end of the episode, email us the phrase from sky!!! admin@ptmentoracademy.com