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Mareketing and business strategies for small business success. We share the finest of details on the tried and tested marketing strategies to generate more customers. We also interveiw successful business owners about their approach. Enjoy the show!
378 Episodes
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AI is changing how people find businesses — and if you’re not showing up in AI recommendations, you’re invisible. In this episode, Kevin chats with Justin Meadows, founder of TunedWP, about the shift to AI SEO and how to position your business as one of the 3–5 recommended providers AI tools suggest.
Justin breaks down the essential steps: niching your message, building EEAT signals, and structuring your content in a way AI trusts.
In this episode, you’ll learn…
Why traditional SEO is fading and AI SEO is taking over
How to niche down so AI sees you as the perfect match
The EEAT formula for expertise, authority, and trust
How to create conversational, FAQ-style content AI prefers
The “Topic Domination” approach to becoming the go-to industry resource
Connect with Justin Meadows at TunedWP.com
Or on LinkedIn: https://www.linkedin.com/in/justin-meadows/
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas TeamThe post S15 EPISODE 22: How to Rank in AI Search: AI SEO Strategies with Justin Meadows first appeared on Basic Bananas.
What would you do if your business lost 75% of its revenue overnight? In this episode, Kevin Bees sits down with Alexis Sikorsky, a profit maximisation expert who not only survived the 2008 crash but went on to sell his software company for over $100 million.
Alexis shares the real, behind-the-scenes lessons on scaling, crisis management, and navigating private equity — the stuff founders rarely hear until it’s too late.
In this episode, you’ll discover…
Why every business needs a 9-month war chest
How to spot private equity red flags before signing the deal
Why long-term plans fail, and why 4-year strategies work
The surprising $40M exit target most founders should aim for
How virtual C-suite teams help $8-10M companies scale faster
Connect with Alexis Sikorsky at asikorsky.com
Or on LinkedIn: https://www.linkedin.com/in/asikorsky/
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas TeamThe post S15 EPISODE 21: How a 75% Revenue Collapse Became a $100M Exit with Alexis Sikorsky first appeared on Basic Bananas.
What’s really happening when your customers walk through your doors or call your team? You might think your service is on point, but without a clear picture, you could be losing sales without even knowing it. In this eye-opening episode, we’re joined by Jen Wells, a leading Mystery Shopping and Customer Satisfaction Specialist and the founder of Above Benchmark. With over 23 years of experience in this space, Jen reveals how businesses can boost revenue by mastering their customer experience.
In this episode, you’ll discover…
What mystery shopping really is (and it’s not just for fast food chains!)
How mapping your ideal customer journey can expose gaps in your customer experience
The three biggest challenges holding back growing businesses
Shocking real-life insights uncovered by mystery shoppers
Practical steps you can take today to improve your customer experience
To connect with Jen Wells, please visit abovebenchmark.com.au
Or connect with her on LinkedIn: https://www.linkedin.com/in/jenwells01/
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas TeamThe post S15 EPISODE 20: How Mystery Shopping Can Skyrocket Your Sales with Jen Wells first appeared on Basic Bananas.
How do luxury brands like Louis Vuitton and Gucci stay relevant in a fast-changing world? According to Ameen Nassiri, it’s all about understanding your customer’s evolving expectations and delivering unforgettable experiences. As the founder of SPS Worldwide, a full-service production powerhouse, Ameen has spent 24 years helping top-tier brands adapt to seismic shifts in consumer behaviour, from image-driven purchasing to the demand for authenticity and emotional connection.
In this episode, you’ll discover…
Why industry lifecycles matter and how to know when it’s time to evolve.
The shift from image to authenticity in luxury marketing and beyond.
How AI and tech are shaping the future of brand activations.
The power of micro-testing
Ameen’s top entrepreneurial lessons gained over 24 years of running a successful company.
To connect with Ameen Nassiri, please visit:
https://www.linkedin.com/in/ameen-nassiri-2178018/
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas TeamThe post S15 EPISODE 19: Brand Activations, Industry Lifecycles & Creating Authentic Experiences with Ameen Nassiri first appeared on Basic Bananas.
Why do so many women feel uncomfortable talking about money? What if money didn’t have to be stressful?
In today’s empowering episode, we’re joined by Jen Richardson, founder of 123 Financial Group and Got Money Honey. Jen is on a mission to help business owners and women rewrite their money stories and create lasting wealth through financial literacy.
In this episode, you’ll discover…
How your early money beliefs may be holding you back and how to uncover those.
The impact of fear and how to go from financial anxiety to financial literacy.
Practical steps to take control of your finances (including the “running away from home” account!)
How to set up smart bank accounts for every part of your life.
Why financial literacy is the ultimate legacy you can leave for your loved ones.
To connect with Jen Richardson, please visit 123 Financial Group or check out the best financial literacy program for women, Got Money Honey.
Happy listening!
To discover more insights, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas TeamThe post S15 EPISODE 18: Money Mindset Makeover: How to Build Wealth, Confidence and Financial Freedom With Jen Richardson first appeared on Basic Bananas.
Did you know your brain scans every single room you walk into, often in less than a second? From the colours on the walls to the scent in the air and even the beat of the background music, your senses are constantly influencing how you feel, think, and act. In this fascinating conversation, we explore the science and art of sensory wellbeing and how subtle tweaks in your environment can boost focus, creativity, and performance, both in life and business.
In this episode, you’ll discover…
🏡 The role of environmental psychology and how spaces shape our mood, focus, and energy.
🧹 Why clutter-free doesn’t mean empty and how the right balance of stimuli improves productivity.
🎼 How music tempo changes the way customers shop and clients feel.
🌿 Why simpler scents are more effective and how they can increase sales and engagement.
💡 Practical tips for creating spaces that energise, calm, and inspire.
Give your brain time to breathe, it’s in these moments of free-flow thinking that you’ll find solutions.
Make sure to grab a copy of Come to Your Senses by Ngahina Richards on Amazon now.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas TeamThe post S15 EPISODE 17: Come to Your Senses – Mastering Sensory Wellbeing for Life and Business With Ngahina Richards first appeared on Basic Bananas.
Is your marketing turning heads, but not converting? In a world of flashy funnels and endless ads, the real magic happens after someone clicks. In this energising episode, we chat with Brendan Lee, founder of Be Digital Group and Freedom Bunch member, about the powerful intersection of numbers, narrative, and conversion. From tailoring lead magnets to qualifying leads, Brendan shares what it really takes to go from first click to raving fan.
In this episode, you’ll discover…
✨ How to map content to conversion with precision.
❌ What most businesses do wrong when it comes to A/B testing and how you can avoid wasting money.
💘 The “dating strategy” of marketing.
📩 How to choose the right lead magnets (and titles!) for your audience.
💡 Why ROI starts with clarity: How to reverse-engineer your results.
To connect with Brendan, please visit bedigitalgroup.com or connect on LinkedIn
Happy listening!
To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas TeamThe post S15 EPISODE 16: How to Turn Clicks into Clients: Conversion Marketing with Brendan Lee first appeared on Basic Bananas.
Ever feel like you’re spinning your wheels, stuck in a loop of self-doubt and second-guessing? Suzy Jacobs has been there, and now she helps others break free. Self-employed since 19, Suzy transformed her own story and now empowers business owners to do the same. In this episode, she shares how to understand your story to get unstuck.
In this episode, you’ll discover:
The common roots of feeling stuck and how to identify them.
Why your personal narrative shapes your reality, and how to rewrite it.
Suzy’s four-step framework: Identify, Intercept, Anchor, Act
How to align your values with your actions for sustainable transformation.
Suzy’s book recommendations:
Personality isn’t permanent- Ben Hardy
The Brain that Changes Itself – Norman Doidge
Inward – Yung Pueblo
The power of story- Jim Loehr
Sapiens Yuval Noah Harari
To connect with Suzy Jacobs, please visit suzyjacobs.com or her LinkedIn profile.
Happy listening! 🎧
To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas TeamThe post S15 EPISODE 15: How to get unstuck with Suzy Jacobs first appeared on Basic Bananas.
Feeling overwhelmed by the constant pressure to be “busy”? 😩
Ever catch yourself reacting to emails and notifications instead of focusing on what actually matters?
In this energising episode, Kevin sits down with high-performance coach Jay Pottenger to blow up the myth that burnout equals success. You’ll get simple (and science-backed) habits to boost focus, ditch the stress spiral, and actually enjoy building your business. 🚀
In this episode, you will discover:
✅ How to swap hustle-mode for purpose-mode
✅ The power of EQ in leadership
✅ A breathing technique to zap stress in 60 seconds
✅ Daily rituals of the world’s top performers
Connect with Jay on LinkedIn and EQ Minds.
Want to join us at The Experience Summit in October? RSVP here
Happy listening! 🎧
To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas TeamThe post S15 EPISODE 14: High-Performance Habits for Business Owners with Jay Pottenger first appeared on Basic Bananas.
In this inspiring episode, we explore why women often take a unique approach to building business relationships and business collaborations, how shared values can make or break a collaboration, and why regularly refreshing your strategy keeps you ahead of the game!
In this episode, you’ll discover:
🌱 The importance of adopting an abundance mindset when seeking collaborations
🤝 Why aligning values is crucial for successful partnerships
👩💻 How to effectively reach and engage a female audience
💬 The fascinating similarities between how women form personal and professional connections
🔍 How regular SWOT reviews focused on opportunities and threats can keep your strategy sharp
Here is the link to How to Network with Confidence.
Business in Heels mentor mornings run in Sydney, Melbourne, Geelong, Brisbane and online, ensuring women can access the affordable mentoring they need.
Connect with Lisa
Want to join us at The Experience Summit in October? RSVP here.
Happy listening!
To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas TeamThe post S15 EPISODE 13: How to Build Powerful Business Collaborations and Reach the Female Market with Lisa Sweeney first appeared on Basic Bananas.
What’s your end game? Whether you’re aiming for a strategic sale, a financial windfall, or a smooth succession, this episode dives deep into the business exit process, packed with practical advice on how to exit with confidence and maximise value—and what happens post-exit.
In this episode you’ll discover:
How to define your end goal and the reputation you’ll need for a successful exit.
What criteria to set for your ideal exit, from capital requirements to involvement post-sale.
How to scale and optimise your business for exit with clean books, strong leadership, and solid processes.
What hurts valuation and how to avoid common pitfalls.
To connect with Bruce, you can find him on LinkedIn or via his website.
Happy listening!
To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas TeamThe post S15 EPISODE 12: How to Plan a Successful Business Exit with Bruce Eckfeldt first appeared on Basic Bananas.
Still clinging to outdated B2B sales tactics that just don’t cut it? Most businesses are stuck following so-called ‘proven’ strategies that actually sabotage their success. In this episode, we shake things up with sales expert Richard Walton, who exposes the biggest sales myths, most costly mistakes, and the game-changing ways to fire up your team.
In this episode, you will discover:
The sales myths killing your deals—and what to do instead.
A bold ‘old-school’ approach that actually works.
How to ditch the sales pitch and become a trusted partner.
The secret to researching prospects so well they can’t ignore you.
To connect with Richard Walton, please visit: Outsell Sales
Happy listening!
To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas TeamThe post S15 EPISODE 11: Mastering B2B Sales with Richard Walton: The Myths, The Mistakes, and The Motivation first appeared on Basic Bananas.
AI is no longer the future—it’s happening right now, in fact, it has been for years:-). From kids creating books with a few clicks to businesses saving hours with smart tools, artificial intelligence is transforming how we work, create, and connect. In this exciting episode, Franziska sits down with the brilliant Kevin Bees to explore […]
The post S15 EPISODE 10: The AI Boom Is Here – What It Means for You as a Business Owner with Kevin Bees first appeared on Basic Bananas.
LinkedIn isn’t just a social media platform—it’s a 24/7 networking event that can transform your business. With over 52,000 followers, Joe Apfelbaum knows how to leverage LinkedIn to generate leads, make meaningful connections, and grow businesses strategically. In this episode, we’ll explore how to overcome the fear of posting, the power of AI in LinkedIn […]
The post S15 EPISODE 09: The Real Way to Use LinkedIn for Business with Joe Apfelbaum first appeared on Basic Bananas.
What makes a brand stand the test of time? Why do some businesses become household names while others fade into obscurity? In this episode, we dive deep into the art of branding with Tracey Felicidade Jones, a passionate brand builder and creative thinker who has worked with major companies before launching her own branding agency. […]
The post S15 EPISODE 08: The Power of Brand Archetypes with Tracey Felicidade Jones first appeared on Basic Bananas.
Ever wonder why some digital marketing strategies thrive while others flounder? The secret might just lie in nature—specifically, in the life cycle of a turtle. In this episode, we explore the brilliant Turtlehut Life Cycle Marketing Model, a fresh take on building and sustaining a powerful digital presence. Whether you’re starting from scratch or looking […]
The post S15 EPISODE 07: The Life Cycle for Smart Digital Marketing Success with Jim Mitte first appeared on Basic Bananas.
Did you know your business name could be one of your most valuable assets—but only if you protect it properly? In this episode, we’re diving into the fascinating world of intellectual property and brand protection with Simon Rowell, founder of the Innovation Liberation Front. Simon is on a mission to help great ideas thrive, and […]
The post S15 EPISODE 06: How to Protect and Commercialise Your Brand with Innovation Expert Simon Rowell first appeared on Basic Bananas.
Sales is the lifeblood of any business, yet many founders struggle to create a repeatable and scalable sales system. What if you had a playbook to generate a flood of qualified deals and close them with confidence? In this episode, we dive into the B2B Sales Playbook, a tactical guide to building a winning sales […]
The post S15 EPISODE 05: The B2B Sales Playbook with David Fastuca first appeared on Basic Bananas.
When your eCommerce or product-based business starts to grow, handling everything from order fulfillment to shipping can feel overwhelming. Whether you’re packing boxes or managing in-store merchandising, the key to scaling efficiently is outsourcing. In today’s episode, we’ll explore how outsourcing can be a game-changer for your business, scale fast, and help you focus your […]
The post S15 EPISODE 04: How Product-Based Businesses Can Scale Fast with Outsourcing with Rob Harris first appeared on Basic Bananas.
In today’s fast-paced digital landscape, how can businesses seamlessly integrate their marketing, sales, and customer support efforts to provide a unified experience? With the right tools and strategies, companies can take full control of their tech stack, creating a consistent and compelling customer journey from start to finish. Join us as we dive deep into […]
The post S15 EPISODE 03: Mastering Your Marketing, Sales, and Customer Support Tech Stack with Revenue Operations with Christian Geissendoerfer first appeared on Basic Bananas.
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