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Pitched Industries Podcast

Author: Nick White

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Welcome to the Pitched Industries Podcast — where photography meets creative entrepreneurship.


Each week, we dive into the stories, strategies, and struggles of today’s most inspiring and influential creatives. Whether you’re just starting out or looking to grow your freelance business, you’ll find honest conversations and practical advice designed to help you build a sustainable and fulfilling creative career.

From social media and online portfolios to print sales, pricing, and client proposals — we cover what really matters when it comes to standing out and succeeding in today’s competitive creative landscape.


In every episode, we sit down with a guest to unpack the tools, mindset shifts, and lessons that helped them make it work — and how you can apply the same thinking to your own path. We’ll explore how to sell more of your work, connect with brands, grow your network, and stay resilient through the inevitable ups and downs of freelance life.


Subscribe to the Pitched Industries Podcast and start building a creative career that actually works — on your terms.

51 Episodes
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I am stoked to be sharing a conversation I had with the super talented photographer and nomad Michelle Vdjik. Michelle is without a doubt a giant within the fashion photography space. Her photojournalistic style of photography has led her to work with numerous international clients like Savannah Morrow the Label, Authentic Beauty Concept International, Fella Swim, Acacia Swim, and many more. In this episode Michelle Vdjik and I talk about how she got her start in the fashion photo...
I am stoked to be sharing a conversation I had with the extremely talented photographer, athlete, and businessman, Ulrich Grill. Urich is undoubtedly a jack of all trades and a leader within the global photography space. He is an accomplished photographer and athlete as well as founder of the Zoom Productions photo agency, COOPH, and most recently as I'm sure you will all know Red Bull Illume. On this episode, Urich and I talk about how Ulrich got his start in action sports photography, ...
In this episode, Stephanie and I talk about how Stephanie got to photographing some of the incredible stories she has covered to date, outreaching to editorials, working on side hustles, her creative process, advice for photographers starting out now and so much more. Links discussed in the episode: Stephanies Website: http://stephaniefoden.com/ Stephanies IG: https://www.instagram.com/stephaniefoden/?hl=en
In this episode photographer Krystle and I talk about her proactive approach to finding work in the early days, representing yourself online, ambassadorships and if you should be focusing your energy to get them, understanding that everyone has different paths, insight into working with athletes and within the field, advice for people getting started within the industry now and so much more. Links discussed in this episode: 2020 Photo Comp: https://pitchedindustries.com/2020-photo-com...
I hope you all have had a good last few weeks and I am stoked to be sharing a conversation I had with the amazingly talented photographer, filmmaker and author Ben Moon. If you are at all interested in rock climbing, surfing or portrait photography there's a pretty good chance you have come across some of Ben's work before. Ben's ability and approach to storytelling and photography has led his work to feature in the highly regarded Patagonia catalogs for the last 17 years as well all ov...
On this episode Beverly, Dereck and I discuss how they got started out in the photography and filmmaking industries, changes they have seen within the industry, how important it is to have an opinion on things happening in our world today, destructive values that governments have about wildlife, talk about the disconnect that younger generations have with wildlife and wild places, their creative process of storytelling and so so much more. Links to things discussed in episode: 13 Ways To Se...
On this episode Zak and I will be talking about how he got into photography, tips and advice for photographers about shooting from the water, transformations he has seen within surf editorials over the past decade, the importance of challenging yourself physically and creatively, how he got to working so closely with brands like RVCA, the story behind his national geographic cover, and so much more. Links to things discussed in this episode: Zak's Website: https://www.zaknoyle.com/ Zak's...
On this episode Ben and I will be talking about the story behind Ben winning image, how important it is to hold onto your best personal work, figuring out what you want from your career, expressing yourself through your work, advice for photographers starting out today and so much more. Links to things discussed in episode: Ben's Website: https://www.benthouard.com/ Ben's Instagram: http://instagram.com/benthouard Ben's Book: https://benthouardshop.com/products/surface-the-book Re...
In this episode Photographer Lorenz Holder and I will be talking about how he was able to capture the winning images for both the masterpiece and playground category, his creative process, how he is able to brainstorm ideas and pitch them to brands and athletes, mental struggles he has faced in the past, advice he would give photographers starting today and so much more. Links Discussed In Episode: Winning Images: https://pitchedindustries.com/lorenz/ Book mentioned: This Brutal World by ...
On today's episode Photographer Noah Wetzel will be talking you in depth about how he was able to capture his winning image through using a double exposure. We also discuss how he was able to make the transition from doing photography part time to full time, challenges he has faced in the past and so much more. Links Talked About In This Episode: The winning image: HERE Red Bull Illume Website: HERE Noah Wetzel's Website: HERE Noah's Instagram: HERE
On this episode I’ll be talking with the winner of the Innovation Category in the 2019 Red Bull Illume Image Quest Laurence Crossman-Emms! Although Laurence is mainly known for his mountain bike photography his talent spreads into a number of photography genres including landscapes and people. He has been published on the front cover and inside most of Europe's mountain biking magazines including MBR, Dirt and Mountain biking UK. However, in today's episode Laurence will be talking spec...
I am stoked to announce that over the next four weeks I will be releasing episodes with some of the winners from last years Red Bull Illume Image Quest winners including, Laurence Crossman-Emms, Lorenz Holder, Noah Wetzel and the overall winner Ben Thouard! In these episodes we discuss how they were able to capture their award winning images, how they got into photography, things they have struggled with in the past and so much more! Links discussed in this episode: Red Bull Illume websi...
On this episode photographer Austin Siadak talks about how he goes about storytelling and shooting for editorials, how important it is to find a niche within an area you love, his creative process, how working with athletes like Tommy Caldwell and Alex Honnold have impacted his work and life, stories of near death experiences while climbing as so much more. Website: https://www.austinsiadak.com/ Instagram: https://www.instagram.com/austin_siadak/ Reading List: https://...
On this episode Photographer Phillip Thurston and I talk about how he got into photography, the importance of fine tuning your workflow, pricing and the perceived value of your work, struggles that he has faced in the past, changes he has seen within the photography industry and so much more. Phil's Website: https://www.thurstonphoto.com/ Phil's Insta: https://www.instagram.com/thurstonphoto/
On this episode Photographer Adam Ferguson and I talk about how he got into photography, what lead him to document the US lead war in Afghanistan, misconceptions people have about war, how he goes about pitching to publications, changes he has seen within the photography industry, why just being a photographer today isn't enough, his creative process and so much more. Adam Ferguson IG: https://www.instagram.com/adamfergusonstudio/ Adam Ferguson Website: https://adamfergusons...
On this episode Photographer Warren Keelan and I talk about how he got into photography, the importance of entering photography competitions, what it's like to run a photography gallery, preparing your images for print, his creative process, social media and so much more. Links From This Episode: Warren's Website: https://www.warrenkeelan.com/ Warren's Instagram: https://www.instagram.com/warrenkeelan/ Pitched Website: https://pitchedindustries.com/
On this episode Photographer Todd and I talk about how he approaches his portrait photography, the importance of treating people around you kindly, the impact that people like Kelly Slater has had on his life, photo licencing, oversaturation of particular images, what it was like to photograph the first ever session at Kelly’s Wave Pool, crazy travel journeys he has had in the past and so so much more. Links from episode: Website: http://www.tglaser.com/ Instagram: https://www.i...
On this episode Photographer Chris Grundy and I talk about the importance of having a well polished website, his editing process, how to make the most of studying photography, assisting other photographers and creatives, some struggles Chris has faced to get to where he is now and so much more. Chris Grundy Website: http://www.chrisgrundyphoto.com/ Chris Grundy Instagram: https://www.instagram.com/chrisgrundyphoto/ Negative Space: https://www.instagram.com/negativesp_ce/
On this episode Photographer Dave Sandford and I talk about why taking chances is so important, how he was able to capture his famous Lake Eerie series, his experiences in Antarctica, why you should be making the most of every opportunity you get, the power of a series of work versus a single image and so much more. Dave's Instagram: here Daves Facebook: here Website: here
Knox in my opinion would have to have one of the most recognizable styles in Australia. Knox’s work is mainly shot on a combination of 35mm and medium format black and white film that he processes and prints in his small home darkroom. His work mainly revolves around train stations and the streets of sydney and has been featured numerous times in both print and exhibitions including the 2019 Head On Photo Festival in Sydney. On this episode Photographer Knox Bertie and I talk about how ...
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