DiscoverThriving Stylist Podcast
Thriving Stylist Podcast
Claim Ownership

Thriving Stylist Podcast

Author: Britt Seva

Subscribed: 2,081Played: 93,837
Share

Description

The beauty industry has changed dramatically in the last 10 years.

The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.

It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry.

When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?

The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.

I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
326 Episodes
Reverse
I’ve been speaking about what I call “The Great Divide” for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today’s environment.  Although you know I’m all about you seeing your business as a stylist or salon owner being a true business, let’s remember that we are all heart-centered at the same time. We can always find the compromise in this as we explore topics like pricing and the current market conditions, and it’s my intention that what I share here will help give you a better perspective of it all!  Did you hear? Thriving Stylist Appreciation Month is our way of celebrating you, and this year we’ve made it better than ever!  Throughout the month, we’ll give back to YOU by dropping free trainings, PDFs, exclusive sneak peeks at our Member's-Only podcasts and so much more! Tap to sign up and start unlocking your free gifts throughout the entire month! Learn more at: https://thrivingstylist.com/podcast/331   
Today I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone feel heard!  Whether you're an educator looking to improve, a stylist seeking better opportunities, or an owner aiming to invest wisely in education, this episode offers actionable advice for creating win-win situations in our industry!  Did you hear? Thriving Stylist Appreciation Month is our way of celebrating you, and this year we’ve made it better than ever!  Throughout the month, we’ll give back to YOU by dropping free trainings, PDFs, exclusive sneak peeks at our Member's-Only podcasts and so much more! Tap to sign up and start unlocking your free gifts throughout the entire month! Learn more at: https://thethrivingstylist.com/podcast/330   
If you’re pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers.  In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic.  I also want to break down some of the patterns and challenges I see, so you can determine whether pre-booking is really good for your business and whether it has a positive or negative impact on not only your business, but your lifestyle!  Did you hear? Thriving Stylist Appreciation Month is our way of celebrating you, and this year we’ve made it better than ever!  Throughout the month, we’ll give back to YOU by dropping free trainings, PDFs, exclusive sneak peeks at our Member's-Only podcasts and so much more! Tap below and start unlocking your free gifts throughout the entire month! https://thrivingstylist.com/thrivingstylistappreciationmonth   Learn more at: https://thrivingstylist.com/podcast/329 
There are critical challenges and opportunities facing educators in the current landscape in our industry, and we often get caught up following influencers and then try to recreate what they’re doing to get to the same place they’re at. This is why I wanted to bring you an entire episode focusing on what I would do if I were building as an educator today. Despite what you have probably heard, when it comes to education the problem isn’t saturation or that there’s too many educators. From where I stand, we are having a major quality issue in the industry, but I’ve got you covered! Today I break it all down and reveal the real recipe that you need to follow as an educator right now to be successful in our industry!  For help with auditing your Instagram account, to jumpstart your brand and to simply get wheels in motion, grab our free guide at www.thrivingstylist.com/brandmessagingjumpstart.  To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts!  If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/328 
Today we are talking about something big, and that is communication! In this episode, I share the top five communication styles and the ways they show up in your business, how to identify them and what you can do to master communication and your interactions with each. We all encounter people using each of these communication styles, be it aggressive, submissive, passive-aggressive, assertive, or manipulative, and recognizing the key traits of each and the skills you need to master your day-to-day relationships can truly transform your life and business!  For help with auditing your Instagram account, to jumpstart your brand and to simply get wheels in motion, grab our free guide at www.thrivingstylist.com/brandmessagingjumpstart.  To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts!  If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/327 
Are you a passive stylist, artist or wealth builder, and does it even matter what type of stylist you are? Today I’m here to show you why you absolutely need to be aware of what category of stylist you fall under, and I provide you with the questions to be asking yourself and self-reflection prompts that will allow you to figure this out. So often we look at the work we do and we minimize it, but what we do is so much deeper than that. I encourage you to go all-in on the category that feels aligned for you and the work you do in this industry, and just watch the magic that happens!  For help with auditing your Instagram account, to jumpstart your brand and to simply get wheels in motion, grab our free guide at www.thrivingstylist.com/brandmessagingjumpstart.  To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts!  If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/326 
Losing clients is part of any business, which is why today I wanted to dedicate an entire episode on how to gain back guests that have chosen to leave your business. I want to dig into exactly what you can do in your business right now to start winning back some of your past clients. In this episode, I reveal the action steps to take and what to consider at each stage of the process, so if you’re looking for ways to rejuvenate your client base and brand awareness, then this one's for you!  Learn more at: https://thethrivingstylist.com/podcast/325 
Our industry is talking at and to each other all the time, which is something that sets us apart from most other industries. However, things can get noisy, and I see people falling into the scarcity mindset, which causes so many to make reckless business decisions. In this episode, I’m giving you the hard truths about why businesses are really suffering, and let me tell you, it’s not because of a recession! It is because the industry has massively elevated in the last 5 years and you’ve got blindspots in your marketing and clientele retention files, which I’m going to help you identify today.  Learn more at: https://thethrivingstylist.com/podcast/324 
Now more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page.  After listening to this episode, I’d love for you to spend the next week just thinking about who you are, what makes you different and what unique things you have to offer to your community and your marketplace. How can you show them in the clearest way possible? Now is the time for you to be asking yourself these questions and refining your brand message in a market where existing clients are more selective than ever, and I hope this helps you do just that!  Learn more at: https://thethrivingstylist.com/podcast/323 
I get asked all the time what it is going to take to break through financially. That’s why for this episode, I thought I would reach out to six-figure stylists I know to discover the changes they have made in their businesses to break past that six-figure mark.   Running a six-figure business requires a fundamental shift in business structure and mindset, and in this episode, I reveal the transformative strategies that are being used right now by six-figure stylists. You’ll hear how structured business shifts, not just price increases, can propel you to this $100,000 - and beyond!    To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts!    If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days.   Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/322 
There is an untapped income potential in every business, including yours, and today, I dive into this topic in a data-driven and scientific way! Generating higher earnings in our industry isn’t just about raising prices, and in this episode, I reveal how strategic decision-making can transform your profit margins and get you to where you want to be in business.  This is a call to action for you to look inside and explore your true potential. Make every dollar count, and realize the potential that lives in your business right now!  Learn more at: https://thethrivingstylist.com/podcast/321 
We got into this industry to make money, because this is how we live our biggest and best lives, but unfortunately, for so many in our industry this isn’t happening. To me money is a vehicle of opportunity, so in this episode, I want to discuss how to maximize your growth in any given year by becoming more aware of your money and your metrics. Trust me, you are so much closer to your financial goals than you think, so don't let this opportunity slip you by. Tune in, transform your financial perspective, and start living your biggest and best life today! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/320   
Today we’re getting a big geeky here on the podcast, and we’re diving into the crucial numbers and metrics that will transform your business. Uncovering why tracking these figures is not just important, but it’s absolutely essential for driving massive growth and ensuring consistent performance in our competitive industry. I want you to remember to not let the numbers get you down! In our business we see numbers that I’m not necessarily a fan of, but it gives my team and I an opportunity to pause and reflect on what we can do to change the metric. It’s very challenging to grow a business when you don’t know where the pain points are, and this is your chance to figure them out! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/319 
As a listener of this podcast, there’s a good chance that you are aiming to transform your salon into the go-to destination in your area, and this is what I call becoming the local “it” salon. Today, I share real-life examples from Thrivers who are it salons in their respective areas right now, and what you should be looking for in an incredible salon to be a part of if you are a stylist.  In this episode, I reveal innovative salon concepts that are being used, the importance of cultivating a distinctive culture, why location (and patience) is key, and a whole lot more. Any one of you can have a local it salon, and it’s time to show up, do the work and uncover your best self in order to get there!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/318 
Are you feeling overwhelmed, uninspired, and unmotivated in your entrepreneurial journey? You're certainly not alone! Recent studies reveal that American stress levels have soared since 2019, impacting many business owners, including ones in our industry. Don’t worry, because In this episode, we dive into the heart of these challenges and I offer tangible solutions to reignite your passion and drive for success!    Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!    If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/317   
To kick off a brand new year, today I’m talking about Gen Z - a generation often misunderstood and labeled, yet full of potential and unique qualities! In this episode, I’m not just sharing ways to manage Gen Z, but I reveal how to mentor and motivate them in a way that resonates with their values and aspirations. Whether you're a seasoned salon owner or a new manager, this episode is packed with insights to help you foster a thriving, Gen Z-friendly workplace. To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet.  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… For years, Vagaro has been one of my absolute favorite business management software tools. That’s why I’m so proud to say that some of our episodes are now powered by Vagaro! Learn more about Vagaro by clicking the link below! https://bit.ly/3QEbyds    Learn more at: https://thethrivingstylist.com/podcast/316 
If you’ve been listening to the podcast for some time now, you know that I like to share my thoughts on where our industry is heading, and I do this by doing prediction episodes here on the podcast. Let me tell you, as we close out 2023 and move into 2024, I believe this episode is probably more critical than ever! I am seeing shifts and trends in consumer behavior happening radically, and in this episode, we unpack some of those big challenges we are going to see in 2024.  I know this stuff isn’t easy, but this is what I’m going to be educating on moving forward, because what I share here is a sneak peek at the way that things are shifting and changing, and you need to be prepared for it all!  To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!   If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… For years, Vagaro has been one of my absolute favorite business management software tools. That’s why I’m so proud to say that some of our episodes are now powered by Vagaro! Learn more about Vagaro by clicking the link below! https://bit.ly/3QEbyds   Learn more at: https://thethrivingstylist.com/podcast/315 
It’s clear that referrals are going to become increasingly important in 2024, and beyond, in our industry. In fact, I feel like we are in a renaissance where we are shifting back towards more traditional marketing strategies, which is why in this episode, I want to share with you how you can be using referrals to generate revenue in your business right now!  To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… For years, Vagaro has been one of my absolute favorite business management software tools. That’s why I’m so proud to say that some of our episodes are now powered by Vagaro! Learn more about Vagaro by clicking the link below! https://bit.ly/3QEbyds   Learn more at: https://thethrivingstylist.com/podcast/314   
Although I’ve touched on it briefly before, I haven’t really coached to online retail sales before on the podcast, but today that is going to change! I recently got a question from a listener about affiliate links for retail sales, and that led me to do some digging and investigative journalism on this topic. Sales psychology is a fascinating thing, and I hope what I reveal today will help you in your approach to selling products, both online and in your salon!   To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… For years, Vagaro has been one of my absolute favorite business management software tools. That’s why I’m so proud to say that some of our episodes are now powered by Vagaro! Learn more about Vagaro by clicking the link below! https://bit.ly/3QEbyds   Learn more at: https://thethrivingstylist.com/podcast/313 
​​Have you noticed that the holiday season this year is just….different? I have been doing my research, studying and preparing for this episode for a whole year now to see where the shifts lie and to determine what is going on in our industry, and the economy as a whole. Today, I reveal how it all will impact you, your studio and clients, and I hope these insights can help you as you prepare for this holiday season and a brand new year!     To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet.   Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there!    If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… For years, Vagaro has been one of my absolute favorite business management software tools. That’s why I’m so proud to say that some of our episodes are now powered by Vagaro! Learn more about Vagaro by clicking the link below! https://bit.ly/3QEbyds   Learn more at: https://thethrivingstylist.com/podcast/312 
loading
Comments (11)

Sarah Swift

Congratulations on 300 episodes! Thank you for everything you do for this industry! You have definitely changed my life for the better❤️

Sep 12th
Reply

Rachel Nicole

Hi Britt and fellow Thrivers! Britt, I will admit I needed to hear this one this week as well as #75, (4 T's). Many things to implement for my mindset shifts now that you've given some clarity to why and how! So very grateful for all the time /energy behind everything you put into coaching our industry and Thrivers Society!!! So glad I've found you and look forward to where I.ll be after completing the hard work I.ve been stalling on...that changes today!

Mar 7th
Reply (1)

Tara Ashley

this podcast has really opened my eyes thank you for this and sharing. Being human 100 percent is not vulnerable it's what we all connect to. I use to like the phrase fake it till you make it but have struggled finding my groove, and clientele to this moto. I will now live more true to who I am and serve people better this way.

Jul 25th
Reply (1)

Penny Brandon

great episode! I needed to hear this today

Oct 2nd
Reply

Penny Brandon

wow!! I needed this so much!! thank you for sharing your time & wisdom with me & others today.

Aug 18th
Reply

Penny Brandon

great episode. you really hit the nail on the head about it taking time to get staff in a new location & family/friends not getting your business. friends & family didn't understand why it took 6+ months to get a stylist to come work with me. I didn't even understand until I heard this episode. I've gotten so much great advice & guidance from you. through thrivers & this podcast. keep up the good work Britt! ♥️

Aug 17th
Reply

Jordan Michele Miller

oh my gosh I need Emily in my life! 😆 I feel so clear headed right now! This is without a doubt one of my most favorite episodes yet. I've never medicated before and honestly when I pictured it, it always seemed like a Rafiki moment from the lion king lol 😂 never realized I had been doing it the whole time. Checking out Emily's social media NOW.

Aug 1st
Reply

Jessica Soper

So much amazing information delivered in such a great way! I'm a Thriver so it's nice to have this audio to back up and add to what I'm already learning!

Jul 2nd
Reply

Penny Brandon

great info. thanks!!

Mar 21st
Reply
Download from Google Play
Download from App Store