The Fractional CMO Podcast

Thinking about becoming a fractional CMO? In this episode of The Fractional CMO Podcast, Simon Dell breaks down 10 essential steps to launch your fractional marketing business before leaving your full-time role. Learn how to:  ✅ Define your niche and target market  ✅ Build a strong personal brand and showcase your expertise  ✅ Prepare cash reserves and set up your business structure  ✅ Create compelling case studies to win clients  ✅ Set pricing, service models, and contracts that work  ✅ Build a powerful professional network  ✅ Land your first client before making the leap Simon also shares a bonus tip on why hustling and networking is key to growing your fractional CMO business fast. Whether you’re a marketing director, senior marketer, or ex-CMO, this episode gives practical, actionable advice to start and grow your consultancy with confidence. 🌐 Learn more at www.cemoh.com 🔗 Connect with Simon on LinkedIn: https://www.linkedin.com/in/iamsimondell/ We would love to know what you think so give us a rating and review on Apple Podcast and Spotify.  🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Kristy, Kelly Dimkovska, and Joshua Cilento for a roundtable discussion on one of marketing’s biggest frustrations — reporting. Are detailed marketing reports a waste of time when clients rarely read them? Or are they critical for accountability and strategic alignment? Together, the team breaks down how to make reporting meaningful — from setting clear KPIs and speaking the CFO’s language, to using dashboards and data that actually drive decisions. They also explore the balance between hard numbers and brand impact, how to show value in complex industries, and why every CMO needs to become fluent in financial metrics. Packed with practical tips and real-world stories, this episode dives deep into what great reporting looks like — and how fractional CMOs can prove their worth through data that matters. Kelly's LinkedIn -    / kelly-dimkovska-55ba5636  Tuesday Logic - https://tuesdaylogic.com.au/ Kristy's LinkedIn -   / kristyhunter-marketingspecialist  Hunter Marketing Co - https://www.huntermarketing.co/ Joshua's LinkedIn -    / joshuacilento  Visual Acoustics - https://www.visualacoustics.com.au/ We would love to know what you think, so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingStrategy #businesspodcast #cemoh

For this episode of The Fractional CMO Podcast, we’re joined by Kelly Dimkovska, founder of Tuesday Logic and a seasoned marketing leader with over 15 years’ experience across healthcare, agencies, and consulting. Kelly shares how she made the leap into the fractional space, why so many businesses struggle to align marketing with commercial goals, and the quick wins that can transform client outcomes. We dive into her passion for healthcare marketing, the shift from agencies to fractional models, and how CMOs can bridge the gap between CEOs, CFOs, and marketing teams. Kelly also explains why conversion tracking is non-negotiable, the importance of internal marketing for HR and retention, and how to build strong, accountable client relationships. Kelly's LinkedIn - https://www.linkedin.com/in/kelly-dimkovska-55ba5636/ Tuesday Logic - https://tuesdaylogic.com.au/

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Kateesha Hembrow, founder of Be Known Academy and a leading personal branding and LinkedIn coach. With experience coaching hundreds of professionals across more than 40 industries, Kateesha shares her insights on how consultants, freelancers, and fractional CMOs can use LinkedIn to attract clients and grow their personal brand. If you’re a fractional CMO, consultant, or service-based business owner, this episode is packed with practical tips to help you stand out, connect with decision-makers, and generate real results through LinkedIn. Kateesha's LinkedIn - https://www.linkedin.com/in/kateeshahembrow/ BeKnown Academy - https://beknownacademy.co/ We would love to know what you think so give us a rating and review on Apple Podcast and Spotify.  🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingStrategy #businesspodcast #cemoh

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Farrah Motley, Director of Prosper Law. With over a decade of experience as an in-house counsel and now running her own firm, Farrah shares what fractional CMOs and consultants need to know about the legal side of marketing. We cover duty of care, contracts, staged payments, IP ownership, AI-created content, and what to do if a client doesn’t pay. Farrah also explains how to avoid misleading claims and why clear communication is the best legal protection. If you’re a fractional CMO or consultant, this episode is full of practical legal insights to keep you protected while helping clients grow. Farrah's LinkedIn -   / farrah-m-0b12623a  Prosper Law - https://prosperlaw.com.au/ We would love to know what you think so, give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingStrategy #businesspodcast #cemoh

For this episode of The Fractional CMO Podcast, we’re joined by Chris Jowsey, founder of Nugget Digital and one of Australia’s leading fractional CMOs. Chris has helped B2B and tech businesses grow with clarity and focus — and he shares insights on what really sets a fractional apart from a consultant, how to balance quick wins with long-term strategy, and why financial fluency and AI are becoming must-haves for today’s marketing leaders. Chris's LinkedIn -   / chrisjowsey  Nugget Digital - https://www.nuggetdigital.com.au/ We would love to know what you think so, give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingStrategy #businesspodcast #cemoh

For our second episode of The Fractional CMO Podcast, we are joined by Jamie Gilbert-Smith, from Occam Strategy — a marketing powerhouse who’s helped brands cut through the noise with clarity, confidence, and creative thinking. He’s got thoughts on aligning brand and business strategy, moving fast without breaking things, and why marketing doesn’t need to be complicated to be effective. Jamie's LinkedIn - linkedin.com/in/jamie-gilbert-smith-b777726 Occam Strategy - https://www.occamstrategy.au/ We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram

For our first episode of The Fractional CMO Podcast, we are joined by Kristy Hunter from Hunter Marketing Co. where we discuss the unique role of a fractional CMO and how they differ from traditional consultants. Learn how they integrate into businesses, offering strategic insights and hands-on implementation to drive success. Kristy's LinkedIn - https://www.linkedin.com/in/kristyhunter-marketingspecialist/ Hunter Marketing Co. - https://www.huntermarketing.co/ We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram

Our very own marketing guru, Simon, is joined by Selina Donnelly who owns finance company HSA Growth. In this episode we discuss challenges of running a small business and Simon helps Selina with some marketing strategies to implement into HSA Growth. Selina's LinkedIn - https://www.linkedin.com/in/selina-donnelly-13312b57/ HSA Growth LinkedIn - https://www.linkedin.com/company/hsa-growth-partners-pty-ltd/?viewAsMember=true Instagram - https://www.instagram.com/hsafinancepartners/ We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram

In today's episode, Simon is joined by SEO guru Maddison Ryan, Founder of The Digital Hub. She has helped a diverse range of companies improve their visibility on search engines. Maddison's LinkedIn - www.linkedin.com/in/maddisonryan1 The Digital Hub - www.thedigitalhub.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram

This week, Simon is joined by an award-winning CEO, speaker, and advocate whose journey from entertainer to immigrant to global leader exemplifies resilience, authenticity, and purpose. Elena Gosse OAM transformed her husband’s small business of three into AIS Water, a globally recognised, multi-award-winning water disinfection manufacturing company. Elena's Bio - www.elenagosse.com.au LinkedIn - linkedin.com/in/elenagosse AIS Water - www.aiswater.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram

This week's episode we are joined by Chanel Clark from The Marketing Club, an ecosystem where marketers from diverse backgrounds can connect, learn, and grow. Chanel founded the club and TMC is run purely by marketers, for other marketers and is a growing community of over 8000 across Australia and New Zealand. The Marketing Club: https://www.themarketingclub.org/  Chanel's LinkedIn: linkedin.com/in/chanel-clark-155630b0  We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram

In this episode, Simon is joined by CEO of Maleny Dairies, Stephen Tait, where we talk about all the things that go into managing a large successful dairy farm, supply chains,  product branding and much more. Stephen's LinkedIn - linkedin.com/in/stephen-tait-2570447 Maleny Dairies - www.malenydairies.com We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram

In this week's episode, Simon is joined by the exceedingly accomplished Taryn Williams, a multi-award-winning Founder and CEO. A former model, at just 21, Taryn founded WINK Models, which grew to become one of Australia's most successful commercial modelling agencies. Her latest project is #Gifted, a Shopify plug-in enabling brands to manage their influencer contra gifting at scale, and is already being used by some of Australia’s biggest brands. Taryn's Bio - www.tarynwilliams.com.au/bio WINK Models - www.winkmodels.com.au #Gifted - www.hashgifted.com We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram

This episode, Simon Dell chats to Annika Pol, Buying Manager at TradeMutt.com. We learn about how TradeMutt came to be, their mission to raise awareness for mental health in blue-collar spaces and touch upon other topics such as 'fast fashion'. Instagram - @TradeMutt LinkedIn - @TradeMutt We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram

In this episode, we're joined by expert marketers Charlie Syme, Kristy Hunter and Sarah Leal, as we dive into the challenges of dealing with difficult clients! Pigface Marketing: www.pigface.au Hunter Marketing: www.huntermarketing.co Saint & Queen: www.saintandqueen.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram

Daniel Cooper, better known by his artist name as Martian, has been making waves in the Australian music scene for a long time. He came to my attention when I watched a video of him talking about his strategy for building his fan base, which counters many mainstream marketing strategies. I chatted to him about his approach and how that might apply to other businesses. Instagram (Marketing) - @ThinkDfrntau TikTok (Marketing) - https://tiktok.com/@dfrntau Instagram (Music) - @TheBoyMartian We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram

In this fascinating podcast episode, Simon Dell chats with Karina McKinnon, the CEO and Owner of Copywrite.com. Discover how Katrina started her business and how copywrite.com has helped many businesses tell their story. Karina also shares her insights on how AI is reshaping the industry, shedding light on the coexistence of human creativity and AI's role as a copilot in content creation. We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram If you would like to reach out to Katrina you can do so by following the link below👇 ✅ Katrina McKinnon | LinkedIn

On episode 130 of the Cemoh Marketing Podcast, Simon speaks with Andrew Borg, Marketing Manager at Hicaliber. Andrew has extensive experience in unlocking the power of first-party data to connect and nurture relationships with customers. Listen to his insights from working with one of Australia's most iconic retailers City Beach and national homebuilder G J Gardner, and his current plans to invigorate the real estate sector to provide a better user experience. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/ Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. https://bit.ly/3l6hfmx 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram If you would like to reach out to Andrew you can do so by following the link below👇 ✅ LinkedIn: https://www.linkedin.com/in/andrew-borg-8548a160/?originalSubdomain=au

On episode 129 of the Cemoh Marketing Podcast, Simon speaks with Simon Bottomley, Director and General Manager of EJ Asia Pacific. EJ is a fifth generation family business, headquartered in Michigan and established in 1880. EJ design, manufacture and distribute access solutions for the world's growing infrastructure.  We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/ Subscribe to our Youtube channel to learn more marketing tips and ideas weekly. https://bit.ly/3l6hfmx 🚀If you need help growing your business, visit Cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇 ✅LinkedIn ✅TikTok ✅Instagram If you would like to reach out to Simon you can do so by following the below links:  👇 ✅ EJ https://www.ejco.com/ap/en/index  ✅ LinkedIn: https://www.linkedin.com/in/simonbottomley/