Claim OwnershipScottish Football Marketing Podcast
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Description
Together with Sports Marketing Scotland (http://sportsmarketingscotland.co.uk/) 's Chris Samson, the Scottish FA's Scottish Football Marketing Podcast is designed to help give clubs practical advice on a number of marketing, PR and commercial topics.
Hosted by Michael Bochel (Digital Manager at the Scottish FA) and Chris, we explore a different topic each week speaking to someone from within Scottish Football or an expert in the field with sole of aim of helping Scottish clubs with their own activity.
If you have a topic you would like us to cover please get in touch:
@MichaelBochel (www.twitter.com/michaelbochel) @SportsMarketingSco (www.twitter.com/sportsmarketingsco)
Hosted by Michael Bochel (Digital Manager at the Scottish FA) and Chris, we explore a different topic each week speaking to someone from within Scottish Football or an expert in the field with sole of aim of helping Scottish clubs with their own activity.
If you have a topic you would like us to cover please get in touch:
@MichaelBochel (www.twitter.com/michaelbochel) @SportsMarketingSco (www.twitter.com/sportsmarketingsco)
60 Episodes
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Michael and Chris chatted to George Fraser about the Lowland League, how it works behind the scenes, the search for a sponsor and George's hopes for the league in years to come. We avoided any chat on the current ongoing play-off situation so don't get your hopes up for any juicy soundbites on that I am afraid. We also spoke a bit about BSC Glasgow before Michael and Chris had a look back at their favourite past episodes.
A man of many roles and arguably one of the busiest men in Scottish Football, Derek White joined Michael and Chris to chat about life at Livingston.
In our unofficial series of discussions with Chief Executives; Steven Ferguson at Ross County joined Michael and Chris to talk about life in the Highlands for the Premiership club and how he has adapted to life as Chief Exec from previously being manager.
On the latest episode we were joined by Chris Cairns from Facebook.
Chris took us through the latest on Facebook and Instagram and what the opportunities for clubs are.
Montrose Chairman John Crawford and Montrose Community Trust Chief Executive Peter Davidson joined Michael and Chris on the Scottish Football Marketing Podcast for a chat about life at Links Park and all the great work the club do.
Topics covered include Montrose's role in the community, fundraising, the impact of COVID-19 and future hopes for the club.
Hosted by Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland)
The Scottish Football Marketing Podcast is back with a chat with Hearts Chief Executive Andrew McKinlay.
Michael and Chris found out more about what goes on at the Edinburgh club, Andrew's approach to his role in his first six months and a look at what life could be like post-Covid.
In a special one-off episode of the Scottish Football Marketing Podcast, Chris spoke to Michael about all that went on behind the scenes from a digital and social perspective on the night Scotland qualified for UEFA EURO 2020.
Chris and Michael were joined by Robert Wilson from SWF to discuss about marketing in Scottish Women's Football including the challenges and opportunities as well as getting a greater insight into life behind the scenes at SWF.
This podcast was originally recorded for the Pure Fitbaw Podcast.
Chris and Michael were given a special brief on how they would market Club X and were invited onto the Pure Fitbaw Podcast to discuss how they would tackle the brief. The boys covered a number of different areas from setting a vision and identity for Club X to fan experience, strengthening their position in the community and various other ways of increasing revenue.
Thank you to Gavin at Pure Fitbaw for allowing us to publish the audio too.
Ian Fitzpatrick from Clyde FC joined Michael and Chris to discuss the various fan initiatives going on at the club including club ownership, digital season cards and rewards schemes.
Caledonian Braves are not your typical Scottish non-league club. Their aim to give our fans a voice and a vote and they have recently launched their new app, released a documentary and are on the hunt for Non-Executive Directors to join the club.
We hear from the Brave's founder Chris Ewing about the journey so far from Edusport Academy to OurFootballClub.com and now the Braves, the tough lessons he has had to learn and what the plans are for the future.
Bohemians in Ireland have been on one hell of journey over the past decade. From nearly going out to business the member owned club have seen a complete transformation off the pitch despite not winning any trophies in that time.
We got Daniel Lambert, Commercial and Marketing Director at Bohemian FC to give us some insight into the work that has been going at the club and what Scottish football clubs could learn from their journey.
Hosted by Michael Bochel (Scottish FA) & Chris Samson (Sports Marketing Scotland)
Farhan Ahmed from Twitch joined the podcast alongside host Michael Bochel to talk about what Twitch is, the opportunities for clubs on the platform and why Twitch is not solely about gaming.
He has worked at two World Cup Finals, Scottish Cup Finals, eWorld Cups and now in a sports agency in Madrid doing social so we thought who better to come and speak to us about the wonderful world of football social media.
In part two of our special Power of Football Podcast with Gordon Waddell, Danny Bisland discusses with him why football and sport is so important and its ability to connect with so many people.
In part one of our special Power of Football Podcast with Gordon Waddell, Danny Bisland discusses with him why football and sport is so important and its ability to connect with so many people.
Niall Russell, Media Officer at Raith Rovers gives us insight into life at the Kirkcaldy club as we discuss fundraising, volunteers, Raith TV, their matchday apps plus more.
Widely regarded as one of, if not the best club media teams in the country we thought it was about time we got Grant Russell onto the podcast to discuss how it all comes together behind the scenes at Fir Park.
On a special three episodes of our Power of Football series, we speak to three different football associations to find out about the work clubs are doing in their respective countries and the lessons clubs in Scotland can learn. On this podcast, Emma Iball, Secretary/School Liaison Officer for Buckley Town FC and Aled Lewis, Football Development Manager at the FAW join Danny Bisland to discuss all the great work being done by Buckley Town.
On a special three episodes of our Power of Football series, we speak to three different football associations to find out about the work clubs are doing in their respective countries and the lessons clubs in Scotland can learn. In this podcast, Stephen Crowley (Everton AFC) and Vincent Foley, Club Education and Support Officer at the FAI joins Danny Bisland to discuss Cork based Everton AFC.
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