Maestro on the Mic

Intro#Bossbabe online business coaches are running wild on Instagram, and they have fantastic audience-offer alignment. They sell something that people want, to people that want it. And that’s simple enough when the thing you’re selling is “making money without any effort” but it’s a lot harder when the thing you’re selling is less sexy, like […]

Part of being a responsible adult means doing shit you really don’t want to do. Sometimes you can outsource it, sometimes you can automate it, but even after all that, there will still be some things you just have to grit your teeth and do, even though you really hate it. When you find yourself […]

There are a lot of online business coaches out there being less than honest about the advantages they have and the ways they make money. It’s enough to give anyone the ick. So instead of being a part of a broken system, stand apart from it. Trust your gut, don’t bother comparing yourself to people […]

Change is inevitable in all things, and that includes online business. The internet space of the early pandemic space doesn’t exist anymore, but success is still more than possible. New inputs and “disruptors” are going to come and go all the time and they’ll keep changing how things are done, but that’s not a death […]

Going viral is a fun idea, but it’s never going to be a good way to build a business. The algorithm is a creativity destroyer, and trying to chase it is the quickest way to ensure that your business has no lasting power. When you create stuff that you like—stuff that’s meaningful to you—you stick […]