unSeminary Podcast

Welcome back to another episode of the unSeminary podcast. Today we’re joined by Jeff Beachum and Curt Banter from Portable Church Industries (PCI), a company that has helped more than 4,000 churches launch, expand, and thrive in portable environments over the past 25+ years. PCI specializes in helping churches create high-quality worship, kids, and guest experiences in rented or temporary venues—without sacrificing excellence, volunteer health, or long-term strategy. Is your church growing and starting to feel the pressure of limited space? Are you wrestling with what comes next when your building is full but a permanent solution feels years away? Curt and Jeff share how portable solutions can help churches keep momentum, reach more people, and make wise long-term decisions—without rushing into costly permanent buildings too soon. Recognizing the capacity tipping point. // When churches reach 70–80% capacity, leaders begin to feel pressure everywhere—parking, kids’ environments, hallways, volunteer fatigue, and seat availability. At that point, growth doesn’t slow because of lack of vision; it slows because of physical constraints. Leaders often start “chasing capacity,” stacking services or squeezing rooms, but those solutions eventually hit a wall. The real question becomes how to keep momentum going without rushing into a long-term decision that may limit future flexibility. Why waiting too long can stall growth. // Waiting to see what happens with growth can quietly kill momentum. When guests can’t find seats or families feel crowded, people stop inviting friends—even if the preaching and worship are strong. While overflow rooms may solve logistics, they rarely create the same invitational energy. Churches must respond to growth with courage, believing that God is at work and making room for what He’s doing. Portable as a strategic bridge, not a shortcut. // One of the biggest misconceptions is that portability is a cheap or temporary compromise. In reality, portability often serves as a strategic incubation phase—a way to grow now while preparing for long-term solutions later. Portable environments allow churches to launch new locations in months instead of years, often at 3–7% of the cost of permanent construction. Why permanence shouldn’t be your first move. // Permanent buildings come with long timelines, heavy capital costs, and irreversible decisions. By contrast, portable systems allow churches to test locations, leadership capacity, volunteer systems, and community engagement before committing to bricks and mortar. In many cases, churches reuse or retool their portable systems for future campuses, making portability a repeatable growth engine rather than a one-time solution. Designed for volunteers, not professionals. // PCI systems are designed around the reality that most churches rely on volunteers—not production experts. Systems are engineered so everything has a place, setup is repeatable, and volunteers of all ages can succeed. Portability often attracts a unique group of volunteers—people who may not serve in traditional roles but find purpose in setup, teardown, logistics, and behind-the-scenes leadership. Over time, these teams become deeply connected and highly committed. Experience and kids environments matter. // Portable doesn’t mean second-rate. In fact, kids’ environments are often more important than the worship space. Parents cannot fully engage in worship if they feel uneasy about where their children are. PCI’s design process balances worship, kids, guest flow, safety, and branding to ensure the entire experience reflects the church’s values—not just what happens on stage. Custom systems, not off-the-shelf kits. // PCI’s consultative approach begins with listening. Each system is custom-designed based on the church’s identity, volunteer capacity, budget, and long-term vision. There is no “stock solution.” From sound systems to kids check-in to trailer layouts, every detail is engineered to support the church’s unique mission and growth trajectory. A first step for leaders. // For leaders feeling capacity pressure, start with a conversation—not a commitment. Learning what options exist now prepares churches to act decisively later. The goal is not to rush, but to be ready when growth demands action. Speak directly with Jeff Beachum and discover how Portable Church can help with your unique situation by scheduling a conversation at portablechurch.com/jeff. Learn more about Portable Church Industries and see samples of their work at portablechurch.com. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Thank You to This Episode’s Sponsor: SermonDone Hey friends, Sunday is coming… is your Sermon Done?Pastor, you don’t need more pressure—you need support. That’s why you need to check out SermonDone—the premium AI assistant built exclusivelyfor pastors. SermonDone helps you handle the heavy lifting: deep sermon research, series planning, and even a theologically aligned first draft—in your voice—because it actually trains on up to 15 of your past sermons. But it doesn’t stop there. With just a click, you can instantly turn your message into small group guides, discussion questions, and even kids curriculum. It’s like adding a research assistant, a writing partner, and a discipleship team—all in one. Try it free for 5 days. Head over to www.SermonDone.com and use promo code Rich20 for 20% off today! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. Super glad that you’ve decided to tune in today and you are going to be rewarded for that. We’ve got a really important conversation, I know for many churches that are listening in, particularly if your church is growing and you’re thinking about the future and you see some constraints around you, we wanna help release some of those constraints today. Rich Birch — And I’ve asked good friends, Curt Banter and Jeff Beachum from Portable Church Industries to come and be on the on the call with us today, because they’ve got some stuff that I know can help so many of us. If you do not know Portable Church, they help churches thrive in portable venues. For more than 25 years, Portable Church has helped literally thousands of churches launch strong and thrive in a mobile setting. They design custom solutions that fill that fit each budget, vision, and venue. They really are amazing people. And I’m so glad to have you on the show today, Curt and Jeff. Welcome. So glad you’re here.Curt Banter — Great to be here.Jeffrey Beachum — Glad to be here.Rich Birch — Why don’t we start with Curt? Tell us the kind of portable church, you know, summary. You bump into someone and you they yeah they ask you where you work and you’re like, I’m CEO of Portable Church. What what is that?Curt Banter — Yes, yes. That’s a popular airport question. That is a very, what is that exactly? And I always…Rich Birch — Right. Is that on wheels or something? What is it like, you know.Curt Banter — Exactly. I always tell people like, well, we build portable systems to help churches function in kind of rented spaces is, you know, the deal. And it’s production, it’s kids, it’s lobby, it’s the whole thing. It’s it’s the experience on a Sunday morning in a rented venue.Rich Birch — Yeah, that’s fantastic. And Jeff, give us a sense of the scope of both the services and kind of solutions that PCI provides. Like when you say you help that, what does that, what does that mean? Is this just like a bunch of ideas or what what do you actually do?Jeffrey Beachum — So Portable Church provides absolutely everything that a church needs in order to do church the way they do at their home campus, except we don’t provide the pastor, and the people and the place. But, I mean, we do everything else from, like Curt said, production, everything you need to do children’s environments, everything you need to get people on the campus with wayfinding, greeting them, coffee, right down, if we don’t recommend it, but right down to the communion wafer and the baby diaper. We can do it all.Rich Birch — Nice. Right. Yeah, it’s incredible. Well, today we want to frame the conversation for churches that are listening in that are particularly growing and are thinking about the future and maybe are coming up against some capacity issues. Jeff, when a church starts to approach, say, let’s picture a church, maybe they’re approaching 70, 80% of their weekend capacity. What kind of questions do you hear those leaders wrestling with? What are they thinking about, as they’re thinking about, hmm, what do we do next?Jeffrey Beachum — Well, luckily I’ve run into some ah amazing executive leaders that carry the vision and the execution of a church. And those are usually the two primary people or positions. And there might be multiple people involved in it. But those are the two positions that really are looking in their crystal ball and trying to say, all right, based on The seats we’re filling, the parking lot the way it is, the corridors that are jammed, the children’s ministry, how high a pitch our our volunteers are screaming. We need to be thinking down the road about what are the solutions. And those those people typically, those good leaders are asking questions about, all right, what can we do onsite?Jeffrey Beachum — And eventually, if this keeps going, and we’d love the momentum to keep going, what are some off-site solutions? And so that’s what we like to

Welcome back to another episode of the unSeminary podcast. Today we’re talking with Jason and Nan Britt from Bethlehem Church, one of the fastest-growing churches in the country with three campuses in Georgia—and a fourth on the way. Jason serves as Lead Pastor, while Nan has pioneered a powerful inclusion ministry called Bethlehem Buddies, designed to help children, students, and adults with special needs fully participate in the life of the church. In this conversation, they unpack how inclusive ministry became a defining part of Bethlehem’s culture and how any church—regardless of size—can take meaningful steps in this direction. Is your church unsure how to serve families affected by special needs? Do you feel overwhelmed by where to start or afraid of doing it wrong? Jason and Nan offer practical, hope-filled wisdom rooted in real-life experience. Revitalization with intentional mission. // Bethlehem Church is a revitalization story at every campus. When Jason arrived 14 years ago, the church had plateaued and was struggling to reflect its surrounding community. Rather than questioning the church’s heart, Jason focused on intentionality—helping the congregation shift from insider-focused habits to an outward-facing mission. Located near Athens, Georgia, Bethlehem serves a family-centric community, prompting leaders to double down on reaching families and the next generation. That commitment laid the groundwork for inclusion ministry, even before the church realized it. Seeing an unreached community. // Nan’s background in special education played a critical role in shaping Bethlehem Buddies. Long before it became a formal ministry, Jason and Nan were deeply immersed in the lives of families affected by disability. When they arrived at Bethlehem, they recognized that many families in their community wanted to attend church but lacked the support to do so. Rather than being opposed to special needs ministry, churches often feel overwhelmed by it. Bethlehem chose to take a different approach—starting small, stepping in with humility, and learning along the way. Inclusion, not separation. // Nan defines inclusion as inviting people with disabilities into the same environments as everyone else—preschool, kids ministry, student ministry, and adult worship—rather than isolating them into separate spaces. Inclusion honors the individual and recognizes that people with disabilities don’t all look the same or need the same support. A five-year-old with autism and a 30-year-old man with Down syndrome should be welcomed into age-appropriate environments, with individualized support when needed. The goal isn’t just inclusion, but belonging—creating space for people to contribute and use their gifts within the body of Christ. The buddy model at scale. // Bethlehem Buddies pairs each individual with a trained volunteer—called a “buddy”—whose role is simple but powerful: be their best friend for 90 minutes. Buddies focus on connection over compliance, valuing relationship more than control. While some individuals prefer quieter environments, most are included directly into existing ministries with one-on-one support. Parents can attend worship knowing their child or adult family member is safe, known, and loved. Over time, this model has grown from serving one child to serving more than 300 families every weekend. Unexpected volunteer impact. // One of the biggest surprises has been how Bethlehem Buddies shapes volunteer culture. The ministry attracts people who might never serve in traditional kids or student roles—men, teenagers, business leaders—and cultivates empathy, humility, and ownership. Jason notes that the ministry has become one of the strongest volunteer-recruiting pipelines in the church, strengthening the overall mission and heart of Bethlehem. From program to culture. // Early on, Nan personally recruited volunteers by tapping shoulders and inviting people she saw potential in. Over time, inclusion became embedded in the church’s DNA. Today, the culture itself recruits. Serving families affected by special needs has reshaped Bethlehem’s understanding of the gospel—reinforcing the truth that the kingdom of God is for everyone, especially “the least of these.” Jason emphasizes that while inclusion started as the right thing to do, it has become one of the most spiritually formative aspects of the church. Simple steps for churches. // For churches wondering where to begin, Nan encourages leaders to start with one service, one plan, and one conversation. Decide how you would respond if a family arrived this Sunday. Identify a few volunteers who could serve as buddies. Use a detailed family intake form to prepare volunteers and build trust with parents. Jason urges pastors to see opportunity rather than obstacles—and to remember that you don’t need to be an expert to start, just willing to learn. To learn more about Bethlehem Church and the Bethlehem Buddies Network, visit bethlehemchurch.us. Churches interested in starting or strengthening inclusion ministry can email Nan directly and take take a look at Bethlehem’s Buddies Volunteer Handbook. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Risepointe Do you feel like your church’s or school’s facility could be preventing growth? Are you frustrated or possibly overwhelmed at the thought of a complicated or costly building project? Are the limitations of your building becoming obstacles in the path of expanding your ministry? Have you ever felt that you could reach more people if only the facility was better suited to the community’s needs? Well, the team over at Risepointe can help! As former ministry staff and church leaders, they understand how to prioritize and help lead you to a place where the building is a ministry multiplier. Your mission should not be held back by your building. Their team of architects, interior designers and project managers have the professional experience to incorporate creative design solutions to help move YOUR mission forward. Check them out at risepointe.com/unseminary and while you’re there, schedule a FREE call to explore possibilities for your needs, vision and future…Risepointe believes that God still uses spaces…and they’re here to help. Episode Transcript Rich Birch — Hey, friends. Welcome to the unSeminary Podcast. So glad that you have decided to tune in. I really want you to lean in today. This is one of those issues that we see in churches all the time that I really hope tons churches that are leaning in or listening in today will lean in on this issue, particularly if you’re a growing church. This might be one of those just up over the horizon issues that it that you can get ahead on and work ahead on now and and actually create more space for more people in your community. Rich Birch — Really excited to have Jason and Nan Britt with us. They’re from Bethlehem Church. It’s repeatedly one of the fastest growing churches in the country with three locations, if I’m counting correctly, in Georgia. Jason is the lead pastor and Nan has championed a program called Bethlehem Buddies. And we’re really looking forward to pulling this apart. They offer that all campuses and they provide inclusive support to help preschooler, child, teenager, and adults with special needs transition smoothly into one of the church’s worship environments. So Jason, Nan, welcome to the show. So glad that you are here.Nan Britt — Thank you. Jason Britt — And we’re thankful, thankful for for you having us.Rich Birch — Yeah, Jason, why don’t you tell us, kind of give us the picture of Bethlehem Church, kind of tell us a little bit about the church, kind of set the picture. If we were to arrive… Jason Britt — Yeah. Yeah. Rich Birch — …on a typical weekend, what would we experience?Jason Britt — Yeah. It’s three campuses, hopefully four soon. They’re all revitalization story. We just actually relocated our broadcast campus about a mile down the road. We’re a year in now… Rich Birch — Nice. Jason Britt — …December when you’re broadcasting this. And so we opened, new and it’s a revitalization story, multiple services, and it’s just a church that had history. And all of our campuses, Rich, are revitalization stories, too.Jason Britt — And it was a church with history that just had the courage, if you will, to envision a new future or be open to envisioning a new future. And we’ve been here for 14 years. It was my first senior pastorate, and it’s been a phenomenal year. And the church has just embraced the mission of leading people to discover new life in Christ in all areas of our ministry.Rich Birch — Why don’t we stick with you, Jason, and double click on revitalization. Jason Britt — Yeah. Rich Birch — Kind of pull apart that picture a little bit, help people, because I know there’s people that are listening in today that are on the other side of revitalization. And they’re thinking, hey, you know, what were some of, you know, you first stepped into that journey. What were some early questions that you were asking that really about that kind of led you to the place of like, hey, this is what I think the church could become. Where what started that journey for you?Jason Britt — Yeah, I think even in the process of, you know how it goes in different

Welcome back to another episode of the unSeminary podcast. Today we’re talking with Jeremy Baker, Lead Pastor of Elevate Life Church in Connecticut. In just over three years, Elevate Life has grown from 70 people to more than 2,000 weekly attendees, becoming one of the fastest-growing churches in the country—especially remarkable in a region widely known as spiritually resistant and unchurched. Jeremy shares the honest, behind-the-scenes story of how God has moved, and what his team has learned about loving people well, building invite culture, and helping people take meaningful steps in their spiritual journey. Is explosive growth possible in spiritually dry regions? How do churches keep the focus on people instead of preferences as momentum builds? Jeremy offers a refreshing reminder that growth is less about formulas and more about faithfulness. Humble beginnings and a clear calling. // Jeremy and his wife left a comfortable ministry role at a large church in Dallas after sensing God’s call to the Northeast—one of the least churched regions in North America. With no church-planting playbook and their personal savings on the line, they launched Elevate Life with high expectations and a large marketing push. When only 70 people showed up on launch day, disappointment could have ended the story. Instead, it became the starting point. Jeremy describes the journey as a “God deal” from the beginning—marked by prayer, obedience, and a willingness to go after people rather than polish programs. Loving people from the street to the seat. // One of Elevate Life’s defining values is making people feel seen, heard, and celebrated. Jeremy believes every person walks in carrying an invisible sign that says, “See me.” That belief shapes their entire guest experience. From banner-waving parking lot teams to outdoor tents for first-time guests (even in winter), the church treats arrival as sacred ground. Volunteers walk guests through the building, help with kids check-in, offer tours, and even escort people to their seats. The intentional warmth sends a clear message: you matter here. Taking people where they are. // With nearly 4,000 first-time guests in a single year, Elevate Life assumes nothing about biblical knowledge or spiritual maturity. Rather than pushing people toward instant maturity, the church focuses on meeting people where they are. Grow Track, life groups, and clear next steps help people move forward at a sustainable pace. Jeremy warns that churches often forget how far they’ve traveled spiritually—and unintentionally expect newcomers to keep up. Invite culture that never lets up. // Elevate Life’s growth hasn’t come from direct mail or massive ad budgets. Jeremy says he’ll never do mailbox ads again. Instead, growth flows from a relentless invite culture. Every service, hallway conversation, life group, and ministry environment reinforces the same message: Who are you bringing? Invite cards, QR codes, social media ads, and consistent language keep invitation top of mind. Jeremy believes repetition—not creativity—is the secret. Reaching people over protecting preferences. // As the church has doubled in size, Jeremy is vigilant about guarding its mission. Growth brings new pressures—parking shortages, crowded services, limited space—but he resists shifting focus inward. If churches aren’t careful, they’ll trade purpose for preferences,. Elevate Life’s mission—making heaven more crowded—keeps the team outwardly focused. Jeremy regularly reminds leaders that people are not problems to solve; they are people to pastor. A challenge for church leaders. // Jeremy closes with a simple encouragement to pastors: love people deeply, steward what God has given you, and don’t lose sight of why you started. Churches don’t grow because they chase growth—they grow when leaders refuse to give up on people. In regions others have written off spiritually, God is still moving—and often through ordinary leaders who simply refuse to stop caring. To learn more about Elevate Life Church, visit elevatelifect.com or follow them on Instagram @elevatelifect. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Portable Church Your church is doing really well right now, and your leadership team is looking for solutions to keep momentum going! It could be time to start a new location. Maybe you have hesitated in the past few years, but you know it’s time to step out in faith again and launch that next location. Portable Church has assembled a bundle of resources to help you leverage your growing momentum into a new location by sending a part of your congregation back to their neighborhood on Mission. This bundle of resources will give you a step-by-step plan to launch that new or next location, and a 5 minute readiness tool that will help you know your church is ready to do it! Click here to watch the free webinar “Launch a New Location in 150 Days or Less” and grab the bundle of resources for your church! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. Pumped that you have decided to tune in today. We’ve got a very good conversation. I’m really looking forward to leaning in and learning from this leader and the story that God’s been writing at his church in the last two and a half years.Rich Birch — Elevate Church in Connecticut has grown from 70 people to over 2,000 on a weekly basis. It’s been named one of the fastest growing churches in the country. I love their mission and purpose is really simple: making heaven more crowded. Today we’ve got Jeremy Baker with us. He is the lead pastor. Jeremy, welcome to the show. So glad you’re here.Jeremy Baker — Thank you so much for having me. So excited. And what a great privilege and honor to be on on live with you today. So thank you.Rich Birch — Yeah, I’m excited that to unpack this story a little bit. It is not normal for a church to grow from 70 to 2000 in any part of the country, but even more so in Connecticut. I can say as a guy who served in New Jersey, I’m Canadian, you know – don’t hold that against against me. Jeremy Baker — Let’s go.Rich Birch — So I understand the spiritual context that you’re in a little bit. But why don’t you unpack the story? Kind of tell us a little bit what’s gone on over these last couple of years. For folks that don’t know, tell us about the kind of spiritual, you know, climate in Connecticut. Talk us through those issues.Jeremy Baker — Yeah, I first of all, it’s a God deal all the way. And I know a lot of people are asking me, hey, give me some handles, what’s some formulas, what’s some how-tos.Rich Birch — Right.Jeremy Baker — I’m just blown away by what God’s done. And I think it’s really just the heartbeat of God is going after his people and serving the community really well. So we’re in an area, I’m 30 minutes away from Yale University.Rich Birch — Okay.Jeremy Baker — I’m not too far away from New Haven, Connecticut. I’m in in a town about 100,000 people. Rich Birch — Wow.Jeremy Baker — Matter of fact, the building is actually in between two cities. Rich Birch — Okay. Jeremy Baker — The building is divided right down in half. One half being, yeah, it’s crazy. One half being Meriden, one half being a town called Wallingford. And so in those two cities is about 100,000 people. Rich Birch — Okay. Jeremy Baker — So three and a half years ago, I’m working at a big church in Dallas, Texas, mega-world, mega-church, on staff, XP, and the Lord just pressed on our heart, me and my wife that we’re comfortable. We’re we’re living the good life, we’re living the Dallas life, the big Texas life, and there’s more, you know. And nothing wrong with that, nothing wrong with the Dallas life, the big life, the Texas life, nothing wrong with big churches – God loves this, the capital “C” church, you know. And so long story short, prayed for about a year, and we said, we’re going to the Northeast. Rich Birch — Wow. Jeremy Baker — This is where my wife is originally from, the Connecticut region, this area, actually called a little town called North Haven. And we’re going to go back up here because there’s a group of people that need the Lord. And, you know, the Northeast, New Jersey, you know, New York, Maine, Vermont, Pennsylvania, these kind of, this region up here in this New England region is ah is an unchurched region. Rich Birch — Yes.Jeremy Baker — There’s great people that are God-fearing people, great good Bible-believing churches, but there’s it’s not known as a Southern, you know, Christianity. Rich Birch — Yep.Jeremy Baker — Like everybody goes to church in the South, but up here, it’s a little different region. So we came up here. We didn’t know how to plant a church, honestly.Rich Birch — Love it.Jeremy Baker — I’m just giving you all the honest, the the real, real.Rich Birch — Yes.Jeremy Baker — I wish I could tell you that I wrote the book on it and I know how to do everything perfectly. Rich Birch — Love itJeremy Baker — But i could I could tell you every horror story what not to do, you know? So we we pulled out our life savings and we started a church and we had 70 people on our launch date. Rich Birch — Wow. And we put about $100,000 into our launch date thinking we would have… Rich Birch — Wow. Jeremy Baker — …

Leading Into 2026: Executive Pastor Insights Momentum is real. So is the pressure. This free report draws from the largest dedicated survey of Executive Pastors ever, revealing what leaders are actually facing as they prepare for 2026. Why staff health is the #1 pressure point Where churches feel hopeful — and stretched thin What worked in 2025 and is worth repeating Clear decision filters for the year ahead Download the Full Report Free PDF • Built for Executive Pastors • Instant access Welcome back to another episode of the unSeminary podcast. We’re wrapping up our conversations with executive pastors from prevailing churches to unpack what leaders like you shared in the National Executive Pastor Survey. Today we’re joined by Shayla McCormick, executive leader at Coastal Community Church in Florida. Coastal is a rapidly growing multisite church with three locations, consistently ranking among the fastest-growing churches in the country. Shayla serves alongside her husband and brings deep operational insight shaped by leading a large church with a remarkably lean staff. In this conversation, Shayla helps unpack one of the most pressing themes from the survey: how churches hire—and why so many find themselves hiring the same roles over and over again. She challenges leaders to rethink staffing through the lens of multiplication rather than pressure relief. Why churches keep hiring the same roles. // According to the survey, churches continue to prioritize familiar roles—especially NextGen and support positions—even as ministry contexts change. Shayla believes this pattern often comes from reactive hiring. When attendance grows, volunteers feel stretched, systems strain, and leaders feel pain. The quickest solution is to hire someone to relieve pressure. But Shayla cautions that hiring to relieve pain is different from hiring to build capacity. When churches skip the discernment step—asking what this season truly requires—they repeat the same staffing patterns without addressing root issues. Relieving pressure vs. building capacity. // Shayla draws a sharp distinction between doers and equippers. Doers add short-term relief by completing tasks, while equippers multiply long-term impact by developing others. Coastal intentionally prioritizes hiring equippers—even when that means living with short-term discomfort. Her leadership philosophy flows directly from Ephesians 4 – the role of leaders is to equip the saints for the work of the ministry. The courage to make the “big ask.” // Shayla challenges the assumption that busy or successful people won’t serve. Too often, leaders say no for people before ever asking. At Coastal, high-capacity professionals—business owners, executives, retirees—serve in everything from parking to finance. The key is matching people’s gifts with meaningful responsibility and inviting them with confidence. A radically lean staff model. // Coastal averages around 5,000 in weekly attendance with just 25 staff members, an unusually low ratio. This isn’t accidental—it’s strategic. Shayla explains that Coastal has built a high-capacity volunteer culture where unpaid leaders carry real responsibility. Staff members exist to equip and empower those leaders. This approach requires more upfront investment in training and coaching, but it produces sustainable growth without constant hiring. The risk of overstaffing. // Overstaffing creates more than financial strain. Shayla warns that it can lead to lazy culture, misaligned expectations, and long-term instability. Churches that staff heavily during growth seasons often face painful decisions when momentum slows. Without a strong culture of equipping, ministries become staff-dependent rather than leader-driven. Shayla encourages leaders to steward today with foresight—preparing for future seasons, not just current demand. When hiring is the right move. // While Coastal resists reactive hiring, Shayla is clear that hiring still matters. For example, Coastal recently decided to add staff in Kids Ministry—not because volunteers were failing, but because the kids pastor needed freedom to focus on strategy, family connection, and leader development. The new role removes task-based pressure while also serving as a developmental pipeline for future campus launches. The goal isn’t to replace volunteers—it’s to free equippers to multiply more leaders. Mission over position. // As Coastal grows, Shayla emphasizes a culture of mission over position. Roles evolve as the church evolves. Using metaphors like scaffolding and rotating tires, she reminds leaders that some roles exist for a season—and that rotation is necessary for long-term health. Leaders regularly ask: Who are you developing? Who’s next? This mindset ensures the church can grow without being dependent on specific individuals. Starting points for stretched teams. // For leaders feeling perpetually tired despite added staff, Shayla offers simple coaching: eliminate work God never asked you to do, clarify expectations, and require every leader to develop others. Growth doesn’t come from adding people—it comes from multiplying leaders. To learn more about Coastal Community Church, visit coastalcommunity.tv or follow @coastalchurch on Instagram. You can also connect with Shayla at @shaylamccormick. Watch the full episode below: Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Thank You to This Episode’s Sponsor: TouchPoint As your church reaches more people, one of the biggest challenges is making sure no one slips through the cracks along the way.TouchPoint Church Management Software is an all-in-one ecosystem built for churches that want to elevate discipleship by providing clear data, strong engagement tools, and dependable workflows that scale as you grow. TouchPoint is trusted by some of the fastest-growing and largest churches in the country because it helps teams stay aligned, understand who they’re reaching, and make confident ministry decisions week after week. If you’ve been wondering whether your current system can carry your next season of growth, it may be time to explore what TouchPoint can do for you. You can evaluate TouchPoint during a free, no-pressure one-hour demo at TouchPointSoftware.com/demo. Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. So glad that you have decided to tune in. We are in the middle of these special episodes—I’ve been loving these—around really responding to your survey. We did a National Executive Pastor Survey. It’s the largest survey I can say that I’m aware of, of this, where we get out and talk to executive pastors across the country and really ask them, how’s it going in their church? What are they feeling? What are they learning? To really take a litmus test of where things are at. Rich Birch — And then what we’re doing is pulling in some incredible… leaders to help you wrestle through with some of the findings. And I’m excited, privileged, really, to have Shayla McCormick with us today. She’s with an incredible church called Coastal Community Church, a multi-site church with, if I’m counting correctly, three locations in Florida. It started in September 2009, not that long ago, and they’ve repeatedly been one of the fastest growing churches in the country. She serves with her husband at this church, and this is an incredible church. You should be following along with Shayla and with the church. Welcome to the show. So glad you’re here.Shayla McCormick — Thank you so much, Rich. I’m glad to be back and excited just to, you know, share with everybody just some insights and things that that I’ve learned along the way too.Rich Birch — Nice. This is yeah super fun to have you on again. And you should go back and listen to back episode that Shayla was on was one of our best of last year. Super helpful. So you’re going to want to lean in on that.Rich Birch — Now, when I saw some of the results from the survey, friends, I’m letting you behind the curtain. We looked at a couple different you know things and I sent them out to these friends and I said, hey, you pick whichever one you want. And I was really hoping that you would pick this one because I really think that you’ve got just so much to offer to this. So let’s, I’m going to unpack this a little bit. Shayla McCormick — Yeah.Rich Birch — So one of the questions we asked was, ah you know, there’s all these different roles that people are hiring. And for years, in fact, I actually thought about maybe not doing this question this year, because basically the order is pretty similar that people come back every year. But what we’ve seen from 2023 to 2024 is that particularly support roles, this idea of support roles that churches are out looking for those has grown significantly, 12 percentage points in those three years. Other roles like NextGen remain consistently at the top. You know, Outreach ranks the lowest at like 9 to 12 percent, which breaks my heart as a former outreach pastor. I was like, ah, people are not thinking about those things. Rich Birch — So today what I want to do is unpack this idea around what are who are we hiring for? What difference does it make? We know as an executive pastor listening in, I know that many of you are are kicking off this year thinking about, hmm, who shou

Leading Into 2026: Executive Pastor Insights Momentum is real. So is the pressure. This free report draws from the largest dedicated survey of Executive Pastors ever, revealing what leaders are actually facing as they prepare for 2026. Why staff health is the #1 pressure point Where churches feel hopeful — and stretched thin What worked in 2025 and is worth repeating Clear decision filters for the year ahead Download the Full Report Free PDF • Built for Executive Pastors • Instant access Welcome back to another episode of the unSeminary podcast. We’re continuing our conversations with executive pastors from prevailing churches, unpacking what leaders like you shared in the National Executive Pastor Survey, so you can lead forward with clarity. Today we’re joined by Paul Alexander, Executive Pastor at Sun Valley Community Church and Senior Consultant with The Unstuck Group. With more than 25 years of ministry experience and nearly 15 years at Sun Valley, Paul brings a blend of practitioner insight and coaching wisdom. Sun Valley is one of the fastest-growing churches in the country, with six physical locations, a prison campus, and more expansion on the way. In this conversation, Paul helps unpack one of the most pressing themes from the National Executive Pastor Survey: staff health, culture, and organizational structure. Is your church clear on vision and strategy but still struggling to move forward? Do you sense tension or fatigue beneath the surface of your staff team? Paul offers candid, practical guidance on how leaders can cultivate both healthy and high-performing teams. Staff culture is often the real growth lid. // Many churches leave strategic planning sessions with remarkable clarity—clear vision, strong strategy, and actionable next steps—yet still fail to move forward. The reason is rarely theological or missional; it’s cultural. Team culture and staff structure often become the limiting factor. Just as personal growth stalls when internal issues go unresolved, churches stall when unhealthy patterns persist within leadership teams. Healthy and high-performing. // Many churches swing between two extremes: high performance with little concern for soul health, or relational warmth with minimal accountability to achieve the vision. Neither honors the full call of ministry. The healthiest teams refuse to live at either end of the pendulum. Instead, they pursue a culture where people are cared for deeply while being challenged to steward their gifts faithfully toward the mission. You can’t legislate health. // Health cannot be enforced through policies alone. Leaders set the tone through example, not rules. Staff watch how senior leaders manage time, rest, family, boundaries, and pressure. Late-night emails, skipped days off, and constant urgency quietly shape expectations—even if leaders say otherwise. Pastors need to lead with moral authority, not moral perfection: modeling rhythms that reflect trust in God rather than fear-driven overwork. Practical rhythms that protect people. // At Sun Valley, staff health is reinforced through intentional systems. Leaders are expected to take their days off and use vacation time; reports track whether staff actually do. Full-time staff receive sabbaticals every seven years, including non-director-level roles. Marriage retreats are offered as a gift to staff couples, recognizing that healthier marriages produce healthier ministry. These investments cost little financially but yield long-term fruit in sustainability and trust. Hire leaders, not doers. // A common staffing pitfall is hiring doers instead of leaders. While competence and skill earn someone a seat on the team at Sun Valley, long-term effectiveness depends on their ability to develop others. Staff are evaluated not on how much ministry they personally accomplish, but on how well they equip volunteers to lead. Volunteers are the heroes; staff exist to serve and multiply them. This mindset shifts ministry from bottlenecked to scalable. Structure must evolve with growth. // Churches often treat structure as fixed, but Paul insists that growing churches must restructure continually. Span of care, staffing ratios, and role clarity must be revisited regularly. He points to healthy benchmarks—such as staffing costs and staff-to-attendance ratios—as helpful indicators, not rigid rules. When leaders ignore structure, culture suffers; when structure is aligned, momentum increases. Fruit requires clarity and measurement. // Every staff role at Sun Valley includes measurable outcomes. Paul likens this to personal goals—no one expects a marriage to improve without intentional action. Clear metrics create focus, alignment, and accountability. Monthly one-on-ones blend personal care with performance review, ensuring leaders are supported holistically while still moving the mission forward. Encouragement for leaders sensing tension. // For executive pastors who feel something is “off” but can’t quite name it, Paul urges them not to ignore that instinct. Growth exposes weaknesses, and structure or culture may need adjustment. Whether the issue is misalignment, unclear expectations, or misplaced roles, addressing it early prevents deeper damage later. To learn more about Sun Valley Community Church, visit sunvalleycc.com. For resources on staff health, structure, and strategy, explore theunstuckgroup.com or email Paul directly. Watch the full episode below: Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Thank You to This Episode’s Sponsor: SermonDone Hey friends, Sunday is coming… is your Sermon Done?Pastor, you don’t need more pressure—you need support. That’s why you need to check out SermonDone—the premium AI assistant built exclusivelyfor pastors. SermonDone helps you handle the heavy lifting: deep sermon research, series planning, and even a theologically aligned first draft—in your voice—because it actually trains on up to 15 of your past sermons. But it doesn’t stop there. With just a click, you can instantly turn your message into small group guides, discussion questions, and even kids curriculum. It’s like adding a research assistant, a writing partner, and a discipleship team—all in one. Try it free for 5 days. Head over to www.SermonDone.com and use promo code Rich20 for 20% off today! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. Really glad that you’ve decided to tune in. We’re doing a special series here this month where we’re looking at the results of a national survey that we did of executive pastors across the country. And we’ve pulled in some leading XPs from prevailing churches to help us think through these issues. Like we’re sitting across the table, if you talk about this problem, they want to help you with that. And today it’s our honor, our privilege really to have Paul Alexander with us. He is the executive pastor at Sun Valley Church for over 10 years. He has 25 years of experience. He’s a senior consultant with Unstuck, I think for 13 years. And he’s worked with all kinds of churches on health assessment, strategic planning. Sun Valley, if you don’t know this church, you’re living under a rock. fantastic church in Arizona, six physical locations, if I’m counting correctly, plus in prison, plus online. It’s repeatedly one of the fastest growing churches in the country. Paul, welcome to the show. So glad you’re here.Paul Alexander — Yeah, Rich, glad to be with you. Hopefully the conversation can help your listeners, man.Rich Birch — I really appreciate that. Why why don’t you fill in the picture about Sun Valley? I know we’ve had you on in the past. You should go back and listen, friends, but kind of give us the Sun Valley picture. Kind of tell us a little bit about that to set some context today.Paul Alexander — Yeah, man, been here now for almost 15 years. It’s wild to think back. When I first joined the team, it was one location, 10 acres, one exit, one entrance.Rich Birch — Wow.Paul Alexander — And, you know, there’s a lid to what you can do with that. And so we had originally went multi-site because we had to go multi-site. You know, the mission that Jesus gave the church to help more people meet him and grow up in their friendship with him. We had a lid to that with the space we were in. And so we had to go multi-site. It wasn’t cool. It wasn’t cute. It wasn’t fun. It wasn’t an experiment. It was like, if we’re going to obey Jesus, we don’t have an option.Rich Birch — Right. Yes.Paul Alexander — And so over the years, we’ve had the opportunity to add new locations. And, yeah, six physical locations, one in a prison. Our next prison campus opens up Q1. We grand open our Chandler location in March, and we break ground on San Tan in May. So, yeah, man, fun times, lots of people meeting Jesus.Rich Birch — So multi-sites not dead at Sun Valley.Paul Alexander — Man, multi-site’s not dead in America. Yeah.Rich Birch — I know. And it’s true, right? It’s one of those like, people are like, oh, I don’t know. That’s an old idea. I’m like, that’s not what I’m seeing. I’m like, gosh, there’s so many prevailing churches like Sun Valley that are just doubling down. That’s that’s fantastic. Rich Birch — Well, looking forward to today’s conversation. So friends, you’ve joined us actually for

Leading Into 2026: Executive Pastor Insights Momentum is real. So is the pressure. This free report draws from the largest dedicated survey of Executive Pastors ever, revealing what leaders are actually facing as they prepare for 2026. Why staff health is the #1 pressure point Where churches feel hopeful — and stretched thin What worked in 2025 and is worth repeating Clear decision filters for the year ahead Download the Full Report Free PDF • Built for Executive Pastors • Instant access Welcome back to another episode of the unSeminary podcast. Today we’re sitting down with an executive pastor from a prevailing church to unpack what leaders like you shared in the National Executive Pastor Survey, so you can lead forward with clarity. We’re joined by Jeremy Peterson, Executive Pastor at One Church, a fast-growing multisite church with five physical locations across New Hampshire and a strong online presence. Jeremy is also a key leader behind the Executive Pastor Summit (XPS), investing in the health and effectiveness of second-chair leaders across the country. In this conversation, Jeremy reflects on insights from the National Executive Pastor Survey and shares practical wisdom for strengthening one of the most critical—and often fragile—relationships in the church: the partnership between the lead pastor and executive pastor. Is your relationship with your lead pastor thriving, strained, or somewhere in between? Are you feeling neutral when you know the relationship needs to be strong? Jeremy offers clear, experience-tested guidance on building trust, maintaining alignment, and leading with integrity in the second chair. Why trust matters more than ever. // The survey revealed that just over one in five executive pastors feel uncertainty or strain in their relationship with their lead pastor. While not a majority, Jeremy believes the number may actually be higher in practice. He notes that many executive pastors quietly wrestle with trust—either feeling that they are not fully trusted by their lead pastor or struggling to trust their lead pastor themselves. Because the lead pastor and executive pastor sit at the intersection of vision and execution, even small fractures in trust can ripple throughout the entire organization. Consistency builds confidence. // One of the clearest ways trust erodes is through inconsistency. Jeremy emphasizes the importance of being dependable—doing what you say you’re going to do, following through on commitments, and showing up with a calm, steady presence. When executive pastors overcommit and underdeliver, even unintentionally, trust begins to erode. Over time, staff and lead pastors alike start to hesitate, slowing decision-making and momentum. Reliability, Jeremy notes, is one of the most underrated leadership strengths. Truthfulness over comfort. // Another major trust-builder is honesty—especially when the truth is uncomfortable. Executive pastors often act as filters, but withholding information eventually backfires. Metrics like attendance, giving, or volunteer engagement will surface eventually, and surprises damage credibility. Jeremy argues that leaders would rather hear hard truth early than manage damage later. Speaking truth with humility strengthens trust far more than protecting feelings in the short term. Clarity before problem-solving. // Jeremy observes that executive pastors are wired to fix problems, sometimes before fully understanding the lead pastor’s intent. When clarity is missing, misalignment follows. At One Church, Jeremy maintains a standing weekly lunch with the lead pastor to ensure they are synced on priorities, vision, and concerns. These rhythms allow for shared understanding and prevent assumptions from growing into frustration. Trust, he explains, grows when leaders take time to listen before acting. No surprises. // A core operating principle between Jeremy and his lead pastor is the “no surprises rule.” Whether it’s service times, staffing changes, or ministry initiatives, quick five-minute conversations prevent hours of repair later. Jeremy encourages executive pastors to drop into offices, make short calls, or send clarifying texts rather than letting uncertainty linger. Small misunderstandings left unaddressed often become major relational landmines. Prayer as a leadership discipline. // One of Jeremy’s most personal insights is the impact of daily prayer for his lead pastor and staff. Rather than praying only during crises, he now prays intentionally for his lead pastor, lead pastor’s spouse, and children by name. He’s seen this practice soften frustrations, realign perspective, and strengthen unity across the team. Trust sets the speed of the church. // Referencing Stephen M. R. Covey’s Speed of Trust, Jeremy explains that trust is not just relational—it’s operational. High-trust teams move faster, communicate clearer, and recover quicker from failure. Low-trust teams slow down, double-check motives, and avoid risk. For executive pastors, cultivating trust is not optional; it’s foundational to healthy church culture. To learn more about One Church and reach out to Jeremy, visit church.one. For executive pastors looking to grow in their leadership, learn more about the Executive Pastor Summit at xpsummit.org. Watch the full episode below: Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. We are in the middle of these special episodes we’ve been doing where we’re reflecting back on what you said in the National Executive Pastor Survey. And what we’re doing is bringing executive pastors from prevailing churches on to really help us wrestle through some of the things that we saw and ultimately to provide some help for you as you launch here into 2026. Today, it’s our privilege to have the executive pastor of all executive pastors, Jeremy Peterson with us from One Curch. It’s a fantastic church, a multi-site church in Northeastern United States. They have five, if I’m counting correctly, outpost locations in New Hampshire, plus church online, plus Jeremy’s involved in a leading XPS, a great conference for executive pastors and and and and campus pastors. And he does all kinds of amazing stuff. So Jeremy, welcome to the show. So glad you’re here.Jeremy Peterson — It’s quite the introduction. Thanks, Rich, for having me.Rich Birch — This is the problem you become you become a more than one-time guest. And I’m like, what do I say? He’s amazing. That’s what you should say. Tell us a little bit about One Church, to set the context for people, understand a little bit about your background, where you’re at.Jeremy Peterson — Yeah, so I spent the first 17 years in ministry in Texas, and I’ve been here for 12 and a half years now, and it’s it’s pretty wild. I said I would never be on the mission field. I grew up as a missionary kid, and so being here, I really feel like I am on the mission field. I’ve been here 12 and a half years, and we just celebrated like our 4,000th person that’s been baptized… Rich Birch — Amazing. Jeremy Peterson — …since I’ve been here. And so it’s just it’s just been quite the ride being a part of what God’s doing and just trying not to mess it up.Rich Birch — Yeah, it’s so good. Well, this thing we’re looking at today to kind of kick the conversation off, there was a a stat that jumped out to me from our study. 22.32% of executive pastors, that’s just over one in five, are either uncertain or experiencing strain with their lead pastor. Now, I know that that’s a minority number. It’s not like two-thirds are like struggling with this. It’s it’s It’s just over one in five.Rich Birch — But to me, that’s still a hauntingly large number that one in five executive pastors we would bump into and say, I’m not sure that that relationship is working well. So I’d love to start the conversation there. Why do you think the lead pastor and executive pastor relationship, why is there kind of tension there? Why would people be experiencing that? And and personally, I think, man, that relationship’s got to be strong for the the health of the church. But help us understand, maybe set the problem up for us. What what do you think is going on there when that relationship is strained?Jeremy Peterson — Yeah, it’s interesting to stat, Rich, because talking to a lot of executive pastors around the country like you do, I feel like that number may even be a little bit higher. Rich Birch — Right. I think so surveys are incredibly helpful, but I feel like one of the biggest challenges or conversations that I’m having on a regular basis with other executive pastors is I’m not sure the lead pastor trusts me. Sometimes it’s like, I’m not sure that I trust my lead pastor.Jeremy Peterson — And so I think there’s definitely a tension, which I think it’s, there there are two roles that are so incredibly crucial for the church, right. You have either the cedar senior or lead pastor, who’s really the one casting the vision. And you’ve got the executive pastor in that second role or that second chair, that’s really called to like help execute on the vision. And when there’s like, trust or mist

Leading Into 2026: Executive Pastor Insights Momentum is real. So is the pressure. This free report draws from the largest dedicated survey of Executive Pastors ever, revealing what leaders are actually facing as they prepare for 2026. Why staff health is the #1 pressure point Where churches feel hopeful — and stretched thin What worked in 2025 and is worth repeating Clear decision filters for the year ahead Download the Full Report Free PDF • Built for Executive Pastors • Instant access Welcome back to another episode of the unSeminary podcast. We’re continuing our special series responding to insights from the National Executive Pastor Survey with an executive pastor from a prevailing church. Today we’re joined by Eric Garza, Executive Pastor at Cross Church. Cross Church is one of the fastest-growing churches in the country, with 12 campuses across South Texas, serving both English- and Spanish-speaking congregations. In this conversation, Eric helps unpack the number-one fear expressed by executive pastors in the survey: running out of space and not knowing what to do next. Is your church growing but feeling physically constrained? Are facilities, kids’ space, or parking holding you back from what God may want to do next? Eric offers practical, hard-earned wisdom from leading through rapid multisite expansion. Facilities don’t just limit space—they shape momentum. // At Cross Church, growth has come through both campus planting and mergers or acquisitions of existing churches. In both cases, facilities either enable momentum or quietly choke it. Sustainable space must support all aspects of ministry—not just a worship room. Parking, kids’ environments, lobbies, restrooms, storage, and office space all play a role. A building that works on paper can quickly fail if it can’t support the full weekend experience. Don’t rush into permanence. // One of Eric’s strongest recommendations is to resist the pressure to own a building too early. Several Cross campuses began in leased spaces, which reduced operational burden and allowed the church to test viability without long-term risk. Leasing removes concerns like insurance, major maintenance, and long-term liability, freeing leaders to focus on ministry. If a campus stalls or misses the mark, leaders can pivot without being locked into a costly asset. Location matters more than you think. // Some facility lessons are learned the hard way. Eric humorously—but seriously—warns against launching next to railroad tracks or industrial zones. Visiting a facility during a Sunday morning timeframe is essential. Noise, safety, curb appeal, and accessibility all influence guest experience. Cross has launched campuses in libraries and event centers, learning to adapt acoustics and layouts while prioritizing safety and hospitality. Capital campaigns need margin. // Eric is candid about capital campaigns. Churches often believe in faith for a number that rarely materializes at full scale, especially since capital giving sits above normal tithes. Meanwhile, construction costs almost always rise. Cross learned the hard way that campaign timelines and construction timelines rarely align. Building 10–15% margin into every campaign accounts for inflation, surprises, and delays. If surplus remains, it becomes a testimony of generosity rather than a crisis averted. Remodeling vs. rebuilding requires sober math. // Acquiring an existing building can be a gift—or a trap. Before knocking down walls, Eric urges leaders to get third-party inspections and cost estimates. Some remodels quietly approach the cost of new construction while delivering less functionality. Evaluate whether a building should serve as a long-term campus, a ministry center, or even collateral for future development. Sometimes the wisest move is not to hold services there at all. Define a clear facility standard. // Over time, Cross Church developed a consistent “Cross standard” across campuses—shared color palettes, stage layouts, kids’ safety ratios, and ministry flow. While floor plans differ, the experience feels familiar. This standard helps teams evaluate remodels quickly and ensures families know what to expect. It also clarifies where compromise is acceptable and where it’s not. When space is tight, simplify strategically. // Not every constraint requires construction. Cross has increased capacity by adding services, adjusting service times, and consolidating kids’ age groups when space is limited. Combining grades temporarily doesn’t dilute quality—it preserves momentum. Eric defines excellence not as “having the best,” but “doing the best with what you have.” Obstacles are reframed as opportunities to steward growth faithfully. Communicate the season clearly. // Your people can endure inconvenience when they understand the why. Leaders don’t need to share every detail, but they should frame facility strain as evidence of impact, not failure. Clear vision keeps people focused on mission rather than discomfort. To learn more about Cross Church, visit crosschurchonline.com or follow @crosschurchrgv on social media. You can also connect with Eric directly on social media at @ericpgarza. Watch the full episode below: Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Risepointe Do you feel like your church’s or school’s facility could be preventing growth? Are you frustrated or possibly overwhelmed at the thought of a complicated or costly building project? Are the limitations of your building becoming obstacles in the path of expanding your ministry? Have you ever felt that you could reach more people if only the facility was better suited to the community’s needs? Well, the team over at Risepointe can help! As former ministry staff and church leaders, they understand how to prioritize and help lead you to a place where the building is a ministry multiplier. Your mission should not be held back by your building. Their team of architects, interior designers and project managers have the professional experience to incorporate creative design solutions to help move YOUR mission forward. Check them out at risepointe.com/unseminary and while you’re there, schedule a FREE call to explore possibilities for your needs, vision and future…Risepointe believes that God still uses spaces…and they’re here to help. Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. So glad that you have decided to tune in. We are in the middle of, in the in the midst of, is maybe a better way to say, these special set of podcasts where we’re responding to what you said in the National Executive Pastor Survey, which turned out to be the largest dedicated or direct executive pastor survey that we’re aware of ever, which is kind of cool. And hundreds of people were you know, logged in and told, gave us a sense of where ministry is at. And what we’ve been doing is spending time with an executive pastor from a prevailing church, and frankly, people I like, to get their ah thoughts on kind of what was surfaced. Rich Birch — And today we’ve got a big one. This is a significant issue. In fact, it was the single biggest fear that was expressed. We asked a question around, what’s your kind of biggest fear for this year? And nearly one in five executive pastors expressed fear about this. And what is that fear? It’s the whole issue of our facilities, space, capital projects, that sort of thing. Many churches are running out of kids space, parking, seating, lobby capacity. Rich Birch — You know, we’re all worried about in inflation of construction costs. If you got a building quoted on five years ago, you’re going to want to get it quoted on again, you know, renovation, building, all of this stuff. And, you know, we’re excited to have ah today a return guest, Eric Garza with us. He is from a fantastic church, Cross Church, which is located in Texas. It’s one of the fastest growing churches of ah in the country, and they have 12 campuses, if I’m counting correctly. So Eric has thought about facilities and so excited to have you back on the show, Eric. Thanks for being here.Eric Garza — Rich, thanks for having me back. Good to have an opportunity to have a great conversation about a big topic for a lot of pastors and executives across the country. Yeah.Rich Birch — Well, you’re going to solve all our problems for us today, Eric. So.Eric Garza — It’s just some nuggets of what I’ve learned and experienced. But if I can make your life and your world a little bit better, awesome.Rich Birch — That’s great. That’s good. Kind of tell us a little bit about Cross again, kind of set the context, you know, give us a bit of sense of the the church.Eric Garza — Yeah, so we’re in deep south Texas. Most of our campuses are within a half hour north of the US-Mexico border. So right at the bottom of the tip of Texas. 30 years going on 31 years as a ministry. In the last eight years, we went from one site ah to now seven locations, physical locations and 12 campuses.Eric Garza — We’re a bilingual ministry, which means we do we have English campuses and we have Spanish campuses. And we recently, last year in 20

Leading Into 2026: Executive Pastor Insights Momentum is real. So is the pressure. This free report draws from the largest dedicated survey of Executive Pastors ever, revealing what leaders are actually facing as they prepare for 2026. Why staff health is the #1 pressure point Where churches feel hopeful — and stretched thin What worked in 2025 and is worth repeating Clear decision filters for the year ahead Download the Full Report Free PDF • Built for Executive Pastors • Instant access Welcome back to another episode of the unSeminary podcast. Today we’re sitting down with an executive pastor from a prevailing church to unpack what leaders like you shared in the National Executive Pastor Survey so you can lead forward with clarity. In today’s episode, we’re joined by Kayra Montañez, Executive Pastor at Liquid Church in New Jersey. Liquid is a fast-growing multisite church with six campuses stretching from Princeton to communities just outside New York City. In this conversation, Kayra helps unpack one of the biggest concerns surfaced in the National Executive Pastor Survey: the growing gap between attendance and engagement. While many churches are seeing people return, far fewer leaders feel confident that those people are truly connected, discipled, and serving. Is your church seeing full rooms but thin volunteer pipelines? Are you unsure how engaged people really are beyond weekend services? Kayra offers practical insight into why that gap exists—and what churches can do to close it. Attendance is up, engagement is unclear. // Kayra begins with encouragement. Across the country, churches are seeing renewed spiritual openness. People are coming with expectancy, ready to encounter God. At the same time, many leaders sense a disconnect between attendance and belonging. Kayra identifies several common gaps: people attending without joining “people systems” like groups or teams; online attenders remaining anonymous without a clear bridge to community; seasonal attenders who show up for Christmas and Easter but never return; and potential volunteers who are open to helping but hesitant to commit long-term. These patterns aren’t unique to Liquid—they’re widespread across the church landscape. From prescribed paths to personalized journeys. // One of Liquid’s biggest shifts has been moving away from a rigid, one-size-fits-all connection pathway. Kayra compares the old model to the video game Mario Brothers, where everyone must follow the same prescribed path or “die.” Instead, Liquid now operates more like Zelda: a choose-your-own-adventure approach that honors people’s seasons, needs, and interests. Rather than telling people where they must plug in, the church focuses on learning what people actually want and helping them find a meaningful next step. Connect and Conversation. // This shift comes to life through a monthly experience called Connect and Conversation, hosted at every campus after the final service. New and not-yet-connected attendees are invited to a meal where they sit at tables with others like them and facilitators. The event begins with relational icebreakers to help people connect naturally, then moves into guided conversation around what attendees are looking for—community, care, serving, support groups, or spiritual growth. Facilitators take detailed notes, which drive personalized follow-up in the weeks ahead. Kayra describes it as “high-touch, concierge-style ministry,” and the results have been significant movement from attendance into engagement. Measuring what matters. // Liquid tracks what happens after people attend Connect and Conversation—not to claim direct causation, but to see correlation. They monitor whether participants join groups, teams, or discipleship environments in the following months. That data has helped the church refine pathways and remove unnecessary friction. Kayra encourages leaders to examine two key metrics: how many first-time guests take any next step within 30 days, and what percentage move into a people system within 60–90 days. These numbers often reveal where engagement breaks down. Reimagining discipleship. // One surprising insight at Liquid came from surveying the congregation about small groups. While relational connection mattered, the top desire was biblical literacy. In response, Liquid “blew up” its traditional small-group model and launched a new midweek Bible study format called Deep Dive. Rather than prioritizing relationships first, these environments put Scripture front and center, with connection as a natural byproduct. The pilot—an in-depth study of Revelation—drew hundreds of participants and revealed a deep hunger for understanding God’s Word. Rebuilding volunteer momentum. // Like many churches, Liquid faced a volunteer crisis as growth outpaced serving capacity—especially in kids’ environments. In response, the church launched a short-term campaign called For the One, built around a “try before you buy” serving model. New volunteers could serve a few times with a shortened onboarding process (without compromising safety) and then decide whether to commit long-term, scoring exclusive team swag. More than 400 people stepped in to serve, helping stabilize teams and reignite volunteer culture. Short-term fixes and long-term culture. // Kayra emphasizes that engagement is both a systems problem and a culture challenge. Churches need short-term solutions to address immediate gaps, but long-term health comes from storytelling, celebration, appreciation, and consistently casting vision for why serving and community matter. Engagement doesn’t happen accidentally—it’s cultivated intentionally over time. To learn more about Liquid Church, visit liquidchurch.com, or connect with Kayra directly via email. Watch the full episode below: Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. We’ve got a special episode on today where we’re diving into some of the results from the National Executive Pastor Survey. And today we’re super excited to have Kayra Montañez with us from Liquid Church in New Jersey. Rich Birch — And today we’re talking all about engagement. One of the things that jumped out, well, one of the top tier results, kind of concerns that came out, 10% of executive pastors in the open questions, expressed fear around discipleship death depth and volunteer sustainability. At the same time, nearly 12% said they lacked really visibility into participation and involvement data. Another 6% pointed specifically to volunteer and team metrics really being an unmet need, not knowing where they are. Rich Birch — So what does that all that mean? Roughly one in five executive pastors are entering 2026 this year, wondering really how engaged their churches are. And Kayra is going to solve all that for us. So Kayra, welcome to the show. Tell us about Liquid. Tell us a little bit about the church. Kayra Montañez — Well I appreciate the vote of confidence but I’m not sure about that. But, Rich, it’s always so great to be with you and to be a guest on your podcast. Thank you so much for having me. So yes, we are in New Jersey. So our church is called Liquid. I get the incredible privilege of serving there as one of two executive pastors. And we are a multisite church. We have six campuses. If you and know anything about New Jersey, one of them is the furthest one is in Princeton, New Jersey – a lot of people know Princeton. Kayra Montañez — And then probably the closest one that we have up north is closest to New York City, about 30 minutes from the city. So that kind of gives you the breadth and width of how we’re trying to saturate the state of New Jersey with the gospel of Jesus Christ. That is our mission. Rich Birch — So good. And Kayra, I really appreciate you jumping in on on today’s conversation, particularly in this area, because I think, man, have so much to offer. You know, so many of our churches, we feel like the volunteer pipelines are thin. How are we getting? It’s like people are underutilized. Maybe are our follow-up process are like overly complex. And you’ve done a great job on on this area. So let’s just jump right in. Rich Birch — Where do you see some of the biggest gaps today in churches, whether it’s Liquid or other churches you interact, between, you know, getting people to attend church attendance and actual engagement. There’s a gap there. what What’s driving that? What do what do you think drives that gap in our churches? Kayra Montañez — Yeah. So I see a couple of things. But before I get to that, you know, I just really wanted to start with something really encouraging because it’s not in my nature to be discouraging. So one of the things that I have noticed, in fact, I was actually spending some time with other pastors from other states in the U.S. And we were talking about like, hey, what is the Lord doing in the in the Big C Church? What are you experiencing in your context? Rich Birch — So good. Kayra Montañez — And one of the things I think that was a theme for all of us is it feels like we don’t have to work as hard to get people to come and b

Welcome back to another episode of the unSeminary podcast. We’re talking with Andrew Hopper, Lead Pastor of Mercy Hill Church in North Carolina. Planted in 2012 with just 30 people, Mercy Hill has grown into a multi-campus, fast-growing church known for its gospel clarity and sending culture. In this conversation, Andrew shares why adoption and foster care have become central expressions of Mercy Hill’s mission—and how those practices flow directly out of the gospel. He also unpacks the heart behind his book, Chosen: Building Your Family the Way God Builds His. Is your church unsure how to engage big social needs without drifting from the gospel? Are you looking for a way to mobilize people beyond church walls while keeping discipleship front and center? Andrew offers a clear framework for doing both. Doing good as a sign of the kingdom. // Andrew addresses a common tension churches feel between community engagement and disciple-making. Mercy Hill refuses to treat these as competing priorities. Acts of service—whether foster care, adoption, or family restoration—are not the kingdom itself but signposts pointing to it. Meeting tangible needs creates openings for gospel conversations. These ministries don’t replace evangelism; they amplify it by demonstrating the heart of God in visible ways. A church’s collective heartbeat. // Mercy Hill’s deep involvement in adoption, foster care, and family restoration didn’t start as a top-down strategy but emerged organically from the gifts and passions within the church. Many leaders and members have adopted children themselves, shaping the church’s collective heartbeat. Rather than attempting to address every social issue, Mercy Hill chose to focus deeply on a few—believing churches are most effective when they lean into the specific good works God has prepared for them. This focus has mobilized hundreds of families and created a powerful witness in their community. Rope-holding and shared responsibility. // Not everyone is called to adopt or foster, but everyone can hold the rope. Drawing from the William Carey analogy, Mercy Hill equips members to support families on the front lines through prayer, childcare, meals, financial help, and presence. Over time, they’ve learned that rope-holding works best when built on existing relationships rather than formal assignments. The goal is to ensure no family fights alone in what Andrew describes as intense spiritual warfare. Big vision with baby steps. // Mercy Hill isn’t afraid to cast a bold vision—whether for global missions, adoption, or church planting—but they pair that vision with accessible next steps. Prayer nights, giving opportunities, short-term service, and relational support allow people to grow into greater obedience over time. High challenge without guilt creates healthy discipleship. Why Andrew wrote Chosen. // Andrew wrote Chosen: Building Your Family the Way God Builds His not to promote a program, but to give churches a theological foundation for engaging adoption and foster care. The book weaves together Andrew’s family story, Mercy Hill’s journey, and a deeply gospel-centered motivation rooted in Scripture. Designed to be used individually or in groups, Chosen includes discussion questions and practical guidance for churches or small groups wanting to explore this calling in community. Andrew’s prayer is that the book would catalyze thousands of Christian families to participate meaningfully in caring for vulnerable children and families. Gospel-driven motivation. // Underneath everything is Andrew’s conviction that gospel motivation outlasts guilt. Behavior rooted in grace goes further than behavior driven by pressure. Adopted people adopt people. Chosen people choose people. That theological clarity fuels Mercy Hill’s sending culture, their community impact, and their ongoing growth. To explore Andrew’s resources on adoption, foster care, and grab his book, Chosen, visit andrewphopper.com/chosen or follow him on Instagram @andrewphopper. You can learn more about Mercy Hill Church at mercyhillchurch.com. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Portable Church Your church is doing really well right now, and your leadership team is looking for solutions to keep momentum going! It could be time to start a new location. Maybe you have hesitated in the past few years, but you know it’s time to step out in faith again and launch that next location. Portable Church has assembled a bundle of resources to help you leverage your growing momentum into a new location by sending a part of your congregation back to their neighborhood on Mission. This bundle of resources will give you a step-by-step plan to launch that new or next location, and a 5 minute readiness tool that will help you know your church is ready to do it! Click here to watch the free webinar “Launch a New Location in 150 Days or Less” and grab the bundle of resources for your church! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. We have got a multi-time guest on, and you know what that means. That means that I really respect, deeply admire, and want you to listen up, and today is no exception. Excited to have Andrew Hopper with us. He is the lead pastor of a church that they should be following, that you should be following. He’s a lead pastor of Mercy Hill Church with five locations, if I’m counting correctly, in North Carolina, and is repeatedly one of the fastest growing churches in the country. I love this church on many levels. They’re centered on the gospel and have a radical commitment to sending people to the nations. They have a desire to make disciples and multiply churches. Andrew, welcome to the show. So glad you’re here.Andrew Hopper — Man, I’m so pumped to be here. Love the podcast. Really appreciate it, man.Rich Birch — Yeah, I’m honored that you would come back. For folks that that don’t know Mercy Hill, give me a bit of a kind of an update. Tell us a little bit about the church.Andrew Hopper — Yeah.Rich Birch — Maybe update us from last time you were on.Andrew Hopper — Yeah, man. So just real quick, planted in 2012. We had 30 people, all you know kind of young professional age, and man, just really believe that God could do something incredible ah through, you know just through our our open hands, and he did.Andrew Hopper — And so it’s been 13 years. It’s crazy. We’ve been sort of pushing the same boulder up the same mountain for 13 years, just flywheel kind of concept and keep pushing. And ah the Lord has done an incredible thing, like you said, five campuses. And man, just moved into a new home and hub. That was from last time we had a chance. That’s been really great. Andrew Hopper — We were in a rented location for a long time as our main like broadcast campus. We’re a video-based multi-site. And so um it’s ah it was a three or four-year journey to raise the money and build this new facility. But we’re in, and the Lord has really blessed that with tons of new people, highest baptisms, sent ones, first time guest numbers, all everything that we’ve done. This has been a, you know, we’ve gone been on a ride – praise God for that. It’s it’s, um, it’s for his sake and his renown, but this year has been unlike the others. So it’s been…Rich Birch — Yeah, you were saying beforehand, it’s like 30 or something like 30 some percent year over year growth. That’s insane to keep up with.Andrew Hopper — It is man. And the, and the giving does not, uh, you know, the giving doesn’t happen.Rich Birch — Reflect that yet.Andrew Hopper — So it’s, it’s like, we’re trying to do ministry on a budget of a church that’s 3000, but a church that’s running 4,500. And it’s like, how do you do that effectively without killing everybody?Rich Birch — Nice.Andrew Hopper — All your staff, I mean, so, but we’re, we’re learning, man, we’re figuring it out. It’s fun. We got, we just planted our sixth church. So that’s apart from the campuses. This is first time, Rich, we’ve planted a church in our own city.Rich Birch — Oh, nice. That’s cool.Andrew Hopper — It’s been really, a really cool dynamic and it’s been fun. He’s doing great. Man, it was a college student that we met when he was 19 years old at North Carolina AT&T 10 years later. He’s an elder here. He’s done a lot of different things. And man, he goes and plants a new church in Greensboro about five minutes from one of our campuses and they’re doing great.Rich Birch — Wow. Yeah, that’s so good. Well, the thing, there’s lots I love about Mercy Hill, but one of the things that I’ve loved about your church from the you know the chance we’ve had to journey a little bit over the years about it is you just have real clarity around the mission, this idea of making disciples, multiplying churches. It’s like that has been rock solid from the beginning. When you think about we want churches to have discipleship at its core, this idea of a church that actually grows people up in their relationship with Christ. What matters most at the foundation? How are you keeping that so foundational to you know what’s happening at Mercy Hill?Andrew Hopper — Yeah, I think um I think that we always sort of bought into kind of what we see in Acts 2 as a little bit of a flywheel. We call it gather, group, give, go. A lot of

Welcome back to another episode of the unSeminary podcast. Today we’re talking with Tim MacLeod, a former nurse who escaped the financial treadmill by flipping couches—and now teaches others how to do the same. Are you a church leader feeling the financial squeeze? Looking for a side hustle that doesn’t require debt, special skills, or hours you don’t have? Tim’s story offers a practical roadmap—and encouragement—for anyone needing to close that income gap. Burnout and financial pressure. // Tim became a nurse at 21, newly married, supporting his wife through teacher’s college, and quickly thrown into adult responsibilities. The only way to stay financially afloat was by working overtime once or twice a week. When their second child was on the way, he realized the path he was on was unsustainable. Finding financial freedom. // Options like upgrading his nursing degree, relocating, or working in dangerous psychiatric facilities were unappealing. Tim needed something flexible, part-time, and profitable enough to replace overtime. He discovered flipping phones and iPads first, but competition was fierce. Then, after borrowing a trailer and responding to a free couch listing, everything changed. He cleaned it up, sold it the next day for $280, and instantly covered more than an entire nursing shift. Why flipping couches works. // The opportunity exists because of a gap in the marketplace. Most people don’t own trucks, can’t move heavy furniture, and face tight deadlines when moving. Sellers value reliable pickup over price; buyers value affordable furniture delivered to their door. Tim steps into this gap. With polite communication and kindness, he creates a “win-win-win”: sellers get rid of furniture quickly, buyers get affordable delivered couches, and Tim earns a consistent profit. He estimates most beginners can make $1,000/month by flipping just five couches—buying each for around $50 and selling for $250 with delivery included. A side hustle with time freedom. // One of the most surprising parts of Tim’s business is the flexibility. He built the early stages of his flipping business in the evenings with his wife and baby riding along—road dinners, cheap pizza, and trips to pick up inventory. Now he schedules pickups during school hours, stacks deliveries based on availability, and can pause or accelerate the business as needed. It’s ideal for ministry families with unpredictable schedules. Why you can succeed at this. // Many of Tim’s students are pastors or church employees, and he says ministry workers have unique advantages: access to storage at the church, a heart for helping people, strong communication skills, and the ability to bring calm to awkward interactions. Many pastors live outside their ministry communities—creating the perfect “import/export” opportunity where they can buy in one market and sell in another. And unlike many side hustles, flipping couches doesn’t conflict with ministry—it simply provides supplemental income with minimal stress. A free resource to get started. // Tim created a free Google Doc of scripts—his exact messages for starting conversations, vetting couches, and negotiating with integrity. To get it, simply comment scripts on any of his Instagram videos and he’ll email it your way. He also offers an affordable course walking through his full system, including storage setup, videos, delivery strategies, and scaling beyond $1,000/month. To learn more or access Tim’s free scripts, visit him on Instagram @thefulltimeflipper or explore his full course at tim-macleod.com. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Episode Transcript Rich Birch — Hey, friends, welcome to the unSeminary podcast. So glad that you have decided to tune in. We’re definitely having a very un-unSeminary episode today. You know recently I heard some statistics that I was like, man, we gotta do something about this. According to the Bureau of Labor and Statistics—you’re like, it’s a little early in the year for the Bureau of Labor and Statistics—but there’s a 13% gap between what religious workers—people who are clergy actually, is the title—and the average income in the country makes – a 13% gap. In fact, it even gets worse when you look at people, there’s a category called “religious workers, other”, which these would be like not the senior pastor types. This is like everybody else that works in a church. There’s a 40% gap between those people and the the average salary in the country. Rich Birch — And so why am I bringing this up? Because I know that there are people that are listening in today that are feeling that gap. Here we are in January and they’re feeling the pressure of that. And I want to help you with that. And so I’ve got a friend, like a friend from real life, friends. This is like we’re in the same small group. We know each other, incredible leader, and I want to expose you to him. But more importantly, I think he can help you with that gap.Rich Birch — It’s my friend, Tim MacLeod. Tim was a nurse with the dreams of fatherhood and home ownership, but after a few years was faced with reality and no time, no amount of overtime was really going to fill the gap that he needed to make things work. And after being stuck on that kind of financial treadmill, he found a way out. He found the niche of, wait for it, friends, flipping couches. What? Flipping couches and was able to quit his nursing job and now does this full time. And I’ve asked him to come on. Uh, because I think what he did at the beginning, even part-time, I think could help some of us today that are, that are listening in. Tim, welcome to the show. So glad you’re here.Tim MacLeod — Thanks so much for having me, man. I’m excited.Rich Birch — This is going to be a good conversation. Kind of fill in the story. Tell us a little bit, uh, tell us about your background, and how did you get in? How did you go from nursing to flipping couches?Tim MacLeod — So I wanted to be obedient and I got married maybe a little bit too young at 21. My wife was still in teacher’s college. And so very, very quickly I was thrown into adulthood of two cars, rents and all the things that come with that.Tim MacLeod — And nursing was good. I was a registered practical nurse, so not a university educated RN making bank, but doing okay with a college diploma. And I got the comfy gig at a long-term care home because I preferred eight-hour shifts and not the, I didn’t want nights.Rich Birch — Midnight and all that.Tim MacLeod — I just wanted, yeah, exactly.Rich Birch — Yeah, yeah, yeah.Tim MacLeod — I wanted the free parking and the the reliable six to two shifts. That was just the lifestyle that I liked. And the only way that I could stay afloat financially was with doubles. I had to do my six to two and then at least once a week, usually twice, if I wanted to have any money to play with, um I would work the two to ten.Rich Birch — Wow.Tim MacLeod — And that was cool while my wife was in college or while she was finishing up teacher’s college, that was fine. And then, we had a newborn baby and that was fine. Because anytime that I would have to do those doubles, she’d go to sleep, go for a sleepover at her parents’ place. And, uh, and I would just drudge up the shifts.Tim MacLeod — And, but then when we were pregnant with number two, I knew that there was difficulties coming. And the road ahead did not look very good. And so I needed something different and all my options for replacing the income suck. Like I could go back to school and upgrade to RN, but I scraped through the first time. So that was nuts.Rich Birch — Right.Tim MacLeod — I didn’t have much hope in myself in that avenue. And I could go, I could relocate, I could move or I could commute about an hour and 20 away to the mental health hospital and make like danger pay in like an asylum, basically with my current qualifications.Rich Birch — Right.Tim MacLeod — And everything just looked terrible. I hated all of that. And all I needed was something better than overtime. I just needed to replace that portion of the income. And I needed something better in my evenings that hopefully I could do with my wife or from home. And so I was looking at side hustles.Tim MacLeod — And I had a little bit of success flipping phones and iPads because that’s all that I really understood…Rich Birch — Okay. Yeah, yeah.Tim MacLeod — …all I understood at the time. And I live about an hour north of where my in-laws live, which is a pretty dense population. I’m in the sticks and the supply was really light there. So I could reliably go for a free meal at my in-laws place, pick up an iPhone or three and for like 300 bucks and then bring them home and sell them for 450 bucks. And so that took that took the pressure off and that was like grocery money.Rich Birch — Right.Tim MacLeod — And it was really consistent, really reliable. And and it was fun too. I really liked it. I liked the negotiations. I liked, I liked not trading time. Rich Birch — Right.Tim MacLeod — Like I liked making making a profit instead of a wage. And that I was hooked on that, but there was competition. Like I wasn’t that clever doing that.Tim MacLeod — There was there was kids that were closer to the inventory ripping around in little Hyundai Elantras and uh i remember meeting this this Indian kid named Lucky, at least his Canadian name was Lucky, and he was beating me to all the goods. And and I met him one time to buy a phone for myself an

Welcome back to another episode of the unSeminary podcast. Today we’re joined by Scott Landry, Senior Pastor of The Bridge in Ontario. Scott first joined the church in 2013 as a worship and student pastor before later stepping into the senior pastor role. Is your leadership marked by hidden wounds? Do you struggle with vulnerability in your ministry? Are you fighting the wrong battles—externally and internally? Scott recently released his first book, The Fight, a raw, deeply reflective look at the internal battles that shape our lives. Tune in as Scott’s story of redemption after hitting rock bottom offers an honest, hopeful picture of what it looks like to stop hiding, confront the truth, and let God rebuild what was lost. Honesty after years of hiding. // After ten years as a “professional Christian”, hiding behind his seminary degree, thriving ministry, external success, Scott’s internal life was crumbling. His marriage ended, his relationship with his daughter was severed, his ministry collapsed, and he hit emotional and spiritual rock bottom. That collapse became the catalyst for transformation—choosing vulnerability and refusing to fake spiritual health. Sharing scars, not open wounds. // Leadership requires discernment about transparency. Scott embraces the principle: share your scars, not your wounds. There is a kind of vulnerability that belongs with counselors, trusted friends, and Jesus alone—and another kind that can help others heal. For Scott, his book, The Fight, became a way to share healed places that might help protect others from making the same mistakes he had. Vulnerability isn’t weakness; rather, it’s a gift. The act of going first as a leader gives others the courage to do the same. Fighting the right battles. // One of the dangers we face is fighting the wrong battles. Scott uses the story of David and Eliab to illustrate how church leaders often get pulled into conflict—criticism, social media arguments, internal comparison—and miss the “Goliath” right in front of them. We often fight against the people we are supposed to fight for, especially in ministry. Learning to focus on the right fights is essential for healing. The breaking point—and the voice of God. // One of the most powerful moments in his journey is when Scott found himself alone, isolated, and furious at God. In an explosive moment of honesty, he shouted, “I don’t even believe in You anymore!” And then he sensed God say: “Then who are you yelling at?” That moment shattered his illusions. His anger, he realized, was evidence of God’s presence. God had been waiting for Scott at the place of his deepest anger—the place he had avoided his entire life. Pain as preparation. // Drawing from Joshua’s story and the painful preparation before Israel entered the Promised Land, Scott argues that discomfort often precedes destiny. The battles we face now equip us for battles ahead. Instead of asking God to end the fight, ask God to form you through it. Scott’s leadership has since been shaped around embracing discomfort—having hard conversations early, sitting with difficult emotions, and obeying God before understanding. Obedience in writing the book. // Writing The Fight began as an act of pure obedience. Scott resisted God’s nudge for a year, until finally acknowledging that he couldn’t ask God to bless one area of his life while disobeying Him in another. Once he opened a blank document, the first draft poured out in just three days. The writing became a healing process—one he initially believed was meant only for his children. The surprise has been how deeply his congregation has embraced his honesty and resonated with his story. Visit www.bridgechurches.ca to learn more about The Bridge, and pick up Scott’s book ,The Fight, on Amazon. To connect with Scott, find him on Instagram at @scottmlandry. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Thank You to This Episode’s Sponsor: SermonDone Hey friends, Sunday is coming… is your Sermon Done?Pastor, you don’t need more pressure—you need support. That’s why you need to check out SermonDone—the premium AI assistant built exclusivelyfor pastors. SermonDone helps you handle the heavy lifting: deep sermon research, series planning, and even a theologically aligned first draft—in your voice—because it actually trains on up to 15 of your past sermons. But it doesn’t stop there. With just a click, you can instantly turn your message into small group guides, discussion questions, and even kids curriculum. It’s like adding a research assistant, a writing partner, and a discipleship team—all in one. Try it free for 5 days. Head over to www.SermonDone.com and use promo code Rich20 for 20% off today! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. So glad that you have decided to tune in. You are going to be rewarded today. We’ve got a great conversation lined up. I have my friend Scott Landry with us. He is the lead pastor at a fantastic church called The Bridge in or just outside of Ottawa, Ontario. Rich Birch — He joined the team in 2013 as the pastor of worship and student ministry and now serves as the senior pastor. Just being totally honest, friends, Scott and I are friends in real life. So it’s, these are actually, I find some of the funnier conversations because it’s like this weird conceit of like, we’ve got microphones between us and all of that. So, but Scott, welcome. So glad you’re here today.Scott Landry — Honored to be here with you, and better yet to be your friend.Rich Birch — This is going to be good. This is I’m really look looking forward to today’s conversation. So, um ah dear listener, I’m just going to pull back the the curtain. I really want you to listen in. Scott is an incredible leader and is doing, there’s lots of different things we could talk about, the way you’re using his his leadership and the church is growing and making an impact. And he’s got a bunch of platinum problems that he’s trying to figure out. And you know, where to get space and all that. But, but actually is none of that I want to talk about today. Actually, earlier this year, Scott released and a book. He wrote a book called “The Fight”. And what we’re going to talk about today is a little bit of the content, what it’s about and what led him to that process. And and then about ah the impact on ah his church. And I really want you to listen to in friends, think there’s a lot we can we can take out of this. Rich Birch — Why don’t you, how do you describe the book? When you, someone says like, oh, you wrote a book? What’s that on? I’d love to hear that. I’ve read the book, friends, so you just so you know.Scott Landry — Yeah, um it’s honestly somewhat of an autobiography, but it’s also a personal therapy session that’s on paper. It’s a little bit of biblical perspective in light of those things. And then I think hopefully pointing people who might read it to some level of personal insight or maybe personal application to both, both my story and also more importantly, the scriptural kind of you know, underlying and all of it.Scott Landry — So yeah, it’s not a self-help book, but I think it’s a self-reflective book. Rich Birch — That’s good. Scott Landry — And kind of hoping that people, yeah, hoping that people might see their story in the midst of mine. And and what what are the things that connect or are kind of similar threads through everybody’s story. And, uh, and, and it was, it it was, it was the cheapest version of therapy I could come up with, really. It was a lot of just kind of looking at my life and trying to make sense of it and and trying to find, find words for feelings I didn’t even know I felt. And, uh, yeah. And so just kind of putting it all out there for myself and also, for my kids and then, you know, the, the, you and the three other people that might read it. So it’s great.Rich Birch — Ah, and that’s not true. A lot more people than that have read it. At the core of this book, and we’ll get into this, friends, but at the core of this book, I would say it’s a high level of transparency. Like you are, you know, you let people in on, hey, here’s some stuff that I’ve been wrestling with, you know, over these years.Rich Birch — And I think most pastors think they should be transparent. That always hasn’t been the case. I’ve been in ministry long enough that there was a time where I think people actually wanted religious leaders who seemed perfect and were like… Scott Landry — Yeah. Rich Birch — …they’re these like, they’ve got their whole life together. That’s not the case anymore. People are looking for, and I think leaders want to be transparent. We want we want to kind of be honest with people. But the stakes sometimes feel higher for some reason. So what kind of led you to the place where you’re like, hey, I want to be vulnerable in a way, ah in written form, with your people, with the community around you?Scott Landry — Yeah, that’s a great question. Honestly, I think it was the fact that I hadn’t been authentic and vulnerable for too long and then lost everything because of it. You know, obviously I write in the book about my journey. I was a pastor for 10 years. I had a a seminary degree and didn’t have an unSeminary one, but I had the degree on the wall and I had, you know, the…Rich Birch — The real one, the real one.Scott Landry — They’re the real one. Yeah. And, uh, but I had all of that. I had 10 years

Welcome back to another episode of the unSeminary podcast. We’re talking with Sarah Hooley, Executive Pastor at City Church in Fort Wayne, Indiana. Founded in 2016 by Lead Pastor Chris Freeman, City Church is a young, rapidly growing, intentionally multi-ethnic, multi-economic, and multi-generational church. Since moving from a setup/teardown environment into their renovated 60,000-square-foot facility, the church has experienced explosive growth—reaching 2,500–2,600 weekly attendees, baptizing nearly 500 people this year, and engaging a high percentage of unchurched and new-to-faith individuals. Is your church reaching people far from Jesus but struggling to disciple them well? Are you navigating the complexities that come with rapid growth? Tune in as Sarah shares how City Church reaches, welcomes, disciples, and mobilizes people who often arrive with little to no church background. Reaching the unchurched at scale. // From the beginning, City Church planted itself intentionally in one of Fort Wayne’s most racially diverse neighborhoods. Many guests arrive with no church vocabulary. Many don’t know the difference between the Old and New Testament or famous biblical characters. Teaching, therefore, is designed with zero assumptions, helping newcomers feel included while still deeply challenging long-time believers. Worship reflects the church’s diversity, blending musical styles in a way that unites cultures rather than centering one preference. Many first-time attendees hear about the church through friends who aren’t yet believers themselves—evidence that transformation is visibly taking root. Welcoming culture built by transformed people. // One of the most powerful forces shaping City Church is its culture of warmth and belonging. Their Connections Director, Victoria, came to Christ through City Church herself—giving her deep empathy for the unchurched experience and a passion for noticing people. Her team is trained not just to greet but to see people, engage them meaningfully, and make church feel safe and familiar. Serve teams are intentionally open to nonbelievers as a front door for community and spiritual curiosity—allowing people to “belong before they believe.” This relational warmth is often the defining difference-maker for guests who have never experienced church before. Discipleship for people with no foundation. // Rapid growth and a high percentage of new believers revealed a critical discipleship gap. In response, Pastor Chris launched Act Like Men, a 15-week, high-accountability discipleship course for young men covering identity, integrity, purity, humility, servanthood, and spiritual discipline. Women quickly asked for something similar, prompting the launch of Be Bold Women, a complementary course that includes teaching, mentoring, small groups, a women’s conference, and topics like emotional health, community, and living as a godly woman. A volunteer-driven church with a tiny staff. // One of the most stunning aspects of City Church is how much ministry happens through volunteers rather than staff. With only seven full-time staff and roughly 2,600 attendees, their ratio is radically outside national norms. Staff serve as equippers, not doers. High-level volunteer leaders oversee major portions of ministry: shadowing, training, leading teams, scheduling people, and pastoring others. Leadership development is an essential form of discipleship, not an operational necessity. Leading from abundance, not scarcity. // Sarah encourages leaders to adopt a “loaves and fishes” mindset – the question is not what the church lacks but what God can do with what it has. Simplicity, clarity, and focus keep the team aligned. Staff calibrate constantly, coaching one another to resist the pull toward doing everything themselves. Sarah also stresses the importance of relational support systems for leaders—cohorts, mentors, and peers who remind pastors that faithfulness, not outcomes, is the goal. To learn more about City Church, visit forthecity.com, or follow them on social media at @citychurchfw. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Risepointe Do you feel like your church’s or school’s facility could be preventing growth? Are you frustrated or possibly overwhelmed at the thought of a complicated or costly building project? Are the limitations of your building becoming obstacles in the path of expanding your ministry? Have you ever felt that you could reach more people if only the facility was better suited to the community’s needs? Well, the team over at Risepointe can help! As former ministry staff and church leaders, they understand how to prioritize and help lead you to a place where the building is a ministry multiplier. Your mission should not be held back by your building. Their team of architects, interior designers and project managers have the professional experience to incorporate creative design solutions to help move YOUR mission forward. Check them out at risepointe.com/unseminary and while you’re there, schedule a FREE call to explore possibilities for your needs, vision and future…Risepointe believes that God still uses spaces…and they’re here to help. Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. So glad that you’ve decided to tune in today. This is going to be a jam-packed episode. You’re going to want to buckle up. We’re talking about a lot of stuff today that applies to your church that I know will be super helpful. I’m excited to be talking to Sarah Hooley. She is the executive pastor at a church called City Church in Fort Wayne, Indiana. This is a church you should be tracking with. If you’re not, they were founded in 2016 by lead pastor Chris Freeman. It’s a diverse church in a city that is for the city with multi-ethnic, multi-economic, multi-generational community. It’s really, God’s doing some incredible things here, and you’re going to want to track along with that. And we’ve got Sarah on the show to help us. Sarah, welcome to the show. Sarah Hooley — Thank you so much for having me. It is a privilege to be joining you today. Rich Birch — Oh, this is going to be wonderful. I’m really looking forward to learning from you. Why don’t you tell us a little bit of the City Church story, kind of set up. Tell us a little bit about it. What’s going on Give us a sense of what’s happening at City Church. Sarah Hooley — Yeah, so we are a nine-year-old church plant. We were a set-up, teardown church for the last eight or so years ah seven and a half. We’ve move we bought a grocery store in 2020. Rich Birch — Good year. Sarah Hooley — Great time to buy a building, and and it was being used as a warehouse. And so we bought it and then the pandemic happened and we’re like, well, we still have a warehouse occupying the space. Maybe at some point it’ll become a church. We don’t know. And then it was just about a couple years ago that we then started a capital campaign and went to develop the the space. It’s 60,000 square feet. We developed about 40,000 square feet of it for our church. Rich Birch — Wow. Sarah Hooley — I’m thinking, man, that’s going to, we’ll be set for a good long time. And we are out of space already. Rich Birch — Yes. Sarah Hooley — And so and we moved from two services to three. And now we’re just, excuse me, trying to figure out what do we do? um God has just been moving in incredible ways. Like we have from the from the start been very intentional about wanting to be a multi-ethnic, multi-economic, multi-generational church. And where we planted has been very intentional. Sarah Hooley — So even where we were for set up and tear down, and we were right in the heart of the city where it was the most ethnically diverse within Fort Wayne. So Fort Wayne is roughly about 66% white in the city as a whole, but in our neighborhood specifically, it’s more 40% African-American, 20% white, 20-ish percent Hispanic. And so it is a much more racially diverse area. Rich Birch — So good. Sarah Hooley — And that is has been very intentional from the beginning. And so our location now, is it’s just been beautiful to see how God has really drawn people from every background. And, you know anyone who’s been a part of a multi-ethnic church knows that that that’s a messy process. It’s It is incredible to see, though, the the beauty and of what God can do when we are are not just attending a church together, but really in community with one another, and with people who come from radically different backgrounds um and and how that can really bring about a lot of healing in our stories and in our in our relationships. Rich Birch — So good. Sarah Hooley — And so um we have grown since moving into the building, we were about 800 people um when we were set-up/teardown. And then once we moved into the building, it has just been um exponential growth. So we we have grown very quickly and just tried to keep up with all of it. Sarah Hooley — One of the things that I’ve i’ve just loved about City Church is it’s very intentional about um reaching those who don’t know Jesus. And so the that really comes from our our lead pastor, from Pastor Chris Freeman, his heart for the lost. So a lot of our growth has not been transfer growth. It’s not just

Welcome back to another episode of the unSeminary podcast. We’re talking with Aaron Stanski, founder and CEO of Risepointe, a firm that partners with churches across the country to design and build facilities that amplify ministry impact. With more than 15 years of experience in church architecture, project management, and ministry leadership, Aaron and his team help churches navigate complex building challenges while staying focused on mission. Is your church facing growing pains—crowded lobbies, full parking lots, or overwhelmed kids’ spaces—but unsure how to move forward? Aaron shares practical insights on how to approach facility planning strategically, align vision with budget, and avoid the costly mistakes that can slow down momentum. Overcoming the overwhelm. // When churches consider expansion or renovation, leaders often feel paralyzed by the process. Questions about cost, zoning, design, and disruption quickly pile up. Too often, churches jump straight to hiring an architect before defining their real needs. Instead, churches should first clarify what’s working, what’s broken, and what’s next before anyone draws plans. Start with scope and budget. // The two guardrails of every successful project are scope (what you’re building) and budget (what you can spend). Aaron warns that skipping this step often leads to beautiful drawings that churches can’t afford. Risepointe begins with a Needs Analysis, an on-site deep dive into the church’s DNA, culture, and challenges. The team listens to staff, studies how people use the building, and identifies bottlenecks—whether it’s the children’s hallway, lobby congestion, or limited parking. Only then do they define the right-size project and realistic cost range. The power of early engagement. // Most churches wait too long to start planning. Zoning approvals, fundraising, and construction all take longer than expected, especially in urban areas. Waiting too long forces rushed design work, unclear budgets, and lost ministry opportunities. You don’t have to build everything at once. Start with a plan that captures the next few wins—like improving your lobby or kids’ check-in—while preparing for long-term growth. Knowing when it’s time. // Aaron says early warning signs include maxing out your primary service, overflowing kids’ spaces, and parking lots at capacity. Many pastors misjudge space needs because they see the auditorium every Sunday but rarely experience the parking or early childhood chaos firsthand. Evaluating your entire Sunday experience—entry to exit—reveals where capacity problems really begin. Aligning buildings with ministry models. // Every church facility reflects a ministry philosophy—but those philosophies evolve. Where there used to be 40-year ministry cycles, now they are closer to 10 to 20. Churches shaped by the seeker-sensitive movement, for example, are now adapting to relational, community-driven models. Spaces that once emphasized rows and stages now need more environments for conversations, mentoring, and connection. A free resource for leaders. // To help churches begin the conversation, Aaron’s team created a free guide called “10 Things to Get Right Before You Build.” The resource walks through key questions every church should answer before launching a building project—from clarifying vision and budget to preparing for change. You can download it and schedule a free consultation at risepointe.com/unseminary. To learn more about Risepointe’s work helping churches align facilities with mission, visit risepointe.com/unseminary or follow Risepointe on Instagram for inspiration and project stories. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Portable Church Your church is doing really well right now, and your leadership team is looking for solutions to keep momentum going! It could be time to start a new location. Maybe you have hesitated in the past few years, but you know it’s time to step out in faith again and launch that next location. Portable Church has assembled a bundle of resources to help you leverage your growing momentum into a new location by sending a part of your congregation back to their neighborhood on Mission. This bundle of resources will give you a step-by-step plan to launch that new or next location, and a 5 minute readiness tool that will help you know your church is ready to do it! Click here to watch the free webinar “Launch a New Location in 150 Days or Less” and grab the bundle of resources for your church! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. I am so glad that you have decided to tune in. You know, across the country, we keep hearing about churches that are growing and we’re seeing swelling attendance and that’s good. Some of that is like a platinum problem though. It generates other issues that we have to think about. And so what what I did was pull on a friend of mine, Aaron Stanski, he’s the founder and CEO of Risepointe. He’s got 15 plus years of church design, leadership and project management and experience. Rich Birch — If you don’t know Risepointe, where have you been? You’re living under a rock. They’re church architects and designers. They have years of experience working with churches like yours, schools and nonprofits, and they offer a wide range wide variety of services, including architecture, interior design, graphic design, branding, and so much more. Aaron is, I like Aaron not just because he actually has got incredible skills. His team’s got incredible skills, but he really actually wants to help churches like you. And so Aaron, welcome to the show. So glad you’re here. Aaron Stanski — Yeah, I’m glad to be here, Rich. Rich Birch — It’s going to be good. Give give people, you’ve been on a couple of times… Aaron Stanski — Yeah. Rich Birch — …and but give us again, for folks that haven’t heard, the Aaron Stanski, you know, a couple bullet points. Aaron Stanski — Sure. Rich Birch — What did I miss? What do you want to fill in the picture? Aaron Stanski — Yeah. I mean, ah you know the quick story is grew up in ministry. My dad was a pastor growing up, planted a we planted a church in Boston when I was a kid. Went to school for engineering, worked for Harley Davidson Motorcycles, did big projects, project management and stuff for them for a while. And then felt called to ministry. Aaron Stanski — So left Harley Davidson, was on staff with Cru for a couple years doing college ministry before I jumped on staff at a fast growing multi-site church here in Chicago. So loved that, loved being part of that ministry team. And then, of course, we went through a big building project. So got to roll up my sleeves on the on the church staff side of things and hire architects and engineers and AV consultants and really kind of combine my my engineering mind and my ministry heart. And so absolutely love that process. And so, yeah, I’ve been helping churches now for the last 15, 16 years. It’s been an absolute blast. Rich Birch — So good. Well, the the kind of person I want to have in mind today, and so friends, if if you’re listening in, if this sounds a little bit like you, you’re going to want to pay close attention. So I’m thinking about that church, you know, the leader that looks around, they maybe have got, maybe they got two services. Rich Birch — They’re looking around and they’re seeing, ooh, they feel like maybe their growth ah is starting to create some pinch points. Maybe it’s in kids. Maybe it’s in adults. Maybe it’s their lobby. It’s they look around and they’re like, man, I just I feel like our facility might be holding us back a little bit. um And because I do bump into this in churches all the time. Aaron Stanski — Sure. Rich Birch — And there’s like, there can be like a certain amount of anxiety and fear around, gosh, when do I, what do I do? So when you talk to pastors, what do you know notice as one of the kind of most common point of confusion when it comes to starting or pulling the trigger, moving on with a building project, expansion project, try to improve things. Where are we getting this wrong? Aaron Stanski — Yeah. I mean, I think ah like one, the whole process itself can just be completely overwhelming. Rich Birch — Right. Aaron Stanski — Like immediately you’re confronted with, ah oh my goodness, like what’s the right solution? What is the, ah what is the town or the, you know, the jurisdiction going to allow us to do? What is this all going to cost? Where are we going to do church in the meantime if we’re having to fix this building or add on to it? Rich Birch — Yes, yes. Aaron Stanski — I mean, immediately all of these questions start to kind of well up and it can become ah really overwhelming for a lot of churches. Rich Birch — So good. So when when we step back, is there any one of those that you think in particular is like a piece of the puzzle that is the most kind of mysterious or is the most um confusing as as you that you bump into regularly with leaders? Aaron Stanski — I mean, I think the most confusing is probably like, what’s the right solution? Rich Birch — Okay. Yep. Aaron Stanski — A lot of times it’s a combination of like, you know, we feel like we’re out of space, so we

Welcome back to another episode of the unSeminary podcast. We’re talking with Tensley Almand, President and CEO of Atlanta Mission, the largest and longest-running provider of services for people experiencing homelessness in the Atlanta metro area. Founded in 1938 as a soup kitchen during the Great Depression, Atlanta Mission now operates four campuses, serving over 800 men, women, and children nightly through programs that provide housing, recovery support, and Christ-centered transformation. How do you lead through complexity while staying true to your calling? Tensley shares leadership lessons from his transition from church ministry to leading a $20 million nonprofit—insights that apply to every pastor or church leader navigating growth, complexity, or change. Moving beyond shelter to transformation. // While many think of Atlanta Mission as only an emergency shelter, over 60% of its beds are dedicated to long-term transformational programs that address root causes of homelessness. The yearlong program includes counseling, trauma recovery, life skills, and vocational training. Clients complete a four-week “Next Steps” program focused on relational, emotional, and workplace health. The results are remarkable: 70% of graduates maintain stable housing and employment a year later. Learning to lead by listening. // When Tensley stepped into his CEO role, he faced the challenge of succeeding a leader who had guided the organization from crisis to stability. Rather than arriving as the expert, Tensley began as what he calls the “Chief Question Officer.” He met with every employee to ask four key questions: What’s right? What’s wrong? What’s missing? What’s confusing? The responses revealed a clear need for strategic focus. Building clarity and focus. // Using that input, Tensley led a yearlong process to create a strategic roadmap—a seven-year plan that defines the organization’s mission, values, and measurable outcomes. When there’s clarity in an organization, saying ‘no’ becomes easy and saying ‘yes’ becomes difficult. The new strategy gave Atlanta Mission a unified framework for decision-making, with every initiative measured against the same mission. Measuring what matters. // Data fuels care. In order to better track client progress, the team at Atlanta Mission built dashboards, measuring not only how many people they serve but how lives are changing. When graduation rates dipped from 70% to 45%, they discovered the cause wasn’t program failure but economic change. That same approach can transform church leadership. Churches measure nickels and noses, but what if we measured progression—how many first-time guests become group members, or how many volunteers grow into leaders? Partnership through presence. // Atlanta Mission thrives through partnerships with churches across the city. Tensley explains that relational poverty—people lacking healthy connections—is as debilitating as material poverty. Rather than only focusing on “do for” service projects, he encourages churches to create “be with” opportunities: hosting birthday parties, sharing meals, or building relationships with families at Atlanta Mission. Encouragement for leaders. // Reflecting on his own journey, Tensley reminds church leaders who feel stretched or uncertain that often you’ll overestimate what you can accomplish in 90 days, but underestimate what you can do in a year or two. Take time to listen, build unity, and stay faithful in the process. Over time, that faithfulness becomes transformation—both in the people you lead and in yourself. To learn more about Atlanta Mission, visit atlantamission.org or email to connect or schedule a visit. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. I am so glad that you have decided to tune in. We’ve got a real honored to have an incredible guest on today’s episode. We’ve got Tensley Almand with us. He is the president and CEO of Atlanta Mission. Rich Birch — Now, if you don’t know Atlanta Mission, I’m not sure where you’ve been. You really should know. This organization was founded in 1938 as a soup kitchen to feed men who were displaced by the Great Depression. And they just keep chugging along. They do incredible work. They now serve Metro Atlanta’s largest homeless population and bring hope in the face of homelessness, poverty, and addiction. Rich Birch — Prior to serving at Atlanta Mission, he was in vocational ministry for 20 plus years, the last 12 of those, as we were just saying in the pre-call. He said, felt like he had the the best job in the world, was a lead pastor at Decatur City Church, one of the eight Atlanta City, Atlanta area campuses of North Point Ministries. Tensley, welcome. So glad you’re here. Tensley Almand — Man, so good to be here. Thanks so much for having me. I’ve been looking forward to this conversation. Rich Birch — No, this is going to be good. I’m excited. Why don’t you kind of fill in the picture? Tell us a little bit more of your background and tell us a bit more about Atlanta Mission, that kind of thing. Just help set the table. Tensley Almand — Yeah, so I’m a native Atlantan. I grew up here, born and raised just north of the city. Yeah. Only child. Parents still live north of the city in the same town that I grew up in. Rich Birch — Nice. Tensley Almand — My wife and I, we have four kids. We have been married now, just celebrated our 25th wedding anniversary… Rich Birch — Congratulations. That’s great. Tensley Almand — …which makes me feel old, but it’s it’s it’s all good. So four kids, three boys, little girl, they’re all just amazing, doing great things and in their worlds. We live over in city of Decatur. So ah for those that don’t know, just kind of just right outside of downtown Atlanta. So we feel like we’re living in the heart of the city. Rich Birch — Cool. Tensley Almand — Like you said, I spent 20 plus years on the church side of ministry, which you had told younger me that that was going to be my future, I probably would have laughed at you. Grew up in a family that church just frankly, wasn’t that important to us. My mom gets mad if I say I didn’t grow up in a Christian home, um, which, you know, looking back, I think is really true. I just grew up in a home that we didn’t feel like the church was for us. Rich Birch — Right. Tensley Almand — And so, um, after, you know, meeting Jesus in college, giving my life to him, which is a whole nother really cool story, started down the path towards ministry. And eventually several years into that kind of looked up and thought, I don’t know what I’m doing. Like I’m working at these churches that I don’t even want to attend. Tensley Almand — Like remember this very pivotal meeting in my life where our pastor asked us, he’s like, if I didn’t pay you to go to church here, is this the church you would attend? Rich Birch — Yes. Tensley Almand — And every one of us said no. Rich Birch — Oh, gosh. Oh, my goodness. Tensley Almand — And they were all okay with it. Rich Birch — Oh, no. Tensley Almand — And I just like something broke in me. Rich Birch — Oh, no. Oh, no. Yeah. Tensley Almand — And I remember going home and I told my wife, I was like, I can’t do this anymore. Rich Birch — Right. Tensley Almand — And so I started the process of just trying to find a job. But the problem is I’ve genuinely felt called by God to ministry. And so God used that to, to lead us down the path of starting Decatur City Church. And, um, our whole dream was just to create a church that people who didn’t like church would love to attend. Tensley Almand — And so, which is really cool. Again, it’s probably a whole other episode, but really cool because we got to do that in one of the most unchurched cities in Atlanta. 70% of the people who live in Decatur ah don’t go to a church. And Decatur, for those who don’t know, small little town right outside of a big city. Rich Birch — Right. Tensley Almand — But literally, there’s over 600 churches in that town. So we used to say all the time, nobody wakes up on Sunday wondering where a church is. They just wake up wondering if church is for them. Rich Birch — Right, right. Tensley Almand — And so that’s, that’s the thing we tried to solve. Right. Rich Birch — Right. Tensley Almand — And so did that for 12 years, thought I would do that with my whole life. Just an amazing season. And then God called me out of there to Atlanta Mission. And so for those who don’t know, and we can get into that story here if you want to, but, for those who don’t know, Atlanta mission, like you said, it’s the largest and longest running provider of services… Rich Birch — Wow. Tensley Almand — …for men, women, and children experiencing homelessness in our city. So for perspective, what that means is on any given night, we’ll have about 800 men, women, or children who are staying with us. Rich Birch — Wow. Wow. That’s a significant operation. That’s, that’s incredible. Tensley Almand — It’s a significant operation. Rich Birch — Yeah. Tensley Almand — It represents that in our city, that represents about 35 to 40% of all the shelter beds in Atlanta. Rich Birch — Wow. Wow. Tensley Almand — So that’s, it’s a, it’s pretty remarkable opportunity that we do that across three campuses in downtown Atlanta. Rich Birch — Okay.

Welcome back to another episode of the unSeminary podcast. We’re talking with Jamie Barfield, the Lead Pastor at Palmetto Pointe Church in South Carolina. Palmetto Pointe is one of the fastest-growing churches in the country, with four locations in South Carolina, a campus in Southern Illinois, and Spanish-language services reaching even more people. Is your church in a season of slow growth or scarcity? Wondering how to stay faithful and creative when resources are tight? Tune in as Jamie shares powerful lessons from 18 years of ministry—how his team built a thriving, multiplying church by embracing perseverance, stewardship, and servant leadership. The long road to growth. // Palmetto Pointe’s story is one of persistence and faithfulness. It took three years to break 100 in attendance, five years before Jamie drew a paycheck, and six before the church had its own building. Today the church averages 2,500 weekly attendees and continues to grow—up 31% last year alone. Jamie credits that perseverance to remembering the “why” behind ministry: reaching people with the message of Jesus Christ. Stewardship over scarcity. // In the early years, Jamie says the constant feeling of “not enough”—not enough money, volunteers, or influence—could have been crushing. Instead, it shaped the church’s DNA around stewardship and innovation. Rather than throwing money at problems, the team learned to think creatively and maximize what God had already placed in their hands. That approach still drives their ministry today. Faith that looks forward. // While rejecting the “name it and claim it” mindset, Jamie embraces faith-filled vision. Even when he doesn’t know how to get to big things, he continues to be faithful with what he has right now. This conviction shapes how he leads – every resource is treated as a seed that can grow if cultivated with faith and hard work. Developing leaders intentionally. // One of Palmetto Pointe’s most distinctive practices is its 12-week leadership development process, a hands-on journey that every potential leader must complete before serving in a leadership role. Participants are recommended by current leaders and walk closely with Jamie throughout the course. During those 12 weeks, participants serve across multiple ministries and complete weekly assignments that build humility and discipline. Only after completing the program do they join the pool of eligible leaders. Multiplying wisely. // As Palmetto Pointe has launched new services and campuses, Jamie has learned key lessons about healthy multiplication. Each expansion begins with identifying potential pain points, recruiting dedicated volunteers, and ensuring no one burns out. Before adding services, his team recruits a core group committed to that specific time slot for at least nine months. Encouragement for church leaders. // As a district overseer, Jamie has a heart for pastors—especially those in smaller churches who feel stuck or discouraged. His advice: make one Sunday amazing. Pick one big day—Easter, Mother’s Day, or another big day—and go all in. Then pick one person and invest deeply in them. Small, faithful steps of stewardship often lead to exponential impact. To learn more about Palmetto Pointe Church, visit palmettopointechurch.com or connect with Jamie on social media at @pastorjamieb. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Thank You to This Episode’s Sponsor: SermonDone Hey friends, Sunday is coming… is your Sermon Done?Pastor, you don’t need more pressure—you need support. That’s why you need to check out SermonDone—the premium AI assistant built exclusivelyfor pastors. SermonDone helps you handle the heavy lifting: deep sermon research, series planning, and even a theologically aligned first draft—in your voice—because it actually trains on up to 15 of your past sermons. But it doesn’t stop there. With just a click, you can instantly turn your message into small group guides, discussion questions, and even kids curriculum. It’s like adding a research assistant, a writing partner, and a discipleship team—all in one. Try it free for 5 days. Head over to www.SermonDone.com and use promo code Rich20 for 20% off today! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. So glad to have you tune in today. We’ve got a great conversation. Really looking forward to talking to a leader who I know you can learn from, talking about stuff that is really important as we think about our churches and think about the future. It’s our honor today to have Jamie Barfield with us. He is part of the leadership team at Palmetto Pointe Church. I don’t know why that’s stuck in my mouth coming out.Rich Birch — It’s one of the fastest growing churches in the country with four locations in beautiful Myrtle Beach in South Carolina, a location in Southern Illinois and Spanish services as well. He’s an ordained bishop in the Church of God, serves as a district oh overseer for the Myrtle Beach and surrounding areas. He’s also served, he’s got a lot going on, in the State Evangelism Board for the Church of God in South Carolina. Welcome to the show, Jamie, a real expert on the show today. Appreciate you being here.Jamie Barfield — I don’t know about expert, but it is an honor to be here. I learned a lot from the school of hard knocks, so I will be definitely able to answer from that point point of view.Rich Birch — Love it. Well, Palmetto Pointe is one of the fastest growing churches in the country. Now multiple locations, which is we see that 73% of churches over 2000 have multiple locations. For leaders that don’t know the story, kind of give me the story of your church. Tell me a little bit of what’s going on. If it were to arrive this weekend, what would that look like?Jamie Barfield — Yeah, wild, wild story. 18 years. We just celebrated 18 years. Rich Birch — Congratulations.Jamie Barfield — Took us three years to ever break 100. Five years before I was ever getting a paycheck from the church. Rich Birch — Wow.Jamie Barfield — Six years before we ever had our own facility. Seven years before I ever had another staff member with me. Right before COVID hit, we were doing four services. And then obviously COVID shut everything down. And last year, God’s favor has just been upon the church the last few years. Last year, we grew about 31% last year – it was wild. Rich Birch — Wow. Wow. And what does attendance look like now on the weekends at your church?Jamie Barfield — We had 2,500 last Sunday. Rich Birch — Wow. Jamie Barfield — And we had but 2,500 last Sunday and that we we had about, of that probably 2,100 was here at our our main location here in Myrtle Beach.Rich Birch — Yeah, that’s incredible. Well, I appreciate that you paced out the timeline there, because I think there’s a lot of church leaders who, or church planters who are in these early days, and it feels like, and the early days could be half a decade, you know, it could be a long time.Rich Birch — Take us back when you think kind of the mindset of that, what what what was that experience like? How did you keep going? Talk us through what did that look like?Jamie Barfield — Yeah. Early on, you know, and I talked at a conference last weekend about your “why”, knowing why you’re in this to begin with, knowing why you started and never forgetting the thing that actually put you in ministry to begin with. You know, that moment God called you, that moment that he asked you to do something great for him.Jamie Barfield — And in those moments or those seasons, um early on specifically, when you were ready to throw in the towel and ready to quit, you always had to be reminded of, okay, God, why am I doing this? What is it that you put inside of me that pushed me to want to do something great for your kingdom?Jamie Barfield — It was never about a paycheck. It was never about being on an amazing podcast like this. It was never about speaking at conferences. It was always about reaching people with the message of Jesus Christ and doing our best to get that out there. And so in moments where you wanted to throw in the towel and you wanted to quit, you always go back to those seasons of, okay, God, why did you call me into this to begin with?Rich Birch — And what, what, when you answer that question in your own life, where does that, but you know, kind of, when you think about the why, how, what is what’s the kind of image that comes to mind or language that you wrap around for, for you?Jamie Barfield — I’m very visual. So I think of standing before the throne of God one day and him saying, well done, my good and faithful servant.Rich Birch — So good.Jamie Barfield —And I’m so it’s going to be such a beautiful moment, but it also also motivates me .bBecause I think in that moment that I’m going to go in there almost nervous of the time that I wasted or the time that I gave up or the time that I… And I’m so I’m so motivated by that moment that I just want to stand there and have him look at me with a big smile on his face and say, you did it. You did everything that I put before you to do. You did it. Good job, servant.Rich Birch — That’s so good. Well, early on, if we could talk for real here… Jamie Barfield — For real. Rich Birch — …like church planting, man, it’s it’s it’s tough.Jamie Barfield — It’s the hardest thing ever.Rich Birch — And those early years, yeah, those early years, it’s like, I don’t know. It’s like, you’re not

Welcome back to another episode of the unSeminary podcast. We’re talking with John Sellers, Executive Pastor of Locations and a location pastor at Journey Church in Central Florida. Journey is one of the fastest-growing churches in the country, with a thriving online community, three campuses, and a fourth location on the way. Is your church struggling to help new guests take meaningful next steps? Wondering how to move people from attending on Sunday to fully engaging in community and serving? Tune in as John shares how Journey Church creates clear pathways for connection, builds consistency into its systems, and celebrates every step of faith along the way. The power of simple next steps. // Journey Church, once a traditional congregation, has experienced steady growth over the past 20 years—especially in the last five, averaging 10–15% annual increases. Rather than overnight success, it’s been the result of consistent focus on helping guests take simple next steps. Many churches lose first-time guests because they underestimate the courage it takes for someone new to walk through the doors. When someone visits your church, it means God’s already working in their life. Our job is to remove every barrier that keeps them from taking their next step. The “New Here” tent. // Every Journey Church location features a New Here Tent – the church’s first relational on-ramp for new guests. Volunteers greet visitors with warmth, celebrate the faith step they’ve already taken by attending, and offer a $5 gift card to a local coffee shop as a thank-you. This simple gesture opens the door for meaningful conversation, helps the team collect contact information, and lays the foundation for further follow-up. Six-week follow-up system. // From the moment a visitor shares contact information in exchange for a gift card, Journey’s six-week workflow ensures consistent and personal connection. Every new guest receives a brief video message from the lead pastor, followed by texts, calls, and emails from their location pastor and staff team. The messages include vision, invitations to next steps, and reminders about upcoming opportunities. If a guest doesn’t take a next step within that timeframe, Journey continues periodic follow-ups, keeping the door open for future engagement. A clear next steps pathway. // Journey’s Next Steps class provides the structure for moving guests toward increased connection. Held every weekend at every campus, the class runs on a monthly rhythm. Week 1 introduces the church’s vision and the gospel, inviting people to follow Christ or sign up for baptism. Week 2 focuses on serving, helping people discover their gifts and join a team. Week 3 is Baptism Sunday, offered every month across all locations. Week 4 celebrates new team members as they serve for the first time. Guests can join at any step, and every class includes free food, childcare, and relational discussion around tables. Lowering fear, increasing clarity. // Journey intentionally crafts weekend moments to affirm guests and point them toward next steps. A brief welcome moment after the first worship song specifically addresses new people: “We don’t know what it took for you to get here, but you made it—and that’s a big deal.” That language of affirmation lowers fear and builds belonging. Clear signage, follow-up stories, and visible next step options make it easy for guests to respond when they’re ready. To learn more about Journey Church, visit journeyconnect.org or follow @journeyconnect on Instagram. Download their New Here 6-Step Follow-Up Workflow here. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Risepointe Do you feel like your church’s or school’s facility could be preventing growth? Are you frustrated or possibly overwhelmed at the thought of a complicated or costly building project? Are the limitations of your building becoming obstacles in the path of expanding your ministry? Have you ever felt that you could reach more people if only the facility was better suited to the community’s needs? Well, the team over at Risepointe can help! As former ministry staff and church leaders, they understand how to prioritize and help lead you to a place where the building is a ministry multiplier. Your mission should not be held back by your building. Their team of architects, interior designers and project managers have the professional experience to incorporate creative design solutions to help move YOUR mission forward. Check them out at risepointe.com/unseminary and while you’re there, schedule a FREE call to explore possibilities for your needs, vision and future…Risepointe believes that God still uses spaces…and they’re here to help. Episode Transcript Rich Birch — Well, hey friends, welcome to the unSeminary podcast. So glad that you have decided to tune in and you’re gonna be rewarded for that because today we’ve got a great conversation. I know this is the kind of thing, in fact, I know this is helpful because I feel like every other day I get people asking about this area and this is the kind of thing that many of us can do just a much better job on and we’ve got really an expert on the line today to help us with. We’ve got John Sellers. He is Executive Pastor of Locations and is also a location pastor at Journey Church which has repeatedly been one of the fastest growing churches in the country. If I’m counting correctly, they’ve got three locations in Florida and a fourth in the works, plus church online. They exist to help people connect with Christ, community, and their calling.Rich Birch — Super excited to have you on the the show today, John. Thanks for being here.John Sellers — Thank you, Rich. I’m excited ah to be on. God’s been moving here and we’re just so thankful for you. I know we’re one of those churches that I don’t feel like we do anything unique or novel. Like we just learn from other people and learn from other resources.John Sellers — And your resources have been a part of our story. And so one of one of your books, in fact, over the last couple of years about creating an inviting culture at your church has been one of the one of the best resources we’ve had in the last couple of years. Rich Birch — That’s super kind. John Sellers — And so we’re one of those churches that’s benefited from you.Rich Birch — Wow. You and my mom read my book. I appreciate that.John Sellers — Yes, yes.Rich Birch — No, that’s good. I really appreciate that. Super kind of you to say. That’s that’s humbling, frankly, for you to say that. And so why don’t you kind of tell us a little bit about the church? Kind of tell us about Journey. Give us a sense. Talk about your role. Kind of set the table for us. John Sellers — Yes, you’ve, you said it pretty well. We’re in central Florida. We’re a little ways north of Orlando. So we’re in a ah county called Volusia County, which is the same county that has Daytona Beach in it. Rich Birch — Oh, nice.John Sellers — And, uh, our area is a lot of kind of blue collar people. They’re just incredible, um, men and women of God. There’s incredible men and women who are moving here. Um, and they’re the kind of people that would just give you the shirt off their back. They’re ready to serve. They’re ready to be engaged, ah to make a difference in the world around them. John Sellers — And so for us, we’re not in a big metropolitan area. So sometimes when we hear from other churches that are in big, you know, massive cities, sometimes it’s hard to relate to how that translates into small towns like we’re at, and medium sized cities. And so for us, what’s been helpful is podcasts like these, where I hear the principles I’ve read in a book at a church that’s maybe normal size or a little bit smaller or more kind of a normal size city. And so that’s kind of us.John Sellers — We’ve been multi-site for about 10 years… Rich Birch — Great. John Sellers — …and we’re continuing to see God kind of multiply our ministry. And ah yeah, that’s about it for for where we’re at.Rich Birch — Yeah, that’s cool. What’s your, ah I know this is, this is germane because of what we’re talking about today. Give us a sense of the kind of growth trajectory of the church. I know you’re a humble guy, so you’re not going to be like, oh, this, is we’ve grown by this and this and this. John Sellers — Yeah. Rich Birch — But kind of tell us a little bit of that story. That’ll help set the table a little bit for where we’re going.John Sellers — So we were um kind of a traditional, you know, First Baptist Church of Orange City. And our lead pastor came a little over 20 years ago, and he brought just kind of a church planting mentality with him and really a new vision, a new direction for the church.John Sellers — And so I would say our growth has been really just steady growth over those 20 years. And really in the last five to six, we’ve seen some incredible back-to-back years of double-digit growth, you know, in the, you know, 10 to 15% growth year over year.Rich Birch — Love that.John Sellers — And it’s just been kind of a steady year after year, making slow, small progress is the way I would describe it. Rich Birch — Yeah, it’s so good. So it has not been one of those overnight, hey, we went from a hundred people to 10,000 or anything like

In this special workshop episode, Rich Birch unpacks the same five systems thriving churches use to move from hoping for growth to launching it. If you’ve ever felt like your church’s momentum is hard to sustain—or that your people love your church but don’t naturally invite—this episode gives you a simple roadmap to turn things around before Christmas. You’ll learn: The 5 levers that fast-growing churches pull to train, equip, and motivate their people to invite friends Why building an invite culture is 15–25x more effective than marketing alone How to design a repeatable 90-day plan that sparks new growth before 2026 Real examples from churches seeing breakthrough results right now Plus: Rich shares a behind-the-scenes look at the Church Growth Incubator—a year-long coaching experience for church teams serious about sustainable growth. Learn more about the cohort here: Church Growth Incubator Proposal Click here to apply: apply.churchgrowthincubator.com Apply for the Church Growth Incubator by November 19th and unlock a special fast-action bonus — Rich will come to your church for a full on-site staff day in January–March 2026. This in-person strategy session (a $3,500 value) is designed to accelerate your church’s progress, align your team, and help you implement the five growth levers faster. Space is limited to those who apply before the deadline. Listen now and take your next step toward a thriving invite culture.

Nice is not a growth strategy. When I was a young adult, I worked at a Christian summer camp called Camp Mini-Yo-We. You know the place; canoes skimming across a glassy lake, worship songs around a campfire that somehow made the stars feel closer, friendships soldered together over bug juice and burnt marshmallows. It was the first laboratory where I learned leadership, not from a book, but from a cabin of eleven-year-olds who expected their counselor to be part sherpa, part coach, part mom. Six campers. That was our number. Six guys barely fit around the heavy pine dining-hall tables. I could sit at the head and scan the whole universe in one glance, who needed seconds, who needed sleep, who needed a nudge to apologize. At night, everyone got airtime as conversation slid into the delicious randomness only Summer Camp can produce. Six names? Between the 10 a.m. opening-day staff huddle and the 2 p.m. arrival window, I could have them down cold, name and hometown, hopefully making those first few moments of my campers’ time at Summer Camp a little easier by knowing their names. Then I moved up to an older program. Ten campers. Ten changed everything. Now we needed two tables. Walking around Camp, I had to count in my head like a security detail, “one, two, three…” because a head swivel no longer covered it. Ten names felt exponentially harder than six, not 33% harder … impossibly harder. The inside jokes multiplied faster than I could track them. Dynamics shifted. I couldn’t “pastor” each kid in the same way anymore; I had to build systems … ask guys to look out for each other, delegate a table leader, plan check-ins, and enforce lights-out like clockwork.Leading six was craft. Leading ten required architecture. I learned young: group size changes everything; the experience, the culture, and the leadership it takes to keep people safe, growing, and moving together. Scale doesn’t just add complexity; it alters the physics. And that truth doesn’t stop at the lake. “Niceness Trap”: How Healthy Cultures Turn Hazardous at 800 Let’s be blunt: 800 is a trap size. Only a sliver of North American Protestant churches ever hit 500–1,000 in attendance, roughly 4 percent, and fewer than 2 percent ever break 1,000. [ref] That’s not random; it’s structural. At 800, what got you here, tight relationships, consensus leadership, and that beloved “family feel”, quietly becomes the lid on what God could do next. Tim Keller called this “size culture.” Every size behaves differently, and if you impose small-church expectations on a larger body, like expecting the senior pastor to be personally available to everyone, you wreak havoc. Decision-making slows to a crawl, six-hour elder meetings become normal, and leaders burn out doing shepherding that should be owned by teams and systems. How the Niceness Trap shows up: Consensus as a creed. “We won’t move until everyone’s on board” sounds godly; it’s actually institutionalized paralysis at this size. The family becomes a club. Insider language, cliques, and a crowded calendar built around the already-committed signal to newcomers: this isn’t for you. Comfort over clarity. Leaders avoid disappointing legacy members, so innovation dies in committee. What once felt like unity becomes veto power. That’s not pastoral care—it’s organizational anemia. Your Church Doesn’t Need Another Idea—It Needs a Plan Most churches want to grow but feel stuck doing more without seeing results. Join Rich Birch for a free 60-minute workshop that gives you a simple, proven way to reignite momentum and see more people connected to your church. You’ll walk away with a clear 90-day growth plan you can actually implement—no extra staff or budget required. Wednesday, November 12th at 12noon ET / 9am PT Free online training for pastors and church leaders who want real results. Save My Seat Why Niceness Feels Godly (and Why It Isn’t) Niceness mimics fruit. It creates harmony, low conflict, and positive vibes. But harmony without movement is hospice, not health. Mid-sized plateau churches show an uncomfortable pairing: insider satisfaction is often high while evangelistic engagement is low. [ref] Per-capita giving can even look strong precisely because the room is full of long-time Christians, not new believers. Translation: your core is comfortable; your front door is closing. This is where theology gets misused. “We’re being faithful; we’re not chasing numbers.” Faithfulness and fearlessness are not enemies. The Church in Acts was constantly adding people and was constantly in tension. When “peace” becomes an excuse to protect preferences, that’s not gentleness … it’s mission drift. Litmus test: If a new person has to learn your internal slang, intuit your unwritten rules, and fight to get a seat at your proverbial table, your niceness is for insiders. Niceness that never risks, never disappoints, never decides isn’t love. It’s abdication. <Sidebar Rant> Can we please stop with all the TLA’s in the church? Three Letter Acronyms! They obscure meaning and clearly communicate who is “in” and who is “out”. </Sidebar Rant> When Consensus Kills: The Organizational Science of Stall At around 800, you are too big to function like a living room, and too small to afford bureaucracy. You need clarity … not more committees. Keller’s counsel is surgical here: as size grows, decision-making must shift from whole-church consensus to empowered staff and leaders, with the board focused on high-level governance. [ref] Refuse to shift and you produce exactly what you fear: burnout, ambiguity, and decline. Playbook moves (read: non-negotiables at 800): Clarify who decides what. If everything flows to the senior pastor or full board, you’ve already lost a year. Push operational decisions to staff; reserve mission/guardrails for the board. Hire for scale, not sentiment. Move from generalists who “do ministry” to leaders who build teams and systems (e.g., Connections, Kids, Students). Leadership is the multiplier. Time-box decisions. If a decision requires unanimity, it’s the wrong decision or the wrong table. Set deadlines; move. Pre-delegate change. Decide in advance the thresholds that trigger action (e.g., “At 70% room capacity for 4 consecutive weeks, we add a service in the next 6 months.”). Consensus is beautiful in a cabin of six. At 800, it’s a growth killer. The Cure: Clarity, Courage, and an Invite Culture This isn’t about becoming “corporate.” It’s about becoming clear. The courage to choose mission over maintenance will feel less “nice” to insiders and far more loving to the neighbor who hasn’t met Jesus yet. The data is stubborn: growing churches actively equip and encourage people to invite their friends, 72% of growing churches emphasize invitation versus 43% of declining churches. [ref] And on the demand side, the harvest is shockingly open: large majorities of unchurched people report they would attend if a friend invited them. Your problem isn’t interest; it’s invitation. Make Invite Culture your operating system Preach the why … relentlessly. “Every number has a name. Every name has a story. Every story matters to God.” Normalize invitation as ordinary obedience, not hype. Equip the how. Give scripts, cards, and social assets every series. Run a 3-week “Who’s Your One?” push twice a year. Low cost. High output. Fix the funnel. Invitation without assimilation is churn. Identify guests, follow up in 24–48 hours, and offer one over-the-top-obvious next step (New Here lunch, 101). Reduce options; increase movement. Design for scale. Kids, students, weekends, groups—these engines must have capacity before you step on the invite gas. A room above 70% full feels “full” and quietly repels guests; act before you hit the wall. A strong invite culture isn’t a program. It’s what a healthy church does when leadership is clear, structure is sane, and volunteers are equipped. Five Strategic Pivots to Break 800 (and Live to Tell About It) Think of these as your “from → to” moves—the shifts that turn niceness into leadership and momentum. 1) From Family Feel to Mission Clarity Cast a crisp, repeatable vision for outsiders, not insiders. If your insider language requires a decoder ring, you’ve already told guests, “This isn’t for you.” Teach your people to see the church through a guest’s eyes… jargon-free, warm welcome, obvious next steps. 2) From Consensus Culture to Accountable Ownership Rewire governance. Board = mission/guardrails. Staff = operations. Push decisions down to competent leaders, with clear success metrics and review rhythms. Replace “everyone signs off” with “the right people decide, on time”. 3) From Generalists to Builders of Builders Audit staff and key volunteers for scale capacity. Do they recruit? Build teams? Delegate outcomes? Your church stalls at the ceiling of your leaders’ ability to multiply leaders. Hire or reassign accordingly. 4) From Program Buffet to Simple, Obvious Pathway If new people have ten “next steps,” they’ll take none. Reduce to the one or two actions that most predict movement. e.g., New Here → Join a Team—then architect everything to drive there. 5) From Talk About Invite to Measure It If you can’t see it, you won’t shift it. Track documented first-time guests, return rate, conversion to groups/teams, and invite touchpoints. Celebrate every baptism, every “I was invited by…,” every story—because what you celebrate, you replicate. Common Pitfalls (and How to Avoid Them) “We’ll wait until everyone’s ready.” That day won’t come. Lead change with empathy, but lead—create listening posts, communicate early/often, and time-box dissent. “We’ll just add one more program.” Complexity is your enemy. Prune to grow. Trade breadth for throughput. “If we c

Welcome back to another episode of the unSeminary podcast. Today we’re joined by Jeff Warren, Senior Pastor of Park Cities Baptist Church in Dallas, Texas. Founded 86 years ago, PCBC is a fast-growing multicultural, multilingual, and multigenerational church. What does it mean to stay faithful when leadership gets hard? In this candid conversation, Jeff shares lessons from decades of ministry—what he’s learned about identity, calling, and staying grounded when the pressures of leadership rise. From navigating the complexity of a large, legacy church to cultivating spiritual vitality among staff and volunteers, his perspective is both refreshing and deeply rooted in grace. A legacy church with a living mission. // Park Cities Baptist Church stands at the crossroads of tradition and transformation. Located in the heart of Dallas, the church gathers thousands each week across multiple venues and languages, including a thriving Spanish service. Jeff describes PCBC as “steeple people”—a legacy church that feels both historic and alive. Behind it all is a culture of warmth and hospitality, where five services, multiple worship styles, and vibrant connect groups reflect a single mission. The beauty and challenge of intergenerational ministry. // Jeff calls his congregation “intergenerational” for good reason. PCBC brings together everyone from centenarians to newborns, creating a living picture of the kingdom of God. While multiple venues help serve diverse preferences, Jeff’s deeper goal is to foster relationships across generations. The goal isn’t to erase differences, but to celebrate them as part of the family of God. Staying healthy as a leader. // After decades of ministry, Jeff has learned that sustainable leadership begins with identity in Christ, not performance. “Never base your worth on something that can be taken away,” he says, echoing C.S. Lewis. Ministry can easily become like a “drug,” feeding off the need to be needed or to see results. Jeff shares that his life verse, 2 Corinthians 5:21, grounds him in the truth that he is fully accepted, totally loved, and completely pleasing to God—not because of what he does, but because of who he is in Christ. This daily return to grace is what keeps him anchored through the highs and lows of leadership. Building a healthy team culture. // Jeff believes church health starts with healthy leaders. At PCBC, he models and expects rhythms of spiritual formation and accountability. The entire staff reads the same daily Scripture plan and discusses it together before meetings. The team also sets holistic yearly goals—spiritual, physical, relational, and vocational—to encourage balance and self-leadership. Living faithfully in the moment. // Through the challenges of COVID and cultural polarization, Jeff learned a lesson he now shares with his team: live in the present and define success by faithfulness, not outcomes. That posture of mindful obedience—serving whoever God places in front of him—is what what it looks like to be faithful with our moments, days and lives. To learn more about Park Cities Baptist Church, visit pcbc.org. You can also find Jeff Warren on Instagram and Threads at @jeff_warren and discover his book Live Forgiven wherever books are sold. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Portable Church Your church is doing really well right now, and your leadership team is looking for solutions to keep momentum going! It could be time to start a new location. Maybe you have hesitated in the past few years, but you know it’s time to step out in faith again and launch that next location. Portable Church has assembled a bundle of resources to help you leverage your growing momentum into a new location by sending a part of your congregation back to their neighborhood on Mission. This bundle of resources will give you a step-by-step plan to launch that new or next location, and a 5 minute readiness tool that will help you know your church is ready to do it! Click here to watch the free webinar “Launch a New Location in 150 Days or Less” and grab the bundle of resources for your church! Episode Transcript Rich Birch — Hey, friends, welcome to the unSeminary podcast. So glad that you have decided to tune in. Really looking forward to today’s conversation. I know it’s going to be the kind of thing that’s going to be helpful for you. Hopefully inspiring, hopefully help you to think about maybe the future of your church a little bit. Rich Birch — Today, we have got Jeff Warren with us. He is from Park Cities Baptist Church and has served in multiple roles. If I’m getting it right, the young adults pastor, the minister the men’s ministry associate pastor, and since 2010, the senior pastor. Park City (PCBC) is a multicultural, multilingual, multi-generational church that meets in multiple venues, which is lots of multis in one sentence in Dallas. They’re also one of the fastest growing churches in the city. Jeff, welcome to the show. So glad you’re here.Jeff Warren — All right, Rich. Hey, great to be with you, man. And you about got it right. Yeah, I was here previously as student pastor right out of seminary.Rich Birch — Okay, nice.Jeff Warren — And so I was here for lots of years and then and gone. Rich Birch — Yeah Jeff Warren — I was in McKinney just north of here for 10, 11, and then back. The Lord called me back where I’m now ah dedicating babies of kids in my youth ministry and, you know, all that kind of thing. So really cool.Rich Birch — So good.Jeff Warren — Yeah, yeah.Rich Birch — That’s great. Well, well, um I’d love to hear a little bit more about PCBC. Kind of tell us the story, fill in the flavor. You know, if you were, if we came this weekend, tell us a little bit of what we would see.Jeff Warren — Yeah, so you would you would come ah here at Northwest Highway in Dallas where there are thousands of cars driving by me right now. We are I like to say we’re yeah we’re a legacy church. You know, we’ve been around. We’ll celebrate this next month 86 years of being here in Dallas… Rich Birch — Wow, that’s amazing. Jeff Warren — …and the church was was it was planted, like a lot of folks probably listening, we met at University Park Elementary School ah for a while. Small group of people said there ought to be a church in Park Cities, where just right north of me right now from my office um was really the kind of the highest furthest point of North Dallas. We have ah charter members who remember it was big field, which is hard to believe. Rich Birch — Wow. Yes. It’s packed now. Yeah. Jeff Warren — You you can’t get out of a field, you know, for, yeah, for miles and miles. So all that said though, you would show up at big, you know, giant traditional, church with a steeple, you know, we’re steeple people, all the things.Jeff Warren — But once you, gosh, step in, you would find that you’re greeted with a lot of love. It’s a challenging ah thing to find, okay where do I fit in? Wait, where do I go? So you find it all on our website. But we have multi-, as you said. I like to say intergenerational, right?Rich Birch — Good. I like that. Yeah, nice.Jeff Warren — We’re cross-generational, but intergenerational, that’s hard work, you know, we could talk about too.Jeff Warren — But yeah, we have we have five services on a Sunday morning. Two of those, one’s in a chapel, one’s in a you know giant sanctuary, a beautiful sanctuary we have here. And then two of those are in the Great Hall where we have a contemporary you know modern worship and then En Español that meets in the and a Great Hall as well.Jeff Warren — So we have all that. It sounds complicated, but once you arrive, we can point you to where you need to be. We have connect groups on Sunday mornings as well. So you have all those options with kids and all the things that happen here on Sunday morning.Rich Birch — Yeah, that’s ah that’s a lot going on. That’s that’s incredible. I’d love to talk about the intergenerational. You know, that’s obviously something that you’re excited about and that God’s used. Talk us through when you say intergenerational, what what do you mean by that? What’s that look like?Jeff Warren — Yeah. So you can imagine in a legacy church, a lot of different, the tension, you know, of a lot of different opinions, different experiences, all the things can make you crazy you know half the time, used to more so than it does now. I’ve seen it as just a glorious and beautiful thing to be in ah an intergenerational church where people have different ways of worshiping the Lord, different ways to connect.Jeff Warren — So that’s why, in part, we have you know a lot of different options here. We have you know you yeah I know you talk to a lot of folks who have kind of one church, multiple locations. I like to think we we’re multiple venues in one church, you know one place. Rich Birch — Yes.Jeff Warren — And we also have a couple of sites off campus too, though, with our Spanish-speaking ministry. But all that said, man, the beauty and the glory of of a church that has an older, you know, I called the gal two weeks ago. I called on a Saturday, called her on her 100th birthday, you know, to wish her a happy birthday.Rich Birch — Wow. Wow.Jeff Warren — And then to be dedicating, as we did this past

Most churches are overspending on visibility and under-investing in invitations. In the late 1900s I ran a dot-com back when saying “I run a dot-com” got you a seat at the cool table. We obsessed over our branding. Fancy logo. Perfect domain. Debated five kinds of red like our lives depended on hex codes. Launch day came and… crickets. Why? We were doing marketing when we should’ve been doing conversations. The growth strategy wasn’t a new shade of crimson; it was getting out of the building and talking to customers. Churches make the same mistake. We assume the next Facebook hack, TikTok trend, or website refresh will push us over the top. But the channel we’re ignoring is sitting right in front of us every Sunday: people who personally invite people. The data has been shouting this for years: personal invitations beat paid reach … in effectiveness, in trust, and in retention. You don’t need a new logo, Google Ads, or a slicker site. You need to build inviters. If you want durable and compounding growth, stop buying marketing and start building inviters. Call it Invite Propensity, the percentage of attenders who invite someone in a given period. It’s the church’s NPS (Net Promoter Score): a simple human metric that predicts future growth better than vanity numbers (impressions, followers, even raw attendance). When invite propensity rises, everything compounds — first-time guests, baptisms, small-group participation — because invitation rides on the rails of relationship, the most trusted medium on earth. Your Church Doesn’t Need Another Idea—It Needs a Plan Most churches want to grow but feel stuck doing more without seeing results. Join Rich Birch for a free 60-minute workshop that gives you a simple, proven way to reignite momentum and see more people connected to your church. You’ll walk away with a clear 90-day growth plan you can actually implement—no extra staff or budget required. Wednesday, November 12th at 12noon ET / 9am PT Free online training for pastors and church leaders who want real results. Save My Seat Why “More Marketing” ≠ “More Reach” We live in the attention recession. More posts, more reels, more ads, but diminishing returns. Meanwhile, trust in institutional messaging lags far behind trust in people we actually know. According to Nielsen’s global survey, recommendations from friends and family are the most trusted form of promotion, outranking every ad channel by a mile. [ref] McKinsey adds that word-of-mouth drives 20–50% of decisions, cutting through the noise in ways paid media can’t. [ref] Translation for church leaders: the most persuasive “ad” for your church isn’t an ad. It’s a friend who says, “Sit with me.” And it’s not just first-touch effectiveness. It’s stickiness. People who come through relationships are more likely to stay because relationships are the glue. Research on assimilation shows that those who remain active long-term average seven new friendships; those who drift away average fewer than two. [ref] Friends don’t just get people in the door … they keep connected to the church long term. Personal invite dominates first visits. Decades of studies converge on the same point: the #1 reason people attend a church is that someone they know invited them, far outstripping ads and programs. [ref] Younger adults are even more invite-driven. Recent surveys of evangelicals show 71% of under-35s first connected to their church via a personal invitation, versus ~51% among 55+, authenticity and relationships trump exploration. [ref] None of this requires marketing spending or media buy. It requires a robust invite culture. Invite Propensity Invite Propensity is the share of your congregation that has personally invited someone in the last 90 days. Why it matters: Predictive power. Invite Propensity is a leading indicator. Attendance is lagging. Track the leading indicator. Compounding effects. One person invites one friend; some of those friends invite friends; the network compounds. Budget sanity. The cost per retained attender via ads can run high (mailers, boosts, design)—while a personal invitation’s cost is near zero and comes with built-in hospitality. If 12% of your people invite one person per quarter and half of the invitees show up, that’s a 6% quarterly lift in first-time guests before a single ad dollar is spent. If 30% of those guests connect into groups or serve via relational bridges, you’ve just shifted the growth curve … with trust, not spend. 4 Outreach Myths Draining Your Momentum Confusing visibility with persuasion. // More impressions don’t equal more impact. Awareness is necessary, insufficient, and expensive. You can buy reach, but you can’t buy trust. People don’t show up because they saw your ad; they show up because someone they know invited them. If your communications strategy ends at visibility, it’s just brand maintenance, not mission advancement. Shift budget and attention toward equipping inviters. Measure personal outreach, not post reach. Centralizing evangelism to staff. // When outreach becomes a department, the body atrophies. Staff-led evangelism looks efficient on a spreadsheet but weak in real life. And again … marketing feels safer. You can spend money, schedule posts, and avoid people. Stop that. The early church didn’t hire a marketing firm; it mobilized a movement. Make every role invitational. Train parking teams, kids’ volunteers, and greeters to ask, “Who could you bring next week?” Equip small group leaders to model invitation as part of discipleship. The job of the staff is to create inviters, not do the inviting for them. Under-funding hospitality. // People won’t risk relational capital if they don’t trust that guests will feel welcome. If an attendee at your church isn’t confident that their friend will have a great experience, they’ll never send the invite. Confusing signage, awkward kids’ check-in, or “guess which door is the main entrance” kills momentum. Audit your Sunday experience like a first timer. Fix friction points before you ask people to invite. Hospitality isn’t a side ministry … it’s your front door. If you want more invites, fund the experience members are proud to share. Only celebrating conversions. // Most churches platform the touchdown and ignore the drive that got them there. But people don’t start with conversions; they start with conversations. If you only celebrate salvations, you silently teach your people that the invite doesn’t matter unless it ends in a baptism. Celebrate courage, not just conversion. Tell the story of the invite text sent, the coworker who came, the “yes” that started a journey. Make inviting part of the discipleship story. When you normalize the attempt, you multiply the effort. The Budget Question Should you stop all advertising? Not necessarily. Paid media can prime the pump—but the conversion happens in the relationship. Ads can raise awareness; people create action. Here’s the uncomfortable math: Through decades of studies, personal invitations outperform advertising by an order of magnitude. The Institute for American Church Growth found that nearly 79% of first-time guests came because someone they knew invited them, while programs, ads, and special events accounted for single-digit percentages. [ref] Meanwhile, McKinsey estimates that 20–50% of all consumer decisions … in every sector .. are driven by word-of-mouth influence. [ref] That’s at least 10x more effective than most paid channels. So, if invitations are roughly 10x more powerful than marketing, then … logically … you should be investing 10x more in building an invite culture than investing in marketing and ads. That doesn’t mean kill your marketing budget. It means repurpose it. Your spending should follow your strategy: 1. Training (Staff & Systems) Most churches don’t have a marketing problem…they have a discipleship problem disguised as one. The job of your staff isn’t to post better; it’s to prompt better. Train your team to infuse invitation into every department: kids, worship, groups, and guest services. “How does this help people bring a friend?” should become a standing meeting question. That’s your new creative brief. Budget for leadership development, invite-culture workshops, and ongoing coaching that helps your staff stay focused on mobilizing inviters, not managing impressions. 2. Equipping (Tools for the Congregation) People want to invite; they just don’t know how. Make it stupidly easy. The most effective churches lower friction with shareable tools—physical and digital. Think: Branded invite cards with simple copy (“Sit with me this Sunday.”) Pre-built social graphics your people can post or text. A clean, mobile-first landing page with times, directions, kids’ info, and an RSVP option. Easy one-tap “share” buttons that let members tag a friend directly. Budget for creative production that serves your members as marketers, not your brand as a product. 3. Motivation (Stories That Stick) Vision leaks; motivation decays. You have to keep the invite story alive. Every Sunday, highlight someone who came because of a friend. Baptism stories? Trace them back to the first invitation. What gets celebrated gets repeated, and nothing reinforces culture like stories told in public. Budget for story capture…video, social posts, short stage moments. Hire a part-time storyteller before you buy another ad campaign. The gospel doesn’t spread through algorithms.It spreads through relationships. If your strategy is “buy attention,” you’ll keep paying rent to platforms. If your strategy is “build inviters,” you’ll own the asset … trust. The most persuasive message your city will hear about your church won’t come from your page. It’ll come from your people. Stop buying marketing