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bCreator: Serious Influence is a podcast all about the business side of the influencer industry.
Hosted by bCreator - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.
Hosted by bCreator - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.
56 Episodes
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Today on bCreator: Serious Influence, Alice Audley (bCreator’s founder) is joined by Holly Brooker.
Holly is a global marketing director and has worked at the likes of Spotify, Acast, Class Pass and Airbnb.
Today on bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by Brontë King.
Brontë is a lifestyle, fashion and travel content creator, with a dedicated female following. She is everybody's online bestie with style to die for and real talk to make you laugh until your ribs hurt. While her platform started with her documenting her travels to the most beautiful destinations around the world with her friends and family, she is now the founder of Gals Who Graduate, an online community for young female graduates who are trying to navigate life as twenty-something-year-olds.
The group started on Facebook in 2019 when Brontë saw a gap in the internet landscape for a support platform that focussed on graduates and young female professionals specifically. Since then, the group has grown membership of over seventy-five thousand on Facebook and over forty-three thousand on Instagram, hosting online socials and talks with recruiters and brands who are hiring graduates.
Brontë started the sub group, Gals Who Travel, in 2022. By sharing her own travels it was apparent her followers were interested in joining her and like-minded females to explore new places. Brontë partnered with TruTravels to provide safe female only trips which have so far launched in Bali and Thailand, with more destinations being announced for 2023.
Today on bCreator: Serious Influence, Alice Audley (bCreator’s founder) is joined by Camilla Craven.
Camilla is a brand, communications and social strategist, marketeer and commercially astute leader. She’s regarded as one of the leading voices in brand advocacy.
She’s worked with over 40 brands, across 20 countries, ranging from pre-seed to fast-scaling brands from series A to unicorns, to household established brands.
After 13 years of working in house (Charlotte Tilbury, FaceGym, Vashi and Benefit Cosmetics) and in one of the UK’s leading comms agencies, Camilla now operates as a marketing & comms consultant, advisor and Fractional CMO. Her superpower is building brand awareness quickly across the full marketing mix, no matter the budget or size of the team.
In addition to her roles, she is a Mentor, founder of the Brand & Marketing Collective – a community of marketing leaders – and regularly judges industry awards.
Camilla is Anglo American, and whilst spends significant time between the UK & US, she lives in Wandsworth with her husband Charles, and two cat children Coco & Kiki.
Today on bCreator: Serious Influence, Alice Audley (bCreator’s founder) is joined by Britt Bagnall, who is the founder of Influencer Marketing Agency Cherry Pick Talent.
Britt founded Cherry Pick in 2016 as a way to support brands who wanted to make influencers a part of their marketing day in and day out. Since CPT do not represent any talent, they are in a position to act as an extension of brands’ marketing teams and focus on cherry picking the right talent for every activation and moment.
Clients range from Epic Games to HelloFresh to Glasses Direct to Playtika and enlist the help and social power from influencers to celebrities to athletes to pets!
In today's episode of bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by Lucy Loveridge, who the the Managing Director of YMU's social division.
Today on bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by Esme Rice, who is the Influencer Practice Lead, Worldwide at Mindshare
In today’s episode of bCreator: Serious Influence, Alice Audley (bCreator’s founder) is joined by Shane Riley, who is Vice President of International Sales & Marketing at Virgin Voyages.
Virgin Voyages are the headline sponsor of the bCreator Awards 2023.
In today's episode of bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by Lucrèce Sicat, who is Head of Creator Marketing, EU at Amazon.
In today's episode of bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by travel creators Lloyd and Yaya of Hand Luggage Only.
Founded in 2014 whilst Lloyd and Yaya were studying, the pair have since built their travel blog into a global sensation that gets over an impressive 1 million monthly unique visitors.
Focusing on attainable travel, Lloyd and Yaya have inspired thousands with their stunning content and helpful tips. The duo expanded their travel brand across all the major social networks, striking particular success on Pinterest, where they gain over 34 million impressions a month, and TikTok where they have over 1M followers. They have also built up an impressive portfolio of brand partnerships such as Aperol, Expedia, Disney, Microsoft, Eurotunnel, Hilton, Accor & Meta.
When Lloyd and Yaya aren't travelling across the globe, they are also avid authors and recently published their first novel ‘Hand Luggage Only: Great Britain’ - the must-have travel guide for exploring Great Britain’s finest. The book was published by Hardie Grant Books in July 2021 in the UK, Australia and the USA.
Today on Blogosphere: Serious Influence, Alice Audley (Blogosphere's founder) speaks to Grace Victory, who won Influencer of the Year at the 2021 Blogosphere Awards.
Grace is the cover star of issue 24 of the magazine, which you can order direct through Blogosphere's website here: https://www.blogosphere.biz/shop/issue-24-grace-victory-single-print-edition/
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Harriet (Harri) Berridge, who is an Intellectual Assets Manager at law firm Stobbs.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Natasha Courtenay-Smith, who is the CEO and Co-Founder of Bolt Digital.
Bolt Digital specialises in accelerating growth of direct to consumer brands across health, lifestyle and beauty. They have worked with the likes of Absolute Collagen, The Inkey List and more.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Jessica Paine, who is the Chief Community Officer at SyncVault.
SyncVault is a music platform, which rewards creators for using claim-free music on their content.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Gabrielė Palepšaitė, who is the Influencer Marketing Creative Strategy Lead for EMEA and LATAM at cyber security firm Surfshark.
Surfshark was founded in 2018 and offers products such as a virtual private network service, a data leak detection system, and a private search tool.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sedge Beswick, who is the Founder and Managing Director of SEEN Connects.
As MD and Founder, she has grown the award-winning innovative influencer marketing agency SEEN Connects from the ground up, expanding it internationally. Before setting up Connects and working with brands like Nike, eBay and Panasonic, Sedge shaped Red Bull and ASOS’ social and influencer strategies.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Geo West.
Geo is an influencer marketing expert with over 12 years' experience in the space. She started her career working for creator Patricia Bright, and subsequently took roles at Benefit Cosmetics, L'Oreal and Charlotte Tilbury. Geo set up her own influencer marketing agency HappyCat, and earlier this year took a position at EA Games as Global Producer of Influencer Creative.
Melanie Kentish is Group Director of Influencers Sky responsible for overseeing Entertainment, Cinema, Kids, Sports, VIP and products. Mel is a veteran in the space with over 15 years experience working in the field and has consulted for many brands such as Samsung, Sony, Nails Inc, Kelloggs, GAP, Rolls-Royce and Boots.
Most recently, she’s most well known for the launch of Sky Glass, which saw over 200 creators produce over 3000 pieces of content.
* Uploaded in November 2021. This podcast was recorded pre-Covid in Jan 2020, but was previously available only to Blogosphere Community members. It has some great podcasting tips - and we have now decided to share it here too.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Emma Gunavardhana, who is a podcaster and broadcaster.
Emma launched her podcast ‘The Emma Guns Show’ five years ago, and has had more than four million downloads in the last two. Before becoming a podcaster, Emma spent nearly a decade as Beauty Editor of OK! magazine.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Jamie Spafford.
Jamie is one of the four founders of Sorted Food, which started as a YouTube channel back in 2009. It has now grown into a 20 plus team and a bonafide business.
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Vanessa Vyapooree.
Vanessa is the business partner at Camel London Creatives, which is an influencer talent and management consultancy that brings brands together with their diverse influencers through tailored social media campaigns.
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