Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

This week on Selling the Dream, Anne Eliason gives us the scoop on selling luxury real estate on the island of Kauai in beautiful Hawaii.  She details the ins-and-outs of her ultra-successful internet marketing plan, her secrets for connecting and creating committed clients, and reflects on her earlier real estate days in Scottsdale, Arizona.  We also garner some insight onto how Anne managed to become one of Kauai's Top 5 Realtors...in less than five years! All of this and more on this week's Selling the Dream!   Anne Eliason views the world as full of opportunity. Having had many adventures of her own, Anne has seen the world through many sets of eyes. From snow skiing in Whistler to water skiing in Wisconsin, hiking foreign mountains and walking local trails throughout Kauai, Anne is always ready for new experiences. “I like challenging myself and learning new things,” she said. Her zest for life, learning and culture has taken her all over the world. And now, a wealth of ventures has brought Anne to Kauai to expand her real estate expertise.

Today on Selling the Dream, Tom Ferry's Marketing Expert Jason Pantana gives us some of his top tips and techniques for Second Home & Resort Realtors.  Hear what he has to say about targeting Facebook and Google ads, advertising with a high-level absentee owners, utilizing public information to your advantage, and more! This episode was recorded live at the first-ever Tom Ferry Marketing Edge event in Chicago.  Jason hosted the event and provided amazing insight and panelists for hundreds of Realtors. Jason Pantana guides real estate professionals through current and emerging trends in consumer behavior, sales, online marketing, and entrepreneurship. As a national speaker and business coach, Jason arms audiences and clients with insight and ingenuity to build a smarter business.

Realtor Jay Bond knows a thing or two about marketing and creating a lasting impression. Today, he shares some of his best tips with us, including using his memorable namesake to make his mark on the California real estate community. As Real Estate Specialists in San Luis Obispo County, Jay Bond and the 007 Real Estate Group understand the high level of stress involved with buying our selling your home. Our team focuses on reducing that stress, by taking a comprehensive look at your situation and real estate goals. The 007 Real Estate Group prides itself on providing the level of customer service you would expect from a true professional. Jay Bond is a full-time REALTOR with the 007 Real Estate Group in San Luis Obispo California.

Today, Tom shares his "Fall In Love With Three" technique, which helps them always get their way.

This week on Selling the Dream, we sit down with Jeff and Melissa Krantz, who work as a team to sell luxury real estate in Lake of the Ozarks.  They share some of their best tips and practices, and of course, detail what it's like to be one of the most successful and long-lasting real estate teams in their market. Jeff Krantz, Owner/Broker, CLHMS™, is the founder of Krantz and Associates and has been affiliated with Lake of the Ozarks for over 40 years. His parents owned Point Breeze Resort from 1969 to 1982, and remained second homeowners after that time. Jeff's love of the lake resulted in becoming a full time resident in 1990 and began his career in Real Estate in 1993 . He enjoys the challenges of the Real Estate Industry and enjoys leading the team with his wife, Melissa. Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.   See you next time!

With today's Tuesday Tip, escrow officer Vicki Steffan explains the difference between wet signatures, dry signatures, and more.  Vicki has so much valuable information to share, and great stories from her years as an escrow officer on Maui.  Keep an eye out for her full interview in the coming weeks!

They're back!! The Krantz team returns for Part Two, they talk social media, real estate coaching, and the value of forming genuine relationships.  But more importantly: they want to be on your Christmas Card list!  What does that mean?  Listen and find out! Jeff Krantz, Owner/Broker, CLHMS™, is the founder of Krantz and Associates and has been affiliated with Lake of the Ozarks for over 40 years. His parents owned Point Breeze Resort from 1969 to 1982, and remained second homeowners after that time. Jeff's love of the lake resulted in becoming a full time resident in 1990 and began his career in Real Estate in 1993 . He enjoys the challenges of the Real Estate Industry and enjoys leading the team with his wife, Melissa.   Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.   See you next time!

With this Tuesday Tip, Tom shares his Dream150 techniques, tips, and more, and teaches you just a few ideas that could help you to break into the high-end market.  

With today's interview, Nancy Tallman reveals some her top real estate techniques, from life balance and scheduling to weekly blogging and online presence. A consummate professional and one of Park City, Utah’s most consistently successful Realtors, Nancy Tallman specializes in innovative and effective marketing strategies, aggressive negotiating and creative problem solving on behalf of her highly satisfied clients. Her clients are so pleased with their results that referrals account for 65 percent of Nancy Tallman’s client portfolio.  Nancy works with a select number of buyers and sellers at any one time. When you work with Nancy, you are not pawned off on an assistant or buyer’s agent. You get her expertise 100% of the time to make the purchase or sale of your home as efficient and profitable as possible. Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.   See you next time!

This week's Tuesday Tips brings us some great event planning tips.  Hosting events is a great way to keep in touch with your clients and keep a good relationship and reputation with them.  Not sure where to start?  Fear not: Tom's Tuesday Tip will get you headed in the right directions!

Chris Kwon is a realtor with a creative arts background, which is a stellar combo when it comes to marketing!  Listen in as Tom picks his brain for some marketing tips, and learn the value of creativity in the real estate industry! You can see the videos that Tom and Chris discuss on Chris's Facebook page.  Click here for the "disappearing trick" video and here for the video with his adorable daughter! Chris works primarily in the Newport Beach area of California, and can be found online at his website or on Facebook.   Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.   See you next time!

Being a realtor can be lucrative, but it's important to know how to keep that wealth growing in many avenues.  Tune in to this Tuesday Tip to learn more.   Be sure to follow us on Facebook for more updates and extra bonus tips!

In this week's interview, Senior Escrow Officer Vicki Steffan dives deep into the escrow process, gives us her background, and lots of tips for a smooth escrow process for agents, buyers, and sellers alike.   Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.   See you next time!

This Tuesday Tip will help give you insight into understanding your potential clients right away, and knowing if they should rent or buy.  How can you make this call?  You'll have to listen to find out!    

On this episode, Tom sits down with Rick Cheever, a long-term real estate agent and coach with the Tom Ferry Coaching Organization.  Rick shares so much valuable information for Realtors both new and experienced.  You won't want to miss this interview! If you're interested in getting involved with Real Estate Coaching, you can check out Tom Ferry, where Rick is a coach! About Rick: An exceptional diverse career and life! A business development and turn-around management specialist. Living throughout the world, embracing change and culture, loving failure for what it brings and continually working outside our comfort zone is key to growth. Although it's taking most of my adult life to discover my "Why" I now know that there is much more to gratification and happiness than possessions and a title. Being a part of a person's success is more than I ever imagined would contribute to fulfillment in life. I've lived more than five lives, more than one person has a right to!

If there's one tool that you can utilize for maximum results, it's the little computer you're carrying with you at all times: your cell phone!  Tune in to this Tuesday Tip, where Tom tells you not only why, but how to use your phone for the best possible results with clients, colleagues, and potential clients!    

In the modern world, most people think a Realtor's life is intertwined with social media at all times.  In many cases, this is true--but not for Neil Lyon.  Hear about this and much more on this week's Selling the Dream! Neil has been a top producing broker in Santa Fe for many years. He has been the most productive broker in the majority of the past 10 years. A licensed real estate agent since 1975 and a licensed broker since 1979, Neil moved to Santa Fe in 1993 and was the managing broker of Sotheby’s International Realty until 2002, when he stepped down to devote 100% of his time and energy to working with sellers and buyers. Neil has been associated with Sotheby’s International Realty since 1984, with the exception of a 12 month period, when he was president and CEO of a 15 office real estate brokerage in Fairfield County, Connecticut. The sale of that company reunited Neil and Sotheby’s International Realty in 1991.

With this Tuesday Tip, we give you our ten favorite video ideas and help you create fresh and engaging video content to help you maximize your online reach and find new clients!  

Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube   Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.   See you next time!

This Tuesday, we have loan officer ready to explain the different types of loans when buying a second home, and what they will mean for you in the long run.