The Brand Transformation Show by Blirt

Stuart and Craig discuss the new start up, https://waymaker.io Waymaker is a platform that helps leaders set start up, scale up or smarten up by doing less to achieve more.  Waymaker is two things:1. The Waymaker Way - a management framework which helps you make sense of your business & how to grow it.  2. Waymaker.io - a SaaS platform which uses smart algorithms and predictive analytics to bring your business to life through the Waymaker Way.  The platform exists for two groups of people. Businesses and their coaches. Go and subscribe to the new Podcast The new Waymaker Podcast: Leadership TorqueThe Waymaker podcast is all about how organisations can achieve more by doing less.Whether you want your business to start up, scale up or smarten up, The Waymaker Podcast will help you learn.You will learn a new way to manage your organisation. One that uses simple principles to create compounding strategic growth.  We will explore tools to grow your organisation from idea to market leader.   You will learn how to:a/ Lead with stronger vision & purposeb/ Find and own profitable marketsc/ Win strategic market positionsd/ Create innovative and valuable business modelse/ Deliver remarkable customer experiences  f/ Nurture inspiring employee experiences. We will bring practical lessons to life from Waymaker leaders, coaches and customers. Lessons you can apply in your business today and reap the benefits tomorrow.  Every episode will help you lead your business clarity, alignment and simple action.  Create remarkable results in your business. Achieving more by doing less and enjoy the journey of business & life. 

If you lead an organisation, you need to listen to this episode. Discover;How to prepare and train for a crisis scenario as a leadership teamHow to set up your team for crisis managementWhat to do before, during and after the crisis How to derrick the crisis moments. Never before has there been such a time as this in history as when media, cultural, political and economic issues are continuously colliding creating turmoil, risk and danger for leaders everywhere. Listen to this podcast and sharpen your skills to lead.

Netflix today is nothing like the Netflix of when it was competing against Blockbuster ..... (who?!?!?).We take a deep dive into the Netflix journey, the challenges, the 'bet your company moments' and the smarts of the business model so that you can learn, be inspired and apply what matters to your own leadership. As always find out more at blirt.com.au

The COVID-19 crisis has caused turmoil on many airlines and the entire travel industry, but why did Virgin Australia fall so quickly as the crisis hit?  In this episode we pull back the layers of the Virgin Australia story.  We love the Virgin Australia story and we hope it gets to continue.However, some big problems started a while back for Virgin Australia and we go back through the years to identify where cracks started and why 'when the tide went out, VA was left with no swimmers on'.... (thanks Warren Buffet!)Find out more at www.blirt.com.au 

Meet the coolest business in Australia; meetmagic.orgIn this interview, I interview the CEO and founder of meetmagic.org, Carl Gough.Renowned as the greatest door opener in Sydney, Australia, and driven with a heart of purpose with real passion, Carl has built one of the best business models for giving back to charity whilst creating real business value. Carl takes us through;What meetmagic.org doesWhy he founded itHow the business model works to help 18 sick children every time a sales person pitches an exec (WOW)The journey and story of meetmagic.orgMost importantly, we discover and learn that inspiration truly is the greatest currency.If you're an executive buying products and services, visit: www.meetmagic.orgIf you're a technology leader who wants to build quality pipeline and sales, visit: www.meetmagic.org

In this episode we continue the exploration of Question 5 of our 7 question model which is 'how do we acquire, retain and grow our customers through our brand personality....'. Specifically, we look at how CX Teams win over silo teams and what small, medium or large businesses can do to hustle down and build CX teams.Find out more at blirt.co

Exploring the customer journey and finding how to maximise value at all points. Listen to this to discover a new way to think about customer journey mapping in customer experience.  See more at Blirt.co

We unpack how to connect your brand with your business model and how to drive the daily practices to super charge your brand. 

Most people think a business model is just about defining how to create commercial value, whist that's critical, we explore how to design the business model so that you reinforce daily brand practices, super charging your brand.Listen to this podcast to understand how to build your business model and how to connect it to your brand practices.For more more, visit blirt.co

This isn’t the end of the world.  It is a pandemic but we will get past Coronavirus Disease 2019 (COVID-19).  In our podcast, The Brand Transformation Show, we interviewed our client and infectious disease expert, Prof Robert Booy.  Prof Booy, from the University of Sydney, is a global expert on infectious diseases and has been educating Australia across the media and informing public policy during this crisis.The key messages:This is a battle, we need to take action to slow the disease down and every business can help.As business leaders, we must help our teams practice good hygiene, social distancing, work from home but most importantly, keep going.  Society and community need businesses to keep trading and survive through this crisis.  Don’t stop, press forward with confidence by following good hygiene.This change in behaviours may need to last 3 monthsWe are seeing other parts of the world come through their 2-3 month painful period and cases are reducing; Wuhan, South Korea and Singapore are all demonstrating they are now on top of the crisisRespect, trust and leadership matter now more than ever before

Throughout this episode we're going to explore what strategy is, and isn't, why most companies confuse it and how to connect it to your growth paths. 

In this podcast we peel the layers back to reveal where the problems started and give our opinion on why, so you can learn the lessons. Almost 1 in 3 new cars in 1990 was a Holden.Holden lost market domination in the late 1990s.Panicked and chasing quick sales to make a profit, Holden pursued a strategy of cheap, low quality products to compete.In the mid 2000s Holden quickly launched multiple products in a short amount of time to win back market share.Holden failed to align the brand promise with the product reality.By the mid 2010s customers realised and no longer believed in the brand.Sales continued to slump, now significantly.By 2017 Holden made a desperate attempt to compete by launching 24 new vehicles in a 3 year period.Holden failed to have one product dominate any market segment.Holden failed to position to differentiate and deliver on the brand promise.In 2020 Holden was ‘retired’ from The Australian and New Zealand market.Listen… learn the lessons… don’t repeat the same mistakes.  

In this episode we look at some big trends impacting business:Brand is back on the agenda.... after a decade investment in technologyPodcasting is the new bloggingCX & EX are intertwinedMillenials are changing the workforceData is a ..... data everywhereSpace travel is the next big infrastructure shift!Listen in and hear some really interesting perspectives that you definitely won't find anywhere else. 

We explore Q2 in our 'closing the gap' 7 question model, "What is our market, who is our ideal customer, are we perceived as different and is this competitive advantage?"We'll cover;Narrowing your market segmentBuilding an ideal customerFinding points of different and Building competitive advantage. You can always find more at www.blirt.com.au

What is the difference between vision, purpose, mission....!!??!In our exploration of building leadership, creative and system alignment, we start at the highest contexts; Vision and Purpose!In this episode we explore how to build both with contradicting and confusing team members and we explore where most companies go wrong. You will learn;The difference between vision, purpose and mission in organisation communication.How to build your visionHow to build your purposeWhy purpose matters so much for team engagement and brand clarity. Find our more at www.blirt.com.au 

The goal of every brand leader is to close the gap between where the brand is today and where it needs to be tomorrow.   In this episode we unlock the 7 questions which you can ask and answer to close this gap. The 7 questions are designed to be used every month or quarter and empower leaders to stay close to the course required for success. Listen to hear and understand the 7 questions and how these questions apply to real life brands and what value they can create when used well. Find out more at www.blirt.com.au 

Discover how Aristotles ancient philosophy of change is still in use today and how you can unlock the science of this tool to power positive change across your brand and organisation. In this ground breaking episode we cover:How to get in control of change.What kind of change do you want - substance vs form.The four change states; quantity, quality, position & substance. How to translate potential into results.The four 'D's of change:Define whyDelegate who is leading the changeDetermine the materials of changeDesign the ideal and intended outcome. Find our more at www.blirt.com.au

In this episode:We explore the structure and role of brand narrative.What are they key elements of a story?We explore;ArchetypesStructure of storyThe types of story structures that improve customer lifetime value. The Brand Transformation Show's episode on Brand Narrative will explore how you can build a brand narrative that sets your business up for success.  

This episode will take you through 4 ways to architect your brand strategy.  Almost every organisation gets this wrong at some point in their journey.  In fact, we look at how leaders like Coke or BMW have made great decisions and bad decisions over the years in managing their brand. This episode covers the four primary methods of brand architecture:1/ Parent led2/ Family of leaders3/ Parent endorsed4/ Lead individual  We look at examples of each type of architecture and discover how some of the best brands in the world have set up their strategy for success or failure. Learn from the best and apply this to your business. Find our more at www.blirt.co 

How do the origins of brand change the way we manage brands in the 21st century?In this episode, we go on a journey of why consumers see brands through the lends of human characteristics and how you need to shape your brand as a unique and clear character to make an impact.This episode answers the question, why do have brands in business and therefore how can we leverage brands effectively. We cover:How to understand brand as a brand characterWhere brands came from and how brands have been in action for the last 5,000 yearsWhat that means for the business leader today and how you can learn from history to change the future. Find out more on www.blirt.co