Authentic Business Adventures Podcast

John Casmon - Casmon Capital On Being Aware of What Can Go Wrong: "I was making money. I grew my net worth. But at the end of the day, if I got fired from my job or if I got let go, I didn't have enough money to pay all of my bills." Get your money to work for you is great advice.  Real estate investing is a great way to do that.  Taking real estate investing a step further to making your investments truly passive is by utilizing the skills of those that pool investors together to let economies of scale get your money to work for you, without you having to find property, deal with tenants, make repairs and take those 24/7 calls. But how do you get started in passive real estate investing? John Casmon of Casmon Capital has shares his transformative journey from corporate America to becoming a beacon for busy entrepreneurs and business owners seeking to grow their wealth through real estate. His company bridges the gap for individuals who have the capital but not the time or expertise to manage investments, guiding them through passive investment opportunities in multifamily apartments. In this episode, John imparts his wisdom on scaling from smaller properties to significant multifamily deals, the intricacies of tax strategies, and the undeniable importance of having a detailed business plan. We'll explore the necessity of creating jobs and providing housing to benefit from tax breaks and hear why honesty in tax planning is crucial for long-term success. Listen as John explains some realistic strategies and real world examples of how you can make your money work for you. Enjoy! Visit John at: https://casmoncapital.com/ Podcast Overview: 08:27 Interest in making money sparks business partnership. 15:26 Managed finances, realized need for partnership opportunities. 16:03 Partnered, educated, scaled, and helped others financially. 22:15 Bonus depreciation allows accelerated tax savings for investors. 29:34 Utilize tax strategies to maximize and empower. 32:25 Expect expertise, frustration when not delivered. No trust. 39:26 Envision possibilities, seek mentorship, replicate successful strategies. 45:39 Challenging question about selling rental properties discussed. 47:55 Invest in Cincinnati area, analyze risks, attract renters. 53:12 Focus on results, match skills with needs. Podcast Transcription:

Shannan Bogle - UPS Store Madison, Wisconsin On Variety Being the Spice of Life: "You never do the same thing twice. And that's what I loved about it was you were always doing something different whether somebody was walking in to have you shipping a book for them and then the next person was having you fax for them, and the next person had an Amazon return. So the variety of it is what caught me." Retail businesses still exist, and the UPS Store franchisees have been growing as people will always need to send something from one place to another. But Shannan Bogle of the UPS Store in Madison, Wisconsin lets us know that her store does so much more than shipping.  After decades in this business, she has an incredible amount to share. Shannan will also tap into the versatility required to manage a UPS store, from printing services to Amazon returns, shedding light on the highs and lows that come with balancing corporate mandates and the independence of franchise ownership. We’ll explore the current business climate's pressures, the impact of the pandemic, and the shift to remote work, as well as the local community dynamics over her 26 years of operation. She delves into each facet of business ownership, retail business ownership, and the ways entrepreneurs can make moves to grow their business. Listen as Shannan explains not only her world, but a broader way of looking at business and finding the gold buried within every business. Enjoy! Visit Shannan at: https://locations.theupsstore.com/wi/madison/6666-odana-rd Podcast Overview:   Podcast Transcription: Shannan Bogle [00:00:00]: The one thing when I did buy it that I thought was funny was they did make me take out, life insurance policy that equaled the loan. Just because there's not enough product in my store James [00:00:11]: Oh. Shannan Bogle [00:00:11]: That would pay off the loan. And since it's all knowledge based, they're like if you get hit by a bus tomorrow, we can't recoup. James [00:00:22]: You have found Authentic Business Adventures, the a business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally owner of the UPS Store in Madison, Wisconsin. So, Shannon, how is it going today? Shannan Bogle [00:00:48]: Thank you. Very good. Thanks. James [00:00:51]: I'm excited to learn a few things from you. Thing 1 is how do you end up in the shipping business? Shannan Bogle [00:00:58]: Well, I started out my previous I was a bartender. James [00:01:03]: Oh. Seems like an easy transition. Right? Shannan Bogle [00:01:05]: No. Yeah. Bartending at night is a great job. Bartending during the day, not so much. James [00:01:12]: Oh, just from a financial point of view or just a really crazy drunks come in? Shannan Bogle [00:01:15]: No. You can't make any you don't make money during the day. Oh. Like you do at night. James [00:01:19]: Alright. Shannan Bogle [00:01:19]: So then, luckily I was working at, a bar on road. Mhmm. And a former work coworker came in and said, oh, go talk to John up at the UPS store on road. And I went and talked to him and started there and the rest is history. James [00:01:36]: You end up buying the business? Yeah. Wow. So you went from bartending? Shannan Bogle [00:01:39]: Out. Yep. And I started out on the counter. James [00:01:41]: Alright. Yeah. As an employee? Shannan Bogle [00:01:43]: Yeah. James [00:01:44]: Okay. Shannan Bogle [00:01:44]: Yep. And learned a lot from him and he was a great teacher and he made me a manager and then I expressed interest in wanting to buy it. So we had a contract and about 4 years into the contract, I felt comfortable enough with selling price. Somebody came in and he was shipping out, I'm a nosy person. He came in,

Derek Dombeck - The Generations of Wealth On the Challenging Relationship Employers Are Forced Into: "Speculation and appreciation doesn't pay your bills or keep your family fed. It looks beautiful on a spreadsheet ,on a balance sheet, until things go the other way." Real Estate Investing is a powerful tool for growing your wealth, as well as building a legacy for you and whomever you would like beyond your life. But some real estate investors just want to invest in real estate, and not deal with tenants, painting, plumbing issues, 3am phone calls and the paperwork that comes with owning property.  Some investors prefer to just invest their money, get a decent return and continue the process of having their money work for them. Derek sheds light on innovative solutions for storage unit businesses, his own path in the real estate industry, and the importance of understanding local markets and regulations. We'll explore the nuances of investing in places like Madison and Milwaukee, and uncover why he advises starting with single-family properties and values local real estate investor associations. With the launch of his Generations of Wealth podcast slated for March 14th, Derek is set to share his comprehensive approach to wealth, which extends far beyond financial gains. You'll learn about his commitment to helping Wisconsin locals navigate the real estate market without hidden costs or tricks. We'll also delve into the significance of effective communication and negotiation in closing deals, both in real estate and beyond, and the challenges posed by the evolving landscape of customer service in an AI-dominated world. Whether you're dealing in duplexes or many door count multifamily properties, this conversation boasts invaluable insights, including Derek's tales of overcoming adversity during the 2007 market crash and how building relationships can form the backbone of any successful business venture. Listen as Derek explains how to get into the real estate investing game without having to get dirty into the real estate investing game. Enjoy! Visit Derek at: https://thegenerationsofwealth.com/ Podcast Overview: 00:00 Passing on real estate wisdom to future generations. 06:25 Speculation doesn't pay bills, control business. 12:26 Ethical real estate broker helps sellers profit. 18:26 Structuring installment sale, focusing on mutual benefit. 21:57 Suggest talking to professional for personalized tax advice. 29:18 Reluctantly filed bankruptcy, stood by decisions. 33:40 Risky debt led to starting lending company. 37:33 Networking in person is more effective. 46:20 Shows, wealth.com, contact info, investing experience, Wisconsin. 49:31 Embracing diversity, solving problems, and staying humble. 55:14 Start small in real estate; seek local advice. 01:00:47 Authentic Business Adventures introduces successful business owners. Podcast Transcription: Derek Dombeck [00:00:00]: I have to call people. What if they answer? And and I said, okay. Let's look at it this way. Twist your mindset. If you know you have the skills to help somebody and you choose not to call them, you are by default harming that person. James [00:00:17]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. Today, we're welcoming slash preparing to learn from Derek Dombek, the founder of Generations of Wealth Global. And today, we're chatting real estate, which is, I think, almost everyone knows you can make a couple bucks with. So, Derek, how is it going today? Derek Dombeck [00:00:50]: It's going really well, James. And, you can make a couple bucks. You can also lose a couple bucks if you do it wrong. James [00:00:56]:

Arta Wildeboer - Real Estate Professional in Canada On the Challenging Relationship Employers Are Forced Into: "People are very sensitive about their disabilities. They're very passionate about having their disabilities, validated having their disabilities. Kind of, just understood by their employers." Legal woes are almost an expectation in business.  From the ins and outs of often complex laws, paired with the general lack of legal knowledge, it can make an entrepreneurs head spin and their wallet empty. In this episode attorney Arta Wildeboer sheds light on the complexities of navigating labor disputes, the meticulous demands of the California judicial system, and the unforeseen consequences of well-intended legislation. As we navigated through the COVID-19 pandemic, which has seen a sharp rise in employment litigation, Arta discusses the nuances of the state’s wage and hour laws and the judicial pushback against the overwhelming flood of small employment claims. With personal anecdotes and expert insights, Arta also highlights common pitfalls for small business owners—like the lack of a company handbook or inadequate employee procedures—and outlines practical steps for entrepreneurs to protect their ventures through handbooks, LLCs, and crucial insurance. From the grueling process of becoming an attorney, which included an eventful bar exam experience, to the significance of insurance and the role of attorneys and CPAs in establishing LLCs, Arta provides a comprehensive view of the legal landscape facing today's business owners. As we discuss how legal challenges overlap with the daily operational struggles, we uncover why managing employees effectively is more essential than ever and how employers and employees alike contribute to the complexities of the workplace. Listen as Arta offers a few tips on how to navigate the minefield of legal challenges that being a business owner forces you to tip-toe through. Enjoy! Visit Arta at: ArtaLawFirm.com Podcast Overview: 00:00 Transition from student to lawyer was challenging. 07:59 First fender bender experience led to frustration. 11:41 California bar exam: 3 prompts, 3 hours. 19:15 Challenges of dealing with employee disabilities in companies. 23:51 Proving wrongful termination can be complex. 27:22 Mandatory lunch breaks, penalties, and employee management. 36:45 Legal protection needed, talk to attorney, CPA. 39:08 California business environment: regulation, population draws. 47:45 Southern work culture emphasizes loyalty and gratitude. 52:57 California's strict wage laws lead to problems. 58:35 Law protects against discrimination in workplace bullying. 01:03:49 Best way to find an attorney? Referrals. 01:04:47 Choose a lawyer you're truly comfortable with. Podcast Transcription: Arta Wildeboer [00:00:00]: How how do you help a company or what what should a company be worried about? Well, you'd just be worried about anything you can get to for a long time. So James [00:00:07]: You have found Authentic Business Adventures, the business program that brings you the struggles, stories, and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomerscom. We are locally and written by the Bank of Sun Prairie. And today, we're welcoming slash preparing to learn from ArtaWildeboer, an attorney that helps all kinds of people. And this is interesting because he's in California, which if anybody of you any of you have actually done business in any states, including California, I feel like California has gotta be one of the worst states to actually do business in. So, anyways, Arta, welcome to the show. Arta Wildeboer [00:00:46]: James, thank you so much. I appreciate it. Thank you for having me. I'm excited to be here. I'm a lawyer, so I love to talk and Yeah. About myself and and stuff like that. So, yeah,

Jordan Silvester - Real Estate Professional in Canada On the Often Chaotic Fluctuation of the Real Estate Market: "And when it first started happening, it takes a bit to get used to the idea that the market might go up instead of 2% a year, it might go percent up 2% a week. That's how insane the adjustment could be at certain times." Real estate investing is one of the smartest moves you can make.  But like most investments, it is not entirely failsafe and it certainly involves some level of risk. Jordan Silvester, a licensed Realtor and real estate investor, has lived through some good times and tumultuous times in real estate. With the easy charm of someone who knows their place in the world, Jordan often reflects on the irony of how natural borders and human perception can differ. Just as the sunny allure of Florida stretches down farther south than parts of Mexico, the story of Jordan Silvester is one that defies conventional expectations, reminding all that sometimes, the places we hail from hold secrets and stories as unpredictable and captivating as the people who dwell within them. For anyone involved or interested in the real estate market, this episode presents valuable insights into the dynamic nature of investing. Whether you're in Canada, the US, or anywhere else, understanding these concepts can help navigate the waters of property investment. Listen as Jordan explains the ins and outs of investing and taking steps to ensure that you protect yourself from taking too large of a risk, while still being able to play the game. Enjoy! Visit Jordan at Silvesters.ca Podcast Overview: 00:00 Navigating tough times, reaching out for guidance. 04:24 Financial downturn in retrospect; slower fall, fewer increases. 07:42 Advising clients on managing market fluctuations wisely. 09:48 Varied options for choosing mortgage lenders are available. 15:37 Loss of wealth due to decreasing investment value. 17:33 Unexpected risks led to tough family decisions. 21:26 Optimal exchange rate crucial for cross-border trade. 23:20 Strategic property cash flow and financing decisions. 27:43 Poker player considers risk and personal wealth. 31:03 Setting up unit for functional resale was challenging. 33:08 Learn humility, verify with others, avoid self-deception. 36:02 Adapting to economic changes through skill-building or hustling. 39:05 Considered vehicle lease options, chosen truck for benefits. 43:55 Resilience in face of past challenges, memories. 46:12 Property viewing essential for relational and investment. 49:58 Trust knowledgeable people, but trust your gut. 52:45 Business lessons learned from challenging personal situation. 55:52 Business program showcasing owner stories, sponsored content. Podcast Transcription: Jordan Silvester [00:00:00]: In real estate, if you think about that, like how quickly can you close something, renovate something, and flip something if you set your closing 33 months out because of the time that was a good idea because 3 months later, it was worth 10% more just because you waited. James [00:00:13]: Yep. You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. Today, we are welcoming slash preparing to learn from Jordan Sylvester, the real estate guru, I believe, of Windsor, Ontario. Is that correct, Jordan? Jordan Silvester [00:00:36]: That is correct, my friend. James [00:00:38]: That makes you, Canuck. Right? Jordan Silvester [00:00:40]: Yes. The good old, far north. James [00:00:44]: That's, that's that's alright. It's a good thing. We're in or I'm in Wisconsin, which is, like, Canada junior. Jordan Silvester [00:00:49]: Actually, you're further north than we are. James [00:00:51]: So, yeah,

Patrick Donahue - Private Investment On the Importance of Having a Vision: "The reason why I use the the 'qualifier magnetic' is because it's one thing to have a vision, but it has to be a vision that can be articulated where it attracts others to it." Businesses need cash to run.  Some from the founders, often some from banks or relatives and sometimes from investment funds. Patrick Donohue, founder and CEO of Hill Capital Corporation, an investment fund targeting entrepreneurial-led businesses that packs a punch with a $25,000,000 fund size, tells us about working with investment funds to fund your business, as well as the opportunities to invest your own cash into other businesses. Patrick dives into the world of business investing, dissecting the narratives that turn a company's vision into a magnet for investment, from small businesses like high-end baby stores to giants like Amazon. Patrick shares his nearly 30 years of fundraising expertise, pointing out what sets successful startups apart, like those with magnetic leadership and innovative technology like GoRoute. Ever wondered what it takes to prepare for raising funds, or the role that storytelling plays in captivating potential investors? Patrick casts light on these vital strategies, leaning on examples from his extensive experience and involvement with diverse businesses in Hill Capital Corporation's portfolio. Lastly, Patrick shares his deep-seated motivation - helping entrepreneurs bridge the gap between the compelling narratives of Wall Street and the heart of Main Street, providing them with the capital to flourish. It's about building valuable businesses and navigating the turbulence of the industry, a mission far beyond the financial lures of investment banking. Enjoy! Visit Patrick at: BreakoutValuation.com Podcast Overview: 00:00 Investors need to outperform S&P 500 for higher rewards. 05:25 Hill Capital trusts investors to be involved in company decisions. 07:37 Networking and referrals are key for business connections. 10:26 Unique fund structure with VC equity based note, avoids reliance on company sale for cash. 14:27 Hill Capital Corporation manages companies and funds, with a formal investment process and financial commitment. 17:35 Started Hill Capital in 2014, work unpaid 11000 hours, used own savings. 19:35 Young person disillusioned by Wall Street, starts Hill Capital to help entrepreneurs and small businesses. 23:20 Successful founders have a magnetic vision, like Bezos' expansion plans for Amazon with logistics. 28:39 The speaker is motivated by helping entrepreneurs, not by money or glamour on Wall Street. 32:02 GoRoute enables faster athletic practice with updated technology. 33:37 Technology companies face challenges and risks amid rapid change and AI growth. 37:10 Building trust and rapport is crucial for gaining financial support and investments, requiring an emotional connection. 41:54 Focus on authenticity and vision when pitching, rather than tailoring to investors' expectations. 42:55 Summarize: Discussing business needs and readiness, emphasizing financial and operational clarity. Podcast Transcription: Patrick Donohue [00:00:00]: Could talk about companies like Amazon. You know, Bezos had a hard time raising money early on, but when he was able to start articulating that it was not just about selling a few books online, it was about understanding and having the logistics and cracking the code there so he could expand into other products, and why the word Amazon was used because it's the jungle and there's a lot there. James [00:00:23]: Mhmm. Patrick Donohue [00:00:24]: That's where people got attracted to that and started to sync up and provide the investment capital that Amazon needed to be what it is today. James [00:00:32]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of b...

Vladimer Botsvadze - Marketing Expert On finding your groove: "Brands need to get closer to their consumers in order to win in the long term. Otherwise, it would be tough because still so many big organizations and big brands are very far from their consumers. The strategies that were set years ago, they market like '99 in a 2024 world, and consumers no longer trust them." Just wrapped up an enlightening episode on Authentic Business Adventures with the brilliant marketer, Vladimir Botsvadze! Our in-depth conversation covered everything from AI's role in marketing to the art of personal branding. Don't miss this treasure trove of insights for any entrepreneur or marketer looking to stay ahead in our fast-paced digital economy. Here are 3 key takeaways to whet your appetite: **Personal Brand Power**: Vladimir underscored the significance of building an authentic personal brand on social media. It’s not just about being seen—it’s about being remembered and trusted. Look at how brands like Tesla become almost synonymous with Elon Musk's persona—your brand can achieve similar heights with dedication and strategy. **AI as the Marketer’s Ally**: Far from replacing the creative human touch, AI serves as a powerful tool to amplify our marketing efforts. Vladimir predicts that as we navigate the delicate balance of tech and touch, AI will help us create more engaging and effective campaigns, reshape our jobs, and deliver unparalleled customer experiences. **Storytelling is King**: In a world where products are increasingly commoditized, Vladimir believes that storytelling, empathy, and engagement are what set successful brands apart. Whether you're a startup or a global enterprise, the ability to create a compelling narrative around your brand is what captures consumer interest and loyalty. An absolute must-listen for anyone eager to navigate the marketing maze with flair and foresight. Tune in to this episode of Authentic Business Adventures for the full conversation! Enjoy! Visit Vladimer at: http://www.vladimerbotsvadze.com/ Podcast Overview: 04:10 Advisory board member, mentor, global speaker, recognized. 09:12 Brands use AI to reduce costs, jobs. Elon Musk's personal brand drives Tesla's success. 11:30 Consumers prioritize storytelling; brands must listen online. 14:54 Rejecting societal norms, pursuing personal and self-education. 17:31 Work hard, bypass formal education for success. 23:11 Taking the first step is the key. 25:10 AI is essential for business success. 28:41 AI can replace copywriters, but not all. 33:06 Earning Google's trust led to top ranking. 35:22 Recognized as top influencer in VR, marketing. 39:53 Humanize your brand, connect with consumers digitally. 41:02 James, respond to complaints, build strong community. 44:41 Inspired by Elon Musk, building personal brand. 48:10 Digital connectivity amplifies human potential, impacting billions. 51:24 Listen to consumers to succeed in marketing. 55:39 Business program featuring owner success stories, marketing tips. Podcast Transcription: James [00:00:01]: You have found authentic business adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie. If you're listening or watching this on a web, please share it with all your friends. And, of course, if you want a audio episode for free, you can download it at the podcast link found at draw in customers.com. Today, we are welcoming slash preparing to learn from Vladimir Botsvadze. I probably destroyed that name, Vladimir, so I apologize. This is the Midwest Accent here. Vladimir's got a lot going on. James [00:00:35]: We got, on the board for United States AI Institute, which that alone we could probably talk for hours about. Mentor at Techstars, another great thing we could talk for hours about,

Tiago Faria - Coach Marketing Secrets On finding your groove: "I was trying to be someone I wasn't exactly. I didn't know who I was as a content creator, so I was just putting things out there. But at some point, I found my voice and, yeah, it was perfect." In this episode, our host James is joined by special guest Tiago Faria, a business mentor for coaches and mentors with an anti-marketing approach. Tiago shares his insights on using social media to identify and connect with potential buyers, emphasizing the importance of niche-focused marketing. He discusses his journey from leaving a corporate job at Google to pursuing entrepreneurship and provides valuable advice on creating desirable offers, leveraging YouTube for visibility, and tailoring high-ticket services to address urgent client needs. Join us as we dive into the world of anti-marketing and learn from Tiago's unique approach to business success. Key Takeaways: 1. Niche Down: Tiago emphasizes the importance of being specific and niche-focused. Rather than being generic, focus on urgent problems that potential clients want to solve now, tailoring high-ticket offers to address those specific issues. 2. Client-Centric Approach: Leverage existing networks, client lists, and audience to deeply understand your clients' pain points and offer tailored solutions. Use free discovery calls or sales calls to close clients and provide immense value. 3. Content Creation: Take on Tiago's 90-day content challenge to improve your skills and visibility. Create searchable content on platforms like YouTube to attract potential clients and establish yourself as an expert in your niche. Don't forget, your journey to business triumph is just a play button away. Tune in, get inspired, and let's turn your business dreams into reality! #BusinessCoaching #Entrepreneurship #Marketing Enjoy! Visit Tiago at: TiagoFaria.pt Podcast Overview: 00:00 Rejecting false marketing promises, advocating for authenticity. 04:49 11 sounds like Jurassic time; photos bad. 08:26 Started consulting smaller businesses, then added Facebook ads. 12:01 Transitioning from client acquisition to coaching. 15:59 Using paid experiments, podcast, YouTube, expertise. 18:46 Embracing authenticity led to attracting opportunities. 21:05 Inspiration, strategy, and value drive content creation. 23:27 Different stress at new workplace feels better. 28:04 Focus on urgent problems, avoid procrastination. Choose niche, interview potential clients. 29:57 Focus on solving specific problems for career transformation. 35:28 Offer fee for client referrals, leverage contacts. 38:41 Find the pain, help them remove it. 39:28 Assisted in local and international success stories. 42:51 Focus on urgent problem for quick wins. 46:41 Focus on specific clients for successful implementation. Podcast Transcription: Tiago [00:00:00]: Fear of Tiago [00:00:00]: staying in this corporate game long term was already bigger than the fear of risking something on my own. James [00:00:06]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie. Tiago [00:00:19]: The if you're listening or watching this on the James [00:00:19]: web and you wanna download some audio episodes, by all means, go to the podcast link found at drawincustomerscom. The Today, we're welcoming slash preparing to learn from Thiago Faria, a business mentor for coaches and mentors with a unique and very interesting, I must say, the anti marketing approach. So, Tiago, how is it going today? Tiago [00:00:40]: Very good, my friend. I love your name because James in Tiago [00:00:46]: the In English, it's actually the translation of my name, Tiago. Tiago [00:00:47]: Saint James, Santiago. James [00:00:48]: Really?

Jason Yarusi - Yarusi Holdings - Real Estate Investing On growing multifamily investments: "All we had to do was go in there and just basically run it better. Just put in a better process, lease it up, lease it up higher rates, and now we are meeting our goals." Despite seemingly thousands of apartment buildings going up almost every where you look, the country still has a housing deficit.  This is great news for anyone looking to get into the multifamily real estate investing game. Jason Yarusi of Yarusi holdings explains the ins and outs of his journey as a real estate investor and how he has learned to find some great properties. Listen as Jason shares his real estate insights.  You'll walk away with a few key tips that could make you a lot of money in your real estate investment strategy. Don't forget, your journey to business triumph is just a play button away. Tune in, get inspired, and let's turn your business dreams into reality! #BusinessCoaching #Entrepreneurship #RealEstateInvesting Enjoy! Visit Jason at: https://www.yarusiholdings.com/ Podcast Overview: 00:00 Entrepreneur opens restaurants, bar, brewery, construction company. 04:05 Real estate became a solution for busyness. 08:46 Transition from late nights to early mornings. 11:19 Flipping real estate requires efficient time management. 15:55 Invested in equipment for building structures efficiently. 19:02 Investing in growing markets, accelerating building value. 20:07 Forming management company, seeking investments, raising capital. 24:02 Poor operation running, surrounded by well-operating buildings. 26:50 Investment offers preferred return based on performance. 30:13 Manage smaller properties in-house, larger outsourced. 33:28 Obtaining up to 80% loan to value. 38:48 Need trusted allies for efficient plan implementation. 42:36 Property growth challenges due to infrastructure issues. 45:58 States handled pandemic differently, facing unique challenges. 47:11 Meeting housing demand, facing challenges of supply. 50:45 Market higher with forecasted rate cuts expected. Banks uncertain about loan pricing due to unexpected rise in rates. Fed anticipates breather and rate reduction. 54:29 Enjoyed podcasts on various topics, highly recommended. 56:29 Balanced partnership ensures focused, valuable business growth. 59:48 Authentic Business Adventures shares business success stories. Podcast Transcription: James [00:00:02]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and training for successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. My name is James. And today, we're welcoming slash preparing to learn from Jason at Yarusi Holdings. So, Jason, how is it going today? Jason [00:00:27]: Hey. It's going great. I'm excited to be here. James [00:00:30]: Yeah. Tell us, I guess, just to get started here, what is Yarusi Holdings? Jason [00:00:34]: Sure. Yarusi Holdings is a multifamily investment firm, down here just south of Nashville, Tennessee in a town called Murfreesboro. We've acquired a little over 3,000 apartment units, back since, 2016. So in In a ThruLine, we buy apartment communities. We do this through something mainly through something called syndication where we, raise investment spend capital so we can buy these apartment buildings and typically reposition them in the better places to live, which typically generates better revenue, Bigger bottom line, which usually, leads to outsized returns for our investors. James [00:01:08]: Alright. Super cool. That's, I mean, cool. The real estate investment game is Always one that helps. I guess it's, I don't know. I got a lot of friends in it. I'm in it a tiny amount, nowhere near 3,000 doors. That's a that's a lot of doors.

Kayla Stroud-DuSavage - Specific Health Massage On keeping it moving: "Specific health massage offers the perfect blend of relaxation and therapeutic benefits for our clients." If you've ever wondered whether you could make it on your own in the business world, Kayla's story will inspire you. She shares valuable insights on overcoming the notorious first-year hurdle, pricing strategies that honor your worth, and the magic of word-of-mouth marketing. Learn about the uniqueness of hospice massage, the intricacies of insurance in the industry, and why sometimes silence is golden during a session. Welcome to another episode of Authentic Business Adventures, where we provide insights and inspiration from real business owners. In this episode, our host, James, sits down with Kayla Stroud-Dusavage, the owner of Specific Health Massage. Kayla shares her journey of starting a small massage therapy business over 2 years ago and offers valuable insights into the world of massage therapy and running a successful business. From transitioning from being an employee to starting her own business, to the challenges and rewards of providing hospice massage, Kayla's story is filled with practical advice and wisdom. Join us as we explore the nuances of the massage therapy industry, the art of building a successful business website, and much more in this insightful and inspiring episode of Authentic Business Adventures. Don't forget, your journey to business triumph is just a play button away. Tune in, get inspired, and let's turn your business dreams into reality! #BusinessCoaching #Entrepreneurship #MassageEmpire Enjoy! Visit Kayla at: https://www.specifichealthmassage.com/ Podcast Overview: 00:00 Business program featuring inspiring business owner stories. 05:38 Location should be recognized, not easily accessible. 06:15 Massage school curriculum varies in length and focus. 10:46 Facial cupping can be done all over. 13:55 Questioning the pain level of cupping massage. 17:56 Challenges of cleaning sheets in sports massage. 20:16 Online and local marketing to reach clients. 22:40 Confidently charging fair price for personal worth. 27:29 Evaluating software for massage and spa businesses. 31:04 Ordering pizza takes longer than expected, understandable. 32:35 New business struggles to gain trust, visibility. 36:25 Massage therapist always finds something to treat. 39:42 Multiple jobs in massage due to workload. 43:16 New clients may have misconceptions about undressing. 47:24 Authentic Business Adventures spotlights business owner experiences. Podcast Transcription: James [00:00:01]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. Today, we're welcoming slash preparing to learn from Kayla Stroud Dusavage, the owner of Specific Health Massage. So, Kayla, how is it going today? Kayla [00:00:27]: It's going. James [00:00:28]: It's going? Everybody says that, and I always wonder, like, cool. What's going on? I think it's always just, like, It's good, but then always there's things going on. So just kind of like that in between. Like It's such a busy day, but you get to be on a cool podcast. Yeah. So that's alright. Kayla [00:00:42]: Take it. James [00:00:43]: So tell us, what is Specific Health Massage? Kayla [00:00:45]: Oh, it's a small massage therapy business. I started about over 2 years ago. James [00:00:51]: Okay. Yeah. Alright. And what made you decide to start your own business versus just working for someone else? Kayla [00:00:56]: I mean, I've been doing massage for over 10 years now, so it just came to a point. I'm like, I think I could do this all on my own, hopefully. Alright?

Richard Parker - Become a Business Buying Expert On keeping it moving: "Well, you know, sure as God created little green apples, I certainly want to buy a business that's on its way up, not on the way down." The two best days a business owner's life, or just like those of a boat owner: the day you buy it and the day you sell it. But just like when you sell a boat, or anything for that matter, you want to get the highest return.  Just as often, the market that may want to purchase your business is likely fairly small, which can drive the price down. So how do you sell your business and what is the best way to buy a business? Listen as Richard Parker explains the nuances of buying and selling businesses and how you can prepare to make a solid offer on a great business.  The tips Richard shares on buying a business will be an extreme help you you as you venture into new business ventures. Enjoy! Visit Richard at: RichardParker.com Podcast Overview: 00:00 Author helps business buyers through book and experience. 06:36 Embracing the Internet's potential for global influence. 15:06 Match your skill set to drive business. 19:57 Avoid buying distressed or turnaround businesses for entrepreneurs. 24:06 Consider business performance, customers, competition for evaluation. 26:23 Invest in business for high returns, control. 35:02 Business brokers often sell unprepared businesses for sale. This results in 75% of businesses not being sold. Sellers should prepare their businesses for sale by addressing key buyer concerns. Good books and records are essential. 38:09 Start small, reinvest, don't turn stagnant. 44:44 Lack of trust can hinder employee performance. 53:01 Hiring process requires multiple interviews and delegation. 54:11 Immerse in business, no absentee-run beliefs. 01:01:27 Prepare for financing when selling a business. 01:05:41 Great conversation, check out richardparker.com. Podcast Transcription: James [00:00:01]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. We're locally in a written by the Bank of Sun Prairie. If you are listening or would love to listen to some audio episodes that you can download at no cost, you can always go to drawincustomerscom, and hit the podcast link. We are excited because selling businesses is always a good time. Right? That's, It's just like a boat. Right? The 2 good days, I think, when you buy Richard Parker [00:00:31]: 2 good days, buy it and sell it. James [00:00:32]: Right? Start it and then when you sell it. Right? So today we're welcoming slash preparing to learn from Richard Parker of Diomo Corporation, the business buyer resource center. So Richard, You are helping businesses get bought and sold, I imagine. Richard Parker [00:00:48]: Yeah. That's, spot on. I I've been in this, It's a game for over 30 years on all sides of the, m and a world. You you you look shocking because maybe you figured I look even older than that. James [00:00:58]: Did I just start when you were 4? What's going on here? Richard Parker [00:01:01]: Yeah. No. I'm an old fart. I I I'm 62 years old right now, and, so I started really when I was 29. And in February February 1st, it's gonna be 34 years that I've been doing this. And, when I say doing this, start up buying businesses And then evolved into, helping some people, acquire some business. Started to get a bit of a reputation where I grew up in Montreal, And did that more on a in a on a casual basis, and then started acquiring more and more companies. And, to date, I've acquired them plus one co investment and a huge range of sizes from, like, $50,000 businesses up to over 200,000,000. Richard Parker [00:01:39]: And, along the way, I was involved in a transaction shortly after I relocated to Florida in 1996. And as I was digging into the business,

Helena Gibson - Unveil Restorative Hair Care On keeping it moving: "What am I gonna do? I've had 19 years of this business, and now all of a sudden the government can shut it. I've gotta come up with something else." Helena Gibson has built a successful business with her hair salons in the San Diego, California area.  But a funny thing happened in 2020, and she had to temporarily close her doors.  As we all know, the pandemic came around and the government forced many businesses to not be in business with little to no warning.  We've all heard the word pivot more than we'd like, but this story goes well beyond that. Sometimes we are forced to make a decision that will change the course of our business.  Do you cry and wait, or do you find and appreciate the opportunity in order to utilize it and grow?  The strength of entrepreneurs is amazing in trying times, and the results are impressive. Listen as Helena explains her story and how she created a new business, designed to help those experiencing hair loss.  She went through the trials of finding the right chemistry, the right packaging and the right marketing to take her phenomenal products to the world.  It almost makes you appreciate the struggle. Enjoy! Visit Helena at: https://unveilhaircare.com Podcast Overview: 00:00 Researched and created US hair product line. 05:43 Expanding online sales to reach nationwide market. 08:15 Leveraged knowledge of hair products for formulation. 11:54 Hair loss impacts cancer patients' identity and confidence. 14:24 Rising demand for gluten-free, cruelty-free products. 17:54 Consumer perception studies show hair growth results. 21:28 Managing stress, importance of self-care, business success. 23:53 Sent gift baskets, held weekly staff meetings. 28:48 Managing separate ecommerce and brick-and-mortar teams. 29:48 Support for hair loss, career growth, digital marketing. 35:57 Selling products in stores and directly to customers. 38:20 Challenges with website management and team coordination. 41:11 Beneficial business practices and ego management. 43:22 Glass bottles weighed differently, prompting packaging adjustments. 46:09 Thicker, manageable hair, no need for wig. 52:13 Transition from store ownership to philanthropy and coaching. Podcast Transcription: James [00:00:00]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphal successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie. If you're listening or watching this on the web, you could do us a huge favor and share it with your entrepreneurial friends. Audio episodes can be found in the podcast link found at draw in customers.com. Today, we're welcoming slash preparing to learn from Helena Gibson from unveil restorative hair care. And, Helena, how is it going today? Helena Gibson - Unveil Restorative Hair [00:00:32]: It is going awesome. It's Beautiful weather. It's nice, like, overcast day in sunny California. James [00:00:40]: Oh, nice. Well, any day in California is probably better than a day in Wisconsin, and so you win. Okay. You definitely win. So tell us, what is Unveil? Helena Gibson - Unveil Restorative Hair [00:00:51]: So Unveil is a restorative hair care line that helps to thicken the hair. So a lot of our clients, I have brick and mortar stores that I've had for the last 21 years in San Diego And in Fresno, California, which is central California. And I noticed a lot of the people were coming in and buying, Rogaine based products. There are certain ones, Viviscal, RevitaGen, and there were things that they didn't like about it because they had synthetic ingredients or they had shellfish in them. And so I started thinking about that when COVID happened and it shut my business down. I was like, okay. What am I gonna do? I've had 19 years of this business,

Luke Infinger - Hip Creative On getting marketing to go viral: "You wanna get it to the point where you no longer have to do sponsored ads because your information is so good. People are sharing it. You have people viewing it, and you don't have to be paying a penny now." One of the smartest things you can do in business is to find and focus on a niche.  This helps you hone your craft to a specific group of clients without you having to be everything to everyone. Marketing is one of those businesses that really thrives with this focus.  So many marketing firms try to sell themselves on able to build any brand for any client. But we all know that each business vertical is different.  How, where and when you communicate with your potential clients will be different, depending on the type and style of the business. Listen as Luke Infinger, co-founder and CEO of Hip Creative, a marketing agency for orthodontists, details how his company evolved and is now helping orthodontits grow their practices with the proven Hip Creative formula. Enjoy! Visit Luke at: https://hip.agency/ Podcast Overview: 05:59 Focused on strengths, helped achieve goals, built team, pursued freelance work, discovered agency model. 11:12 Creative people struggle with lack of control. 16:07 Juggling business and field work with marketing. 18:39 Embracing honesty and making positive life changes. 22:37 Summary: Secret shop software measures website responses. 23:26 Managing voice, text, and email communications efficiently. 29:25 Analyze, improve, and optimize online advertising tactics. 32:51 Veterinary clinics struggle with business management. 33:48 Challenges getting input, understanding and cooperation. 38:24 Address onboard terrorism within the business culture. 41:17 Pride in a job well done explained. 43:36 Focus on positive outlook, offer hope to others. 47:09 Feedback is essential in patient-client relationships. Podcast Transcription: James [00:00:01]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. We We are locally underwritten by the Bank of Saint Prairie. If you'd like to listen to some audio episodes, you can download them at the podcast link found at draw in customers.com. My name is James Kademan, and today we're welcoming slash preparing to learn from Luke Infinger, the CEO and cofounder of Hip creative, which is probably the coolest company name ever created. So, Luke, how is it going today? Luke Infinger [00:00:33]: It's going great. Thanks for having me. James [00:00:35]: Yeah. Tell us what is hip creative. Luke Infinger [00:00:38]: So hip creative really started, just a little over 9 years ago as a marketing agency. We thought we We would be, local agencies. We're in Pensacola coast, so serving the Gulf Coast, Southeast. But as we grew, myself and my business partner, Justin Huell really wanted to focus on really looking at all aspects of the business. So there's 4 main components, marketing, sales, operations, and finance. And so while we started as a marketing company, we realized that marketing really just Poses problems. And that's why, like, you hear all these stats, like 80% of small businesses fail. And so we had to zoom out and look at things much More holistically, today we've built a framework that is made up of 3 main components and it's marketing, software, and coaching. Luke Infinger [00:01:33]: And so we package that up and it's more or less a, a growth framework, versus just marketing. James [00:01:41]: So tell me, let's just start with the marketing when you first started out. 9 years ago, it was a little bit different landscape, I guess. Internet was still a thing. So but, social media was definitely different back then. Yeah. So were you tackling the digital side, the billboards, radio, TV,

Nestor Gutierrez - Rancho Express Lube On getting marketing to go viral: "You wanna get it to the point where you no longer have to do sponsored ads because your information is so good. People are sharing it. You have people viewing it, and you don't have to be paying a penny now." Almost all of us drive cars and almost all of those cars will eventually break and they will certainly all need maintenance of some kind.  That is to say, we rely on auto repair shops to keep commerce moving. How do you start an auto repair shop?  How do you hire for an automotive repair shop?  Listen as Nestor Gutierrez explains how he grew from mechanic to automotive repair shop business owner of Rancho Express Lube and how he has grown through the past few years. Enjoy! Visit Nestor at: https://ranchoexpresslube.com/ Podcast Overview: 00:00 Supportive boss assures employee, invests in development. 07:48 Expanded tire services, building customer awareness. 11:01 Tire margins are small, balancing brings profit. 17:40 Prioritizing quality, training, and loyalty in employees. 22:16 Earning respect from father led to loan. 30:50 Entrepreneur built successful car cleaning business. 32:25 Established trust, contract led to bigger opportunities. 41:25 Create shareable content to eliminate sponsored ads. 43:21 Instagram influencers and car enthusiasts attract customers. 52:45 Car repairs in 2022 were tough due to parts shortage. 54:24 Improving business through customer service and learning. 01:03:33 Authentic Business Adventures featuring Nestor Gutierrez. 01:04:38 Exciting podcast available at DrawInCustomers.com. Podcast Transcription: James [00:00:01]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We We are locally underwritten by the Bank of Sun Prairie. And today, we're welcoming slash preparing to learn from Nestor Gutierrez, owner of Rancho Express Loo. So, Nestor, how are you doing today? Nestor Gutierrez [00:00:26]: Hey, James. I'm doing great. And thank you for having me today. I'm super excited to share my story. And, Like, at the end of the day, everything's possible. You just gotta follow through, and, don't don't don't, step back when the times get hard. You know? So, I'm really excited to share my story. James [00:00:42]: Very true. So tell me, the Rancho Express Lube, is that I imagine that's just what it sounds. Right? It's a express lube place? Nestor Gutierrez [00:00:49]: That's correct. Yeah. So, real quick. So I started working as an employee, for this company in, May 20 2015, And I, I started as a lead technician. And really quick, I I got bumped up to manager within 2 months. And, what happened was really the owner really noticed I was hustling. You know, I was pretty much doing everything. The management was really poor Back then when I first started, it was it was it was very poorly ran, like, just to be honest. Nestor Gutierrez [00:01:18]: You know? I I got to the point where I didn't wanna be here anymore. My dad wanted to quit because I wasn't I didn't like the way I was treat being treated. You know? I didn't like I talked to the owner. Point is, you know, he, promoted me to manager. We got a really good relationship. I would work anytime. Like, I was, like, Pretty much like it was my business, but it wasn't. You know? So it got to the point where he gave me a percentage of of, of the of the sales for the shop. Nestor Gutierrez [00:01:46]: And, in in 2018, He he came up to me, and he's like, hey. This place is gonna be yours. I was like, I don't think I'm ready. I mean, I was really young at the at the at the time. I was, well, like, 20. And I had school full time, and I had a lot of things going on.

Brienne Hennessy - Your Vocal Vitality On knowing that you can take steps to keep your voice strong: "If you're speaking for a dense period of time and your voice starts to crack, starts to sound hoarse, you can't get through a workday, let alone a workweek, there has to be something more we can do." We all use our voices on a daily basis.  As creatures that thrive on communication, we use our voices on the phone, giving speeches, chatting with friends and shouting for joy when our kid scores a goal.  But when was the last time you took some time to think about your voice, and the mechanics in your body happening to make sure your voice stays healthy? Brienne Hennessy, founder of Your Vocal Vitality, joins us on the show today to discuss why her business was built, what we can do to prevent voice issues and how important it is to keep our voices strong. Listen as Brienne gives us some tips to keep this often overlooked tool in tip-top shape so that the next time you need to communicate with someone, you have the voice you want. Enjoy! Visit Brienne at: https://www.yourvocalvitality.com/ Podcast Overview: 02:03 Increasing responsibility load & challenges in healthcare. 03:46 Talker owns need for vocal self-care 06:49 Some voices have personalities, can be grating. 11:53 Voice training incorporates exercises for vocal warm-up. 15:27 Skeletal muscle fatigue similar to voice fatigue. 18:57 Indications for lifestyle changes, allergies, acid, laryngologist. Comprehensive approach for untreated issues. 21:30 Helping restore sound and speech, with preventative care. 25:44 Challenging environment, struggling teachers, confident speakers. 28:40 Identifying nervousness and training for presentations. 29:56 Beliefs, perceptions, experiences shape public speaking. 35:05 Getting comfortable with uncertainty is key. 38:47 Improved audio quality signals clearer communication. 39:41 Great mentors have helped me build businesses. 42:32 Teams is a struggle, trust is important. 48:22 Task delay causes disconnect and tough decisions. 50:10 Understanding teamwork, maintaining momentum, and growth. Podcast Transcription: James [00:00:01]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. And today, we're welcoming slash preparing to learn from Breanne Hennessy, owner of Your Vocal Vitality. And I'm excited because it's a podcast, and we chat a lot. Yep. So then let's start with what is your Vocal Vitality? Brienne Hennessey [00:00:32]: It is the business that I started with the mission of Empowering our voices. Oh. What that means is to me is that our voices are an expression of who we are, but also, I believe, a conduit To our well-being. And what do I mean by that? If you don't have your voice, you can't do what you need to do effectively. Interesting. And so that's the the idea behind it, and I go So about that in a few different ways. James [00:00:57]: Alright. And you've been in this industry for a while? Brienne Hennessey [00:01:00]: Yes. So my background is actually as a speech and voice pathologist, and I've done that, 14 15 years. James [00:01:06]: Wow. Okay. Brienne Hennessey [00:01:06]: Yeah. So that was that was the kind of core, crux of my training and my specialty and really Digging into knowing all things about voice, and then that really opened up the possibility for me to fill in the gaps that I saw, shall we say, for where I could serve people in a greater way. James [00:01:24]: Alright. Brienne Hennessey [00:01:24]: Yeah. James [00:01:24]: So you were working in a mansion for some corporate giant? Brienne Hennessey [00:01:27]: I used to. Yes. Yes.

Victoria Thayer - Novii CPA On staying as a corporate employee vs. starting on her own: "Once you become partner, you walk in clouds and everything is just rainbows and hearts... It was death, pretty much." Death and taxes it has been said are the two things we can always count on.  Victoria Thayer started Novii CPA to help you with your taxes, so you don't die from the stress of trying to figure them out. Victoria was working her way up the corporate ladder at a large CPA firm.  Then one day, she realized she was working very hard for a type of success that did not align with the success she wanted. So she started Novii CPA, her own CPA firm to do things different and to do things better. Listen as Victoria details her story and gives us insight into the inner workings of larger CPA firms and how she has found success making herself her own boss. Enjoy! Visit Victoria at: https://noviicpa.com/ Podcast Overview: 02:20 Relationship-based accounting and tax services with value. 06:04 Determining ideal package for different businesses. 06:42 Discovery call assesses client's needs, gathers info. 12:23 Tax law changes require continuing education. 15:03 Paying self employment taxes: explore alternatives. 18:04 Key importance in evaluating discovery call; paperless, cloud-based, Quickbooks online, willingness to switch, hybrid firm. 19:49 Finding team members outside of posting job. 24:03 Becoming partner doesn't guarantee happiness, freedom. 29:01 Hired more staff, but became a bottleneck. 30:30 Busy entrepreneur hires experienced CPA, finds success. 35:05 Transparent culture fosters teamwork and inclusivity. 37:42 Setting up workflows to maintain reputation. 39:42 Opportunity for growth attracts passionate team members. 44:36 Client coordinator found through UW job posting. 48:48 CPA firm provides continuous service, tax return. 52:33 Quit job, start own business, fears, preparations. Podcast Transcription: James [00:00:01]: You have found authentic business adventures, the business program that brings you the struggle, stories and triumphs and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link. Found@Drawincustomers.com Today we're welcoming slash preparing to learn from Victoria Thayer of Novii CPA, which, you know, everybody loves taxes. So we figured we should talk to Victoria here. So, Victoria, how are you doing today? Victoria Thayer [00:00:27]: Amazing. Thank you so much for the invitation today, and it's a pleasure to connect with all of you. James [00:00:32]: Yeah, this is exciting. You know, I guess my friend Jenna. Victoria Thayer [00:00:35]: Yes. And you were just talking to me. James [00:00:38]: I guess, off the air about a meeting that you had with her and that was a trigger or she just kicking the shin to start your own business. Tell me a story about how that happened. Victoria Thayer [00:00:46]: Yes. So I was talking to Jenna or a mutual friend, and I met her in a networking event. She's amazing. You should follow her. And she started asking me about what my goals were in the future, and I started thinking, oh, yes, I want to do this and this. But then the way I thought it was the traditional way to get there was not exactly what I truly wanted. And sometimes it is hard to acknowledge that we want something and say it out loud. James [00:01:15]: Okay. Victoria Thayer [00:01:16]: I guess because sometimes we're just scared, like, oh, maybe it's too big. Maybe it's too big for me. Can I really do that? Oh, who do I think I am to be able to do that? So those were the fears I had, and she helped me kind of uncover it and be like, I think you truly want to do this. You just are afraid to say it. James [00:01:35]: All right. Victoria Thayer [00:01:36]: So she really helped me see that. And it was only a couple of months after that coffee that we ...

Scott McGohan - McGohan Brabender and author of Culture Is An Inside Job Real Life Advice You Can Use: "What if we just stood in front of the workforce and just said, "Hey, I just I just wanna be better." That's a lot more honest than saying, I wanna be great." Every company has a culture.  Just like any relationship between a group of people does. The challenge is being aware of what the culture is and knowing if the culture your company has is serving your company and it's employees well, or if it is causing some negative results. Scott McGohan, entrepreneur and author of Culture Is An inside Job, details how important company culture is, what to look for to find out what your employees believe is your company's culture and what you can do to make sure the culture you want is more aligned with the culture your business has. Enjoy! Visit Scott at: https://www.mcgohanbrabender.com/ Culture Is an Inside Job Book: https://www.amazon.com/Culture-Inside-Job-Self-Awareness-Organization/dp/B0C31F5WYV Podcast Overview: 03:47 Supporting employees financially, including retirement and shares. 08:29 Tax benefits for businesses to reinvest profits. 11:27 New employees seek rules and rewards. Culture shapes. 13:49 Self-awareness, emotional intelligence, rebuilding, founder's kid, revenue management. 19:10 Revealing personal growth and self-acceptance journey. 20:35 Reflecting on change, coaching, and self-awareness. 24:10 Dichotomy between pursuing goals and their consequences. 29:15 Balancing ego and time as a business owner. 31:43 Business owners frustrated with excessive paperwork piles. 33:31 Learning from life mistakes and experiences. 37:44 Improving honesty, not greatness, is essential. 40:23 Storytelling reinforces organization's values and behavior. 48:03 Perception of caring versus actual care. 51:22 Resistance to change leads to confusion and disapproval. 54:40 Authentic Business Adventures features business owner stories. Podcast Transcription: James [00:00:01]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. My name is James Kademan, entrepreneur, author, speaker, a helpful coach to small business owners across the country. And today, we're welcoming slash preparing to learn from Scott McGowan of McGowan Broadbender. But I am excited to talk to Scott because we're talking about company culture, which is something that I didn't even know was a thing until I got employees. So, Scott, why don't you tell us let's just start with what is, McGowan Broadbender, and then we can dive into company culture. Scott McGohan [00:00:44]: Yeah. Well, hey. Thanks for having me. I really appreciate it. We represent, about 1500 employers. So what we really do is actually help Employers make decisions in regards to their benefit structure, their health plans, disability, dental, and help them, orchestrate those financially, communicate those to the workforce strategically, and then reach back and service the those employers and those, those employees along the way. So about a 100,000 employees that we represent inside of our customers, Roughly about, maybe I say, quarter of a 1000000 belly buttons, moms, dads, kids, families, and about a 1000000000 and a half of health care health care spend. And, we love what we do. James [00:01:27]: Alright. How did you get into that? Scott McGohan [00:01:30]: You know, my dad started in 1972. Woah. James [00:01:34]: Okay. That's a while ago. Scott McGohan [00:01:35]: Yeah. He started in 1972. I started here. I think I was the, 6th employee in 1988. Today, we probably have roughly between 2 companies close to 500 people and 5 different offices. And

Jason Brown - The Brown Report Real Life Advice You Can Use: "We have the knowledge and the power to make money if stocks are going up, sideways or down." Getting rich quick seems to be the big dream.  But like any good investor, we know that it is easier to get rich slow and build upon your success.  How do you invest in the stock market to make the returns you want? Jason Brown of The Brown Report details how he is helping everyday people learn how to read a stock chart, pick the right stocks and methodically make money.  He has a system he has developed, going from sleeping on the floor to driving a Rolls Royce, he has a proven process that he is teaching. Listen as Jason details the value of investing and some tips on making some money in the stock market. Enjoy! Visit Jason at: TheBrownReport.com Podcast Overview: 00:04:46 Discovering stock patterns, increasing earnings through scholarship. 00:10:18 Manages fear and greed with rules and ratios. 00:11:03 Summary: Trade right and live another day. 00:17:21 Stock charts: like weather app for stocks. 00:19:40 Support and resistance determine buying and selling. 00:26:17 High profits possible with skills and capital. 00:35:35 Options: Controlling stocks, not owning them. 00:39:04 Stock market: profit from stocks' movement. 00:43:34 From small trades to big dreams. Podcast Transcription: James [00:00:01]: You have found Authentic Business Adventures, a business program that brings you the struggle, stories, and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. Today, we are welcoming slash preparing to learn from Jason Brown of the Brown report, which, Jason, I gotta say, I'm pretty excited. I dabble in the stock market enough to make a profit, but I get the impression that I'm nowhere near the level you are at. So I'm excited to learn from you today. Let's start with what is the Brown report? Jason Brown [00:00:36]: Awesome. Well, I'm excited to be here, so thanks for having me. And Yeah. Hopefully, I can impart some knowledge upon you and the community. As far as what is the Brown report, I know sometimes people think because I'm black, it's called the Brown report. Was actually not my last name is Brown. It's Jason Brown. And so the Brown report was really, started because, You know, I don't know how much of my story, you know, but, like, we grew up pretty poor in in Detroit, Michigan. Jason Brown [00:01:05]: And We were sleeping in sleeping bags when we were young. James [00:01:09]: Oh, wow. So we Jason Brown [00:01:10]: didn't even we didn't even have beds. I remember going to my best friend's house. I was like, wow, you have a bed. And he kinda looked at me like, Of course, have a bed. I was like, well, I thought beds were for grown ups because we stopped in sleeping bags. And so we didn't get beds till later on. James [00:01:23]: Alright. Jason Brown [00:01:23]: So just to give you an idea just how broke we were. And so I always wanted to make money and figure out how do we change our situation. And I remember, you know, studying and trying to figure out how do people get Wealthy, and it's, like, always about the stock market. And so I was like, alright. I wanna get into the stock market. Because you hear those stories where it's like, If you woulda took $2,000 and put it away when you were 18 and came back later, you'd be a millionaire. So Yeah. Right? That's a right. Jason Brown [00:01:50]: So I'm like, why don't more people do that? So I took my graduation money at 18. I take $2,000 and I put it in a, I go to a well known bank. I'm like, I wanna open an investment. She's like, what's your goal? I'm like, I wanna be rich. Like, why why does anybody wanna do this? And, so she's like, so you want aggressive funds. Right?

Crystal Sadik - Tripple Real Life Advice You Can Use: "And so this is a way for the young to engage, maybe getting advice, maybe getting answers. It's almost like a Reddit, but better because the person that you're getting information and advice from is actually in that field with experience, and you're able to look and see, oh, this person has 20 years of experience In the area that I've asked the question.  I really feel like this is a genuine answer that I can trust." After you pass, what becomes of your stuff, as well as your digital legacy?  What becomes of all of the things that you liked, enjoyed and shared over the years with your friends and family? Crystal Sadik, co-founder of Tripple, has the answer.  We all will pass, and Tripple has made itself a one-stop shop to create your will, as well as a place to cultivate your digital memories that goes well beyond social media. Listen as Crystal lays out things to be aware of and take care of before you pass, so you can leave a lasting legacy for those you care about. Enjoy! Visit Crystal at: Tripple.social Podcast Overview: 00:00:37 Triple: The world's 1st social legacy app 00:05:42 Independent platform with integrated sharing capabilities. 00:13:55 Introducing a new genre in digital legacy. 00:16:49 Simplifying app design through meticulous effort. 00:23:09 Social features draw users into platform 00:31:20 Taking idea to reality: right time, feeling. 00:32:57 Limited initial work, lucky finding passionate team. 00:36:53 Expert advice platform connecting young audiences. 00:39:35 Growing product interest among millennials and moms. 00:44:22 Surprisingly easy: Apple and Android versions. 00:52:18 Direct upload from photo album to Triple. Photos, videos, words. 00:53:52 Data curated, looking at significant growth. Podcast Transcription: James Kademan [00:00:02]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. And today, we are welcoming slash preparing to learn from Crystal Saddiq, the COO and cofounder of Triple. So Crystal, how are you doing today? Crystal Sadik [00:00:29]: I'm well. Thanks. How are you? James Kademan [00:00:30]: I'm doing very well. Let's just to start out, What is Tripple? Crystal Sadik [00:00:37]: Well, that's a great question. So Tripple, which actually stands for Time Ripple, It's the world's 1st social legacy app. And, you know, that's We're a new type of app in a new type of space. And so I think the best way to Sort of summarize what is triple is to think to yourself, how would you like to be remembered? If you think about Your grandkids, your future grandkids, and you ask yourself, how do you want them to remember you? Is it for your your good deeds? Is it for your knowledge, your work, your memories, photos, videos? All of that really is what comprises somebody's legacy. And the digital legacy is really just the digital makeup of A person's legacy. And and that includes their digital will. You know? The digital will is is is a component of The entire legacy of the person. So Triple is is really an app that allows a person to Create and curate throughout their lives and build on their legacy. Crystal Sadik [00:01:57]: In some ways, It resembles a lot of social media apps in the way that you get on. There's a feed, you connect to friends and family, you post videos, you post photos. But the thing that makes Triple different well, there's a few things. One is that when you're there, you know that you're there with the intent of Building your legacy. You know, I mean, if you ever got on social media or Instagram, you may not go into it thinking, Oh, these are the photos I want my great great grandchildren ...

Lukas Selman - Using Trashcan Assets for Sales Telling It How It Is: "The conversations that are happening in chat are literally happening in your own voice, and your own voice is literally the one you trust the most." Sales is often a messy word.  Some would describe sales as gross, sticky, and just makes people feel a bit queasy. But sales gets a bad rep from bad sales people.  Sales itself is necessary for people to be informed and make a great decision. So how  do you make sales and avoid the gross part?  One option is using your trashcan assets.  These are contacts you have made over the years that you lost touch with. Listen as Lukas Selman explains how to turn your trashcan assets into new sales for your growing company. Lukas lays out a step by step plan to grow without cold calling or even reaching out to people that don't know you.  It is a sure fire way to make sales for your business. Enjoy! Visit Lukas at: lukasselman@gmail dot com Podcast Overview: 00:03:59 Anxiety surrounds unknown phone calls; chat-based sales preferred. 00:05:48 Chat sales changed dynamic, written word influential in conversations. 00:12:43 Expensive phone calls, cheaper chat support. 00:18:06 Increase revenue by investing in subscription-based businesses. 00:22:25 Companies with unused assets are leaving money. 00:34:47 Low ticket offers, high ticket campaign investment. 00:40:07 Don't fear targeting SaaS companies internationally. 00:54:11 Access, Google domain, CTA, email, funding, profit. Podcast Transcription: James [00:00:01]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the Bank of Saint Prairie. If you'd like some downloadable audio episodes, which you probably do, you can go to draw in customers.com, Click on that big old podcast link, and lo and behold, hundreds of episodes all for your listening enjoyment. Today, we're welcoming slash preparing to learn from Lucas Selman. I love this. A young driven guy who found love and will be moving to Lebanon. So, Lucas, How are you doing today? Lukas Selman [00:00:36]: I'm doing very well. As you can see, I don't know if you can see the sweat here, but it's about 35 degrees here in Spain. James [00:00:43]: Alright. Celsius, of course. Yeah. Lukas Selman [00:00:46]: Yeah. Celsius, I have, like, 3 fans on me right now, but, man, it's the it's hard. So Alright. I'm I'm apart from that. I'm I'm I'm happy. I'm I've had my dinner and, ready to rock. James [00:00:57]: Nice. So you are currently in Spain now. Is that right? Lukas Selman [00:01:02]: That's right. I'm in south of Spain in, a town called Marbella. That's, in In a place in Spain called Andalucia, which is very near to Morocco, to Portugal. So I know I I know there's a lot of expats right now in Moving to Portugal. Yeah. You know, just across the side is Marbella, which is south of Spain. So I I've been here for a couple of years now, and, I love it, man. I've yeah. Lukas Selman [00:01:27]: I've built a life here, for the past few years, and, For any for anyone thinking of, moving or doing some expats, looking to Spain, is really, really the Welcome to, foreigners, and everyone speaks English. It's an amazing place. James [00:01:45]: Alright. Very cool. Very cool. So Lucas for the listeners at home. Right? Lucas reached out to me because he said he had 2 breakthroughs in the last 3 years. One is he's learned how to run 100% chat based sales with 0 zoom calls or strategy calls, such as funny. And I love this. I'm very interested in this curious because I just, I have come from a trade show, working with, veterinarians, veterinarians, vet techs, all that kind of stuff. James [00:02:19]: And it's interesting because that is very nice crowd, But a very you broadly speaking,