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Smash The Bottom Line with Maddie Brown, interviews successful solo and small business leaders to uncover the keys to their success. Tune in for strategies to make your small business more profitable, from CPA and consultant Maddie Brown.
19 Episodes
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When your car’s suspension is out of alignment it can make driving difficult… even dangerous. The same goes for your business, says branding expert and business coach Helene Scott. She advocates creating guiding principles for your company that will inform every decision you make, from how you speak with customers to your marketing campaigns to the partnerships you take on to your website. In short, everything you do in your business must be in alignment for you to move down the road to success. We talk about how to make that happen, as well as… How to prevent attracting the wrong types of customers When you should go against the status quo (it’s more often than you think) A 3-part morning ritual to get your day started right The only thing you should ever regret And more
Neal Parker’s dad didn’t buy him a car at age 16… and that set him on a lifelong journey of entrepreneurship. Along the way, he’s learned many lessons in business and life that he shares today that can impact your financial success… while making sure you don’t lose yourself in the process. He admits that there is a luck factor in success. But in order to take advantage of that lucky opportunity, says Neal, you need to have skills and knowledge to take advantage of it fully. He shares what you can do to prepare for your “lucky break,” as well as… Why you can never catch happiness when you chase it What should be your true driving force (it’s not money) How your network can help you succeed but also keep you balanced The real meaning of sacrifice And more
Leadership is something that most people think is an innate skill… something you’re born with. But leadership can be learned. And, says Rocio Perez, founder of Inventiva Consulting, even natural leaders should be examining what makes them effective… and figuring out how to take it to the next level. We explore her framework of the Three Pillars of Leadership Success and get into detail on… The #1 thing you can do to inspire employees to seize opportunity Why you must be your own best leader The importance of recognizing your achievements The real role of coaches in your success And more
Deb Brown, founder of Touch Your Client’s Heart, loves to surprise and delight her coaching clients. How does she do it? It’s something you already do… but probably only with friends and family. It’s just one strategy Deb uses and promotes to strengthen the most important element for success in any business: relationships. Too often, she says, business people and professional service providers have too much churn, and focus on getting new clients instead of developing profitable long-term relationships with existing customers. She tells us the fun – and effective – way she does that, as well as… * What you should always ask your customers and clients at first contact * The 4 business relationships that will make you the most money * How to make sure you don’t neglect your best customers * The W.O.W. framework for leading prospects to a sale * And more
Are you charging enough for your services? There’s a good chance you’re not, says marketing consultant M. Shannon Hernandez. She’s seen too many coaches and consultants setting fees that make it impossible to make a healthy profit. They have a hobby – not a business… and don’t even realize it. She teaches a “fee formula” that ensures you turn a profit and can live the lifestyle you want. We go over that step-by-step and also discuss… How to ensure you’re viewed as an expert – and get paid accordingly 3 ways your business must benefit you The free quiz that provides your perfect content marketing strategy The secret of a joyful business
Leadership coach Dawn DelVecchio presents a harsh reality: 80% of entrepreneurs out there right now are going to crash and burn. In our interview, Dawn explains what sets the other 20% apart. It’s not their startup capital, number of clients, marketing plan, or anything like that. She calls it the “inner compass.” We get into the nitty-gritty of what that means and face some harsh – but also enlightening – truths. And with Dawn spending a good chunk of the year in Southeast Asia, she also offers some practical tips for making a “digital nomad” lifestyle possible. It’s easier than you might think to have the adventure of a lifetime as you run a thriving business. Listen in to discover… The technology that makes a “global” business possible What to use and what to ignore in traditional coaching Where to find deeper motivation to move you forward How – and why – to incorporate “spirituality” in your business And more
Everybody has limiting or negative thoughts at some point… even the most “positive” person. It’s how you deal with those thoughts that matters, says business coach Emi Kirschner of Tribe of Leaders. One of the most harmful impacts of limiting thoughts you can experience as an entrepreneur and service provider is not valuing yourself, your product, or your service enough… and not making the money you deserve as a result. We explore the practical and mental tasks you must do to turn that around, as well as… 3+ ways to actively re-train your brain and embrace positivity Eliminating shame and guilt around money How to pinpoint negativity – it’s not always obvious Why you must run your business according to core values – and how to do it And more
You can have a six- or even seven-figure business… and still be on shaky financial ground, says serial entrepreneur Melinda Wittstock. We take a deep dive into how and why that’s possible, as well what you can do right now to make sure it doesn’t happen to you. A big part of the problem could be your attitude about money… something you may not even be conscious of, says Melinda. Many entrepreneurs are also very busy… without anything to show for it. We discuss strategies for leaping over those obstacles and so much more, including… Why working hard doesn’t automatically translate to success The next step beyond positive thinking you must take Overcoming the limiting beliefs you don’t know you have A visualization technique for getting important things done And more
You’re an expert in your field. You do good work… when people actually hire you. Trouble is, says communication expert Dr. Michelle Mazur, you’re getting lost in the crowd. You need a brand… and a core message that ensures you stand out from the competition and compels prospects to say “Yes!” Michelle has spent a lot of time refining this approach and how it applies to everything you do in your business, from marketing to speaking engagements to client interactions and beyond. She tells us all about that and… What you can learn from today’s big social movements An unexpected reason to form an S Corp Why you shouldn’t think of prospects as adversaries How to tell if your business must “evolve” And more
Everybody wants to be successful in business and life. But, says best-selling author and success mentor David Neagle, many people always struggle. What makes the difference? David explains the three things you must change in yourself to be one of those who enjoys personal satisfaction and financial freedom. These are things you can start doing right now. The foundation of lasting change though is taking full personal responsibility. David explains what exactly that means and the other values you must adopt. We also discuss… How your perception of the world is holding you back Aligning yourself with universal principles for success 4 questions you must ask yourself before every decision Strategies for combining mindset and skillset And more
The only regret Monica Kenton has about starting her business as a coach and shaman is… that she didn’t do it sooner. As a result, she has a knack for helping others overcome the fears and blocks preventing them from getting a venture off the ground or taking it to the next level. At the core, says Monica, you have to be in a business that speaks to you… doing work you love. It is possible, and we take a close look at how to make it happen. We also talk about… The daily ritual you must embrace What travel can open up inside you How to listen to the universe Growing a business without stress And more
Business leadership advisor Belinda Pruyne calls starting a business the world’s most complex personal development program. And the road to success can be rocky. Belinda says that too many entrepreneurs ignore their instincts and simply follow what others are doing. But Belinda has refined strategies to make sure you avoid the biggest business pitfalls (and there are many), while always staying true to yourself. Be sure to stay on until the end when Belinda offers a free tool for building a business based on what’s important to you. Note: An incorrect URL is given during the episode. Go here to get your free resource: www.valuescatalyst.com/smashingnumbers Tune in now to find out… How to make friends with your numbers 3 things you must do 24/7 to drive success Why – and where – you should draw a line in the cement Ways to avoid the perils of “business owner isolation” And more
Many entrepreneurs think they shouldn’t be on LinkedIn, feeling like it’s more for corporate decision-makers and executives. Sarah Santacroce says if that’s your attitude, you’re leaving money on the table. Sarah, who helps business owners around the world refine their LinkedIn approach, shares tips for “finding your tribe” (i.e. potential clients, customers, and partners) on this business-oriented social network. If you’re not sure how to create a LinkedIn strategy… or even how to set up your profile… Sarah has sound advice. She even offers up a free guide to LinkedIn success. We talk about… Why LinkedIn gives you a shorter sales cycle The power of H2H interaction Two things you should do now to grow your list of prospects How a “corporate” mindset will sabotage your efforts And more
It might seem romantic to be a “starving artist.” But, says coach Melissa McFarlane, too many creatives take that attitude… and it leads them down a self-destructive path. They come to value their work over their business. Many don’t actually have a sustainable business at all. Can you say “glorified freelancer”? And even if they are successful financially, they’re paying an emotional toll. It doesn’t have to be that way. Melissa specializes in helping creative professionals thrive in the left-brain world of business. You can pursue your passion and profit at the same time. We get into how she made the switch herself, and, along the way, discover… Why referrals aren’t always a good thing How to avoid the “dancing monkey” freelance trap The Land of Creativity vs. The Land of Business When to be patient… and when you must be impatient And more…
In her work as a coach, Candace D’Agnolo sees business owners make a lot of mistakes. The two biggest: they focus too much on their competition and spend too much time (and money) getting new leads. Candace, founder of consulting company Pet Boss Nation, says entrepreneurs actually have a huge untapped resource right under their noses they’re ignoring right now. She explains how to leverage that resource to tap into previously invisible sales and profits immediately and in the long term. We also cover… The “putting out fires” mindset that leads many businesses to crash and burn The #1 driver of retail sales The online marketing channel that easily trumps social media Why you should think of your business… as a dinner party And more
Business coach Carrie Greene knows better than most the benefits of being an entrepreneur. Her previous career on Wall Street left her overworked, stressed out, and with little time for her kids. So she struck out on her own and along the way discovered her ideal business that allowed *her* to set the priorities in her life… and make a great living at the same time. Find out how she made the switch (it wasn’t without bumps along the way) and how she evolved her business over time, as well as… Why you must have a “living” plan for your business The V.A.L.U.E. Formula that boosts confidence and profits A strategy to never sell yourself short when it comes to fees How to discover the “Why?” behind your business… and change as needed And more
As an entrepreneur, you may feel like you’re alone… or you’re supposed to do it all yourself. No way, says business coach Jesse Johnson. She says there’s no shame in asking for help. Far from it. Coaching and mentorship allow you to avoid “reinventing the wheel” when it comes to subjects you don’t know much about… but are vital to your growth. And coaches bring another huge advantage to the table, says Jesse. In our conversation, we take a close look at that topic, as well as… The biggest myth around self-employment Why you should consider missteps and mistakes as a gift The 3 steps to accelerated business growth The single most important thing you must learn in sales And more
As with many things in life, success in business has a lot to do with attitude… probably more so than your skills and expertise in your industry. In her work as a business and life coach, Helen MacMillan helps entrepreneurs and others adopt the right mindset for excelling in their business. As Helen says, the first step is often getting out of your own way. You also have to look inward to find the #1 principle for success. The end result is joyful and long-lasting personal satisfaction and a sustainable, profitable business. We discuss… The 3 keys to success (without all three, you’ll struggle) The power of deep self-awareness – and how to achieve it A daily ritual that helps you take action in the face of fear Why you should always show your true self to the world And more
Every business needs customers. But, says Michelle Evans, while many entrepreneurs and professional service providers are good at what they do… they’re not so good at marketing themselves. Michelle, a marketing funnels expert, specializes in helping business owners set up systems that automatically bring in a steady stream of prospective customers, leaving them free to do what they do best – and most enjoy. She walks us through the strategies she recommends for her clients and also goes over… Why failure is a trigger for success The feedback you need from an unexpected source to improve The #1 obstacle to building a successful business (it’s within you now) The simple trick to make it more likely you’ll achieve key goals And much more…
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