Claim OwnershipThe Generosity Freakshow
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The Generosity Freakshow takes a 360-degree look at generosity and the ‘freaks’ obsessed with growing and optimizing it for a better world.
You'll hear from leaders and innovators in the world of philanthropy, fundraising, technology, marketing and more discussing topics like the latest giving trends and fundraising research, cause marketing and corporate social responsibility, and digital marketing and conversion rate optimization.
Let your generosity freak flag fly!
You'll hear from leaders and innovators in the world of philanthropy, fundraising, technology, marketing and more discussing topics like the latest giving trends and fundraising research, cause marketing and corporate social responsibility, and digital marketing and conversion rate optimization.
Let your generosity freak flag fly!
89 Episodes
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Ben Johnson, Founder & Lead Strategist at Frontier Marketing, joins the chat to share fundraising trends and strategies he’s discovered through his experience running an agency in Canada.You’ll get to hear about differences between fundraising in Canada and the US, trends in the market in terms of online and offline giving, and why it’s important to have multiple tiers of messaging in your fundraising. Links & Resources:Podcast- Frontier.FM: https://www.frontier.io/podcast Frontier Marketing: Frontier.ioBen Johnson on LinkedIn: https://www.linkedin.com/in/mrbenjohnson/ Ben’s Email: ben@frontier.io
Brady chats with Mitch (Co-Founder, CEO and Chief Impact Officer) and Johann (Founding Team, Chief Operating Officer) from Pond, about diversity, equity, and inclusion in technology and the nonprofit space.In this episode, you’ll get to hear practical steps your organization can make in the process towards diversity, equity, and inclusion, and how being more inclusive and intentional about the choices you make within your organization can mean all the difference for your employees, your donors, and your cause. Links & Resources- Mitch Stein - https://www.linkedin.com/in/mitchsteinpond/- Johann Shudlick- https://www.linkedin.com/in/johannshudlick/- Pond: www.joinpond.com
Francesco Ambrogetti, Author of Hooked on a Feeling and Emotionraising & Senior Coordinator at Unicef, joins Brady to chat about the emotions we need to drive at to inspire generosity in donors.In the episode you'll learn what the emotions are that we need to drive at and how we drive those emotions within donors to inspire giving and generosity. You'll also hear about Francesco's two books and some unique work that his team is doing in India in terms of applying digital infrastructure.Links & Resources:LinkedIn: https://www.linkedin.com/in/francesco-ambrogetti-8583632/Emotionraising: https://www.amazon.com/Emotionraising-astonish-disturb-convince-support-ebook/dp/B01NGT7OV8Hooked on a Feeling: https://www.amazon.com/Hooked-Feeling-devotion-memories-identities/dp/192737569X
Aubrey Bergauer, from Changing the Narrative, brings in her knowledge of fundraising and innovation from the arts space - specifically with symphonies and orchestras - to chat with Brady about how to grow generosity.In the episode you'll get to hear about experiments and tests that Aubrey has run for organizations in the arts, but you'll also hear more broadly her thoughts on how to use content marketing, testing, and innovation for all nonprofits - not just those in the arts. Links & Resources:All Social Media: @AubreyBergauerAubrey’s Website: aubreybergauer.com
Paul Nazareth, VP of Canadian Association of Gift Planners, joins Brady to chat about all things charitable gift planning. You’ll get to hear myths around planned giving, innovations and digital applications, and how exactly you can grow generosity when people are giving from things like assets. Links & ResourcesPaul on LinkedIn: https://www.linkedin.com/in/paulnazareth/Canadian Association of Gift Planners: https://www.cagp-acpdp.org/
Nic (Director of Experience) and Sal (Chief Experience Officer) from Fundraise Up join Brady to chat about some new research, donation page friction, and mobile payments.You'll also get to hear what the guys have to say about covering fees and 90s cover bands.Links & Resources:FundraiseUp: https://fundraiseup.com/Blog: https://blog.fundraiseup.com/Nic and Sal on LinkedIn: https://www.linkedin.com/in/ngmiller/ , https://www.linkedin.com/in/salvatoresalpietro/Donation Page Friction Study: https://nextafter.com/frictionstudy
Brady chats with Juniper Glass, Principal at Lumiere Consulting, about some new research she’s worked on about donor engagement of women in Canada.In this episode, you’ll also get to hear about how to better engage women in fundraising and philanthropy, and other research that Juniper has done around indigenous organizations in Canada.Links & Resources- Lumiere Consulting: https://www.lumiereconsulting.ca/ - Juniper on LinkedIn: https://www.linkedin.com/in/juniperglass/
In this episode, Brady sits down with Darrell Booker, Corporate Affairs Specialist at Microsoft, to chat about a new program Microsoft launched in October for Nonprofit Tech Acceleration for Black & African American communities. You’ll also hear what Darrell has to say about digital transformation and implementing new technology within nonprofits, and the progress that has taken place in the nonprofit space in the past year with the beginning of COVID and the movement against racial injustice.Links & Resources:- IG & Twitter: TalktoDarrell- LinkedIn: https://www.linkedin.com/in/darrellbooker/
Chief Behavioral Scientist at DonorVoice, Dr. Kiki, sits down with Brady to discuss behavioral science and self determination theory.Dr. Kiki also dives into demographics versus identity, satisfaction, preferences, commitment, and donor personas and donor identity.Links & Resources:- Agitator Blog: https://agitator.thedonorvoice.com/ - DonorVoice: http://www.thedonorvoice.com/ - Dr. Kiki on LinkedIn: https://www.linkedin.com/in/kiki-koutmeridou-78326117/- Dr. Kiki on Twitter: https://twitter.com/KikiKoutmeridou?s=20
Noah Barnett, CMO at Virtuous, joins the chat to discuss multichannel donor communications, responsive fundraising, and the truth behind donor fatigue.You'll also get to hear about Virtuous' new partnership with RaiseDonors, how it came to be, and what it looks like moving forward. Links & Resources:- About Virtuous: Virtuous.org
Founder and CEO of Golden, Sam Fankuchen, joins the chat to discuss volunteerism and how digitizing it is working towards making the volunteer process totally frictionless and personalized.You’ll also get to hear about Sam’s journey to creating Golden and Golden’s new global partnership with Charity Navigator.Links & Resources:- Golden: https://www.goldenvolunteer.com/- Golden app: https://apps.apple.com/us/app/golden/id1059267723, https://play.google.com/store/apps/details?id=com.goldenvolunteer.golden- Golden for Organizers: https://dashboard2.goldenvolunteer.com/- Contact Golden: support@goldenvolunteer.com- Golden on Instagram: @goldenapp
T Clay Buck, Founder & Chief Strategist of Tactical Fundraising Solutions, joins the chat to share his experience completing the Philanthropic Psychology certification through the Institute of Sustainable Philanthropy.You’ll get to hear about why Clay decided to take the course, what his key takeaways were from the content, and how being more human makes for better fundraising. Links & Resources:- Clay on Twitter: https://twitter.com/tclaybuck?s=20- Clay on LinkedIn: https://www.linkedin.com/in/tclaybuck/The Generosity Freakshow is sponsored by Virtuous, the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Learn about Virtuous' Responsive Nonprofit Summit happening April 14-15, 2021 at virtuous.org/generosity.
Peep Laja, CEO at Wynter and founder of CXL Institute, sits down with Brady to talk about the journey to create a new audience engagement tool called Winter. In the conversation, you'll get to hear Peep's take on optimization and testing, how to prioritize experiments, what he believes is ahead for online learning, and how to better understand what customers are looking for using qualitative research.Links & Resources:- Peep on Twitter: https://twitter.com/peeplaja- Peep on LinkedIn: https://www.linkedin.com/in/peeplaja/The Generosity Freakshow is sponsored by Virtuous, the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Learn about Virtuous' Responsive Nonprofit Summit happening April 14-15, 2021 at virtuous.org/generosity.
Andrea Goezinne, Product Marketing Manager at Salesforce.org, joins Brady to chat about their learnings from the new Global Online Fundraising Scorecard research, what fundraising looks like in and amongst Germany, France, United Kingdom, and the Netherlands, and how it compares and contrasts to fundraising in the U.S. and Canada. Links & Resources:- Salesforce.org: salesforce.org- Andrea on Twitter: @AndreainNGOland
CEO of Girl Effect, Jess Posner Odede, joins Brady all the way from her home in Kenya to talk about how the organization is leveraging digital and technology to implement their mission. You’ll hear how Girl Effect has innovated their mission fulfillment and their fundraising since COVID began and hear how a forward-thinking mindset has guided the organization to great success. Links & Resources:- Girl Effect: https://www.girleffect.org/- Hear Her Voice: https://voices.girleffect.org/
Vp of Product Management at Blackbaud, Senior Advisor of the Blackbaud Institute, and Author of Data Driven Nonprofits, Steve MacLaughlin joins Brady to discuss new data on charitable giving in 2020 and highlight some of the most significant findings in the Charitable Giving Report 2020. Links & Resources:- Charitable Giving Report 2020: blackbaudinstitute.com/charitablegiving
In this episode, Brady and John Jensen, Senior Director of Nonprofit Insights at Salesforce.org, sit down to discuss the new research in the Global Online Fundraising Scorecard and the data that stood out most to John.Links & Resources:Salesforce.org: Salesforce.orgJohn on Twitter: https://twitter.com/johnjensen?s=20 Download the Online Fundraising Scorecard: https://www.globalonlinefundraising.com/
Brady sits down with Soraya Alexander, Senior VP of Marketing and Customer Growth at Classy, to review their "Why America Gives (2020)" research. They explore key findings related to social justice, COVID-19, platform adoption and technology, and what will change or stay the same in 2021. Links & Resources:Classy: https://www.classy.org/
Brady and Scott Curran, founder of Beyond Advisers, talk about the work it takes to scale organizations for social impact and some advice to increase charitable giving.Links & Resources:Beyond Advisers: https://www.beyondadvisers.com/
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